Most ad platforms tell you which campaigns drove revenue. Motion tells you why they won, and what to do about it.
When you're spending thousands on Meta or TikTok ads, knowing your ROAS hit 4.2x is great. But that number doesn't tell you whether it was the UGC-style hook, the 15-second format, or the testimonial in the middle that made people convert.
And without knowing the "why," you can't replicate wins or fix underperformers.
Motion solves this by combining unified creative analytics, granular frame-by-frame breakdowns, and finely-tuned AI tagging that sorts your ad by
Here's how it works.
Standard ad analysis is focused on reporting what happened; these ads got the most spent, this was our highest converting asset, this one flopped. Clients, bosses, and other teams will always want to know these numbers so this kind of analysis is necessary.
Creative strategy requires going deeper than this kind of performance reporting. Now that you know what’s working, you need to ask two key questions; why is it working, and what do we do about it?
Traditionally, answering these questions has required rigorous naming conventions, or a fair amount of guesswork. Without a shared view of which creative elements drive performance, you end up with:
Motion bridges this gap by connecting creative data with performance data. In other words, tying creative choices to ad metrics.
Motion is built to surface the specific creative patterns that drive results. Here's how it does it.
AI tagging is the key to Motion’s ability to explain ad performance and not just document it. It analyzes all your ads (currently Meta-only) and assigns a label across eight different creative elements:
Other analytics platforms offer AI tagging, but it’s too shallow to be useful. Do you really need an AI to sort your static images from your videos?
Our team of creative strategists and context engineers spent hundreds of hours training, testing, and refining AI tags with feedback from early beta users. As your strategy grows, Motion’s AI tags will notice, adding new labels within categories.
For example, if you start targeting hiking enthusiasts, you’ll see that label appear in the Intended audience category.
Check out the help center article for more info on AI tagging.
Motion lets you analyze video ads frame by frame. You can see exactly where viewers drop off, which helps you understand the places you’re losing their attention or earning their click.
Comparative reporting allows you to analyze performance across specific variables. You can measure the performance impact of any variable built into your naming conventions.
You can also use AI tagging categories for this analysis, letting Motion correlate specific creative choices with performance metrics.
For example, you can see that Skit format ads get your best hook rates, or that Greenscreen ads convert higher than average.
Run creative strategy tasks powered by AI on individual ads, reports, or your entire account.
Get expert advice on what to make next, like new hook ideas or creative diversity gaps to fill. Each task is trained by creative strategy experts and runs on your ad data, keeping advice practical and specific.
Motion's visual-first reports ensure both teams look at the same data and speak the same language.
"Motion was the missing link in helping our media buyers and creatives see eye-to-eye on ad performance." — Cody Plofker, Jones Road Beauty
When creative recommendations come from actual performance data, briefing designers and video editors becomes straightforward. No more "make it pop" feedback.
Instead: "Our data shows 8-12 second product demos with testimonials in the first 3 seconds drive 40% higher CTR."
HexClad builds in-depth performance reports using Motion’s grouping features and comparative reports. The improved speed and clarity helped them double their creative testing output.
"Every fast-growing DTC brand I know uses Motion. It's the core of our creative testing program at HexClad." — Connor Rolain, Head of Growth, HexClad
Motion is a great tool for agencies as well.
"I honestly couldn't live without Motion at this point. One of the biggest problems I've had working with clients is not having the data to tell me what ads are working and, more importantly, why the ads are working. With Motion, the answers to these questions are only a few clicks away." — Savannah Sanchez, Founder of The Social Savannah
Savannah and her team use Motion to make data-driven decisions for their clients. They dissect winning hooks to inform future iterations.
Motion moves beyond basic ad analytics to explain why ads succeed or fail. It does this through:
This enables teams to stop guessing and build a data-driven creative strategy that consistently ships winning ads.
Ready to see what's actually driving your ad performance? Book a demo to see Motion in action.
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