Learn the art of Creative Strategy

In an era of signal loss, the Creative Strategist has emerged as one of the most high impact roles in paid social. Learn the art and science behind this role to help you eliminate guesswork and improve ad results.

Thank you! Please check your email for your copy of Becoming A Creative Strategist
Oops! Something went wrong while submitting the form.

Featuring insights from industry leading Marketers and Creative Strategists

Nick Shackelford
CEO & Managing Partner, Structured
Mirella Crespi
Founder & CEO, Creative Milkshake
John Murdock
Senior Manager, Creative Strategy, Tinuiti
Dara Denney
Director of Performance Creative, Thesis
Savannah Sanchez
Founder, The Social Savannah
Nik Sharma
CEO, Sharma Brands
Zac Fromson
Chief Creative, Lilo Social
Anze Markovic
Freelance Creative Strategist
Cody Plofker
CMO, Jones Road Beauty
Sarah Levinger
Creative Strategist
Courtney Alexander
Lead Media Buyer, Foxwell Digital
Zach Stuck
Founder, Homestead
Barry Hott
Growth Marketing Consultant
Lauren Schwartz
Owner & Creative Director, The Loft 325
Nick Shackelford
CEO & Managing Partner, Structured
Mirella Crespi
Founder & CEO, Creative Milkshake
John Murdock
Senior Manager, Creative Strategy, Tinuiti
Dara Denney
Director of Performance Creative, Thesis
Savannah Sanchez
Founder, The Social Savannah
Nik Sharma
CEO, Sharma Brands
Zac Fromson
Chief Creative, Lilo Social
Anze Markovic
Freelance Creative Strategist
Cody Plofker
CMO, Jones Road Beauty
Sarah Levinger
Creative Strategist
Courtney Alexander
Lead Media Buyer, Foxwell Digital
Zach Stuck
Founder, Homestead
Barry Hott
Growth Marketing Consultant
Lauren Schwartz
Owner & Creative Director, The Loft 325

You'll learn how to:

  • Build a feedback loop between data and creative
    Improve your paid social performance by incorporating data-driven insights into your creative strategy.
  • Run effective Creative Sprint cycles with your team
    Stop putting out fires and get more organizing with your ideation, briefing and retrospective process.
  • Eliminate guesswork from your creative process
    Adopt a hypothesis, test and learn approach in your creative workflow to have more confidence in your learnings.
Download the guide

“The Creative Strategist is integral to a team answering “here's what we tested, here’s what happened, and here’s what we do next.””

Nick Shackelford, CEO & Managing Partner, Structured

“You can't assume a designer will understand the audience being targeted. You can't assume a media buyer can envision creatives that convert. The Creative Strategist is critical to bridging this gap.”

Mirella Crespi, Founder & CEO, Creative Milkshake

“A team that produces ad creative needs must be able to diagnose and hypothesise and have an opinion. That’s where the Creative Strategist comes in.”

John Murdock, Senior Manager, Creative Strategy, Tinuiti