You are good with data, but you are also creative. You thrive under pressure, but have an appreciation for intention. You see automation as something liberating, not threatening. You are steeped in fundamentals, but motivated by novelty. You have one of the most valuable skill sets in marketing.
It’s time to put it to work.
“I heard the term creative strategist for the first time. And I was like — this is me. This is so me.”
Menno was already writing briefs for UGC creators, studying competitor ads, thinking about what specific people needed to see. He found one vacancy in the Netherlands. Thought he had no chance. Applied anyway and got the job.
“Content manager. Content production manager. Brand performance manager. Each title described part of what I did and overlooked the rest.”
Naomi spent ayears in roles that weren't quite right. When Spacegoods approached her with a creative strategy title, it felt less like a new opportunity than a much-needed correction. She took the job. Built a team of six. And then took her process from DTC to B2B SaaS.
“I didn’t know the role existed until someone told me I would be perfect for it.”
A friend said she'd be perfect for it. She looked into it, found an agency role, and learned the fundamentals from the ground up. She's since held positions at Common Thread Collective and TubeScience. Sophia now leads creative strategy across a portfolio of performance brands at Ready Set.
Every ad you run is a test. Most ads won't perform the way you hoped. Some will fail in ways you didn't anticipate. This isn’t a sign that something has gone wrong. It's the nature of the job.
The most compelling ad is rarely the best-performing. The creative strategists who build lasting careers are the ones who learn to separate their personal taste from their professional judgment.
The quality of your relationships — with the people who make the work, the people who distribute it, the people who pay for it — determines how much of your thinking actually makes it into the world.
Everyone is hiring for creative strategists. The titles may be inconsistent, and the job descriptions vary — but the opportunities are plentiful. Find your fit below.
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“You don't get a gold star for the most interesting idea in the room. You get a gold star for growing the business. And more than half the time, that means doing the boring thing — the iteration, the format you've already proven, the angle that's been working for three months and still has more in the tank.
The best brands squeeze a lesson until it’s literally deceased — like roadkill on the side of the road — before they move on.
If that excites you — if the idea of tracing a direct line between what you make and what the business earns sounds like the best possible version of a creative career — then you're in the right place.”