Dara
About
Dara Denney is one of the most followed voices in DTC advertising with a track record managing $100 million in social ads.
Areas of Expertise
Website
Socials
Meet Dara
Featured workflow
Dara
This agent was created by Dara Denney, who’s managed $100M+ in social ads.
You pick a creative in your Motion account.
Dara compares the ad against similar creatives in your account.
Dara delivers a report, showing you why your ad is working or NOT working, plus ways to improve.
Sample report
Add more Expert Agents to your team
Creative diversity audit
Balance your ad types for maximum reach and conversion.
Ugly ad finder
Get personalized ‘ugly ad’ inspo pulled from organic social accounts.
Ad iteration prioritizer
Get a prioritized list of variations to test next, based on proven winners.
Meet Dara
Create your Expert Agent with us.
We’re searching for more DTC experts, brands, and agencies to build with us. Reach out to the Motion team and explore if we can bring your agent to Motion’s global customer community.
100% ownership of your agent
You’ll own your agent just like owning an app in an app store. This is your IP and it’s protected.
Monetize your expertise
Our goal is to make this a core revenue stream helping you monetize your expertise in new ways.
Distribution & platform advantage
Not a technical AI wizard? No worries. We’ll guide you through the technical stuff and help you launch your agent to the world.
FAQs
What is an Expert Agent?
Expert Agents can perform creative strategy tasks for you. These agents are created by real industry experts working in DTC, giving you much more specific and nuanced outputs than you’d get from using a general AI tool like ChatGPT or Gemini.
We’ve worked with each industry expert to automate complex skills such as how Dara Denney evaluates ad creative or how Barry Hott researches organic trends to inform ugly ad ideas. The agents analyze real creative and data in your Meta account, giving you specific recommendations completely unique to your brand.
Each Expert Agent has created different workflows. These workflows are similar to getting an expert to analyze your strategy or guide you in your daily work.
Can I build an Expert Agent?
Yes, we'd love to talk to you. We've started with a collection of agents from well-known DTC experts. But this opportunity is open to all experts with advertising skills they'd like to monetize in new ways.
Whether you're an agency, a solo consultant, or a talented brand operator, reach out and let's talk about creating your own Expert Agent on Motion.
How can Expert Agents help me with Creative Strategy?
Expert Agents give every team new AI superpowers. You can quickly speed through customer research tasks, find big opportunities in your ad data, and increase your team's weekly creative output.
The goal is to extend the output and capabilities of your team. Instead of spending hundreds of hours training a junior team member how to properly analyze creative or hiring a consultant to audit hundreds of creative assets, you can run workflows, get new insights and instantly learn from the different approaches of real-world experts.
Your team will accomplish creative strategy tasks in minutes that would have previously taken hundreds of hours per month.
