Sprints with Evan

How to make high-production ads that actually convert

September 28 at 11:00 am ET

Fraser Cottrell has generated millions in revenue for brands like Solawave, Paw Buddy, and The Protein Works, producing in-studio ads. Catch this session to see Fraser’s creative workflow for high-production ads, how he vets creators, when he uses AI for studio productions, and a lot more.

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Speakers

Fraser Cottrell
Fraser Cottrell
Co-founder at Fraggell Productions & Creative OS

Event details

Fraser is going deep into the details of ad production. 

You'll learn his unique modular approach. 

"Every ad we create is made with blocks—hook, problem, solution, product benefit, social proof, and CTAs. We then mix up these blocks to generate new creatives," says Fraser. 

You'll learn the specific metrics he uses to iterate. 

"We mix blocks with the highest ratings from different tests and creative metrics to build new winning combos." 

And see how his team executes their creative workflow for high-production ads. 

"Every brand's ad account must have a diverse mix of every style of creative such as videos, lifestyle shoots, and static ads."

“Every brand's ad account must have a diverse mix of every style of creative such as videos, lifestyle shoots, and static ads.”
Fraser Cottrell
Fraser CottrellCo-founder at Fraggell Productions & Creative OS

Here’s what you’ll walk away with:

  • Fraser’s creative workflow for high-production ads.
  • Structuring a creative team to launch rapid tests and find winners.
  • How to experiment with AI tech for studio ads.
  • How to decide between UGC and actors.

Watch the on-demand event