Fix Your Briefing Process for Good

You're not short on ideas. You've got concepts coming from competitor research, your comments section, customer reviews, and a creative team full of opinions. The problem is everything between that pile of ideas and a finished ad.

Concepts get stuck in briefing, they take too long to write, and reviewing happens in someone's head (if it happens at all).

Rabia will show you how to fix what's slowing everyone down. You'll turn scattered ideas into on-brand briefs, set the rubric for what good looks like for your brand, and set up quality checks that keep everything moving.

With Runneth, your creative strategy teammate inside Motion, you teach it once and the wins compound. Just like onboarding a new hire: You share your brand guidelines, how you make final approvals, and what's worked for you before, then let Runneth apply it to everything you make. You put in a little upfront, you get even more back, and it gets sharper for your whole team (not just the person who set it up).

What we're covering:
From idea to brief. Pull your concepts together and turn them into clear, brand-tailored briefs in minutes, so your team always has a clean pipeline.

‍Set the standard once, let Runneth take the first pass. Define what good looks like for your brand, then Runneth checks every ad against it so nothing waits on one person.

‍QA your UGC where it already lives. Point Runneth at your footage in Frame.io or Google Drive, run your rubric, and get feedback directly on the asset.

‍This session is for you if:

• You have more ideas than time to turn them into briefs
• Your review process lives in one person's head, or doesn't exist yet
• You want a briefing system that scales as your ad volume grows

You'll walk away with:

• A repeatable idea-to-brief workflow
• A review rubric you can reuse on every ad
• A way to QA videos without reviewing every cut yourself
• A system that gets smarter the more you teach it

‍Can't make it live? Register to get the recording ASAP.