Sprints with Evan

How to build, scale, and test an unstoppable creative library ft. Kevin Kovach

9:30 PM ET

ATTN Agency has driven $169M in attributable revenue for brands so far in 2023 and what they’ve found is that advertising is fluid. There are some general rules you can follow. But you need to tune your approach with data in real time, adjusting with fast analysis and new creative tests. To achieve speed and scale, you need a creative strategy flywheel. Kevin Kovach reveals their unique approach filled with examples and new creative techniques for you to try.

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Speakers

Kevin Kovach
Kevin Kovach
Director of Paid Social, ATTN Agency

Event details

Forget the usual rules regurgitated in online guides and Twitter threads. In this session, you'll get an unfiltered look at what is required to transform ad accounts.

Kevin is sharing real-world wisdom gained from understanding the many unique challenges of ecommerce brands at different stages in their growth.

You'll learn how his team runs tests with 100s of ads, how to look beyond your gut with data-backed insights, and why you need to challenge the advertising playbook.

You'll get a look at how he builds creative pillars at every stage of the funnel, hidden competitor research tactics, and a plan for adjusting your approach for different personas.

“I've scaled accounts up to $300k+ per day. This session gives you a rare look at what our team has found to work in 2023 and will help you see how to uncover the creative levers that lead to speed and scale.”
Kevin Kovach
Kevin KovachDirector of Paid Social, ATTN Agency

What you'll learn:

  • Kevin’s unique method for integrated creative planning.
  • The right way to launch rapid controlled tests to find winners.
  • Setting your team up for speed with solid naming conventions.

Watch the on-demand event