Panel interview

Accelerating growth with data-driven creative strategy

Check out this session to uncover tactics for scaling brand spend and driving optimal growth for clients and stakeholders. Learn why data-driven creative is essential for achieving success in your growth marketing strategy, and how to align your approach accordingly.

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Speakers

Gareth Everard

CMO at Pela

Rose Mayo

VP of Growth at Very Great

Seiya Vogt

VP of Marketing at Thirty Madison

Reza Khadjavi

Co-founder & CEO, Motion

Event details

Seiya Vogt: this marketing expert has led pre-series A to pre-IPO companies ranging across DTC, Retail, Ecommerce, healthcare, SaaS and more. He has driven businesses to over 2x YoY growth by developing marketing strategies and leading cross-functional work.

Gareth Everard: as the CMO at Pela, Gareth knows how to build creative strategies from the group up and scale them. He co-founded two companies before joining Pela and talks extensively about how to run profitable ads using margins, lifetime value, performance creative and more.

Rose Mayo: she is the VP of Growth at Very Great and started her career in the fashion industry in social and e-commerce. She’s seen the agency and brand life and understands the intricacies of driving performance-focused creative growth.

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“We have very integrated creative and growth teams. We almost just think about creative as performance creative.”

Gareth EverardCMO at Pela

Don’t miss out on hearing:

Why has creative become such a key lever to growth.
How to improve your Marketing Efficiency Ratio (MER) by building a feedback loop between media buying and creative.
The role of “Creative Strategist” and who is responsible for it.
Establishing a data-driven workflow across the creative team.

Accelerating growth with data-driven creative strategy

Speakers

Event details

Watch the on-demand event