Black Friday is the ultimate stress test for creative teams. With ad costs skyrocketing and consumer attention at its most fragmented, even well-performing creative can get lost in the noise.

In this live virtual event, you'll learn how to adapt your creative approach for peak season psychology, leverage scarcity and urgency without appearing desperate, and create thumb-stopping formats that perform when the stakes are highest.

This session is packed with practical frameworks you can implement immediately to maximize your BFCM 2025 performance:

• Creative hooks that work when discount fatigue is real
• Format strategies that convert traffic during BFCM
• Platform-specific optimizations for Meta & TikTok

Join us at the live event to ask questions and get tailored advice for your holiday campaigns.

Savannah Sanchez is one of the most sought-after creative producers for Meta and TikTok ads. As one of North America's top TikTok Creative Exchange partners, Savannah has produced winning BFCM campaigns across hundreds of brands and knows exactly what works when the stakes are highest.