AMA

High-Converting Creative for BFCM 2025

September 24th, 2025 | 8:00 PM ET

Discover the high-converting hooks and ad formats that will help your brand dominate the biggest shopping weekend of the year.

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Speakers

Savannah Sanchez
Savannah Sanchez
Founder, The Social Savannah

Event details

Black Friday is the ultimate stress test for creative teams. With ad costs skyrocketing and consumer attention at its most fragmented, even well-performing creative can get lost in the noise.

In this virtual event, you'll learn how to adapt your creative approach for peak season psychology, leverage scarcity and urgency without appearing desperate, and create thumb-stopping formats that perform when the stakes are highest.

Savannah Sanchez is one of the most sought-after creative producers for Meta and TikTok ads. As one of North America's top TikTok Creative Exchange partners, Savannah has produced winning BFCM campaigns across hundreds of brands and knows exactly what works when the stakes are highest.

“I'll break down the winning hooks and ad formats that will make your BFCM campaigns impossible to ignore.”
Savannah Sanchez
Savannah SanchezFounder, The Social Savannah

Learn how to maximize your BFCM performance:

  • Creative hooks that work when discount fatigue is real
  • Format strategies that convert traffic during BFCM
  • Platform-specific optimizations for Meta & TikTok
  • Real examples of ad creatives from top DTC brands

Watch the on-demand event