The 2023 Creative Strategy Summit
Featuring experts from
Keynote presentation:
Introducing Sprints
Motion’s CEO, Reza Khadjavi launches Sprints, our biggest product launch yet. Organize creative tests in Sprint cycles. Track top creatives and learnings in a highly-visual dashboard and keep the team focused on shipping more winning ads.
How to make creative your biggest lever to help you go to millions
Ari Murray is the Chief Growth Officer at Sharma Brands and has launched some of the biggest DTC brands. Join Ari and her husband, writer of The Marketing Millennials, to learn how to balance brand guidelines with creatives, top formats to test right now, running tests on a small budget, and more.
Speakers: Ari and Daniel Murray
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Debate: do creative metrics even matter?
Nothing better than watching industry titans debate the role of metrics in measuring creative success. If yes, how do you use them to improve performance? If not, what do you look at instead?
Speakers: Taylor Holiday, Jess Bachman, & Kyra Richards. Moderated by Reza Khadjavi.
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How creative strategy improves contribution margin
Join this full-on nerd session on the exact steps to ramp up your investment in creative. Abir gives a step-by-step walkthrough of contribution margin’s impact on profit, achieving high-exit velocity with creatives, his recommended metrics, and how to talk about revenue metrics within the team.
Speaker: Abir Syed
Calculate your contribution margin here.
Review his presentation here.
Swing big - you can’t iterate your way to advertising greatness
Iterations are essential. But to achieve scale, you need to take big swings often with little data to point the right way. This session is about building longevity into your testing program and building a hall-of-fame winner library that forever changes your brand’s fortunes.
Speaker: Darren D’Altorio
Review his presentation here.
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Budgeting for a data-backed creative pipeline
Get a lightning round of creative pipeline planning insights including allocating work between in-house teams vs. external vendors, how to allocate ad spend, hiring full-time creative strategists, and end-to-end creative costing techniques.
Speakers: Evan Lee, Rose Mayo, Darlene Ghorbanian, Cody Plofker
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Don’t miss out on future events!
Drop your email to stay updated with our monthly events. Past sessions have featured experts from brands like HexClad, True Classic, Creative Milkshake, Dara Denney, and more.
Attendees love the Creative Strategy Summit 💜
I absolutely loved this session in the #CreativeStrategySummit. Iterative testing definitely has its place, but ultimately it’s going to be the big swings that have the most impact on performance. Big swings + creatively diversification is 🔑 #creativestrategy #metaadvertising #marketing #performancemarketing
Last year's Creative Strategy Summit by Motion (Creative Analytics) had an immense impact on my career shifting from design to strategy. This year, they've levelled up! 🙌 My favourite takeaway so far has been so simple: "You have to BE creative in order to have GOOD creative." I know I definitely need room to think, explore and experiment in order to achieve results! #CreativeStrategySummit
If you're a Creative Strategist, I truly hope you're at Motion (Creative Analytics)'s Creative Strategy Summit today. As someone who has done this work for 13 years as the role and responsibilities have developed over time, it's so refreshing to find a community of peers that straddles analytics and creative and experiences the same headwinds of navigating this "gray area." #creativestrategysummit
If you are working as part of a Growth or Creative team, you have to check out Motion (Creative Analytics) —— its quickly becoming a game changer for helping Creative teams move faster, get more and better work done, and make (and truly understand) their impact.
I absolutely loved this session in the #CreativeStrategySummit. Iterative testing definitely has its place, but ultimately it’s going to be the big swings that have the most impact on performance. Big swings + creatively diversification is 🔑 #creativestrategy #metaadvertising #marketing #performancemarketing
Last year's Creative Strategy Summit by Motion (Creative Analytics) had an immense impact on my career shifting from design to strategy. This year, they've levelled up! 🙌 My favourite takeaway so far has been so simple: "You have to BE creative in order to have GOOD creative." I know I definitely need room to think, explore and experiment in order to achieve results! #CreativeStrategySummit
If you're a Creative Strategist, I truly hope you're at Motion (Creative Analytics)'s Creative Strategy Summit today. As someone who has done this work for 13 years as the role and responsibilities have developed over time, it's so refreshing to find a community of peers that straddles analytics and creative and experiences the same headwinds of navigating this "gray area." #creativestrategysummit
If you are working as part of a Growth or Creative team, you have to check out Motion (Creative Analytics) —— its quickly becoming a game changer for helping Creative teams move faster, get more and better work done, and make (and truly understand) their impact.
Incredible, in-depth and tactical knowledge being dropped at the @motionapp_ Creative Summit. Hop on in!!
Sooo excited for creative sprints within @motionapp_ Been doing them since last year and can’t express how much they’ve changed the game for my clients #creativestrategysummit
Shout out to @evmklee and @motionapp_ for always having these Creative Strategy learnings. Todays summit was 🤯
How do I get one of those hats though
Just attended the @motionapp_ Creative Strategy Conference and had TONS of valuable/priceless learnings. 💜️
Great job Motion and to all the amazing panelists.
#CreativeStrategySummit
Damn excited to be at the 2nd #creativestrategysummit
@motionapp_ just launched SPRINTS and it feels like Apple dropping a scary new product
Incredible, in-depth and tactical knowledge being dropped at the @motionapp_ Creative Summit. Hop on in!!
Sooo excited for creative sprints within @motionapp_ Been doing them since last year and can’t express how much they’ve changed the game for my clients #creativestrategysummit
Shout out to @evmklee and @motionapp_ for always having these Creative Strategy learnings. Todays summit was 🤯
How do I get one of those hats though
Just attended the @motionapp_ Creative Strategy Conference and had TONS of valuable/priceless learnings. 💜️
Great job Motion and to all the amazing panelists.
#CreativeStrategySummit
Damn excited to be at the 2nd #creativestrategysummit
@motionapp_ just launched SPRINTS and it feels like Apple dropping a scary new product
