The 2023 Creative Strategy Summit
Join us for 7+ hours of live sessions featuring ad geniuses, growth masters, and creative minds.
You'll learn from CMOs, heads of growth, and creative leaders who have collectively managed billions in ad spend, led ecom startups from zero to millions, and built globally-known DTC brands.
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This year, we’re venturing deep into the science & art of performance creative.
Right brain. Left brain. Unite! Join us for a full-day of mind-bending live sessions. And leave with an action plan to create a predictable pipeline of winners that scale.
Doors open at 10 AM ET | 7 AM PT
Get your free ticket
10:00 AM - 10:30 AM ET
Opening Remarks
Taking the creative path to profitable growth
Join Motion's CEO Reza Khadjavi as he breaks down how to win in the next era of performance creative. You’ll hear what’s working from the frontlines of DTC brands with Motion’s unique view into over $3B in ad spend.
Presented by Reza Khadjavi
The Art
Creative is the most predictable path to advertising profitability. But it ain’t easy. Learn from the masters of the creative craft, revealing the art of big swings and how to build a team culture of rapid results and high output.
10:30 AM - 11:30 AM ET
The art
How to make creative your biggest lever to help you go to millions
Ari Murray is the Chief Growth Officer at Sharma Brands and GTM operator and has had her hand in launching some of the biggest DTC brands in the world. Join Ari and her husband Daniel Murray for a candid and fun look at how to find traction and then scale with wildly creative advertising.
Presented by Ari Murray & Daniel Murray
12:30 PM - 1:30 PM ET
The art
Building the perfect performance creative team
True Classic used Facebook Ads to grow to $150 million in annual revenue. And now you’ll get a rare chance to learn how Paige Decker, Vice President of Growth at True Classic, structures their performance creative team. You’ll learn how they structure their teams for creative speed and impact, how to balance internal resources and external partners, and how to overcome the common blockers to exceptional creative performance.
Presented by Paige Decker
2:30 PM - 3:30 PM ET
The art
Swing big - you can’t iterate your way to advertising greatness
Iterations are essential. But to achieve scale, you need to take big swings often with little data to point the right way. This session is about building longevity into your testing program and building a hall-of-fame winner library that forever changes your brand’s fortunes.
Presented by Darren D'Altorio
The Science
Join us as we go deep into the financial waters of creative-led growth. Nerdy models, rock-solid metrics, and advanced creative analysis—learn the concepts, use them immediately to fly your creative engine higher in Q4.
11:30 AM - 12:30 PM ET
The science
Live debate: the role of creative metrics: vanity? or valuable?
Join us for a live debate, crushing the question once and for all: do creative metrics help to directly lift revenue? Speakers are coming with data, not Twitter hot takes.
Presented by Jess Bachman, Taylor Holiday, Kyra Richards | Moderated by Reza Khadjavi
1:30 PM - 2:30 PM ET
The science
How creative strategy can improve contribution margin
Join us for a full-on nerd session on the exact steps to ramp up your investment in creative. You’ll leave with our spreadsheet templates and never-seen-before calculations that you can immediately apply to your growth strategy.
Presented by Abir Syed
3:30 PM - 4:30 PM ET
The science
Budgeting for a data-backed creative pipeline
In this panel, you’ll get a lightning round of creative pipeline planning insights including allocating work between in-house teams vs. external vendors, how to allocate ad spend, hiring full-time creative strategists, and end-to-end creative costing techniques.
Presented by Evan Lee, Rose Mayo, Cody Plofker, Darlene Ghorbanian
The Motion Awards After Show ✨
The best creative always wins. Submit your best ad during the live show.
Best Hook of 2023
Best Iteration of 2023
Mad Ad Scientist Award
Brand Genius Award
2023 Hall of Fame Winner
Ugliest Ad Award
What people are saying
This is our 2nd annual Creative Strategy Summit. Here’s what attendees said about last year’s gathering.
@DenneyDara with some great insights on what makes a good creator, director, media buyer. I just love absorbing all the knowledge at the #CreativeStrategySummit hosted by @MotionApp_ and @DTCSummits #ugccommunity #ugccreators
All of them were so good but that last presentation straight gas 🔥🔥
Even while traveling, I'm not going to miss @MotionApp_'s Creative Strategy Summit today!
Can't wait to hear this group of advertising experts share performance creative tips and tricks to close out the year
I am so grateful to the guys at @DTCSummits and @MotionApp_ for this amazing 10-hour session of PURE GOLD!
Spend my days Twitter-stalking some really smart people in social ads, very excited to hear them speak today at #CreativeStrategySummit!! (@DTC_Summits/@MotionApp_)
Snag your free ticket to the event and watch all live talks and panels from world-class experts on creative strategy. With your ticket, you'll get access to:
VIP access to all live sessions
Live Q&As & secret bonuses
Recordings of all live sessions
