The Creative Strategy Masterclass: VIP Edition
Heyoo - Evan here.
Welcome to the most advanced content on creative strategy Motion has ever developed. You’re here because we think you can hack it.
This VIP track is all about execution—naming conventions, ad analysis, and the exact frameworks top advertisers use to scale faster. No fluff, just tactics you can apply today.
Let’s gooo.
Lesson 1: Naming conventions
This often-overlooked step is actually the backbone of your creative strategy. Don’t sleep on it. 👀
Lesson 2: ID winning ads sooner
You’ve heard “speed to lead,” but what you really need to be stressin' is speed to IDing winning ads. ⏱️
Lesson 3: How to do a video deep dive
Video ads driving most of your performance? Here’s what to look for in your top performers. 🕵️
Lesson 4: Find winning combinations
Here’s how to do a multi-variable analysis without having to build a pivot table. Thank me later. ✌️
Lesson 5: The perf creative strategy meeting
Imma make a bold promise: Nail these meetings and the rest of your creative strategy will fall in line. 🎯
Lesson 6: Putting the pieces together
Put 1-5 together and you’ll find yourself thinking about creative differently and launching more winning ads. 🧩
