The Creative Strategy Masterclass
Reza here - CEO of Motion.
If you’ve been following along with my emails, you already know the biggest lever in paid ads is creative. And if you’re serious about building a winning creative strategy, you’re in the right place.
This page gives you full access to all 12 lessons my team and I developed — no waiting, no email delays. Read through at your own pace, revisit key ideas, and put these insights into action.
Let’s get into it.
Lesson 1: A 3min crash course on creative strategy
Creative strategy is the intersection of the art and science of advertising. Here’s the 10,000-foot view.
Lesson 2: Audience targeting has been eaten by AI
The days of building intricate ad audiences have passed. Today, your creative has to do the heavy lifting. Here’s why.
Lesson 3: Creatives don’t speak spreadsheet
You need to find a way to translate your performance data into insights your creative team can action on.
Lesson 4: You need a Creative Strategist
If you’re serious about improving ad performance, you need to get serious about hiring for this role.
Lesson 5: The formula for winning ads
A helpful checklist from my friend Savannah for making video ads that perform on Meta.
Lesson 6: Like pizza delivery times, faster is better
The faster your creative flywheel spins, the faster you turn insights into more winning ads.
Lesson 7: You can’t eat chicken and rice for life
Creative diversity isn’t just about keeping content fresh, it’s also about engaging different audiences.
Lesson 8: Spreadsheets don’t scale
If you’re running more than 15k/month in ad spend - it’s time to upgrade from a spreadsheet operation.
Lesson 9: Ad data you can’t live without
Here are three non-optional creative analyses to find your top ads and formats.
Lesson 10: Find your frame of reference
Conducting creative research can help you patch important holes in your creative performance story.
Lesson 11: Why I built Motion
Finding your why is important. Here’s mine and the mission that Motion is laser-focused on accomplishing.
Lesson 12: Closing the loop
Here’s how to implement everything you’ve learned so far - with or without Motion.
