Find untapped ad formats to test
Reimagine this ad in another format
Identify my customer segments
Spot creative blind spots and turn them into scaling opportunities
Mirella identifies gaps in your creative strategy and suggests new ways to expand your reach. Describe an ad idea to Mirella and she’ll share her expert feedback with suggestions for improving the brief. She pinpoints unicorn ads and reveals the emotional drivers and audience segments behind their success. She also helps you define target personas by combining demographic data with deeper emotional motivators.
Included AI tasks:
Preview
About the Builder
Mirella Crespi is the founder of Creative Milkshake, one of Europe’s largest performance creative studios. She works with global brands like True Classic, Amazon, and Unilever.
Creative diversity is the key to boosting your reach and getting your products in front of new customers. My agent saves you from manual audits, helping you quickly get a data-backed pipeline of different formats, messages, and tests to try next.
Mirella Crespi, founder of Creative Milkshake
Build your AI Creative Strategist with us.
We’re searching for more DTC experts, brands, and agencies to build with us. Let’s explore bringing your AI agent to Motion’s global customer community.
100% ownership of your agent
You’ll own your agent just like owning an app in an app store. This is your IP and it’s protected.
Monetize your expertise
Our goal is to make this a core revenue stream helping you monetize your expertise in new ways.
Distribution & platform advantage
Not a technical AI wizard? No worries. We’ll guide you through the technical stuff and help you launch your agent to the world.
FAQs
What are AI Creative Strategists?
AI Creative Strategists can perform creative strategy tasks for you. These agents are created by real industry experts working in DTC, giving you much more specific and nuanced outputs than you’d get from using a general AI tool like ChatGPT or Gemini.
The agents analyze real creative and data in your Meta account, giving you specific recommendations that are completely unique to your brand.
Each expert has created different tasks you can run. These tasks are like getting an expert to analyze your strategy or guide you in your daily work.
Can I build an AI Creative Strategist?
Yes, we'd love to talk to you. We've started with a collection of agents from well-known DTC experts. But this opportunity is open to all experts with advertising skills they'd like to monetize in new ways.
Whether you're an agency, a solo consultant, or a talented brand operator, reach out and let's talk about getting your idea live in Motion’s Marketplace.
How can AI Creative Strategists help me with Creative Strategy?
AI Creative Strategists give every team new AI superpowers. You can quickly speed through customer research tasks, find big opportunities in your ad data, quickly write scripts, find UGC creators, uncover new iteration ideas, understand bigger patterns, and increase your team's weekly creative output.
We've worked with each expert to automate different skills they have, replicating what they'd do if you hired them to work for your brand.
For larger brands, you can extend the output and capabilities of your team. For smaller brands, you can now get the benefit of having creative strategist skills on your team, without relying agencies or expensive consultants.
Instead, of spending hundreds of hours training a junior team member how to properly analyze creative or hiring a consultant to audit hundreds of creative assets and offer their recommendations, you can run workflows, get instant insights, and instantly learn from the different approaches of real-world experts.
Your team will accomplish creative strategy tasks in minutes that would have previously taken hundreds of hours per month.
