
Trim the fat from this video
Find a better hook in this video
Help me make an ad in 15 mins
Extract high-performing ads from the content you already have
Barry looks at video ads in your Motion account and pulls out the strongest-performing moments. He helps you condense longer videos into punchier edits, and finds hooks and statics in your existing content so you can launch more ads faster. Barry also gives you ad ideas you can spin up in 15 minutes or less, complete with creator-ready prompts. Whether you’re refining a clip or spinning out a whole new concept, Barry helps you do more with the content you already have.
Included AI tasks:
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About the Builder
Barry Hott has managed over $600M in ad spend over his 16+ years in performance marketing, working with brands like Toyota, Kraft, Spotify, and many more.
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Barry Hott
I built this agent to help people Just Make Ads. You don't need to overthink making ads. A lot of the best ideas are already hiding in your ad account. I'll help you get scrappy and turn your existing assets into even more ads.
Barry Hott, Founder of Building Ads with Barry
Build your AI Creative Strategist with us.
We’re searching for more DTC experts, brands, and agencies to build with us. Let’s explore bringing your AI agent to Motion’s global customer community.
100% ownership of your agent
You’ll own your agent just like owning an app in an app store. This is your IP and it’s protected.
Monetize your expertise
Our goal is to make this a core revenue stream helping you monetize your expertise in new ways.
Distribution & platform advantage
Not a technical AI wizard? No worries. We’ll guide you through the technical stuff and help you launch your agent to the world.

FAQs
What are AI Creative Strategists?
AI Creative Strategists can perform creative strategy tasks for you. These agents are created by real industry experts working in DTC, giving you much more specific and nuanced outputs than you’d get from using a general AI tool like ChatGPT or Gemini.
The agents analyze real creative and data in your Meta account, giving you specific recommendations that are completely unique to your brand.
Each expert has created different tasks you can run. These tasks are like getting an expert to analyze your strategy or guide you in your daily work.
Can I build an AI Creative Strategist?
Yes, we'd love to talk to you. We've started with a collection of agents from well-known DTC experts. But this opportunity is open to all experts with advertising skills they'd like to monetize in new ways.
Whether you're an agency, a solo consultant, or a talented brand operator, reach out and let's talk about getting your idea live in Motion’s Marketplace.
How can AI Creative Strategists help me with Creative Strategy?
AI Creative Strategists give every team new AI superpowers. You can quickly speed through customer research tasks, find big opportunities in your ad data, quickly write scripts, find UGC creators, uncover new iteration ideas, understand bigger patterns, and increase your team's weekly creative output.
We've worked with each expert to automate different skills they have, replicating what they'd do if you hired them to work for your brand.
For larger brands, you can extend the output and capabilities of your team. For smaller brands, you can now get the benefit of having creative strategist skills on your team, without relying agencies or expensive consultants.
Instead, of spending hundreds of hours training a junior team member how to properly analyze creative or hiring a consultant to audit hundreds of creative assets and offer their recommendations, you can run workflows, get instant insights, and instantly learn from the different approaches of real-world experts.
Your team will accomplish creative strategy tasks in minutes that would have previously taken hundreds of hours per month.