The anatomy of the perfect ad (and how to make them)
Advertising ace, captain of creative, sovereign of strategy, Savannah Sanchez is a seasoned consultant and titan of the craft. She breaks down the DNA of perfect ads and walks you through her personal ad production process so you can execute campaigns with confidence.
Presented by Savannah Sanchez
BFCM planning & 2025 big bets
Join the hosts of Marketing Operators — DTC’s preeminent industry podcast — to learn how to win when competition is at its fiercest. They'll share how BFCM and 2025 plans are shaping up at HexClad, Ridge, and Jones Road.
Presented by Connor Rolain, Connor MacDonald, and Cody Plofker
Using AI to 10x your creative output
Alex Cooper has been experimenting like mad with AI in his ad production process. In this session, you'll learn his perfected system, failures to avoid, and new flows that will help you push out creative at lightning speed.
Presented by Alex Cooper
Knowledge stacking: The secret to becoming a great creative strategist
Being an effective creative strategist requires turning analytics, customer psychology, culture, and trends into clear plans of attack. Phillip Jackson, founder of Future Commerce will show you how to lean into your strongest faculties and unleash your full creative potential.
Presented by Phillip Jackson
Hallmarks & habits of high performing teams
Industry leaders Dara Denney and Ben Yahalom discuss how strong team culture is essential for creating successful advertising campaigns. They delve into specific strategies and tactics that companies can use to foster a culture of creativity and innovation.
Presented by Ben Yahalom and Dara Denney
A day in the life of a creative strategist
Get an exclusive look at how three top-performing creative strategists source ideas, structure teams, and approach their workflow. Plus, get answers to any questions specific to you and your brand from the best in the business.
Presented by Mark Alvin Magdayo at True Classic, Alysha Boehm at Kulin, Jake Mehani at Creative Analytics
Advanced creative research methods for Facebook & TikTok ads
Every brilliant ad begins with a system for collecting input. Get a rundown of how to conduct creative strategy research with enhanced AI input methods, clear examples, and techniques you only learn from thousands of hours of trial-and-error.
Presented by Sarah Levinger
Step-by-step: How to structure your team for rapid creative delivery
The secret to building high-octane brands? Unparalleled efficiency between growth and creative teams. Get the step-by-step playbook to building a creative engine to be envied — including team metrics to track, using SLAs for rapid creative delivery, and growth systems to get all your team members working in tight formation.
Presented by Shahbaz Khokhar from Venture Beyond
Financial fluency for creative strategists
Abir Syed is a master of DTC finance — but he’s secretly a marketer. He’ll help build your financial fluency with practical accounting knowledge. You'll learn useful methods to quantify the revenue impact of creative and tangible ways to connect the dots between creative metrics (like hook rates and ROAS) and rock-solid financial metrics.
Presented by Abir Syed
Mastering long-form video & high-production ads
Expand your creative know-how by learning how to execute more ambitious creative swings. Including long-form explainer ads, founder stories, high-production ads, and high-profile celebrity ads. This session is packed with practical instruction on pre-planning, storyboarding, and executing.
Presented by Fraggell Productions' Fraser Cottrell
