Riley
About
Alex Cooper and Jimmy Slagle specialize in building AI agents to help brands streamline their creative operations.
Alex is also the founder of AdCrate, a performance creative agency for brands like Huel, The Perfect Jean, and Licorice.com.
Areas of Expertise
Website
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Meet Alex and Jimmy
Featured workflow
Riley
This agent was created by Alex Cooper and Jimmy Slagle. Alex and Jimmy specialize in building AI agents to help brands streamline their creative operations.
Riley hunts for public reviews and analyzes any files you upload.
Riley sorts by emotion, pain points, and phrases.
Riley types up a killer report with new language to add to statics, landing pages, and scripts.
Sample report
Add more Expert Agents to your team
Ad iteration prioritizer
Get a prioritized list of variations to test next, based on proven winners.
Creative diversity audit
Balance your ad types for maximum reach and conversion.
Ugly ad finder
Get personalized ‘ugly ad’ inspo pulled from organic social accounts.
Meet Alex and Jimmy
Create your Expert Agent with us.
We’re searching for more DTC experts, brands, and agencies to build with us. Reach out to the Motion team and explore if we can bring your agent to Motion’s global customer community.
100% ownership of your agent
You’ll own your agent just like owning an app in an app store. This is your IP and it’s protected.
Monetize your expertise
Our goal is to make this a core revenue stream helping you monetize your expertise in new ways.
Distribution & platform advantage
Not a technical AI wizard? No worries. We’ll guide you through the technical stuff and help you launch your agent to the world.
FAQs
What is an Expert Agent?
Expert Agents can perform creative strategy tasks for you. These agents are created by real industry experts working in DTC, giving you much more specific and nuanced outputs than you’d get from using a general AI tool like ChatGPT or Gemini.
We’ve worked with each industry expert to automate complex skills such as how Dara Denney evaluates ad creative or how Barry Hott researches organic trends to inform ugly ad ideas. The agents analyze real creative and data in your Meta account, giving you specific recommendations completely unique to your brand.
Each Expert Agent has created different workflows. These workflows are similar to getting an expert to analyze your strategy or guide you in your daily work.
Can I build an Expert Agent?
Yes, we'd love to talk to you. We've started with a collection of agents from well-known DTC experts. But this opportunity is open to all experts with advertising skills they'd like to monetize in new ways.
Whether you're an agency, a solo consultant, or a talented brand operator, reach out and let's talk about creating your own Expert Agent on Motion.
How can Expert Agents help me with Creative Strategy?
Expert Agents give every team new AI superpowers. You can quickly speed through customer research tasks, find big opportunities in your ad data, and increase your team's weekly creative output.
The goal is to extend the output and capabilities of your team. Instead of spending hundreds of hours training a junior team member how to properly analyze creative or hiring a consultant to audit hundreds of creative assets, you can run workflows, get new insights and instantly learn from the different approaches of real-world experts.
Your team will accomplish creative strategy tasks in minutes that would have previously taken hundreds of hours per month.
