How Topgolf Advertises on Meta

# Ad summary This ad promotes Topgolf's Summer Fun Pass, which offers a way to play every day all summer long. The pass allows the cardholder and five friends to play for free. The ad shows groups of people happily playing Topgolf and celebrating together. The screen displays text advertising that the pass starts at $229 and will pay for itself in as few as 3 visits. # Brand positioning Topgolf is presented as a fun and inclusive entertainment destination. The brand aims to occupy a space in the consumer's mind as a social activity suitable for friends and family, breaking away from the traditional perception of golf as an exclusive or serious sport. The brand emphasizes fun, camaraderie, and accessibility for players of all skill levels. Topgolf positions itself as a modern entertainment venue that combines the sport of golf with a lively social atmosphere, promoting a lifestyle of leisure and shared experiences, particularly during the summer months. # Product The featured product is the Topgolf Summer Fun Pass. It offers individuals the opportunity to play Topgolf every day throughout the summer. The ad explicitly states that when you purchase the Summer Fun Pass, you and five friends are able to play for free. The ad addresses the potential purchase barrier of cost by noting that the pass starts at $229 and can pay for itself in as few as three visits. # Visual style The ad has a polished, upbeat aesthetic. The editing style uses quick cuts timed to the beat of the music to create a sense of energy and excitement. The production quality is high, lending a commercial feel with bright, natural lighting and clear visuals. The ad employs a consistent visual motif of showcasing dynamic shots of people actively enjoying Topgolf, complemented by text overlays that highlight key features and benefits of the Summer Fun Pass. The pacing is quick, with frequent cuts that maintain a consistent rhythm, timed with the music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a close-up of a Topgolf pass being swiped at a reader. This moment establishes the product being promoted. - 00:01–00:06 00:01–00:06 The ad continues with a series of fast-cut shots that show people playing at Topgolf. This conveys an active, energetic atmosphere. - 00:06–00:09 00:06–00:09 The next shot shows a group of friends celebrating. This implies a value of connection and social fun when playing Topgolf. - 00:09–00:12 00:09–00:12 More fast-cut shots are shown of people playing Topgolf. This reinforces the active and inclusive atmosphere. - 00:12–00:14 00:12–00:14 The ad concludes by displaying information on the Summer Fun Pass product. This is intended to drive immediate action by clearly stating the offer.

# Ad summary A fast-paced promo for the Topgolf Summer Fun Pass, featuring diverse groups of friends playing and enjoying the venue's activities. The ad highlights the pass's benefits, including daily play and free admission for up to five friends, appealing to a young adult demographic seeking affordable and fun summer entertainment. # Brand positioning Topgolf is presented as a fun, social entertainment venue that offers an accessible and enjoyable golfing experience for everyone, regardless of skill level. The brand aims to occupy a space in the consumer's mind as a place for groups of friends to come together and have a good time, without the pressure of traditional golf. The brand aligns with values such as inclusivity, fun, and social connection, and it positions itself against the norms of traditional, exclusive, and potentially intimidating golf courses. The brand positioning is primarily emotional, focusing on the enjoyment and social aspects of the experience. # Product The Topgolf Summer Fun Pass is a seasonal pass that allows the holder to play Topgolf every day during the summer. The pass is designed for anyone looking for a fun and affordable way to spend their summer days. The ad explicitly states that with the Summer Fun Pass, the passholder can bring up to five friends for free, making it a great value for group outings. The key selling points are affordability, unlimited play, and the ability to share the experience with friends. The ad also addresses potential purchase barriers by highlighting that the pass 'pays for itself in as few as 2 visits,' emphasizing its value for money. The ad suggests use occasions include casual outings with friends, summer get-togethers, and daily entertainment during the summer months. # Visual style The ad has a fast-paced, energetic aesthetic. The editing style includes quick cuts that are synced to the beat of the music, creating a sense of excitement and momentum. The production quality is polished, with bright lighting. The pacing is fast, with numerous cuts per minute, maintaining a consistent rhythm throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:07 The ad opens with a close-up of a Topgolf kiosk scanner, then quickly cuts to shots of people playing, laughing, and celebrating at a Topgolf location. - 00:00–00:07 The quick cuts are synced to the beat of the music. - 00:00–00:07 The voiceover highlights the Summer Fun Pass and benefits. - 00:07–00:09 The ad concludes with a static shot of the Summer Fun Pass details, including the starting price of $179. - 00:07–00:09 The final text overlay emphasizes the value of the pass.

# Ad summary This ad promotes Topgolf's Summer Fun Pass, which is back and available from April 28th to September 7th. It allows up to five friends to enjoy two hours of gameplay on weekdays from 9am-5pm, weekends before noon, and Sunday nights, with a 10% discount on food, drinks, and gear. The ad encourages viewers to grab their crew, visit the provided link, and lock in their summer fun. # Brand positioning Topgolf is presented as an entertainment destination that combines golf with social experiences. The brand's Summer Fun Pass, which is back by popular demand, offers an opportunity to enjoy Topgolf with friends and family. It promotes a fun, social atmosphere with the added bonus of discounts on food, drinks, and gear, positioning Topgolf as an attractive venue for casual outings and summer entertainment. # Product The featured product is the Topgolf Summer Fun Pass. This pass allows up to five friends to enjoy two hours of gameplay during weekdays from 9am-5pm, weekends before noon, and Sunday nights. Additionally, Summer Fun Pass holders receive a 10% discount on food, drinks, and gear. This product is worth trying because it offers a cost-effective way to enjoy Topgolf with a group and comes with added benefits. # Visual style The ad has a polished, commercial aesthetic. It uses quick cuts to show various aspects of the Topgolf experience, including gameplay, food, and social interaction. The pacing is moderately fast, with cuts timed to match the upbeat voiceover. The use of text overlays and animated graphics enhances the overall visual appeal and information delivery. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Head to the link, and lock in your summer now. # Point of view - [object Object] # Storyline - 00:00–00:03 The voiceover introduces the return of Topgolf's Summer Fun Pass. - 00:03–00:06 The voiceover specifies the availability of the pass from April 28th to September 7th. This establishes the timeframe during which the pass is valid, informing viewers about the dates they can use the Summer Fun Pass. - 00:06–00:09 The voiceover explains the benefits of the pass, including the number of friends who can play and the duration of gameplay. - 00:09–00:12 The voiceover specifies the hours when the pass can be used. - 00:12–00:15 The voiceover mentions the additional perks of the pass, such as discounts on food, drinks, and gear. This highlights the added value of the pass. - 00:15–00:18 The voiceover provides a call to action, encouraging viewers to gather their friends, visit the link, and secure their summer plans. This promotes immediate action and encourages viewers to take advantage of the offer.

# Ad summary This UGC-style ad promotes the Topgolf Summer Fun Pass. The creator is planning a date night for her and her husband and creates a basket of date night ideas but rigs it so he has to choose Topgolf. They visit the facility with friends, highlighting the Summer Fun Pass and showing activities. # Brand positioning Topgolf is presented as a fun and engaging entertainment venue that's perfect for dates, families, and groups. The brand is positioned as more than just golf, implying they offer a complete entertainment experience with food and other games. They emphasize accessibility, even for those who haven't golfed before. Topgolf promotes the idea of creating memorable experiences and social connection through shared activities. The brand positions itself as a go-to option for families and friends looking for entertainment, especially during the summer, because of their Summer Fun Pass promotion. # Product The Topgolf Summer Fun Pass is a subscription service that allows the user and up to 5 guests access to Topgolf venues for a limited time during the summer. The pass is explicitly stated to pay for itself in just three visits and is presented as an all-in-one entertainment solution for families and groups. The main selling point emphasized is the social aspect, suggesting it's ideal for group outings. The value is further highlighted by mentioning its use for date nights and triple dates. The pass caters to both seasoned golfers and beginners, removing the barrier of golfing experience. The Summer Fun Pass provides access to multiple rounds of golf and other activities, along with food and drink options. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and handheld camera work. The editing style consists of quick cuts and jump cuts, creating a sense of energy and fast-paced storytelling. The production quality aligns with a hybrid approach, mixing personal vlog-style footage with slightly more polished shots taken at the Topgolf venue. The pacing is generally fast, matching the rhythm of the spoken content and showcasing multiple activities in quick succession. Audio-visual sync is noticeable, with cuts and actions timed to the spoken lines. # Benefits - [object Object] # Features - [object Object] # Call to action Check out the summer fun pass it is seriously such a great deal. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator addresses the camera and states that she is planning a date for her and her husband. She’s holding a stack of cards with date night ideas written on them, presenting the setup for a reveal. The message is meant to pique interest in what she is planning. - 00:02–00:04 00:02–00:04 A hand swipes across a table full of the aforementioned cards, all of which say "Topgolf" on them. The purpose is to indicate that she is going to rig the drawing so they attend Topgolf. - 00:04–00:08 00:04–00:08 The creator's husband picks a card from a bowl and expresses his excitement that they are going to Topgolf. The tone here is meant to be playful and fun to showcase excitement about the venue. - 00:08–00:12 00:08–00:12 The husband jokes that he didn’t see her write "Topgolf" on every single card, then playfully hugs the creator. This builds on the playful tone set previously. - 00:13–00:16 00:13–00:16 The creator addresses the camera, stating the reason that she wants to go to Topgolf is because of the return of their Summer Fun Pass. The purpose is to transition into promotion of the pass. - 00:16–00:19 00:16–00:19 The creator states that the Summer Fun Pass literally pays for itself in just three visits. The purpose is to make a value proposition. - 00:19–00:22 00:19–00:22 She states that Topgolf is a go-to for keeping the family entertained all summer long. The purpose is to further promote Topgolf as a place of entertainment for the family. - 00:22–00:27 00:22–00:27 The creator says that the best part is that the Summer Fun Pass is for the user plus 5 guests. This builds on the previous point. - 00:27–00:28 00:27–00:28 The creator poses the question, "What is better than a date?" to transition into showing her at Topgolf with friends. - 00:29–00:30 00:29–00:30 The creator is standing in front of Topgolf with her husband and another couple, and exclaims that it is a "triple date". This provides social proof. - 00:31–00:34 00:31–00:34 The creator and her husband enter Topgolf. They arrive at their bay, where they will golf. This showcases the full Topgolf experience. - 00:34–00:37 00:34–00:37 The creator states that she has never swung a golf club, to which the husband responds with, "this girl is a poser". This is meant to appeal to the audience who doesn’t have golf experience. - 00:37–00:40 00:37–00:40 The creator tries to hit a golf ball and misses. She then states that she wants to learn. This showcases the ease of use of the venue. - 00:41–00:43 00:41–00:43 The creator's husband is holding a golf ball and jokes that the food is what he came for. This is meant to be humorous and to showcase the food options. - 00:43–00:47 00:43–00:47 The husband tries to hit a golf ball and it makes a scratching sound as it makes contact. The point is to highlight the ease of use of the golf bays. - 00:47–00:51 00:47–00:51 The creator is trying to hit a ball, says "Fore" and then hits the ball. This showcases ease of use. - 00:52–00:54 00:52–00:54 The creator and her friends share a skillet brownie. This further advertises the available food at Topgolf. - 00:54–01:00 00:54–00:57 The creator and her friends are leaving the Topgolf facility after having a fun time. They are all facing the camera and smiling. The ad concludes with the creator recommending that the viewer should check out the Summer Fun Pass because it is such a great deal. This serves as a call to action.

# Ad summary The ad promotes Topgolf's Summer Fun Pass, highlighting the opportunity to play every day and bring up to five friends for free. The ad features quick cuts of people enjoying the Topgolf experience, with on-screen text reinforcing the offer. A catchy, upbeat tune underscores the fun and excitement. # Brand positioning Topgolf is positioned as a fun, social entertainment destination that combines golf with a party atmosphere. The brand promotes itself as a modern, accessible alternative to traditional golf, appealing to a younger, more diverse audience. The ad emphasizes the enjoyable social aspect of the Topgolf experience, suggesting the brand aims to occupy a space in the consumer's mind as a hip, activity-based hangout spot rather than a serious sporting venue. The branding aligns with values of fun, friendship, and easy entertainment. # Product The advertised product is Topgolf's Summer Fun Pass. The pass offers access to play every day throughout the summer. A key feature is that up to five friends can join for free. The Summer Fun Pass is designed to provide affordable and frequent access to Topgolf's entertainment facilities during the summer months. This targets the purchase barrier of occasional high costs, encouraging repeat visits and group outings. The pass is marketed as an accessible way to enjoy the Topgolf experience regularly with friends, making it a social and cost-effective option. # Visual style The ad has a fast-paced, energetic aesthetic. Quick cuts and dynamic camera movements create excitement. The production quality is polished, suggesting a professional commercial. Visual motifs include group shots of people having fun. The pacing is high, with approximately 20-25 cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:00 The ad begins with a shot of someone swinging a golf club at Topgolf, establishing the setting. - 00:00–00:01 A woman looks at the camera and excitedly sings along with the song, having a great time at Topgolf. This creates an atmosphere of fun and enjoyment. - 00:01–00:03 A man swings a club as on-screen text reads 'And 5 friends are free,' emphasizing the social benefit of the Summer Fun Pass. The perspective shifts to the brand showcasing the deal. - 00:03–00:03 The ad shows a group of friends cheering, reinforcing the social and enjoyable atmosphere of Topgolf. This reinforces the benefit stated in the previous moment. - 00:03–00:05 The ad concludes with a screen displaying the Topgolf Summer Fun Pass logo, reiterating the offer to 'Play Every Day.' The perspective is that of the brand delivering the core message.

# Ad summary This ad promotes Topgolf, highlighting a deal of rates as low as $20 per hour per bay for up to 6 players, every day, while providing some disclaimers for new players. # Brand positioning Topgolf is presented as an accessible and fun entertainment venue suitable for groups. The brand promises an engaging experience and social activity, implied through the group pricing and emphasis on play. Topgolf positions itself as a place for everyday entertainment with pricing available every day. The brand emphasizes group fun and affordability and may compete with traditional forms of entertainment such as movie theaters or bowling alleys, offering a modern, tech-driven approach to socializing. # Product The ad promotes Topgolf venue entertainment, offering rates as low as $20 per hour per bay for up to 6 players. The offer is available every day. Fine print indicates a $5 account activation fee for new players, with tax and gratuity excluded. The offer is valid only at participating venues. The pricing is based on peak/non-peak rates, and walk-in rates may vary. Details are available at topgolf.com/20play. The ad positions Topgolf as an accessible entertainment option, focusing on group-oriented pricing to make it an affordable and attractive option for social gatherings. # Visual style The ad has a modern, clean visual style with a focus on typography against a gradient background. The design is simple, focusing on conveying the deal clearly and effectively. The image treatment is limited to color gradients and text styling, creating a high-contrast design to capture attention quickly in the feed. # Hooks Headline: $20 # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the headline "AS LOW AS $20 PER HOUR PER BAY FOR UP TO 6 PLAYERS," immediately capturing attention with a low-price offer aimed at group entertainment, told from the brand's perspective to draw in potential customers with a deal on Topgolf's entertainment services. - The ad continues with "EVERY DAY", emphasizing the consistent availability of this deal. This information is told by the brand to add appeal and value to its offering, encouraging frequent visits. - Finally, the ad includes disclaimers such as "$5 Account Activation Fee for new players. Tax & gratuity excluded. Valid only at participating venues. Pricing based on peak/non-peak rates. Walk-in rates may vary. Restrictions apply. Details at topgolf.com/20play," presented from the brand's POV. This information helps clarify the terms of the offer and provide additional details, managing expectations of new customers.

# Ad summary This mobile-first video ad for Topgolf promotes the availability of bays for up to six players at a price as low as $20 per hour, every day. # Brand positioning Topgolf is presented as a fun and accessible entertainment venue that democratizes the sport of golf. The brand aims to occupy a space in the consumer's mind as an inclusive, tech-driven, and social experience rather than a traditional, exclusive golf club. The brand emphasizes fun and convenience, making it appealing to people of all skill levels, ignoring the traditional norms of golf culture and emphasizing the social aspect. # Product Topgolf offers entertainment through a physical venue where people can play point-scoring golf games in technologically enhanced bays. It provides an inclusive social environment where up to six players can participate in interactive golf games, regardless of their skill level. The USP is the affordability, costing as low as $20 per hour per bay, making it accessible to many customers. The ad addresses the potential barrier of golf being perceived as exclusive or expensive by highlighting its accessible pricing and group-friendly format. It offers an alternative to traditional golf with an emphasis on fun, tech, and social interaction. # Visual style The ad has a polished and clean aesthetic. The editing is simple with static shots. The production quality is high, giving it a professional commercial feel. The pacing is slow and consistent. The visuals are synced to the music with on-screen text timed to the beat. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The Topgolf logo is shown over a golf course background. - 00:01–00:02 A golf ball is placed on a tee. - 00:02–00:05 On-screen text promotes the low price.

# Ad summary This ad promotes events at Topgolf venues, emphasizing the opportunities for customers to book events and customize their experiences with food, drinks, and indoor/outdoor spaces. The ad uses high-energy visuals and promotional text to highlight the benefits of hosting an event at Topgolf. # Brand positioning Topgolf is presented as a modern entertainment venue that combines the sport of golf with a social and event-friendly atmosphere. The brand aims to occupy a space in the consumer's mind as an accessible and customizable experience. The ad promotes a fun and engaging lifestyle for both casual and dedicated golf enthusiasts. Topgolf pushes against traditional golf norms by creating a more relaxed and social environment. The brand positioning is both functional, with customizable event options, and emotional, with elevated, engaging experiences. # Product The product advertised is Topgolf's event-hosting service, offering customers the opportunity to book and customize gatherings at their venues. The events are designed for groups looking to enjoy a social and engaging experience, suitable for various occasions, as implied through the visuals. The service includes customizable menus with a variety of food and beverage options. Topgolf events can be enhanced with indoor and outdoor spaces, and the experience is elevated with engaging activities and entertainment. The ad addresses the purchase barrier of event planning by showcasing the ease of customization and the guaranteed fun. # Visual style The ad features a fast-paced editing style with quick cuts, creating a dynamic and energetic feel. The production quality is polished, similar to a commercial. The visual motifs include bright, saturated colors and clear text overlays that highlight the key benefits of hosting an event at Topgolf. The pacing is rapid, with cuts timed to the upbeat music, enhancing the overall energy of the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action PLAN TODAY # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 The ad opens with a screen displaying "TOPGOLF EVENTS" and dollar sign graphics. - 00:03–00:04 The opening text is replaced by "OUR LOWEST PRICING EVER" with a disclaimer about when the pricing is valid, which is meant to grab attention with an offer. - 00:04–00:05 A woman celebrates a successful golf swing as friends cheer her on, conveying excitement and accomplishment. - 00:05–00:08 The ad showcases a variety of food options, followed by the text overlay "CUSTOMIZE. PICK YOUR MENU,", communicating the freedom to personalize the event. - 00:08–00:10 People are enjoying drinks in an indoor setting, which then transitions to an outdoor setting with a woman hitting a golf ball, followed by the text overlay "ENHANCE. INDOOR & OUTDOOR SPACES." - 00:10–00:12 A group is shown cheering, followed by the text overlay "ELEVATE. THE EXPERIENCE," - 00:12–00:14 The ad concludes with the Topgolf Events logo and the CTA "PLAN TODAY,"

# Ad summary This Topgolf Las Vegas ad promotes Sunday Yoga for $30. The promotion includes 2 hours of gameplay in communal bays, plus 1 free juice and mimosa. The ad features various people doing yoga and drinking mimosas. # Brand positioning Topgolf is presented as a fun entertainment complex that offers a blend of fitness, leisure, and socialization, aiming to be more than just a golf venue. The brand emphasizes a relaxed and enjoyable atmosphere, with offerings like yoga and mimosas that cater to a broad audience, moving away from the traditional, potentially exclusive, golf club image. It positions itself as an accessible and inclusive destination where people can enjoy various activities, from fitness to socializing, making it a lifestyle choice rather than just a sports venue. # Product This ad is promoting the "Sunday Yoga for $30 at Topgolf Las Vegas" package. It includes yoga, two hours of game play in communal bays, and one free juice and mimosa for participants 21 and over. This product aims to combine exercise with fun activities and social time at Topgolf, targeting individuals who enjoy fitness and socializing. It addresses the barrier of traditional golf being inaccessible or intimidating by offering an alternative, more relaxed and inclusive experience. # Visual style The ad has a polished commercial aesthetic, using bright, natural lighting and clear shots. The editing style involves quick cuts between different activities, creating a fast-paced rhythm that highlights the variety of experiences offered. The production quality is high-end, which supports the tone of an upscale entertainment venue. Visual motifs include recurring shots of people enjoying yoga, mimosas, and golf, reinforcing the key elements of the promotion. The pacing is fast, with cuts timed to the music, enhancing the energetic feel of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Book your spot! # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of several people doing yoga outdoors on artificial turf, indicating that the offer is a yoga class. - 00:01–00:02 00:01–00:02 The camera shifts to show more people doing yoga, some in downward dog poses, others doing leg stretches. This shows more of the class and the variety of poses. - 00:02–00:03 The scene cuts to a group of people toasting with mimosas. This shows the leisure aspect of the offering. - 00:03–00:06 The camera shifts to people in a Topgolf bay, hitting golf balls and enjoying the space. This shows the aspect of game play that is included in the offer. It connects to the previous shot of mimosas, reinforcing that it is a leisure/social event. - 00:06–00:10 The ad shows shots of people at the bar, receiving and drinking juice and mimosas. This shows the refreshment aspect of the promotion. - 00:10–00:12 The instructor raises her arms and the camera cuts to a shot of people doing yoga and raising their arms, suggesting the event is instructed. - 00:12–00:14 A male does a handstand in front of a group of people doing yoga, telling the audience to book their spot. This reinforces that it is a class and encourages people to attend.

# Ad summary This ad showcases Topgolf as a fun social activity with friends, emphasizing the enjoyable atmosphere with music, food, drinks, and the experience of playing golf together. # Brand positioning Topgolf is presented as a modern entertainment destination where people can enjoy a mix of golf and leisure activities. The brand focuses on providing a relaxed, social atmosphere where friends can come together to have fun, eat, drink, and play golf in a non-traditional setting. The ad positions Topgolf as an accessible and inclusive space, pushing against the perceived norms of traditional golf by offering a more casual and entertaining experience for everyone, regardless of skill level. The brand seems to target a younger demographic looking for a lively and engaging social experience. # Product Topgolf is an entertainment venue that combines a driving range with a social setting. It features climate-controlled hitting bays where groups can play golf games that score points based on hitting targets in the outfield. The venue also offers a variety of food and drinks, creating a full-service entertainment experience. The ad highlights that Topgolf is suitable for friends and groups, with an emphasis on fun and social interaction, rather than just the sport of golf. By showing various people enjoying themselves, the ad suggests it's a welcoming place for both avid golfers and those who have never played before. # Visual style The ad uses a fast-paced editing style with quick cuts to create a sense of energy and excitement. The production quality is polished, giving it a professional commercial feel. The pacing is consistent, with cuts timed to the beat of the music, enhancing the overall rhythm and appeal. The visuals focus on candid moments of people enjoying themselves at Topgolf. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The ad opens with a close-up of a Topgolf-branded golf ball on a tee, setting the scene and immediately identifying the brand. - 00:00–00:02 00:00–00:02: A person swings a golf club, hitting the ball, followed by scenes of people reacting and celebrating, conveying excitement and fun. This sequence introduces the activity and the energetic atmosphere. - 00:02–00:07 00:02–00:07: Quick cuts show various people laughing, eating pizza and chips, suggesting that Topgolf offers food and a social environment. - 00:07–00:13 00:07–00:13: Further scenes of people playing golf, reacting, and high-fiving continue to reinforce the idea that Topgolf is a fun, social activity with friends.

# Ad summary This Topgolf image ad promotes the availability of bays for up to 6 players every day, starting at $20 per hour. # Brand positioning Topgolf is positioned as a venue that provides entertainment and social experiences centered around the game of golf. The brand aims to occupy a space in consumers' minds as an accessible and enjoyable destination for groups, regardless of their golfing skill. It promotes values of fun, socializing, and shared experiences. Topgolf aims to offer a more relaxed and entertaining alternative to traditional golf courses or sports bars, making it appealing to a wide audience. # Product The advertised product is access to Topgolf bays, available for groups of up to 6 players. The ad highlights the affordability and accessibility of this entertainment option, with prices starting as low as $20 per hour per bay. The product is targeted towards groups of friends or family looking for a fun and engaging activity, emphasizing the social aspect and shared experience. The ad directly addresses potential purchase barriers by emphasizing the low cost and daily availability. # Visual style The ad has a clean, modern visual style with a bright and inviting color palette. The composition is divided between a candid, real-life photo on the left and a bold, graphic treatment on the right. The production quality appears to be a blend of authentic and polished, with the photo having a natural feel and the text/branding elements being crisp and professional. The overall effect is scannable and attention-grabbing in a feed environment. # Hooks Headline: $20 (on right in blue panel) # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a group of friends taking a selfie at Topgolf, showcasing the social and enjoyable atmosphere of the venue. This is from the customer's POV and is included to create a sense of fun and connection to the viewer, implying they too can experience this enjoyment with friends. - Next, the ad presents the offer: "AS LOW AS $20 PER HOUR PER BAY / FOR UP TO 6 PLAYERS / EVERY DAY." This is told from the brand's POV and highlights the affordability and accessibility of Topgolf. The offer is intended to incentivize viewers to visit Topgolf, emphasizing that it is an economical and readily available option.

# Ad summary This image ad promotes events at Topgolf, highlighting their lowest pricing ever. The ad features a lively, social atmosphere with people enjoying food and drinks at a Topgolf venue. # Brand positioning Topgolf is positioned as a premier entertainment venue for social gatherings and events. The brand promotes a fun, lively, and upscale experience with golfing, food, and drinks. The ad emphasizes affordability with its messaging of "lowest pricing ever", suggesting Topgolf is now more accessible without compromising its quality. # Product The product being advertised is events at Topgolf venues. The ad implies these events include access to golfing bays, food, and drinks. The setting suggests a social atmosphere, suitable for groups of friends or colleagues. The primary selling point is the "lowest pricing ever," which addresses the potential purchase barrier of cost and encourages attendance. The fine print states, “Based on Monday-Saturday pricing after 5 pm”. # Visual style The ad has a polished, studio-shot production quality with a focus on capturing a lively social atmosphere. The typography is bold and attention-grabbing, emphasizing the promotional message. The image uses background lighting to highlight the event-like setting, aligning with a platform-native in-feed style. The visuals are designed for scannability, with a clear hierarchy of information to quickly communicate the core message. # Hooks Headline: OUR LOWEST PRICING # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by showcasing a bustling Topgolf venue at night, filled with people socializing, eating, and drinking, implying a fun and engaging atmosphere. The image is intended to draw viewers in by conveying the lively experience of attending an event at Topgolf, from a brand perspective. - The ad transitions to the core message of "Our Lowest Pricing Ever", printed in large, bold text and repeated multiple times to emphasize the affordability of Topgolf events. This section is from Topgolf's perspective, directly addressing cost concerns and positioning the brand as accessible to a wider audience. - The ad concludes with a disclaimer clarifying that the advertised pricing applies to Monday-Saturday after 5 pm, presented from the brand's perspective. This adds a layer of transparency while still highlighting the limited-time or limited-day affordability.

# Ad summary This ad promotes Topgolf Las Vegas, showcasing its upscale amenities and entertainment options appealing to an adult demographic. # Brand positioning Topgolf is presented as an upscale entertainment venue that blends golf with a vibrant social atmosphere. The ad focuses on experiences tailored for adults 21 and over, with a blend of sports, leisure, and nightlife. The brand aligns with a lifestyle that values both activity and relaxation, offering opportunities for social interaction and indulgence. It positions itself as a premium destination, going against typical category norms of standard sports facilities by incorporating luxury elements such as bottle service and exclusive menus. The brand's positioning is both functional (providing a space for golf) and emotional (offering a fun, exclusive experience). # Product The ad showcases Topgolf Las Vegas as an entertainment complex featuring golf, dining, and nightlife. It highlights a 21+ free pool, a Vegas-exclusive menu, and bottle service on Floor 3. The facility includes golf bays where customers can play using provided equipment. The ad emphasizes a combination of activities suited for adults looking for a social and active night out. USPs include the combination of golf with luxury amenities and a party atmosphere. It addresses the purchase barrier of cost by highlighting free parking and pool access for Topgolf guests, appealing to those seeking upscale entertainment without added expenses. # Visual style The ad features a polished commercial aesthetic with bright lighting, smooth transitions, and quick cuts to maintain a lively pace. The production quality is high-end, showcasing the upscale ambiance of the Topgolf venue. The editing style incorporates quick cuts to keep the energy high, syncing with the upbeat music. The pacing is fast, with cuts occurring frequently to highlight different aspects of the venue. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A vibrant pool area with people enjoying themselves in the pool, suggesting a relaxed and social environment. - 00:01–00:03 A group of friends toasting drinks, indicating a celebratory and social atmosphere. - 00:02–00:03 A view of the golf area, displaying indoor lounges and the golf course, emphasizing the combination of leisure and sports. - 00:03–00:04 A large platter of food being served, indicating a dining experience. - 00:04–00:05 Food being brought to a pool area, linking dining with the pool experience. - 00:05–00:06 Footage of someone playing golf in an indoor bay, showing the primary activity of Topgolf. - 00:06–00:07 An overview of the outdoor golf course, highlighting the scale of the facility. - 00:07–00:08 A panning view of indoor lounges in the Topgolf facility. - 00:08–00:09 Bottle service being provided in a nightlife setting, reinforcing the party atmosphere. - 00:09–00:10 People carrying bottle service through the venue, highlighting the upscale service. - 00:10–00:13 The Topgolf facility exterior and parking area, with a text overlay promoting free parking.

# Ad summary This ad for Topgolf promotes Topgolf events. It shows a montage of people having fun at Topgolf, ending with an offer to learn more about Topgolf events. # Brand positioning Topgolf is presented as the ideal alternative to traditional business meetings. Rather than being stuck in a boring conference room, Topgolf offers a fun, active, and social environment where people can connect and build relationships while enjoying food, drinks, and golf-related games. The brand implies that Topgolf is a dynamic and engaging space that facilitates genuine interactions, setting it apart from the monotony of typical corporate events and emphasizing the importance of connection and enjoyment. # Product This ad promotes Topgolf events, which provide a unique and engaging alternative to traditional business meetings. These events offer a lively environment where people can connect while enjoying food, drinks, and golf-related activities. Topgolf events are designed to foster interaction and fun, differentiating themselves from typical corporate settings. The ad addresses the boredom and lack of connection often associated with conventional meetings, positioning Topgolf as a place where teams can bond in an active and entertaining atmosphere. # Visual style The ad features a blend of polished commercial shots and vibrant, saturated colors. The editing is fast-paced, with quick cuts between scenes to convey energy and excitement. The production quality is high, with clear lighting and professional framing, which supports the intended tone of a fun and engaging corporate event. The pacing is quick, with numerous cuts per minute, maintaining a consistent rhythm that emphasizes the dynamic atmosphere of Topgolf events. The visuals are synced to the music, with cuts often timed to the beat. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a static shot of a diverse group of people sitting in a conference room, looking bored and uninterested. This sets up the 'before' scenario of typical, uninspiring meetings. - 00:03–00:09 Quick cuts show diverse groups of people smiling, eating, drinking, and swinging golf clubs at Topgolf. This is the 'after' scenario, contrasting the boring meeting with a fun, engaging environment. - 00:09–00:11 The ad concludes with the text 'You're better off at Topgolf Events' on a blue background, reinforcing the message that Topgolf events are a superior alternative to traditional meetings.

# Ad summary This ad is for Topgolf and shows a hand placing a golf ball on a tee with pricing information displayed. # Brand positioning Topgolf is presented as an accessible and fun entertainment venue that combines golf with a social experience. The brand aims to occupy a space in the consumer's mind as a modern, tech-driven alternative to traditional golf, appealing to both seasoned players and casual entertainment seekers. The ad promotes Topgolf as an everyday activity with prices as low as $20 per hour per bay for up to 6 players. This positions Topgolf as an affordable and fun option for a group outing, pushing against the perception of golf as an exclusive or expensive sport. The brand's positioning is both functional (providing a golf-related activity) and emotional (promising a fun and social experience). # Product The featured product is the Topgolf experience—a social entertainment venue that combines golf with interactive technology and games. The ad highlights the affordability of Topgolf, stating prices are 'as low as $20 per hour per bay for up to 6 players every day'. This pricing aims to overcome potential purchase barriers by emphasizing accessibility and value. The ad targets groups looking for a fun and engaging activity by clearly stating that up to six players can participate in each bay. The ad conveys that Topgolf is a worthwhile experience because it is affordable, suitable for groups, and available every day. # Visual style The ad has a clean, polished aesthetic with bright, saturated colors. The editing is minimal, with static shots and clear, legible text overlays. The production quality appears high-end, supporting the brand's image as a modern and accessible entertainment venue. The pacing is slow and steady. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the Topgolf logo displayed on a green background. - 00:01–00:02 A hand places a Topgolf-branded golf ball on a tee, emphasizing the brand and its connection to golf. - 00:02–00:05 Text appears showing pricing information: 'As low as $20 per hour per bay for up to 6 players every day'.

# Ad summary This ad promotes Topgolf by highlighting their 'as low as $20' per hour pricing and depicts many diverse demographics enjoying a fun day out at Topgolf. # Brand positioning Topgolf is presented as a modern, fun destination for everyone. The brand positioning emphasizes accessibility, affordability, and enjoyable group activities. It seems to be pushing against the traditional perception of golf being exclusive or overly serious, opting instead for an inclusive, party-like atmosphere. Topgolf caters to people looking for lighthearted entertainment and socializing, regardless of their golf skills, promoting a lifestyle centered around casual fun and friendly competition. # Product The advertised product is the Topgolf experience itself, promoted as an affordable social activity. It's suitable for up to 6 players per bay, advertised "as low as $20 per hour," making it accessible for groups. The ad highlights the fun and social aspects of playing Topgolf with friends. The ad addresses the misconception of golf being exclusive by presenting a fun, approachable environment for all skill levels. By showcasing groups celebrating and enjoying themselves, the ad conveys that Topgolf is worth trying for its entertainment value and social opportunities. # Visual style The ad features a fast-paced editing style with quick cuts to create an energetic feel. The visuals use bright lighting and showcase candid moments of people having fun, aligning with a UGC feel. The production quality is polished, suitable for social media platforms. The pacing is rapid, around 150 BPM, emphasizing excitement and quick engagement. The editing style and cuts are timed with the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with a graphic presenting the price offer. - 00:01–00:08 Following the graphic, the ad presents a series of rapid shots showcasing people playing, cheering, and celebrating at Topgolf. - 00:08–00:09 The ad ends with the graphic of the price offer, reiterating the primary message.

# Ad summary This ad for Topgolf humorously contrasts the dining experience at a typical chaotic restaurant with the enjoyable and fairly-priced experience at Topgolf. Through quick cuts and exaggerated family conflict, the ad argues that Topgolf offers a better alternative for family entertainment and dining. # Brand positioning Topgolf positions itself as a superior alternative to traditional family restaurants, offering a fun, fair-priced, and more enjoyable experience. The brand contrasts itself against the chaos, arguments, and high costs associated with typical family dining experiences. Topgolf is portrayed as a destination where families can have a good time together without the common stressors of dining out. # Product Topgolf is presented as an entertainment venue where families can enjoy a good time at a fair price. It offers an alternative to the stressful and expensive experience of dining at a regular restaurant. The venue includes activities like interactive golf games, food, and drinks, making it a one-stop destination for family fun and relaxation. The ad directly addresses the pain point of high restaurant bills and chaotic family interactions, positioning Topgolf as a more attractive option for family outings. # Visual style The ad uses a combination of quick cuts and contrasting scenes to highlight the difference between a stressful restaurant experience and a fun Topgolf outing. The restaurant scenes are dimly lit and chaotic, while the Topgolf scenes are bright and inviting. The editing pace is quick, especially during the restaurant scene, to emphasize the sense of chaos. The production quality appears polished, with clear and well-lit shots, giving it a commercial feel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Visit Topgolf.com/holidays for details. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with a scene of a family in a crowded restaurant, highlighting the typical chaos of dining out with children and teenagers. - 00:06–00:08 The father looks at the bill with disbelief and annoyance. - 00:08–00:08 The voiceover questions if the viewer wants to pay $200 to be ‘that’ family. - 00:09–00:13 The ad cuts to a scene at Topgolf, showing a family having a good time playing golf and enjoying food and drinks. This is intended to contrast the restaurant chaos and show the benefits of Topgolf. - 00:09–00:13 The voiceover asserts that you’re better off at Topgolf, where you and your family can have a good time at a fair price, directly responding to the earlier question about the cost of dining out. - 00:14–00:15 The ad concludes with a person saying, 'No arguing there,' reinforcing the value proposition and ending on a positive note.

# Ad summary This ad promotes Uber Golf, highlighting its new feature that allows users to book rides up to 90 days in advance to destinations such as Topgolf or their favorite golf course. # Brand positioning Uber is positioned as a convenient and reliable transportation service. The ad highlights Uber Golf, a feature designed to cater to golfers who need transportation to golf locations. The brand aims to occupy the space of convenience and reliability in the consumer's mind, offering a solution that ensures golfers can get to their destinations without the hassle of driving themselves, which aligns with a lifestyle of leisure and convenience. This positioning pushes against the norm of golfers driving themselves and promotes Uber as the responsible alternative. # Product The ad promotes the Uber app, specifically highlighting its Uber Golf feature. The narrator explains that the app now allows users to reserve rides up to 90 days in advance to golf destinations like Topgolf or their favorite course. The Uber Golf feature caters to golf enthusiasts who need reliable transportation, particularly if they prefer not to drive themselves. This feature addresses the potential purchase barrier of transportation logistics, making it easier for golfers to plan their outings without worrying about driving. The ad emphasizes that Uber Golf offers convenience, safety, and advanced booking options to enhance the overall golfing experience. # Visual style The ad features a blend of bright, outdoor shots and indoor settings. The editing style uses quick cuts to maintain a fast pace. The production quality appears to be a hybrid of UGC and polished commercial, supporting an authentic yet professional tone. The pacing is quick, aligning with social media trends. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A man gets out of a car with his golf clubs outside of a Topgolf location. - 00:02–00:05 The narrator states he is obsessed with golf and shows the Topgolf location. - 00:05–00:06 The narrator is swinging and hitting the golf ball at Topgolf. - 00:06–00:09 The narrator is putting golf balls into the hole on a course. - 00:09–00:14 The narrator is drinking a beverage while eating at Topgolf. - 00:14–00:18 The narrator is playing Topgolf at a bay. - 00:18–00:23 The narrator explains that it is now easier for him to get his clubs out thanks to Uber Golf. - 00:23–00:32 The narrator explains that the Uber Golf feature has a new ride option that allows riders to reserve a ride 90 days in advance. - 00:32–00:44 The narrator says that some golfers out there should not drive themselves and that they should be taking Ubers.

# Ad summary This ad is promoting Topgolf with a focus on their offer of rates as low as $20 per hour per bay for up to 6 players, every day. The ad features diverse groups of people enjoying themselves while playing Topgolf. # Brand positioning Topgolf positions itself as an accessible and fun entertainment venue that combines the sport of golf with a social and relaxed atmosphere. The brand aims to occupy the space in the consumer's mind as a place for groups to gather, enjoy friendly competition, and have a good time, regardless of their golf skill level. It aligns with values of socializing, fun, and accessibility, pushing against the norms of traditional golf which can often be perceived as exclusive or intimidating. The brand positioning leans towards being emotional, focusing on the fun and social aspects, while also providing a functional offering of golf-related entertainment. # Product The advertised product is the Topgolf experience: a venue where people can play golf in a relaxed and social setting. It's designed for groups of up to six players to enjoy a bay, which can be booked for an hourly rate. The ad highlights the affordability, with rates as low as $20 per hour per bay, making it accessible to a wide audience. The venue combines a driving range with interactive games and a social atmosphere, complete with food and drinks. It's designed for both experienced golfers and beginners, making it a versatile entertainment option for various occasions, from casual get-togethers to celebrations. The ad conveys that Topgolf is a fun, social, and affordable way to enjoy golf with friends and family. # Visual style The ad has a vibrant and energetic aesthetic. The editing style uses quick cuts to showcase the fun and dynamic environment of Topgolf. The production quality is polished, typical of a commercial ad, which aims to create an appealing and exciting image of the venue. The pacing is fast, creating a sense of excitement and encouraging viewers to take immediate action. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with a graphic displaying the text, "As low as $20 per hour per bay for up to 6 players" on a blue background with Topgolf branding. The message is to communicate the affordable pricing and group-friendly nature of Topgolf. - 00:01–00:02 The graphic is still displayed, but the text "EVERY DAY" appears below the $20 offer. The message is to reinforce that this pricing is available every day, increasing the appeal and urgency. - 00:02–00:07 Footage of people playing Topgolf is shown to promote the experience, showcasing the enjoyment of the sport and social aspect of the activity. The perspective is from the brand, intending to entice viewers to visit. - 00:07–00:09 The ad concludes with the original graphic, "As low as $20 per hour per bay for up to 6 players," along with the text "EVERY DAY." A fine-print disclaimer appears at the bottom. The message is to summarize the attractive deal and provide clarity on any restrictions or conditions.

# Ad summary This ad showcases Topgolf events as a fun and social alternative to traditional corporate events. It humorously contrasts awkward office activities with the exciting and engaging experiences offered at Topgolf, such as playing golf, enjoying food and drinks, and socializing. # Brand positioning Topgolf is presented as a modern, fun, and social entertainment venue that offers a unique and engaging experience beyond just golf. The brand positions itself as an alternative to traditional and potentially dull or awkward corporate events, emphasizing a lively atmosphere with golf, food, drinks, and socializing. Topgolf aims to occupy the space of a go-to location for events where people can have fun and connect in a relaxed environment, pushing against the norm of boring or stuffy corporate gatherings, opting instead for an emotional positioning around enjoyment and social connection. # Product The advertised product is Topgolf Events, which provides a venue and experience for corporate or group outings. Topgolf is depicted as a place where people can enjoy playing golf, eating, drinking, and socializing in a relaxed and fun environment. The ad showcases the venue's lively atmosphere and diverse offerings, indicating that it is suitable for various occasions and groups. The unique selling proposition is that Topgolf Events offers a better and more enjoyable alternative to typical, potentially awkward, corporate or group activities. The ad addresses the purchase barrier of event planners or individuals seeking to avoid dull gatherings by highlighting the energetic and social aspects of Topgolf. # Visual style The ad features a fast-paced editing style with quick cuts between scenes to create a sense of energy and excitement. The production quality is polished, resembling a professional commercial with bright, clean visuals and a lively soundtrack. The ad juxtaposes the awkward office scene with dynamic shots of people enjoying Topgolf, creating a visual motif of contrasting experiences. The pacing is rapid, with cuts timed to the music beats to enhance the energetic feel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a man standing in front of a group of people, expressing his appreciation for his coworkers. - 00:02–00:03 The scene abruptly cuts to the man lying on the floor, surrounded by his coworkers, who are holding onto him. - 00:02–00:04 The word 'AWKWARD' appears on screen, highlighting the discomfort and lack of fun associated with the previous scene. - 00:04–00:04 The ad transitions to a vibrant scene at Topgolf, where a woman is enthusiastically playing golf and smiling. - 00:04–00:05 Next a group of people is eating and drinking at Topgolf, further emphasizing the social and enjoyable aspects of the venue. - 00:05–00:06 The scene shifts to a group of people clapping and enjoying each other's company at Topgolf. - 00:06–00:07 Then the ad shows a woman playfully holding a golf ball to her eye, smiling, showcasing the fun atmosphere at Topgolf. - 00:07–00:08 The ad shows a group taking a selfie with food and drinks on the table, underscoring the social and celebratory vibe of Topgolf. - 00:08–00:10 Finally, the ad concludes with the message 'YOU'RE BETTER OFF AT TOPGOLF EVENTS,' reinforcing the idea that Topgolf is a superior option for hosting events.