How Groupon Advertises on Meta

# Ad summary The big May sale is here. Discover the experiences locals love. Now at even better prices. Find your next plan on Group on. Discover now. # Brand positioning Groupon is presented as a platform that offers a wide array of experiences, from relaxing massages to exciting amusement parks, all designed to cater to locals' preferences. The brand positions itself as a hub where consumers can discover and book various activities at discounted prices, emphasizing its commitment to providing access to enjoyable and popular local experiences. Groupon seeks to occupy a space in the consumer's mind as a facilitator of fun and leisure, promoting a lifestyle of exploration and enjoyment of local offerings. The brand follows the category norm of offering deals and discounts but pushes against the notion that exciting experiences need to be expensive or inaccessible, making them available to a broader audience. The brand positioning is both functional, providing savings and convenience, and emotional, promising fun and discovery. # Product Groupon is presented as an online platform that connects consumers with a variety of local experiences, ranging from spa treatments to amusement park visits. The platform caters to individuals looking to discover and enjoy activities within their local area. It offers users access to exclusive deals and discounts on these experiences, allowing them to save money while exploring what their city has to offer. The product's unique selling proposition (USP) is its ability to provide access to popular local experiences at even better prices, making it an attractive option for those seeking affordable leisure activities. The ad showcases various use occasions, including relaxation at a spa, fun at an amusement park, and cultural visits to galleries. Groupon addresses the purchase barrier of high costs by offering discounted rates, thus making these experiences more accessible to a broader audience. The ad highlights that Groupon is worth trying or buying because it helps users find and book their next fun plan at a discounted rate. # Visual style The ad has a polished and upbeat aesthetic, using quick cuts to showcase a variety of experiences available on Groupon. The production quality is high, lending a commercial feel to the ad. The editing style involves quick cuts between different scenes to maintain a fast pace, aiming for approximately 200 BPM. The cuts and text overlays are timed to coincide with the music beats and voiceover lines, creating a synchronized audio-visual experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Discover Now # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a skydiver in mid-air, suggesting adventure and excitement, while text promotes Groupon's Big May Sale. The message is that Groupon offers thrilling experiences. The perspective is from the brand, trying to convey a sense of adventure and opportunity. - 00:02–00:05 00:02–00:05 The scene transitions to a woman receiving a massage, with the text “Local Favorite” appearing on screen. This suggests relaxation and self-care are available. The massage and the "Local Favorite" text builds on the previous message of thrilling adventures by displaying options that are more relaxing. - 00:05–00:07 00:05–00:07 The ad displays a group of people smiling, and the text “Exclusive Offers” appears. This suggests a variety of fun and leisure activities at reduced prices. The shift in scene and copy builds on the previous message by stating the current offers are "exclusive". - 00:07–00:12 00:07–00:12 The ad ends with the phrase "Find your next plan on Groupon. Discover now". The shift in scene and copy builds on the previous message by prompting the viewer to take action.

# Ad summary This Groupon ad uses humor to highlight the pain point of needing a hair appointment to deal with root growth. The ad shows a person holding a phone with the Groupon app open, displaying a deal for a deep conditioning hair treatment. # Brand positioning Groupon is positioned as a solution for finding deals on various services, including beauty treatments. The ad promotes the brand as a marketplace to find local salons and deals on hair treatments, suggesting that customers can save money and discover new services through the platform. The brand aims to be a go-to for convenient and affordable access to local services, particularly for those looking to address beauty concerns like root touch-ups. # Product The product being advertised is a 'Professional deep conditioning hair treatment,' available through Groupon at a discounted price of $49 (originally $180). The offer is presented within the Groupon app interface, showcasing a deal for a hair treatment at a salon. The product is targeted towards individuals seeking professional hair care services to address concerns like root growth, as suggested by the ad's tagline, offering a cost-effective solution for maintaining hair health and appearance. # Visual style The ad uses a clean and modern visual style with a focus on the smartphone displaying the Groupon app. The background is a simple gradient of green shades, which aligns with the brand's color scheme. The layout is straightforward and easy to understand, with a clear call to action. # Hooks Headline: Sorry, your roots will snitch. # Benefits - [object Object] # Features - [object Object] # Call to action Find Salon # Point of view - [object Object] # Storyline - The ad opens with a humorous statement, 'Sorry, your roots will snitch,' to grab attention and highlight the common concern of visible root growth in hair. This message is conveyed from the brand's perspective, aiming to connect with viewers who can relate to this issue and setting the stage for the product offering. - The visual then shifts to a hand holding a smartphone displaying the Groupon app. The app features a deal for a 'Professional deep conditioning hair treatment,' showcasing a potential solution to the problem introduced in the opening line. This section is conveyed from the perspective of the app interface, highlighting the specific service and discounted price available on Groupon. - The ad concludes with a call to action, 'Find Salon' along with the Groupon logo to drive engagement and encourage viewers to explore hair treatment deals on the platform. This message comes from the Groupon brand, inviting viewers to take the next step and book a hair appointment through their app.

# Ad summary This Groupon ad uses FOMO to encourage users to click on the deal. The ad features a headline that states, "Sorry, they sold out. Again." The image includes a receipt with the words, "SOLD OUT," stamped on it multiple times, along with price tags with prices crossed out. The ad concludes with a call to action to shop deals on Groupon. # Brand positioning Groupon is positioned as a deal finder and discount curator that provides users with the opportunity to save money on a variety of goods, services, and experiences. The ad emphasizes the brand's ability to offer popular deals that sell out quickly, implying that users should act fast to take advantage of the savings. This cultivates a sense of urgency and exclusivity, incentivizing customers to frequently check Groupon for new offers and potentially discover local businesses or experiences they may not have otherwise considered. The brand's tone is playful and slightly apologetic, acknowledging the disappointment of missing out on a deal but framing it as a common occurrence that can be avoided by staying vigilant and shopping deals quickly. # Product The product being advertised is access to deals through Groupon, an online marketplace connecting consumers with discounts on a variety of goods, services, and experiences. The ad does not focus on any single product but promotes the concept of finding limited-time, high-demand deals. The ad presents Groupon as a solution to the fear of missing out (FOMO) on savings by highlighting the potential for deals to "sell out." The image of a receipt stamped multiple times with "SOLD OUT" serves as a visual representation of this urgency and scarcity. The crossed-out price tags further emphasize the value of the deals offered through Groupon. # Visual style The ad utilizes a clean and minimalist visual style. The use of a bright green color block and white background creates a visually appealing contrast, while the image of the receipt and price tags evokes a sense of urgency and scarcity. The overall effect is a sense of immediacy and encourages viewers to take action. # Hooks Headline: Sorry, they sold out. Again. # Benefits - [object Object] # Features - [object Object] # Call to action SHOP DEALS # Point of view - [object Object] # Storyline - The ad presents the message, 'Sorry, they sold out. Again.' This message, delivered from the brand's POV, conveys a sense of urgency and scarcity, suggesting that Groupon's deals are so popular that they quickly become unavailable. This is intended to create a fear of missing out (FOMO) and encourage viewers to take immediate action. - The image of a receipt stamped with 'SOLD OUT' multiple times and price tags with crossed-out prices reinforces the message of scarcity and missed opportunity. The brand uses these visuals to emphasize the popularity and limited availability of deals on Groupon, driving home the idea that viewers need to act fast to secure the savings. - The ad ends with a call to action to 'SHOP DEALS' and the Groupon logo, inviting viewers to visit the Groupon website or app and explore the available deals. The brand seeks to convert the viewer's FOMO into immediate engagement and potential purchases, making this section of the ad from the brands POV to turn this engagement into transactions.

# Ad summary The ad depicts a hand holding a phone displaying the Groupon app to show a hotel suite for a weekend getaway to combat the disappointing feeling of a weekend being hijacked. # Brand positioning Groupon is presented as a user-friendly travel platform with a wide variety of destinations available. The brand seeks to occupy the space of a convenient and affordable platform for spontaneous getaways. By offering discounted rates and easy booking through the app, Groupon positions itself as a solution for those seeking a quick escape from the mundane. The ad aims to resonate with individuals who value adventure and are open to last-minute travel plans. Groupon leans into simplicity and accessibility, offering an emotional solution to a disappointing weekend, by offering the chance to reclaim that time with a spontaneous getaway. # Product The ad promotes Groupon's service for booking hotel stays through its app. It features a "Mountain View Suite" listing as an example, highlighting the availability of rooms starting "from $199" with "Free cancellation," suggesting ease of booking and flexibility. The product is for individuals looking for spontaneous travel opportunities, and addresses the potential barrier of commitment by offering free cancellation. The use of a mobile app interface emphasizes the platform's accessibility and convenience, while the featured suite conveys a sense of luxury and relaxation. The ad communicates that Groupon offers a way to turn an unexpected free weekend into a memorable experience. # Visual style The ad utilizes a clean, minimalist visual style with a bright green background and white icons. The production quality appears polished, with a focus on highlighting the Groupon app interface on a smartphone. The design incorporates platform-native elements, mimicking the look and feel of a typical mobile app screen. The typography is clear and legible, and the overall layout is designed for scannability in a social media feed. # Hooks Headline: Sorry, Weekend hijacked. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action See Stays # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the phrase "Sorry, Weekend hijacked." The intention here is to grab the viewer's attention by speaking directly to a common frustration, and is told from the perspective of the brand. - The hand holding the phone displays a trending "Mountain View Suite" for "from $199" with "Free cancellation". The intention is to present Groupon as a solution to the hijacked weekend. The viewer is experiencing the ad from the perspective of a potential customer. - The "See Stays" button and Groupon logo appear at the bottom of the image to prompt the viewer to explore the app and Groupon's travel options. The intention here is to drive the viewer to action, and is told from the perspective of the brand.

# Ad summary This ad for Groupon is designed to show that there are a variety of different group deals and experiences available to do together. The ad shows various groups of friends doing different activities. Then, the ad displays the Groupon app on a phone and shows examples of listings in the app. # Brand positioning Groupon positions itself as a facilitator of group activities and shared experiences. The brand aims to occupy the space of a go-to platform for discovering and purchasing deals on local events and activities. Groupon promotes a lifestyle centered around shared experiences, togetherness, and creating memories with friends and family. The brand pushes against the norm of staying home or engaging in solo entertainment, encouraging users to explore their local community and participate in various activities. The brand positioning is emotional, as it focuses on the joy and connection that come from shared experiences. # Product Groupon is an app and website that offers deals on a variety of local experiences, products, and services. It connects users with businesses in their area, providing discounts on activities such as spa days, concerts, dining, and travel. The product is designed for anyone looking to save money and discover new things to do. Explicitly stated details include that the app offers group deals and experiences. A USP is that Groupon offers a wide range of options, from wellness and spas to destinations. Groupon addresses the purchase barrier of cost by providing discounted rates. The ad promotes the idea that Groupon makes it easy to find getaways that are worth the drive. # Visual style The ad has a bright and cheerful aesthetic, with vibrant colors and natural lighting. The editing style is quick and fast-paced, with short cuts and smooth transitions. The production quality appears to be a polished commercial, with a focus on showcasing the variety of experiences and deals available through Groupon. The pacing is consistent throughout the ad, with a high BPM that keeps the viewer engaged. The audio-visual sync is well-executed, with cuts timed to the music beats and voiceover lines. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Find your deal # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with a woman holding two bottles of drinks, ready to make a toast. - 00:00–00:02 She states the name of the upcoming holiday, and then says the hook, 'do more together.' The perspective is from the viewer, as the speaker is looking directly at the camera. This invites the viewer to 'do more together,' and will be elaborated on throughout the remainder of the ad. - 00:02–00:05 The ad cuts to several shots of different groups of people doing activities. The perspective is that of a neutral observer, designed to showcase the breadth of available experiences. - 00:05–00:08 The ad then transitions to a shot of the Groupon app on a phone screen. The perspective is from the brand, showing how it's possible to find group deals in the app. - 00:08–00:11 The ad cuts back to a shot of a group of friends laughing, sitting around a fire, and looking at something on a phone. The perspective is that of an observer, emphasizing the enjoyment of the shared experience. - 00:11–00:14 The ad concludes with a screen displaying the Groupon logo and a CTA: 'Find your deal.' This offers a direct next step to the viewer.

# Ad summary This Groupon ad is for salon businesses. The ad encourages salon owners to fill their appointment books while also saying they will have zero risk when signing up with Groupon. It says that salons can pay only for booked clients and reach thousands of beauty seekers. The ad also states that the revenue generated through Groupon can add up to $100k in revenue annually. # Brand positioning Groupon is presented as a risk-free platform that can help established beauty businesses with $50k+ in annual revenue to fill their appointment books and increase revenue. The brand is positioning itself as a partner to established businesses, with the benefit of only paying for booked clients. This offers a functional appeal for salon owners. # Product The advertised product is Groupon as a service platform that salon businesses can use to fill their appointment books and increase revenue. Groupon allows salon owners to reach thousands of beauty seekers and only pay for booked clients. The ad targets established businesses with $50k+ in annual revenue. The advertisement directly addresses the problem of paying listing fees, which makes Groupon a worthwhile platform to try. # Visual style The ad has a clean and professional visual style with a focus on simplicity and clarity. The image is well-lit and composed, with a soft color palette and a clear message. The typography is clean and easy to read, with a clear hierarchy that draws the eye to the most important information. The overall effect is polished and trustworthy, designed to appeal to business owners. # Hooks Headline: Fill Your Appointments. Zero Risk with Groupon. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action List Your Salon # Point of view - [object Object] # Storyline - The ad begins with an image of a manicured hand gently resting on a soft, white fabric. This image is likely included to attract the attention of salon owners by displaying the type of work they perform. It sets a visually appealing context for the rest of the ad from the perspective of a potential customer or admirer of beauty services. - The ad copy starts by asking, "Tired of paying listing fees? Pay Only for Booked Clients." This is included to introduce a central pain point for salon owners and directly address it with Groupon's service model. The copy is likely from Groupon's perspective, highlighting how they solve the problem of upfront costs. - The ad continues with "Reach thousands of beauty seekers" to emphasize the reach and exposure that Groupon offers to salons. This is part of Groupon's pitch, explaining the audience and visibility salons can gain by partnering with Groupon from the perspective of the company. - The advertisement then provides an eligibility criterion: "Available for established businesses with $50k+ in annual revenue". This is included to signal that the platform is tailored for credible and higher-revenue salons. This is coming from Groupon, to filter out lower revenue salons. - The ad promises: "Get up to $100K in Added Revenue Annually." This final message is included to highlight the potential financial benefit that salon owners could gain by using Groupon. This statement comes from Groupon, meant to drive the reader to take action.

# Ad summary This ad promotes Groupon's big May sale. The ad features a variety of scenes that include different experiences, such as skydiving, massages, and yoga. The ad encourages viewers to discover experiences locals love at even better prices. # Brand positioning Groupon is presented as a platform for discovering various experiences, catering to a wide range of interests, including activities, tours, and amusement parks. The brand positions itself as a go-to for finding and booking local experiences at discounted prices. Groupon aligns with a fun, exploratory lifestyle and emphasizes convenience and value, offering a wide array of local experiences. The brand aims to occupy the space in the consumer's mind as the place to find deals on things to do and see in their local area, pushing against the norm of directly booking through vendors at full price. # Product Groupon is an online platform that connects users with discounted deals for local experiences, activities, and services. The product offers a variety of experiences ranging from massages and yoga to amusement parks and tours, appealing to a broad audience seeking leisure and recreational activities. It highlights exclusive offers and local favorites, implying that these deals are highly valued and vetted by the community. The ad showcases activities available at even better prices during the May sale. Groupon aims to remove the barrier of high costs for experiences by providing discounted rates, making it more accessible for users to explore and enjoy what their local area has to offer. # Visual style The ad features a polished and upbeat aesthetic with quick cuts and bright, cheerful visuals. The editing style is fast-paced, with quick cuts between different scenes. The production quality is high, with clear and vibrant images that highlight the various experiences offered by Groupon. The pacing is quick, around 200 BPM, creating a sense of excitement and urgency. The cuts and transitions are timed to the music, enhancing the overall viewing experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Find your next plan on Groupon. Discover now. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by announcing Groupon's big May sale, immediately capturing attention with the promise of deals and savings. - 00:02–00:07 The ad then transitions to a sequence of various experiences, such as massages, yoga, and amusement parks. This highlights the wide variety of activities available on Groupon, catering to diverse interests. - 00:02–00:07 The ad emphasizes that these experiences are local favorites and available at exclusive offers, reinforcing the value proposition of Groupon. - 00:07–00:12 The ad concludes with a call to action, encouraging viewers to find their next plan on Groupon and discover it now, driving immediate engagement and platform exploration.

# Ad summary This ad for Groupon targets salon owners and beauty professionals, highlighting its value as a risk-free platform to fill appointments. The ad showcases financial benefits, emphasizing that professionals only pay for booked clients and can potentially earn up to $100,000 annually. # Brand positioning Groupon is positioned as a risk-free platform designed for businesses looking to fill their appointment books. The brand aims to provide beauty professionals and salon owners with an avenue to reach thousands of beauty seekers without incurring subscription fees or listing costs. By focusing on a pay-only-for-booked-clients model, Groupon offers a functional solution that directly addresses the financial concerns of service providers. The company values accessibility and revenue generation, positioning itself as a supportive partner in growing a business. # Product Groupon is an online platform that connects customers with local businesses, offering deals and discounts on various services and products. For salon owners and beauty professionals, Groupon provides a service that allows them to fill available appointment slots and reach a broader audience of potential clients. The platform operates on a pay-only-for-booked-clients basis, eliminating the need for listing fees or subscription costs. This model reduces financial risk, allowing professionals to generate revenue without upfront investments. The ad highlights the potential to earn up to $100,000 annually, emphasizing the financial benefits of using Groupon to expand their customer base and increase revenue. # Visual style The ad has a clean and professional visual style, combining a beauty-focused image with straightforward text. The production quality is high, featuring a well-lit, studio-shot image of a manicured hand. The visual motifs include a simple, uncluttered layout with a clear separation between the visual element and the textual content. The image treatment involves soft lighting and color grading to create a serene, polished look. The typography is integrated in a way that is legible and emphasizes key value propositions. The style is designed to be easily scannable and attention-grabbing in a social media feed. # Hooks Headline: Fill Your Appointments. Zero Risk with Groupon. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action List Your Salon # Point of view - [object Object] # Storyline - The ad opens with a direct invitation to 'Fill Your Appointments' and positions Groupon as a risk-free solution. This is Groupon speaking directly to the audience of salon owners/beauty professionals, immediately establishing the core value proposition of the platform as a tool for business growth without financial risk. - The ad narrative introduces a pain point: 'Tired of paying listing fees?' and immediately provides a solution: 'Pay Only for Booked Clients.' Groupon is speaking to the audience in this section, addressing a common frustration in the industry and offering a direct, cost-effective alternative. - The narrative highlights the benefit of reaching thousands of beauty seekers with 'Zero subscription fees, ever.' Groupon is speaking to the audience, reinforcing the value proposition of broad reach coupled with the elimination of overhead costs. - The ad concludes with a financial incentive: 'Get up to $100K in Added Revenue Annually.' Groupon speaking, it emphasizes the potential financial gain and reinforces the value of using Groupon as a revenue-generating platform.

# Ad summary This image ad for Groupon uses an image of a mobile phone screen that shows discounted brunch options. The ad highlights the ease of finding brunch deals through the Groupon app, with a call to action to 'Find Tables' and the tagline 'Sorry. Brunch won.' # Brand positioning Groupon is presented as a user-friendly platform for discovering and securing deals on local experiences and services, specifically positioned as a convenient way to find and book discounted dining options. The brand is portrayed as modern and accessible, integrating seamlessly into users' digital lifestyles through its mobile app interface. Groupon is targeting consumers who value convenience and savings when planning leisure activities, particularly dining out, and want a quick, easy way to find available tables. This positions Groupon as a promoter of everyday luxury and indulgence without breaking the bank, while emphasizing simplicity and immediate gratification. # Product The advertised product is Groupon's service for finding and booking brunch deals through its mobile app. The app offers a curated selection of brunch options, which can be filtered by location. A key feature highlighted is the potential for significant savings, as demonstrated by the marked down price of an 'Indulgent Brunch' from $65 to $45. The product is for users looking for convenient and affordable brunch options, addressing the pain point of high dining costs by offering discounts and deals directly through the app. The displayed interface also addresses the need for quick and easy reservations, simplifying the process of finding and securing a table. # Visual style The ad has a clean, mobile-first design aesthetic with a focus on highlighting the Groupon app interface. The smartphone screen is the focal point, showcasing the app's functionality and available brunch deals. The background is a gradient of green, and the food imagery and the teacup graphic give the ad a fresh and inviting appearance. The layout is simple, with text and visuals arranged to guide the viewer's eye and emphasize the call to action. # Hooks Headline: Sorry. Brunch won. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action FIND TABLES # Point of view - [object Object] # Storyline - The ad opens with the line 'Sorry. Brunch won.', immediately grabbing attention with a playful tone and hinting at a common dilemma – choosing between different options. This opening is told from the brand's perspective, establishing an understanding of the viewer's desires and choices when it comes to dining out. - The ad transitions to a mobile phone screen displaying the Groupon app interface, highlighting the ease of finding brunch deals by searching for 'Brunch' within a specified 'location'. The phone is held by a hand, putting the audience in the customer's POV as they search for brunch deals. - The Groupon app showcases a deal for 'Indulgent Brunch,' originally priced at $65 and now available for $45. This price reduction is presented from the brand's perspective, emphasizing the savings that can be achieved through the app. - The ad directs viewers to 'FIND TABLES' using Groupon, reinforcing the platform's functionality and encouraging immediate action to secure a brunch reservation. This directive shifts to the brand's voice, promoting a direct call to action to engage with the app.

# Ad summary An image ad for spa and massage deals that invites customers to relax and save, using a discount code for up to 30% off. # Brand positioning This ad presents the brand as a provider of relaxing and affordable spa and massage services. The brand aims to occupy a space in the consumer's mind as a source of accessible luxury and self-care. By offering deals and a simple, repetitive message (Relax. Save. Repeat.), the brand aligns with a lifestyle that values both relaxation and financial savviness. The brand focuses on functional benefits (saving money) and emotional benefits (relaxation), catering to consumers looking for both value and well-being. # Product This ad promotes massage and spa deals, offering customers the opportunity to relax and save money. The ad is targeted towards individuals seeking relaxation and self-care. The clear USP is affordability combined with luxury, emphasizing the opportunity to "Relax. Save. Repeat." The ad addresses the purchase barrier of cost by highlighting discounts of up to 30% off and providing a specific code ("RELAX") for the promotion. The ad shows a woman enjoying a massage, suggesting that the product is an experience worth investing in. # Visual style The ad features a clean and inviting visual style, with a focus on relaxation and affordability. The production quality appears to be professionally shot, with soft lighting and a calming color palette. The image treatment includes subtle color grading to enhance the skin tones and create a sense of warmth. The ad's typography is large and bold, ensuring scannability in the feed. The ad blends platform-native elements (e.g., text overlay) with high-quality imagery, aiming to strike a balance between authenticity and polish. # Hooks Headline: Relax. Save. Repeat. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Use Code: RELAX # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the headline “UP TO 30% OFF Relax. Save. Repeat. Top massage & spa deals.” This is intended to grab the viewer's attention with a clear offer and a promise of relaxation and savings. The brand is telling this part of the story, aiming to position its service as affordable and desirable. - The ad then shows an image of a woman receiving a head massage, which visually reinforces the promise of relaxation. The viewer is experiencing the story from the perspective of someone enjoying the spa service, which aims to evoke feelings of calm and desire. The brand uses this to further illustrate what the viewer can expect from their service. - The ad closes with "Use Code: RELAX," which is intended to prompt the viewer to take action and redeem the offer. The brand is telling this part of the story, making it easy for the viewer to engage with the promotion and convert into a customer.

# Ad summary This ad promotes massage and spa deals with an offer of up to 30% off. The ad features a woman receiving a massage and a person using a shampoo brush on another woman. # Brand positioning This ad promotes massage and spa deals. The brand positions itself in the self-care, relaxation, and pampering space, suggesting that consumers deserve to indulge in these experiences. The brand appeals to those looking for top-quality massage and spa services at discounted prices, encouraging them to prioritize their well-being and take advantage of the available offers. # Product This ad showcases massage and spa deals, promoting relaxation and self-care. It features scenes of people receiving massages and hair treatments, emphasizing the luxurious and therapeutic aspects of these services. The ad is for individuals seeking to unwind and rejuvenate themselves through professional spa experiences. The visuals include scenes of women receiving various spa treatments, such as massages and hair washing, promoting relaxation and self-care. The ad aims to overcome the barrier of cost by highlighting discounts of up to 30% off, making these services more accessible and enticing for potential customers. # Visual style The ad features a clean, polished aesthetic with a focus on relaxation and self-care. The use of soft lighting, pastel colors, and close-up shots of spa treatments contributes to a calming and inviting atmosphere. The collage-style arrangement of images and text elements is modern and visually appealing, designed to quickly convey the key message and offer. # Hooks Headline: Relax. Save. Repeat. # Benefits - [object Object] - [object Object] # Call to action Use Code: RELAX # Point of view - [object Object] # Storyline - The ad opens with an image of a woman receiving a facial massage, visually communicating the concept of relaxation and pampering. The perspective is that of the brand, setting the tone for the deals being offered. - The ad highlights the offer of "UP TO 30% OFF," immediately capturing attention and creating a sense of urgency. The perspective is that of the brand, drawing attention to the offer. - The ad emphasizes the theme "Relax. Save. Repeat.," reinforcing the idea of continuous self-care and cost savings. The perspective is from the brand, encouraging regular spa visits. - The ad mentions "Top massage & spa deals," positioning the brand as a provider of high-quality services at competitive prices. The perspective is that of the brand, conveying value and quality. - The ad prompts viewers to "Use Code: RELAX," providing a clear call to action and an incentive to take advantage of the deals. The perspective is that of the brand, guiding viewers to use the discount code. - The ad shows a collage of spa scenes including a woman receiving a back massage and a shampoo, suggesting the variety of services available. The perspective is that of the brand, showcasing the options.

# Ad summary This ad promotes Groupon discounts, particularly highlighting up to 80% off local favorites. It features a prominent Groupon logo, the discount offer, and a call to action to use the code MAYSALE. A map pin with a heart inside represents local deals. # Brand positioning Groupon is presented as a platform that connects customers with local experiences, services, and products at discounted prices. The brand positions itself as a go-to source for deals and offers, emphasizing value and savings. The brand aims to occupy a space in the consumer's mind as a facilitator of affordable leisure and everyday needs, appealing to budget-conscious customers who seek convenience and variety in their local area. The ad's focus on a high percentage discount and a specific promo code reinforces the brand's commitment to delivering tangible savings and fostering a sense of urgency and value. # Product The advertised product is access to local deals and discounts available through Groupon, offering up to 80% off. It targets individuals looking for savings on experiences, services, and products in their local area. The key selling points are the significant discounts available, highlighted by the explicit mention of "Up to 80% Off," and the ease of access through the use of a specific promo code: "Use Code: MAYSALE". The ad emphasizes "Local Favorites," suggesting a curated selection of top-rated spots near the user. This Groupon promotion aims to address the purchase barrier of cost by offering substantial savings, making local experiences more accessible and appealing. # Visual style The ad has a clean, modern aesthetic with a focus on bright colors and clear typography. The design features a gradient background and three-dimensional elements to add depth and visual interest. The layout is simple and uncluttered, prioritizing scannability and direct communication of the offer. The overall production quality appears to be highly polished and studio-shot. # Hooks Headline: Up to 80% Off Local Favorites # Benefits - [object Object] # Features - [object Object] # Call to action Use Code: MAYSALE # Point of view - [object Object] # Storyline - The Groupon logo appears at the top, followed by the offer of "Up to 80% Off", immediately grabbing attention with the potential savings being offered. This is told from the brand's perspective to introduce its value proposition. - The ad then specifies "Local Favorites", clarifying that the offer applies to local experiences and services, followed by, "Top-rated spots near you for less!", emphasizing the selection and convenience of the deals. This is told from the brand's perspective, promoting the quality and accessibility of the offers. - A call to action, "Use Code: MAYSALE", is included in an orange button, prompting immediate action. This is told from the brand's perspective to encourage conversion and drive sales. - A 3D green map pin with a white heart inside is displayed on top of a map. This visually represents local deals and highlights the idea of finding favorite spots nearby. This is told from the brand's perspective, creating a visual cue to connect the offer with the idea of local exploration and discovery.

# Ad summary This Groupon ad promotes local favorites with an 80% discount and invites users to discover these deals using the code MAYSALE. # Brand positioning Groupon is presented as a facilitator of local experiences and deals. The brand aims to be seen as a go-to platform for discovering and enjoying top-rated spots at discounted prices. Groupon's positioning is both functional and emotional, offering savings (functional) while encouraging exploration and enjoyment of local favorites (emotional). The ad's focus on local spots suggests a value alignment with supporting local businesses and community engagement. # Product The ad promotes Groupon's service for discovering local favorites at a discounted price. The core offering is access to top-rated spots near the user with discounts of up to 80%. The ad is targeting users looking for local experiences and savings. A clear call to action is provided, prompting users to use the code MAYSALE to redeem the offer. The ad addresses a potential purchase barrier by highlighting significant cost savings, making local experiences more accessible and affordable. # Visual style The ad features a clean and inviting visual style with a focus on bright colors and positive imagery. The production quality appears to be professionally designed, incorporating a mix of lifestyle photography and graphic elements. The use of soft lighting and a blurred background create a sense of warmth and approachability. The typography is clear and legible, with a balanced hierarchy of text sizes and weights. The overall aesthetic is designed to be eye-catching and easily scannable in a social media feed, using recognizable design elements to convey value and prompt engagement. # Hooks Headline: Up to 80% Local Off Favorites # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Discover Now → # Point of view - [object Object] - [object Object] # Storyline - The ad begins by highlighting Groupon and the headline, 'Up to 80% Off Local Favorites,' to immediately grab attention and convey the key benefit of significant savings on local experiences. This is from the brand's perspective, introducing its offering and value proposition to the audience. - The text, 'Top-rated spots near you for less!' reinforces the core message by emphasizing the quality and accessibility of the deals. The brand is communicating the value of its service and the potential for users to enjoy local favorites without breaking the bank. - A woman is seen making a heart with her hands around her face, signaling the love and enjoyment associated with local experiences. This is from the customer's perspective, portraying the emotional connection and positive feelings associated with discovering and enjoying local favorites through Groupon. - The ad ends with a map graphic and location pin, prompting users to 'Discover Now' using a distinct call to action. This is from the brand's perspective, directing users to explore the available deals and take advantage of the offered savings.

# Ad summary This image ad promotes massage and spa deals, inviting customers to relax and save with a provided discount code. # Brand positioning This ad presents a brand offering massage and spa deals. The brand appears to focus on relaxation and value, inviting customers to 'Relax. Save. Repeat.' The brand's promotional approach positions itself as accessible and budget-friendly while aligning with a lifestyle that values self-care and relaxation. # Product The promoted product consists of deals and discounts on massage and spa services. Customers are encouraged to save money on self-care services through a provided discount code. This offer aims to reduce cost-related barriers, making relaxation and spa treatments more accessible. The focus is on value for money and repeated relaxation experiences. # Visual style The ad has a clean, spa-like aesthetic. The image is professionally shot with soft lighting and focuses on a relaxing scene. The color palette is muted with gentle earth tones complemented by the pink promotional text, creating a soothing and inviting atmosphere. The typography is modern and legible, ensuring the ad is easy to scan. # Hooks Headline: Relax. Save. Repeat. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing "UP TO 30% OFF," designed to immediately grab attention by highlighting a discount. The brand is telling the story, aiming to draw in potential customers with a significant savings offer. - The ad continues with the message "Relax. Save. Repeat." This encourages customers to enjoy the benefits of massage and spa services while also saving money. The brand continues to speak, promoting its vision of affordable relaxation. - Finally, the ad features "Top massage & spa deals" and invites customers to "Use Code: RELAX." The brand is driving viewers to take immediate action by using the provided code to enjoy the deals and complete their purchase.

# Ad summary This Groupon ad features a green map pointer cartoon character advertising local favorites at better prices. # Brand positioning Groupon is presented as a service that connects customers with local businesses at discounted rates. The ad emphasizes the brand's focus on providing access to top-rated spots in your area, implying that it curates a selection of high-quality local experiences. By highlighting "Better Prices," the brand positions itself as a cost-effective solution for exploring and enjoying local favorites. This suggests Groupon aims to occupy a space in the consumer's mind as a go-to platform for discovering and saving money on local activities and services. # Product The ad promotes Groupon's service for discovering and purchasing deals for local businesses and experiences. It emphasizes access to "Top-rated spots near you for less!", highlighting the service's value proposition of providing curated, high-quality options at discounted prices. The primary function is to connect users with local favorites. The ad addresses the potential purchase barrier of cost by explicitly stating "Better Prices." # Visual style The ad has a clean and simple design with a cartoon mascot, using a limited color palette and straightforward typography, giving it a friendly and approachable feel. The bright green color scheme and cartoon character contribute to a playful tone. # Hooks Headline: Local Favorites. Better Prices. # Benefits - [object Object] # Features - [object Object] # Call to action Discover Now # Point of view - [object Object] # Storyline - The ad begins with a declaration that Groupon offers local favorites at better prices. This sets the stage by immediately highlighting the core value proposition to the user. - It then specifies that Groupon provides top-rated spots near the user for less. This builds on the initial claim by adding specificity and addressing the potential barrier of cost. - Finally, the ad includes a call to action to "Discover Now", prompting the user to explore the offerings. This creates a sense of discovery and encourages immediate engagement.

# Ad summary This image ad promotes Groupon's local favorites at better prices, targeting customers looking for top-rated spots near them for less. # Brand positioning Groupon is presented as a facilitator of local experiences at discounted prices. The brand positions itself as a go-to platform for discovering and enjoying top-rated local favorites. The brand aims to occupy the space of value and accessibility, making local experiences more attainable for consumers. It emphasizes convenience and savings, appealing to those seeking both quality and affordability in their leisure and entertainment choices. It seemingly ignores conventional luxury branding, focusing on everyday enjoyment. # Product The ad promotes Groupon's service of offering discounts on local experiences and products. This includes a variety of local offerings such as spa treatments, dining, entertainment, and activities like go-karting. The service is presented as a way to access top-rated spots near the user for less money, appealing to those seeking affordable leisure activities. The service is accessed through Groupon's mobile app, as seen on the smartphone at the bottom of the image. The app is shown as a gateway to exploring and purchasing deals on these local favorites. The focus is on providing a cost-effective way to enjoy various local experiences. # Visual style The ad features a blend of studio-shot product placements with a soft, slightly blurred background. The overall aesthetic is clean and inviting, using natural light and a warm color palette to evoke a sense of comfort and discovery. The layout is balanced, with text and visuals harmonizing to guide the viewer's eye. The design incorporates visual effects like soft glows and image overlays to create a sense of magic and excitement around the featured deals. # Hooks Headline: Local Favorites. Better Prices. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Discover Now → # Point of view - [object Object] # Storyline - The ad opens by highlighting Groupon's core proposition: "Local Favorites. Better Prices." This immediately establishes the brand's focus on local experiences and affordability, told from the brand's perspective to attract customers looking for value. - The ad then elaborates on this promise with the line "Top-rated spots near you for less!" This line assures the customer that they're not just getting discounts, but access to quality experiences, communicated by the brand to build trust and interest. - Visuals of various appealing local experiences are showcased, like spa treatments, dining, and entertainment. These visuals aim to give the customer an idea of the kind of deals they can find on Groupon, experienced from the customer's point of view as a way to evoke desire. - The ad concludes with a visible smartphone that displays the Groupon app with the copy "EXPLORE LOCAL FAVORITES" and a "Discover Now" CTA button. This urges the viewer to take immediate action and start browsing for local deals, told from the brand's perspective to drive immediate engagement.

# Ad summary This ad aims to re-engage users with the Groupon app by playfully acknowledging its return to their attention via a mock phone notification. # Brand positioning Groupon is presented as a service that offers a variety of deals and discounts, designed to bring value and savings to its users. The brand acknowledges a potential absence from the user's attention, framing its return with a playful 'sorry, Groupon is back' message, suggesting a self-aware and humorous brand personality. By emphasizing 'today's drops,' Groupon positions itself as a source of fresh, daily opportunities, encouraging frequent app visits and engagement. # Product The product being advertised is the Groupon mobile app, which offers daily deals and discounts on a variety of services and products. The ad showcases a mock notification from the app, indicating a personalized welcome back message and an invitation to check 'today's drops.' The ad aims to re-engage users by highlighting the availability of new deals, emphasizing the app's continued relevance and potential for savings. # Visual style The ad has a clean, mobile-first aesthetic, mimicking the appearance of a native phone notification. The image is brightly lit and features a blurred background, focusing attention on the phone screen and the notification. The typography is simple and legible, with a clear call to action button at the bottom. The overall style is casual and approachable. # Hooks Headline: Sorry, Groupon is back. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action OPEN THE APP # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a simulated smartphone notification from Groupon, welcoming the user back and inviting them to check today's deals. This opening intends to grab the user's attention by mimicking a familiar interface. The story is told from the brand's perspective as the notification acts as an introduction for users who have been inactive. - The narrative then moves to a humorous and self-aware statement: 'Sorry, Groupon is back.' This line serves to acknowledge the potential annoyance or indifference some users may feel towards the app's return, while simultaneously highlighting its renewed presence. It is communicated from the brand's perspective, framing the app's resurgence in a tongue-in-cheek manner. - Finally, the ad concludes with a clear call to action: 'Open the app,' reinforcing the primary objective of re-engaging users and driving app usage. This is communicated from the brand's perspective.

# Ad summary This Groupon ad uses a diorama of miniature businesses on a phone screen to convey the concept of discovering local spots. The visual is paired with text promoting Groupon as a way to find and experience places that are popular with locals. # Brand positioning Groupon is presented as a discovery platform that makes it easy for users to find local businesses. The brand positions itself as a source of recommendations for dining, spas, and activities that are known and loved by the community. Groupon aims to occupy a space in the consumer's mind as a curator of experiences, aligning with the values of convenience and local community support. It pushes against the norm of relying solely on generic search engines or chain businesses, instead, promoting unique local businesses. # Product The product is Groupon's service, which is framed as a platform for discovering and experiencing local businesses and activities. The ad appeals to users seeking dining, spa treatments, and local activities. It showcases the variety of options available through Groupon. The ad implies that Groupon helps overcome the barrier of finding quality local experiences by highlighting options that are 'local best' and 'top rated'. It presents the platform as a tool to easily find highly-regarded spots. # Visual style The ad uses a diorama style with miniature buildings and figures placed on a smartphone screen, creating a playful and visually interesting effect. The image is well-lit and professionally shot, giving it a polished look. The overall aesthetic combines realism (the smartphone and wooden table) with fantasy (the miniature world), making it eye-catching. The typography is clean and legible, and the color scheme is primarily green and brown, aligning with Groupon’s branding. # Hooks Headline: Discover the places locals love. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Discover Now → # Point of view - [object Object] # Storyline - The ad opens with a visual of a smartphone displaying a miniature diorama featuring tiny versions of a dining establishment, a spa, and a bowling alley. The intention is to capture attention with a creative and visually appealing setup. The perspective is from the brand, showcasing the diverse range of local experiences available on the Groupon platform. - The screen reads 'Dining Favorite,' 'Spa Deals - Top Rated,' and 'Activities - Local Best,' highlighting the variety of options available and their high quality or popularity. The brand is communicating the breadth of choices and quality of experiences users can find through Groupon. - Text below the phone reads "Discover the places locals love," which ties the visuals to the core message of the ad. The perspective shifts to Groupon's, directly inviting potential customers to use the platform to find popular local spots. - Finally, a call to action button at the bottom encourages users to "Discover Now," driving immediate engagement. The perspective is from the brand, prompting the viewer to take action and explore Groupon's offerings.

# Ad summary This in-feed image ad for Groupon entices users to "Turn Life ON" with a discount of up to 27% off using the code LIFEON. # Brand positioning Groupon is positioned as a lifestyle enabler, empowering users to discover and experience new activities and services in their local area. The brand leverages its deals and discounts to position itself as a driver of enriching life experiences, encouraging consumers to actively participate in local culture and leisure. Groupon sets itself apart from traditional retailers by offering experiences rather than just products, aligning with a value system that prioritizes exploration, engagement, and vibrant living, all while being budget-conscious. # Product The ad promotes Groupon's service, offering deals and discounts on various local activities, services, and experiences. The offer is framed as a way to enhance one's lifestyle, encouraging users to explore and engage with their local community. The ad includes a discount of "Up to 27% Off" with the code LIFEON, creating a sense of urgency and incentivizing immediate action. This discount aims to address the purchase barrier of cost, making local experiences more accessible and appealing to a broader audience. # Visual style The ad employs a straightforward and promotional visual style, aiming for clear communication of the offer. The cityscape backdrop provides a context for the brand's services but does not distract from the primary message. The use of overlaid text is clean and legible, making the offer highly scannable and direct. The aesthetic is uncluttered, prioritizing clarity and quick comprehension to capture attention in a fast-moving feed. # Hooks Headline: Up to 27% Off # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the text “Turn Life ON with GROUPON”, which serves as an invitation to the viewer to actively engage with local experiences using Groupon's platform. This is the brand speaking, attempting to frame Groupon as an activator of life and local exploration. - The ad highlights a promotion of “Up to 27% Off” with code LIFEON, which aims to encourage immediate purchases by offering an incentive. The offer is presented from the brand’s perspective to convert interest into action.

# Ad summary This ad promotes Groupon as the way to discover local experiences at unbeatable values. The ad uses a fast-paced video to showcase different local experiences such as bowling, going to the spa, or going out to dinner. # Brand positioning Groupon aims to occupy a space in the consumer's mind as a convenient platform to discover and access local experiences and services, positioning itself as a lifestyle enabler that caters to diverse interests and preferences. The brand promotes a lifestyle of exploration, enjoyment, and savings, offering unbeatable value. Groupon challenges traditional norms of paying full price for experiences and encourages consumers to seize opportunities and enjoy life to the fullest. The brand's positioning is both functional, providing access to discounted deals, and emotional, enhancing the customer’s experiences. # Product Groupon is a platform that connects consumers with local businesses, offering deals and discounts on a variety of experiences, services, and products. These include activities such as bowling and dining, as well as services like spa treatments. The platform works by partnering with local businesses to offer limited-time deals, which customers can purchase through the Groupon app or website. The product is for anyone looking to explore their local area and save money while doing so. The USPs of Groupon are its unbeatable values, wide range of local experiences, and the convenience of accessing these deals through a mobile app. The ad specifically mentions “unbeatable value”, addressing the purchase barrier of high costs associated with leisure activities. The ad encourages viewers to try Groupon as a means to turn life on and discover new experiences. # Visual style The ad has a polished commercial aesthetic, using quick cuts and smooth transitions to maintain a fast pace. The production quality is high, with clear visuals and professional editing, which aligns with the tone and audience. The ad utilizes a montage format, showcasing a variety of experiences and activities, which creates a sense of dynamism and excitement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the Groupon logo, then swiftly transitions to a montage of diverse local activities, starting with bowling. - 00:01–00:03 00:01–00:03: A woman receives a facial at a spa as a relaxing activity. A couple enjoys a dinner date at a nice restaurant. - 00:03–00:06 00:03–00:06: An off-screen voice promotes Groupon, stating that Groupon helps you discover the best local experiences at unbeatable value. This part of the story is told from the brand's perspective, aiming to establish Groupon as a go-to platform for accessing a wide range of activities at discounted prices. - 00:06–00:07 00:06–00:07: The ad concludes with the slogan “Turn life ON with Groupon,” reinforcing the idea that Groupon is a tool to enhance one's lifestyle by providing access to enjoyable experiences. The brand encourages viewers to download the app using the code “LIFEON”. This moment serves as the resolution, tying the value and brand message together.