How MrBeast Advertises on Meta

# Ad summary This ad shows the Mr. Beast crew in the midst of a new competition between Isha (the world's fastest female sprinter) going head to head with DJ Khaled on a jet ski, and a man in a gravity suit. The ad then shows the man in the gravity suit winning the competition. # Brand positioning This ad does not feature a brand. The ad appears to be for entertainment purposes only. # Product There are no featured products in this ad. # Visual style The visual style of the ad is clear and fun. Most of the video has quick cuts and the visuals sync with audio. This video is a polished commercial. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video starts with the strongman pulling a plane to show viewers that strength will be tested in competitions. - 00:02–00:05 After the strongman pulls the plane across the finish line, the video continues by stating that the world's fastest female sprinter (Melissa Jefferson-Wooden) is going head to head with 100 men. - 00:05–00:18 Mr. Beast is shown encouraging a group of one hundred men, then offering to give 100 grand to the men if one of them wins the race. - 00:18–00:20 Melissa is then shown at the starting line ready to race the 100 men. - 00:20–00:22 As the men start the race, Mr. Beast commentates that the race is actually really close. - 00:22–00:23 The woman comes out on top and is the first to cross the finish line in the race. - 00:23–00:31 Next, Mr. Beast starts talking about another head-to-head competition between DJ Khaled on a jet ski and a man in a gravity suit. - 00:31–00:34 DJ Khaled starts in the lead, but the man in the gravity suit quickly catches up. - 00:34–00:37 The gravity suit guy is able to catch up to DJ Khaled and finish the race first.

# Ad summary This ad is for a reality competition style series where the contestants compete for a $250,000 prize. The ad shows a tense scene where two contestants are on the verge of ruining a potential victory due to a love triangle gone awry. In this scene, the two girls call out the man in question for destroying the entire situation, which leads to him arguing back. # Brand positioning This ad does not present any brands, it seems to be for an exclusive streaming service. There are no values, tone, or lifestyle cues implied other than promoting that you could win up to $250,000. # Product This ad doesn't explicitly promote any tangible products or services. It advertises a competition style reality TV show where the contestants are placed into a wilderness environment and must pair up to survive and win the favor of a select few, all the while forming strategic alliances and relationships to ultimately win a grand prize of $250,000. # Visual style The ad has a high production quality, with lots of quick cuts to draw attention to different points of the argument and the story that they tell. The pacing shifts across the ad to give the viewers time to grasp what is happening. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 The narrator introduces a new scene with Allysa as she faces challenges on day 10 of the competition - 00:07–00:10 Alyssa expresses that the competition is harder than she anticipated and that she will be leaving the show. - 00:10–00:31 The narrator talks to a separate contestant named Grant, who is told he has to make a difficult decision and choose one of the remaining girls to join him in a luxury cabin with massages and a hot tub. - 00:35–00:44 They cut back to show Alyssas departure from the camp while explaining it's now day 10. - 00:44–00:55 The contestants enter the camp by the bonfire where they are greeted by the host, who tells them he has an announcement and that they lost one girl so now there are only three. - 00:55–01:26 Grant is told that he has to choose only one of the three contestants to come with him to a luxury cabin and so Ashley goes. - 01:36–01:51 They arrive at the luxury cabin and spend time there together. - 01:51–02:13 The narrator explains that a song caused issues between Grant and Ashley and they show him in a flashback playing the song for a different woman. Then they show Ashley looking upset. - 02:13–03:37 At camp, the narrator explains the fallout between Grant and Ashley, with the end result of both Juliana and Abby deciding to be mean to Grant to cause drama. This results in Grant arguing with Juliana about it.

# Ad summary MrBeast surprises a college class with the chance to win money. If a student correctly flips a giant coin onto the dollar sign side, they win $30,000. Otherwise, the class splits $30,000, roughly $700 per student. # Brand positioning The ad does not explicitly mention the brand name, but it is MrBeast who presents himself as a celebrity who gives large amounts of money to people. The MrBeast brand aims to occupy the space of extreme philanthropy and generosity. The values and tone align with excitement, surprise, and making dreams come true. He does not follow the norms of typical advertising; instead, his approach is to be over the top and incredibly generous with the prize money given away. # Product The product advertised is the experience of seeing MrBeast in real life and the opportunity to win a share of $30,000. MrBeast arrives in a college classroom and offers students the chance to win by flipping a giant coin. If the coin lands on the dollar sign side, one selected student wins $30,000. If it lands on the tiger side, the selected student gets nothing, but MrBeast splits the $30,000 between all the students in the class, which is roughly $700 per student. This ad encourages the viewer to imagine having a chance to win money from MrBeast and the excitement around potentially receiving a lump sum of cash. # Visual style The ad has a polished feel due to the lighting, editing, and transitions. The editing includes quick cuts and smooth transitions. The pacing is upbeat and the cuts are timed to the music. The ad uses a hybrid style, mixing polished commercial elements with a UGC feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 MrBeast walks down a hallway and introduces that he is about to surprise a college classroom. This sets up the expectation that something exciting is about to happen, from MrBeast's perspective as the influencer planning the surprise. - 00:02–00:04 00:02–00:04 MrBeast enters the classroom and the students react with excitement. This conveys the shock and excitement of being surprised by a celebrity in a normal setting. The perspective is from the students as they realize who has entered the room. - 00:04–00:06 00:04–00:06 MrBeast walks to the front of the class and asks if anyone subscribes to MrBeast, eliciting mixed reactions. This question draws attention to the brand and establishes a connection with the audience in the room, from the perspective of MrBeast engaging with his audience in a unique setting. - 00:06–00:17 00:06–00:17 MrBeast calls a student down to flip a giant coin to win $30,000. If the coin lands on the money side, the student wins $30,000, but if it lands on the tiger side, the student gets nothing, and MrBeast splits the money with the class. This builds suspense and outlines the terms of the game, from MrBeast's perspective offering the money prize. - 00:17–00:21 00:17–00:21 It is explained the everyone in the classroom will get $700 dollars a piece. The audience is then shown the students in the class cheering and clapping. This builds further excitement. The perspective shifts from MrBeast to the reaction of the students. - 00:21–00:23 00:21–00:23 Two men walk in holding briefcases that have $10,000 written on the side. This shows the money available. The perspective shifts again to show the students reacting with cheers, from the perspective of MrBeast bringing the money to the class. - 00:23–00:27 00:23–00:27 MrBeast tells the student that they have to flip it really high. This builds anticipation and confirms the activity to be done. The perspective comes from MrBeast egging the student on. - 00:27–00:31 00:27–00:31 The student flips the coin into the air and it rotates, from the audience perspective anticipating the outcome. - 00:31–00:37 00:31–00:37 The coin lands on the floor with the money side up and the students cheer and shout. The perspective shifts to show the results of the game. - 00:37–00:46 00:37–00:46 MrBeast confirms that the student won $30,000. This reiterates the stakes of the game and reinforces the generous brand, from MrBeast's perspective confirming the results of the game.

# Ad summary In this ad, a man and woman are playing a game in which they toss pink and blue balls into a carton to fill the holes. The winner of this game gets to choose the honeymoon destination. # Brand positioning The brand is presented through the ad as being fun and entertaining through playing competitive games. By showing a couple participating in a game, it shows a lifestyle that the brand is aligned with and promotes to its audience. # Product The product is not mentioned in this ad, though the brand is positioned through the content. # Visual style The visual style is a standard recording from a standard camera in a home. The editing style is static and clean. The production quality is polished, which contributes to the ad's approachable and friendly tone. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:57 A man and woman toss either blue or pink ball into the egg carton. The man is tossing the blue balls and the woman is tossing the pink balls. They are playfully trash talking each other and competing.

# Ad summary Mr. Beast stops people on a college campus and offers to double their bank account if they follow him on Instagram. # Brand positioning The Mr. Beast brand is presented as an icon of generosity and financial opportunity, someone who gives away large sums of money to random people. The brand cultivates a sense of excitement and surprise, challenging the norm of transactional relationships between brands and consumers. Mr. Beast positions himself as a benevolent figure, seemingly disrupting the conventional marketing landscape by offering direct financial rewards for social media engagement, which implies a brand that values community interaction and social following. # Product The advertised product is Mr. Beast's Instagram account which, when followed, supposedly leads to financial rewards. The offer is framed around a challenge, where the presenter encounters individuals on a college campus and promises to double their bank account balance if they follow him on Instagram. The product functions as a gateway to a larger-than-life opportunity, characterized by the possibility of significant monetary gain. A specific instance is shown where a person with $15.07 in their bank account has it increased to $10,015.07 as a direct result of following Mr. Beast on Instagram, which is meant to break any purchase barriers and encourage immediate action. # Visual style The ad has a high-energy and spontaneous aesthetic, similar to a live vlog. It features quick cuts and uses graphics to emphasize money in the frame. The production quality is good, giving it a semi-polished commercial feel that blends seamlessly with user-generated content. The visual motif includes emphasizing amounts of money with bright, eye-catching graphics to drive home the promise. The pacing is fast, with many cuts per minute, which creates an urgency and excitement to match the music and voiceover. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 Mr. Beast approaches people at a college campus asking them if he can ask them a question. - 00:01–00:03 00:01–00:03 Mr. Beast explains that if they follow him, he will double their bank account. - 00:03–00:05 00:03-00:05 A girl says that she follows him already. Mr. Beast is shocked that she follows him. - 00:05–00:07 00:05–00:07 Mr. Beast asks the girl to open up her bank account. - 00:07–00:09 00:07–00:09 Mr. Beast asks how bad is he about to be screwed over, implying that he is expecting her bank account to be low. - 00:09–00:10 00:09–00:10 The girl laughs and says that she has no money. - 00:10–00:14 00:10–00:14 Mr. Beast reveals that the girl only has $15.07 in her bank account. - 00:14–00:16 00:14–00:16 Mr. Beast asks what if he made it say $10,015.07. - 00:17–00:19 00:17–00:19 Mr. Beast reveals a suitcase with $10,015.07 in it. - 00:19–00:25 00:19–00:25 The girl is in shock. She's shaking and says that she follows Mr. Beast on Instagram.

# Ad summary This ad features a video from Mr. Beast, which shows two people attempting to pop a cluster of balloons to get the money that is strapped to them. After failing to pop the balloons, a person is seen popping the balloons with a laser gun. # Brand positioning The ad features MrBeast who has a large following on social media. MrBeast's brand is about over-the-top stunts and giving away money, which are both seen in the ad. The brand aligns with fun, humor, and is very over the top. The brand positioning is functional by using performance and simplicity. # Product The product featured is a laser gun. The laser gun works by shooting laser beams at the balloons. The laser gun is being used to shoot down and pop the balloons to get the money tied to them. # Visual style The ad's overall aesthetic is polished. The editing style uses quick cuts. The production quality is like a polished commercial. The ad has consistent pacing throughout the video. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 Two people are trying to shoot down a cluster of balloons in an open field. - 00:02–00:05 The person with the water gun is attempting to shoot down the balloons while another person watches. - 00:05–00:18 The balloons are floating away. - 00:18–00:19 Someone off-screen exclaims, "Bro". - 00:19–00:22 One of the people with the water gun says, "Bro, I'm sorry. Your money is gone".

# Ad summary This ad features a couple in their home attempting to place each other on the couch. They struggle, but are visibly having fun, and the ad ends with them showing that they can now move the couch easily because it has furniture sliders on it. # Brand positioning This ad presents a functional solution to a problem that many people experience. The brand positions itself as a provider of tools that make it easy to rearrange furniture without damaging your floor, or hurting yourself. The brand is presented in a light, fun, and approachable way. The ad promotes a carefree lifestyle where you can change your home and furniture on a whim. # Product This ad shows furniture sliders that make it easy to move heavy furniture. The sliders attach to the bottom of furniture and allow it to glide across the floor easily. The advertised product is for anyone who has ever struggled to move heavy furniture, or who wants to be able to rearrange their home more easily. The ad shows that these sliders are easy to install and use, and that they can save you time and effort. The ad attempts to address the frustration associated with moving heavy furniture. # Visual style The ad has a UGC feel. It is shot in a home, and the camera is stationary. The editing style uses simple cuts between shots, and it is fast-paced. The production quality is basic, and supports the light and humorous tone. The pacing has consistent cuts that are timed to the music. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:12 A couple is in their living room trying to put each other on a couch, but they are struggling. - 00:00–00:12 The message is that moving heavy furniture is difficult and frustrating. The audience is experiencing it from the perspective of the couple. The tone is light and humorous, and conveys that they are having fun. - 00:13–00:18 The ad then shows a title card, and then a close up of furniture sliders on the bottom of the couch. The person easily pushes the couch across the floor, and the message is that the product is a solution to the problem of moving heavy furniture. - 00:13–00:18 This conveys a sense of ease, simplicity, and relief.

# Ad summary The ad shows a series of people who are blindfolded. They reach into a box and attempt to guess the animal inside. The animals include a monkey, capybara, kangaroo, alligator, emu, and bear. # Brand positioning This ad does not explicitly showcase a single brand or product. Instead, it presents a series of interactive guessing games where people identify animals, seemingly to attract a broad audience interested in general entertainment or a visually engaging format. The absence of branding places emphasis on entertainment and surprising reactions, potentially aligning with a younger demographic who appreciate dynamic and comedic video content. # Product There is no specific product featured in this ad. Instead, the focus is on the different animals that people attempt to identify by touching them with a blindfold on. The animals include a monkey, capybara, kangaroo, alligator, emu, and bear. The ad aims to show people's reactions to encountering these different animals by touch alone, creating a sense of surprise and intrigue. # Visual style The ad features a bright, clean aesthetic with well-lit, static shots that prioritize clear visibility of the animals and people involved in the guessing game. The editing style employs quick cuts to maintain a fast pace, which keeps the viewer engaged and mirrors the rapid-fire nature of the guessing game. The production quality feels like a hybrid between UGC and a polished commercial, blending a sense of authenticity with a professional presentation. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The video shows a man with a blindfold on being led to a large bear. - 00:01–00:01 The man states that he is terrified. - 00:01–00:06 A man with a mustache holds his hand in a box that has a monkey inside. - 00:06–00:09 The man is startled by the monkey, but confirms that it is a monkey. - 00:09–00:14 A man reaches into a box with a capybara. He states that he thinks that it will be something dangerous. - 00:14–00:18 The man guesses that it is a rabbit before someone tells him it is a capybara. - 00:18–00:19 A man places letters in front of the capybara. - 00:19–00:24 A woman reaches into the box and touches a kangaroo. She states that the kangaroo gave her a lick. - 00:25–00:36 A man with a beard reaches into a box with an alligator in it. - 00:36–00:36 The man touches the alligator and guesses that it is an alligator. - 00:36–00:38 He recoils at being asked to put his hand in the box with the alligator. - 00:38–00:45 A man reaches into a box with an emu in it. He guesses that it is an ostrich before being told that it is an emu. - 00:45–00:52 The video returns to the bear, which the man identifies.

# Ad summary This ad features Mr. Beast with a young boy and an adult wearing the 'Age' brand apparel. The pair participate in a basketball shooting contest, and then are given a chance to win a lot of money. They are asked to select a briefcase with a hidden amount of prize money. They end up picking a briefcase that has no prize money in it and then the seven-year-old is given $10,000. # Brand positioning The "Age" brand is positioned as being the top performance apparel, pushing the boundaries of athletics. The ad shows athletes in athletic challenges and makes the association between "Age" apparel and competition. This brand wants to be seen as a luxury high performance brand, willing to invest in the top talent in the world. # Product The ad features "Age" apparel. This is an athletic suit that comes in red and white. It features the word "Age" on the left breast, and also the number '7' or '28'. The ad shows people wearing the suit in a variety of athletic competitions. These are high-performance suits that allow the athlete to be at the top of their game. # Visual style The visual style is clean and modern. The video uses quick cuts. The basketball arena is well lit. Most of the people in the arena are wearing the same light blue colors. The background and the foreground are extremely detailed. This gives the video a UGC feel but the video has high end production. The video is fast-paced, approximately 30 BPM. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:06 A young boy throws a basketball and makes it. - 00:06–00:10 The crowd cheers. - 00:11–00:14 Mr. Beast states that Age still has to shoot. - 00:14–00:22 Age shoots the ball and makes it. - 00:24–00:27 Mr. Beast tells the young boy that he has to shoot again because Age made the shot. - 00:27–00:29 The young boy states he is winning this money. - 00:33–00:36 The young boy shoots the ball. - 00:36–00:38 Age shoots the ball. - 00:39–00:41 Mr. Beast asks what number they are thinking. - 00:41–00:45 Mr. Beast shows the briefcase they selected and it has an 'X' inside. - 00:46–00:52 Age shoots the ball. - 01:01–01:04 Mr. Beast tells them to pick a briefcase. - 01:04–01:06 The young boy states that he doesn't think they got the briefcase. - 01:06–01:12 They open up briefcase number 7 and it contains an 'X'. - 01:14–01:16 Mr. Beast says they'll do another round and the seven-year-old will go first. - 01:16–01:17 The young boy shoots the ball. - 01:17–01:19 The young boy states that he didn't make it. - 01:21–01:23 Age shoots the ball. - 01:25–01:27 Mr. Beast asks what number they are feeling. - 01:27–01:30 They select a briefcase and it contains an 'X'. - 01:30–01:31 Mr. Beast states that they did not get it. - 01:38–01:40 The young boy shoots the ball again. - 01:41–01:42 Age makes the statement, 'let's see if he makes it!' - 01:42–01:52 Mr. Beast states that there is $250,000 on the line. - 01:52–01:57 Mr. Beast shows the briefcase and they won! - 01:59–02:52 The ad states that a seven-year-old competed against 100 competitors and made it to the final two. - 02:52–02:57 Mr. Beast opens another briefcase and it contains $10,000 for the young boy. - 02:57–02:59 Mr. Beast asks the young boy if he should do this again.

# Ad summary This video shows a team-based game of dodgeball, with children, young adults, middle-aged adults, and seniors playing each other. The video is promoting Mr. Beast. # Brand positioning The Mr. Beast brand is all about entertaining content. The brand focuses on games that are fun, silly, or even dangerous. He creates entertaining videos with diverse groups of people that will appeal to a wide range of audiences. The brand also promotes an athletic lifestyle and fitness. # Product The product here is the Mr. Beast brand. The brand produces videos with games, pranks, and events that are generally fun to watch. He appears as the host of the games in this ad. The video shows Mr. Beast with many contestants in different age groups, competing to win the dodgeball match. # Visual style The ad uses quick cuts and upbeat background music to create an exciting tone. The production quality is high, with clear visuals. The ad transitions between aerial shots and ground-level shots. There is clear audio-visual synchronization. The music is timed to each beat of the game. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The announcer says that the first five of each decade will cross the finish line. - 00:03–00:07 A group of people in red suits are shown running down a lane that is divided into decades of age. - 00:07–00:09 The announcer notes that the 20 to 30-year-olds are going to finish first. - 00:12–00:15 The announcer says that the last five of each decade are eliminated. - 00:16–00:23 People are shown losing and exiting the contest. - 00:23–00:25 The announcer declares that all 50 spots have been filled. - 00:25–00:29 The contestants are shown on a dodgeball court with Mr. Beast. - 00:26–00:29 Mr. Beast declares that they will be playing dodgeball for game number 2. - 00:30–00:34 An older woman contestant asks how they expect old people to dodge dodgeballs. - 00:34–00:38 Mr. Beast counts down from three to one, and the game begins. - 00:38–00:43 The announcer notes that the kids are bringing the balls to the teenagers. - 00:50–00:53 The announcer says that if you get hit by a dodgeball or step on the red line, you are out for the round. - 00:53–01:17 A montage of dodgeball action is shown. - 01:17–01:20 The announcer notes that the yellow team is taking out the orange team. - 01:20–01:36 More dodgeball gameplay is shown. - 01:49–01:51 The announcer states that the 40 through 60-year-olds have now been eliminated. - 01:52–01:54 Mr. Beast says that they are going to do things differently for the final round. - 01:56–02:00 Mr. Beast declares that two captains from each team will compete in this next round. - 02:01–02:04 Mr. Beast says that they are going until two quadrants are eliminated. - 02:08–02:11 A young girl asks why the red team isn't allowed to touch the red line. - 02:12–02:15 Mr. Beast says no and calls her question very adorable. - 02:16–02:21 If you're listening to this, I'm so sorry for everything I'm about to do. Please forgive me. - 02:23–02:25 Gen Z, are you ready? - 02:26–02:28 Prime age, are you ready? - 02:29–02:31 Oldies, how about you? - 02:32–02:34 Seniors, are you ready? - 02:35–02:41 The teams are ready to play, and the announcer counts down from three to one and declares for them to go. - 02:41–02:53 More dodgeball action is shown. - 02:54–02:55 The announcer says that the green team is done. - 02:55–03:46 The video ends showing different teams continuing to play dodgeball.

# Ad summary The MrBeast cast play a soccer elimination game to win a share of $250,000. # Brand positioning The video features the personalities from MrBeast's cast. The brand relies on the established likability of MrBeast to create an entertaining show concept. The video does not explicitly mention any products or brand attributes, nor does it attempt to change category norms. # Product A cast of people play a soccer-style elimination game where they attempt to score goals on each other as kickers and goalies. Those that are eliminated from a round are marked with a large red X on screen. The last six players remaining get to split $250,000. The cast is dressed in matching red racing suits with white striping and branded yellow patches. The soccer ball is white with yellow accents. # Visual style The video quality is high, as is typical for MrBeast videos. The soccer field is clearly staged. The scene appears to be artificially lit. The editing is quick. There are many closeups and medium shots. The pacing is fast. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 A man points to a goal, then a child, to emphasize their relative size. - 00:02–00:05 00:02–00:05 The ball is placed on the ground, and a MrBeast cast member says "Whenever you're ready." - 00:05–00:07 00:05–00:07 The first kicker, a child, indicates they are ready. - 00:07–00:14 00:07–00:14 The child attempts to kick a goal and misses. An X appears to mark them as eliminated. - 00:15–00:19 00:15–00:19 The rest of the cast sitting on a bench reacts. - 00:19–00:24 00:19–00:24 MrBeast tells the child that they are eliminated, but that it is hard because they are adorable. MrBeast apologizes to the child. - 00:24–00:28 00:24–00:28 A wide shot shows the entire scene. - 00:28–00:30 00:28–00:30 The child then exits the field. - 00:30–00:33 00:30–00:33 A cast member is chosen to be next. The remaining cast members react. - 00:33–00:42 00:33–00:42 The selected player attempts to kick a goal, but it is blocked. An X appears to mark them as eliminated. - 00:42–00:47 00:42–00:47 MrBeast continues to eliminate cast members one by one. - 00:47–01:34 00:47–01:34 Various additional attempts and eliminations are shown. - 01:34–01:46 01:34–01:46 Final attempts and eliminations are shown. - 01:46–02:33 01:46–02:33 Further rounds of eliminations are shown. - 02:33–03:55 02:33–03:55 The final round. - 03:55–04:01 03:55–04:01 The final 6 players that are left at the end celebrate. A title card announces that they won a share of $250,000.

# Ad summary This ad features a man filming a crowd of athletes and announcing that one of them will win $5 million. # Brand positioning The brand, Feastables, is not explicitly described in the ad. However, the ad implies that Feastables is associated with strength, competition, and high stakes, given the context of the strong athletes and the $5 million prize. The brand seems to align with a lifestyle of peak performance and excitement, pushing against the norms of typical snack food brands by associating itself with physical prowess and competitive achievement. The brand positioning is both functional (providing energy for peak performance) and emotional (aligning with the thrill of competition and the potential for life-changing rewards). # Product The ad does not explicitly describe the Feastables product. However, it is implied that the product is associated with strength and competition, given the context of the strong athletes and the $5 million prize. The ad does not mention any specific features, ingredients, or design details of the product. The USP is implied to be its association with peak performance and high stakes. The ad does not show any specific use occasions or moments of use. The ad does not address any purchase barriers. # Visual style The ad has a UGC feel, with a handheld camera and quick cuts. The production quality is decent, but not overly polished. The pacing is fast, with cuts timed to the music beats. The overall aesthetic is energetic and exciting. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The man filming is standing in front of a large group of athletes wearing blue jerseys with numbers on them. He is pointing at them and speaking enthusiastically. - 00:02–00:08 The man filming turns the camera to face himself and announces that one of the athletes will win $5 million.

# Ad summary This ad features an elderly couple who were interviewed by Mr. Beast and asked what they would do if they could do anything before they die. They both said they wanted to go skydiving, so Mr. Beast flew them to Hawaii and they went skydiving. # Brand positioning This ad does not explicitly promote any brand. However, it features Mr. Beast, a popular YouTuber known for his philanthropy and elaborate stunts. The ad implicitly associates Mr. Beast with making dreams come true and providing exciting experiences for people of all ages. # Product This ad does not explicitly promote any product. However, it features skydiving as an activity that is exciting and fulfilling for people of all ages. The ad implicitly promotes skydiving as an activity that is safe and accessible for people of all ages. # Visual style The ad has a UGC feel, with a mix of footage from Mr. Beast's camera and footage from the skydiving instructors' cameras. The editing is quick and the pacing is fast. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Everybody make sure to subscribe. # Point of view - [object Object] - [object Object] # Storyline - 00:01–00:04 Mr. Beast asks an elderly couple what they would do if they could do anything before they die. - 00:04–00:07 The couple says they want to go skydiving. - 00:07–00:08 Mr. Beast says he can make that happen. - 00:08–00:13 The couple is shown traveling to Hawaii. - 00:13–00:27 The couple is shown preparing to go skydiving. - 00:27–00:41 The couple is shown skydiving.

# Ad summary This ad shows the creation of a giant pizza using construction equipment. The ad ends with the pizza being cooked and eaten. # Brand positioning This ad features MrBeast, a popular YouTube creator known for his elaborate stunts and challenges. The brand is presented as fun, over-the-top, and willing to go to extreme lengths for entertainment. The brand aligns with a lifestyle of excitement and pushing boundaries, ignoring category norms by creating absurdly large and impractical food items. The brand positioning is primarily emotional, focusing on entertainment and spectacle. # Product The product featured is a giant pizza, made using construction equipment. The pizza is created outdoors on a large circular platform made of concrete blocks. The dough is flattened with a road roller, the sauce is poured on with an excavator, and the cheese is applied using a wood chipper. The pizza is topped with pineapple and pepperoni, and cooked with a flamethrower. The ad highlights the extreme size and unconventional creation process of the pizza, emphasizing the brand's commitment to over-the-top stunts. # Visual style The ad has a polished, high-end production quality, typical of MrBeast's content. The editing style includes quick cuts and dynamic transitions to maintain a fast pace. The visuals are bright and colorful, with clear shots of the pizza-making process. The pacing is consistent throughout the ad, with cuts timed to the music and voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Subscribe if you think pineapple on pizza is gross. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator presents a regular-sized pizza and announces they will make a pizza with power tools. This sets up the ad's premise of using unconventional methods to create a pizza. - 00:03–00:09 00:03–00:09 The creator flattens the pizza dough using a road roller. This shows the first step of the pizza-making process using construction equipment. - 00:09–00:15 00:09–00:15 The creator pours pizza sauce onto the dough using an excavator. This continues the theme of using construction equipment for food preparation. - 00:15–00:21 00:15–00:21 The creator shreds cheese onto the pizza using a wood chipper. This adds another layer of absurdity to the pizza-making process. - 00:21–00:25 00:21–00:25 The creator cuts pepperoni with a chainsaw and adds pineapple to the pizza using buckets. This continues the theme of using unconventional methods to create a pizza. - 00:25–00:28 00:25–00:28 The creator shows the pizza on a phone screen and asks viewers to subscribe if they think pineapple on pizza is gross. This is a call to action to subscribe to the channel. - 00:28–00:32 00:28–00:32 The creator cooks the pizza using a flamethrower. This is the final step of the pizza-making process. - 00:32–00:39 00:32–00:39 The creator cuts and eats the pizza. This shows the final product and provides a sense of completion.

# Ad summary This ad demonstrates the strength of duct tape by showing a car crashing through barriers made of increasing amounts of duct tape. # Brand positioning The brand is presented as a provider of strong and reliable duct tape. The ad showcases the tape's extreme strength and durability by using it to create barriers that a car attempts to crash through. The brand aims to occupy a space in the consumer's mind as the go-to choice for heavy-duty applications, emphasizing its superior performance compared to standard tapes. The brand aligns with a tone of playful experimentation and pushing the limits of its product's capabilities. The brand positioning is functional, focusing on the performance and strength of the duct tape. # Product The product featured is duct tape, presented as an exceptionally strong and durable adhesive tape. The ad demonstrates the tape's ability to withstand significant force, as it is used to create barriers that a car attempts to crash through. The tape's primary feature is its strength, which is visually emphasized by the increasing amounts used in each barrier. The product is for anyone needing a reliable and robust adhesive solution, particularly in situations requiring high durability and resistance to impact. The ad addresses the potential purchase barrier of doubting the tape's strength by showcasing its extreme capabilities in a real-world test. # Visual style The ad has a bright and clear visual style, with natural lighting and a focus on showcasing the product's strength. The editing is straightforward, with quick cuts to emphasize the impact of the car crashing through the duct tape barriers. The production quality is high, giving the ad a polished and professional feel. The pacing is consistent, with each crash test building on the previous one to demonstrate the increasing strength of the duct tape. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A man in a red jumpsuit stands next to a road with two poles set up, preparing for a car crash test. - 00:01–00:02 00:01–00:02 A blue sports car approaches the first barrier, which is a single strand of duct tape. - 00:02–00:03 00:02–00:03 The car easily breaks through the single strand of tape. - 00:03–00:06 00:03–00:06 The car approaches a barrier made of 1,000 rolls of duct tape. - 00:06–00:07 00:06–00:07 The car crashes through a barrier made of 5,000 rolls of duct tape, causing one of the poles to fall. - 00:07–00:10 00:07–00:10 The car crashes through a barrier made of 15,000 rolls of duct tape, causing significant damage to the car. - 00:10–00:14 00:10–00:14 The car attempts to crash through a barrier made of 25,001 rolls of duct tape, resulting in further damage to the car.

# Ad summary This ad features a race between two people, one running and the other riding in a series of increasingly ridiculous vehicles. The ad is promoting the idea that the person in the vehicles is winning because they are using the product Speed. # Brand positioning The brand Speed is presented as a performance enhancer that gives the user an advantage over others. The brand aligns with a competitive, fun, and slightly absurd lifestyle. The brand pushes against the norm of traditional athletic competition, opting for a more playful and unconventional approach. The brand positioning is functional, focusing on performance enhancement, but also emotional, emphasizing fun and excitement. # Product The product being advertised is Speed, which is implied to be a performance-enhancing product. The ad suggests that Speed is for anyone who wants to gain an advantage in a fun and unconventional way. The ad shows that Speed can help you win races, even when your opponent is using ridiculous vehicles. The ad addresses the purchase barrier of thinking that running is the only way to win a race, showing that Speed can give you an edge. # Visual style The ad has a UGC feel, with a mix of static shots and quick cuts. The production quality is polished, but the overall aesthetic is playful and humorous. The pacing is fast, with cuts timed to the music beats and voiceover lines. # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with two people at the starting line of a race track. One person is preparing to run, while the other is sitting in a motorized armchair. - 00:02–00:06 The race begins, and the person in the armchair quickly gains the lead, leaving the runner behind. - 00:18–00:21 The runner expresses frustration at losing to someone in an armchair and questions if it's really that easy to win with Speed. - 00:21–00:32 The race continues with the person in the armchair now riding in a motorized baby walker, followed by a motorized toy jeep. - 00:32–00:33 The person in the jeep wins, and the other person says, "Of course." - 00:33–00:35 The person in the jeep says, "Bring out the firework rocket." - 00:35–00:45 The race culminates with the person in the armchair riding a motorized rocket scooter, which malfunctions and causes them to lose control. - 00:45–00:47 The runner wins the race and celebrates, emphasizing that "Speed wins!"

# Ad summary This video features a group of people testing out sticky versus slippery stairs. Two people in blue jumpsuits attempt to climb the sticky stairs, while two people in pink jumpsuits attempt to climb the slippery stairs. The video shows the challenges and difficulties of climbing each set of stairs, with the blue team struggling to move and the pink team slipping and falling. In the end, the blue team wins. # Brand positioning The brand is not explicitly mentioned in the ad. However, the ad promotes a sense of fun, challenge, and playful competition. The brand aligns with a lifestyle that values entertainment and lightheartedness. The brand pushes against the norm of serious or overly polished content, opting for a more raw and humorous approach. The brand positioning is primarily emotional, focusing on entertainment and amusement. # Product The product being advertised is the concept of "sticky versus slippery stairs." The ad showcases two sets of stairs, one covered in a sticky substance and the other covered in a slippery substance. The sticky stairs are designed to be difficult to climb due to the adhesive nature of the substance, while the slippery stairs are designed to be challenging due to the lack of friction. The ad highlights the challenges and difficulties of climbing each set of stairs, emphasizing the unique obstacles each presents. The product is for anyone who enjoys a fun and physical challenge. # Visual style The ad has a playful and humorous aesthetic, with bright colors and exaggerated physical challenges. The editing style includes quick cuts and dynamic camera angles to emphasize the action and comedic moments. The production quality is polished, with clear lighting and crisp visuals. The pacing is fast, with cuts timed to the music and sound effects to enhance the comedic effect. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SUBSCRIBE # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with the text overlay "Sticky vs Slippery Stairs" and shows two people in blue jumpsuits and two people in pink jumpsuits standing at the bottom of a set of stairs. - 00:01–00:03 00:01–00:03 The people in blue and pink start climbing the stairs. The people in pink struggle to climb the stairs because they are slippery, while the people in blue struggle because the stairs are sticky. - 00:03–00:06 00:03–00:06 The person in blue gets their hand stuck to the stairs. - 00:06–00:15 00:06–00:15 The people in pink fall down the stairs. - 00:15–00:17 00:15–00:17 The people in pink reset and try again. - 00:17–00:24 00:17–00:24 The people in blue struggle to climb the stairs, while the people in pink fall down again. - 00:24–00:32 00:24–00:32 The people in blue reach the top of the stairs and press a button, which releases confetti. - 00:32–00:35 00:32–00:35 The video ends with a call to action to subscribe.

# Ad summary This ad shows a man on a racetrack testing the speed of different vehicles, from a scooter to a Formula E car. The ad is designed to be humorous and engaging, and it highlights the range of vehicles that can be used on a racetrack. # Brand positioning This ad does not explicitly promote a brand. The focus is on showcasing the speed differences between various modes of transportation on a racetrack. The ad is designed to be humorous and engaging, and it does not explicitly align with any particular values, tone, or lifestyle. The ad does not push against or follow any category norms or competitor behaviors. The brand positioning is functional, focusing on the performance and speed of different vehicles. # Product This ad showcases a variety of vehicles, ranging from a scooter to a Formula E car. The vehicles are tested on a racetrack to demonstrate their speed capabilities. The ad does not explicitly state who the vehicles are for, but it can be inferred that they are for anyone interested in transportation and speed. The ad highlights the speed differences between the vehicles, with the scooter being the slowest and the Formula E car being the fastest. The ad does not explicitly mention any use occasions or moments of use, but it can be inferred that the vehicles can be used for transportation and recreation. The ad does not address any purchase barriers, but it can be inferred that the vehicles are worth trying or buying for their speed and performance. # Visual style The ad has a polished, commercial aesthetic with bright, natural lighting. The editing style consists of quick cuts between different vehicles. The production quality is high-end, with smooth transitions and a consistent pacing. The audio-visual sync is timed to the music beats and voiceover lines. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A man is shown riding a scooter on a racetrack. - 00:01–00:04 The ad shows the man riding a lawn mower on the racetrack. - 00:04–00:06 The man is shown riding a bicycle on the racetrack. - 00:06–00:08 The ad shows the man riding a go-kart on the racetrack. - 00:08–00:11 The man is shown riding a moped on the racetrack. - 00:11–00:14 The ad shows the man driving a Porsche on the racetrack. - 00:14–00:17 The man is shown driving a Formula E car on the racetrack.

# Ad summary MrBeast surprises college students with a challenge: call someone and if they answer, both the caller and the person who answers will receive $10,000. # Brand positioning MrBeast is presented as a generous and engaging personality who creates exciting opportunities for everyday people to win large sums of money. The brand aligns with values of fun, surprise, and community engagement, positioning itself as a disruptor in the entertainment space by offering real-world rewards and challenges. The brand's positioning is primarily emotional, focusing on the excitement and joy of winning, as well as the positive impact of receiving a large sum of money. # Product The ad features a challenge where MrBeast offers $10,000 each to two college students and the people they call if they answer their phones. The challenge is simple: each student must call someone, and the first person to answer wins the money for both the caller and the answerer. The ad highlights the excitement and potential reward of participating in MrBeast's challenges, emphasizing the life-changing impact of winning a substantial amount of money. The ad addresses the purchase barrier of skepticism by showing real people winning real money, making the opportunity seem more accessible and believable. # Visual style The ad has a polished UGC feel, with bright, natural lighting and clear visuals. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace throughout the video. The audio-visual sync is well-coordinated, with text overlays and product actions timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Make sure you guys subscribe. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 MrBeast approaches two college students walking on campus. - 00:01–00:02 He asks if they want to do a challenge, setting up the premise of the ad. - 00:02–00:09 MrBeast explains the challenge: each student must call someone, and whoever's person answers first wins $10,000 for both the caller and the answerer. - 00:09–00:13 He asks each student who they plan to call. - 00:13–00:16 The students express their excitement and wish each other luck. - 00:16–00:24 The students make their calls, and the ad shows the timer on their phones. - 00:24–00:30 The girlfriend of one of the students answers first, winning $10,000 for both of them. - 00:30–00:38 MrBeast gives the student who called his best friend $100 for participating. - 00:38–00:42 MrBeast presents the winning student and his girlfriend with their $10,000 each. - 00:42–00:45 MrBeast asks if the winning student is subscribed to his channel and encourages viewers to subscribe.

# Ad summary MrBeast approaches a woman sitting on a bench and asks if she is subscribed to his channel. When she confirms, he offers her $10,000 and $10,000 to her ex-boyfriend if she calls him and he answers. She unblocks him and calls, but he sends her to voicemail. # Brand positioning MrBeast is presented as a generous and playful brand that rewards its subscribers with large sums of money. The brand aligns with a lifestyle of excitement and unexpected opportunities, pushing against the norm of traditional advertising by directly engaging with people in public spaces. The brand positioning is emotional, creating a sense of fun and anticipation. # Product The ad features a challenge where MrBeast offers $10,000 to a woman and $10,000 to her ex-boyfriend if she calls him and he answers. The product is the opportunity to win money by participating in a spontaneous challenge. The USP is the potential for a large financial reward for a simple action. The ad addresses the purchase barrier of skepticism by showing real people being offered real money. # Visual style The ad has a casual, UGC feel with handheld camera work and natural lighting. The editing is quick, with cuts timed to the dialogue. The production quality is high, but the overall aesthetic is unpolished, giving it an authentic feel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Make sure you guys subscribe. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 MrBeast approaches a woman sitting on a bench and asks if she is subscribed to his channel. - 00:02–00:04 The woman confirms she is subscribed, and MrBeast shows her phone screen to prove it. - 00:05–00:07 MrBeast asks who texted her, and she says it was her boyfriend, setting up the challenge. - 00:07–00:13 MrBeast explains that if she calls her ex-boyfriend and he answers, she and her ex-boyfriend will each receive $10,000. - 00:13–00:15 The woman reveals she has blocked her ex-boyfriend, creating a new obstacle. - 00:15–00:21 She unblocks him and MrBeast asks why they broke up, to which she responds that he was not a nice person. - 00:21–00:26 MrBeast reiterates that if he answers, he also wins $10,000, and the woman expresses nervousness. - 00:26–00:32 She calls, but he sends her to voicemail, and MrBeast says she is blocked. - 00:32–00:33 MrBeast tells viewers to subscribe.