How Netflix Advertises on Meta

# Ad summary This ad is an animated clip from a movie. The clip depicts an animated fish who says he will be the lunch for a pack of wolves, to save his friends. # Brand positioning This ad features a clip from an animated movie. The animation style is bright and colorful, with a lighthearted mood. # Product This ad shows a clip of an animated movie. The clip features a colorful fish, who has human-like features such as a mouth, that allow him to speak. He is friends with other animated characters. In the clip, the fish is offering himself as a distraction to the wolves so his friends can escape. # Visual style The ad is animated, bright and colorful. It is edited with static shots and smooth transitions. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:02 An animated fish, floating in a body of water, says that he knows how to bring people inside and that they shouldn't worry. - 00:02–00:06 A green bird tells another character, that the fish will distract the wolves. The other character asks if the fish will do that for them. - 00:07–00:10 The fish says that his friends are his only friends. - 00:10–00:13 The bird asks how he will distract the wolves. - 00:13–00:15 The fish states that he will be their lunch. - 00:18–00:21 The fish struggles as he flops around on land to distract the wolves. - 00:28–00:31 The wolves agree that the fish is a big fish. - 00:36–00:49 The fish continues struggling as he is chased by wolves, and the bird and other character go down the river away from them.

# Ad summary This ad is a trailer for the show, "My Royal Nemesis" on Netflix. It shows a woman who has been poisoned and sent to the new world. She makes an agreement with a man. # Brand positioning Netflix is presented as a global entertainment brand offering a wide array of streaming content. The ad showcases Netflix as a platform for diverse and engaging stories, hinting at high-quality production and unique narratives. Netflix aims to occupy a space of convenient entertainment, providing exclusive content that attracts a broad audience. The brand aligns with values of accessibility and variety, pushing against the limitations of traditional media by offering on-demand entertainment. # Product "My Royal Nemesis" is portrayed as a historical drama with a modern twist, centering on a woman poisoned and sent to a new world. The story follows her journey and an alliance with a man as she navigates a different life and identity. The product is intended for viewers who enjoy historical dramas. The ad suggests the series has a fantastical element. The trailer attempts to highlight the show's worth by showcasing snippets of intense scenes and character interactions. # Visual style The overall aesthetic of the ad is polished and high-end, consistent with Netflix's brand. The editing style includes a mix of quick cuts and smooth transitions to maintain a dynamic pace. The pacing shifts across the ad, starting with a more frenetic rhythm to highlight the action and drama, then slowing down to emphasize character moments and dialogue. # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The woman says she does not have a name and that her body is already perishing from poison. - 00:03–00:06 00:03–00:06 The woman says she has nowhere to go after being expelled to the new world. This conveys her desperation and loss as she is forced into a new and unknown environment, seeking purpose or direction. - 00:06–00:09 00:06–00:09 The woman questions if death is better, conveying her despair, hopelessness, and reluctance to face her new life. - 00:09–00:12 00:09–00:12 The woman says that rolling in manure is better than the afterlife. It illustrates her determination to find value in her new existence, even if it seems unpleasant, and signals a tonal shift toward dark humor. - 00:12–00:16 00:12–00:16 The woman exclaims she is going to grab this life with her teeth and nails. This signals the character's shift from despair to determination as she embraces her new reality. - 00:16–00:17 00:16–00:17 A man asks the woman if she wants to make a deal with him. - 00:18–00:21 00:18–00:21 The woman says that starting today, she is going to use the man as her shield and spear. - 00:21–00:23 00:21–00:23 The man says she is tough. It illustrates her resilience and signals the dynamic between the two characters. - 00:23–00:26 00:23–00:26 The woman says, "What a wonderful world!". This implies excitement about her new world.

# Ad summary An advertisement for the Netflix show "My Royal Nemesis." The ad shows a woman in traditional Korean clothing saying she has no name and that her body has been poisoned. The woman says she has nowhere to go and death might be better. The title card for "My Royal Nemesis" appears and then the Netflix logo. # Brand positioning Netflix is a streaming service that offers a wide variety of TV shows, movies, anime, documentaries, and more on thousands of internet-connected devices. Netflix aims to occupy the space of providing entertainment across many categories to a wide audience. The brand promotes convenience, variety, and accessibility. The brand is presented as a leader in the streaming entertainment industry, offering exclusive and diverse content that caters to a global audience. # Product "My Royal Nemesis" is presented as a dramatic and captivating historical drama series, available exclusively on Netflix. The ad positions the series as a story of a woman facing adversity and betrayal, thrust into a new world after being poisoned and exiled. The series aims to draw viewers into its complex narrative, offering a blend of historical setting with modern elements and themes. The ad addresses the potential purchase barrier of uncertainty about the show's quality or appeal by showcasing dramatic scenes, a strong female lead, and the exclusive availability on Netflix, suggesting a unique and engaging viewing experience. It positions itself as a must-watch series, implying it will leave the viewer wanting more. # Visual style This ad utilizes a blend of dramatic scenes from the show and promotional text to create intrigue. The editing style involves quick cuts to move between scenes, enhancing the drama. The production quality appears polished, typical of Netflix's promotional content, which aims to capture the essence of the show's high-quality production value. The pacing is quick, with several cuts per minute, designed to maintain viewer engagement and quickly convey the show's premise. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:01 The scene is introduced with a woman in traditional Korean dress standing in front of a temple. - 00:01–00:03 00:01–00:03: The woman drinks something out of a bowl. Another person is pouring the contents of the bowl down her throat. - 00:03–00:06 00:03–00:06: A bird’s eye view of the temple and surrounding landscape is shown, after cutting from a scene showing the woman’s face next to a pool of blood. - 00:06–00:09 00:06–00:09: The woman looks distraught and directly addresses the camera. - 00:09–00:11 00:09–00:11: The show’s title card is displayed over a black background. Text on the card reads, "Que mundo maravilhoso!" - 00:11–00:14 00:11–00:14: Text on a black background reads, "Já disponível. Só na Netflix."

# Ad summary This ad promotes the show "Como Magica" on Netflix, showcasing magical creatures transforming into each other and going on an adventure. # Brand positioning Netflix is presented as a global streaming platform offering a diverse range of content. The ad highlights the availability of "Como Magica" (also known as "Dee and Friends in Oz") exclusively on its platform, reinforcing its position as a source for original animated series. The brand's tone is playful and inviting, appealing to families and children. Netflix continues to focus on accessible entertainment and expanding its library of content. # Product "Como Magica," also known as "Dee and Friends in Oz," is an animated series available on Netflix. The show features magical creatures that can transform into each other using special sprouts. The ad showcases the characters' whimsical transformations and their adventurous journey together. It targets children and families looking for entertaining and visually appealing content. The series is portrayed as offering a sense of wonder and imagination. # Visual style The ad has a bright, colorful, and animated style, making it visually appealing to children. The editing includes quick cuts to maintain a fast pace. The production quality is high-end, showcasing the animation and visual effects. The pacing is quick, with cuts every few seconds, and the visuals sync with the dialogue and music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A cute, animated, furry creature with light beaming from its hands invites someone to catch it. - 00:01–00:03 00:01–00:03 A burst of light appears and a creature with hair transforms into a purple glowing bulb. - 00:03–00:05 00:03–00:05 The creature with hair looks startled. It has lost its beautiful feathers and is distressed about it. - 00:05–00:06 00:05–00:06 An animated green bird character flails its wings and says that this body is not its own. - 00:06–00:07 00:06–00:07 The hair creature and the green bird agree that they must find one of the sprouts. - 00:07–00:08 00:07–00:08 The two friends are seen together. - 00:08–00:10 00:08–00:10 The characters fly through the air on an adventure. - 00:10–00:14 00:10–00:14 The title card for "Como Magica" appears and then an end card for Netflix showing that the show is now available on the streaming service.

# Ad summary This ad is for a Netflix series called My Royal Nemesis. It begins with a woman in traditional Korean royal attire who is saying that she has no name. It shows her being poisoned and collapsing on the ground. It says that she has no place to go after being thrown into a new world, but then says that this new world will be better than death. It then cuts to a man asking her to make a deal with him. The woman in the ad agrees, and says she will use him as her lance and shield. The ad ends with the text that the show is available on Netflix. # Brand positioning The ad is for the Netflix series My Royal Nemesis. The brand is presented with a strong sense of drama and intrigue, with a historical setting contrasted against modern elements. It seems to be targeting viewers who enjoy a mix of historical drama with a modern twist. The brand promotes values of resilience, survival, and defiance against fate. It pushes against the norms of traditional historical dramas by introducing contemporary elements and humor. The positioning is emotional, focusing on empowerment and the will to overcome adversity. # Product The product is the Netflix series My Royal Nemesis. The series is about a woman who has no name and whose body is already perishing from poison. She says she has no place to go after being expelled to a new world. The ad emphasizes the protagonist's determination to survive, stating that rolling in manure is better than the afterlife. The series shows the woman agreeing to an agreement to use the man as her lance and shield. The series addresses the struggle for survival and adaptation in a new, unfamiliar environment, making it worth watching. # Visual style The ad has a polished and high-end production quality. It uses quick cuts and smooth transitions. The pacing is consistent, creating a dynamic and engaging feel. The audio and visual elements are synced well. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman in traditional Korean royal attire states she has no name and her body is perishing from poison. - 00:03–00:06 She expresses having nowhere to go after being expelled into a new world, suggesting a sense of displacement and desperation. - 00:06–00:12 She declares that this new world will be better than death, choosing to embrace life with tenacity. - 00:12–00:17 The scene transitions to a man proposing a deal, indicating an opportunity for alliance and change of fortune. - 00:17–00:22 The woman agrees to use the man as her lance and shield, conveying a mutual agreement for protection and power. - 00:22–00:26 The series promises to be full of twists, turns, and laugher.

# Ad summary This ad promotes a new series on Netflix that involves magical character transformations. # Brand positioning This ad promotes Netflix as a source for magical and engaging animated series. The ad uses whimsical characters and a fast-paced storyline to create a sense of fun and adventure, suggesting that Netflix offers viewers a chance to escape into fantastical worlds. The focus is on lighthearted entertainment and visual spectacle rather than complex narratives or emotional depth. The brand is positioned as a provider of easily accessible, visually appealing content for a broad audience. # Product The ad promotes a fantasy series involving characters who undergo unexpected transformations. The series features a squirrel-like character who turns into a large, muscular bird, and a green bird character who gets transformed into something else. The series follows the characters as they search for something called 'one of these sprouts'. The ad focuses on showcasing the characters' designs and their strange transformations, highlighting the magical, whimsical nature of the series. # Visual style The ad has a colorful and vibrant aesthetic, typical of animated children's content. The editing is fast-paced with quick cuts, maintaining a high level of energy. The production quality appears polished and professional, with a clean and modern look. The visual motifs include dynamic character transformations, lush forest environments, and bright, magical effects. The pacing is consistently high, reflecting a BPM of approximately 120. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A squirrel-like creature bounces up and down while holding an acorn. - 00:01–00:02 00:01–00:02: The squirrel-like creature is thrown from the acorn, as a lavender, glowing orb appears. - 00:02–00:04 00:02–00:04: A fluffy bird-like creature appears, distressed. This is a continuation of the character transformations. - 00:04–00:05 00:04–00:05: A green bird-like creature is shown. - 00:05–00:07 00:05–00:07: The two creatures are shown together near water. It is a continuation of the search for something mentioned in the previous beat. - 00:07–00:09 00:07–00:09: The green bird-like creature runs, as the fluffy bird-like character follows. This is a continuation of the journey. - 00:09–00:10 00:09–00:10: A deer-like creature leaps through an open field. - 00:10–00:14 00:10–00:14: The title card and Netflix logo appear.

# Ad summary A short advertisement for the Netflix historical drama series "My Royal Nemesis". The ad opens with a distraught noblewoman in traditional Korean attire, lamenting her fate after being poisoned and exiled to a new world. Her tone shifts abruptly to excitement as she anticipates the wonders of her new life. # Brand positioning This ad is for a show airing on Netflix, presented as a provider of diverse and engaging content. It emphasizes the unique and unusual premise of the show, which differentiates it from more typical historical dramas. The brand aligns with a tone of dramatic storytelling with a touch of dark humor, designed to capture the viewer's attention. # Product The product being advertised is the historical drama series, "My Royal Nemesis," streaming on Netflix. The series features a noblewoman who has been poisoned and exiled, only to be thrust into a "new world." The series is implied to be full of unexpected twists and comedic moments. The ad hints at a journey of self-discovery and adaptation for the main character. # Visual style The ad has a cinematic and dramatic visual style, interspersing dramatic scenes with stylized title cards. The editing switches between quick cuts during moments of action to static shots for emotional emphasis. The production quality is high, with clear lighting and sharp focus. The pacing increases during the action sequences and slows down during the character's emotional moments. The cuts are timed to coincide with changes in the dialogue. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a noblewoman in traditional Korean attire standing in front of an ornate building. - 00:01–00:01 The woman describes that she doesn't have a name. - 00:01–00:03 A quick cut shows the woman being attacked and then lying on the ground surrounded by blood. - 00:03–00:08 She then speaks of being exiled, and considers that death might be better. - 00:08–00:09 Her expression and tone suddenly shifts to one of excitement. - 00:09–00:09 She states enthusiastically, "Better, oh gosh!" - 00:09–00:11 The title card for the show appears. - 00:10–00:11 She exclaims, "What a wonderful world!" - 00:11–00:14 A final card shows the series title on Netflix.

# Ad summary This ad contains a funny scene from a K-drama. # Brand positioning This ad contains a scene from a K-Drama. This appears to be a show for young adults due to the actors' age range. # Product This ad is a scene from a K-Drama. The scene features a woman in traditional dress beating a man with flowers while they are in the middle of the street. # Visual style The ad is polished. It uses mostly medium and close-up shots. The editing style is quick cuts. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:17 The ad begins with a man and woman in traditional Korean dress in the middle of the street shouting at one another. - 00:18–00:27 They continue to argue. The man says, "Rei do Submundo, uma ova." - 00:28–00:34 The woman continues to argue. The man offers to give her money. - 00:35–01:00 The woman gets angrier, and starts hitting the man with flowers. - 01:01–01:22 People in the area begin to watch and record the spectacle. - 01:23–01:27 The woman chases after the man hitting him with flowers and shouting at him. The man says, "Para de me bater!"

# Ad summary This ad promotes a new K-drama through various snippets of the show and highlighting a specific actor. # Brand positioning The brand is not explicitly mentioned. However, it aims to occupy the space of accessible entertainment and a new form of escapism from everyday life. The brand aligns with a modern audience that appreciates international cultures. The ad follows category norms and does not mention competitors. # Product The product is a new K-drama, which is a television show from South Korea. It is heavily implied to be a romantic drama. The ad does not address any purchase barriers. # Visual style The ad's overall aesthetic is polished. It uses quick cuts and smooth transitions. The production quality is high and appears to be a polished commercial. There are shifts in the ad's pacing. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The scene features an actor in a shower, implying that the storyline will likely feature romance and physical appeal. - 00:05–00:15 00:05–00:15 The scene shifts to the same actor in a black suit, which creates a new storyline element. - 00:15–00:26 00:15–00:26 The scene shifts to the same actor driving a car. The audience experiences it from the actor's point of view. It continues the storyline elements from previous scenes.

# Ad summary This ad features a split screen showing a clip from the movie, The Wild Robot, alongside a video of a toddler watching the movie and reacting to it with laughter and joy. # Brand positioning The brand is not explicitly mentioned; however, the ad features a character from the animated movie, The Wild Robot. The movie appears to be geared toward children and families and seems to embrace positive values like joy, wonder, and connection through shared experiences. # Product The featured product is the animated movie, The Wild Robot. It seems to be a family movie for children. It features a nature scene with an animated squirrel-like character, and the scenes are engaging, causing the baby to laugh. # Visual style The ad uses a split screen to display content from the film, The Wild Robot, above a video of a baby watching the movie. The film clip is animated with high production quality. The video of the baby is a simple video recorded on a phone. This supports the tone of joy. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The animated character is floating in the water on what looks like a coconut with greenery on it. - 00:00–00:05 00:00–00:05 The baby giggles and smiles while watching the animated movie. - 00:06–00:11 00:06–00:11 The character's face is very close up, looking at the camera. - 00:06–00:11 00:06–00:11 The baby laughs hysterically while watching the movie. - 00:12–00:16 00:12–00:16 The animated character is using tools to hollow out a flower. - 00:12–00:16 00:12–00:16 The baby continues to laugh while watching the movie. - 00:17–00:22 00:17–00:22 Close up of the character's face. The character is sitting in a shell-like object. - 00:17–00:22 00:17–00:22 The baby continues to laugh. - 00:23–00:32 00:23–00:32 The character is walking on land toward the water with scuba gear on. - 00:23–00:32 00:23–00:32 The baby is still giggling, pointing, and watching. - 00:33–00:40 00:33–00:40 The character is no longer wearing scuba gear but looks sad. - 00:33–00:40 00:33–00:40 The baby appears to still be entertained. - 00:41–00:55 00:41–00:55 The character slides out of the water onto the rocks. - 00:41–00:55 00:41–00:55 The baby is still happy and clapping. - 00:56–01:01 00:56–01:01 The character looks into the camera. - 00:56–01:01 00:56–01:01 The baby watches. - 01:02–01:08 01:02–01:08 Under water scene. - 01:02–01:08 01:02–01:08 The baby is focused on watching the end.

# Ad summary This UGC-style ad features actress Alice Braga giving a light-hearted Portuguese language lesson to encourage people to watch the film 'Homem em Chamas'. Braga defines common Carioca slang terms and phrases while sitting in a relaxed office setting. The ad concludes with her urging viewers to watch the movie, or face her wrath. # Brand positioning This ad is for the movie 'Homem em Chamas.' The film appears to be a dramatic thriller, as visually depicted by scenes of violence, poverty, and emergency situations. By employing Alice Braga as a credible spokesperson and positioning the film as something the viewer 'should' watch, it creates a sense of cultural importance. # Product 'Homem em Chamas' is a movie. In this advertisement, actress Alice Braga claims to play a character named Valéria. Valéria apparently serves as a guide to a foreigner in Brazil. The ad aims to make the movie seem culturally relevant to Brazilians by teaching the viewer local slang, implying that they will better understand the local culture featured in the film after watching. # Visual style The visual style of the ad is natural, relying on environmental lighting. The editing style is smooth, with medium shots used to give the advertisement a casual, approachable feel. The pacing is consistent. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 Alice Braga introduces herself and the character she plays in 'Homem em Chamas'. - 00:03–00:07 Cut to clips of the movie. - 00:07–00:13 Braga states that she will be giving tips on how to 'survive and live and enjoy' Rio de Janeiro. - 00:13–00:18 Braga says that in Portuguese 'cara' is used, translating to 'dude' for English speakers. - 00:18–00:24 For non-Brazilians, and mainly Americans, she says they are called 'gringo'. - 00:24–00:30 The next term is 'tipo', which is similar to the English phrases 'It's like' or 'you know'. - 00:30–00:36 Braga explains that 'maneiro' is a word used often in Rio that translates to 'cool'. - 00:36–00:45 The next word is 'sinistro', which can mean awesome, but can also be used to describe something intense. - 00:45–00:49 Braga then explains the use of the phrases 'Qual foi?' and 'Qual é?', which means 'What's up?' - 00:49–00:53 She jokes that after that Portuguese lesson, viewers should watch 'Homem em Chamas'. - 00:53–00:59 She threatens to get angry if they do not watch the movie.

# Ad summary A mother asks her daughter what kind of Brazilian food an American would eat. The daughter says a chicken nugget, so the mother shares coxinha, a Brazilian snack shaped like a chicken leg consisting of shredded chicken meat covered in dough, battered, and fried. # Brand positioning The brand is presented through traditional Brazilian cuisine, aiming to occupy a space in the consumer's mind as a cultural culinary experience. The brand aligns with values of tradition and family, showcasing a mother-daughter interaction. It embraces category norms by presenting an authentic cultural dish. The positioning is both functional, offering a unique food item, and emotional, connecting to cultural heritage and familial moments. The brand promotes a love of trying new things and enjoying food together. # Product The product is Coxinha, a popular Brazilian snack. Coxinha is presented as shredded chicken meat covered in dough, battered, and fried into a shape resembling a chicken leg. It is presented as something an American unfamiliar with Brazilian cuisine would find familiar and appealing. The ad doesn't explicitly state ingredients or features but focuses on its appeal to those new to Brazilian food. It highlights its similarity to a chicken nugget as a USP, addressing a potential purchase barrier by making it seem less intimidating or exotic. # Visual style The ad has a realistic, natural feel, resembling a casual home video. The editing style consists of simple cuts with static camera shots, maintaining a consistent, relaxed pace. The production quality gives off a UGC feel, emphasizing authenticity and relatability. The ad is filmed indoors in a dimly lit room. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A mother asks her daughter what an American who doesn't like Brazilian food would eat. - 00:04–00:20 The perspective shifts to the mother, who then presents the daughter with Coxinha, explaining that it is like a chicken nugget. - 00:21–00:34 The mother takes the coxinha out of its packaging and encourages the daughter to eat it, saying it's OK with her if she doesn't, as she probably won't like it. - 00:34–01:00 The daughter tries the coxinha and appears to like it, agreeing with the mother.

# Ad summary This ad promotes an upcoming live combat sports match between Junior Dos Santos and Robelis Despaigne, which is exclusively streaming on Netflix. The ad features the two fighters against a backdrop of an arena, and includes the date and time of the event. # Brand positioning The brand promoted in this ad is Netflix, a streaming service known for its wide variety of content, including original series, movies, and live events. Netflix aims to occupy a space in the consumer's mind as a convenient and accessible entertainment provider, offering a diverse range of content to cater to different tastes and preferences. The brand is aligned with values of entertainment, convenience, and variety, and is positioned as a modern and accessible platform for on-demand content consumption. In this ad, Netflix is showcasing its expansion into live sports, indicating its commitment to providing a comprehensive entertainment experience. # Product The product being advertised is a live combat sports match between Junior Dos Santos and Robelis Despaigne. The event is presented as an exclusive offering available only on Netflix. The ad is designed for fans of combat sports and those interested in live event entertainment. The advertisement specifies the date and time of the event: Sábado 16 de Maio, 22H (Horário de Brasília), addressing the need for clear scheduling information. The ad also conveys that Netflix is the only platform where this specific event can be viewed, making Netflix the must-have service for viewers who want to watch this event. # Visual style The ad has a promotional visual style typical of live sports and event advertising, with a focus on highlighting the main participants. The production quality is high, with professional photography and graphic design elements. The image treatment includes color grading to enhance contrast and create a dramatic effect. The visual style aims for high scannability in the feed, using bold text and a clear layout to quickly convey key information. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing the two fighters, Junior Dos Santos and Robelis Despaigne. This is intended to immediately grab the attention of combat sports fans and highlight the main attraction of the event from the perspective of the event organizers. - Next, the ad presents the text "DOS SANTOS VS DESPAIGNE" with a red slash. This intensifies the focus on the matchup and creates excitement for the competition, as told from a brand perspective. - The ad concludes by stating "•AO VIVO SÓ NA NETFLIX SÁBADO 16 DE MAIO 22H (HORÁRIO DE BRASÍLIA)". This final piece of information is intended to inform the audience of where and when they can watch the event, and highlights the exclusivity of the event to the Netflix platform from the perspective of the event promoters.

# Ad summary This image promotes an upcoming live fight event streaming on Netflix between Junior Dos Santos and Robelis Despaigne. # Brand positioning This ad is for Netflix, which is presented as a modern streaming service that provides live sports events and is positioned as a service that provides a way for people to view such events. # Product The product is a specific upcoming, live streaming fight event on Netflix, featuring Junior Dos Santos and Robelis Despaigne. The event is scheduled for Saturday, May 16th at 22:00 Brasilia time. The primary draw is the live, exclusive nature of the sporting event available for streaming on Netflix. # Visual style The ad has a promotional look with the appearance of a sports promotion or pay-per-view style fight. The lighting is dramatic and focused on the subjects. The color scheme is dark with red and white text and logos. # Hooks Headline: DOS SANTOS VS DESPAIGNE # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the two fighters, Junior Dos Santos and Robelis Despaigne, to immediately signal the type of event being promoted and set the stage for a battle between them. This captures the audience's attention and informs them of the competitors, creating anticipation for the event from the perspective of the brand. - Next, the ad highlights the event being live and exclusively available on Netflix, which emphasizes the immediacy and exclusivity of the content. This piece of the story is coming from the brand to attract viewers who don't want to miss out on the action. - The ad concludes by providing the specific date and time for the event, which is essential for viewers to plan and tune in. This critical piece of information is provided by the brand to ensure the audience knows when and where to watch.

# Ad summary This advertisement promotes an upcoming live event streamed on Netflix of a series of combat fights. The ad shows quick cuts of different fighters along with the date that it will be streamed. # Brand positioning Netflix is a streaming service that offers a wide variety of award-winning TV shows, movies, anime, documentaries, and more on thousands of internet-connected devices. The brand aims to occupy the consumer's mind as the one-stop-shop for viewing anything from home. They align with the values of convenience, user choice, and a modern tech-forward lifestyle. Netflix is pushing against traditional TV viewing by providing streaming whenever and wherever the consumer chooses and is positioning the brand as an emotional outlet with their wide variety of content. # Product The product being advertised is an upcoming live event being streamed on Netflix. The live event features three colossal combat fights between Rhonda Rousey vs. Gina Carano, Nate Diaz vs. Mike Perry, and Francis Ngannou vs. Philipe Lins. The event will be live on Saturday, May 16th at 22H (Horário de Brasilia). # Visual style The ad's overall aesthetic is high production quality with quick cuts, polished transitions, and jump cuts. The fast pacing is around 120 BPM. The visuals sync with the heavy beats of the music track. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with high-intensity fight clips of fighters Rhonda Rousey and Gina Carano. The intent is to showcase that this event will be historical and important. The perspective is from the brand in a professional tone. - 00:02–00:12 The ad transitions to quick cuts of the other fighters in the lineup while a narrator mentions that there will be three colossal confrontations and a monumental night. The intent is to convey a sense of excitement and high stakes. The perspective is from the brand in a professional tone. - 00:12–00:15 The ad ends with all the necessary information for viewers to tune into the live event: the platform, date, and time. The intent is to notify when and where the event is streaming. The perspective is from the brand with no specific tone.

# Ad summary This Netflix ad promotes a live MMA fight between Ronda Rousey and Gina Carano, framing it as a historic event in women's sports and highlighting the streaming availability. # Brand positioning Netflix is presented as the premier streaming platform for live, high-profile sporting events, specifically framing itself as the go-to destination for this MMA event. The brand positions itself as a leading media provider, delivering not just entertainment but also significant moments in sports history directly to viewers. Netflix is pushing against the traditional norms of sports broadcasting by providing access through a streaming service, emphasizing convenience and accessibility. The overall brand positioning is functional, focusing on delivering live sports content, while also carrying emotional weight through its association with history-making events and top-tier athletic competition. # Product The advertised product is a live broadcast of an MMA fight between Ronda Rousey and Gina Carano, presented as a major event in women's sports history and streaming exclusively on Netflix. The ad emphasizes the event's exclusivity to Netflix, stating that the fight is "ao vivo na Netflix," (live on Netflix). The ad specifies the date and time: "Sábado 16 de Maio, 22H (Horário de Brasilia)" (Saturday, May 16th, 10 PM Brasilia time), creating a sense of urgency and a specific time-bound viewing opportunity. The USPs are the historical significance of the fight and the convenience of streaming it live from home through Netflix. The ad addresses the purchase barrier by implying easy access to the event with a Netflix subscription. The ad tells the viewer that this fight is worth watching because it's a historic event featuring two of the most talked-about fighters, now available through the ease of streaming. # Visual style The ad features a dynamic, high-energy visual style typical of sports promotions, combining intense close-ups of the fighters with fast-paced action shots. The editing style is characterized by quick cuts that emphasize the intensity and excitement of the MMA sport. The production quality is high, with professional lighting and clear imagery, giving it a polished commercial feel. The pacing is rapid, maintaining a sense of urgency and building anticipation for the event. The visuals are timed to match the rhythmic beat of the background music and the impactful pronouncements of the voiceover, enhancing the overall viewing experience and message delivery. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The ad opens with an intense, close-up shot of Ronda Rousey, setting a serious and focused tone. The text overlay introduces the fighters and promotes the MMA event being live on Netflix, establishing the event's significance and the platform's involvement. - 00:03–00:06 00:03–00:06: The ad cuts to Gina Carano, similarly framed with an intense expression, reinforcing the magnitude of the matchup and highlighting the two key figures. The narrator emphasizes their current prominence, stating they are the "duas lutadoras mais comentadas da atualidade" (the two most talked-about fighters today). - 00:06–00:11 00:06–00:11: Quick cuts of various MMA fight scenes, including intense moments of action, build excitement and visually demonstrate the high stakes of the sport. The narrator announces that the fighters are coming to "a maior arena do streaming" (the largest streaming arena), associating Netflix with the grand scale of the event. - 00:11–00:15 00:11–00:15: The ad concludes with the event details—date, time, and exclusivity to Netflix—displayed prominently against a visually dynamic background, reiterating the key information and driving the call to action. The Netflix logo appears, cementing the brand's sponsorship and role in bringing the fight to viewers.

# Ad summary This ad is a promotion for a UFC night on Netflix. It highlights three fights: Ronda Rousey vs. Gina Carano, Nate Diaz vs. Mike Perry, and Francis Ngannou vs. Philippe Lins. The ad uses dramatic clips and bold text to emphasize the historic and monumental nature of the event. # Brand positioning Netflix is presented as a platform that broadcasts exciting and high-stakes sporting events. The brand seeks to occupy a space where viewers can access live events, indicating a move to include live sports in their content offerings. This contrasts with the brand's traditional focus on on-demand movies and TV series. The brand is positioning itself as a provider of live sporting events in addition to their usual catalog. # Product The product being advertised is a live broadcast of a UFC fight night airing on Netflix. It features three matches: Ronda Rousey vs. Gina Carano, Nate Diaz vs. Mike Perry, and Francis Ngannou vs. Philippe Lins. The event is described as a 'historical event,' featuring 'three colossal confrontations' and a 'monumental night' where 'revenge will define history.' The broadcast is scheduled for Saturday, May 16th, at 22:00 Brasilia time. The ad promotes the unique experience of watching these fights live on Netflix, emphasizing the importance and excitement of the event. There are no explicit purchase barriers addressed beyond needing to have a Netflix subscription. # Visual style The ad features a high-energy, dramatic aesthetic with quick cuts and close-up shots of fighters to build excitement. The production quality is polished, resembling a professional sports promo, with dynamic text overlays and neon graphics. The editing rhythm is fast-paced, with cuts timed to the intense background music, enhancing the overall sense of anticipation. The color palette consists of warm tones and dark backgrounds, creating a sense of tension and drama. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with intense close-up shots of the fighters, Ronda Rousey and Gina Carano, emphasizing their determination and strength. The message is that this is a historic event, conveyed through dramatic visuals and a powerful voiceover. The audience is experiencing the intensity and high stakes of the event. - 00:02–00:03 The ad then shows the title card of the fight: Ronda Rousey vs. Gina Carano. This frames the content as a promotion for a specific sports event. The title card is framed inside of a neon octagon, which is a reference to UFC fighting. - 00:03–00:11 The ad transitions to a montage of fighters, including clips of Nate Diaz and Francis Ngannou, interspersed with text highlighting 'three colossal confrontations' and a 'monumental night.' The message is that the event is high-stakes and significant, heightening the anticipation. The audience is shown the breadth of the fight night. - 00:05–00:07 The ad then shows the title cards for the Nate Diaz vs. Mike Perry, and Francis Ngannou vs. Philippe Lins fights. This reinforces that it is a collection of fights, and highlights the match ups. - 00:11–00:14 The ad concludes with a screen showing the date and time of the event—Saturday, May 16th at 22:00 Brasilia time—and Netflix branding. The message is a call to action, telling viewers when and where to watch. The brand perspective is clear here, as it's explicitly promoting the event on its platform.

# Ad summary This promotional video advertises a live MMA event on Netflix, featuring fighters Francis Ngannou and Philipe Lins. The ad uses intense visuals and audio to highlight the excitement of live sports on the platform, emphasizing the event's accessibility and status. # Brand positioning Netflix is positioned as a platform that offers live sports in addition to its on-demand content. The brand is presented as innovative and expansive, providing access to major sporting events directly to viewers worldwide. By featuring live MMA, Netflix aligns itself with action, excitement, and top-tier entertainment, distinguishing itself as more than just a streaming service for movies and TV shows. The brand leverages its large platform to reach a broad audience, emphasizing convenience and accessibility. # Product The advertised product is live MMA (Mixed Martial Arts) events available for streaming on Netflix. The ad promotes a specific event featuring fighters Francis Ngannou versus Philipe Lins. The product is accessible through the Netflix platform, suggesting ease of use and convenience. The ad highlights that the event is live, emphasizing the immediacy and thrill of watching sports in real-time. The primary selling point is the ability to watch major MMA fights on the world's largest streaming platform, implying both prestige and accessibility. The ad aims to overcome the barrier of traditional sports broadcasting by offering content directly to subscribers on a familiar and widely-used platform. # Visual style The ad features a high-energy, gritty aesthetic with a focus on intense close-ups and dynamic lighting. The editing style involves quick cuts and slow-motion effects to emphasize the power and drama of MMA fights. The production quality is polished, resembling a professional sports broadcast promotion. Visual motifs include close-ups of fighters' faces, neon-lit graphics, and rapid transitions. The pacing is fast, with cuts timed to the music to heighten excitement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad opens with intense, close-up shots of MMA fighters, specifically Francis Ngannou, setting a gritty and aggressive tone. This immediately grabs the viewer's attention and signals the high-stakes nature of the event. The perspective is from an observational standpoint, immersing the viewer in the intense atmosphere. - 00:01–00:05 The voiceover emphasizes the exceptional quality of the fighters, describing them as "among the best in the sport" and "giants." This builds anticipation and positions the event as a must-watch. The perspective is from a commentator or announcer, adding credibility and excitement. - 00:04–00:06 A quick succession of intense fighter shots, combined with excited commentary like "Incredible! There's nothing bigger than this!" intensifies the feeling of excitement and anticipation. - 00:06–00:10 The ad transitions to emphasize the accessibility of the event, stating it's "Live on the biggest platform in the world." This underlines Netflix's reach and convenience. The perspective shifts to a promotional voice that speaks to the expansive nature of the platform and the event. - 00:10–00:13 The ad presents the event details with on-screen graphics: "Francis Ngannou vs. Philipe Lins," followed by the date and time: "Saturday 16 May, 22H (Brasilia Time)." This provides essential information for viewers to mark their calendars and tune in. The perspective is from Netflix as a platform, providing key information for viewers. - 00:13–00:14 The ad ends with the Netflix logo, reinforcing the brand's association with the event and providing a clear call to action: watch on Netflix. The perspective is purely from the brand, solidifying Netflix as the destination for this live event.

# Ad summary This promotional video highlights a Netflix documentary about women fighters. The video combines clips of fighters training and competing with voiceover narration that emphasizes the significance of the featured match. It concludes with the air date on Netflix. # Brand positioning Netflix is positioned as a leading streaming platform that offers content catering to a wide range of interests, including documentaries about sports and influential figures. The brand is presented as a premier destination for accessing high-profile content, emphasized by its association with major events and influential personalities. # Product The product being promoted is a documentary available on Netflix, focusing on women fighters and their journey to what's described as a historic match. The documentary aims to provide viewers with an inside look at the lives and careers of these athletes, culminating in a major event that is framed as the 'biggest women's fight in history'. # Visual style The ad uses a high-contrast, dynamic editing style with quick cuts and dramatic lighting to create a sense of intensity and excitement. The production quality is polished, resembling a professional commercial, with carefully composed shots. The pacing is fast-paced with cuts timed to the rhythm of the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with close-up shots of two women fighters, Ronda Rousey and Gina Carano, looking determined. A narrator states that this is the fight everyone wanted, conveying the high anticipation and demand for this particular matchup. - 00:02–00:04 00:02–00:04 Quick cuts of the fighters in action are shown, with the narrator claiming that it will be the biggest women's fight in history, establishing the event's monumental importance. - 00:04–00:06 00:04–00:06 The visuals include a shot of a camera lens, followed by black and white clips of the fighters training and fighting. The editing and imagery reinforce the build-up to a major event. - 00:07–00:09 00:07–00:09 More action shots are intercut, as the narrator states that the two fighters are the most talked about in the world, reinforcing their status and the significance of their showdown. - 00:09–00:13 00:09–00:13 The narrator states that the fighters are coming to the biggest streaming arena, explicitly positioning Netflix as the ultimate platform for this event and highlighting its accessibility. - 00:15–00:17 00:15–00:17 A fighter states that the event will have the largest audience of all time, reiterating the scale and significance of the event being streamed on Netflix. - 00:18–00:21 00:18–00:21 The narrator concludes by saying that things are going to get serious, setting a tone of intensity and high stakes as the video transitions to the date and time of the documentary. - 00:22–00:27 00:22–00:27 The video presents title cards of the different fights that will be on Netflix. - 00:27–00:29 00:27–00:29 The video shows the Netflix logo.

# Ad summary This is an advertisement for the live fight event shown on Netflix. # Brand positioning Netflix is positioned as the leading streaming service, emphasizing its role as the go-to platform for exclusive live events. The brand's tone is authoritative and confident, aligning with its status as a major player in the entertainment industry. By showcasing high-profile fights, Netflix aims to solidify its position as a destination for premium sports content, attracting a broad audience seeking both entertainment and live sports experiences. This approach ignores the norms of traditional sports broadcasting, opting instead to integrate live sports into its existing streaming model, offering viewers a seamless and convenient viewing experience. # Product The product being advertised is a live fight event featuring Ronda Rousey vs Gina Carano as well as other notable fighters. The event will be streamed live on Netflix, promising viewers the opportunity to witness the fights in real time. The ad highlights the event as potentially record-breaking in terms of audience size and historical significance, aiming to create a sense of urgency and excitement around tuning in. The ad emphasizes the event's exclusivity, reinforcing the idea that it is a must-see spectacle available only on Netflix. The value proposition is the unique opportunity to experience high-stakes fights from the comfort of one's home, leveraging Netflix's streaming capabilities to deliver a premium viewing experience. # Visual style The ad employs a dynamic and intense visual style, characterized by quick cuts, shaky camera work, and close-up shots. The editing rhythm is fast-paced, creating a sense of urgency and excitement. The production quality appears to be a blend of polished commercial and raw, gritty footage, enhancing the authentic feel of the fight promotion. Visual motifs include dark, focused lighting and the use of spark effects to emphasize the impact of punches. The audio-visual sync is well-coordinated, with cuts and product actions timed to the music beats and voiceover lines, heightening the overall dramatic effect. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens by showcasing the fighters, Ronda Rousey and Gina Carano, accompanied by a voiceover that immediately captures attention. - 00:00–00:02 The message is that this is the fight everyone wanted to see, setting a tone of anticipation and excitement. The perspective is that of an informed commentator, creating hype for the event by emphasizing its significance. - 00:02–00:05 Building on the initial excitement, the voiceover escalates the stakes by asserting that this fight will be the biggest women's fight in history, amplifying the sense of importance and must-see status. - 00:02–00:05 This builds on the previous narrative by emphasizing its significance. - 00:07–00:14 Transitioning from historical importance to current relevance, the voiceover declares that the two most talked-about fighters of today are arriving on the biggest streaming platform. - 00:07–00:14 The message is that this event is at the cutting edge of both sports and entertainment, positioning Netflix as the premier destination for such high-profile events. It continues building up the narrative. - 00:15–00:17 The ad culminates by predicting that the event will draw the largest audience of all time, reinforcing its unparalleled scale and impact. - 00:15–00:17 A female voiceover is used in this section of the ad. - 00:15–00:17 The tone is confident and assertive, promising viewers an unmissable spectacle. This continues the story. - 00:18–00:21 The male voiceover returns to warn that 'the thing is going to be serious,' adding a sense of gravity and high stakes to the upcoming event. - 00:18–00:21 This intensifies the anticipation.