How TickPick Advertises on Meta

# Ad summary A user-generated content-style advertisement for the Crypto.com Arena featuring a person walking down a set of stairs to see the arena. # Brand positioning This ad promotes Crypto.com Arena. The brand appears to be positioned as a premium entertainment venue, hosting major events such as hockey games. It aims to occupy a space in the consumer's mind as a top-tier location for live sports and entertainment, catering to fans seeking exciting experiences. The brand follows category norms for sports arenas, promoting events and highlighting its facilities. The positioning is both functional, providing a state-of-the-art venue, and emotional, offering thrilling live experiences. # Product The advertisement showcases the Crypto.com Arena, an entertainment venue that hosts various events, including hockey games. The arena features a large seating capacity, a jumbotron, and an ice rink. It is presented as a destination for fans seeking live sports and entertainment experiences. The ad does not mention specific features or amenities beyond what is visible in the shot, but the size and activity implies a state-of-the-art experience. # Visual style The ad has a user-generated content (UGC) feel, with simple camera work and natural lighting. The editing is minimal, with static shots and no transitions. The production quality is basic, contributing to an authentic and relatable tone. The video is shot from a first-person point of view. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The video opens with a first-person view of someone walking down a set of steps within the Crypto.com Arena. - 00:05–00:10 As the person continues down the steps, the ice rink and seating area of the arena become visible. This creates anticipation and reveals the setting as a sports and entertainment venue.

# Ad summary This ad is presented as a man interviewing sports fans on the street about where they purchased their sports tickets from. The ad promotes purchasing tickets from TickPick because fans state they are more affordable. # Brand positioning The brand promoted in this ad is TickPick, a ticket marketplace. The brand seems to occupy an accessible space in the consumer's mind because of its accessibility, affordability, and value. The brand pushes against category norms by offering no added fees to tickets. TickPick's brand positioning is functional (simplicity) and emotional (value). # Product The product being advertised is the TickPick app, which is a place to purchase sports tickets for baseball games. The app is for people who are looking for affordable tickets without service fees. The ad promotes the idea that you can save money for other experiences at the ballpark like food or hats. One customer says that it is 'the one and only place to purchase them from. # Visual style The ad has a UGC feel and is filmed outdoors in natural light. The editing has quick cuts that match the music. The production quality has a casual feel, which makes it seem more authentic. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The man is interviewing a woman at a baseball game and asks her where she purchased her tickets from. The message is to discover where people purchase baseball tickets from. This is from the interviewer's perspective. This is neutral in tone. - 00:02–00:04 00:02–00:04 The woman states that she purchased them on StubHub and that she paid $125 per ticket. The message is that StubHub is not affordable. This is from the customer's point of view. This is neutral in tone. - 00:04–00:07 00:04–00:07 The man is interviewing a man on the street and asks where he purchased his tickets from. The man says TickPick. The message is to discover where people purchase baseball tickets from. This is from the interviewer's perspective. This is neutral in tone. - 00:07–00:13 00:07–00:13 The interviewer asks why he uses TickPick. The man says it's easy to use and it's more affordable, stating that he can save $40 and use that to purchase food or a hat at the game. The message is that TickPick is affordable. This is from the customer's point of view. This is casual in tone. - 00:13–00:16 00:13–00:16 The man is interviewing another man at a baseball game and asks where he purchased his tickets from and how much he paid. The man says SeatGeek, and that he paid $65 each. The message is that SeatGeek is not affordable. This is from the customer's point of view. This is neutral in tone. - 00:16–00:18 00:16–00:18 The man is interviewing another man at a baseball game and asks where he purchased his tickets from and how much he paid. The man says SeatGeek, and that he paid $65. The message is that SeatGeek is not affordable. This is from the customer's point of view. This is neutral in tone. - 00:18–00:21 00:18–00:21 The man is interviewing another man on the street and asks how much he paid for his tickets. The man says $35. The message is that TickPick is affordable. This is from the customer's point of view. This is neutral in tone. - 00:21–00:26 00:21–00:26 The man is interviewing a man on the street and asks where he purchased his tickets from. The man says TickPick because it's the cheapest on the market. The message is that TickPick is affordable. This is from the customer's point of view. This is casual in tone. - 00:26–00:29 00:26–00:29 The man is interviewing another man on the street and asks where he purchased his tickets from. The man says TickPick as well because of the great prices and no fees. The message is that TickPick is affordable. This is from the customer's point of view. This is neutral in tone. - 00:29–00:36 00:29–00:36 The man is interviewing a woman on the street and asks where she purchased her tickets from and why she uses TickPick. She says it's because that's the one and only place to purchase them from. The message is that TickPick is a popular place to purchase tickets from. This is from the customer's point of view. This is casual in tone.

# Ad summary This ad promotes TickPick by interviewing people outside a baseball stadium. The people are asked what the best seat in the stadium is and then the last person states that the best place to purchase tickets is TickPick. # Brand positioning TickPick presents itself as the place to buy baseball tickets. This is achieved by interviewing people and then stating the best place to purchase tickets is on TickPick. By conducting the interviews in a public forum and not having a scripted presentation, TickPick also promotes themselves as an honest, reliable resource for tickets. # Product TickPick is a website and mobile application that allows users to buy and sell tickets for live events. The ad promotes baseball tickets as the product and asks people at the stadium where the best place to sit is, and then the last interviewee says the best place to buy Padres tickets is on TickPick. In this ad, the brand focuses on ease of use and purchase, so that users can enjoy their live experiences. # Visual style This ad has a UGC aesthetic, and it appears as though it was shot on a cell phone. The shots are all outside and mostly static. The editing is standard, where the shot is switched every time a new person speaks. There are also additional shots of the stadium at the bottom of the screen to give context. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The interviewer walks around with a microphone and asks people, "Where's the best place to sit at Petco Park?" - 00:01–00:03 00:01–00:03 The first interviewee answers the question. They state, "Wherever you can see Tatis." - 00:04–00:06 00:04–00:06 The second interviewee answers the question. They state, "Probably on a baseball player's lap." - 00:07–00:10 00:07–00:10 The third interviewee answers the question. They state, "We're gonna do the tri-tip nacho stand. Exactly where I got those." - 00:11–00:11 00:11–00:11 The fourth interviewee answers the question. They state, "Right behind home plate." - 00:12–00:13 00:12–00:13 The fifth interviewee answers the question. They state, "Gallagher Square, pure vibes." - 00:14–00:18 00:14–00:18 The sixth interviewee answers the question. They state, "Oh, I agree with them. Right here in this lounge right behind us. Enjoy the view, sneak in some wine." - 00:19–00:21 00:19–00:21 The seventh interviewee answers the question. They state, "Right behind number 23, Tatis." - 00:22–00:24 00:22–00:24 The eighth interviewee answers the question. They state, "On the field, like close to the field." - 00:26–00:28 00:26–00:28 The ninth interviewee, who is a female, holds the microphone and states, "The best place to get your Padres tickets are on TickPick." - 00:29–00:31 00:29–00:31 The tenth interviewee answers the question. They state, "Depends on the game, if it's cloudy. Outfield, I think." - 00:32–00:32 00:32–00:32 The eleventh interviewee answers the question. They state, "Outfield, man, best view." - 00:33–00:34 00:33–00:34 The twelfth interviewee answers the question. They state, "Right behind home plate." - 00:34–00:37 00:34–00:37 The thirteenth interviewee answers the question. They state, "Definitely third base or first base side, like close to the field."

# Ad summary This ad shows how to save money on baseball tickets by using TickPick. The content creator visits Petco Park in San Diego, showing the atmosphere and food available there. # Brand positioning TickPick is an online marketplace for sports and concert tickets. The ad positions it as a value-driven solution for fans seeking affordable access to live events. The brand aims to occupy the space of a user-friendly platform where individuals can discover budget-friendly tickets. This approach distinguishes it from other ticket vendors by emphasizing savings, convenience, and accessibility, while catering to a younger, tech-savvy demographic. # Product TickPick is an online ticket marketplace that advertises cost savings on tickets for live events. The ad demonstrates that last-minute tickets can be bought at cheaper prices. TickPick users can save money on tickets through the use of promotional codes. # Visual style The ad uses a casual, UGC-style aesthetic. The content creator films handheld-style videos of his journey through the stadium with quick cuts between segments. The production quality has a polished-scrappy style, which helps build trust. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Download TickPick and use my code G10 for $10 off your first purchase. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with an establishing shot of Petco Park in San Diego, claiming it is ranked as the best MLB ballpark. This sets up the location and the high-quality experience the viewer is about to see, creating a sense of excitement and anticipation. - 00:02–00:04 The voiceover states that tickets only cost $34, showing a screenshot of the TickPick purchase, implying that this affordable price is achievable. This builds value and removes the cost barrier, positioning Petco Park as an accessible destination. - 00:04–00:07 The content creator shares that he had to see the stadium for himself, shifting the perspective to a first-person experience. This invites the audience to experience the stadium through the creator's eyes, building trust and authenticity. - 00:16–00:28 The ad highlights different elements of the stadium, including food and Puerto Rican Heritage night, showing the fan experience at Petco Park. By showcasing this event, it evokes an inclusive and vibrant atmosphere, appealing to a broad audience. - 00:28–00:39 The ad moves to Gallagher Square, highlighting its multi-level green space, big screen, and beach sand playground, which highlights the unique amenities beyond the baseball game itself, creating an image of all the fan activities and memories. - 00:39–00:43 The content creator shares his experience and says he will definitely be back soon, solidifying the positive impression of Petco Park. This wraps up the personal experience, reinforcing the value of the visit. - 00:43–00:48 Finally, the ad transitions to a call to action, prompting viewers to download TickPick and use the code “G10” to save money. This ties the experience back to the app, turning the enjoyable imagery into a clear path to savings.

# Ad summary This ad is for the app TickPick, an online ticket marketplace. The ad features a male content creator talking about how to see the Chicago Cubs vs. White Sox game for under $62 on the TickPick app. # Brand positioning TickPick is presented as an online ticket marketplace where users can purchase tickets to live events. The ad positions TickPick as a user-friendly platform that makes it quick and easy to purchase tickets to events without any additional fees. The focus is on the functional benefits of the app, namely saving time and money. # Product TickPick is an online ticket marketplace for live events. The app is positioned as a place to purchase tickets quickly and easily, and the ad addresses the purchase barrier of hidden fees by stating that TickPick has no fees included. The ad shows how to find tickets to the Chicago Cubs vs. White Sox game for under $62 this weekend. # Visual style The ad has a casual, UGC-style aesthetic. The editing style consists of quick cuts and direct-to-camera address. The production quality has a hybrid feel, balancing the polished look of a commercial with the raw, unfiltered feel of user-generated content. The cuts per minute are moderate, and the audio-visual sync is generally well-timed, with cuts and actions timed to the music and voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 The creator introduces the topic of the video: how to watch the Chicago Cubs vs. White Sox game for under $62 on the TickPick app. This opening serves to immediately grab the viewer's attention with a specific, actionable promise. - 00:10–00:17 00:10–00:17 The creator shows the user interface of the TickPick app, showcasing the cheap ticket prices available. This provides a visual demonstration of the value proposition, showing how easy it is to find affordable tickets. - 00:17–00:24 00:17–00:24 The creator hypes up the game, emphasizing the rivalry between the two teams. He then encourages the viewer to find out who will win the game. This provides a bit of narrative tension to motivate viewership.

# Ad summary This ad uses concert footage of Bruno Mars to promote TickPick as a place to buy tickets. # Brand positioning This ad presents TickPick as a source to find and purchase tickets for live events. By using popular artist Bruno Mars as its subject, the brand aims to position itself as a go-to platform for fans seeking access to concerts, aligning with the lifestyle and entertainment interests of music enthusiasts. # Product The ad promotes TickPick, a platform for buying tickets to events, specifically concerts. It uses concert footage to create excitement around seeing Bruno Mars live and implies that tickets can be purchased easily through TickPick. The ad directly encourages viewers to 'buy those Bruno Mars tickets on TickPick' tapping into the fear of missing out (FOMO) for fans. # Visual style The ad has a vibrant and energetic aesthetic due to concert stage lights and high definition footage. The editing style is simple, relying on the energy of the concert footage itself. The ad is fast paced and upbeat. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The ad starts with footage of Bruno Mars performing live on stage.

# Ad summary This ad is about buying tickets for Karol G's world tour at a low price. The ad features a UGC-style demo from a female presenter who shares how you can get tickets on Checkpeck at affordable prices. # Brand positioning Checkpeck is presented as the best platform for purchasing tickets to live events. The brand emphasizes affordability, transparency in pricing (no hidden fees), and a commitment to offering the best prices. The brand aims to position itself as a consumer-friendly alternative in the ticket resale market, focusing on value and eliminating the common frustrations of hidden fees and inflated prices. # Product Checkpeck is a platform for purchasing tickets to live events like Karol G's world tour. The platform has a pricing structure that has no hidden fees. The price you see is the price you pay. The platform helps people see Karol G for under $100. # Visual style The visual style is UGC. The presenter is in front of a static background. There are minimal transitions. The production quality has a low-fi feel to it. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Te recomiendo Checkpeck para tus boletos. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins with an announcement about Karol G's world tour and a pitch that Checkpeck is the best platform to purchase tickets. - 00:05–00:13 Next, the ad transitions to the Checkpeck platform where the presenter highlights the benefits of Checkpeck. She emphasizes the no hidden fees pricing structure and the best price. - 00:13–00:23 Finally, the presenter ends the ad by recapping the low prices available on Checkpeck for Karol G tickets and recommends Checkpeck for purchasing tickets.

# Ad summary The ad uses a side-by-side comparison to show how TickPick offers better views for a cheaper price than other ticket vendors. # Brand positioning TickPick is presented as a user-friendly ticket marketplace with a focus on providing transparent and affordable ticket options for live events. The brand positions itself against competitors by highlighting the value of its service: better views for a better price. By showcasing a clear contrast between expected and actual seating views, TickPick emphasizes reliability and satisfaction. The brand appears to follow industry norms by focusing on events such as baseball games. # Product TickPick is an online ticket marketplace allowing users to purchase tickets to events such as baseball games. The ad focuses on the app's '360° Seat View' which allows users to see what the view will look like from their selected seat. The primary USP is a guarantee that what you see is what you get, avoiding bad views from your selected seat. The ad does this by contrasting the view you expect to get when booking tickets and what you actually get after booking. # Visual style The ad has a UGC style aesthetic, with unedited handheld camera footage that makes it feel like a fan video. The editing rhythm is relatively static with only one cut in the video. The production quality is lo-fi, which helps to support a casual tone and attract a young audience. There are no visual motifs and the pace is slow. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a shot of a baseball field from a high-up section. - 00:00–00:03 Text overlay says 'WHAT YOU THOUGHT YOU WERE GETTING ON TICKPICK'. This is intended to be aspirational and grab the attention of viewers who have previously booked tickets. - 00:03–00:08 The video cuts to another shot of the baseball field. - 00:03–00:08 The text overlay now says 'WHAT YOU ACTUALLY GOT' to show the user what they should actually expect when booking tickets. This is intended to make the viewer feel like they're getting value for their money.

# Ad summary The ad promotes TickPick, a platform that allows you to purchase tickets to events, specifically concerts. The ad shows a comparison between prices between StubHub and TickPick, highlighting the fact that tickets are less expensive on TickPick. The ad states that the price you see is the price you pay on TickPick without any hidden fees. # Brand positioning TickPick is presented as a user-friendly platform where users can buy event tickets. The brand positions itself as transparent by suggesting there are no hidden fees. The brand aims to occupy the space in the consumer's mind as an accessible and honest platform for purchasing tickets, particularly in contrast to other platforms with hidden fees. # Product TickPick is an event ticket marketplace where users can buy tickets for events such as concerts. The ad highlights TickPick's lower prices compared to other ticket marketplaces. The ad also highlights the fact that there are no hidden fees with TickPick, and that the price you see is the price you pay. The app interface is shown, suggesting ease of use. The ad addresses purchase barriers by explicitly stating that the prices are lower than other platforms, and that there are no hidden fees. # Visual style The ad's overall aesthetic appears to be casual and unpolished, with a UGC feel. The editing is basic and includes basic cuts. The production quality looks like a hybrid between polished commercial and UGC. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Se trata de comprar tus voleos con check pack para ver a Carol G este verano. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The creator starts by introducing the app TickPick and stating that the tickets to Carol G shows are cheaper on the app compared to other platforms. This beat introduces the main value proposition of the app. - 00:04–00:07 00:04–00:07 The creator states that La Bichota (Carol G) is going to be touring this summer and that it's time to buy your tickets. This beat builds on the previous beat by providing additional context by stating the specific timing. - 00:07–00:12 00:07–00:12 The creator displays prices on StubHub for Carol G tickets for the Chicago show that start at $142. The intention of this message is to create a visual comparison and highlight that TickPick provides cheaper tickets. This builds on the previous beats by providing a visual comparison. - 00:12–00:17 00:12–00:17 The creator states the price for the same Carol G show in Chicago on TickPick starts at $134. This continues the previous beat to highlight the price discrepancy between TickPick and StubHub. - 00:17–00:21 00:17–00:21 The creator states that on TickPick the price you see is the price you pay and that there are no hidden fees. This beat builds on the previous beat by reinforcing the price transparency of the platform. - 00:22–00:26 00:22–00:26 The creator ends the ad by telling viewers that it is time to buy their tickets on TickPick to go see Carol G this summer. This beat ends the ad with a direct call to action by tying the previous beats together and suggesting the viewer buy their tickets to the show on TickPick now.

# Ad summary This ad promotes Karol G tickets on TickPick, framing ticket purchase as a cultural must-do, using live concert footage and a direct call to action. It targets fans who recognize and want to participate in current cultural moments. # Brand positioning TickPick is positioned as a platform for accessing popular event tickets, highlighted by the claim of being the only major ticket marketplace without hidden fees. The ad's association with Karol G, a current music icon, implies that TickPick is the go-to place for tickets to must-attend cultural events. The brand focuses on functional benefits (no hidden fees) while aligning with emotionally resonant experiences. # Product TickPick is presented as a ticket marketplace, specifically highlighted for offering tickets to Karol G concerts. The ad emphasizes that TickPick is "the only major ticket marketplace with NO hidden fees ever," aiming to address the common purchase barrier of unexpected costs at checkout. The ad promotes immediate ticket purchase to attend a Karol G concert. # Visual style The ad features live concert footage with a UGC feel, likely filmed by a concert-goer. Quick cuts and dynamic camera movement, combined with concert lighting, create an energetic and urgent atmosphere. The overall production quality suggests authenticity, aligning with user-generated content commonly found on social media. # Benefits - [object Object] # Features - [object Object] # Call to action Compra esos boletos de Karol G en TickPick # Point of view - [object Object] # Storyline - 00:00–00:09 The ad opens with concert footage of Karol G performing live on stage, emphasizing excitement and a shared cultural experience.

# Ad summary This ad highlights the affordability of attending baseball games at Angels stadium by purchasing tickets through TickPick. The creator positions the games as a fun experience to view a popular baseball player, Mike Trout. # Brand positioning TickPick is presented as a cost-effective alternative for purchasing tickets to live events. The brand is presented as consumer-first, helping fans find deals that allow them to attend live events such as baseball games at a lower price point. # Product TickPick is an online ticket marketplace where customers can purchase tickets to live events, including baseball games, concerts, and theater performances. The ad highlights how it allows you to find tickets for the Angels baseball team for as low as $12, sitting on the third baseline. By using TickPick, people can watch Mike Trout from a close viewing point. # Visual style The visual style is a combination of both polished and scrappy visuals. The setting takes place at a baseball game, and the camera is handheld, creating a UGC feel. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Let us know in the comments if this is worth it or not. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator starts the video by posing a question about the affordability of Angels games. - 00:01–00:03 The creator says that Angels games are inexpensive. - 00:03–00:07 The creator promotes TickPick as the place to buy tickets and sit on the third baseline. - 00:07–00:10 The creator advertises the low price of $12 to watch Mike Trout. - 00:10–00:12 The creator asks the viewer to comment if this offer is worth it.

# Ad summary This ad promotes TickPick, a ticket marketplace app with transparent upfront pricing for events. A female creator lying in bed explains that A$AP Rocky tickets are selling out and encourages viewers to avoid overpaying for seats by using TickPick, where prices are low up front. # Brand positioning TickPick is presented as a consumer-friendly ticket marketplace that prioritizes transparent and upfront pricing. The brand positions itself against competitors that may have hidden fees or overpriced tickets. The brand's tone is casual and direct, aligning with a customer-first approach. It focuses on the functional benefit of cost savings and avoiding the frustration of overpaying, appealing to practical consumers who value transparency and affordability. # Product TickPick is presented as an app for purchasing tickets to events, particularly concerts. The ad emphasizes that TickPick offers low prices upfront, differentiating it from other ticket marketplaces where prices may be hidden or inflated. The app is positioned as a solution to the common frustration of overpaying for tickets, targeting cost-conscious consumers who want transparent and affordable options. The ad uses the specific example of A$AP Rocky tickets selling out to create a sense of urgency and relevance, suggesting that TickPick is a reliable and convenient platform for securing tickets at reasonable prices. # Visual style The ad has a casual, UGC-style aesthetic with selfie-style framing, suggesting authenticity and a personal recommendation. The production quality is simple, with natural lighting. The editing is minimal with static shots, contributing to the feeling of a spontaneous, unfiltered testimonial. The pacing is conversational. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with the creator directly addressing the audience about the high demand for A$AP Rocky tickets. - 00:03–00:09 She then presents a choice, telling the audience they can scramble for overpriced seats elsewhere or get it right the first time with TickPick. - 00:09–00:15 The creator explains that TickPick offers low prices up front, promoting it as a solution for those who want to avoid overpaying. - 00:15–00:19 Finally, she reinforces her endorsement of TickPick, promising to continue recommending the app to her audience.

# Ad summary This ad by TickPick features interview clips with attendees at Yankee Stadium, as they discuss their seat location in the stadium. # Brand positioning TickPick is an online ticket marketplace where fans can buy and sell tickets to sports, concerts, and theater events. The ad showcases real fan experiences at Yankee Stadium, implying that TickPick offers access to a variety of seating options and price points, contributing to a more engaging and authentic experience. # Product TickPick is presented as an online platform that facilitates the buying and selling of event tickets, in this case, for Yankee Stadium. The ad spotlights the unique atmosphere of different seating areas like the Toyota Terrace and bleacher sections, encouraging viewers to find their ideal game-day experience. By showcasing real fans discussing their preferences and the communal aspect of these areas, TickPick implies that it provides access not just to tickets but to an enhanced event experience. # Visual style The ad features a raw, unpolished aesthetic, resembling UGC content made for social media. The video includes quick cuts and natural lighting, creating a casual, realistic feel. The shots are primarily stable with some panning, maintaining focus on the interviewees and stadium views. The production quality is simple, suggesting authenticity and immediate, capturing the real-time atmosphere of the stadium. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a man in a Yankees jersey stating that tickets cost $27. - 00:02–00:03 The interviewer asks, "What's the best part about sitting out here?" - 00:03–00:04 Cut to a wide shot of a player in the field. The first man is asked whether it is one of the better spots to sit. - 00:04–00:09 The man in the Yankees jersey responds that over in the seats it's a lot more comfortable, but here you get like a true New York experience. - 00:09–00:13 A second man, wearing a Yankees hat and mirrored sunglasses, states, "I'm telling you right now this is Toyota Terrace." - 00:13–00:17 The man continues to describe the area, saying, "Gets real loud. We got the bleach creatures right here, we got Terrace Squad on the other side." - 00:17–00:19 The man adds, "It's like living a dream over here." - 00:19–00:25 The man concludes, "The Terrace shows love to everybody, any ticket, just come show love and we got a spot for you."

# Ad summary This ad promotes TickPick as the place to buy last minute tickets to see Morgan Wallen in concert. The ad features Morgan Wallen singing on stage during a concert. # Brand positioning TickPick is presented as a platform that allows fans to buy last minute tickets for events such as concerts. The brand promotes itself as a reliable source for tickets, especially targeting those who make spontaneous decisions to attend events. The brand is presented in a functional way by focusing on the utility of providing access to last minute tickets. # Product TickPick is an online platform that allows users to purchase tickets for various events, with a focus on last-minute availability. It is designed for fans and event-goers who want to attend concerts, sports games, and other live events. The platform addresses the purchase barrier of last-minute ticket availability by providing options for spontaneous decisions. # Visual style The ad's overall aesthetic is live and energetic, capturing the essence of a concert experience. The editing style includes static shots. The production quality feels like it was shot on a phone. The pacing remains consistent throughout the ad. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:13 00:00–00:13 The ad shows Morgan Wallen performing on stage during a concert. The intention is to capture the excitement of a live performance and entice viewers to want to attend the event. The audience is experiencing it from the perspective of a fan at the concert. The tone is energetic and engaging.

# Ad summary A male content creator shares his experience using TickPick to attend a Flyers game. He flies from Orlando to Philadelphia for the game, boasting about the last-minute ticket deals he finds on the app. # Brand positioning TickPick is presented as a reliable platform for scoring last-minute tickets to live events at competitive prices. The ad promotes the idea that spontaneity shouldn't break the bank by implying that TickPick enables users to enjoy events like sports games without the stress of advance planning or high costs. By showcasing a real user's enthusiastic experience, the brand fosters a sense of community and trust, positioning itself as a go-to for affordable, accessible entertainment. # Product TickPick is a mobile ticketing platform that allows users to buy and sell tickets to live events, including sports games and concerts. The platform distinguishes itself by offering last-minute ticket deals, making it possible for users to attend events on a whim without overpaying. The ad shows the ease and affordability of using TickPick, as the creator enthusiastically flies to see a Flyers game after finding a great price through the app. TickPick aims to eliminate the stress and financial burden associated with event ticketing, positioning itself as a go-to solution for spontaneous entertainment. # Visual style The ad features a casual, UGC-style aesthetic with handheld camera work and natural lighting, giving it an authentic and relatable feel. The editing is simple with mostly static shots and some quick cuts to transition between locations and events. The overall production quality is consistent with typical user-generated content on social media platforms. The pacing is moderate, reflecting the conversational tone of the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Let me know, would you do a day trip like I just did? # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The video starts with the creator in the Orlando airport, explaining that he is flying to Philly for a Flyers game without any bags. This sets up the premise of a spontaneous day trip. - 00:07–00:08 00:07–00:08 The creator is now on the plane, inviting viewers to join his adventure. This creates a sense of inclusivity and anticipation. - 00:08–00:11 00:08–00:11 The creator describes how he always randomly searches TickPick for last-minute ticket deals. This introduces the product and its key benefit: affordable tickets. - 00:11–00:16 00:11–00:16 He explains that TickPick always has the best last-minute deals, so he takes advantage of seeing the Flyers play. This reinforces the value proposition of the product. - 00:16–00:20 00:16–00:20 Back in the airport, the creator admits the Flyers got blown out but says he still had a good time. This shows authenticity and implies a positive overall experience. - 00:20–00:23 00:20–00:23 The video ends with the creator asking if viewers would do a day trip like he did, prompting engagement and a call to action.

# Ad summary This ad for TickPick features Ella Langley performing onstage and encourages users to buy her tickets from the platform. # Brand positioning TickPick is presented as a secondary ticket marketplace where customers can buy tickets to concerts and other events. The ad positions the platform as a way to see artists like Ella Langley live, emphasizing the excitement of experiencing live performances and connecting with favorite artists. The brand positions itself as a reliable source for purchasing concert tickets, and seeks to occupy the space of being a trustworthy place to purchase concert tickets. # Product TickPick is an online ticket marketplace for live events. The platform allows users to buy tickets to concerts, sports games, and other events. The ad promotes the availability of Ella Langley tickets on TickPick, suggesting it is a go-to source for fans looking to see her live. The product provides access to live events, enabling fans to experience their favorite artists and shows in person. The platform addresses the barrier of ticket availability and accessibility, making it easier for fans to attend events they are interested in. # Visual style The ad has a concert-like aesthetic, with stage lighting and live performance footage. The editing style is basic, with a static shot. The production quality appears polished. The pacing is slow and consistent. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The ad opens with the artist, Ella Langley, performing on stage. This aims to immediately capture attention by showcasing a live performance, suggesting an exciting and engaging experience.

# Ad summary This ad shows concert footage from a fan's POV to advertise TickPick. The POV is that the user bought last minute tickets to see Don Toliver, and they're showing footage from the concert. # Brand positioning TickPick is presented as a convenient source for securing last-minute tickets to live events. The brand is positioned as a solution for those seeking spontaneity or dealing with unexpected availability, suggesting a customer-centric approach that caters to impulsive decisions. The ad pushes against the norm of early booking, instead, highlighting the ease and accessibility of last-minute options. # Product TickPick is an online marketplace for event tickets. The ad showcases TickPick as a service where users can purchase tickets to live events, like concerts. The ad specifically highlights the ability to get last-minute tickets, addressing the need for spontaneous and convenient access to events. TickPick is presented as a solution for those seeking live experiences without the hassle of advance planning. # Visual style The ad has a concert-like aesthetic with vibrant colors and a shaky camera, emulating a concert recording. The production quality gives a UGC feel due to the vertical camera orientation. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 The video shows a concert performance of a person on stage, presumably Don Toliver, at a concert with red lighting and fog machines. The intention is to immerse the viewer in the exciting concert experience.

# Ad summary This ad promotes TickPick as a source for last-minute tickets to see Bruno Mars. The ad features a first-person perspective video from the audience at a Bruno Mars concert. # Brand positioning TickPick is presented as a convenient ticketing platform for purchasing event tickets, especially at the last minute. The ad implies TickPick offers access to popular events, positioning it as a go-to source for spontaneous concert-goers and fans looking for a hassle-free ticket buying experience. TickPick caters to those who want to seize opportunities to attend events on a whim. # Product TickPick is an online platform for buying and selling tickets to live events such as concerts and sporting events. It allows users to purchase tickets, often at the last minute, for events that may otherwise be sold out. The primary focus is on providing access to tickets for popular events, such as Bruno Mars concerts, offering a solution for those who decide to attend events spontaneously. # Visual style The ad features a raw, handheld video style, mimicking user-generated content. The lighting is dictated by the concert stage lights, creating a dynamic and immersive atmosphere. Quick cuts sync with the music, enhancing the energy and excitement of the concert experience. The overall aesthetic is energetic and spontaneous, typical of content found on platforms like TikTok or Instagram Reels. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a POV shot from an audience member enjoying a Bruno Mars concert. - 00:00–00:03 The text overlay emphasizes that the tickets were bought last minute from TickPick, creating a sense of spontaneity and ease. - 00:03–00:17 The concert footage continues with views of Bruno Mars and his band performing, reinforcing the exciting experience made possible by TickPick.

# Ad summary This ad promotes TickPick as the place to purchase tickets to Kacey Musgraves concerts. # Brand positioning TickPick positions itself as an affordable and reliable online marketplace to purchase concert tickets. By showcasing Kacey Musgraves, a famous, mainstream artist, TickPick is able to promote itself to an audience of country music fans. # Product TickPick is an online marketplace that resells tickets to live events, including concerts. TickPick enables customers to purchase tickets to the Kacey Musgraves tour. This is conveyed through an image of Kacey Musgraves performing on stage with the overlaid text: "Buy those Kacey Musgraves tickets off TickPick." # Visual style The ad has a concert-like aesthetic with live stage lighting and a dimly-lit background. The production quality is relatively high, the editing style is quick cuts, and there is an audio-visual sync as the singer's actions match the music beats. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:15 00:00–00:15: Singer Kacey Musgraves is shown singing on stage in front of a live audience. A text overlay appears describing how to break a dry spell by buying Kacey Musgraves tickets off TickPick. This is told from the perspective of the brand as they attempt to promote concert tickets for a famous country music singer to help people attending concerts.

# Ad summary This ad is a UGC-style ad promoting TickPick as the platform to buy BTS floor tickets. It features a short clip from a BTS concert, accompanied by a text overlay expressing the excitement of finally obtaining floor tickets through TickPick. The overall message highlights the thrill and satisfaction of securing great concert tickets using the platform. # Brand positioning TickPick is presented as the go-to platform for scoring coveted concert tickets. The brand aims to occupy a space in the consumer's mind as the solution for accessing high-demand events. By showcasing the experience of acquiring BTS floor tickets, TickPick aligns with a fun, exciting lifestyle that caters to fans willing to invest in premium experiences. The brand positions itself against competitors by highlighting its ability to provide access to sought-after events. The brand's positioning is functional, focusing on simplicity and access, while also tapping into the emotional experience of attending a live concert. # Product TickPick is an online platform that allows users to buy and sell tickets to live events, including concerts. The platform is for fans who want access to high-demand tickets. The ad implies a USP of enabling fans to FINALLY get floor tickets, suggesting that the platform provides access to tickets that may be difficult to obtain through other means. The use occasion is clearly attending a BTS concert, and the ad addresses the purchase barrier of high demand and limited availability by showing that TickPick can solve this issue. The ad conveys that TickPick is worth trying for anyone struggling to get tickets to popular events. # Visual style The ad has a UGC aesthetic, giving it a raw and authentic feel. The editing style consists of quick cuts and handheld camera work, adding to the energy and excitement of the concert experience. The production quality is deliberately lo-fi to mimic user-generated content, which helps the ad feel relatable and authentic. The pacing is fast and energetic, with frequent cuts that match the rhythm of the music and the dynamic stage performance. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:13 The ad opens with a vibrant concert scene where members of the K-pop group BTS are performing on stage amidst dazzling lights, pyrotechnics, and a sea of fans. The intent is to immediately capture attention and convey the excitement of a live BTS concert experience.