How SoundCloud Advertises on Meta

# Ad summary This animated ad for SoundCloud promotes the Buzzing feature, which allows users to discover new music based on what real fans are playing, replaying, and playlisting. The ad highlights various music genres available on the platform and emphasizes that music starts on SoundCloud. # Brand positioning SoundCloud is presented as a platform where music discovery begins, emphasizing its role in connecting fans with new and trending music. The brand positions itself as a hub for various music genres, from indie and rock to hip-hop and electronic, catering to diverse musical tastes. SoundCloud aims to occupy a space in the consumer's mind as the go-to platform for discovering what's currently popular among real music fans, pushing against the norm of algorithm-driven recommendations by highlighting fan-powered playlists. The brand aligns with a lifestyle of music exploration and discovery, appealing to users who want to stay updated with the latest trends in music. # Product The Buzzing feature on SoundCloud is highlighted as a way to discover new music based on what real fans are playing, replaying, and playlisting. It is designed for music enthusiasts who want to stay updated with trending music across various genres, including indie, rock, metal, pop, hip-hop, R&B, and electronic. The ad emphasizes that the playlists are fan-powered, suggesting that the music is selected based on real user activity rather than algorithms. The ad addresses the purchase barrier of finding relevant and trending music by offering a curated experience based on popular fan choices. The ad tells the viewer that Buzzing is worth trying because it provides a direct connection to what's currently popular among real music fans, making music discovery more authentic and relevant. # Visual style The ad features a hand-drawn, animated aesthetic with bold colors and simple shapes. The editing style includes quick cuts and transitions to maintain a fast pace. The production quality has a polished feel, combining elements of a commercial with a unique visual style. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with an animated character putting on headphones, followed by a shot of the character using a phone with social media notifications appearing. This sets the stage for discovering new music. - 00:02–00:07 00:02–00:07 The scene transitions to the character on public transport, with posters displaying the message "Fan powered playlists" and "real fans." This emphasizes the community-driven aspect of the music discovery. - 00:07–00:16 00:07–00:16 The ad shows a hand interacting with a phone displaying the Buzzing feature, highlighting options like "Playing," "Replaying," and "Playlisting." This is followed by a montage of various music genres (indie, rock, metal, pop, hip-hop, R&B, electronic) to showcase the diversity of music available. - 00:16–00:18 00:16–00:18 The character is shown again, followed by a phone displaying the message "See who you discover on Buzzing." This reinforces the idea of discovering new artists and music. - 00:18–00:24 00:18–00:24 The ad concludes with a poster stating, "Because in music it all starts on SOUNDCLOUD," followed by the SoundCloud logo. This emphasizes SoundCloud's role as a starting point for music discovery.

# Ad summary This ad promotes SoundCloud's Artist Pro plan, highlighting unlimited uploads and encouraging musicians to subscribe. # Brand positioning SoundCloud is presented as a platform for artists, particularly musicians, to share their work. The brand is positioned as a tool for artists to back up their entire discography and have unlimited uploads. The brand aligns with the values of creativity, artistic expression, and accessibility for musicians. It aims to occupy the space of a supportive platform for artists to manage and share their music without limitations. # Product The product being advertised is SoundCloud's Artist Pro plan, which offers unlimited uploads for musicians. This plan is designed for artists who want to back up their entire discography and share their music without restrictions. The ad addresses the potential purchase barrier of limited upload capacity, highlighting the unlimited nature of the Artist Pro plan. The ad is telling the viewer that this product is worth trying or buying because it removes the limitations on sharing their music and backing up their work. # Visual style The ad has a natural, unfiltered look, resembling a candid shot. The production quality appears to be high, with a focus on capturing a real-life performance moment. The typography is clean and modern, with a focus on legibility. The overall style is designed to feel authentic and relatable, rather than overly polished or staged. # Hooks Headline: UNLIMITED UPLOADS WITH ARTIST PRO # Benefits - [object Object] # Features - [object Object] # Call to action SUBSCRIBE TODAY # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a visual of a musician singing into a microphone, set against a cityscape backdrop. This establishes the context of music creation and performance, from the artist's perspective. - The ad then highlights the key benefit of SoundCloud's Artist Pro plan: unlimited uploads. This message is conveyed from the brand's perspective, emphasizing the value proposition for musicians. - The ad reinforces this benefit by stating that users can back up their entire discography. This is also from the brand's perspective, further clarifying the practical advantage of the Artist Pro plan. - The ad concludes with a call to action, encouraging viewers to subscribe today. This is a direct prompt from the brand, urging immediate action.

# Ad summary This ad shows a comparison chart of the features and costs associated with SoundCloud Artist Pro versus the average cost of using other services. The ad claims users can get it all for less. # Brand positioning SoundCloud is presented as a platform for artists to get their music heard. The brand positions itself in a competitive market by offering a range of tools and services tailored to musicians, such as distribution, content ID, collaboration features, and audience insights. The visual presentation is clean and modern, aligning with a tech-forward approach and an ethos of accessibility and support for artists in managing and promoting their work. # Product SoundCloud Artist Pro is a subscription service designed for musicians. It provides a suite of tools and features that includes distribution, YouTube Content ID, split pay for collaborators, custom label names, storage and backup, production tools, and audience insights. The ad focuses on the cost-effectiveness of the service, highlighting that it offers all these features at a lower total cost compared to using other services individually. The ad promotes the subscription as a comprehensive and affordable solution for musicians looking to manage and grow their music careers. # Visual style The ad uses a clean and professional visual style. It employs a gradient background for depth, a clear table format for data presentation, and pops of color (red checkmarks and price boxes) to draw the eye. The layout is simple and easy to read, with a focus on presenting information in a straightforward manner. This is designed to be instantly scannable. # Hooks Headline: GET IT ALL FOR LESS. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with the SoundCloud logo and tagline 'GET IT ALL FOR LESS.', setting the intention to highlight the platform's value proposition to the audience. The brand is making a direct statement about the comparative cost of its offering. - The core of the ad is a features comparison chart, with SoundCloud Artist Pro listed against 'Average other service'. The brand is clearly laying out the direct comparison of their features against the average competitor. - The chart lists key features such as Distribution, YouTube Content ID, Split Pay for Collaborators, etc., marking SoundCloud Artist Pro with a checkmark. This visual signals that they offer the features. This progresses the comparison and highlights what the viewer gets with SoundCloud. - The final section of the chart compares the total cost, showing '$8.25/Mo at $99/Yr' for SoundCloud Artist Pro versus '$37.41/Mo at $488/Yr' for 'Average other service'. The brand uses a clear and direct value comparison, emphasizing the cost savings of SoundCloud.

# Ad summary This ad promotes SoundCloud as a platform for artists to upload and share their music, turning streams into income. # Brand positioning SoundCloud is presented as a platform for artists to share their music and monetize their streams. The brand aims to occupy the space of a supportive and empowering platform for musicians, enabling them to earn income from their creative work. The brand aligns with the values of creativity, accessibility, and financial empowerment for artists. It pushes against the traditional norms of the music industry by providing a direct avenue for artists to connect with their audience and generate revenue. The brand positioning is both functional (providing a platform for sharing and monetization) and emotional (empowering artists and supporting their creative endeavors). # Product SoundCloud is a platform where artists can upload and share their music, turning streams into income. The product is for musicians and creators who want to share their work with an audience and earn money from their streams. The ad highlights the platform's ability to help artists monetize their music. The ad addresses the purchase barrier of finding a platform that supports artists financially by offering a way to turn streams into income. The ad encourages viewers to upload and share their music on SoundCloud today. # Visual style The ad has a modern and clean visual style with a focus on the brand's logo and key message. The use of a blurred background and a partially out-of-focus image of a musician creates a sense of depth and atmosphere. The white text stands out against the darker background, making the message clear and easy to read. # Hooks Headline: TURN STREAMS INTO INCOME # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Upload and share on SoundCloud today! # Point of view - [object Object] # Storyline - The ad starts by showcasing the SoundCloud logo, immediately establishing the brand and its association with music and audio content. This is told from the brand's perspective, aiming to create instant recognition and set the context for the message. - The ad then highlights the core value proposition: "TURN STREAMS INTO INCOME." This is told from the brand's perspective, emphasizing the financial benefit of using SoundCloud for artists. - The ad concludes with a call to action: "Upload and share on SoundCloud today!" This is told from the brand's perspective, encouraging immediate engagement and adoption of the platform.

# Ad summary An ad from Soundcloud featuring French Montana & Max B. It announces a new track dropped exclusively for their Soundcloud followers. # Brand positioning SoundCloud is presented as a platform where artists can share their music and connect directly with their fans. The ad emphasizes exclusivity, suggesting that SoundCloud provides unique content not available elsewhere. The platform aims to occupy a space in the consumer's mind as a go-to destination for exclusive music and a place where artists value their loyal followers. This positioning highlights a direct relationship between artists and fans, cutting out traditional media gatekeepers. It aligns with a value of exclusivity and direct access, setting it apart from platforms that may offer more mainstream or widely available content. The brand pushes against the norm of broad distribution, instead favoring a more intimate connection with its SoundCloud followers. The brand positioning is functional, focusing on providing exclusive content and direct artist-fan engagement. # Product The featured product is a new music track created by French Montana and Max B, made exclusively available for their SoundCloud followers. This offering is positioned as a special reward for fans who actively engage with the artists on the platform. The ad aims to break down the barrier to accessing exclusive content by highlighting that it is specifically tailored for SoundCloud followers. The track is intended to incentivize users to follow the artists on SoundCloud to gain access to this and potentially other future exclusive releases. The product is presented as a unique and valuable experience, enhancing the appeal of being a follower on the platform. # Visual style The ad features a highly polished, studio-shot image with professional lighting and a clean background. The visual motifs include a focus on the artists themselves. The image treatment involves color grading to enhance the vibrancy of the colors and background removal to create a clean and modern aesthetic. The typography is large and bold to ensure scannability. The visual style contrasts with the platform's native behaviors by presenting a high-design image that stands out in the feed. # Hooks Headline: FRENCH MONTANA & MAX B JUST DROPPED A NEW TRACK EXCLUSIVELY FOR THEIR SOUNDCLOUD FOLLOWERS # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a visual of French Montana and Max B, two well-known artists. This is included to immediately grab the attention of viewers familiar with these artists and signals to the audience what's being advertised is related to their music. The audience experiences this from the brand's perspective, which is leveraging the artists' recognition to draw in potential listeners. - The ad copy announces that French Montana and Max B have just dropped a new track exclusively for their SoundCloud followers. This is included to highlight the exclusivity of the music and incentivize viewers to follow the artists on SoundCloud. This beat is experienced from the brand's perspective, focusing on what actions users should take to gain access to the song.

# Ad summary This image ad for SoundCloud promotes the platform as a place for artists to get paid for their music. The ad features a black and white image of a musician singing into a microphone. # Brand positioning SoundCloud is presented as a platform that empowers artists by providing them with opportunities to monetize their music. The brand positions itself as a community where artists can thrive and get paid for their creative work. This positioning aims to appeal to independent musicians and creators who are looking for ways to share their music and earn income directly from their art. SoundCloud differentiates itself by focusing on direct artist compensation, potentially contrasting with platforms that offer less favorable revenue models for artists. # Product SoundCloud is a music platform that allows artists to share their music and get paid for it. The ad highlights the platform's ability to provide a community for artists, suggesting a supportive environment where musicians can connect and grow. The primary focus is on the monetization aspect, emphasizing that artists can earn money directly from their music on SoundCloud. This addresses a key purchase barrier for artists who may be hesitant to invest time and effort into a platform without clear financial benefits. The ad aims to attract artists by showcasing SoundCloud as a viable option for generating income from their musical creations. # Visual style The ad has a monochromatic visual style, using a black and white image to create a professional and artistic tone. The blurred background and focused subject draw attention to the musician, while the clean typography and logo placement maintain a modern aesthetic. This style is likely intended to convey a sense of authenticity and credibility, appealing to artists and music enthusiasts. # Hooks Headline: JOIN A COMMUNITY OF ARTISTS GETTING PAID FOR THEIR MUSIC ON SOUNDCLOUD # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a black and white image of a musician singing into a microphone, setting a professional and artistic tone. This image is intended to capture the viewer's attention and establish the context of the ad, which is related to music and artists. The audience experiences this from the perspective of an observer, witnessing a moment of artistic expression. - The text overlay invites viewers to "JOIN A COMMUNITY OF ARTISTS GETTING PAID FOR THEIR MUSIC ON SOUNDCLOUD," directly addressing the audience and highlighting the platform's key benefit. This message is delivered from the brand's perspective, aiming to persuade artists to join SoundCloud by emphasizing the opportunity to monetize their music. This progresses the narrative by presenting a clear value proposition for potential users.

# Ad summary This ad for SoundCloud Artist Pro highlights the advanced audience stats and insights that are available to subscribers. The ad features a woman singing into a microphone on a rooftop. # Brand positioning SoundCloud is presented as a platform for artists to build and understand their audience. The brand aims to occupy the space of a supportive partner for musicians, offering tools and insights to help them grow their careers. The brand aligns with the values of creativity, community, and artist empowerment. It pushes against the traditional norms of the music industry by providing a platform for independent artists to connect directly with their fans. The brand positioning is both functional, offering advanced stats and insights, and emotional, fostering a sense of community and empowerment for artists. # Product SoundCloud Artist Pro is a subscription service that provides artists with advanced audience stats and insights. It is designed for musicians who want to build their scene and know their scene. The service offers tools to help artists understand their audience and grow their careers. The ad addresses the purchase barrier of not knowing how to effectively reach and engage with fans by offering data-driven insights. # Visual style The ad has a modern and clean visual style. The production quality is high, with a professional-looking photo of a woman singing into a microphone. The image treatment includes color grading that gives the ad a slightly desaturated look. The typography is large and bold, making it easy to read. The visual style is designed to be eye-catching and informative, while also conveying a sense of professionalism and credibility. # Hooks Headline: GET ADVANCED AUDIENCE STATS AND INSIGHTS WITH ARTIST PRO # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SUBSCRIBE TODAY # Point of view - [object Object] # Storyline - The ad opens by showcasing the SoundCloud logo, immediately establishing the brand behind the offering. This is from the brand's perspective, setting the stage for what's to come. - The ad then highlights the key benefit of SoundCloud Artist Pro: "GET ADVANCED AUDIENCE STATS AND INSIGHTS WITH ARTIST PRO." This is from the brand's perspective, directly communicating the value proposition to the audience. - The ad continues by encouraging artists to "Build your scene and know your scene." This is from the brand's perspective, emphasizing the community aspect and the ability to understand one's audience. - The ad concludes with a call to action: "SUBSCRIBE TODAY." This is from the brand's perspective, urging the audience to take the next step and purchase the product.

# Ad summary The ad promotes SoundCloud Artist Pro by offering one month of 360 Pro on Native Instruments for free, aiming to help artists reach their full potential. # Brand positioning SoundCloud Artist Pro is positioned as a tool to help artists "reach your full potential," appealing to creators who are serious about their craft and looking for professional-grade resources. The collaboration with Native Instruments, signified by the inclusion of their product 360 Pro, aims to provide a tangible value proposition. The ad's visual style is bold and energetic, featuring live concert footage, which conveys a sense of excitement and aligns with the brand’s support for up-and-coming musicians in real-world settings. # Product The ad promotes SoundCloud Artist Pro, a service aimed at artists seeking to enhance their music creation and distribution capabilities. It highlights a limited-time offer of one month of 360 Pro on Native Instruments free with a SoundCloud Artist Pro subscription. This bundled benefit aims to provide artists with high-quality tools and resources to support their creative process. The ad doesn't elaborate on the specific features of either SoundCloud Artist Pro or 360 Pro, but it suggests that the products are designed to elevate an artist's capabilities and help them "reach your full potential." # Visual style The ad uses a bold, high-contrast style with a dynamic live concert scene overlaid with solid blocks of color and text. It merges the energy of live music with a clear, promotional message, and is designed to be eye-catching and informative. The style feels modern and platform-native, fitting seamlessly into social media feeds. # Hooks Headline: REACH YOUR FULL POTENTIAL # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the aspirational statement to "REACH YOUR FULL POTENTIAL", setting a tone of empowerment for artists. The message aims to resonate with artists seeking to enhance their music careers, and is told from the brand's perspective to capture attention and set the stage for the offer. - The ad follows with the offer to "Get 1 month of 360 Pro on Native Instruments free with SoundCloud Artist Pro", which emphasizes the concrete benefits of SoundCloud Artist Pro. This statement is from the brand's point of view, designed to convert interest into action by highlighting the value of the subscription. - The ad then visualizes a live concert scene as the backdrop, providing context and showcasing the energy and environment where music is created and enjoyed. The perspective is that of an observer at a live music event, illustrating the culture and community that SoundCloud supports.

# Ad summary An ad for SoundCloud for Artists, highlighting the benefits of getting featured on SoundCloud's buzzing playlists for new genres. # Brand positioning SoundCloud for Artists aims to empower musicians by providing them with the tools and platform to share their music and connect with fans. The brand is positioned as a launchpad for emerging artists, offering opportunities to get discovered and featured on popular playlists. SoundCloud for Artists directly addresses the needs of musicians looking to expand their reach and gain recognition within the music industry. Their brand promotes accessibility, community, and creative empowerment. # Product SoundCloud for Artists is a service designed to help musicians promote their work and grow their audience on the SoundCloud platform. It provides opportunities for artists to be featured on SoundCloud's "buzzing playlists," which are curated selections of new and trending music across various genres. This service addresses the challenge artists face in gaining visibility and attracting listeners on a crowded platform, and the ad emphasizes that getting featured can help artists reach a wider audience and gain recognition. # Visual style The ad has a high-contrast, edgy visual style, with a dark background and vibrant color accents. The design appears to be inspired by zine culture and underground music scenes. The overall aesthetic is intended to feel current and attention-grabbing. # Hooks Headline: BUZZING # Benefits - [object Object] # Features - [object Object] # Call to action LEARN MORE # Point of view - [object Object] # Storyline - SoundCloud for Artists communicates that artists can get featured on SoundCloud's buzzing playlists. The brand tells the audience what it can offer to artists looking to get their music heard by a wider audience, which leads to the next storyline beat. - The ad continues by listing a few genres of music that are available, including "Rock", "Metal", and "Indie". The brand tells the audience the types of artists that this ad is trying to reach, which leads to the CTA. - The ad wraps up with a CTA button for artists to "Learn More." SoundCloud for Artists prompts the audience to take the next step towards engaging with the brand.

# Ad summary This ad is promoting the SoundCloud Artist Pro plan, allowing unlimited uploads. # Brand positioning SoundCloud is presented as a platform for artists to share their music, emphasizing unlimited uploads as a key feature. The brand aligns with values of creativity, freedom, and accessibility, targeting artists who want to easily share demos, remixes, and other music content. The brand ignores category norms that impose limitations on file sizes or the number of uploads, instead offering freedom and limitless options. The brand positioning is functional, promoting the simplicity of sharing and uploading an unlimited number of tracks, as well as the possibilities it offers. # Product The advertised product is SoundCloud Artist Pro, a subscription plan that allows for unlimited uploads. The product is for artists who want to freely share their demos, remixes, and more. A key USP is the absence of limits on how much content can be uploaded, addressing the potential purchase barrier of storage concerns or restrictions on sharing multiple versions or experiments. The ad emphasizes the creative freedom and storage available to artists using the service. # Visual style The ad has a mixed visual style, blending professional branding with candid lifestyle shots. The production quality varies, with polished text elements contrasted against live-event imagery. The typography is clean and bold, integrated over real-life scenes. The style has a disruptive, native feel that aims to capture attention in-feed with contrasting elements. # Hooks Headline: UNLIMITED UPLOADS = UNLIMITED POSSIBILITIES # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with an image of people at a party. The image conveys a sense of fun and community, suggesting the energy and collaboration that can come from music creation and sharing. - The ad then shifts to SoundCloud's logo and the core message of the campaign, which states 'UNLIMITED UPLOADS = UNLIMITED POSSIBILITIES'. This highlights the main offering in a clear and concise way, making the brand the voice. - The ad reiterates the value proposition by stating, 'Save every demo, remix, and more with Artist Pro'. It tells the viewer exactly what they can do with the service. The brand is speaking directly to the user, offering a solution to their storage needs. - The ad concludes with another image of a person who looks to be a musician, smiling and immersed in a vibrant, collaborative scene. The audience is seeing through the musician's point of view, showcasing the potential benefits of SoundCloud in a real-world context.

# Ad summary This ad promotes Feature.fm, a platform that helps artists unlock their full potential. The ad features a musician rapping about the benefits of using Feature.fm, including access to Artist Pro and $2,500 of benefits. The ad also highlights partnerships with other music platforms like Splice, Serato DJ Suite, and SoundCloud. # Brand positioning Feature.fm is presented as a platform designed to empower artists and help them unlock their full potential. The brand aligns with values of creativity, growth, and professional development within the music industry. It positions itself as a supportive partner for artists, offering resources and opportunities to enhance their careers. The brand pushes against the traditional norms of the music industry by providing accessible tools and benefits to independent artists, fostering a sense of community and collaboration. The brand positioning is both functional, by offering specific tools and resources, and emotional, by fostering a sense of empowerment and potential. # Product Feature.fm is a platform designed to help artists unlock their full potential by providing access to tools and resources that enhance their careers. The platform offers $2,500 of benefits, including access to Artist Pro, which provides features and tools to help artists manage and promote their music. Feature.fm partners with other music platforms like Splice, Serato DJ Suite, and SoundCloud, offering artists a comprehensive ecosystem for music creation and promotion. The platform is for artists looking to grow their careers and gain access to resources that can help them succeed in the music industry. The ad highlights the value of Feature.fm by showcasing the tangible benefits and partnerships that artists can leverage to advance their careers. # Visual style The ad has a modern, UGC-style aesthetic with a focus on the musician and the text overlays. The editing style includes quick cuts and transitions to keep the pace engaging. The production quality is polished, with clear visuals and sound. The visual motifs include the spotlight effect, the use of brand logos, and the black marble background. The pacing is consistent, with cuts timed to the music beats. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a musician rapping in front of a blue background with a spotlight effect. - 00:02–00:03 Text overlay appears, stating "Unlock your full potential,". - 00:03–00:06 The musician continues rapping, and the text overlay expands to include "and $2,500 of benefits,". - 00:06–00:08 The background changes to black with a record graphic, and the text overlay changes to "with Artist Pro." - 00:08–00:10 The ad concludes with the SoundCloud logo on a black marble background.

# Ad summary This ad features a black-and-white photograph of a musician singing into a microphone. Text overlaid in white encourages artists to join a community and get paid for their music on SoundCloud. # Brand positioning SoundCloud is presented as a platform where artists can build a community and monetize their music. The brand positions itself as a supportive ecosystem for musicians, pushing against the traditional industry model where artists may struggle to get paid. SoundCloud aims to occupy a space in the consumer's mind as an empowering tool, aligning with the values of independence and financial sustainability in the music industry. This positioning is functional, offering a practical solution for artists to earn money. # Product The ad promotes SoundCloud as a platform for artists to get paid for their music. It works by providing a community and infrastructure where musicians can share their work and earn revenue. The ad is for artists who are looking to monetize their creations and connect with other like-minded individuals. A USP is the direct opportunity to earn money for music shared on the platform. This ad speaks to the potential purchase barrier of financial instability that many artists face. The ad showcases SoundCloud as a solution, implying it is worth trying because it offers a direct path to monetization and community support. # Visual style The ad employs a high-contrast black and white filter, creating a dramatic and edgy look. The image is a professionally shot concert photo, implying high production quality. The typography is simple and clean, layered over the image. This creates a visually striking, yet easily scannable ad for in-feed viewing. # Hooks Headline: JOIN A COMMUNITY OF ARTISTS GETTING PAID FOR THEIR MUSIC ON SOUNDCLOUD # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an image of a musician performing, which grabs attention and establishes the context of music creation from the brand's perspective. This is included to set the stage for the value proposition of the brand. - The text overlay invites artists to join a community and get paid for their music on SoundCloud from the brand's perspective. This highlights the financial benefit and community aspect of the platform. This progresses the narrative by offering a specific action and value proposition.

# Ad summary This ad is for SoundCloud. It reminds artists that their fans are still on the platform and encourages them to start releasing music again. # Brand positioning SoundCloud is presented as a platform for artists to share their music and connect with fans. The brand aims to occupy the space of a supportive community where artists can easily release and promote their work. By encouraging artists to return, it reinforces the platform's value as a reliable hub for musicians and their audiences. The brand promotes a sense of community and accessibility, contrasting with potentially more exclusive or complicated music distribution channels. The positioning is both functional (offering a platform for releasing music) and emotional (reconnecting with fans), catering to artists' desire for both exposure and community engagement. # Product SoundCloud is a platform for artists to release and share music with their fans. The ad highlights that SoundCloud offers an avenue for artists to reconnect with their audience. The call to action encourages artists to "Start releasing again for less with Artist+", suggesting a pricing incentive or subscription plan. It addresses the potential purchase barrier of cost by emphasizing affordability. The ad is telling the viewer that SoundCloud is a valuable platform because it allows artists to easily reach their fan base again, especially for those who may have stopped releasing music or moved to other platforms. # Visual style The ad has a modern, urban aesthetic with a focus on music creation. The image is well-lit and shot at eye level, providing a clear view of the DJ mixing board. The overall tone is inviting and professional, aimed at attracting musicians and artists to return to the SoundCloud platform. # Hooks Headline: YOUR FANS ARE STILL HERE. ARE YOU? # Benefits - [object Object] # Call to action COME BACK TO SOUNDCLOUD # Point of view - [object Object] # Storyline - The ad starts by asking, "YOUR FANS ARE STILL HERE. ARE YOU?", this is designed to catch the attention of artists who may have left SoundCloud or stopped releasing music on the platform. The brand is highlighting the value of the platform by reminding artists that their fan base is still present and active. - The text "Start releasing again for less with Artist+" explains the offer to come back. The brand uses this line to try and persuade the artist that returning to SoundCloud is worth it. - The ad ends with the text "COME BACK TO SOUNDCLOUD", which urges artists to return to the platform. The brand reinforces the message of reconnecting with their audience and leveraging the platform's community.

# Ad summary The ad is promoting music distribution via SoundCloud. It features a musician in a recording setting. The ad highlights the benefit of retaining ownership of music and earning money through distribution with SoundCloud. # Brand positioning SoundCloud is presented as a platform that supports independent musicians by offering tools for music distribution. The brand aims to occupy a space that empowers artists, allowing them to retain control of their music and earnings. The ad reflects a modern, artist-centric approach, which challenges traditional record label models by focusing on direct artist empowerment and financial independence. # Product The ad promotes SoundCloud's music distribution services. This service allows musicians to upload and distribute their music to various platforms. It is designed for independent musicians who want to maintain ownership of their music and directly monetize their work. The service emphasizes the benefit of allowing artists to retain ownership and earn money through distribution, addressing the common concern of losing control over one's music when working with traditional labels or distributors. The focus of the ad is to present SoundCloud as a viable platform for artists looking to manage and profit from their music independently. # Visual style The ad has a modern, vibrant visual style. The production quality appears to be high, with studio-like lighting and a professionally shot image. The color grading uses cool tones, with blue and purple lighting creating a contemporary feel. The typography is bold and clean, enhancing readability and emphasizing the core message. The layout is simple and direct, with the main focus on the musician and the headline. This creates a visually engaging ad that is likely to capture attention in a social media feed. # Hooks Headline: YOUR MUSIC, YOUR MONEY # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the bold statement: "YOUR MUSIC, YOUR MONEY WHEN YOU DISTRIBUTE WITH US." This headline grabs attention and positions SoundCloud as a service that empowers musicians by ensuring they retain control over their music and earnings. The brand is conveying this message. - The image of a musician in a recording setting, smiling and using his phone, reinforces the message. He is presumably checking his distribution performance or managing his music through the SoundCloud platform. This scene is shown through the perspective of SoundCloud, suggesting the platform supports and benefits its users. - The inclusion of the SoundCloud logo at the bottom of the image visually reinforces the brand identity and links the positive scenario of the musician succeeding to the SoundCloud platform. This is presented from the brand's perspective.

# Ad summary A creator shares her experience using SoundCloud as a music distribution platform. She notes that SoundCloud has been her highest source of tangible income from streams, and that it is nice to see that there are streaming services out there that care about the artist. # Brand positioning SoundCloud is presented as a music streaming service that cares about the artist. The ad implies that other streaming services do not prioritize artists, and that SoundCloud is different because it gives a f*** about the artist. The brand is positioned as a platform that is worth using because it puts the artist first. # Product SoundCloud is a music streaming service that allows artists to distribute their music. The ad highlights that SoundCloud gives 100% of the revenue to the artist, which is a USP. The ad also implies that other streaming services do not give as much revenue to the artist, which is a purchase barrier that SoundCloud addresses. # Visual style The ad has a UGC feel. The production quality is low-end, and the editing style is static shots. The pacing is slow and consistent. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator introduces herself and says that she is going to speak unscripted about SoundCloud. - 00:05–00:15 The creator says that she has been distributing using SoundCloud since 2022, and that SoundCloud has been her highest source of actual tangible income from streams. - 00:15–00:18 The creator says that other streaming services didn't even come close to providing the same income. - 00:18–00:25 The creator says that now that SoundCloud is giving 100%, it is clear that this is the app that we all need to be on. - 00:25–00:43 The creator says that especially in the world where other streaming services are putting their money towards things that aren't exactly music related, it is nice to see that there are apps out there like SoundCloud who give a f*** about the artist.

# Ad summary This ad promotes a one-month free trial of SoundCloud's 360 Pro service when subscribing through Native Instruments' Artist Pro platform. # Brand positioning SoundCloud is presented as a platform where artists can elevate their music and connect with a community. The ad highlights the benefits of SoundCloud Artist Pro, implying it's a premium service designed to provide artists with tools and resources to enhance their presence and reach. By partnering with Native Instruments, SoundCloud aligns itself with a brand known for providing high-quality audio software and hardware, further positioning itself as a platform that values and supports music creation at a professional level. This collaboration suggests that SoundCloud aims to be at the forefront of music technology, empowering artists with resources to create and promote their music effectively. # Product The advertised product is a one-month free trial of SoundCloud 360 Pro, offered in partnership with Native Instruments through SoundCloud Artist Pro. This promotion provides users with access to premium benefits, suggesting an enhanced experience on the SoundCloud platform. SoundCloud Artist Pro itself is positioned as a service that offers additional tools and features for artists. The ad aims to lower the barrier to entry by offering a free trial, encouraging users to explore the full potential of SoundCloud's premium features. This is intended for musicians and creators who seek to maximize their reach and improve their production quality through Native Instruments. # Visual style The ad has a vibrant, monochromatic yellow color scheme that is carried through every design element. A grainy effect is applied throughout. The overall style is clean and modern, with a focus on clear messaging and a visually appealing layout. The typeface is bold and contemporary, contributing to a high-energy, engaging aesthetic. The visual style is designed to be eye-catching and scannable. # Hooks Headline: Get 1 month free of 360 Pro on # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Subscribe now # Point of view - [object Object] # Storyline - The ad opens by highlighting a limited-time promotional offer, getting one month free of 360 Pro on Native Instruments. The brand makes the viewer aware of the opportunity, aiming to immediately grab their attention and pique their interest with a clear benefit. - The ad elaborates by mentioning 'plus other premium benefits with SOUNDCLOUD ARTIST PRO,' reinforcing the value proposition of the offer. The brand expands on the initial incentive, suggesting that there are additional perks beyond the free trial, encouraging viewers to explore SoundCloud Artist Pro for enhanced features. - The ad concludes with a direct call to action, 'Subscribe now,' prompting the viewer to take immediate action and capitalize on the offer. The brand motivates the viewer to convert their interest into a subscription, creating a sense of urgency and direct engagement.

# Ad summary This SoundCloud ad, designed for artists, highlights new genres and aims to get them featured on SoundCloud's buzzing playlists. The visual style uses bright labels against a black and white background for contrast. # Brand positioning SoundCloud is being presented as the go-to platform for artists looking to get their music heard and featured. The ad is explicitly targeting artists by including "FOR ARTISTS" in the logo. The brand is positioning itself as a key player in the music industry that can provide exposure through its curated playlists and the brand is functionally focused on providing a platform for artists to share and promote their music. # Product SoundCloud is a digital music platform that connects artists with listeners. The ad specifically aims to get artists featured on SoundCloud's "buzzing playlists." The ad targets artists in the rock, metal, and indie genres, offering increased visibility and potential for broader audience reach. The purpose of the ad is to get musicians to "LEARN MORE" about being featured. # Visual style The ad has a bold, modern style with high contrast, utilizing a black and white checkered background juxtaposed with brightly colored text badges. The layout is clean with clear typography, making it scannable. The integration of shears as a visual element adds an edgy touch. # Hooks Headline: BUZZING new genres # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action LEARN MORE # Point of view - [object Object] # Storyline - The ad starts with SoundCloud's logo and "FOR ARTISTS," immediately establishing the brand's identity and target audience. This sets the stage for the rest of the ad, making it clear that the content is tailored for musicians looking to get their work noticed by the brand. - The ad highlights "BUZZING new genres" to pique the interest of artists in rock, metal, and indie categories. The copy is emphasizing how current and relevant the sounds are within SoundCloud's world to attract attention and interest. - The copy tells artists to "Get featured on Soundcloud's buzzing playlists" as a clear benefit, offering artists exposure. This is the brand telling the viewer about the value of using their platform. - The ad includes a "LEARN MORE" button, prompting artists to explore the opportunity further. This button is from the brand, pushing a CTA to the viewer so they can learn more about how the Soundcloud platform could help them.

# Ad summary An image ad promoting SoundCloud's features of high-quality audio, ad-free listening, offline listening, and supporting artists. # Brand positioning SoundCloud is presented as a modern, user-centric music platform. It is positioned as a service that not only provides high-quality audio and ad-free listening but also supports artists. The brand emphasizes accessibility with offline listening capabilities, catering to users who value both convenience and ethical engagement with the music industry. # Product The ad promotes SoundCloud as a premier music platform. Key features include: High-Quality Audio, offering an enhanced listening experience. It is Ad-Free, ensuring uninterrupted enjoyment of music. Offline Listening is available, enabling users to listen to their favorite tracks without an internet connection. Finally, it's a platform that supports artists, contributing to the sustainability of the music ecosystem. Together, these features make SoundCloud an appealing choice for those who seek quality, convenience, and ethical engagement. # Visual style The ad has a modern, clean visual style with a focus on clarity and readability. The production quality is high, with a gradient background and crisp icons. The visual motifs include rounded rectangles and simple icons. The typography is clean and legible, with a focus on highlighting key features. The ad contrasts the black background with white and orange to be disruptive and stand out in a feed. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the SoundCloud logo at the top, immediately establishing the brand. This introduction primes the viewer to associate the following benefits with SoundCloud. The brand is speaking. - The ad then presents four key benefits, each in its own rounded rectangle. Each benefit starts with a checkmark and is paired with a unique icon representing the feature. The brand is presenting what it has to offer the customer. - Each feature is displayed in the same consistent layout. The benefit is listed on the left and a representative icon on the right. The structure is used to clearly present the values offered by the brand. The brand is the one showing the different features.

# Ad summary This ad promotes SoundCloud's Artist Pro tools, highlighting its ability to help artists grow from their basement to the stage. # Brand positioning SoundCloud is presented as a platform that supports artists in their journey from amateur to professional. The brand aims to occupy the space of a supportive and empowering tool for musicians, regardless of their current level. It aligns with values of growth, accessibility, and artistic development. SoundCloud positions itself as a platform that helps artists elevate their careers, providing the necessary tools to transition from a home-based setup to a professional stage presence. The brand positioning is both functional, offering tools for growth, and emotional, fostering a sense of empowerment and achievement. # Product The ad promotes SoundCloud's Artist Pro tools, designed to help artists grow their careers. These tools are aimed at musicians who are looking to elevate their work from a home-based setup to a professional stage presence. The ad highlights the product's ability to provide the necessary resources for artists to develop and expand their reach. The USPs include facilitating growth and providing tools to help artists transition from their "basement to the stage." The ad addresses the purchase barrier of limited resources or lack of professional tools, positioning Artist Pro as the solution for artists looking to advance their careers. # Visual style The ad has a modern and edgy visual style, with a focus on the artist's performance. The production quality appears to be high, with professional lighting and composition. The image treatment includes a slight blurring effect in the background to emphasize the artist. The typography is clean and legible, with a focus on conveying the message clearly. The overall style is designed to be eye-catching and engaging, fitting for a platform like Instagram or TikTok. # Hooks Headline: FROM YOUR BASEMENT TO THE STAGE, ARTIST PRO GIVES YOU THE TOOLS TO GROW # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by highlighting the journey of an artist from their humble beginnings in a basement to performing on a professional stage. This is intended to inspire and resonate with aspiring musicians, showing them the potential for growth. The perspective is from the brand, showcasing the transformative journey that SoundCloud Artist Pro can facilitate. - The ad then states that Artist Pro provides the tools necessary for artists to grow. This emphasizes the functional aspect of the product, highlighting its ability to support artists in their development. The perspective is from the brand, communicating the value and utility of its Artist Pro tools.

# Ad summary This image ad promotes SoundCloud's Artist Pro feature, encouraging artists to connect with their fans and find new ones. # Brand positioning SoundCloud is presented as a platform that empowers artists to connect with their fans and grow their audience. The brand positions itself as a tool for artists to find new fans and engage with their biggest supporters, suggesting a focus on community and artist development. The brand aims to occupy the space of a supportive platform that helps artists thrive by providing tools to manage and expand their fanbase. This positioning is functional, focusing on the practical benefits of using SoundCloud's Artist Pro feature. # Product The product being advertised is SoundCloud's Artist Pro, a feature designed to help artists find new fans and connect with their existing supporters. The ad targets artists who are looking to grow their audience and engage more deeply with their fanbase. The ad highlights the functional benefits of Artist Pro, emphasizing its utility in building and maintaining artist-fan relationships. The ad does not explicitly mention specific features or functionalities of Artist Pro, but it implies that the tool provides resources and capabilities that facilitate artist-fan connections. The ad aims to persuade viewers that Artist Pro is a valuable tool for artists seeking to expand their reach and strengthen their community. # Visual style The ad has a vibrant and energetic visual style, using a concert crowd as a backdrop to convey excitement and connection. The image is slightly blurred, creating a sense of movement and atmosphere. The warm lighting adds to the energetic feel, while the white text stands out against the darker background. The overall style is designed to be eye-catching and engaging, fitting for a social media ad. # Hooks Headline: FIND NEW FANS AND CONNECT WITH YOUR BIGGEST SUPPORTERS USING ARTIST PRO # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a visual of a crowd at a concert, with fans raising their hands and making heart shapes, conveying a sense of excitement and connection. This sets the stage for the message that follows, emphasizing the importance of fans and supporters. The perspective is from the brand, showcasing the vibrant atmosphere that artists can tap into. - The ad then presents the core message: "FIND NEW FANS AND CONNECT WITH YOUR BIGGEST SUPPORTERS USING ARTIST PRO." This highlights the key benefits of SoundCloud's Artist Pro feature, framing it as a solution for artists looking to expand their reach and engage with their fanbase. The perspective is from the brand, directly addressing artists and offering a solution to their needs.