How Songfinch Advertises on Meta

# Ad summary This ad promotes Songfinch, a platform that connects users with artists to create personalized songs based on their personal stories and experiences. The ad features Brooks Hoffman, a country artist from Nashville, Tennessee, who explains how the platform works and invites viewers to have their own songs written. # Brand positioning Songfinch is presented as a unique service that democratizes the music creation process, making it accessible for anyone to have a personalized song written about their life. The brand positions itself as a platform where fans and artists create together, offering a way for individuals to capture and share their stories through music. By focusing on the emotional connection of personalized songs, Songfinch stands out in the music industry by providing a service that transcends traditional music consumption. # Product Songfinch is a platform that connects users with artists to create personalized songs based on their life stories. Users share moments, memories, and people significant to them, and Songfinch artists craft a song that encapsulates these details. The ad emphasizes that these songs are "one of one," meaning they are unique and tailored specifically to the individual's experiences. This product is for anyone who wants to capture and share their personal stories through music, offering a way to create a meaningful and lasting keepsake. # Visual style The ad has a casual, UGC-style aesthetic, featuring direct-to-camera testimonials and personal settings. The editing is relatively simple, with quick cuts between speakers and scenes. The production quality is a mix of polished shots and more raw, authentic footage. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Link in bio. Let's write your song. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:06 The ad starts with a direct address from Brooks Hoffman, a country artist, who speaks to the viewer. - 00:06–00:11 Brooks introduces himself as a country artist from Nashville, Tennessee. - 00:11–00:18 Brooks states that when he's not on the road or working on his own music, he's writing personalized songs on Songfinch. - 00:19–00:28 Brooks explains how Songfinch works, stating that users tell him about their lives, moments, memories, and the people that matter to them, and he'll write them a song that feels like it was always meant to exist. - 00:28–00:32 The ad cuts to different artists on the Songfinch platform. - 00:32–00:33 Brooks directs the viewer to the link in his bio to let's write their song.

# Ad summary Mayim Bialik promotes the Songfinch service. She explains the process of having a radio quality song made that is inspired by the customer's life and the people they love. Songfinch musicians work with the customer to create original songs. # Brand positioning Songfinch is a service where musicians write and produce radio-quality songs for customers using information they provide about their lives and relationships. These songs are designed to be an original way to wrap up feelings and send them to loved ones with a musical bow. Songfinch distinguishes itself by offering a unique and personalized gift that resonates emotionally with both the giver and the recipient. The brand appears to be functional in that it emphasizes high-quality audio and emotional in that it gives a gift that wraps up feelings. # Product Songfinch enables customers to create original, radio-quality songs inspired by their own lives and the people they love. In a process that takes 4-7 days, customers can tell the company who the song is for, what style of song they want, and then share personal details about their relationship. The end result is a gift or experience that is completely unique and exciting. The brand features a tear-provoking social media post. Songfinch gives people a unique way to wrap up their feelings and send them to their loved ones with a musical bow, making giving a gift ridiculously easy. # Visual style This ad features a hybrid of styles, blending a polished studio-like appearance with a UGC feel. The shots of Mayim and Jonathan use static, eye-level camera angles, creating a personal, direct connection with the viewer. The use of screen recordings of the Spotify App and the Songfinch Website provide detailed information. The editing rhythm is smooth, maintaining a conversational pace that aligns with the narrative. There is a consistent audio-visual sync with cuts timed to changes in speakers and highlighted information. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Start your song at Songfinch.com # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:06 Mayim begins by explaining that a song on the radio can give you the feeling that it was written about you. - 00:06–00:15 Mayim continues by explaining that she's crying because Jonathan and she worked together on creating a song with a Songfinch musician. - 00:15–00:20 Mayim introduces a Songfinch produced song called "That's A Track" and includes a shot of the song information on Spotify with emojis that express the sentiment "Our Song!!". - 00:20–00:28 Jonathan explains that he was skeptical, but hearing the song was emotional. - 00:28–00:34 Jonathan continues that he and Mayim listened to the song right before filming, and he doesn't know what to say because it's unbelievable. - 00:35–00:47 Mayim continues by explaining that Songfinch lets you create an original, radio-quality song inspired by your own life and the people you love. She continues by explaining the process to create your song. - 00:47–00:50 Mayim explains that it takes 4-7 days, but the song lasts forever.

# Ad summary This ad promotes Songfinch, a service that turns special memories into personalized songs. The ad begins with a man playing a guitar and stating that there are only two steps to create a song. He shares old photos and videos with his mother, and then records the song. He shows other creators who use the service. Lastly, a woman is seen crying in her car after listening to the song she received from Songfinch. # Brand positioning Songfinch is a service that helps customers turn their personal stories and memories into custom-made songs. Songfinch aims to occupy a space in the consumer's mind as a gift-giving option. The brand values emotional connection, and aims to create personalized gifts. The brand pushes against generic, impersonal gift-giving. The brand positioning is emotional, focusing on creating meaningful connections through music. # Product Songfinch is a service that creates personalized songs from customers' special memories and stories. The service aims to help people create meaningful gifts. Customers provide Songfinch with stories and memories, and the company's talented artists turn these memories into songs, which Songfinch aims to help your mom relive every moment and memory on Mother's Day. Songfinch aims to address the challenge of finding meaningful gifts for loved ones, particularly for special occasions like Mother's Day. # Visual style The ad has a blended aesthetic, incorporating both archival footage and contemporary UGC-style content. The editing style includes quick cuts and smooth transitions between shots. The production quality varies, with some shots appearing polished and others having a more casual, UGC feel. The pacing is moderate, with cuts timed to the music beats and voiceover lines. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The creator is lying on his back playing guitar and looking up into the camera. - 00:02–00:07 The ad transitions to an old video of a young Black boy holding hands with a woman as they walk down the sidewalk. The speaker says, "Step 1, you write all the tales of mother’s love." - 00:07–00:08 The ad cuts to old footage of a Black child sitting at the kitchen table while the mother stirs something in a pot. - 00:08–00:10 The ad cuts to a screen recording of someone typing, "you write all the tales of mother's love. She remembers..." - 00:10–00:13 The ad cuts back to the creator leaning on a wall talking on the phone. Overlaid text conversation reads, "❤️: hey mum! ❤️: how have you been honey." - 00:13–00:15 The ad shows old footage of a mother holding up her baby and smiling. - 00:15–00:16 The ad shows old footage of a mother hugging her son by a Christmas tree, as they laugh. - 00:16–00:19 The ad cuts back to the creator leaning on the wall talking on the phone. Overlaid text reads, "❤️: what do you need it for? Give me a sec." - 00:19–00:23 The creator is lying on his back playing the guitar and says, "Step 2, I turn it into a song." - 00:25–00:31 The ad cuts to the creator recording the song into a microphone with the lyrics overlaid on the screen. - 00:31–00:37 The creator says, "Find me, and thousands of other talented artists who'd be absolutely honored to make your mom relive those special memories." - 00:34–00:37 The ad transitions to a woman sitting in her car crying. - 00:37–00:42 The ad displays Songfinch's logo and tagline, "Relive every moment and memory with your mom this Mother's Day."

# Ad summary The ad is for Songfinch, promoting their service of creating personalized songs by artists. It is targeted towards people looking for a unique Mother's Day gift, positioning a custom song as a more thoughtful and memorable alternative to traditional gifts. # Brand positioning Songfinch is presented as a unique and heartfelt alternative to traditional gifts. The brand positions itself in the emotional gifting space, focusing on creating personalized experiences rather than material possessions. It aligns with values of thoughtfulness, sentimentality, and cherishing memories. The brand pushes against the norms of generic, mass-produced gifts, offering a custom, emotional product that is intended to create a lasting impact. The brand aims to occupy the space of providing emotionally resonant and personalized gifts. # Product Songfinch offers the service of creating original, personalized songs written by professional artists. The product is for anyone looking to give a deeply personal and meaningful gift. The service involves working with an artist to create a song tailored to the recipient's life and memories. The ad explicitly mentions that the song is "written by an artist, just for her," emphasizing the custom and artistic nature of the product. A USP is the ability to "relive your memories as a family together" through a unique and personalized song. The ad addresses the purchase barrier of gifting generic and uninspired presents by offering a thoughtful and memorable alternative. # Visual style The ad features a clean and minimalist aesthetic, utilizing a flatlay composition. The production quality appears to be studio-shot, with soft, diffused lighting. The image treatment includes subtle color grading to enhance the warmth of the notepad. The overall style aims to create a sense of authenticity and personal touch, contrasting with the high-polish look often associated with digital ads. The typography is integrated in a straightforward and legible manner. The visual style seems to contrast with the typical norms of in-feed ads, which might help it stand out and capture attention. # Hooks Headline: THE ONLY MOTHER'S DAY GIFT SHE WON'T SECOND GUESS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by suggesting a common problem: giving a Mother's Day gift that might be second-guessed. This is conveyed from the brand's perspective to capture the audience's attention by identifying a common gifting dilemma. - Next, the ad presents a handwritten list on a notepad, crossing out traditional gift ideas like "Designer purse," "Spa day," "Jewelry," "Weekend getaway," and "Couples massage." This is shown from the customer's perspective to imply that these common gifts are not unique or personal enough. - The list concludes with "A song about her life, written by an artist, just for her," which is circled, emphasizing it as the preferred choice. This is presented from the brand's perspective, highlighting Songfinch's unique offering as a personalized and meaningful gift. - Finally, the ad encourages the viewer to "Show her your love. Work with an artist on Songfinch to write her an original song so you can relive your memories as a family together." This is communicated from the brand's perspective, encouraging the viewer to take action and purchase the Songfinch service.

# Ad summary This ad for Songfinch aims to provide a solution for Mother's Day gifts beyond the classic card and flowers. Through user-generated content from artists and customers, they show how custom songs can make Mother's Day more special. # Brand positioning Songfinch is a platform that connects customers with independent artists to create personalized songs. They aim to disrupt traditional, generic gifts and provide meaningful ways to express feelings. Songfinch positions itself as a modern, emotional alternative to commonplace gifts by offering a unique, heartfelt experience. # Product Songfinch offers custom-made songs created by independent artists tailored to individual stories or memories. Customers provide details, anecdotes, and personal information that the artist then turns into a unique, personalized song. These songs are designed to capture special moments, express sentiments, and act as memorable gifts for loved ones. The songs are explicitly intended to be a heartfelt alternative to generic gifts, enabling customers to show they've put genuine thought and effort into their present. # Visual style The ad uses a blend of casual UGC-style footage and polished studio shots. The grocery store and car scenes have a raw, unfiltered feel with natural lighting, giving the ad an authentic tone. Interspersed are vintage flashback images and moments in the recording studio. The editing pace is moderate, balancing quick cuts during the artist introductions with slower, more emotive shots during the singing segments, creating a dynamic yet heartfelt viewing experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Link in bio. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 The ad begins with a creator standing in a grocery store, expressing dissatisfaction with the unoriginality of traditional Mother's Day gifts like cards and flowers. The tone is casual and relatable, presenting a common gifting dilemma. - 00:05–00:16 A transition to the creator playing guitar and singing a song underscores how much a mom can remember about her child's life. This serves as a contrast to the lack of personal touch in conventional gifts. - 00:16–00:21 The same creator highlights the idea of forgetting key dates in the life of your mother and then reiterates that it's time to even things out by getting her a custom song. The creator's expression shifts to a hopeful one, conveying a sense of redemption and offering a solution to make up for past forgetfulness. - 00:21–00:24 The ad transitions to various artists introducing themselves and highlighting their capabilities on Songfinch. This showcases the platform's diversity and availability of talent. - 00:24–00:26 The ad shows a customer crying in her car after receiving a Songfinch song, reinforcing the emotional impact of personalized gifts. This serves as a testimonial and emphasizes the heartfelt value of the product. - 00:26–00:30 The ad ends with the same creator repeating that the custom song is to prove that you've been paying attention. The tone shifts back to upbeat and positive, driving home the key value proposition. - 00:30–00:37 The ad concludes with a brand screen featuring a tagline, star rating, and dissolving heart graphic to close out the visual messaging.

# Ad summary This Songfinch ad is for Mother's Day and states that the receiver will say they don't need anything. It suggests instead of asking what they want, to create a personalized song with an artist to show appreciation for all they do for the family. # Brand positioning Songfinch is presented as a service that crafts personalized songs with professional artists. The brand focuses on delivering a heartfelt and unique gift experience. Positioned for sentimental moments and special occasions, Songfinch encourages a deeper connection through music, offering an alternative to traditional gifts. It taps into the emotional value of music by creating personalized songs. # Product Songfinch offers the service of creating an original song with an artist, tailored to show appreciation. The song is personalized, emphasizing family bonds, the recipient's selflessness, and the gift-giver's deep understanding and recognition. The ad suggests it is a great gift for Mother's Day. The service addresses the common difficulty of expressing deep emotions and appreciation, especially when the recipient claims they "don't need anything." # Visual style The ad features a clean, minimalist aesthetic. The design includes evenly-weighted text with a neutral color palette, creating a straightforward and easy-to-read layout. The layout mimics a social media post, utilizing a direct and relatable comparison approach that highlights the product in a simple context. # Hooks Headline: She'd never ask. So don't make her. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a comparison between what a mother might say (e.g., "I don't need anything") and what she truly deserves: a custom-made song that reflects the love and dedication she provides, as seen from the brand's perspective. This highlights the disconnect between spoken needs and deserved recognition. - The ad reinforces that mothers often prioritize others, leading them to deny their own needs. The brand offers a solution to counteract this, providing an avenue for expressing deep appreciation through a personalized song, from the brand's perspective. This encourages action based on emotional insight. - The ad encourages the viewer to recognize a mother's unstated needs. The brand prompts the viewer to partner with Songfinch to create an original song that demonstrates appreciation for all she does for the family, from the brand's perspective. This connects the brand's service to a tangible expression of love.

# Ad summary This ad for Songfinch uses a variety of testimonials to explain how the service provides custom songs for loved ones. # Brand positioning Songfinch positions itself as a gifting service specializing in personalized songs. It emphasizes the unique emotional value of music as a means to capture memories and connect with loved ones. The brand appears to cater to individuals seeking sentimental and personalized gifts that stand apart from generic options, promoting the value of capturing shared experiences through custom-made songs. The overall tone is heartfelt and emphasizes the emotional connection that music can facilitate, suggesting that Songfinch offers a way to create lasting, meaningful gifts. # Product Songfinch is a service that creates custom songs from personal stories, photos, and memories. The ad features testimonials from satisfied customers and artists involved in the project. It's promoted as a heartfelt gift that can encapsulate unique memories and emotions, making it suitable for commemorating special moments like Mother's Day. The service addresses the need for a unique and personal gift that goes beyond material items, offering a way to relive and share meaningful experiences through music. The custom songs provide a way to make loved ones feel special by celebrating their memories and stories in a personalized, musical form. # Visual style The ad features a blend of UGC and polished commercial elements. It combines casual shots of the blond woman in various home settings with high-quality footage of her performing on stage and in recording studios. The editing style uses quick cuts to maintain a fast pace, interspersing testimonials with musical performances to keep the viewer engaged. The overall aesthetic aims for a balance between authenticity and professionalism, appealing to a broad audience seeking personalized and heartfelt gifts. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Link in Bio # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A blond woman sits on a sofa and speaks directly to the camera. - 00:01–00:11 The woman is shown moving between several indoor locations, speaking and gesturing with a pink blanket and a picture frame in her hands. - 00:11–00:15 The woman, outdoors and with music playing, addresses the camera. Next, she is shown laying on the ground and walking along a path with a guitar. - 00:15–00:19 A series of quick cuts are shown of the same woman playing and singing with a guitar in different settings. - 00:19–00:21 The woman from the start of the video directly addresses the viewer by the brand name and then tells them to find her. - 00:21–00:27 Quick cuts of people, including a man in a recording studio and a woman in a car, give testimonials of the service. - 00:27–00:30 The Songfinch logo is displayed, along with text about how it allows customers to relive every moment and memory with their mom this Mother’s Day.

# Ad summary A black and white image ad promotes Songfinch as a Mother's Day gift. A woman sits on the side of her child's bed, who is sleeping. She is seen as singing to her child. # Brand positioning Songfinch is presented as a service that helps families express their love and appreciation for one another, particularly mothers, through personalized music. The brand aligns with the values of family connection, emotional expression, and unique, heartfelt gifts. Songfinch aims to occupy a space in the consumer's mind as a provider of deeply personal and meaningful gifts, moving away from generic, mass-produced items. Its emotional positioning focuses on creating lasting memories and honoring family bonds. # Product Songfinch offers the opportunity to commission an original song crafted by an artist, tailored to reflect a family's unique story and relationships. This service is for anyone wanting to give a deeply personal and lasting gift, especially for occasions like Mother's Day. The ad highlights the uniqueness of each song, ensuring that it is a one-of-a-kind expression of love and appreciation. By offering to work with an artist to create this song, Songfinch addresses the potential barrier of not being musically inclined or creative enough to produce such a gift independently, making it an accessible option for anyone wanting to give a meaningful present. # Visual style The ad uses a black and white filter to give it a classic, timeless feel. The composition is intimate, focusing on a quiet, personal moment. The image has a soft, gentle lighting to create a calm and peaceful atmosphere. The overall aesthetic evokes a sense of nostalgia and emotional depth. # Hooks Headline: She's been singing to your kids for years. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by acknowledging the mother's years of dedication to her children through singing, which conveys a sense of familiarity and appreciation for the maternal role. The story is told from the perspective of the brand. - The ad then transitions to suggesting a unique way to honor her on Mother's Day by giving her a song back. This highlights the perspective of the brand, which positions itself as a provider of personalized, emotional gifts. - It offers to work with an artist on Songfinch to write an original song about the family, which reinforces the brand's offering of creative and personalized service. This perspective comes from the brand, who is offering their services to create a familial gift.

# Ad summary This ad presents Songfinch as a solution for Mother's Day gifting by offering a personalized song made with the customer's own words. It solves the problem of expressing heartfelt emotions that are hard to say. The ad highlights the emotional depth of a custom song as a unique and meaningful gift. # Brand positioning Songfinch aims to occupy the space of unique, personalized gifting, specifically through custom-made songs. The brand aligns with values of emotional expression, thoughtfulness, and creating memorable experiences. It pushes against the norms of generic, mass-produced gifts by offering a highly personalized and deeply meaningful alternative. The brand positioning is both functional (providing a service to create a song) and emotional (facilitating deeper connections and heartfelt expression). # Product The featured product is a custom song, created in collaboration with an artist on Songfinch. It works by allowing customers to provide the words they want to express, which are then turned into an original song for the recipient. The product is designed for anyone wanting to convey deep emotions to a loved one, particularly for Mother's Day. The USPs include its personalization and the emotional depth it offers as a gift, described as "the one gift she'll feel deeper than the rest." It addresses the purchase barrier of difficulty in expressing emotions, framing the product as a solution to this problem. # Visual style The ad has a clean, minimalist visual aesthetic, resembling a page torn from a notebook or journal. The production quality is simple and straightforward, without elaborate effects or imagery, which creates a sincere and intimate feel. The use of handwritten-style fonts adds a personal touch, while the limited color palette keeps the focus on the message. The visual style feels platform-native, like something you might see in a text message or social media post. # Hooks Headline: The Mother's Day gift that says what you don't. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a series of quotes, "Thank you.", "I see you.", "I love you.", each enclosed in quotation marks and presented in a warm red hue. This is included to convey a sense of emotional sincerity and set the stage for the ad's theme of expressing feelings. The audience experiences this from the perspective of someone speaking heartfelt words. - The ad then transitions to the phrase, "Some things are better expressed in a song." This is included to introduce the idea that music can be a more effective medium for expressing certain emotions. The audience experiences this from the brand's perspective, suggesting the value of their service. - The ad highlights "The Mother's Day gift that says what you don't." to emphasize the specific occasion and target audience while also promising a solution for those who struggle to verbalize their feelings. The audience experiences this from the brand's perspective, positioning their product as a unique and thoughtful gift. - The ad elaborates on the product by stating, "Work with an artist on Songfinch to write her an original song made with the words you've been meaning to say. It's the one gift she'll feel deeper than the rest." This is included to explain the process and reinforce the emotional impact of the gift. The audience experiences this from the brand's perspective, showcasing the service and its unique selling point.

# Ad summary A UGC-style ad promoting Songfinch, a service that creates custom songs. The ad features a creator joking about her mom's reminders to call more often, then suggests giving her a custom song made by Songfinch to avoid the nagging. The ad includes visuals of artists using the service and ends with a logo card highlighting the brand's positive customer ratings. # Brand positioning Songfinch is presented as a service that allows users to create custom songs for any occasion. The brand aims to occupy the space of personalized, heartfelt gifts, particularly appealing to those who want to express their feelings through music. The brand promotes a warm, emotional, and personal connection, aligning with the value of meaningful gestures over generic presents. Songfinch breaks away from category norms by offering a bespoke service tailored to individual stories and relationships, and its positioning is primarily emotional, focusing on creating memorable moments and strengthening bonds. # Product Songfinch is a service that creates custom songs from user-provided stories. The product is for anyone who wants to give a unique and personal gift, specifically targeting children looking for gifts for their mothers as Mother's Day approaches. Users can find thousands of other artists on Songfinch who will make a song so good that loved ones won't bring up nagging requests for at least a week. The ad presents Songfinch as a way to relieve every moment and memory with your mom this Mother’s Day. It alleviates the purchase barrier of uncertainty by highlighting a rating of 4.9/5 by 500,000+ happy customers, suggesting high satisfaction and reliability. # Visual style The ad combines a polished UGC style with professional product shots. The editing is quick, with jump cuts between the speaker, music performance, and artist showcases. The production quality is hybrid, blending casual, selfie-style footage with studio-quality music clips, which supports a relatable tone. A consistent visual motif is the use of fair-skinned, mid-twenties to mid-thirties women in both the demo sections and artist showcases. The pacing is moderate, with cuts timed to the music and voiceover, maintaining a consistent rhythm throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Link in bio # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 A pink, vintage AT&T phone is shown ringing, creating an old-fashioned, attention-grabbing intro. - 00:01–00:05 00:01–00:05: A woman addresses the camera directly, stating that your mom thinks you don't call or visit enough. This is intended to connect with the audience through a shared experience and highlight a common parental nag. She playfully admits that the mother is correct, using humor to soften the critique. The perspective is from a relatable friend sharing a funny observation. - 00:05–00:07 00:05–00:07: She pivots to a solution, suggesting to stop giving her ammunition and give her a custom song, introducing the product as a way to solve the problem in a lighthearted way. The perspective remains from a relatable friend offering helpful advice. - 00:07–00:17 00:07–00:17: A singer is shown performing a custom song, highlighting the emotional value of the product and showcasing the service's musical capabilities. The lyrics, "I am who I am because of you, Mom, you held my hand," are designed to resonate emotionally and emphasize the personal touch of the songs. The perspective shifts to that of the singer and her heartfelt performance. - 00:17–00:24 00:17–00:24: The woman from the beginning returns, this time to explicitly promote Songfinch and encourage viewers to find her and thousands of other artists on the platform. She reinforces the idea that Songfinch can help viewers make something so good for their moms that she won't bring up the calling thing for at least a week. This continues the relatable, friendly perspective while making a direct call to action. - 00:24–00:31 00:24–00:31: The ad concludes with a logo card for Songfinch, reinforcing the brand identity and highlighting its high customer ratings to build trust and credibility. The perspective shifts to a formal brand presentation, solidifying the key message about reliving memories with your mom this Mother's Day and showing social proof.

# Ad summary The ad promotes Songfinch as a Mother's Day gift, suggesting an original song made with an artist to show love and appreciation. The ad features a chaotic pile of receipts and slips of paper, likely symbolizing the unacknowledged work and responsibilities mothers manage daily. # Brand positioning Songfinch positions itself as an emotionally driven gift-giving service, offering personalized songs created by artists as an alternative to traditional presents. The brand aims to occupy a space in the consumer's mind that values sentimental, unique gestures that show someone you've been paying attention to their life. They subtly push against the norm of generic, mass-produced gifts by promising a custom-made song. The brand's positioning is heavily emotional, focusing on love, appreciation, and deeply personal connection. # Product Songfinch offers an original song made by an artist as a personalized gift. The ad suggests that this gift is particularly suited for Mother's Day, emphasizing that it’s a way to show a mother that you've been paying attention and demonstrating your love for her. The product addresses the purchase barrier of finding a meaningful and personal gift. The ad implies that the product is especially for someone who values sentimental gestures, unique experiences, and tangible expressions of appreciation. # Visual style The ad uses a collage style arrangement of everyday receipts and notes, presented in a flatlay. The production quality is mid-range, giving it a slightly raw, documentary feel, but the image has a consistent color grade and soft lighting, with subtle drop shadows under each paper element. The typography is clean and legible, making it easy to scan. The visual style contrasts sharply with the high-design, hyper-polished aesthetic often found in ads, instead opting for a more authentic, relatable feel. # Hooks Headline: The Receipts Are Everywhere # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad showcases a chaotic jumble of receipts and notes, including a Target receipt, a pediatrician appointment reminder, and a field trip permission slip. The receipts convey the message that mothers juggle countless everyday tasks, appointments, and responsibilities. The story is being told from the perspective of an observer recognizing the often unseen and unacknowledged efforts of mothers. - A handwritten note that says, “she keeps everything together” is prominently featured among the receipts and notes. The handwritten note represents the core theme and acknowledges the organizational effort mothers put in to manage family life. The story is from the perspective of someone appreciating the mother's role. - The Songfinch logo appears next to the handwritten note. The Songfinch logo is placed to link the brand to the narrative and offer a way to solve the challenge of expressing gratitude. The story is from the brand's perspective, positioning itself as a provider of meaningful, personalized gifts. - The headline “The Receipts Are Everywhere” and the description, “This Mother's Day, give her an original song made with an artist that proves you've been paying attention and shows her your love” conclude the ad. This conveys the ultimate intention, which is to position Songfinch as the perfect gift to acknowledge and show love to mothers. The brand’s perspective is being shared, and it is promoting a way to demonstrate appreciation and attention.

# Ad summary The ad promotes Songfinch for Father's Day. It encourages dads to forgo the usual gifts of flowers or candles and create an original song with an artist about their family memories instead. # Brand positioning Songfinch is presented as a unique and thoughtful alternative to traditional gift-giving, especially for occasions like Father's Day. It aims to occupy a space in the consumer's mind as a provider of personalized, emotional, and lasting gifts, diverging from the norm of generic, material presents. The brand aligns with values of sentimentality, creativity, and family bonding, pushing against the category norms of giving easily purchased items. Its positioning is primarily emotional, focusing on creating meaningful experiences and preserving memories, rather than purely functional gifts. # Product Songfinch is a service that allows customers to create an original song with an artist based on their memories of the family they built together. The service is targeted towards individuals looking for a more personalized and sentimental gift, particularly for occasions like Father's Day. It encourages people to move beyond traditional gifts like flowers or candles, suggesting a unique and creative alternative. The ad implies that it is a way to express deep feelings and preserve cherished family moments in a memorable format. # Visual style The ad has a clean and straightforward visual aesthetic, using a minimalist approach with a focus on text and a simple color scheme. The production quality is simple, relying on a textured background and clear typography. There are no complex image treatments or filters. The visual motifs include a clear hierarchy of text and a simple brand logo at the bottom. The typography is large and bold for the headline to grab attention, and the overall style feels modern and direct, aiming for scannability in a feed. # Hooks Headline: DADS. LISTEN UP. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by directly addressing dads, which grabs their attention. This is done from the brand's perspective to set the stage for the message. - The next part of the ad provides context by mentioning a wife and mother who is underappreciated, which helps to highlight the emotional connection Songfinch facilitates. This is presented from a general observation point of view, which builds empathy and creates an opportunity to act. - Finally, the ad transitions to promoting Songfinch as an alternative to traditional gifts, which provides a solution to an unmet need and prompts action. The perspective here is from the brand, which clearly outlines the gift idea.

# Ad summary This ad showcases the Songfinch platform, which offers the opportunity to create personalized songs. It highlights the potential emotional impact these songs can have and uses humor to address possible drawbacks. The ad's goal is to encourage viewers to explore the platform and create their own custom songs. # Brand positioning Songfinch is positioned as a service that offers the most personal gift possible, custom songs. The brand seems to push against the norm of generic gifts, instead promoting creativity and emotional connection. The brand's positioning appears both functional and emotional, offering a unique service that can create deep emotional reactions. Songfinch's value lies in its ability to transform personal stories into professionally produced music, making it an accessible yet deeply personal gift option. # Product Songfinch is a platform that allows users to create custom songs for gifting or personal use. The service allows individuals to choose an artist whose style they love and share their stories. These stories are then used by Songfinch's network of artists to create a unique, custom song. The service addresses the purchase barrier of finding a truly personal and meaningful gift. The ad highlights that these songs can evoke strong emotions and create lasting memories. The platform's USP lies in its ability to transform personal stories into professionally produced music, making it an accessible yet deeply personal gift option. # Visual style The ad uses a combination of user-generated content (UGC) and professionally shot scenes. The UGC gives the ad an authentic feel, while the scenes featuring creators and production elements provide a polished touch. The editing style is quick cuts, which keeps the pace lively and engaging. The visual motifs include review overlays and text that reinforce the message of each moment. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Start creating your song. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:06 The ad begins by humorously highlighting potential negative reactions to Songfinch custom songs. - 00:06–00:28 00:06–00:28 The ad presents user-generated content in the form of customer reviews to build credibility. - 00:28–00:31 00:28–00:31 The ad transitions to a screen recording of the Songfinch app, showing a user exploring the platform. - 00:31–00:40 00:31–00:40 The ad explains the process of creating a custom song, featuring creators, and recording sessions. - 00:40–00:43 00:40–00:43 The ad concludes with a final reminder of the emotional fallout one can expect when gifting a Songfinch song.

# Ad summary This UGC style ad from Songfinch prompts users to write a song for their mom for Mother's Day. The ad features an influencer sitting on a bed, drinking a beverage, and speaking directly to the camera. The ad cuts to a recording studio to show the process of writing and recording a song. # Brand positioning Songfinch is a service that helps you create personalized songs, offering a unique and heartfelt gift option. The brand presents itself as a solution for expressing emotions through music. Songfinch sets itself apart by offering a service that allows customers to turn their feelings, memories, and stories into custom-made songs, providing a more personal and memorable alternative to traditional gifts. The brand promotes the idea that a song can capture the essence of a relationship or occasion in a way that other gifts cannot. Songfinch promotes an emotional connection and personalized experience, positioning itself as the go-to choice for meaningful and creative gifting. # Product Songfinch is a service that provides customers with custom-made songs tailored to their personal stories and memories. The product is for anyone looking to create a unique and emotional gift. The service involves working with Songfinch artists who can help transform your ideas into a fully produced song. The ad highlights the ability to create a song that captures special moments and memories, providing a deeply personal and meaningful present. The ad addresses the challenge of finding the perfect gift by offering a creative and heartfelt alternative to traditional options, emphasizing the emotional value and personal touch that a custom song can bring. # Visual style The ad has a casual, UGC-style aesthetic with a mix of static shots and quick cuts. The production quality is somewhat polished, but the overall feel is raw and authentic, which supports the intended tone of accessibility and personal connection. The ad uses quick cuts to transition between scenes of the woman on the couch, in the recording booth, and editing music on the computer. The pacing is moderate, with approximately 5 cuts per minute, and the audio is synced with the visuals, such as music editing timed to the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action click the link in my bio for more # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 The woman on the bed states that while people don't remember being held by their mom, their mom remembers the hard times. This is conveyed through the woman's tone, which is calm and casual. This sets up the emotional core of the ad and establishes a connection with the audience by highlighting the enduring memories mothers hold. - 00:09–00:16 00:09–00:16 The woman suggests that writing a song can be a great Mother's Day gift. The tone is positive and encouraging, promoting the idea of creating a personalized and heartfelt gift. This moment introduces the product as a solution to the problem of finding a meaningful Mother's Day gift. - 00:16–00:24 00:16–00:24 The woman tells the viewer to give mom something she'll never see coming—a song that was written just for her. This builds anticipation and emphasizes the uniqueness of the product, positioning it as a memorable and unexpected gift. - 00:24–00:29 00:24–00:29 The woman introduces herself as Michelle Pereira, one of many Songfinch artists who can help the user with that. This establishes credibility and introduces the service through a personal connection. The woman’s friendly demeanor and casual tone make the service feel approachable and accessible. - 00:29–00:31 00:29–00:31 The woman says she would love to help the user tell their mom's story. The friendly tone reinforces the personal touch and emotional connection that Songfinch aims to provide. - 00:31–00:33 00:31–00:33 The woman gives the CTA to click the link in bio for more. This direct instruction prompts viewers to take the next step and learn more about the service, driving potential conversions.

# Ad summary This ad features happy customers listening to songs that were created for them by Songfinch. The videos of the customers are interspersed with video footage of different artists and text stating "real songs," "real artists," and "real emotions." # Brand positioning Songfinch is positioned as a unique and personal gift-giving option for occasions big and small. The brand aims to occupy a space in the consumer's mind as an emotionally driven service that creates personalized songs. The brand stands out by offering a unique and heartfelt alternative to traditional gifts. It aligns with values of emotional connection and personalization, delivering custom-made songs that capture feelings and stories. Songfinch avoids the typical, commercialized gift options, pushing against the impersonal nature of generic presents. It focuses on emotional impact, emphasizing the real emotions and connections forged through its service. # Product Songfinch is a service that delivers custom songs crafted for its customers by a team of artists. The customer provides a story, and Songfinch artists write and record a song tailored to that narrative. The service is for anyone looking to give a unique and personal gift, especially for occasions like birthdays, anniversaries, or to capture special moments. Each song is made by "real artists" to capture "real emotions." The ad addresses the purchase barriers of finding a meaningful gift. It highlights the ease of creating a personalized song, emphasizing that each product is a one-of-a-kind gift for creating emotional connections. The value proposition of the product lies in its ability to evoke strong emotions and provide a lasting memory. # Visual style The ad has a hybrid visual style, blending polished commercial elements with UGC-style content. The editing style combines quick cuts with static shots to maintain a fast pace and keep viewers engaged. The production quality varies, with professional footage of artists interspersed with raw, user-generated reactions. This contrast supports the ad's tone, balancing authenticity with polished appeal. The pacing is fairly consistent at around 15-20 cuts per minute, enhancing the dynamic feel. Visual motifs include recurring text overlays that emphasize key messages about "real songs," "real artists," and "real emotions," reinforcing the brand's core values. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action START YOUR SONG # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad opens with the text "you guys: is Songfinch LEGIT? Worth GOOD? REAL?" This creates an intriguing hook, setting the stage to answer common questions about the brand. The perspective is from potential customers questioning the brand's authenticity. - 00:04–00:13 00:04–00:13 The ad shows "REAL songs," highlighting the singing of real artists. This is an answer to the question of legitimacy, showcasing the talent behind the service. The perspective shifts to the brand, showing its commitment to quality music. - 00:13–00:22 00:13–00:22 The ad demonstrates "REAL emotions" by showing various people reacting emotionally, with text over their faces, to the song they have received from Songfinch. The perspective is from the customers, showing genuine reactions and conveying the emotional impact of the service. - 00:22–00:34 00:22–00:34 The ad displays the text "REAL customers" with customer reviews and ratings from Trustpilot. The perspective shifts to external validation, using customer testimonials to build trust and credibility. - 00:34–00:51 00:34–00:51 The ad continues to show emotional reactions as a way to provide social proof and further demonstrate the value of the product. The perspective is from customers, reinforcing the emotional payoff. - 00:51–00:55 00:51–00:55 The ad concludes with the Songfinch logo and the CTA "START YOUR SONG." The perspective shifts back to the brand, directly prompting viewers to engage with the service and start their own song.

# Ad summary This ad for Songfinch features a creator who writes songs with the help of others. She encourages viewers to work with her and the thousands of other artists to bring their stories to life, mentioning Songfinch's high ratings and reviews. # Brand positioning Songfinch positions itself as a creative platform where fans and artists collaborate to create personalized, one-of-a-kind songs. It fosters a collaborative and accessible environment, contrasting with the traditional music industry's exclusivity. It emphasizes a unique creative experience, emphasizing the personalized aspect of songwriting and collaboration. # Product Songfinch is a platform where artists and fans collaborate to create personalized songs. Users work with artists to turn their stories into unique, one-of-a-kind songs that you can't find anywhere else. The brand is rated 4.9/5 by 500,000+ happy customers. # Visual style The ad has a UGC feel with quick cuts and transitions. The production quality is casual, which helps to create a friendly tone. The editing is timed with the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator introduces herself in front of a red curtain and mentions that when she's not on stage, she's writing songs with others. - 00:02–00:07 The creator mentions that on Songfinch, artists work with fans to create personalized songs. - 00:07–00:10 A series of positive reviews for Songfinch are shown. - 00:10–00:13 The creator then encourages viewers to work with her, among thousands of other artists, to bring their stories to life. - 00:13–00:17 The Songfinch logo is displayed with a tagline and a five-star rating.

# Ad summary This ad for Songfinch uses a phone call and number of calls to emphasize the importance of staying in touch with one's mom. It presents Songfinch as a unique solution to show mothers that you care with an original song. # Brand positioning Songfinch aims to occupy the space of personalized, emotional gifting, particularly through music. The brand is presented as a unique way to show someone you care by commissioning an original song. It aligns with values of thoughtfulness and creativity, pushing against the norms of generic, impersonal gifts. The brand positioning is emotional, focusing on the value of personal connection and expression. # Product Songfinch offers the service of commissioning an original song created by artists on their platform. The product is for anyone who wants to give a personalized and meaningful gift. The ad mentions that you can "Work with an artist on Songfinch to write an original song that shows her you're still there." This suggests that the service addresses the purchase barrier of not knowing how to express your feelings or create a personalized gift yourself. The ad emphasizes that the song will be original, highlighting its uniqueness and personal touch. The use occasion is for showing a mother that you care, particularly if you are out of the house. # Visual style The ad uses a highly polished, studio-shot production quality with a minimalist aesthetic. The image treatment includes a solid color background and soft lighting. Typography is integrated in a large and bold manner. The style is clean and modern, aiming for scannability and stop power in feed. # Hooks Headline: Don't Leave Mom Hanging This Year. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a visual of a phone receiver dangling, accompanied by the text, "Don't Leave Mom Hanging This Year." This is intended to grab the viewer's attention by evoking a sense of guilt or concern about neglecting their mother, presented from the brand's perspective. - The copy continues with "She's called you 322 times this year. That's how she let's you know she cares now that you're out of the house." This intends to add context and highlight the mother's efforts to stay connected, emphasizing the potential for neglect. This is presented from an external source who understands the relationship between mother and child. - Finally, the ad presents a solution: "Work with an artist on Songfinch to write an original song that shows her you're still there - she might even be tied up for a while." This is intended to offer Songfinch's service as a meaningful way to reconnect and show you care, ending with a playful suggestion that the mother might be very happy with the result. This is from the brand's perspective presenting the value of their product.

# Ad summary This ad is for Mother's Day. It shows a box filled with childhood mementos with the message that you can give her something new to save by working with an artist to write her a custom song. # Brand positioning This brand is positioned as a service that creates custom songs, implying a personalized and meaningful gift-giving experience. The ad aligns with values of sentimentality, emotional connection, and creating lasting memories. It aims to stand out by offering a unique and heartfelt alternative to traditional gifts, focusing on the emotional impact and personal touch. The brand adopts an emotional positioning, emphasizing the ability to capture and express deep feelings through music, targeting those seeking to convey love and appreciation. # Product The product being advertised is a custom song created by an artist, intended as a unique and heartfelt gift. It's presented as a way to create a new, lasting memory for the recipient. The product is for anyone looking to give a personal and meaningful gift, particularly for special occasions like Mother's Day. The USP of the product lies in its custom nature, offering a one-of-a-kind piece of art that captures emotions and memories. The ad suggests that this gift is a thoughtful alternative to material items and helps preserve cherished memories. # Visual style The ad has a warm, nostalgic aesthetic with a natural lighting scheme. The shot is intimate, focusing on the contents of a memory box to evoke sentimentality. The production quality is high, with clear focus on the details of the objects and textures. The typography is clean and modern, contrasting with the vintage feel of the mementos. The overall design is intended to create a feeling of warmth, love, and connection, while positioning the custom song as a modern way to preserve memories. # Hooks Headline: She saved every drawing. Every report card. Every voicemail. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a statement that a mother has saved every drawing, report card, and voicemail, showing the audience an example of the dedication mothers have to saving memories. This statement is told from the brand's perspective as a way of showing the audience how much mothers love to keep mementos of their children. This sets the stage for the next section of the storyline. - The perspective shifts to a view of the contents of the wooden box. This beat adds a visual reinforcement of the items listed above and is shown from the perspective of someone looking into the box. This adds a personal touch and emphasizes the emotional aspect of saving memories. - The final part of the ad is a call to action to give her something new to save by working with an artist to create a custom song that's hers forever. This is told from the brand's perspective, providing a solution to the implied pain point of what to gift a mother that already has everything.

# Ad summary This ad promotes Songfinch, a service that allows customers to work with professional artists to create personalized songs. The ad features a vinyl record displayed within a red box resembling an emergency break-glass container, suggesting that Songfinch offers a unique and emotionally resonant gift or experience. # Brand positioning Songfinch is presented as a service that specializes in creating personalized songs with professional artists. It is positioned as a unique and meaningful gift option, particularly for special occasions such as honoring mothers. The brand aims to tap into emotional connections by offering custom-made songs that capture memories and sentiments. This suggests a positioning that leans into personalized experiences and gifts that stand out from generic alternatives, emphasizing the emotional value and the creation of lasting memories. # Product The product is a personalized song created in collaboration with artists on the Songfinch platform. The core offer allows customers to work with professional musicians to write and produce a unique song for someone special. The ad highlights the emotional value, presenting the personalized song as a way to 're-live your best memories with mom.' It addresses potential purchase barriers by highlighting that it provides access to a network of thousands of artists. The vinyl record, although not explicitly for sale in this ad, serves as a visual metaphor for the unique product. # Visual style The ad has a clean, studio-shot production quality with a focus on product placement and clear text. The visual motif revolves around the 'break glass' concept, presenting the Songfinch service as an innovative gift option. The image treatment is minimal, with balanced lighting and neutral color grading. The typography is integrated cleanly, with clear hierarchy and legible fonts. The style aims to be disruptive, contrasting the typical gift ideas. # Hooks Headline: BREAK GLASS # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image presents a red break-glass box containing a Songfinch-branded vinyl record. The intention is to capture attention and convey that Songfinch offers a unique, emergency-worthy gift idea. The audience experiences it from the brand's perspective, showcasing its innovative approach to personalized music. - The text 'TO RELIVE YOUR BEST MEMORIES WITH MOM' is displayed, suggesting the personalized song is a heartfelt way to revisit cherished moments. This aims to connect emotionally with viewers, positioning the service as a way to honor and remember loved ones. The audience experiences it from the customer's perspective, reflecting on the potential emotional impact of the gift. - The text 'Shatter expectations' along with 'Work with one of thousands of artists on Songfinch to write her a song she'll never stop playing' is presented to inspire viewers and address any uncertainty about the quality or accessibility of the service. The intention is to position Songfinch as a unique and memorable gift option, highlighting the vast network of artists available. This part is told from the brand's perspective, emphasizing the capabilities and potential of the service.

# Ad summary The image ad shows a hand holding a cassette tape. The cassette tape is labeled 'Greatest hits with mom' and is designed to promote Songfinch, a company that creates custom songs. The ad attempts to create a sentimental connection to the viewer's memories with their mother and incentivizes them to create a custom song for her. # Brand positioning Songfinch positions itself as a means to create custom songs to celebrate any moment shared with loved ones. The brand is centered around making memories more meaningful. The company provides users the opportunity to work with artists to craft personalized songs. The brand deviates from the traditional norm of simply listening to pre-made songs by offering a unique and personalized approach. # Product The product advertised is a custom song made to celebrate moments with loved ones. The product is for anyone who wants to celebrate or honor someone in their life with a personalized song. With Songfinch, customers can work with an artist to craft a custom song that celebrates every moment spent together. The ad appeals to users who value sentimental gifts. # Visual style The ad has a sentimental and nostalgic aesthetic. The ad uses soft lighting and a pastel color palette. # Hooks Headline: Play every memory with her on repeat. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with the text, 'Play every memory with her on repeat,' which is intended to encourage viewers to reflect on cherished moments they've shared with their mothers. This sets the stage for the rest of the ad, emphasizing the power of music and memory. The brand is telling this part of the story. - The ad then features an image of a hand holding a cassette tape labeled 'Greatest hits with mom.' This visual emphasizes the theme of cherished memories with mothers and also serves as an example of how music can capture these special moments. The customer is telling this part of the story, sharing a moment that illustrates the brand's value proposition. - The ad concludes with the text, 'This Mother's Day, work with an artist to craft a custom song that celebrates every moment spent together,' which directly promotes the product. The brand is telling this part of the story.