How Paramount+ Advertises on Meta

# Ad summary This is a promotional advertisement for the Paramount+ original show, Landman. The ad shows various clips from the show and promotes that all episodes are now streaming on Paramount+. # Brand positioning Paramount+ is presented as a streaming service offering a wide variety of original content, specifically showcasing the show "Landman" as a must-watch phenomenon. The brand aims to position itself as a provider of high-stakes, dramatic storytelling set against the backdrop of the oil industry, likely appealing to viewers who enjoy shows with complex characters, intense situations, and a glimpse into a specific subculture. The visuals and tone suggest a premium, cinematic experience, potentially competing with other streaming services that offer similar high-production-value dramas. The brand's positioning is both functional, providing access to exclusive content, and emotional, promising a thrilling and engaging viewing experience. # Product "Landman" is presented as a drama series available exclusively on the Paramount+ streaming service. The series delves into the world of oil fields, exploring themes of power, risk, and high-stakes conflict. The ad showcases intense and dramatic scenes, portraying the series as a gripping narrative filled with complex characters and situations. The ad doesn't explicitly state the plot or the characters' motivations, but it strongly implies that the series is about ambition, conflict, and the dangerous realities of the oil industry. The ad highlights the show's availability, promoting that all episodes are now streaming, which eliminates the barrier of waiting for new episodes and encourages immediate engagement. The series is depicted as "TV's biggest phenomenon," which aims to entice viewers by suggesting that it is a widely popular and culturally relevant show worth watching. # Visual style The ad has a polished, cinematic aesthetic with quick cuts and dynamic transitions to create a sense of urgency and excitement. The production quality is high-end, resembling a professional commercial with well-lit scenes and clear audio. The editing is fast-paced, with cuts timed to build tension and highlight key moments from the show. The color grading and overall visual feel are dramatic and intense. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The opening shot shows an oil rig with text overlay, "All episodes of Landman TV's biggest phenomenon are now streaming." - 00:04–00:05 A shot of a boat traveling down a river cuts to a man in a cowboy hat, who is the first of a number of characters from the show that are shown. - 00:05–00:06 The man says, "The situation's about to come to a head." - 00:06–00:06 The scene cuts to a woman who says, "How do you know?" - 00:07–00:09 The camera shows the cowboy again as he says, "Cause I'm about to take it there." - 00:09–00:14 The scene shows a car crash as the show's name is shown on the screen.

# Ad summary This ad is for the show Dutton Ranch on Paramount+. It features clips from the show and highlights one of the characters, Beth Dutton. # Brand positioning Paramount+ is presented as the exclusive platform to stream the new series "Dutton Ranch," emphasizing its role as a premium provider of original content. The brand aligns itself with the themes of legacy, family, and survival, appealing to viewers who enjoy dramatic storytelling with a focus on strong characters. Paramount+ differentiates itself by showcasing a gritty and intense narrative. # Product "Dutton Ranch" is a new series that can be streamed on Paramount+. The ad focuses on Beth Dutton as a standout character, portrayed as resilient and formidable. The ad uses phrases to describe her such as "She's like a cockroach after an atomic bomb" and "She's a grizzly in Gucci." The product is being advertised as an exciting streaming series. # Visual style The ad has a polished and cinematic visual style, using rich color grading to create a dramatic and intense atmosphere. Quick cuts are used throughout the ad, and the pacing is fast. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The Paramount+ logo appears over an aerial view of a large home surrounded by trees. - 00:01–00:03 00:01–00:03 An older woman sitting in a chair states, “Legacies endure. A legacy is a beautiful thing.” The message emphasizes the enduring and beautiful nature of legacies. - 00:03–00:04 00:03–00:04 A blonde woman sitting on a couch states, “But only if it survives.” This builds on the previous statement, introducing a sense of conflict and potential loss. - 00:04–00:05 00:04–00:05 Text reads “NOW STREAMING” over a shot of a plane. - 00:06–00:07 00:06–00:07 A man states, “Beth Dutton. She’s like a cockroach after an atomic bomb.” A woman exits a car. - 00:08–00:09 00:08–00:09 The blonde woman walks through a building. A truck drives away from an explosion. - 00:09–00:11 00:09–00:11 The blonde woman and another man sit next to each other, she states, “She’s a grizzly in Gucci.” - 00:11–00:13 00:11–00:13 A man states, “Glad you’re making friends, honey.” - 00:13–00:15 00:13–00:15 The screen shows the text “DUTTON RANCH” and then the Paramount+ logo.

# Ad summary This is an ad for the show The Chi on Paramount+. It shows clips from the show that involve big drama, big love, and big twists. The ad ends with a call to action to sign up for Paramount+ now. # Brand positioning The Paramount+ brand aims to provide viewers with an extensive library of shows and movies. The tone promotes access to dramas that are very real and suspenseful. By showcasing moments of love and drama, the ad communicates that Paramount+ provides a range of content, and by implication, offers a subscription worth the cost. # Product The product is the show The Chi, which streams on Paramount+. The show is advertised as having big drama, big love, and big twists. It features relationship drama, gang violence, and general suspense. The show is for viewers who are interested in complex social dynamics and love triangles. The ad addresses the purchase barrier that there are too many streaming options by saying that this particular show has so much. # Visual style The ad uses a polished style with cinematic, dramatic scenes. It is edited with quick cuts to emphasize the excitement of the show, with about 10 cuts per minute. Cuts are timed to match the audio, which creates an engaging experience. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SIGN UP NOW FOR PARAMOUNT+ # Point of view - [object Object] # Storyline - 00:00–00:02 A woman faces the camera with tears in her eyes, suggesting a moment of conflict and emotional intensity. The message is that the show has drama. - 00:02–00:06 00:02–00:06: A man is seen yelling at another man. This clip furthers the idea that the show has intense conflict. - 00:06–00:11 00:06–00:11: Several couples are shown embracing, as well as a couple admiring a newborn baby. This part of the storyline conveys that the show has big love. - 00:11–00:16 00:11–00:16: Two men are seen arguing and making threats, conveying a sense of suspense and uncertainty. The message is that there are big twists in the show. - 00:17–00:24 00:17–00:24: A man is seen opening a door and staring intently into the camera, indicating that danger and conflict are coming.

# Ad summary This ad promotes Paramount+ as the new home for BET favorites, showcasing a variety of shows, movies, and live sports available on the streaming service. # Brand positioning Paramount+ is presented as a premium streaming service that caters to a diverse audience with content from BET and other sources. The brand aims to occupy a space in the consumer's mind as the go-to platform for a wide range of entertainment, including movies, original series, and live sports. It aligns with values of entertainment and variety, appealing to those who enjoy drama, comedy, and sports. The brand pushes against category norms by offering a combination of content types, creating a functional and emotional experience for the customer. # Product Paramount+ is a streaming service offering a variety of content, including original series, movies, and live sports. The service is for anyone who enjoys a wide range of entertainment options, from Tyler Perry's dramas to blockbuster movies and live sporting events. The ad highlights the availability of BET favorites on Paramount+, addressing the purchase barrier for those who want to access this content in one place. Paramount+ is worth trying or buying because it offers a diverse selection of content, making it a comprehensive entertainment platform. # Visual style The ad has a polished and fast-paced editing style with quick cuts and static shots. The production quality is high, giving it a commercial feel. The visuals are timed to the music beats, creating an audio-visual sync. The pacing is consistent throughout the ad, with a high number of cuts per minute. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Subscribe now # Point of view - [object Object] # Storyline - 00:00–00:06 The ad opens with scenes from various BET shows, such as 'All The Queen's Men' and 'Diarra From Detroit,' accompanied by a voiceover that establishes Paramount+ as the new home for BET favorites. - 00:07–00:11 The ad highlights the availability of Tyler Perry's 'Divorced Sistas' with all-new episodes streaming now. - 00:12–00:16 The ad showcases a range of original series and movies, including 'Lioness', 'Gladiator II', and 'Beverly Hills Cop'. - 00:16–00:20 The ad emphasizes live sports coverage available on Paramount+. - 00:21–00:26 The ad reinforces the message that Paramount+ is the new home for a diverse range of content, including BET favorites, original series, movies, and live sports. - 00:27–00:30 The ad ends with a call to action to subscribe to Paramount+ now.

# Ad summary An image ad for Paramount+ series Dutton Ranch which is now streaming. # Brand positioning Paramount+ is positioned as an original content provider. The brand focuses on offering exclusive series and movies through its streaming platform. The ad highlights access to new and original content. The Paramount+ brand is presented as a destination for quality, exclusive television, aiming to draw viewers seeking premium streaming entertainment. # Product Dutton Ranch is a television series available for streaming on Paramount+. The ad promotes the availability of the show, stating that it is 'Now Streaming.' The show itself is not described, but the ad's focus is purely on alerting the viewer that the show is available for viewing. # Visual style The ad has a dark and gritty aesthetic. The split-screen showcases the two main characters, with a color grade that gives it a serious and dramatic tone. The orange embers add contrast, creating a sense of intensity. # Hooks Headline: DUTTON RANCH # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a split image of two main characters from Dutton Ranch. This is likely intended to draw in fans of the show with recognizable faces, and attract new viewers with a sense of the series' focus. - The ad displays the text 'Dutton Ranch' overlayed on the image. The purpose of this is to emphasize the name of the series being promoted. - The ad features the phrase 'Now Streaming' at the bottom, telling the viewer that the show is immediately available to watch.

# Ad summary The ad promotes the new Dutton Ranch series, highlighting drama, action, and complex relationships within the Dutton family. # Brand positioning Paramount+ is positioned as a producer of original series. The ad uses the association with Yellowstone to leverage its existing audience and signal a similar genre and production quality. The branding is functional, focusing on providing new, exclusive content. # Product Dutton Ranch is a new original series streaming on Paramount+. It's presented as a complex, action-filled drama with a focus on family dynamics and high-stakes conflicts, targeting fans of the Yellowstone series. The ad highlights intense scenes and dramatic dialogue, suggesting a show filled with suspense and moral ambiguities. # Visual style The ad has a gritty, cinematic visual style reminiscent of modern Westerns. The editing is fast-paced with quick cuts between scenes of action and drama, creating a sense of urgency and suspense. The production quality is high-end, with professional-grade cinematography and color grading, which supports the intended tone of a serious, high-stakes drama. The pacing is consistently fast, with cuts timed to the dramatic music, enhancing the overall intensity. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a visual of a man and woman riding horses, accompanied by the Paramount+ Original logo, setting the stage for a Western-themed drama. - 00:01–00:02 00:01–00:02 A man is speaking, apparently addressing someone who recently arrived in Montana. This is from the perspective of a local, observing newcomers and establishing an immediate sense of territoriality. - 00:02–00:03 00:02–00:03 A shot of a herd of cattle is shown, with on-screen text identifying the location as Rio Paloma, creating a sense of setting and establishing that cattle ranching will be a central theme. - 00:03–00:05 00:03–00:05 A woman is shown in a dimly lit setting, drinking from a glass and ominously declaring, 'Rio Paloma is a bit more complicated,' suggesting that the location is the center of conflict and drama. - 00:05–00:05 00:05–00:05 The text 'FROM THE PRODUCERS OF YELLOWSTONE' appears over a scenic shot of a ranch at sunset, leveraging the popularity of the Yellowstone series to draw in viewers with a familiar production style and genre. - 00:06–00:08 00:06–00:08 A woman with blonde hair urgently states, 'I need you ready for the hard parts,' followed by a scene of a cowboy on horseback amidst burning fields, indicating high stakes and intense action. - 00:08–00:09 00:08–00:09 An older man is seen holding a rifle, warning, 'cause they're coming,' indicating an imminent threat and building suspense. - 00:09–00:10 00:09–00:10 A dark scene of a person being attacked, and then another with hands holding a gun, sets a dangerous and violent tone. - 00:10–00:10 00:10–00:10 An unidentified person nonchalantly replies, 'Sounds like fun,' ending the trailer with a sarcastic and darkly humorous note. - 00:10–00:14 00:10–00:14 The title card for 'DUTTON RANCH' appears, followed by 'NEW SERIES NOW STREAMING' and the Paramount+ logo, providing the viewer with the essential information about the series and where to watch it.

# Ad summary This ad showcases the new series, Dutton Ranch, and features various scenes from the show. The ad shows the characters and plots from the show. # Brand positioning Paramount+ is presented as a producer of original series. The streaming service is for people looking for an escape and a world that includes Western themes and themes of power. They are pushing against the norm of peace. # Product Dutton Ranch is presented as a drama series produced by Paramount+. The series centers on themes of power and family drama. The show depicts the challenge to attain power and peace. # Visual style The aesthetic of the ad is clean and polished. The editing style consists of quick cuts. The production quality is high-end commercial. The pacing shifts across the ad. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman on horseback says she wants things to be simple. - 00:02–00:04 A man is seated and responds that they are too hard raised for simple. - 00:04–00:12 The scene cuts to multiple scenarios and contexts with background music. - 00:11–00:13 A man says, "They want us." A woman responds, "Then they're gonna get us." - 00:13–00:15 The title card is shown with "Dutton Ranch."

# Ad summary This ad for the Paramount+ original series "Dutton Ranch" uses different characters describing the character Beth Dutton as confident, but also as someone who is difficult to get rid of. # Brand positioning Paramount+ is presented as a streaming service offering original content. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, exclusive series. Aligning with a tone of prestige and cinematic storytelling, Paramount+ aims to offer viewers gripping dramas. By producing original content, the brand positions itself against competitors by pushing against reliance on existing content libraries and instead investing in creating unique, must-watch series. # Product "Dutton Ranch" is presented as a new original series, available for streaming on Paramount+. The series seems to revolve around family, legacy, and survival. The ad highlights the character Beth Dutton, portraying her as a resilient and formidable individual, described as "like a cockroach after an atomic bomb" and "a grizzly in Gucci." The series is positioned as a drama, emphasizing the stakes of maintaining a legacy. The series is not explicitly defined in terms of genre, it is clear from the visuals and language used that this is a drama series. # Visual style The ad uses a mix of cinematic shots and interview-style clips to create a sense of drama and tension. The editing is relatively quick-paced, with cuts timed to coincide with spoken lines and shifts in the narrative. Production quality is high, aligning with the tone of a premium streaming service. The pacing is consistent throughout the ad, maintaining a sense of urgency and excitement. # Call to action NOW STREAMING # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03: The ad starts with the Paramount+ logo over an establishing shot of a ranch, then cuts to an interview subject saying, “Legacies endure.” This conveys a sense of history and importance and positions the ad from the perspective of someone reflecting on the show's themes. - 00:02–00:04 00:02–00:04: A different speaker states, “A legacy is a beautiful thing, but only if it survives.” This deepens the theme and introduces the concept of threat or conflict, told from the perspective of a character highlighting the stakes of maintaining a legacy. - 00:04–00:05 00:04–00:05: The text overlay “NOW STREAMING” appears as a private plane lands. The text and plane serve as a call to action with the image creating a fast paced tone that is set by the music. - 00:06–00:09 00:06–00:09: As the camera shows a woman stepping out of the car, the text “Beth Dutton” is shown. An interview subject says, “She’s like a cockroach after an atomic bomb.” This portrays Beth Dutton as tough and difficult to get rid of. - 00:09–00:11 00:09–00:11: Beth Dutton is described as "She's a grizzly in Gucci.", which further emphasizes her strength and style from the perspective of other characters in the show. - 00:11–00:13 00:11–00:13: A male character says, “Glad you’re making friends, honey.” This continues the character introduction, adding a sarcastic or humorous tone, and is told from the perspective of a character interacting with Beth Dutton.

# Ad summary This image ad for Dutton Ranch features two people riding horses on a ranch with snowy mountains in the background. The ad reads, "See what you've been missing..." # Brand positioning This ad presents Dutton Ranch as an entertainment brand, offering an immersive experience into a ranching lifestyle set against the backdrop of rugged landscapes. The brand positions itself as a provider of exclusive, high-quality content, suggesting that engaging with Dutton Ranch offers a unique and captivating experience, which caters to an audience seeking adventure and escape into the untamed beauty of the American West. # Product The product being advertised is access to content from Dutton Ranch. The advertisement emphasizes the quality and immersive nature of this content, suggesting that it provides an escape into a world of adventure and beautiful scenery. The ad aims to overcome the barrier of customer discovery by prompting the viewer with FOMO; it is for the audience that wants to experience the vast, scenic landscapes and ranching lifestyle. # Visual style The visual style has a high production quality, likely from a professional shoot. The overall aesthetic is rugged and natural, emphasizing the vast, scenic landscapes. The image is color graded with warm tones, and the typography is large and bold, to capture the essence of the ranching lifestyle. # Hooks Headline: SEE WHAT YOU'VE BEEN MISSING... # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a shot of two individuals horseback riding on a ranch. This imagery aims to visually capture the essence of the 'Dutton Ranch' experience, setting a scene of adventure and engagement for potential viewers. - The scene transitions to the direct message of "See what you've been missing...", telling the viewer from Dutton Ranch's perspective that they could be experiencing this scene.

# Ad summary This image ad for Paramount+ features the show Dutton Ranch, showcasing the lead characters. The ad highlights the show's availability for streaming on Paramount+ and uses a visual style that hints at the show's intense and dramatic nature. # Brand positioning Paramount+ is presented as the exclusive streaming home for original series, positioning itself as a premium provider of high-quality, cinematic content. The brand aligns with a tone of prestige and originality, suggesting a curated selection of shows that cannot be found elsewhere. It pushes against the norm of generic streaming services by emphasizing unique, original content, appealing to viewers who seek exclusive and engaging stories. # Product The product being advertised is the TV series “Dutton Ranch,” which is available for streaming on Paramount+. This series presumably revolves around the Dutton family, as indicated by the title, and is intended for viewers who enjoy dramatic, character-driven narratives. The ad conveys that the show can be streamed immediately, eliminating the barrier of waiting for episodes or seasons to become available. The series seems to be a Paramount+ original, which offers a unique selling point that it cannot be streamed anywhere else. # Visual style The ad employs a dark and gritty aesthetic, with the focus on close-up character portraits suggesting an intense and dramatic narrative. The production quality appears to be high, with cinematic lighting and detailed textures on the characters' faces and hair. The shattered glass motif adds a layer of visual complexity and hints at conflict or broken relationships. The typography is clean and modern, ensuring scannability in a busy feed. # Hooks Headline: DUTTON RANCH # Call to action NOW STREAMING # Point of view - [object Object] # Storyline - The ad opens with a close-up of the main characters from "Dutton Ranch" on either side of the frame, instantly drawing viewers into the world of the show. This grabs the viewer's attention by focusing on the characters who drive the narrative. The audience experiences it from the perspective of being introduced to the main subjects of the drama. - The text "DUTTON RANCH" in a clear, bold font is overlaid on the character images, immediately identifying the TV series being promoted. This clearly conveys the name of the show and brands the visual content. The audience experiences the ad from the brand's perspective, highlighting the title of the series being promoted. - The Paramount+ logo, along with the word "ORIGINAL", is placed at the top of the image, signifying that "Dutton Ranch" is exclusively available on their streaming platform. This emphasizes the unique content offering of Paramount+. The audience is seeing the ad from the brand's perspective, highlighting its exclusive content. - The phrase "NOW STREAMING" is positioned at the bottom of the image, acting as a call to action for viewers to watch the show immediately. This tells viewers that the show is currently available to watch. The audience is experiencing the ad from Paramount's perspective, encouraging viewers to start watching.

# Ad summary This ad for Paramount+ uses a collage of images featuring content available on their platform. It highlights the student discount and aims to attract new subscribers. The ad intends to show a variety of content to appeal to a wide audience. # Brand positioning Paramount+ is presented as a streaming service that offers a diverse range of content, including sports (UFC), drama series (Yellowstone's Dutton Ranch), and other original shows (Landman). The brand is positioned to appeal to a broad audience with varying interests, implying a value proposition of variety and quality. The ad targets college students with a special discount as an incentive to subscribe. The brand avoids highbrow or niche positioning, instead casting a wide net with popular, mainstream programming. # Product Paramount+ is a streaming service featuring content from various genres, including sports, drama, and original series. The ad highlights specific shows such as UFC, Dutton Ranch, and Landman, showcasing the range of available entertainment. The student discount aims to lower the purchase barrier by offering a cost-effective way for students to access the service. The offer targets students, emphasizing accessibility and affordability, presenting Paramount+ as a comprehensive entertainment solution for this demographic. # Visual style The ad features a collage-style layout with still images from various shows, set against a bright blue background for contrast. The production quality appears to be highly polished, with professional-grade images and clear typography. The visual style is designed to be attention-grabbing and scannable in a social media feed. # Hooks Headline: STUDENT DISCOUNT # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing UFC, a sport that provides excitement and live action, highlighting the diversity of the content. The brand is signaling that the streaming service is comprehensive. - The ad then moves to Dutton Ranch, a western-drama series, as a way to capture an audience interested in that genre. The brand is displaying a popular drama offering to broaden their customer base. - The ad follows with Landman, continuing to indicate the variety of show types available on the platform. The brand is signaling comprehensive entertainment offerings with the inclusion of a newer original show. - The ad concludes by highlighting a student discount to lower the barrier to entry for students, while leveraging recognizable branding. The brand is indicating accessibility and affordability for students, making their streaming service a value-driven option.

# Ad summary This ad promotes the new season of the television show, Survivor 50, on Paramount+. # Brand positioning Survivor is portrayed as a high-stakes reality television show that brings together contestants to compete against each other to become the ultimate survivor. The brand is positioned as the "greatest adventure on television," suggesting its dominance and popularity in the reality TV genre. The ad promotes the show's landmark season, Survivor 50, implying that this season will be unlike any other, featuring unexpected twists and challenges. The brand is aligning with values of adventure, competition, and perseverance. # Product Survivor 50 is the fiftieth season of the reality television show, Survivor. The show brings together contestants in a remote location to compete in challenges, form alliances, and ultimately outwit, outplay, and outlast each other to win a grand prize. As the milestone season, Survivor 50 has upped the ante with a series of unexpected twists, challenges, and hidden idols to create an unparalleled viewing experience. Contestants face physical and mental challenges as they compete for the title of the sole survivor. It also incorporates a "Billie Eilish boomerang idol" and references to Jimmy Fallon, suggesting unique elements to keep audiences engaged. # Visual style The ad is a mix of high-quality footage and quick cuts to capture the fast-paced nature of the show. The editing is fast, featuring many jump cuts and short clips to keep the viewer engaged. The production quality is high, giving it a polished and professional feel. The pacing is quick, with many cuts per minute, creating a sense of urgency and excitement. Product actions and text overlays are often timed to the beat of the music, enhancing the rhythm and impact of the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action NOW STREAMING # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01: The ad begins with a shot of fire against a dark backdrop. The CBS eye logo then appears with the text “NOW STREAMING.” This opening immediately captures attention with the element of fire often featured in the show. - 00:01–00:02 00:01–00:02: There is a close-up shot of a tag that says “FIJI” on it and the words “SURVIVOR 50” can be seen through a plastic bag behind the tag. This introduces the location for the season. - 00:02–00:06 00:02–00:06: Contestants are shown in a montage of close-up shots, establishing a personal connection. A voiceover states, “Welcome to Survivor 50, the greatest adventure on television.” This highlights the show's milestone season and positions the brand as the ultimate adventure on television. - 00:06–00:11 00:06–00:11: Contestants are again shown in a montage of close-up shots as a voiceover says, “We chose you, and all we want is everything.” The selective casting and the high demands highlight that this show expects all of the contestants. - 00:11–00:13 00:11–00:13: The show logo is displayed followed by shots of people performing challenges. This establishes the stakes and shows the nature of the competition. - 00:13–00:25 00:13–00:25: A voiceover states, “Never done a season like this.” Contestants are then shown speaking to the camera and describing unexpected twists and changes in the game. These elements highlight the show's promise of unique gameplay and unexpected twists. - 00:25–00:29 00:25–00:29: The ad ends with the logo, “SURVIVOR 50” and text “NOW STREAMING” and then transitions into the Paramount+ logo. This ends the ad with a clear call to action and how to view the show.

# Ad summary This ad promotes the show School Spirits on Paramount+. The show features a girl dealing with the afterlife following her sudden disappearance. The ad includes dramatic scenes with teens that emphasize the themes of mystery, otherworldliness, and dark secrets. # Brand positioning Paramount+ is a streaming service that offers original shows and movies. The brand is positioned as a source for cutting-edge, slightly dark, and edgy content aimed at a younger demographic. The brand offers a wide array of original content. # Product School Spirits is a series following a high school student as she navigates the afterlife. The series follows the girl as she navigates the circumstances of her disappearance and what happened to her. All episodes are streaming now on Paramount+. # Visual style The ad features a dark and edgy aesthetic with contrasting lighting and quick cuts. The editing style uses a fast-paced rhythm with smooth transitions. The production quality has a polished commercial feel that supports the intended tone and audience. The pacing is inconsistent, and cuts are timed to voiceover lines to make a visual connection for the viewers. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The Paramount+ logo appears with the text "Original." - 00:01–00:02 00:01–00:02 A woman in a school hallway says, "She's back," establishing a sense of returning or haunting. This creates immediate intrigue. - 00:02–00:04 00:02–00:04 A girl walking through the halls holding a folded up piece of paper reads the message, “Welcome back. You’ve been marked”. The message is written with blue ink and two blue hearts, indicating a personal and ominous feel. - 00:04–00:05 00:04–00:05 The screen reads "Now streaming," confirming the show's availability. The tone is definitive, implying immediate access. - 00:05–00:14 00:05–00:14 Quick cuts of scenes from the show are displayed, including a woman saying “Get real”, a man saying, “This place is an absolute death trap. We need to get out of here," and the main character saying, “I feel like everything’s on fire and I can’t put it out.” The scenes create urgency, and conflict, and introduce key themes of fear, mystery, and high stakes. The shifts in character perspectives add depth. - 00:15–00:19 00:15–00:19 The screen reads "Secrets lurk" and "beneath the surface." A character with glasses states, "There are others in this school. They’re not like us." The mysterious and supernatural themes of the show are reinforced. There is also a clear divide among the characters. - 00:19–00:28 00:19–00:28 A montage of other scenes play to create a final sense of mystery, drama, and suspense. The scenes include dramatic moments, tense exchanges between characters, cheerleaders performing, and the main character looking concerned. - 00:28–00:29 00:28–00:29 The text "School Spirits. All episodes now streaming" is displayed. This emphasizes the show’s title and the immediate opportunity to view it, creating a direct prompt to watch. - 00:29–00:30 00:29–00:30 The Paramount+ logo appears again.

# Ad summary This ad promotes Paramount+ shows, Dutton Ranch, Landman, and Marshalls. The ad is comprised of various scenes from each show. # Brand positioning Paramount+ is presented as a streaming service that offers a variety of Western-themed content. The shows seem to focus on cowboys and the modern-day West. # Product Paramount+ is a subscription-based streaming service featuring a wide range of movies and television shows. The ad emphasizes its offerings in the Western genre, specifically highlighting titles like Dutton Ranch, Landman, and Marshalls. The service caters to viewers interested in action, drama, and the cowboy lifestyle. # Visual style The ad has a polished commercial feel, featuring a mix of scenes from different shows with smooth transitions. The editing is relatively quick, matching the upbeat music. The visuals are vibrant and showcase the landscapes of the American West. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The scene shows a landscape with mountains, fields, and trees. - 00:01–00:02 00:01–00:02: The scene shows people on horseback crossing a river. - 00:02–00:03 00:02–00:03: A man with a mustache and long hair looks off into the distance. - 00:03–00:04 00:03–00:04: A dark scene shows three men in tactical gear with baseball caps. - 00:04–00:05 00:04–00:05: A family of five stands overlooking a river landscape. - 00:05–00:06 00:05–00:06: A man rides a horse towards a barn. - 00:06–00:07 00:06–00:07: A couple is shown in a vehicle. - 00:07–00:08 00:07–00:08: A person rides horseback. - 00:08–00:14 00:08–00:14: Landscapes and scenes from the shows are shown.

# Ad summary This is an image ad for the television show "Dutton Ranch." The ad features two characters from the show with promotional text overlayed. # Brand positioning This ad promotes a new drama series called "Dutton Ranch." This series presumably takes place on the Dutton Ranch. The series is a new release that viewers can start watching now. # Product The product featured in this ad is a new drama series called "Dutton Ranch." This series is now available for streaming, encouraging viewers to start watching the show immediately. The ad highlights the availability of the series, emphasizing its freshness and ease of access for potential viewers. # Visual style The ad utilizes a cinematic, high-quality image, typical of promotional material for a drama series. The color palette is muted, emphasizing the seriousness of the drama. The character close-up aims to draw viewers in, while the prominent text overlay serves as a clear call to action, optimizing the ad for quick scannability and immediate engagement in-feed. # Hooks Headline: NEW DRAMA NOW STREAMING # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a shot of two characters, establishing the atmosphere and tone of the drama series. This is intended to attract viewers who enjoy dramatic television content. - The text overlay announces the availability of the new drama series, "Dutton Ranch," inviting viewers to start streaming it immediately. This is intended to encourage immediate viewership, leveraging the anticipation built by the series' release.

# Ad summary An image ad for the series "The Madison" on Paramount+ features Kurt Russell in a scenic outdoor setting, highlighting the show's all-star cast and availability for streaming. # Brand positioning Paramount+ is a streaming service offering a range of original and exclusive content. The brand positions itself as a provider of high-quality entertainment, featuring well-known actors and creators. By highlighting that "The Madison" is an "ORIGINAL" series exclusive to their platform, Paramount+ emphasizes its commitment to producing unique content that can't be found elsewhere. The presence of Taylor Sheridan, Michelle Pfeiffer, and Kurt Russell suggests a focus on prestige television and a cinematic viewing experience. # Product "The Madison" is a TV series available for streaming on Paramount+. The ad targets viewers interested in prestige television featuring acclaimed actors. The ad highlights that all episodes are available for streaming, suggesting a binge-watching experience. The show has an all-star cast including Academy Award® Nominee Michelle Pfeiffer, and Golden Globe® Award Nominee Kurt Russell, from Academy Award® Nominee Taylor Sheridan. # Visual style The ad features a scenic shot of Kurt Russell in an outdoor setting, giving it a cinematic and authentic feel. The color grading is natural and muted, with earth tones dominating the palette, which aligns with the series' setting. The typography is clean and legible, with classic serif fonts for the title and sans-serif fonts for supporting text, enhancing readability. The overall style is designed to evoke a sense of prestige and quality, consistent with the brand's positioning. # Hooks Headline: FROM ACADEMY AWARD® NOMINEE # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting that the show is from Academy Award® Nominee Taylor Sheridan to establish prestige and draw in fans of his previous work. This is conveyed from the brand's perspective, leveraging the creator's reputation to generate initial interest. - The ad names Academy Award® Nominee Michelle Pfeiffer and Golden Globe® Award Nominee Kurt Russell, to further build credibility and attract viewers who appreciate performances from established actors. This is told from the brand's perspective. - The title card for the show, "THE MADISON", is shown, followed by the statement "ALL EPISODES NOW STREAMING", to communicate the show's availability on Paramount+. The brand is informing the audience that the series is ready to be watched. - The Paramount+ logo is presented at the bottom of the image, reinforcing where the content can be accessed and strengthening brand recognition. This is the brand reinforcing where to find this content.

# Ad summary This is a still image ad for Dutton Ranch, featuring an actor in a cowboy hat and jacket sitting on a pool table. # Brand positioning The brand, Dutton Ranch, is associated with the Paramount television show Yellowstone. The ad features a rugged, masculine figure reminiscent of the show's characters and setting. The brand evokes a sense of Western lifestyle, strength, and traditional values, likely appealing to fans of the show and those who appreciate the themes it represents. The brand aims to occupy a space of authenticity and grit, in contrast to more polished or urban lifestyles, highlighting its connection to the rural American West. # Product The product being advertised is not explicitly mentioned, but the ad features Dutton Ranch branding, suggesting the promotion of the TV show Yellowstone. The ad uses a single image of an actor that is shown sitting on the corner of a pool table, wearing a brown cowboy hat, and a dark olive green canvas jacket. The product is implied to represent the essence of the brand, which stands for the Paramount television show Yellowstone. The image targets viewers who are interested in the show and may want to stream the show on the Paramount platform. # Visual style The ad has a cinematic and rustic visual style, with a dimly lit, Western-themed setting. The production quality appears to be high, resembling a studio shot. The image treatment includes color grading that emphasizes warm tones and muted colors. The composition is straightforward, with the subject prominently featured and minimal distractions. The overall style is reminiscent of a promotional still from a film or TV show, aiming to capture the essence of the brand through a visually appealing and contextually relevant image. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with an establishing shot of a figure sitting on a pool table, conveying a sense of familiarity and setting the stage for a Western-themed scene. The intention is to immediately capture the viewer's attention and create a sense of intrigue. This part of the story is being told from the brand's perspective. - The ad progresses by showcasing the actor's appearance and demeanor, highlighting key elements such as the cowboy hat and rugged attire. The intention is to emphasize the brand's association with the show's themes and characters. This part of the story is being told from the brand's perspective. - The ad concludes with the brand name 'Dutton Ranch' displayed prominently in the upper left corner, reinforcing the connection between the image and the Paramount television show Yellowstone. The intention is to solidify brand recognition and encourage viewers to engage further with the content. This part of the story is being told from the brand's perspective.

# Ad summary Ad for a streaming service that presents a fighter and the cost of the subscription. # Brand positioning The brand appears to position itself as a provider of combat sports entertainment, offering access to thrilling fights and events. The brand seeks to occupy a space in the consumer's mind as a premier destination for fight fans and presents itself as a direct channel to experience combat sports. # Product The product being advertised is a streaming service with monthly subscription plans starting at $8.99. The service is for people interested in combat sports. The monthly cost is shown as an accessible price point to watch the content provided by the brand. The ad notes that a credit card is required and that terms and conditions apply. # Visual style The ad uses a photograph of a fighter in an arena setting. The lighting is dim and focused on the fighter. The image is treated with a slight blur to focus the viewer's attention on the fighter. The text is large and bold to draw the eye and is placed in the foreground. The style is made for in-feed and feels like a raw image of a fighter. # Hooks Headline: PLANS START AT # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad features a fighter in an arena with his arms raised in what appears to be a sign of victory. This is included to generate excitement and highlight the intensity of the content that the streaming service provides from the brand's perspective. - The cost of the monthly plan is presented in the foreground. This is included to inform the viewer about the accessibility of the streaming service from the brand's perspective. - Disclosure is included to make sure that the user is aware that a credit card is required and terms and conditions apply from the brand's perspective.

# Ad summary This ad promotes a new CBS original show titled CIA, which is now streaming on Paramount+. # Brand positioning The Paramount+ brand is positioned as a premium streaming service with a focus on high-quality, action-packed crime and drama content. The ad emphasizes the brand's association with successful shows like "FBI," reinforcing its reputation for delivering engaging and suspenseful entertainment. By showcasing intense scenes, sophisticated characters, and a clear visual identity, Paramount+ aims to occupy a space in the viewer's mind as a destination for compelling, professionally produced content. This aligns with a functional and emotional approach, promising both thrilling narratives and the satisfaction of watching expertly crafted stories. # Product The product being advertised is a CBS original television show titled "CIA", available for streaming on Paramount+. The show appears to be a crime drama focusing on agents who work in different capacities to keep the country safe, one working in the open and the other in the shadows. The ad highlights action-packed scenarios, intense face-to-face confrontations, and law enforcement teams responding to crisis situations, emphasizing that the show comes from the team behind “FBI” implying similar high-stakes storytelling. It suggests that the show is for viewers who enjoy crime dramas, suspense, and stories centered around national security. The show’s USP is its dual perspective on crime-fighting, featuring agents who operate both publicly and covertly. The ad addresses the need for thrilling entertainment and satisfying crime narratives. # Visual style The ad has a polished, high-end commercial aesthetic, employing quick cuts and dynamic transitions to maintain a fast pace. The production quality is high, contributing to a tone of intensity and suspense. The editing is timed with the music and voiceover, enhancing the overall rhythm. This ad leverages a familiar structure, showcasing high-stakes scenarios and action-packed sequences to hook viewers, and then highlights a link to a popular show, “FBI”, to drive viewers to watch the new show on Paramount+. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:02 The Paramount+ logo appears with text overlay, promoting it's streaming content. - 00:02–00:03 00:02–00:03: A line of men in tactical gear labeled FBI run down the street during a crime situation. Voiceover states, 'You work in the open.' The perspective is from an outside observer showing a real-time situation. - 00:03–00:04 00:03–00:04: A man, also in tactical gear, stands in a dimly lit space. Voiceover states, 'I work in the shadows.' The perspective is from an outside observer showing a real-time situation. This is in response to the previous statement to highlight the different types of agents. - 00:04–00:05 00:04–00:05: NYPD units are on the scene of a crime with their weapons drawn. Text overlay states, 'From the team behind FBI'. This is in response to the previous statements and introducing the show. - 00:05–00:06 00:05–00:06: The man from the first scene is walking down a street in a suit with the other agent. The agent from the first scene states, 'But we both do it to keep our country safe.' The perspective is from an outside observer showing a real-time situation. This is in response to the previous statement and highlighting the common goal of all agents. - 00:07–00:09 00:07–00:09: Multiple scenes are shown in rapid succession that show fighting and tactical teams responding to crisis situations. The perspective is from an outside observer showing a real-time situation. This shows the intense drama and crime aspect of the show. - 00:09–00:10 00:09–00:10: The agent from the first scene states, 'Exactly.' The perspective is from an outside observer showing a real-time situation. This highlights that the two agents are aligned on working together to keep the country safe. - 00:12–00:14 00:12–00:14: The show title, 'CIA' is shown with a background image of a building in the dark. The Paramount+ logo appears. This is the conclusion and call to action to watch the show on Paramount+.

# Ad summary This ad uses clips from the series The Madison, interspersed with text overlays, to hint at the drama and beauty of the series, which stars Michelle Pfeiffer and Kurt Russell. # Brand positioning Paramount+ is presented as a premium streaming service, offering original content. It is the exclusive home for series like The Madison, which features high-profile actors and cinematic visuals. The brand implies a focus on quality storytelling and emotional depth, aiming to capture audience attention with prestige programming. # Product The Madison is a dramatic series premiering on Paramount+. It explores themes of family, loss, and resilience. The show features high-profile actors such as Michelle Pfeiffer and Kurt Russell. Set against the backdrop of both urban and rural environments, the series seemingly delves into the complexities of relationships and personal struggles. # Visual style The ad has a polished, cinematic aesthetic. The editing style includes both quick cuts and longer, more static shots to allow viewers to absorb the landscapes. The visuals are vibrant and clean, fitting for a modern streaming service. The pacing is moderate and varies with the changing scenes. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action All episodes now streaming. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with establishing shots of a city building and a bridge, signaling an urban setting and a sense of history or passage. The intention is to set a reflective and perhaps melancholic mood with the initial visuals. - 00:03–00:07 A woman is shown with a child, followed by a scene of a woman in a bathtub talking to a man, suggesting intimate moments and relationships within the story. The intention is to highlight the human connections and hint at deeper narratives involving family and romance. - 00:07–00:13 The ad transitions to outdoor shots of landscapes and a woman standing in a river, followed by her statement that her family is not designed to withstand tragedy. The intention is to introduce a theme of resilience and the challenges faced by the characters in the series. - 00:13–00:22 Various scenes show the actors looking contemplative, with the man stating, "The worry is what you do next," and another saying, "You will have as much life as you allow yourself." These lines are intended to convey a theme of moving forward and finding hope amidst adversity. - 00:22–00:29 The ad concludes with more scenic shots of nature and people enjoying life. The intention is to leave the viewer with a sense of hope and a desire to explore how the characters navigate their challenges.