How Hulu Advertises on Meta

# Ad summary This ad features clips from the tv show Malcolm in the Middle paired with clips from the life of Frankie Muniz (actor from the show) with the intention of highlighting how the show is relevant to the actor's life, and available to watch on Hulu and Disney+. # Brand positioning This ad promotes Disney+ and Hulu, emphasizing that they offer a wide variety of content to stream including 'Malcolm in the Middle' which is alluded to have some kind of relevance to real life. The brand implies that its dual platform offers content for a variety of people, highlighting their partnership to offer something for everyone. # Product This ad promotes the Disney+ and Hulu streaming bundle, which allows users to watch the content on both platforms for a single monthly price. The ad presents a limited-time offer to get both streaming services for $12.99/month. The ad aims to reduce the barrier to entry by advertising their bundled price that's likely cheaper than other major streaming services. # Visual style The ad uses a combination of clips of Frankie Muniz's real life interspersed with clips from the show 'Malcolm in the Middle'. The editing style is quick cuts, jumping back and forth to show contrast between what he says and what is shown. The production quality appears to be a hybrid of polished commercial and UGC style content, showcasing the real life of the actor and tying it into the TV show. The pacing is fast and shifts to match what is being said, and to show the contrast effectively. There are a lot of audio-visual syncs, with the cuts, text, and product actions timed to sync with music beats. # Call to action GET BOTH # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with Frankie Muniz directly addressing the audience, stating how fantastic his life is now. - 00:01–00:03 00:01-00:03 - Frankie continues, stating he has become more patient. - 00:03–00:05 00:03-00:05 - In direct contrast, the visuals show Frankie hitting a car door with his car door, implying he is not being patient in this moment. Frankie follows this statement by saying he is now less angry. - 00:05–00:07 00:05-00:07 - This is also contrasted by a clip of the TV show 'Malcolm in the Middle' where he is shouting at a family dinner table. Frankie follows this statement by saying he is much more mature now. - 00:07–00:09 00:07-00:09 - This is followed by a clip of Frankie as an adult screaming "Idiot!" out of the window of his car. He then lets out a primal scream to further showcase the contrast. - 00:09–00:12 00:09-00:12 - Finally, Frankie's mother from 'Malcolm in the Middle' tells Frankie that all of his behavior is just him. - 00:12–00:15 00:12-00:15 - The final screen displays the name of the show, the streaming services where it is available to watch, and the monthly price to get both streaming services.

# Ad summary This is an ad for Rivals, a new television show that is available on Hulu and Disney+. The trailer highlights the rivalry between main characters as they compete in 1987. # Brand positioning Rivals is presented as a high-stakes drama set in 1987, exploring themes of power, fate, love, and war. The show, available on Hulu and Disney+, appears to be a period piece centered around rivalries in various aspects of life. The brand aligns with a tone of intensity and dramatic conflict, suggesting a focus on complex relationships and power dynamics. This brand positioning likely aims to attract viewers interested in historical dramas with elements of romance and competition. # Product Rivals is a new television show available for streaming on Hulu and Disney+. The show appears to be a drama set in 1987, focused on themes of power, fate, love, and war. The series includes an ensemble cast of characters facing conflict and competition. The trailer alludes to a complex storyline with underlying tensions. The visuals and tagline ("This is going to be fun") convey a sense of dramatic intensity, suggesting the show will be captivating. # Visual style The ad has a high-end, polished commercial aesthetic with smooth transitions. The editing rhythm is moderately paced, with cuts timed to match the music. The production quality gives off a polished commercial feel, supporting the dramatic and intense tone of the show. The ad uses quick cuts to highlight various scenes and characters, creating a sense of excitement and intrigue. The overall visual style aligns with a period drama, featuring costumes and settings reminiscent of the 1980s. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a shot of a man in sunglasses, followed by another on a motorcycle. - 00:02–00:02 The Hulu Originals logo is displayed. - 00:02–00:04 A person says, "It's about power." - 00:04–00:07 A scene shows a woman walking in a red dress, followed by close-up shots of men saying "fate and love." - 00:08–00:11 The woman then says, "I knew he was going to say something wise like that." - 00:11–00:14 The text overlay reads, "It's 1987 and we are at war." - 00:15–00:17 The text overlay reads, "Let's get ready for a fight." - 00:19–00:21 The text overlay reads, "The naughtiest show on television." - 00:21–00:23 The text overlay reads, "This is going to be fun." - 00:23–00:30 The title, "Rivals", is displayed, as well as logos for Hulu and Disney+.

# Ad summary This ad promotes Hulu and Disney+ with the tagline "Hulu Gets Real Every Day." It features clips from various reality shows available on these streaming platforms. The ad showcases moments of drama, excitement, and other engaging content to entice viewers to subscribe. # Brand positioning Hulu, in partnership with Disney+, positions itself as a premier destination for reality TV enthusiasts. The brand emphasizes variety and authenticity, suggesting that its content offers viewers a real and engaging experience. The ad promotes an array of content that spans from dating shows to real-life drama series. The overall positioning is functional, aiming to provide entertainment and variety to its users. # Product Hulu and Disney+ are presented as streaming services offering a wide range of reality TV shows. The ad showcases various programs, indicating a diverse catalog catering to viewers seeking drama, romance, and real-life stories. The services aim to break purchase barriers by offering access to numerous shows under a single subscription. These platforms are designed for anyone looking to indulge in the drama and excitement of reality TV, providing a convenient and accessible entertainment source. # Visual style The ad has a polished, high-end commercial aesthetic with quick cuts and smooth transitions between scenes. The production quality is high, creating a seamless and engaging viewing experience. The pacing is fast, with numerous cuts per minute, maintaining a consistent rhythm throughout. The audio-visual sync is tight, with cuts and text timed to the music and voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a montage of reality TV stars in various dramatic and exciting situations. - 00:02–00:03 00:02–00:03 An actress in a red dress stares directly into the camera with a surprised expression. - 00:03–00:05 00:03–00:05 A woman in a pink dress talks to the camera, stating, “This is the best it’s ever going to get.” This conveys a lighthearted and humorous acceptance of reality TV's often over-the-top nature, delivered from a customer POV. - 00:05–00:19 00:05–00:19 The ad transitions to quick cuts of various individuals from different reality shows who state a directive followed by an emotion: “Get fancy,” “Get flirty,” “Get crazy,” “Get hot,” “Get excited,” “Get surprised,” “Get drama,” “Get over it,” “Get watching,” “Get obsessed,” “Get Hulu.” - 00:19–00:20 00:19–00:20 A woman in a red dress delivers the message "Get the best." - 00:21–00:23 00:21–00:23 The ad showcases logos for “THE SECRET LIVES OF MORMON WIVES”, “VANDERPUMP VILLA”, and “LOVE THY NADER”. - 00:23–00:25 00:23–00:25 A woman wearing a red dress sits on a white couch with the caption, "Get real". - 00:25–00:27 00:25–00:27 An animated title card states, "Hulu Gets Real EVERY DAY". This reinforces the core message, told from the brand's perspective to showcase their commitment to daily fresh reality content. - 00:27–00:30 00:27–00:30 The ad concludes with the Hulu and Disney+ logos, accompanied by the tagline “All of these and more now streaming. Available with a Hulu or bundle subscription.”

# Ad summary This ad is for the new television series Rivals, streaming now on Hulu on Disney+. The ad showcases different aspects of the television show and what it will be about. # Brand positioning Hulu and Disney+ are presented in this ad as a partnership offering exclusive streaming of original content such as Rivals. The presentation is primarily functional, emphasizing availability and ease of access through bundled subscriptions. This positions Hulu and Disney+ in the streaming market as convenient platforms, catering to viewers who want to easily access multiple shows through a single subscription, bypassing the need for separate services. # Product The ad is for the TV series “Rivals”, now streaming on Hulu on Disney+. “Rivals” is set in 1987 and is teased as a show about love, fate, power, and war. The show is described as “the naughtiest show on television”, suggesting the show has a more adult and scandalous theme. The trailer hints at rivalries, love, and power struggles. The ad emphasizes that the series is available for streaming now on Hulu with a bundle subscription through Disney+. # Visual style The ad has a polished, high-end production quality. The ad uses quick cuts and smooth transitions. The pacing of the ad is fast, and the cuts are timed to the music beat. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The ad opens with various characters from the show setting the overall theme of the show. There are multiple different characters that are dressed up and portrayed in a serious tone. - 00:08–00:11 The ad transitions to a man eating a cookie and reflecting on another man that he knew was going to say something wise. This adds to the humor and the seriousness of the show. - 00:11–00:14 The scene changes and goes to the television station that is in the show where a man proclaims that it is 1987 and they are at war. This introduces the rivalries in the television show and that it is a serious plot. - 00:14–00:18 The ad jumps to several clips of people participating in different rivalries and also red high heels getting out of a car. This demonstrates the many conflicts in the show and the lifestyles of some of the characters. - 00:18–00:23 The ad ends with a woman stating this will be the naughtiest show on television, followed by another person stating this is going to be fun. This builds on the drama and scandalous nature of the show.

# Ad summary This ad showcases various short clips from Malcolm In The Middle. Each member of the family is displayed in a short clip along with a voiceover. At the end, the new discounted pricing is displayed along with the new series title and the Hulu logo. # Brand positioning Hulu is positioned as a go-to streaming platform for diverse content, including original series and classics. The brand highlights its affordability and wide appeal by featuring popular content, aiming to be seen as accessible and entertaining. Hulu offers value and caters to a broad audience, emphasizing both classic favorites and new original content. # Product Hulu is an ad-supported streaming service offering a wide range of TV shows and movies. The ad spotlights a current promotion, highlighting a reduced monthly cost of just $11.99. Aimed at both new and returning subscribers, this offer provides access to Hulu’s extensive library, including originals like 'Malcolm in the Middle: Life's Still Unfair'. The ad directly addresses potential cost barriers with an affordable price point. # Visual style The visual style of the ad is chaotic and fast-paced. The editing style consists of quick cuts, with each clip lasting no more than a second or two. The production quality looks like clips from the show, and the end is polished with a clear CTA. The pacing is very fast with about 120 BPM, and the cuts are timed to the beat of the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The scene begins with a man in a suit standing in a brightly lit office. He’s smirking slightly as if he’s enjoying some mischief. - 00:01–00:02 00:01–00:02: A woman is screaming directly into the camera, with a stern look on her face. - 00:02–00:04 00:02–00:04: The clip quickly flashes to a man in a plaid shirt violently falling through a door. The angle is low, facing up, with the man’s face contorted in a scream. - 00:04–00:05 00:04–00:05: A logo for Hulu Originals is briefly displayed. There are graphics of colorful beads and splotches of white paint on a wooden background. - 00:05–00:07 00:05–00:07: The scene transitions to the same man, screaming again while falling off of the washing machine. - 00:07–00:08 00:07–00:08: A man with a large grin is yelling directly into the camera, with a creepy and unnerving smile. - 00:08–00:09 00:08–00:09: A man with short hair and a dark jacket looks annoyed while he’s talking to someone off camera while driving. - 00:09–00:10 00:09–00:10: A young woman wearing a cardigan is staring up into the camera with an expression of confusion and bewilderment. - 00:10–00:12 00:10–00:12: The final shot is of a man with a striped shirt looking startled, yelling directly into the camera. - 00:12–00:15 00:12–00:15: At the end, the name of the show, Malcolm In The Middle, is displayed along with the Hulu logo and the discounted rate.

# Ad summary This image ad features a portrait of celebrity Maria Menounos with a gray background. The overall tone is stylish, modern, and eye-catching. # Brand positioning The brand is not explicitly mentioned and must be inferred. Because the ad uses the phrase 'LOVE THY' it might be targeting a customer base that values inclusivity and self-love. The ad suggests the brand is modern, stylish, and interested in celebrity partnerships. # Product There is no product shown, mentioned, or implied in the ad. The ad only contains the words 'LOVE THY NADER' which are written in white against a gray background. # Visual style The ad has a clean, polished look. The portrait is well-lit and features a celebrity with neutral makeup. The font is sans-serif and is in all caps. The image is color graded with strong contrast and rich tonality, resembling a high-fashion magazine cover. # Hooks Headline: LOVE THY NADER # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents an eye-catching portrait of celebrity Maria Menounos to attract views, in the brand's POV. - Below the image of Maria Menounos are the words 'LOVE THY NADER', presented by the brand as a promotional statement.

# Ad summary This Hulu ad highlights several reality television shows and MasterChef. This is a fast-paced and quick-cutting ad that tries to showcase a number of shows that can be watched on Hulu, and is designed to get the viewer to subscribe to Hulu. # Brand positioning Hulu is presented as a streaming service with a wide range of entertaining reality TV shows and cooking competition shows. Hulu aims to occupy the space in the consumer's mind as a source of diverse content for viewers looking for light, escapist entertainment. The brand promotes a lifestyle of leisure and fun, aligning with the desire for accessible and engaging content. By featuring a variety of reality shows, Hulu positions itself against streaming services that focus on prestige dramas or blockbuster movies, catering to viewers who enjoy easy-to-watch, addictive series. The brand positioning is primarily emotional, focusing on providing fun and engaging viewing experiences. # Product Hulu is a streaming service offering a wide variety of television shows and movies. The ad specifically highlights reality TV shows such as Vanderpump Villa, House of Stassi, and Love Island as well as cooking competition shows like MasterChef and Chopped. It showcases various scenes from these shows, emphasizing the drama, fun, and entertainment value they provide. The ad is geared towards viewers who enjoy reality television and competition shows, offering them a convenient way to access these programs. The ad also emphasizes that new and returning subscribers can try the ad-supported plan for free for one month and that the current price is $11.99 a month. # Visual style The ad's visual style is fast-paced and dynamic, using quick cuts to showcase various reality TV shows and cooking competition shows available on Hulu. The editing style includes jump cuts and transitions between different scenes, creating a collage effect. The production quality is polished, resembling a commercial with bright lighting and clear visuals. The visual motifs include recurring text overlays with show titles and the Hulu logo, reinforcing brand recognition. The pacing is rapid, with cuts occurring frequently to maintain viewer engagement. The audio-visual sync is present, as the cuts and transitions are timed to the beat of the upbeat music track. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action START YOUR FREE TRIAL # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad begins with a quick collage of scenes from Vanderpump Villa, showcasing the setting and cast of characters. - 00:01–00:02 The perspective shifts to a neon sign reading, "THE HOTTEST REALITY IS ON HULU," emphasizing that Hulu is the go-to place for reality TV. - 00:02–00:03 A woman is speaking directly to the camera, implying her endorsement of the service. The text overlay indicates she appears in "THE SECRET LIVES OF MORMON WIVES." The text overlay at the bottom of the screen says, "TRY FREE FOR 1 MONTH." - 00:03–00:04 The ad transitions to a woman in a dress speaking directly to the camera, endorsing the service. The text overlay indicates she appears in "HOUSE OF STASSI." The text overlay at the bottom of the screen says, "TRY FREE FOR 1 MONTH." This conveys a feeling of fun, entertainment, and insider access. - 00:04–00:05 The ad shows a black screen in a green box, with the text reading "$11.99." This emphasizes that you can have Hulu for this price per month. - 00:05–00:06 The ad shifts to a scene from MasterChef, showing judges giving each other a high-five in celebration. - 00:06–00:07 The ad transitions to a scene from Love Island, showcasing a woman in a pink dress, creating an impression of romance and beautiful scenery. - 00:07–00:08 The ad transitions to a scene from Chopped, showcasing the judges. This shows the audience that there are culinary competition shows. - 00:08–00:09 The ad returns to a woman in a tan jacket as seen in the House of Stassi series, reinforcing the initial endorsements. - 00:09–00:11 The ad transitions to a quick collage of scenes from Vanderpump Villa, showcasing the cast toasting. - 00:11–00:12 The perspective shifts to a neon sign reading, "Hulu Gets Real," emphasizing the reality aspect of Hulu. This reinforces the theme of the ad and reiterates Hulu's branding. - 00:12–00:13 The ad concludes with the phrase "EVERY DAY," suggesting that Hulu can be watched every day.

# Ad summary The ad promotes Disney+ and Hulu and shows content available on both platforms. # Brand positioning The ad is promoting a bundle package for Disney+ and Hulu. The brand aims to occupy the space of accessible entertainment for all ages. This brand promotes family friendly entertainment and an escape from reality. # Product The ad promotes Disney+ and Hulu. For $12.99 a month, you can get both. A variety of content is shown, including 'The Secret Lives of Mormon Wives,' 'Love Overboard,' 'Project Runway,' 'Love Island,' 'Vanderpump Villa,' 'The Kardashians,' and 'Love Thy Nader.' # Visual style The ad has a clean aesthetic with quick cuts. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A green border highlights the screen on a phone. - 00:01–00:15 00:01–00:15 The ad shifts to show all the shows and the pricing to get Disney+ and Hulu.

# Ad summary The image features a brand advertisement for LOVE THY NADER, showcasing a woman with medium skin tone and wavy blonde hair wearing a sleeveless dress with a keyhole cutout, set against a neutral gray background with a neon frame. # Brand positioning LOVE THY NADER is presented as a brand that is synonymous with elegance and modern chic. The brand's positioning is implied through the sleek dress and neutral backdrop, suggesting a high-fashion or luxury market presence. It aligns with values of sophistication and self-confidence, pushing against conventional styles with unique design elements. The emotional positioning of the brand focuses on empowering individuals to embrace their personal style with an air of exclusivity and contemporary appeal. # Product The featured product is a sleeveless dress, showcasing a contemporary design with a distinct keyhole cutout at the upper chest. It is form-fitting, accentuating the wearer's figure, and constructed from a material that appears to have a subtle texture. The dark color of the dress contrasts against the model's skin tone, making it a standout piece. Its unique neckline and tailored silhouette suggest it's for individuals seeking to make a bold fashion statement. The ad highlights the dress's standout design as its unique selling point, implying its suitability for special occasions or moments when the wearer wants to exude confidence and sophistication. There are no immediately apparent purchase barriers addressed. # Visual style The ad utilizes a highly polished, studio-shot aesthetic. The visual motifs include a clean, solid background, a full body shot of the model, and a neon frame. The image treatment involves even lighting with a slight shadow behind the model. The typography is minimal and clean. The ad style leans towards a high-design presentation which aims to capture attention with its modern and sleek look, enhancing scannability and stop power in the feed. # Hooks Headline: None used # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a woman posing confidently in a sleek, uniquely designed dress. The intention is to capture immediate attention with high fashion and modern style, highlighting the dress as a statement piece. The audience experiences this from the perspective of the brand, showcasing its design prowess and aesthetic. - The focal point then shifts to the brand name 'LOVE THY NADER' displayed at the bottom, anchoring the image and reinforcing brand recognition. This is conveyed from the brand's perspective, solidifying its identity as the purveyor of sophisticated and modern fashion.

# Ad summary This image ad promotes Disney+ and Hulu. The ad features an image of the cast of 'Mike & Nick & Nick & Alice'. The ad promotes a bundle of Disney+ and Hulu for $12.99 per month. # Brand positioning The ad highlights both Disney+ and Hulu, positioning them as providers of new and engaging content. By bundling the services, the ad emphasizes the breadth and variety of entertainment available. The brands' combined presence suggests a focus on delivering comprehensive entertainment options, competing with other streaming services by offering a wide range of shows and movies. The offer underscores the brands' commitment to providing value and convenience, making it easier for viewers to access diverse content. # Product The advertised product is a bundled subscription of Disney+ and Hulu, offering access to a wide range of movies and TV shows. The ad emphasizes the availability of 'Something New EVERY DAY,' indicating a constant stream of fresh content. This bundle targets viewers looking for diverse entertainment options and aims to address the purchase barrier of subscribing to multiple services by offering both in one package at a combined monthly price. It invites viewers to 'GET BOTH' and enjoy an extensive library of content. # Visual style The ad uses a blend of promotional imagery and clean, modern design elements to appeal to a broad audience. The production quality appears polished, resembling a professionally designed advertisement. The layout is divided into distinct sections, with the top half showcasing the cast of the featured movie and the bottom half providing the offer details. The typography is large, bold, and easy to read, enhancing scannability. The ad balances visual appeal with clear information delivery, aiming to capture attention and quickly communicate the value proposition. # Hooks Headline: Discover Something New EVERY DAY # Benefits - [object Object] # Features - [object Object] # Call to action GET BOTH # Point of view - [object Object] # Storyline - The ad presents a cast photo of 'Mike & Nick & Nick & Alice', an offering from the bundled services. This serves to capture immediate attention and signal access to popular films, told from the brand's perspective. - The ad states, 'Discover Something New EVERY DAY', emphasizing the variety of offerings available through the bundle. This is from the perspective of Disney+ and Hulu to invite discovery. - The ad highlights the price of '$12.99/mo', communicating a clear financial offer for value from both platforms. This is told from the brand's perspective. - The ad includes the tagline 'GET BOTH', encouraging the viewer to seize the offer. The is from the brand's perspective as a direct call to action.

# Ad summary This image ad is for Hulu and Disney+. The ad is split into two sections, one side showcasing the Hulu show "The Testaments", and the other showcases the Hulu show "Paradise". The ad promotes getting both streaming services for $12.99/mo. # Brand positioning Hulu is positioned as a content streaming service that offers a wide variety of shows for a mature audience. The brand seems to value providing access to new content on a daily basis for a broad audience. The brand is presented as being partners with Disney+, offering a bundle for a discounted price, and positioning themselves as catering to the audience that likes both shows from each streaming service. # Product The product being advertised is a bundled subscription service that gives viewers access to both Hulu and Disney+. The ad is targeting mature audiences (18+), offering an ad-supported plan for eligible subscribers only. The primary value proposition is gaining access to a wide range of shows and movies from both streaming services, and that new content is added everyday. # Visual style The ad is a composite image with a clean and modern aesthetic. It uses a split-screen layout to showcase two different shows on Hulu, followed by a promotional block. The colors are vibrant, with contrasting green and white text on a black background to draw attention to the offer. The overall production quality is high, with professional-looking graphics and clear typography. The ad's design is optimized for legibility and impact within the limited space of a social media feed. # Hooks Headline: Discover Something New # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action GET BOTH # Point of view - [object Object] # Storyline - The ad opens by presenting two new shows available on Hulu, "The Testaments" and "Paradise", which are shown side-by-side to highlight the content diversity available on the streaming service. This is presented from the brand's perspective to establish the availability of new and exciting content. - The ad then transitions to presenting the bundled offering of Hulu and Disney+ for $12.99/mo, communicated from the brand's perspective. This aims to show the audience that there is an available deal for both streaming services. - The ad concludes by re-iterating the legal disclaimers of the streaming service, presented in small print at the bottom. This is from the brand's perspective and ensures compliance.

# Ad summary This ad promotes Disney+ and Hulu, highlighting that you can get both streaming services for $12.99/month. # Brand positioning Disney+ and Hulu are being promoted together as a package, emphasizing the breadth of content available by bundling the family-friendly, nostalgic content of Disney+ with the more adult-oriented and broad programming of Hulu. The branding emphasizes value and convenience by offering both streaming services at a single, discounted price. # Product This ad promotes a bundled subscription to Disney+ and Hulu, offering access to both streaming services for $12.99 per month. The offer is valid for eligible subscribers only and is an ad-supported plan. # Visual style The ad has a bright and colorful aesthetic with cartoon characters to attract attention. The bottom half of the ad uses a dark background with clear, white text and logos for clarity. # Hooks Headline: Discover Something New # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action GET BOTH # Point of view - [object Object] # Storyline - The ad first grabs attention with the popular animated movie "Zootopia 2", which is presumably available on Disney+. The ad is showing the potential subscriber that new and exciting content is available on the streaming service. - The ad then calls out the price point of $12.99/mo for both streaming services, incentivizing viewers to sign up to get both Disney+ and Hulu. - The ad ends by showing the Disney+ and Hulu logos, reinforcing the brand offering and clearly stating the ad-supported plan limitations.

# Ad summary This is a Disney+ ad promoting Zootopia 2 now streaming, alongside the Disney+/Hulu bundle. # Brand positioning Disney+ is presented as a home for high-profile releases such as Zootopia 2, positioning the brand as a go-to streaming platform for beloved animated films. The ad is oriented around a tone of playful excitement, with cartoon characters displayed in the foreground. The Disney+/Hulu bundle is also featured as an option for a wider variety of viewing. # Product The product is the Disney+/Hulu bundle, which offers ad-supported plans for $12.99/month. The bundle includes access to Zootopia 2 now streaming. # Visual style The ad has a playful and cartoonish aesthetic, with bright colors and animated characters. The editing style is fast-paced, with quick cuts and transitions. Production quality is polished. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The screen displays the Zootopia 2 logo and a performer in a sparkly dress. - 00:00–00:02 The narrator states that Zootopia 2 is now available on Disney+. - 00:02–00:03 The text "Disney+ hulu" appears next to a shot of Nick and Judy smiling at each other. - 00:03–00:05 The ad displays a graphic for the Disney+/Hulu ad-supported plan for $12.99/month. - 00:05–00:07 A shot of Nick and Judy together implies Zootopia is available on both Disney+ and Hulu. - 00:07–00:10 The characters are driving a car together in an animated city, then a title card appears that says, "One of the BIGGEST movies of all time." - 00:10–00:12 The Zootopia 2 logo is displayed with Nick and Judy on either side, along with the text "NOW STREAMING." - 00:12–00:15 The Disney+/Hulu bundle is displayed with the offer of "Discover Something New EVERY DAY" for $12.99/month.

# Ad summary This ad promotes Hulu and Disney+ bundle for $12.99/month using clips from the show "The Bear". # Brand positioning Hulu is positioned as a streaming platform with a diverse range of content, as seen with "The Bear". The ad highlights the value of bundling Hulu with Disney+, creating an affordable and convenient way to enjoy multiple entertainment options. The brand aligns with a lifestyle of entertainment consumption, promoting the idea of discovering something new every day. # Product The ad promotes a bundle of Hulu and Disney+ for $12.99 per month, an ad-supported plan. The bundling is portrayed as a money saving opportunity. All seasons of “The Bear” are now streaming. # Visual style The ad has a polished aesthetic with a hybrid of quick cuts and static shots. The editing rhythm is quick, with fast cuts to match the fast-paced tone. The audio-visual sync is timed to music and voiceover lines. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 Footage of the show “The Bear” is playing. - 00:03–00:04 This segment displays a nature shot with text, promoting the show. - 00:04–00:06 An ad for Disney+ and Hulu is on the screen with the monthly price. The tone is informative. - 00:06–00:08 More footage from “The Bear” is playing. - 00:08–00:12 The Title card for “The Bear” is displayed over footage of the city with a train. - 00:12–00:15 The ad for the bundle is again on the screen with a price.

# Ad summary This promotional ad for Hulu features content from "The Testaments" and highlights a bundling offer for Disney+ and Hulu for $12.99 a month. # Brand positioning Hulu is presented as a source of original and compelling dramatic series, in this case partnering with Disney+ to offer bundled streaming options. The brand aligns itself with thought-provoking narratives and high-production-value shows that explore complex social and political themes. Hulu positions itself as a premium streaming service that provides access to critically acclaimed content and seeks to differentiate itself through its original programming and bundled offerings. # Product The product being advertised is Hulu, a streaming service offering a wide range of TV shows, movies, and original content, here featuring its original series, "The Testaments." The ad emphasizes a special offer where viewers can bundle Hulu with Disney+ for $12.99 a month, offering a cost-effective way to access a vast library of entertainment. The ad also conveys that Hulu is a place to discover something new every day. # Visual style The ad employs a dramatic and suspenseful visual style, consistent with the tone of "The Testaments." It combines dark, desaturated scenes with quick cuts and stylized shots to create a sense of urgency and intrigue. The production quality is high, featuring polished visuals and seamless transitions. The pacing is fast, creating a sense of dynamism and excitement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a young woman in a dark outfit, hinting at themes of oppression and resistance. - 00:01–00:02 The screen transitions to the Hulu Originals logo, signaling the source of the content. - 00:02–00:04 A scene of emotional connection between two young women is shown, followed by a shot of a somber, foggy landscape with a church, suggesting a world steeped in tradition and control. - 00:04–00:11 Rapid cuts of the young woman in dark outfits, mixed with the text, “Bundle and Save” suggest a combination of serious drama and a value proposition. - 00:11–00:15 The ad concludes by showing the Hulu and Disney+ logos, reinforcing the bundled offer and encouraging viewers to 'Discover Something New Every Day' for $12.99 a month.

# Ad summary This clip features a humorous scene where an individual asks Sandra Bullock, whom he doesn't recognize, if she's a 'narc', struggling to properly pronounce the word. # Brand positioning The clip does not mention any specific brand, nor does it promote or align with any values or lifestyles. The content is centered around entertainment. Therefore, no brand positioning can be inferred. # Product There is no specific product featured or advertised in this video clip. The video focuses on an interaction between two individuals, with dialogue as the central focus. # Visual style The aesthetic is natural and realistic, resembling a scene from a movie or television show. The editing style consists of medium length cuts. The production quality appears high-end. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A man directly asks a woman if she is a narc. The text overlay highlights the word 'NARC' in green. - 00:01–00:01 The woman appears confused and asks the man 'I'm sorry?' - 00:02–00:02 The man repeats his question, 'Are you a narc?' - 00:03–00:05 The woman, seated at a table, responds, 'A knock? I'm sorry, I don't know what that is.' This signals a misunderstanding of the word. - 00:06–00:06 The man repeats, 'A narc'. - 00:07–00:09 The man emphatically asks, 'Am I speaking f*cking Japanese?' - 00:10–00:11 The woman declares, 'Listen to him, I'm going to sound it out for ya'. - 00:12–00:19 The man sarcastically vocalizes each part of the question to sound out the word, 'Are you or are you not a narc? A f*cking narc?' - 00:19–00:21 The man clarifies, 'Like Johnny Depp in 21 Jump Street!' - 00:21–00:23 The woman exclaims, 'Ahhh! I see, I see. Okay, a narc.' - 00:24–00:25 The man says, 'A narc! Yes! Yes, yes!' - 00:26–00:29 The woman responds, 'It was missing the R when you were saying, I heard KNOCK.' - 00:30–00:33 The man exclaims, 'He said narc, I said f*cking narc, right?' and laughs.

# Ad summary This ad is for the comedy television show Scrubs being available to stream on Hulu. It shows two male characters being silly and wrestling in a hospital hallway. The ad ends with information about Hulu subscription pricing. # Brand positioning Hulu is presented as the go-to streaming service for accessing classic and modern comedy television, particularly the show Scrubs. The ad emphasizes the accessibility and convenience of watching this popular show on the platform. The brand leverages nostalgia and humor to position itself as a source of enjoyable and familiar content. # Product Hulu is a subscription streaming service that offers a variety of television shows and movies. This ad specifically highlights the availability of the show Scrubs on Hulu. The ad mentions a price point of $11.99/month and a free trial for new and returning subscribers. The ad addresses the barrier to entry for streaming services by offering a free trial. # Visual style The ad has a comedic and nostalgic feel. The editing style consists of quick cuts between scenes, and the production quality is relatively high. The pacing of the ad is fast, with each shot lasting only a few seconds. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with text asking if being reunited feels good, referring to the show Scrubs being available to stream again. - 00:03–00:12 The clip shows two men wrestling and one giving the other a piggy back ride in a hospital hallway. - 00:12–00:13 The scene cuts to the Hulu logo and information about being able to watch the show, Scrubs, on Hulu. - 00:13–00:15 The ad closes with the Hulu logo and information on the streaming service's $11.99/month subscription price and the offer of a free trial.

# Ad summary This ad is a musical clip sung by two blonde men at a waterfall. They are singing about not getting the woman they want to marry. # Brand positioning This ad does not describe the brand explicitly; however, it presents a theatrical, artistic, and whimsical tone. The brand is pushing against the norm by producing a video that is more of a musical performance instead of a typical advertisement. The ad focuses more on entertainment and storytelling rather than hard-selling or directly promoting the brand, creating an emotional connection with the audience. # Product There is no product featured in this ad. This clip is a musical performance of two men singing about their relationship with a woman. # Visual style The ad has a theatrical and cinematic aesthetic. The video has a professional, polished, and high-end production quality. The setting is a natural outdoor environment with renaissance-style clothing. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 Two men are standing on rocks in front of a waterfall singing. - 00:03–00:33 The two men are singing about how they are both in love with a woman but can not have her.

# Ad summary This ad is for the platform Hulu. It shows a scene from the television show Full House, where John Stamos sings "Forever" at a wedding. # Brand positioning The ad showcases Full House, a beloved family sitcom available on Hulu. The ad promotes a sense of nostalgia, highlighting the show's heartwarming moments. Hulu aims to remind viewers of the feel-good content available on their platform and position themselves as a home for cherished classic shows. # Product The ad is advertising the streaming service Hulu and that it has rights to the show Full House. The ad shows a snippet of a wedding from the show with the character Jesse, played by John Stamos, singing at a piano. The ad is geared toward people who have nostalgia for this show. # Visual style The ad has a retro feel with slightly grainy video, but is polished overall. This is likely because the ad is featuring a scene from the show Full House. It has a mix of static and smooth transitions between shots, and the pacing matches the tempo of the song. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09: John Stamos is sitting at a piano in a suit and singing the song "Forever" at a wedding. - 00:09–00:12 00:09–00:12: The camera cuts to a shot of Bob Saget and Dave Coulier who are smiling. - 00:12–00:27 00:12–00:27: The camera cuts back to John Stamos as he sings the last part of the song.

# Ad summary This ad shows a scene from The Devil Wears Prada. The scene consists of Miranda telling Andy that she will not take Emily to Paris with her, and that she will be taking Andy instead. The scene ends with Miranda telling Andy that the decision to go to Paris is hers. # Brand positioning This ad does not feature a brand, but shows a scene from The Devil Wears Prada. # Product This ad does not feature a specific product, but shows a scene from The Devil Wears Prada. # Visual style This ad is in a basic, low-quality style that is consistent with movie scenes. There are consistent cuts and the camera is consistently focused on the speaker. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 Miranda tells Andy that Paris is the most important week of the year for her, and tells Andy that she needs the best team with her. - 00:07–00:09 Miranda tells Andy that her team for Paris will no longer include Emily. - 00:12–00:31 Andy is in disbelief because Emily has been preparing for Paris her whole life, and Emily would be distraught if she wasn't able to go. - 00:32–00:40 Miranda tells Andy that if she doesn't go to Paris, she'll assume that Andy isn't serious about her future at Runway or any other publication. - 00:45–00:50 Miranda tells Andy that the decision is hers, and that's all.