How Disney+ Advertises on Meta

# Ad summary This ad promotes the Hulu movie Rental Family, starring Brendan Fraser. The ad showcases clips from the movie interspersed with short testimonials and critic quotes, highlighting its feel-good nature and Fraser's acclaimed performance. It emphasizes that the movie is now streaming on Hulu and Hulu on Disney+. # Brand positioning Hulu is presented as a premium streaming platform offering high-quality, critically acclaimed movies. The ad emphasizes accessibility by highlighting its availability on both Hulu and Hulu on Disney+. It positions Hulu as a destination for feel-good content, aligning with a viewer's desire for heartwarming and uplifting stories. The brand aims to occupy a space where quality acting meets emotionally resonant narratives, promoting entertainment as a form of connection and shared experience. # Product The featured product is the movie *Rental Family*. The film is framed as a feel-good movie with a superlative performance by Brendan Fraser. The ad also suggests that the film will evoke emotion in viewers. It is available for streaming on Hulu and Hulu on Disney+. The ad also gives an idea of the general plot of the movie. # Visual style The ad features a blend of cinematic quality clips from the movie and testimonial-style moments. Editing includes quick cuts, especially during the opening to capture attention. Transitions are smooth, maintaining a polished feel. The overall aesthetic is high-end commercial, aiming to appeal to viewers seeking quality entertainment. Pacing is moderate but increases at the beginning and end to generate excitement, syncing with music cues to create a dynamic viewing experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Choose the bundle that's right for you # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the Searchlight Pictures logo, immediately signaling a high-quality cinematic production. - 00:01–00:03 00:01–00:03: Quick cuts show Brendan Fraser walking in a city and then a close-up of him in a serious conversation, followed by two men celebrating in front of a TV. This establishes a diverse, possibly complex narrative. - 00:03–00:04 00:03–00:04: A scenic shot of Mount Fuji with a train passing by provides a visually appealing transition and context, hinting at the movie's setting or theme. - 00:04–00:08 00:04–00:08: Text overlays appear, stating "NOW STREAMING" and "ONLY ON HULU AND HULU ON DISNEY+", driving the primary call to action. - 00:08–00:11 00:08–00:11: A heartwarming scene of a mother and daughter is followed by the daughter saying, "I'm Mia," then cut to Brendan Fraser saying, "Rental Family is a father." - 00:12–00:13 00:12–00:13: Quotes flash on screen from CG Magazine, calling the movie a perfect feel-good movie. - 00:13–00:17 00:13–00:17: A quote from The Hollywood Reporter praises Brendan Fraser's superlative performance, reinforced by emotional expressions on Fraser's face. - 00:18–00:23 00:18–00:23: Brief clips are shown of various people speaking and smiling, interspersed with a shot of Brendan Fraser smiling in a suit. This builds social proof by showing positive reactions and reinforcing the movie's heartwarming theme. - 00:23–00:24 00:23–00:24: A logo appears for Searchlight and the title of the movie - 00:24–00:29 00:24–00:29: The ad concludes with a promotion for Disney+ Hulu bundles and repeats that the show is now streaming on Hulu.

# Ad summary This image promotes the series Star Wars: Maul Shadow Lord streaming on Disney+. The top of the ad features characters from the Star Wars universe. The bottom of the ad features the Disney+ logo and the text "Now Streaming". # Brand positioning Disney+ is positioned as a streaming platform for high-quality entertainment, particularly well-known franchises like Star Wars. The brand's offering is presented as readily accessible, indicated by the "Now Streaming" message, inviting immediate engagement. By leveraging the Star Wars franchise, Disney+ aims to solidify its space in the consumer's mind as a hub for popular, recognizable content. The brand seeks to align with the values of adventure, fantasy, and iconic storytelling, promoting a lifestyle of at-home entertainment through its streaming service. This positions Disney+ against traditional television broadcasting, favoring on-demand access and a vast library of content. # Product The product being advertised is access to the streaming content on the Disney+ platform, specifically the series *Star Wars: Maul Shadow Lord*. This offering caters to fans of the Star Wars universe, promising an immersive viewing experience from the comfort of their homes. Explicit details include that this specific title is available for streaming, addressing the potential purchase barrier of wondering what content is readily available. The unique selling point is the immediate access to this popular Star Wars title, encouraging viewers to subscribe and start watching instantly. # Visual style The ad has a cinematic and high-quality visual aesthetic. It uses color grading to create a dynamic and immersive effect. The overall style is native to the platform, designed for in-feed viewing, with clear branding and a straightforward message to increase scannability and grab the viewer's attention. # Hooks Headline: None used # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad showcases an image of Darth Maul and several other Star Wars characters against a cosmic backdrop, immediately capturing attention. This visual primes the audience by highlighting familiar characters and a title of Star Wars, instantly signaling the type of content being promoted. The perspective is from the brand, Disney+, presenting the content offering to the viewer. - The ad transitions to the Disney+ logo accompanied by the text "Now Streaming", delivering the message that this particular content is readily available for immediate viewing. This is a clear call to action and incentive, aiming to quickly convert interest into subscription and viewership. This part of the story comes directly from Disney+, emphasizing the accessibility of their platform.

# Ad summary This ad is a trailer for season two of Daredevil: Born Again, now streaming on Disney+. It shows two characters from the show in what seems to be an interrogation room. One is evaluating the other for his mental health. # Brand positioning Disney+ is presented as the only place to stream the show featured in the ad, Daredevil: Born Again. The Disney+ logo is displayed at the end, along with the claim "Now streaming". This positions Disney+ as a hub for well-known media. # Product The product is Season 2 of Daredevil: Born Again, a show on Disney+. This show portrays some level of crime and fighting, based on the interactions between the characters and the costumes in the ad. The ad tells viewers that the show is now streaming. # Visual style The ad has a dark and gritty aesthetic, with dim lighting and a focus on the characters' faces. The editing is smooth, with static shots and minimal camera movement. The overall production quality is high-end, which supports the tone of the show. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A woman is evaluating a man in an interrogation room. The man asks why he was given a psychiatrist instead of a lawyer. - 00:03–00:06 00:03–00:06 The woman states that this evaluation is for the man's legal team, as well as the district attorney, and that she is meant to be an impartial observer. - 00:06–00:09 00:06–00:09 The man sarcastically says, "oh please, Dr. Glenn impartial? That's cheeky." - 00:09–00:16 00:09–00:16 The man questions where 'here' is, seemingly referring to his mental state or current location. - 00:16–00:23 00:16–00:23 The woman says that in the case of adults dressing up in costume and fighting with the police, a psychological evaluation is in order. - 00:23–00:27 00:23–00:27 The man denies the accusation. - 00:27–00:32 00:27–00:32 The woman asks if he is saying that he is not the vigilante known as the Swordsman. - 00:32–00:38 00:32–00:38 The man replies that the district attorney will have to prove his identity in court.

# Ad summary This ad is for Mike & Nick & Nick & Alice available on Hulu and Disney+. The ad shows a variety of clips from the movie and various voiceovers. # Brand positioning Hulu is presented as a provider of original content, specifically movies, available through both the Hulu streaming service and as part of a bundle with Disney+. The brand is positioned as a source of edgy, star-studded movies with a dark comedic tone. # Product The advertised product is the movie Mike & Nick & Nick & Alice, a dark comedy starring Vince Vaughn. The ad suggests the movie involves themes of time travel, cloning, and potentially criminal activity. It is positioned as an 'ass-kicking movie event' with an emphasis on humor and entertainment. The product is portrayed as something shocking, unpredictable, and boundary-pushing. # Visual style The ad has a dark and somewhat gritty aesthetic, with a mix of dimly lit scenes and brighter celebratory shots. The editing style consists of quick cuts between scenes, creating a sense of suspense and intrigue. The production quality is polished, resembling a professionally produced movie trailer. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: A woman is walking in a parking garage holding a glass with a straw when she turns and appears shocked. - 00:02–00:03 00:02–00:03: A man is shown lying down. - 00:03–00:05 00:03–00:05: The woman is shown again and speaks. - 00:06–00:07 00:06–00:07: A man is walking in a hall. - 00:07–00:09 00:07–00:09: A shot of the same man is shown in black and white. - 00:09–00:09 00:09–00:09: The same man is shown from a birds eye view. - 00:09–00:11 00:09–00:11: The same man is shown talking in an elevator - 00:11–00:12 00:11–00:12: The woman is shown in an elevator. - 00:12–00:14 00:12–00:14: The man is shown talking to the woman. - 00:14–00:16 00:14–00:16: A celebration is shown with colorful confetti. - 00:16–00:17 00:16–00:17: The inside of a car is shown. - 00:17–00:19 00:17–00:19: The man is shown talking in front of a wooden wall. - 00:19–00:21 00:19–00:21: A party is shown with people dancing. - 00:21–00:22 00:21–00:22: A man is shown with his face close to the camera. - 00:22–00:23 00:22–00:23: The woman looks disgusted. - 00:23–00:24 00:23–00:24: The man is shown in the dark. - 00:24–00:25 00:24–00:25: The woman is shown in the dark. - 00:25–00:26 00:25–00:26: The man is shown with a shocked look on his face.

# Ad summary This ad promotes the movie Predator Badlands. The ad is set to dramatic music and shows the Predator in a variety of environments. # Brand positioning Hulu and Disney+ are presented as platforms for streaming exclusive movie content. This positions the brands as platforms for entertainment and convenience, and provides an alternative to traditional cable or cinema viewing. # Product Predator Badlands is a movie available on Hulu and Disney+. It is an action movie that features a Predator character in a variety of fights and environments, including modern day locations and historical locations. # Visual style The ad has a quick editing style with many different shots. The lighting is dark, and the shots are dramatic. This creates a serious and suspenseful atmosphere. # Call to action Choose the bundle that's right for you # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a scene of a fight. - 00:01–00:04 00:01–00:04: A montage of scenes from the movie flash by. - 00:04–00:07 00:04–00:07: Text displays to indicate that the movie is now streaming on Hulu and Disney+. - 00:07–00:26 00:07–00:26: More scenes from the movie are shown. - 00:26–00:29 00:26–00:29: The ad indicates that the movie is now streaming on Hulu and Disney+ and encourages viewers to "Choose the bundle that's right for you".

# Ad summary This ad promotes the Hannah Montana 20th Anniversary special streaming on Disney+ and Hulu. The ad features clips from the show and interviews with Miley Cyrus reflecting on the show's impact. It targets fans of the original series, emphasizing nostalgia and a sense of belonging. # Brand positioning The brand being advertised is Disney+ and Hulu, the streaming platforms hosting the Hannah Montana 20th Anniversary special. The ad positions these platforms as the home for nostalgic content that resonates with a generation. The brand aligns with a sense of celebration and offers a way to reconnect with a beloved show. It follows the category norm of promoting content through engaging visuals and emotional appeals. # Product The advertised product is the Hannah Montana 20th Anniversary special, available for streaming on Disney+ and Hulu. It is for fans of the original Hannah Montana series who are looking to revisit and celebrate the show's legacy. The special includes clips from the series and interviews with Miley Cyrus, reflecting on the impact of the show. It addresses the potential purchase barrier of needing a subscription by highlighting the availability of a bundle. The ad conveys that this special offers a nostalgic trip and a chance to reconnect with a beloved part of their childhood. # Visual style The ad has a blend of high-end production quality and a UGC feel, combining polished interview shots with more casual, handheld footage. The editing style uses quick cuts and transitions to maintain a fast pace, reflecting the energy and excitement of the anniversary celebration. The pacing is consistent, with cuts timed to the music beats and voiceover lines. Visual motifs include frequent close-ups of Miley Cyrus and shots of the original show's set and characters. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Choose the bundle that's right for you # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with Miley Cyrus walking and stating she is already getting emotional. - 00:01–00:04 00:01–00:04: Cuts to a shot of the Hannah Montana set with a text overlay that reads, "NOW STREAMING," followed by a shot of Cyrus looking surprised, and finally a shot of her hugging another person. These scenes, paired with the text overlay that reads, "CELEBRATE THE 20TH HANNAH-VERSARY," convey excitement about the anniversary. - 00:04–00:06 00:04–00:06: Split screen of Cyrus, and a text overlay appears with the Disney+ + Hulu logos. The purpose is to communicate that the anniversary special is available on either streaming platform. - 00:06–00:09 00:06–00:09: Cyrus puts her finger to her mouth while in costume. Cyrus then says that, "This show defines her generation". - 00:09–00:10 00:09–00:10: The scenes cut quickly to various people, with Cyrus speaking about the anniversary and stating, "This anniversary is for them, it's for us". The rapid cuts of Cyrus are used to emphasize her points. - 00:11–00:11 00:11–00:11: Cyrus is shown dancing in costume, communicating the celebratory tone. - 00:11–00:12 00:11–00:12: Cuts to a graphic with the Hannah Montana logo and text that reads, "ANNIVERSARY SPECIAL", along with Cyrus stating, "This feels like home to me". The graphic conveys that the anniversary special can be considered a homecoming for viewers. - 00:12–00:14 00:12–00:14: A final scene with the Disney+ + Hulu bundle advertisement is shown.

# Ad summary This ad promotes the movie Predator: Badlands. The film stars Elle Fanning as two characters, one who is a synthetic research creation deployed by Weyland-Yutani Corporation, and one who is technically broken but trying to find her sister. The ad shows the actress in both modern and futuristic settings, along with various clips of the film. # Brand positioning The Hulu brand is presented through the mention of the film Predator: Badlands, which is available to stream on their service. This implies that Hulu aims to be seen as a destination for popular and action-packed films. The brand wants to position itself as a service that provides new and modern film options. # Product The film Predator: Badlands stars Elle Fanning in dual roles, one of which is Thea. She is a synthetic being designed for research by the Weyland-Yutani Corporation. The other character she plays is someone looking for her sister and is described as being "technically broken". # Visual style The ad's visual style is dynamic and combines polished footage with raw and intense scenes from the film. It has a hybrid production quality due to the mixture of Elle Fanning and Dan Trachtenberg being in modern settings, while also showcasing scenes from the film. The editing style is quick cuts, which happen often and at a rate of approximately 10 BPM. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:01 A monster is seen in the forest. - 00:01–00:06 00:01–00:06 A woman with scars looks shocked. - 00:06–00:08 00:06–00:08 Red blood is visible. - 00:08–00:12 00:08–00:12 Elle Fanning is seen talking in a modern setting, then the woman screams in an outdoor scene. - 00:12–00:18 00:12–00:18 The woman is being held up by a monster, then she states that she is a synthetic built for research. - 00:18–00:22 00:18–00:22 A monster is shown, then the movie director Dan Trachtenberg is seen speaking about the film. - 00:22–00:29 00:22–00:29 A woman and monster are seen in the forest. - 00:29–00:31 00:29–00:31 The woman says that they are not alone. - 00:31–00:40 00:31–00:40 Elle Fanning talks about the character and her background as someone trying to find her sister. - 00:40–00:46 00:40–00:46 Elle Fanning is seen in a scientific scene. - 00:46–00:52 00:46–00:52 Elle Fanning and Dan Trachtenberg are again seen talking about the character. - 00:52–01:14 00:52–01:14 There are various scenes and clips of the movie.

# Ad summary This ad is a funny skit from the movie Up where Russell attempts to help Mr. Fredrickson but he is continuously turned down. # Brand positioning Disney+ is presented as the exclusive streaming platform for a vast library of content, including classic films and original series. The ad highlights its role as a central hub for Disney's storytelling, implying convenience and accessibility for families and fans. Disney+ positions itself as a provider of nostalgic favorites and new, engaging content, promoting shared viewing experiences and reinforcing the emotional connections viewers have with Disney's characters and worlds. # Product The product being advertised is the Disney+ streaming service. The ad showcases the availability of the movie Up on the platform. Disney+ is presented as a convenient way to access a wide variety of Disney content, emphasizing its role as a central hub for entertainment. The service offers access to beloved films, appealing to both children and adults who grew up with Disney movies. The platform addresses the barrier of limited content availability by offering a comprehensive library of Disney properties, making it an attractive option for families and Disney enthusiasts. # Visual style The ad features a polished, high-end production style, typical of animated movies. The editing style is characterized by quick cuts and static shots, with smooth transitions between scenes. The visual motifs include close-ups of characters to emphasize their expressions and emotions. The pacing is consistent and moderate, and the audio-visual sync is maintained with character actions timed to the dialogue. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 An older man opens his door and is greeted by a young wilderness explorer. - 00:02–00:05 00:02–00:05 The boy introduces himself and states that he is a Wilderness Explorer, speaking from the perspective of the boy with a friendly, polite tone. - 00:05–00:14 00:05–00:14 The boy asks if he needs assistance as the older man looks at him with a stern expression. The perspective shifts to the boy, maintaining a helpful and courteous tone. - 00:14–00:18 00:14–00:18 The boy offers to help the man cross the street, presenting it as a helpful service. The perspective is from the boy, with a hopeful and eager tone. - 00:18–00:25 00:18–00:25 The boy continues to offer help with crossing the yard and porch, showing persistence. The perspective remains with the boy, gradually becoming more insistent and earnest. - 00:25–00:30 00:25–00:30 The boy insists on helping the man cross something, showing his commitment to his role. The perspective shifts between the boy and the man, conveying both determination and annoyance. - 00:30–00:36 00:30–00:36 The man insists he is doing fine and shuts the door, responding to the boy's persistent offers. The perspective returns to the man, emphasizing his frustration and desire for solitude. - 00:36–00:53 00:36–00:53 The boy's foot gets caught in the closing door as he repeats his introduction and the man shouts that he doesn't need help, highlighting the unexpected consequence of the interaction. The perspective rapidly alternates, building comedic tension and emphasizing the boy's misfortune.

# Ad summary The ad promotes the Zootopia 2 movie on Disney+. The ad features three cats dressed as a therapist and clients and is promoting Disney+. # Brand positioning Disney+ is presented as a streaming service for family entertainment. The brand is family friendly and is accessible with a sign up now CTA. # Product Zootopia 2 is a film on Disney+. It is a movie that promotes teamwork and trust and is geared towards families. # Visual style The visual style of the ad is bright and playful. The editing style is quick cuts. The production quality is high and commercial. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Sign up for Disney+ today to stream Zootopia 2 and so much more! # Point of view - [object Object] # Storyline - 00:00–00:03 The speaker welcomes viewers to “Partners in Crisis” - 00:03–00:07 The speaker says that they’re functioning better than fine. - 00:07–00:14 The speaker says being there feels like a huge misunderstanding and that someone answered first. - 00:14–00:30 The speaker observes the source of discomfort of her emotionally insecure partner. Notice the dysfunction. - 00:30–00:38 The speaker says, “With hard work they’ll be on the same page by year two. For your homework you’ll study a real partnership. - 00:38–00:49 The speaker says, “I’m prescribing Zootopia 2. You’ll see Judy and Nick’s partnership pushed to the limit testing their trust and teamwork like never before. Learn from the best duo. - 00:49–00:54 The speaker signs off saying, “Sign up for Disney+ today to stream Zootopia 2 and so much more!

# Ad summary This image ad promotes a bundled streaming service offering savings on Disney+, Hulu, and HBO Max. # Brand positioning The ad promotes a bundled streaming service that includes Disney+, Hulu, and HBO Max. The brand is positioned as a cost-effective solution for accessing a wide range of entertainment content. By offering a discount on these popular streaming services, the brand aims to provide value and convenience to customers who want to enjoy a variety of content without paying full price for each individual service. The brand is presented as a smart choice for consumers looking to save money while still enjoying high-quality entertainment. # Product The product being advertised is a bundled streaming service that includes Disney+, Hulu, and HBO Max. This bundle offers access to a wide variety of content, including movies, TV shows, and original programming from all three platforms. The ad highlights the cost savings of over 40% a month compared to purchasing each service separately. This addresses the purchase barrier of the high cost of subscribing to multiple streaming services individually. The product is for anyone who enjoys streaming content and wants to save money while accessing a diverse range of entertainment options. # Visual style The ad has a clean and modern visual style with a focus on clear messaging. The use of bold typography and contrasting colors (white text on a black background) creates a high-impact design. The abstract design at the bottom adds a touch of visual interest without distracting from the main message. The overall production quality is high, suggesting a professionally designed ad. # Hooks Headline: SAVE OVER 40% A MONTH # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing the logos of Disney+, Hulu, and HBO Max, immediately establishing the bundled streaming service being offered. This is from the brand's perspective, setting the stage for the value proposition. - The ad then highlights the key benefit: saving over 40% a month. This is from the brand's perspective, emphasizing the cost savings and attracting viewers looking for a deal. - The ad concludes with the statement "Now that's a big deal," reinforcing the value proposition and encouraging viewers to consider the offer. This is from the brand's perspective, driving home the message that this is a significant savings opportunity.

# Ad summary This ad promotes the Banana Ball series on ESPN and Disney+. The ad includes short video clips highlighting some of the zany and fun moments that this baseball league has to offer. # Brand positioning The Savannah Bananas are presented as a fun, energetic, and innovative baseball team that defies traditional norms of the sport. The brand is positioned as an alternative to traditional baseball, emphasizing entertainment and a lively atmosphere over conventional gameplay. They break away from the norm by embracing outlandish stunts, colorful uniforms, and engaging fan interactions, creating a family-friendly spectacle that stands out in the sports world. The brand aims to provide a memorable and enjoyable experience that appeals to a broad audience seeking lighthearted entertainment. # Product Banana Ball is a unique and entertaining take on baseball that emphasizes fun and fan engagement. It is showcased through clips of unconventional plays, vibrant uniforms, and energetic player celebrations. The target audience includes families and sports enthusiasts seeking a departure from traditional baseball games. The ad highlights its USPs as a lively, family-friendly spectacle that includes stunts, dances, and engaging fan interactions, setting it apart from typical sports entertainment. Moments of use include watching the games live at the stadium or streaming them on ESPN and Disney+. The ad addresses potential barriers such as the perception of baseball being slow or boring by showcasing the dynamic and exciting nature of Banana Ball. The ad emphasizes that Banana Ball is more than just baseball; it's a unique entertainment experience. # Visual style The ad has a fast-paced and energetic visual style, using quick cuts and vibrant colors to capture the excitement of Banana Ball. The production quality appears to be a hybrid of polished commercial and UGC, combining professional footage with raw, unfiltered moments. The editing style includes quick cuts, jump cuts, and animated transitions, enhancing the dynamic feel. The pacing is consistently fast, with numerous cuts per minute, timed to the music and voiceover. The visual motifs include recurring shots of players dancing, making trick plays, and engaging with fans, all set against the backdrop of brightly lit baseball stadiums. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with a wide shot of a baseball field filled with players and spectators, then transitions to a close-up of a baseball player preparing to throw a pitch. The intention is to immediately immerse the viewer in the scene of a baseball game. - 00:01–00:04 00:01–00:04 Text appears stating, “This isn’t just baseball. This is Banana Ball,” followed by clips of players dancing and high-fiving. The message is to introduce Banana Ball as a novel and entertaining form of baseball, setting it apart from the conventional game. - 00:04–00:06 00:04–00:06 A player yells, “Let’s go!” alongside various game highlights, including a player catching a ball and fans cheering. This is meant to create excitement and showcase the energy and enthusiasm associated with Banana Ball. - 00:06–00:11 00:06–00:11 The ad shows a mascot, more game highlights, and fans cheering, paired with the text overlay “With ESPN on Disney+, go bananas with the phenomenon.” The intention is to encourage viewers to watch Banana Ball on ESPN and Disney+ and to join the excitement. - 00:11–00:14 00:11–00:14 The voiceover mentions that it is the phenomenon “everyone’s talking about,” alongside kids covered in colorful powder and a fan being lifted up with a championship belt. This is meant to convey widespread popularity and the exciting atmosphere of Banana Ball. - 00:14–00:22 00:14–00:22 The ad shows trick plays, players on stilts, and an umpire dancing. The point is to further emphasize the unconventional and entertaining aspects of Banana Ball. - 00:22–00:27 00:22–00:27 The voiceover urges viewers to “Catch the greatest show in sports,” with more highlights and a player yelling “Yessir!” This is meant to reinforce Banana Ball’s appeal and encourage viewership. - 00:27–00:29 00:27–00:29 The Disney+ logo is displayed with the text “Banana Ball with ESPN on Disney+.” The aim is to provide the viewer with the call to action to watch the series.

# Ad summary The ad for High Potential on Disney+ and Hulu introduces the show's premise and lead character, Morgan, who has a high IQ and works with the cops, but is not a cop herself. It highlights her intelligence and suggests a quirky, comedic approach to solving crimes. # Brand positioning The brand presented in the ad is the show "High Potential", available on ABC, Hulu, and Disney+. It positions itself as a fresh and engaging series, earning a "Certified Fresh" rating from Rotten Tomatoes. The show appears to align with a comedic tone and crime-solving theme, aiming to be both entertaining and intriguing for viewers. It seems to defy the norm of serious crime dramas by injecting humor and a quirky lead character. # Product The featured product is the television show "High Potential," a crime-solving series available on ABC, Hulu, and Disney+. The ad highlights that the show is "Certified Fresh" by Rotten Tomatoes. The show centers around the character Morgan, who works with the cops but clarifies that she is not one herself, emphasizing that she simply has an IQ of 160. This ad aims to convey that the show is about a brilliant yet unconventional individual solving crimes, and that being stupid is not a barrier. It is worth watching for its unique premise and comedic approach to crime-solving. # Visual style The ad has a bright and polished aesthetic, with clear studio lighting and a mix of static and moving camera shots. The editing rhythm is moderate, with several cuts per minute to keep the pace engaging. The production quality is high, resembling a polished commercial or TV promo, which aligns with the tone of a network television series. The audio-visual sync is well-maintained, with cuts timed to the music and voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 A woman is shown in different locations. The ad introduces a series called High Potential. - 00:03–00:05 The woman in the scenes says her name is Morgan and that she works with the cops. - 00:05–00:08 The scene switches to the woman saying that she is not a cop but that she has an IQ of 160. - 00:08–00:11 The scene switches to the woman stating that being stupid doesn't mean that you are not right about something. - 00:11–00:15 The screen displays that you can choose the bundle that is right for you and that High Potential is now streaming.

# Ad summary This ad features a woman presenting a laptop that is displaying a WWE and ESPN partnership advertisement. The ad aims to leverage celebrity endorsement by using the ESPN and WWE partnership to grab attention. # Brand positioning ESPN is a sports broadcasting brand that has partnered with WWE, a professional wrestling entertainment brand. This ad seems to suggest that through this partnership, customers are now able to stream WWE content through ESPN, offering convenience and ease of access for fans who want to keep up with their favorite wrestling events. # Product This ad features a closed laptop displaying an advertisement on its screen. The screen showcases a promotion highlighting a partnership between ESPN and WWE, featuring an array of wrestlers. The implication is that viewers can now stream WWE content through ESPN. The laptop is gray with a light beige keyboard. This suggests that fans can watch the WWE matches on their laptops. # Visual style The visual style is clean and simple, with a light pink background to keep the focus on the woman and the laptop. The image quality is high, which is intended to make the ad look professional and trustworthy. The use of a real person holding the laptop gives it a relatable feel, making it more likely to resonate with the audience. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a woman holding a laptop, its screen displaying an ad about the ESPN and WWE partnership. This is intended to highlight the product being advertised—streaming WWE content through ESPN—and the platform on which it can be accessed, and is shown from the brand's perspective. - The woman is smiling and presenting the laptop towards the camera, which implies her satisfaction with the product and is intended to create a positive association for viewers. The customer is experiencing it from the perspective of an influencer.

# Ad summary This ad is promoting the new release of Zootopia 2 on Disney+. It features the original cast, as well as new characters, as they embark on new adventures. # Brand positioning Zootopia is an animated franchise by Disney that promotes family-friendly values and caters to audiences of all ages. The brand aligns with the values of entertainment, imagination, and creativity, creating immersive worlds and relatable characters. The brand positions itself as the top tier in animated entertainment, setting the standard for quality and innovation. The products being shown aim to be entertaining, funny, and a creative way to engage the audience. # Product The product being advertised is Zootopia 2, a new animated movie that follows the adventures of familiar characters in the Zootopia world. The movie promises new friends, new habitats, and a secret reptile population. The film is advertised as something "for the whole family," and will be available on Disney+. # Visual style The ad has a high-end, polished feel, befitting a major animated release. The celebrity endorsements are filmed in a classic, simple style, while the cuts from the film are fast-paced and energetic. Editing includes quick cuts and smooth transitions. The pacing is consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The original cast members Ginnifer Goodwin, Jason Bateman, and Ke Huy Quan tell the audience that "the wait is finally over" because "Disney's Zootopia 2" is "streaming now" on Disney+. The tone is upbeat and enthusiastic, delivered in a direct address from recognizable faces. - 00:07–00:16 00:07–00:16 In a montage, various characters are seen in situations that appear fun and comical, giving the impression that there is action, adventure, and comedy in this installment. The cuts are fast-paced, and the text overlays emphasize that there will be "new friends" and "new habitatsss". The line "Zootopia has a secret reptile population" conveys that new characters and stories will be introduced, implying an element of mystery. - 00:16–00:21 00:16–00:21 The characters Wilde, Hopps, Nibbles, and Gary are shown on screen, reiterating some of the characters that will be in the movie. The film is said to be "for the whole family". The pace has slowed and the images shown are fun. This beat continues from the previous one, indicating a positive and inviting feel. - 00:21–00:34 00:21–00:34 The scene cuts back to a fast montage of characters and adventurous themes. This is a continuation of the previous montage, implying excitement and inviting the viewer to watch Zootopia 2.

# Ad summary This promotional trailer is for The Testaments streaming on Hulu. It features a group of young women who are in purple school uniforms with scarfs, black gloves, and purple headbands. The young women are being taught to bring women back to their rightful place and they will change things. # Brand positioning Hulu Originals aims to create gripping and thought-provoking television shows. The brand seeks to be known for high-quality dramatic series. The series featured in this ad, The Testaments, promises to delve deep into societal issues and power structures, similar to other popular series such as The Handmaid's Tale. # Product The Testaments is a Hulu Original television series that explores themes of power, oppression, and resistance. The series presents a world where young women are indoctrinated and taught to bring women back to their rightful place. The show presents a narrative of changing societal norms and the struggle for agency in a dystopian setting. # Visual style The ad uses a polished cinematic visual style, reminiscent of prestige television dramas. The color palette is dominated by cool tones, which creates a somber and serious mood. Editing includes both quick cuts during intense or action-oriented scenes and more static shots for dialogue or establishing scenes. The production quality is high, lending the ad a sense of importance and quality, aligning it with Hulu's brand identity. Visual motifs include recurring shots of the school, symbolic uniforms, and close-ups of characters' faces to convey emotion. The pacing is varied to match the mood of each scene, but the overall rhythm is steady with about 12-15 cuts per minute. # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A young woman puts on a maroon bonnet in the mirror. - 00:01–00:02 The speaker states that she once believed in this world. The camera shows a large estate with a green yard and trees. The Hulu Original and Disney+ logo is displayed. - 00:02–00:03 The scene transitions to the exterior of a large brick building. Young women in purple uniforms are walking around the grounds. - 00:03–00:05 Text appears noting that the show is from the executive producers of The Handmaid's Tale, a bronze statue inside the school is shown. The scene transitions to two young women in purple uniforms holding hands. - 00:05–00:09 The narrator says it is easier to accept a story than to believe that the people around you are monsters. The scene shows a young woman smiling, then cuts to a close-up of a gun being carried. - 00:09–00:12 A man in a dark suit gives a speech stating they are there to bring women back to their rightful place. The scene transitions to show someone swimming and a spiral staircase from the bottom view. - 00:12–00:14 A group of young women in uniforms serve tea to others. A man in a suit is shown adjusting his jacket. - 00:14–00:16 A young woman looks at herself in the mirror as a group of women in white pass behind her. - 00:16–00:17 The scene becomes dark and the narrator says, "Blessed be the fruit." - 00:17–00:19 A young woman puts on a necklace as another smiles. Two young women laugh and smile in a car. - 00:20–00:21 An explosion and fire is shown in the street. - 00:21–00:23 A young woman kicks down a dollhouse. Someone is shown in jail. - 00:23–00:25 The narrator states it was time for them to change things. Young women in uniforms walk. - 00:25–00:27 The Testaments Hulu Original logo is displayed. - 00:27–00:29 The Hulu and Disney+ logo and streaming information are displayed.

# Ad summary This ad is a trailer for the Disney+ anime series Twisted Wonderland. The series is inspired by Disney villains and follows the story of Riddle, a housewarden who reigns over the school. # Brand positioning Disney+ is presented as a streaming service that offers a wide variety of content, including animated series inspired by Disney villains. The brand is positioned as a source of entertainment for fans of Disney and anime, offering unique and engaging stories that explore the darker side of classic characters. The brand aligns with values of creativity, imagination, and storytelling, pushing against the norm of only portraying heroes and exploring the complexities of villains. # Product The product being advertised is the anime series Twisted Wonderland, available on Disney+. The series is inspired by Disney villains and follows the story of Riddle, a housewarden who reigns over the school. The series explores the true reason behind Riddle's dedication to the rules, hinting at a deeper, more complex narrative. The ad emphasizes the unique premise of the series, drawing viewers in with the promise of a fresh take on familiar characters and themes. # Visual style The ad has a polished, high-end production quality, typical of anime trailers. The editing style is quick cuts, with a fast-paced rhythm that keeps the viewer engaged. The visual motifs include close-ups of characters' faces, wide shots of the school, and stylized text overlays. The pacing is consistent throughout the ad, with cuts timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Now streaming # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of an anime character with purple hair and a black and white striped bow tie. - 00:01–00:03 00:01–00:03: The camera cuts to another anime character with red hair, who asks, "You understand the rules, right?" This sets a serious and authoritative tone, introducing the theme of rules and order. - 00:03–00:05 00:03–00:05: The ad transitions to an animated image of the Queen of Hearts from Alice in Wonderland, accompanied by the text "A STORY INSPIRED BY DISNEY VILLAINS." This clarifies the series' inspiration and target audience. - 00:05–00:07 00:05–00:07: The Disney+ logo appears, signaling the platform where the series can be viewed. This provides a clear call to action for viewers interested in watching the show. - 00:07–00:11 00:07–00:11: The red-haired character yells, "Shut up and obey my rules! No questions allowed!" This reinforces the character's strict and controlling nature, emphasizing the importance of rules in the series. - 00:11–00:15 00:11–00:15: The ad introduces Riddle as a housewarden who reigns over the school, enforcing the rules. This provides context for the character's actions and motivations. - 00:15–00:17 00:15–00:17: The ad poses the question, "But what's the true reason behind his dedication?" This creates intrigue and encourages viewers to watch the series to find out the answer. - 00:17–00:21 00:17–00:21: The red-haired character says, "I'm right. I have to be right!" This reveals the character's internal struggle and the pressure he feels to maintain order. - 00:21–00:23 00:21–00:23: Another character yells, "Riddle!" This creates a sense of urgency and conflict, suggesting that Riddle's actions are being challenged. - 00:23–00:26 00:23–00:26: The title card for Disney Twisted-Wonderland appears, reinforcing the brand and series name. - 00:26–00:29 00:26–00:29: The Disney+ logo reappears with the text "Now streaming," providing a final call to action for viewers to watch the series.

# Ad summary This ad uses a clip from the movie The Avengers to promote Disney+. # Brand positioning Disney+ is presented as a streaming service that offers a wide variety of content, including movies and TV shows from Disney, Pixar, Marvel, Star Wars, and National Geographic. The brand aims to occupy the space of a family-friendly streaming service with a vast library of content for all ages. The brand aligns with values of entertainment, nostalgia, and quality storytelling. The brand positioning is emotional, focusing on the joy and excitement of watching beloved characters and stories. # Product Disney+ is a subscription-based streaming service that offers a wide variety of movies and TV shows from Disney, Pixar, Marvel, Star Wars, and National Geographic. The service is for families and individuals of all ages who enjoy watching high-quality entertainment content. The ad highlights the availability of The Avengers movie on Disney+, showcasing the platform's extensive library of popular titles. The ad addresses the purchase barrier of not knowing what to watch by showcasing a popular movie that viewers may already be familiar with. # Visual style The ad has a hybrid aesthetic, combining a polished commercial feel with a clip from a major motion picture. The editing style is smooth, with static shots and clear transitions. The production quality is high-end, reflecting the quality of both the movie clip and the Disney+ branding. The pacing is consistent, with a moderate tempo that matches the tone of the scene. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:14 00:00–00:14 The ad shows a clip from the movie The Avengers, where the characters are tired and injured after a battle. Captain America mentions a shawarma joint a few blocks away, expressing his desire to try it. This moment is intended to convey a sense of camaraderie and the need for sustenance after a challenging experience. The audience experiences this moment from the perspective of the characters in the movie, with a tone of exhaustion and anticipation. - 00:14–00:25 00:14–00:25 The ad shows the Avengers sitting around a table in a shawarma restaurant, eating and relaxing. This moment is intended to convey a sense of relief and satisfaction after their victory. The audience experiences this moment from the perspective of an observer, with a tone of contentment and humor. - 00:25–00:29 00:25–00:29 The ad transitions to the Disney+ logo and the text "Now streaming." This moment is intended to promote Disney+ as the platform where viewers can watch The Avengers. The audience experiences this moment from the perspective of a potential subscriber, with a tone of invitation and excitement.

# Ad summary This ad for Disney+ features a clip from the show Thunderbolts. The clip shows Yelena Belova, played by Florence Pugh, standing on the edge of a building and jumping off. She is then seen fighting someone. # Brand positioning This ad promotes the Disney+ streaming service. The brand is presented as a source for Marvel content, specifically the show Thunderbolts. The ad aims to position Disney+ as the go-to platform for fans of action-packed superhero content. # Product This ad promotes the show Thunderbolts, available on Disney+. The show is presented as an action-packed series featuring the character Yelena Belova, played by Florence Pugh. The ad highlights the character's internal struggles and her physical prowess, showcasing her jumping off a building and engaging in hand-to-hand combat. The ad aims to entice viewers with thrilling action sequences and character-driven drama. # Visual style The ad has a cinematic and action-oriented visual style. The editing is fast-paced, with quick cuts and dynamic camera movements to emphasize the action sequences. The production quality is high, with polished visuals and professional cinematography. The pacing is consistent throughout the ad, maintaining a sense of urgency and excitement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:10 00:00–00:10: Yelena Belova is shown looking somber and reflective while standing on a rooftop. She expresses a sense of something being wrong with her and an emptiness she feels. This sets a tone of internal conflict and emotional vulnerability. - 00:10–00:26 00:10–00:26: Yelena walks to the edge of the building and jumps off. This moment conveys a sense of recklessness and a willingness to take risks, possibly as a way to cope with her internal struggles. - 00:26–00:38 00:26–00:38: Yelena is seen falling from the building with a parachute. She says that maybe she is just bored. This adds a layer of complexity to her character, suggesting that her actions may be driven by a need for excitement or a desire to escape her emotional pain. - 00:38–01:05 00:38–01:05: Yelena is then seen fighting someone in an enclosed area. This showcases her physical abilities and combat skills, highlighting her as a formidable and capable character.

# Ad summary This ad promotes the Disney+/Hulu bundle by featuring a montage of clips from various movies and TV shows available on the streaming platforms. Quick cuts and dramatic scenes are used to highlight the diverse range of content available. # Brand positioning Disney+ and Hulu offer a wide variety of entertainment for all ages, encompassing movies, series, and original content. The ad showcases the breadth of content available through its bundled streaming service, from action-packed adventures to heartwarming dramas. The brands aim to position themselves as a comprehensive entertainment solution, offering something for everyone and competing against other streaming services by providing more content in one package. The tone is energetic and fast-paced, appealing to consumers looking for convenience and variety in their viewing options. The bundle combines Disney's family-friendly content with Hulu's broader selection, providing a diverse offering that appeals to a wide range of viewers. # Product The featured product is a bundled subscription to both Disney+ and Hulu, providing access to a wide array of movies, TV shows, and original content. The ad highlights the variety available, showcasing intense action, comedy, and dramatic moments. The product caters to families, fans of popular franchises like Star Wars, and those seeking a wide range of content in one place. Key features include access to content from Disney, Pixar, Marvel, Star Wars, National Geographic, and Hulu originals. The ad addresses the purchase barrier of subscribing to multiple streaming services separately by offering a convenient, bundled option. # Visual style The ad uses a fast-paced editing style with quick cuts to create a sense of excitement and variety. It combines polished commercial footage with clips from various movies and TV shows, creating a hybrid feel. The visual motifs include dramatic scenes and character close-ups. The pacing is very rapid, with cuts occurring frequently to maintain viewer engagement. The cuts and product actions are often timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Choose the bundle that's right for you # Point of view - [object Object] # Storyline - 00:00–00:02 A man with a beard and cuts on his face is shown in close-up, followed by a scene of him screaming in front of a wall of fire. - 00:02–00:04 A knife is shown, followed by the text "The Punisher: One Last Kill." This suggests a violent, action-oriented perspective. - 00:04–00:08 Quick cuts of Star Wars: Maul - Shadow Lord are shown. A character with a red lightsaber is shown, followed by a group of stormtroopers. This is shown to convey an action perspective. - 00:09–00:13 This scene transitions to animated clips from Zootopia 2, showing a police bunny and a suspect snake. The message here is one of family friendly entertainment. - 00:13–00:15 This scene is followed by text that states "Get more when you bundle with Hulu." - 00:16–00:26 Quick cuts of the series "Send Help" are shown. A man with cuts on his face appears, followed by the text "Send Help," then clips of the series are featured. - 00:26–00:27 This is followed by additional clips from the series, followed by a male stating, "You're so fired." This promotes the series. - 00:28–00:30 The ad concludes with a final text overlay encouraging the viewer to "Choose the bundle that's right for you."

# Ad summary This ad promotes the Marvel television series 'The Punisher' on Disney+ streaming. # Brand positioning Disney+ is presented as the streaming platform where viewers can access a wide range of content, including the Marvel television series 'The Punisher'. The brand's association with Marvel positions it as a source of superhero and action content. The ad's primary function is to drive subscriptions to Disney+ by showcasing the availability of a specific series. # Product The advertised product is the Marvel television series 'The Punisher'. The series is marketed as an action-packed show. The text 'One Last Kill' hints at a final, high-stakes narrative. The ad aims to highlight the availability of this series on the Disney+ streaming platform, suggesting that viewers who are fans of action and superhero content should subscribe to watch it. # Visual style The ad utilizes a split-screen design. The top half features a dramatic image from the show with dark and gritty tones, while the bottom half uses a clean gradient background with a modern, minimalist aesthetic. This layout balances the intense visual from the series with the clean and recognizable branding of the Disney+ platform, creating a visually contrasting but cohesive ad. # Hooks Headline: Now Streaming # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a promotional image from the show, featuring the main character in a weathered setting. This grabs the viewer's attention by showcasing the show's gritty and intense atmosphere from the perspective of a fan. It is included to draw in viewers familiar with the series or character. - The screen transitions to display the Disney+ logo and the text 'Now Streaming'. From the brand's perspective, this beat informs viewers that the show is currently available on the platform and encourages immediate viewership.