How Book of the Month Advertises on Meta

# Ad summary The ad showcases a subscription service that provides monthly book selections. It emphasizes the brand's history and offers a free tote bag with the first book purchased for $5. # Brand positioning Bookish is presented as a long-standing, reputable company in the book subscription box market, having been 'New, since 1926.' The brand aims to foster a sense of discovery and excitement around reading, offering curated book selections delivered directly to the customer. The brand aligns with a lifestyle that values intellectual curiosity and convenience, providing a hassle-free way to explore new literary works and authors. Bookish aims to provide readers with a convenient and personalized reading experience by delivering carefully curated books and a tote bag. # Product The product being advertised is a monthly subscription service that delivers curated book selections to customers. With the first book available for $5 and a free tote bag included, Bookish aims to provide customers with a convenient and personalized reading experience. The subscription model aims to introduce readers to new authors and genres while eliminating the hassle of searching for books in stores or online. A blue subscription box with the brand messaging 'New, since 1926.' is included in the offer. # Visual style The ad has a bright and clean aesthetic, utilizing natural lighting and soft colors to create a welcoming and approachable feel. The composition is simple and focused, with the product and offer clearly displayed on a white wrinkled sheet to keep it casual. # Hooks Headline: Back in stock. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the text 'Back in stock,' signaling to viewers that a popular item or service is now available, creating a sense of urgency and excitement. The POV is that of the Brand seeking to inform customers that they have restocked a product that was previously sold out. - The offer of a 'FREE tote with your first $5 book' is presented, enticing viewers to subscribe with a tangible incentive. This is an offer coming directly from the Brand. - The books and tote bag are displayed to showcase the product's quality and appeal, enhancing the value proposition. The viewer sees this information from the Brand's perspective.

# Ad summary This ad features an image of a woman holding a book with the headline "Nobody reads anymore." # Brand positioning The brand is not explicitly stated but can be inferred to be related to reading or writing material, or even fashion. The brand seems to be trying to occupy the space in the consumer's mind of a counter-culture lifestyle. The values associated with this brand would be associated with standing out and breaking from the norm. The brand is pushing against the trend that people do not read anymore. The brand positioning is both functional, providing reading material and emotional, pushing against the trend of not reading. # Product The product featured is a book. It appears to be a hardcover book. It is held by a woman who is standing outside. The book has a blue spine and gray cover. The book is being held in the left hand, at waist level, and appears to be used as a daily accessory. # Visual style The ad has a street-style, natural look. The image quality is high, suggesting a professional photoshoot. The color grade is natural, with slight desaturation. The typography is large and bold to capture attention and stop power in feed. # Hooks Headline: Nobody reads anymore. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the provocative question "Nobody reads anymore". This is intended to be a strong statement to catch the eye and make the viewer think about their relationship with reading. This is told from the brand's point of view. - The ad shows a fashionable woman holding a book, implying that reading is still relevant and can be part of a stylish, modern lifestyle. The book is an accessory for the woman. This is told from the brand's point of view.

# Ad summary This Book of the Month ad promotes their subscription service with a focus on a special promotion of a free tote bag with the purchase of a five-dollar book. # Brand positioning Book of the Month is presented as a modern book subscription service providing curated book selections for its members. The brand aligns with a lifestyle that values reading and literary culture. Its positioning is functional in that it offers convenience and discovery within the book market, distinguishing itself by providing a curated experience and community engagement through its subscription model. The brand emphasizes both the joy of reading and the practicality of accessible book selections. # Product The advertised product is Book of the Month's subscription service, highlighting a special promotion. The subscription provides members with a curated selection of new books each month from which they can choose. This ad emphasizes the availability of a five-dollar book selection and a free tote bag as part of a limited-time offer. The tote bag, visibly branded with "Bookish," serves as an incentive and a functional item for carrying books. The promotion aims to lower the barrier to entry, making the subscription more attractive to potential new members by offering immediate value and a tangible bonus. # Visual style The ad features a clean, modern aesthetic with bright, natural lighting. The editing style uses smooth transitions between scenes, creating a seamless flow. The production quality is polished, suggesting a professional commercial. The pacing is moderate, with cuts timed to maintain viewer engagement. The visuals support the message by showcasing the product in various appealing settings, enhancing its desirability. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a shot of a tote bag with books, highlighting the Book of the Month promotion offering a free tote with a five-dollar book purchase. This serves as a clear, immediate value proposition, grabbing attention with the offer. - 00:02–00:05 00:02–00:05 The scene transitions to a person walking through a city street. The focus is on how the tote bag is being carried around by a person while on the go. This suggests how people can carry around their books or other personal belongings while going about their day. - 00:05–00:07 00:05–00:07 The setting changes to an indoor setting, showcasing someone reading a book while relaxing on a couch. The intention here is to convey a moment of relaxation and enjoyment, associating the Book of the Month product with leisure and personal time. - 00:07–00:10 00:07–00:10 The scene shifts again, this time to a person in a park reading a book on a park bench. The message conveyed is about how reading can be an outdoor activity, highlighting the versatility of enjoying a book. - 00:10–00:11 00:10–00:11 The setting transitions back indoors, showing someone sitting at a table reading a book. This is to reinforce the idea that reading can be enjoyed in various locations and settings, making it convenient and accessible to fit into different lifestyles. - 00:11–00:13 00:11–00:13 The ad shows a close-up of a person holding and flipping through the pages of a book. The intention is to emphasize the tactile experience of reading a physical book, connecting the viewer with the sensory aspects of reading. - 00:13–00:15 00:13–00:15 The scene changes back to an outdoor location, showing someone reading a book on a patio. The message here is about integrating reading into social or outdoor settings, suggesting that it can be a shared or public activity. - 00:15–00:17 00:15–00:17 The final scene displays the Book of the Month logo and the tagline "Find your next great read," reinforcing the brand's promise of helping readers discover enjoyable books. This solidifies the brand's identity and core offering.

# Ad summary A woman recommends the novel The Burning Side in a selfie-style video. She hyperbolically and humorously describes the painful emotions she felt while reading, ultimately deciding it was a "fabulous read." # Brand positioning The brand is a book publisher. The ad promotes the novel The Burning Side by Sarah Dmoff. The ad shows that the publisher wants to reach an audience that appreciates books that evoke strong, even unpleasant, emotions. The tone of the ad is very casual and playful, leaning into exaggerated reactions and implied profanity to connect with a younger audience. The publisher appears to be pushing against the norm of only highlighting 'feel-good' stories by focusing on the intensity of the reading experience, even if it's emotionally challenging. # Product The product being advertised is the novel The Burning Side by Sarah Dmoff. According to the ad, this book is designed to evoke intense emotional responses in the reader. The ad presents the book as something that will "rip your heart out of your chest stomped shattered into a million pieces, put back in, ripped out again, stomped again." Despite the implied pain, the ad concludes that the book is a "fabulous read," suggesting that the value lies in the depth and intensity of the reading experience. The book is 319 pages long. # Visual style The ad has a casual, UGC aesthetic. The video is shot in a selfie style, giving it a personal and authentic feel. The editing features quick cuts and a comedic interlude to enhance the humorous tone. The overall production quality suggests a hybrid approach, balancing a polished presentation with a raw, unfiltered delivery. The pacing is quick, mirroring the fast-paced nature of social media content, with roughly 30 CPM, and a shift in pacing after the "few moments later" cut. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The video begins with a woman holding a book, expressing that it should have been called "I don't care if you ever feel happy ever f*** again." This sets a humorous and hyperbolic tone, immediately conveying that the book is emotionally intense and likely to cause sadness or distress. The perspective is from the woman, who is speaking directly to the camera in a casual, selfie-style video. - 00:04–00:15 00:04–00:15 The woman elaborates on her reading experience, vividly describing how the book made her feel like her "heart was getting ripped out of my chest stomped shattered into a million pieces, put back in ripped out again, stomped again." She uses exaggerated gestures and facial expressions. The tone is intense and dramatic. - 00:15–00:17 00:15–00:17 A quick, comedic interlude is shown, with the words "A Few Moments Later" appearing on screen. This suggests a time jump and a shift in tone after the emotional turmoil. - 00:17–00:20 00:17–00:20 The video concludes with the woman stating, "Fabulous read." Despite the earlier depiction of emotional distress, she still recommends the book. The tone is now calm and positive, contrasting with the previous intensity. The audience experiences the reviewer's final verdict after the hyperbolic description of the painful reading experience.

# Ad summary This ad shows how you can get a free mini tote with a $5 book from booksamillion.com. The ad shows different hardback books being placed inside the mini tote. # Brand positioning The Booksamillion (BAM!) brand is presented as an accessible, affordable gateway to the world of literature. The promotion of heavily discounted books and the offer of a free tote bag with purchase positions BAM! as a place where book lovers can expand their collections without breaking the bank. The brand aligns with a casual, budget-conscious lifestyle, pushing against the notion that reading and collecting books is an expensive hobby. By offering a free mini tote bag, BAM! is also tapping into the trend of reusable bags, aligning with eco-friendly values. # Product The ad features a mini tote bag and a selection of hardcover books available from booksamillion.com. The tote bag is presented as a free gift with the purchase of any $5 book, making it an attractive bonus for book lovers. The tote is small, seemingly designed to hold only a few books. The books shown range in color and size, suggesting a variety of genres and authors are available. By offering a tangible free gift, the ad addresses the purchase barrier of perceived value and encourages impulse buying. # Visual style The ad has a clean, simple aesthetic with bright, natural lighting and an overhead camera angle. The editing is straightforward with no transitions, focusing on demonstrating the product and offer. The overall production quality suggests a UGC feel, which makes the ad feel more authentic. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a close-up shot of a small white tote bag with blue handles and trim. The text overlay "FREE MINI TOTE WITH A $5 BOOK. Act fast, last time it sold out" appears at the bottom of the frame. The perspective is from directly overhead, looking down at the bag. The message intends to show the value proposition of the product. - 00:01–00:02 00:01–00:02 A pair of hands places a pink book titled "Most Eligible" into the tote bag. The hands then place another book titled “Crux, the desperate tale of love & talent” into the bag. The message is that the books can be placed in the bag. - 00:02–00:03 00:02–00:03 The hands continue to place various hardcover books into the tote bag, filling it up. The perspective is still from overhead, focusing on the tote and the hands. - 00:03–00:04 00:03–00:04 The tote bag is now full of books. The camera zooms out to show the tote bag hanging, revealing its small size and contents. The final message is that the small bag can carry multiple books, making the value proposition clear. - 00:04–00:06 00:04–00:06 The shot changes to show the tote bag full of books sitting in a bin. The perspective pulls back even further, showing the bin of books placed near a window. The final message is that the books can be placed in the bag.

# Ad summary This ad features two women reviewing the books that they picked for "Book of the Month." They give brief summaries of each book and also promote a deal to get your first book for $5 with the code floral. # Brand positioning Book of the Month is presented as a curated book subscription service that helps people discover new novels. The brand seems to value the experience of reading by offering physical books and promoting reading as a relaxing activity. It is also implied that the brand may promote the discovery of unique stories, authors, or perspectives. # Product Book of the Month is a subscription service that allows members to select one book each month from a curated list of new releases, delivered in a signature blue box. The ad showcases the brand's offer of a first book for $5 using code FLORAL, implying affordability. It also highlights a Bookish tote bag, suggesting a bonus item or potential perk. The focus is on the selection process, where each member chooses from various genres, as well as the excitement of receiving a physical book in the mail. # Visual style The ad has a bright, clean aesthetic, resembling a polished podcast recording. The set is simple but inviting, with soft lighting and a neutral background that keeps the focus on the hosts and the books. Editing is minimal, with static shots and cuts timed to match speech patterns, giving it a conversational flow. Overall the aesthetic is professional. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Tell us which book you're picking for your book of the month # Point of view - [object Object] # Storyline - 00:00–00:01 Two women introduce that it is book of the month. - 00:01–00:04 00:01–00:04 One woman states that she picked a thriller, and the other states that she picked a contemporary fiction. This establishes the ad as a collaborative review from distinct perspectives. - 00:04–00:11 00:04–00:11 The first woman begins to describe her pick, "Dissection of a Murder," speaking rapidly and with high energy. She outlines the basic plot: a lawyer with her first murder case and a client who won't talk. - 00:11–00:17 00:11–00:17 She then questions why her client won't talk to her, emphasizing the dramatic tension and making a face to add to the emphasis. - 00:17–00:18 00:17–00:18 The second woman states that she is here for it too, implying that she is ready to listen to the other woman's story about her book pick. - 00:18–00:24 00:18–00:24 The second woman begins to discuss her book pick "The Burning Side", stating that it is a contemporary fiction with elements of historical fiction and romance. She exclaims that it is right up her alley. - 00:24–00:37 00:24–00:37 The second woman continues to describe the book stating that the family's home burned down and that the couple has to figure things out at their parent's house, which brings some comfort but also a lot of complication. - 00:37–00:47 00:37–00:47 The woman states that with the code floral, you can get your first book for $5. The first woman then holds up a tote bag and exclaims that it is an amazing cute tote. - 00:47–00:48 00:47–00:48 The second woman states that she loves it, suggesting that they both like the deal. - 00:48–00:53 00:48–00:53 The first woman asks which book the viewer is picking for their book of the month and states happy reading, ending the ad.

# Ad summary A creator reviews two new books that are being released in May and available through Book of the Month. She tells viewers why they should make those books their May picks. # Brand positioning Book of the Month (BOTM) is presented as a book subscription service that provides subscribers with early access to upcoming releases and a variety of genre options. The brand is positioned for readers who enjoy curated selections and want to stay ahead of release dates. The tone is enthusiastic and friendly, reflecting the community aspect of sharing book recommendations. BOTM differentiates itself by offering the chance to receive books earlier than the general public, targeting avid readers who value being among the first to discover new titles. # Product The advertised product is a monthly book subscription service. Members receive curated selections of new releases, with the option to choose from various genres. The service is aimed at readers who want to stay up-to-date on the latest books and enjoy receiving a book-shaped package in the mail. Key details mentioned include early access to books before their official release date and the ability to skip months if none of the selections appeal to the subscriber. The ad highlights the service as a way to discover new books and engage with a community of readers. The ad also mentions you can get your first book for $5 and get a free mini tote with the code “FLORAL”. Two specific book titles available through the May pick are called out: "The Last Contract of Isako" by Fonda Lee (described as a space opera about a corporate samurai in space) and "Seek the Traitor’s Son" by Veronica Roth (described as a romantic dystopian fantasy). # Visual style The ad has a polished UGC feel, with a clean and well-lit environment suggesting a staged home studio setup. The editing style is fairly consistent, consisting of quick cuts and static shots timed to match the speaker's pace. The production quality suggests a mid-range budget, balancing authenticity with deliberate staging. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action What are you waiting for # Point of view - [object Object] # Storyline - 00:00–00:03 The creator holds up two books and expresses disbelief about how lucky readers are to be getting them both in May. - 00:03–00:12 She introduces "The Last Contract of Isako" by Fonda Lee, describing it as a space opera and standalone novel from the author of the Jade series. - 00:14–00:20 She explains that the book features a corporate samurai in space who is about to retire but takes on one more mission. - 00:20–00:34 Next, she introduces "Seek the Traitor's Son" by Veronica Roth, describing it as an epic romantic dystopian fantasy. She emphasizes the author's fame by referencing her iconic Divergent series. - 00:34–00:48 She tells the plot of the book: the protagonist is fighting to keep her country safe and learns of a prophecy involving the ruthless general of the opposing nation. - 00:48–00:53 The creator explains that Book of the Month subscribers can get both books in May sooner than their release date. - 00:55–01:00 She expresses her love for Book of the Month, explaining that it fills her "absolute soul" to receive book-shaped packages. - 01:01–01:06 She highlights that Book of the Month keeps her up-to-date on upcoming releases and offers many different categories to choose from. - 01:06–01:12 She reiterates that subscribers can get books before they are released and expresses that she loves being "absolutely nosy." - 01:12–01:15 She reminds viewers they can skip a month if they are not feeling the book of that month. - 01:15–01:20 She urges viewers not to skip the month of May because she needs someone to "yap" about the two books with. - 01:20–01:25 She promotes that you can get your first book for $5 and a tote. - 01:25–01:27 The creator asks the audience what they are waiting for.

# Ad summary This ad promotes Book of the Month, a subscription service that delivers a new book to members each month. The creator in the video is describing "Seek the Traitor's Son" and the book's exclusive sprayed edges. She provides the premise for the story and lets viewers know that they can get their first book for just $5. # Brand positioning Book of the Month (BOTM) is presented as a premium, curated book subscription service. The ad highlights the exclusive book editions with beautiful sprayed edges, appealing to collectors and readers seeking unique experiences. It aligns with a lifestyle of literary exploration and discovery. BOTM stands out by offering specially designed editions, making each book feel like a prized possession. The brand emphasizes both functional appeal (new reads every month) and emotional value (exclusive editions, sense of belonging in a community of readers). The ad promotes accessibility through its subscription model with a low-cost introductory offer. # Product The product being advertised is a limited edition of the book "Seek the Traitor's Son" by Veronica Roth, available exclusively through Book of the Month. This edition is distinguished by its beautiful sprayed edges, making it a collectible item. The book is described as following a world where a population is nearly wiped out, but half resurrecs with special abilities. The book follows two women and a man on opposite sides of a prophecy, and each could change everything. The presenter emphasizes that this version is only available as part of a Book of the Month subscription. The ad addresses the purchase barrier by highlighting a special offer: new members can get their first book for only $5 and receive a free mini tote. The book is for fans of fantasy and sci-fi stories with unique characters. # Visual style The ad has a natural, UGC feel. The lighting is soft and the camera is static. The pacing is conversational. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Just go to Bookofthemonth.com # Point of view - [object Object] # Storyline - 00:00–00:03 The creator is introducing the book "Seek the Traitor's Son" by showing the book and pointing out the exclusive sprayed edges. The creator is presenting the book from the perspective of a fellow reader, building curiosity and emphasizing exclusivity. The tone is friendly and enthusiastic, highlighting the unique aspects of the book and its edition. - 00:03–00:08 The creator names the author and previous works to connect the book to well-known series. This section builds on the previous by leveraging the author's existing fanbase to create trust and familiarity. The tone is informative and fan-focused, establishing credibility and anticipation. - 00:08–00:27 The creator describes the premise of the book, highlighting its unique world and characters. By diving into the story details, the creator generates intrigue and gives a glimpse into the narrative. The tone is suspenseful and inviting, enticing the audience to learn more about the book's world. - 00:27–00:32 The creator outlines the Book of the Month offer, noting that you can get your first book for $5 and a free mini tote bag. By mentioning the price, the creator makes the subscription seem accessible. The tone shifts to a sales pitch, offering an incentive to join Book of the Month. - 00:32–00:36 The creator wraps up by telling viewers to visit bookofthemonth.com and let her know if they read the book. This builds on the previous moment by adding a sense of community. The tone is casual and friendly, encouraging engagement.

# Ad summary A woman in her kitchen unboxes her latest 'Book of the Month' subscription delivery. She shows two books and a tote bag, and shares the plot details for each of the books she chose. # Brand positioning Book of the Month is a subscription service that aims to enhance the consumer's reading experience and cater to book enthusiasts who enjoy curated selections. The brand positions itself as an 'enabler' for those with a 'book addiction'. The brand promotes a lifestyle centered around reading and literary appreciation. Book of the Month pushes against the norm of randomly selecting books by providing a curated experience with a tote bag and book descriptions, appealing to readers seeking a guided and enriched literary journey. Positioned as an emotional purchase, tapping into the consumer's love for reading and offering a sense of community, exclusive content, and the joy of discovering new books. # Product Book of the Month is a subscription service providing members with a curated selection of books each month. It works by allowing subscribers to choose from a selection of newly released hardcover books, delivered in a distinctive blue box. The service caters to avid readers looking to discover new authors and genres. Each month, members are presented with a curated list of titles and can select the one that appeals to them most. USPs include the element of surprise and discovery, the convenience of home delivery, and the feeling of being part of a community of readers. Use occasions might include leisure reading time at home, book club discussions, or gift-giving opportunities. The ad addresses the purchase barrier of overwhelming choices by presenting a curated selection, saving members time and effort in discovering new reads. # Visual style The ad has a casual, UGC feel with a natural lighting in a home kitchen setting. It uses static shots to keep the focus on the creator and the product. The production quality is simple, giving it an authentic feel. The pacing is consistent, matching the casual tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The creator stands in her kitchen, holding a Book of the Month box, and jokes about not needing more books, but confesses to having a 'book addiction' and that Book of the Month is her 'enabler'. This is designed to create a relatable, humorous opening to capture attention by showing how the service indulges her addiction, which may reflect the viewers' own enthusiasm for reading. The audience is experiencing the ad from the creator's perspective, speaking directly to the camera in a casual and confessional tone. - 00:07–00:12 She shows off the tote bag that she got with the order that says 'Unreliable Narrator' and explains that she had to have it. This is to introduce an item available with the book subscription while using humor to emphasize the audience's connection with the brand. From the creator's POV, with a lighthearted tone. - 00:12–00:41 The creator opens the box to reveal two books. She explains that even though she doesn't need more books, she chose two. She starts with “Dissection of a Murder” and shares the premise, which she says sounds amazing. She explains that it’s a thriller in which a woman is defending a man, and the prosecutor is her husband, implying that it’s a conflict of interest. She shares the premise of the story to encourage the viewer to buy the book and implies that it will be a unique reading experience. This is shown from the creator's point of view in a casual, excited tone. - 00:41–01:02 She then shows the other book, “Our Perfect Storm”. She explains that she doesn’t love 'friends to lovers' stories, but this one piqued her interest. She explains that the fiance leaves her on the wedding day, and her best friend suggests that they go on the honeymoon together. This encourages the viewer to consider the book by explaining the plot of this 'friends to lovers' story while also creating mystery. This is shown from the creator's point of view in a casual, excited tone. - 01:02–01:10 The creator then shares the tote bag and explains that she needs to have something to put the books in. This shows the utility of the tote bag and offers another chance to see the item. This is shown from the creator's point of view in a casual, excited tone. - 01:10–01:20 The creator puts the items in the tote bag and then dismisses the box. She then throws the tote bag over her shoulder and shares that she needs to be left alone with her addiction. This is designed to create a funny and relatable ending. This is shown from the creator's point of view in a casual, excited tone.

# Ad summary This ad features a creator discussing the plot of the book Seek the Traitor's Son by Veronica Roth. She highlights that if you sign up for Book of the Month, you can get your first book for only $5 and a free mini tote. # Brand positioning Book of the Month is a subscription service, offering curated book selections delivered monthly. The brand aligns with readers seeking new discoveries and exclusive editions. It directly addresses barriers like the cost of new books and the time investment in searching for what to read next. Book of the Month provides curated selections and special editions for an engaging and affordable reading experience. # Product Seek the Traitor's Son by Veronica Roth is a novel where a population is wiped out entirely. Half of that population resurrects with special abilities. It follows two women on opposite sides of the prophecy and a man that gets in the middle of it. This edition features beautiful sprayed edges that are exclusive to Book of the Month. # Visual style The ad has a UGC style and is filmed in a simple setting, emphasizing the content. The camera is static and the cuts are simple. The tone is casual and friendly, as if the woman is just talking to a friend. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A creator is describing a book. - 00:02–00:06 00:02–00:06 The creator recommends the book Seek the Traitor's Son by Veronica Roth and references the author of Divergent. This is meant to establish the author's credibility and appeal to fans of her previous work. - 00:06–00:17 00:06–00:17 The creator summarizes the book. This is to help spark interest from the target audience. - 00:17–00:26 00:17–00:26 The creator continues to talk about the plot of the book. - 00:27–00:34 00:27–00:34 The creator promotes a Book of the Month subscription, stating that, if you sign up, you can get your first book for only $5 and a free mini tote!

# Ad summary This Book of the Month ad features a smiling Asian woman holding up a Book of the Month box. She opens it and explains that she loves the service because it makes choosing books "completely less overwhelming." She shows the two books she picked: The Burning Side and Good Joy, Bad Joy. Next, she shows a bookmark and a mini tote bag that reads "Nobody reads anymore." She explains that The Burning Side is emotional and layered, and you can't stop thinking about it. She explains that Good Joy, Bad Joy seemed wholesome, about friendship, grief, and starting over after your life has changed. She appreciates the monthly curation since there are so many books to read and never enough time. She states if you don't like a book, you can swap it out next month for free, and your first book plus the mini tote is only $5 with the code FLORAL. The tote bag has a zipper to protect your books. # Brand positioning Book of the Month is a curated monthly book subscription service aimed at simplifying the book selection process for avid readers. It positions itself as a solution to the overwhelming choices in the literary market. The brand offers a curated selection of recommended books each month, allowing members to choose from these recommendations or skip the month entirely without being charged. The service provides a reader's guarantee, enabling members to swap their book pick if they don't like it. The tone is friendly and accessible, aligning with a lifestyle that values reading and convenience. The brand breaks away from the norm of sifting through endless options and commits to providing a hassle-free reading experience. # Product Book of the Month is a subscription service delivering a curated selection of new books each month, designed to simplify the reading selection process. Each month, Book of the Month recommends a selection of books from which subscribers can choose. If none of the options appeal, subscribers can skip that month without charge. Every book is backed by a reader's guarantee, allowing subscribers to swap out their book pick for another one the following month if they are not satisfied. As part of the offer, new subscribers can get their first book and a free mini tote bag for only $5 by using the code FLORAL. The mini tote bag features the phrase, "Nobody reads anymore" on it and the brand logo on the bottom. # Visual style The ad has a casual, UGC-style aesthetic, filmed in a bright, natural light setting. The editing is straightforward with static shots and minimal transitions. The production quality is clean but maintains a home-recorded feel. The pacing is steady and consistent. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The video opens with a smiling woman holding a tote bag, then holding a blue box, both featuring the Book of the Month logo. This introduction aims to capture attention and previews the Book of the Month service. - 00:01–00:08 00:01–00:08 The woman opens the box to showcase its contents and explains that Book of the Month makes choosing books “completely less overwhelming”. She is shown pulling out a book. This moment introduces the core value proposition and pain point: simplifying the book selection process. - 00:08–00:11 00:08–00:11 The woman presents the two books she selected, “The Burning Side” and “Good Joy, Bad Joy.” The titles are stated. This shows a demonstration of the book selection part of the service. - 00:11–00:19 00:11–00:19 She shows a bookmark and a mini tote bag with the phrase “Nobody reads anymore” and the brand logo embroidered on the back. This reinforces the brand's lifestyle alignment and offers a visual reward for subscribers. - 00:20–00:32 00:20–00:32 The woman elaborates on why she picked “The Burning Side” and “Good Joy, Bad Joy,” describing them as emotional and wholesome stories about friendship, grief, and starting over. This builds interest and adds emotional depth to the product showcase. - 00:32–00:44 00:32–00:44 She acknowledges that there are always so many books to read and never enough time, appreciating the monthly curation that Book of the Month offers, and the ability to skip a month if needed. This addresses time constraints and builds convenience. - 00:44–00:50 00:44–00:50 She mentions the reader’s guarantee, explaining that you can swap out a book you don’t like for free the next month, providing a safeguard against dissatisfaction. - 00:50–00:58 00:50–00:58 Finally, she introduces the offer: your first book plus the mini tote is $5 with the code FLORAL. She then shows the inside zipper, adding a value proposition of protecting the books. This is the final value proposition to drive conversion.

# Ad summary A woman promotes Veronica Roth's new dystopian romance book 'Seek the Traitor's Son', through Book of the Month. # Brand positioning Book of the Month is a book subscription service that delivers a curated selection of books to subscribers each month. It partners with authors from varying genres to provide members with early access to their new releases. Book of the Month stands apart from other book services by offering early releases and mini-totes. It targets readers of all ages who enjoy having access to a variety of genres, authors, and literary works. # Product Seek the Traitor's Son, a dystopian romance book by Veronica Roth, is about prophecies where one side is going to go to their demise and one side is going to come out on top. The female main character is allegedly meant to fall in love with a certain someone. It comes out May 12th, but readers can get early releases by subscribing to Book of the Month. The first month is $5 and they have different categories, and if you don't want a book, you can always skip a month. For a limited time, subscribers can receive totes. # Visual style The ad's aesthetic is a raw, UGC feel, which is achieved through a selfie-style shot and an authentic conversational tone. The editing style consists of quick cuts, enhancing the video's pacing and keeping the viewer engaged. The visual motif involves direct address. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:15 The speaker introduces the author Veronica Roth and her new book, Seek the Traitor's Son, which is a dystopian romance with prophecies. - 00:15–00:21 The speaker introduces the book's plot and how the main character is allegedly meant to fall in love with someone. - 00:21–00:26 She emphasizes Roth's writing ability. - 00:26–00:31 The speaker shifts to informing the audience when the book comes out, but they can get early releases if they subscribe to Book of the Month. - 00:31–00:40 She lists the current promotion for new subscribers. - 00:40–00:49 She ends the video by showing the tote that comes with the subscription, and encourages them to sign up.

# Ad summary Ad for May's Seven, offering the first book for just $5. # Brand positioning May's Seven is presented as a monthly book subscription service, emphasizing affordability and curated selections. The brand aims to be a convenient option for avid readers. Its positioning is primarily functional, focusing on simplicity and value. The brand curates a set of books for each month, streamlining the selection process for the customer. The "first book for just $5" offer is the main value proposition, suggesting that subscribing is an easy and cost-effective way to discover new reads. # Product May's Seven offers a subscription service where customers receive a curated selection of seven books each month. This ad highlights the offer of getting the first book for just $5, suggesting a low-risk way to try the service. The image shows a stack of books with colorful covers, indicating a variety of genres and titles available through the subscription. Each book appears to be a paperback or hardcover edition. The ad targets individuals interested in reading but who might be overwhelmed by choice or hesitant to spend a lot of money on a new subscription. # Visual style The ad features a clean and minimalist visual style, likely produced in-house. The focus is on the stack of books, presented against a solid-color background. The image treatment includes a soft color palette and diffused lighting, lending a calm and inviting feel. The typography is simple and legible, integrated seamlessly into the design. This approach feels native to social media, optimized for quick consumption and easy scannability. # Hooks Headline: May's SEVEN # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens by announcing “May’s SEVEN” to grab attention and introduces the brand and the service being promoted. The brand is speaking directly to the viewer to showcase the offer. - The ad offers the viewer their "first book for just $5," clarifying the key benefit and purchase incentive for a limited time. This is the brand communicating an offer to encourage a trial of their subscription service. - The visual display of the books showcases what the customer will receive. This builds interest and promotes the idea of a book subscription service as a great deal, from the customer’s POV.

# Ad summary The image ad features a book cover in front of a lavender background with text promoting a discount on the first book. # Brand positioning Based on the book cover shown, the brand appears to focus on themes of romance, drama, and suspense. With evocative titles and artistic cover designs, the brand seems to position itself as catering to readers seeking immersive, emotionally charged stories that resonate on a deeper level. The brand avoids conventional or predictable plots, instead emphasizing complex characters and intense interpersonal relationships. # Product The product advertised is the book, "Our Perfect Storm" by Carley Fortune. The book appears to be a contemporary romance novel. The book's title and cover art, featuring an abstract stormy sky, suggest a plot centered around a tumultuous relationship or a dramatic life event. The ad promotes a deal to get your first book for just $5, with the aim of lowering the barrier to trying out a new book. # Visual style The ad has a clean and modern visual style with a focus on simplicity and minimalism. The production quality appears high, with clear typography, a balanced layout, and harmonious color palette. The image treatment includes a subtle color grading that enhances the book cover's colors without overpowering the composition. The background is a plain, solid color, allowing the book cover and text to stand out. The visual style is designed to be easily scannable and appealing in a social media feed. # Hooks Headline: Slow yearn. # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the phrase "Slow yearn," setting a tone of emotional longing and anticipation, told from the brand's perspective. This is likely to intrigue viewers and create a sense of curiosity about the book being advertised. - Next, the ad presents a direct offer: "Get your first book for just $5," communicated from the brand's perspective. This aims to incentivize potential customers to try the product by reducing the financial risk of purchasing the book. - Finally, the ad displays the book cover, including the author's name, "CARLEY FORTUNE," and the title, "Our Perfect Storm," presented from an external source. This is to provide a visual reference and more information to entice customers to purchase.

# Ad summary This ad promotes a romance novel called 'The One Day You Were My Husband' and offers the first book for just $5. # Brand positioning The brand appears to be a book subscription service, likely offering a curated selection of romance or relationship-focused novels. The brand values seem to lean toward a playful and slightly edgy take on relationships, as hinted by the tagline, 'Til arrest do us part.' The offer of a first book for just $5 suggests an accessible entry point, aiming to reduce the commitment barrier for new subscribers. The brand appears to position itself as a source of captivating stories, perfect for readers seeking escapism and maybe a bit of intrigue in their romantic reading choices. # Product The advertised product is a novel titled 'The One Day You Were My Husband' by Rosie Walsh. It appears to be a contemporary romance novel. The book cover features a sunset or sunrise scene with silhouetted palm trees, suggesting a tropical or exotic setting. The title itself implies a complex or unconventional relationship dynamic, likely centered around a marriage that exists only for a short time. The ad focuses on enticing new subscribers by offering their first book for a discounted price of just $5, lowering the financial risk and encouraging them to explore the brand's offerings. # Visual style The ad has a clean and simple visual style, with a focus on the product and a clear offer. The background is a solid color, and the typography is straightforward and easy to read. The overall effect is uncluttered and attention-grabbing, designed for quick scannability in a social media feed. # Hooks Headline: 'Til arrest do us part. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a playful tagline, 'Til arrest do us part,' which is designed to be attention-grabbing and hint at the themes of the novel. This is the brand speaking directly to the viewer, framing the product as something unconventional and intriguing. - The ad includes an offer of 'Get your first book for just $5' to further incentivize the customer. This part of the storyline is intended to reduce the barrier to entry, highlighting the low initial cost of exploring the brand's product. - Finally, the ad features the book cover, titled 'The One Day You Were My Husband,' to visually introduce the product and provide a glimpse of the novel's aesthetic. The book cover sets a mood that can entice the customer.

# Ad summary This video features a Book of the Month partner highlighting different perks to being a Book of the Month member. She explains how a physical book can be luxury and that reading is not just about high effort. She highlights the matching book covers that are durable, and how she personally loves romance books for summer. She features a tote bag that reads "nobody reads anymore" and how the movement of independent bookstores and film adaptations have made reading more relevant than ever. At the end, the creator presents the code FLORAL to get your first book for $5. # Brand positioning Book of the Month is a subscription service that ships a physical book to your door each month. The brand positions reading as a luxury and emphasizes physical books as providing a more tactile and grounding experience. Book of the Month prints their own matching hardcover books, which look aesthetically pleasing on the shelf. The brand has a campagin that highlights how reading is more relevant than ever with its come back of independent bookstores, film adaptations, and niches of social media dedicated to reading. The brand focuses on making reading accessible to those interested. # Product Book of the Month is a subscription service that ships a physical hardcover book to your door each month. It is presented as a way to discover new books and make reading a more effortless and enjoyable experience. The books come in matching hardcover designs that are durable and look great on a bookshelf. The ad mentions the advantage of receiving a physical book in a digital world, positioning it as a tactile and grounded experience. The ad offers a discount code FLORAL to get your first month for $5. The two books highlighted in the video are Our Perfect Storm and The Shippers, both of which are romance books. # Visual style The ad has a polished, clean aesthetic with natural lighting and a bright and airy feel. The setting is simple and uncluttered, focusing on the presenter and the products. The editing is smooth with static shots and minimal transitions, giving a professional and trustworthy vibe. The ad uses a hybrid production quality with UGC feel, blending authentic presentation with commercial polish. The pacing is moderate and consistent, creating an engaging and easy-to-follow narrative. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action use code: FLORAL to get your first month for $5 (plus a chic mini tote) # Point of view - [object Object] # Storyline - 00:00–00:01 The creator, in a medium shot, begins by introducing a topic she's excited about: things she thinks are "incredibly chic." - 00:01–00:02 She clarifies that this is a "reader edition," indicating that the video will focus on topics related to reading and books. This frames the video as a lifestyle conversation, establishing her as an authentic recommender with a personal interest in reading. - 00:02–00:04 Transitioning to a top-down shot of an open book, she declares, "Firstly, the practice of reading is incredibly chic." - 00:04–00:13 Returning to the creator in a medium shot, she explains the value of reading, highlighting "critical thinking skills" and a "mental flow state" as a luxury that requires "time and discipline" that cannot be purchased. This positions reading as a status activity that creates positive outcomes. - 00:13–00:20 She encourages those wanting to start reading or find something new, revealing that her favorite place to discover books is "Book of the Month." This beat functions as the product introduction, framing Book of the Month as her go-to source for effortless reading. - 00:20–00:25 Holding a Book of the Month box, she describes it as a monthly subscription service delivering physical books, creating anticipation and accessibility. - 00:25–00:34 She transitions to her second point, displaying a purple and yellow hardcover book, emphasizing the tactile quality of physical books in contrast to an overstimulated electronic world. This beat taps into the desire for mindful consumption and disconnect. - 00:34–00:41 She highlights how Book of the Month "prints their own hard covers," creating matching and aesthetically pleasing shelves, which are super durable. This framing presents Book of the Month as a design-conscious service, framing books as decor. - 00:42–00:45 She states that as we go into summer, romance is her preferred genre for reading. - 00:45–00:52 She introduces two romance books she picked up, "Our Perfect Storm" and "The Shippers," saying that she already knows that she's going to love them. - 00:53–01:00 She introduces number three: a miniature tote bag as a statement against being tied down by material things, implying she keeps her items in a mini tote bag. - 01:00–01:10 Zooming in on the tote bag, she highlights its message: "Nobody reads anymore," and how the brand is having a campaign featuring cool people who read, setting Book of the Month up to be a brand with cool influencers. - 01:06–01:10 The creator presents a campaign for book of the month featuring cool people who read. - 01:10–01:21 She explains that the phrase "nobody reads anymore" is a misnomer, and with the comeback of Indie Books stores, film adaptations, and social media dedicated to reading, reading is more relevant than ever. - 01:21–01:23 Finally, she introduces the concept that saving money is incredibly cheap, making the transition to a discount code. - 01:24–01:32 The creator states that saving money on books is even better. For the month of May, you can get your first book from Book of the Month for $5 with the code FLORAL.

# Ad summary An image of two books sitting on a white crumpled blanket. The headline asks the viewer which book they'd pick for $5. # Brand positioning Based on the presence of a common logo on both book covers, the brand appears to be a publisher or subscription service focused on books. The covers suggest the brand's catalog is diverse, including both non-fiction essay collections as well as lighter self-help reads. The brand offers a selection of books for $5 per month. # Product Two paperback books are featured. The book on the left has a grey cover with "HAPPINESS & LOVE" in yellow and white text. The book has an image of a person with curly brown hair covering their face. The book on the right has a white cover with a red-and-blue confetti pattern. It reads, "Delusions," followed by "ESSAYS" in a smaller font and "CAZZIE DAVID" at the bottom. # Visual style The ad has a casual, unedited look, resembling a snapshot taken on a smartphone. The lighting is natural, with harsh shadows and a bright, airy feel. The books and background have a slightly desaturated color palette. # Hooks Headline: Which is your $5 May pick? # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents two book covers. This allows the viewer to see the physical product and packaging. This is from the brand's perspective, showing products in their catalog. - The ad asks the viewer which book they'd pick for $5. This encourages audience engagement and helps them select a product. This is from the brand's perspective, highlighting a monthly offer.

# Ad summary Two women showcase the book of the month books that subscribers can choose from each month. They highlight two specific books for May and the promotional offer to get your first month for $5. # Brand positioning Book of the Month is a subscription service that sends physical books to customers monthly. They offer a curated list of new and early releases, allowing members to choose which book they'd like to receive or skip a month. The brand is presented as a way to discover new authors and genres, delivered conveniently to your doorstep. It aligns with a lifestyle of reading regularly and being part of a community that enjoys discussing books. The service pushes against the norm of buying books individually, offering a selection and discovery process. The brand aims to be functional by offering convenience and discovery. # Product Book of the Month offers a monthly subscription service where members can choose one book from a curated selection each month, or skip the month if none appeal. The service is for people who enjoy reading and discovering new books and authors. The ad specifically highlights two books available for May: "Our Perfect Storm" by Carley Fortune, described as an anticipated summer read that the two presenters will likely read with their book club, and "The Shippers" by Katherine Center, described as a go-to author for summer reads, with cute, easy, funny, and romantic stories. The service offers a variety of different genres and upcoming books. A key feature of the subscription is the flexibility to skip a month without charge if none of the featured books are of interest. # Visual style The ad has a polished, commercial feel. The editing style is simple and uses static shots and smooth transitions. The production quality is well lit with a clean aesthetic. The pacing is moderate with about two cuts per second. The audio syncs with the speaker. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Snag your book of the month today. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 Two women introduce the May Book of the Month box. - 00:04–00:09 00:04–00:09 The women laugh and playfully correct each other, reinforcing the personal and casual tone of the video. - 00:09–00:15 00:09–00:15 Female 1 introduces that two of their most anticipated summer reads are options this month, leading into the product reveal. - 00:15–00:26 00:15–00:26 Female 1 opens the Book of the Month box to reveal and introduce the first book, "Our Perfect Storm" by Carley Fortune, and Female 2 explains the book comes out May 5th, generating excitement. - 00:26–00:31 00:26–00:31 Female 2 introduces the second book, "The Shippers" by Katherine Center. - 00:31–00:45 00:31–00:45 Female 2 explains that Katherine Center is one of their go-to authors for summer reads because she writes the best rom-coms. - 00:45–00:56 00:45–00:56 Female 1 explains that Book of the Month always offers a lot of different options and the newest upcoming books. - 00:56–01:10 00:56–01:10 Female 1 conveys that it is always so hard to choose only one book, which is why they always add an extra book on. - 01:10–01:17 01:10–01:17 Female 2 explains that, if you use code FLORAL in May, you will get your first Book of the Month box for $5. - 01:17–01:23 01:17–01:23 Female 1 states that using code FLORAL also comes with a tote bag, which Female 2 displays. - 01:23–01:35 01:23–01:35 Female 2 puts "Our Perfect Storm" into the tote bag and states that it is a perfect fit to take to the beach with your seltzer and encourages viewers to snag their Book of the Month today. - 01:35–01:38 01:35–01:38 The two women conclude the ad by stating to shop at bookofthemonth.com.

# Ad summary This ad features a close-up shot of the novel "Canon" by Paige Lewis, placed on a pale pink, rumpled blanket or sheet. The ad uses a humorous, offbeat headline suggesting an altered state of consciousness while reading the book, likely targeting a younger, more experimental audience. # Brand positioning The brand appears to be the book publisher, offering contemporary novels that align with a modern aesthetic and a slightly subversive tone. The ad suggests the brand seeks to occupy a space in the literary market that is creative, thought-provoking, and unafraid to experiment with unconventional themes or perspectives, thus attracting readers who are open-minded and curious about exploring new ideas through literature. The brand's positioning seems to push against traditional literary norms, inviting readers to engage with stories in a more immersive and imaginative way. # Product The product being advertised is the novel "Canon" by Paige Lewis, described on the cover as "A Novel." The book's cover art features a surreal, vibrant design with various stylized scenes and creatures, including a whale, a lizard, and human figures, set against colorful geometric shapes and a dreamy landscape. The title "Canon" is prominently displayed in large, pink letters. The book is intended for readers interested in imaginative storytelling and contemporary literature. The cover itself is a USP, promising an engaging and visually striking experience. The ad seems designed to pique curiosity and draw in potential readers with a unique sense of adventure. # Visual style The ad features a visually striking, contemporary aesthetic that combines high-quality product photography with a playful, meme-like caption. The production quality is polished, with attention to detail in lighting and composition. The image treatment includes soft lighting and color grading to enhance the book's vibrant cover art. The overall style is modern and eye-catching, designed to grab attention in a social media feed. # Hooks Headline: The Odyssey. On shrooms. # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a headline that humorously suggests reading "The Odyssey" under the influence of "shrooms," which establishes a playful, attention-grabbing hook. This is told from the brand's perspective, positioning the book as an experience that can transport the reader to another world or state of mind, similar to the epic journey in "The Odyssey." - The visual of the book "Canon" is then displayed, showcasing its unique cover art and design. This is presented from the brand's perspective, emphasizing the book's distinctive aesthetic and artistic value, inviting the audience to judge the book by its cover and piquing curiosity about its contents.

# Ad summary The Book of the Month ad features a woman on an outdoor deck promoting her May Book of the Month picks. She presents a BOTM tote bag, sharing she chose the "Nobody reads anymore" design and then shares two books she picked for her May BOTM selection: "Our Perfect Storm" and "Good Joy, Bad Joy." She states the reasons she picked each book and then says she will be carting around her books in the BOTM tote bag. She ends by asking the audience what they picked for their May BOTM. # Brand positioning Book of the Month is presented as a curated subscription service that provides avid readers with access to new and anticipated book releases each month. The brand is positioned for consumers who value selection but want expert guidance and community interaction in choosing their next read. Book of the Month aligns with a lifestyle of literary engagement and discovery, offering a way for members to stay current with new books. The brand is positioned as more curated and personal, setting itself apart with special edition covers, exclusive content, and a strong online community. By offering a physical tote bag, the brand promotes a tactile, collectible aspect of book ownership, appealing to readers who value the aesthetic and tangible parts of reading. # Product The ad features both the monthly book subscription service and an exclusive tote bag. The Book of the Month subscription service allows members to choose from a selection of curated books each month, with options spanning various genres to cater to diverse reading preferences. The ad also highlights the tote bag, which is offered as part of the subscription service in certain months. In this ad, the focus is on a canvas tote bag with black accents and handles, displaying the text “Nobody reads anymore” in a playful nod to literary culture. The tote bag addresses the need for a stylish and functional way to carry books. Together, the products encourage and enable a lifestyle centered around reading. # Visual style The ad has a casual aesthetic, resembling user-generated content. It has natural lighting and is filmed outdoors. The editing is simple, with static shots and minimal transitions. The production quality is low-end. The ad has a calm and inviting tone and a consistent pace with static shots throughout. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action use code 🌸FLORAL # Point of view - [object Object] # Storyline - 00:00–00:02 The creator holds up a Book of the Month tote and says that Book of the Month is killing her with their little book totes, which she loves. - 00:02–00:05 She says this is like a "what's in my bag" video, but it's her May Book of the Month picks. This transitions to introducing her picks. - 00:05–00:09 The ad shifts to a call to action with a text overlay of "use code 🌸FLORAL." She notes that this month, you can get your first book for $5 with Book of the Month and get one of the book totes. - 00:09–00:12 She shares that they have a couple of different ones, but she picked the "Nobody reads anymore" version because it's snarky, and she loves it. - 00:12–00:17 The creator introduces the books she chose for May from Book of the Month. She mentions that May is the beginning of our summer reading and that she feels like she does some of her very best reading in the summertime. - 00:17–00:33 She introduces the first book pick, "Our Perfect Storm" by Carley Fortune. She explains that she knew immediately she had to pick this one for May when she saw it on the list. She states that Carly Fortune is her girl in the summertime, that she has some of her favorite beach reads, and this one is one of her most anticipated reads this year. She also says she loves a summer storm, hoping for a little bit of a storm element. - 00:33–00:37 Transitioning into her next book pick, she says that you'd be proud of her because she did actually read some of the descriptions to pick her books this month. She admits that she doesn't always do that. - 00:37–00:54 The creator introduces "Good Joy, Bad Joy" by Nikki Brammer, saying she specifically picked this one because she thinks she's going to love it. She then says "Oh yes, okay" and explains that there's a pretty good Hudson Valley tie in, which is partially why she picked it. She adds that we're in the Hudson Valley, she loves it, and that anymore, she loves a book about female friendship. She explains that her girlfriends are top of the list of most important people in her life and that she thinks this one is really going to hit for her. - 00:54–00:57 Looking into the tote, she says that she really feels like we have some good picks this month getting us ready for summer. - 00:57–01:02 She holds up the tote and says that you best believe she will be carting around her books in her cute little tote bag, and notes that they fit perfectly. She loves them. - 01:02–01:09 She ends by asking the audience what they picked for May from Book of the Month and shares that she really doesn't know if she's going to make it that long before she starts these. She notes that she kind of wants to save them for summer reading, but that she also kind of wants to read them now.