How A24 Advertises on Meta

# Ad summary This ad promotes the horror film #Backrooms by Kane Parsons, using an endorsement from Erik Davis in a social media post. # Brand positioning The brand, Kane Parsons' #Backrooms, presents itself as a horror film that is unique and original. It aligns with a cinematic viewing experience that aims to evoke feelings of unease and deep, psychological dread rather than relying on cheap scares. The brand pushes against the norms of typical horror films by promising a liminal nightmare that gets under the viewer's skin and stays with them long after the movie ends. # Product The product being advertised is the horror film #Backrooms by Kane Parsons. The film is described as a "wholly unique and original horror film" intended to "freak you out and creep you out" while luring the viewer into its "eerie, liminal nightmare." The advertised USP is the film's ability to get under your skin and stay there, implying a long-lasting impact on the viewer. The film aims to deliver a deeply unsettling experience. # Visual style The ad has a minimalist and eerie visual aesthetic. It features a low-quality, shot-on-iPhone look, with a pale yellow color grade that contributes to the unsettling atmosphere. The composition is simple, drawing attention to the social media post and the unsettling image of the 'backrooms'. The typography is clean and legible, mimicking the look of a social media interface. # Hooks Headline: Kane Parsons' #Backrooms is wild stuff. A wholly unique and original horror film that freaks you out and creeps you out while luring you deeper into its eerie, liminal nightmare. The kind of movie that gets under your skin and stays there. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image presents a social media post from Erik Davis, a profile on a platform like Twitter, expressing his endorsement of the horror film #Backrooms. This is included to establish credibility and generate interest through a positive review. - The post describes the film as "wild stuff," a "wholly unique and original horror film" that "freaks you out and creeps you out" and lures you into an "eerie, liminal nightmare." This description is included to convey the unique, unsettling, and psychological nature of the horror film. - The post concludes that the film is "the kind of movie that gets under your skin and stays there." This final statement is included to emphasize the lasting impact and psychological depth of the film, differentiating it from typical horror movies.

# Ad summary This ad uses a tweet screenshot to create social proof for the horror movie "Backrooms." # Brand positioning The movie "Backrooms" is presented as a creative horror film that is worth seeing in theaters. # Product The product being advertised is the horror movie "Backrooms". The ad is encouraging the viewer to go see the movie in theaters. The movie is promoted with the hashtag #Backrooms. # Visual style The visual style is dark and features muted colors. The photo quality is unedited, which is meant to invoke a sense of realism. # Hooks Headline: Happy to report Backrooms is the real deal. Most creative horror movie I've seen in years Kane Parsons has a long career ahead of him Go see #Backrooms in theaters! # Benefits - [object Object] # Features - [object Object] # Call to action Go see #Backrooms in theaters! # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a tweet from Jelfort, who claims that Backrooms is "the real deal" and the "most creative horror movie I've seen in years". This is to convince the audience that the movie is worth seeing because it's unique and high-quality. The audience is experiencing this part of the story from the perspective of a movie critic. - Jelfort also mentions that Kane Parsons has a long career ahead of him, implying that the movie is a career milestone for this individual and further promoting the quality of the movie. The audience is experiencing this part of the story from the perspective of a fan of the film maker. - The tweet ends with a call to action: "Go see #Backrooms in theaters!". The ad is telling the audience from the perspective of a fan to see the film in theaters. - The bottom of the ad has the title of the movie and release date. This is meant to give the audience the necessary information so that they may attend the movie in theaters. The audience is viewing this from the perspective of the brand.

# Ad summary This ad utilizes a tweet review of the new horror movie 'Backrooms' to entice viewers. # Brand positioning The brand associated with the ad is the new horror film *Backrooms* created by Kane Parsons. The tone is exciting and enthusiastic, attempting to position the film as one of the best horror films of the year. # Product The advertised product is the new horror film *Backrooms*. The film is said to contain many scares and stars actress Renate Reinsve. The film is being promoted to horror fans and general moviegoers. The ad encourages audiences to watch the film in theaters, addressing potential purchase barriers by highlighting the theatrical release. # Visual style The ad features a lo-fi aesthetic, using a still from the movie layered with a simple social media post. The lighting is flat, and the color palette is limited to shades of yellow and brown, giving the ad a somewhat eerie and unsettling feel. # Hooks Headline: Absolutely loved Backrooms! Kane Parsons at only 20 has created one of the best horror films of the year and one that will be talked about for awhile! So many scares. Renate Reinsve really shows off her range here! Don't miss this in theaters when it comes out! # Benefits - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - A user named Greg Pomes shares his positive review of the film *Backrooms*. This is included to highlight the film's appeal and build excitement by presenting it as one of the best horror films of the year. The audience experiences this from a reviewer's perspective. - The film title and release date is shared to inform and prompt users to take action. The audience experiences this from the brand's perspective.

# Ad summary Two men on camera are discussing the movie The Backrooms and the world it takes place in. # Brand positioning A24 is presented as a company that creates films. The brand is clearly successful, given the quality and nature of the recording. The content is intellectual in nature and targeted toward an astute and clever movie-goer. # Product The product is the movie The Backrooms. It takes place in a purgatory-like realm of sulfur-colored endless rooms where if someone is not careful, they can end up if they are not careful and noclip out of reality in the wrong areas. # Visual style The ad is a simple shot of two men on a podcast, discussing the movie The Backrooms. The tone is very natural, as if the viewer is overhearing a regular conversation. The setting is a nondescript office and is naturally lit. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:13 A man on camera states that the film is based on an image posted of an off-yellow sort of dingy place, but it is unclear if it is the back of an office or a furniture store. - 00:13–00:24 He states that if you are not careful and you noclip out of reality in the wrong areas, you'll end up in the backrooms. - 00:24–00:35 He states that the backrooms is essentially an endless array of not quite repeating parts. The man he is speaking with interjects with "right". - 00:36–00:46 The man states that if you walk in any direction, you will be stuck in a world of drop ceiling and yellow wallpaper that is sulfur looking. The man he is speaking with again interjects with "right". - 00:46–00:58 The man he is speaking with agrees, stating that it is maze-like, and it doesn't have an inherent point. He says that this is what he likes, that it is a natural phenomenon. - 00:58–01:08 The man notes that the space has no spiritual or morality to it, so it's not a divine judgment. - 01:08–01:23 He states that the movie is unlike purgatory and it happens randomly, and you can't do anything to get out. The man he is speaking with interjects with: "a procedural dungeon run." - 01:23–01:34 The speaker agrees, stating that it plays into the feeling of glitching and getting stuck in a video game with no fairness. - 01:35–01:39 He mentions that it caught on as a man, that's a pretty abysmal experience, and asked, "Can you imagine that?" - 01:39–02:00 The speaker mentions that imagining that monotonous place, a mundane, mediocre sort of environment, would be similar to any place. His partner agrees, adding, "it's just that people feel..just like the blandness of it."

# Ad summary This ad showcases elements from the indie horror project, Backrooms. It includes various shots from the production of this horror project. This ad also advertises that Backrooms Director Kane Parsons is Horror's Next Great Storyteller. # Brand positioning The brand is presented as an indie horror project. The ad does not explicitly state any brand positioning or values. The only positioning that can be assumed is that the brand values a nostalgic horror aesthetic. # Product The product being advertised is an independent horror project called "Backrooms". "Backrooms" appears to be a collection of short video clips following people in scary, surreal, and liminal spaces. The project is made to appear low-budget and the visuals resemble an older camcorder. # Visual style The ad's overall aesthetic is low-budget and meant to evoke the feelings of analog horror. The editing style has quick cuts. The visuals themselves are stylized to appear distorted with analog camera-type effects. The pacing is inconsistent with cuts happening more often toward the beginning. The audio and visuals sync to create a creepy tone. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A man is standing in a liminal space. He looks around. - 00:02–00:03 The video cuts to static and flashing lines. - 00:03–00:08 The video shows distorted scenes from inside the Backrooms project. The visuals are distorted, shaky, and reminiscent of analog cameras. Creepy sound effects accompany these visuals. - 00:08–00:09 A person is holding a diagram of the backrooms. The camera zooms out. - 00:09–00:10 A woman looks around a store with old furniture. - 00:10–00:11 People in hazmat suits run through a green field. - 00:11–00:14 The final shot shows a person standing far away at the end of a long hallway.

# Ad summary An ad for Backrooms. The ad shows a woman walking forward in different rooms that resemble the video game. The woman appears to be nervous and scared. # Brand positioning The brand presented in the ad is for the horror experience, "Backrooms." The brand aims to immerse consumers in a live-action experience that captures the essence of the online horror phenomenon of liminal spaces. The visuals feature a woman traveling through various frightening and unsettling locations to mirror the real-life video game experience. The ad uses visual and audio elements to position the brand as a thrilling, eerie, and must-see attraction for fans of the horror genre. # Product The product being advertised is a real-life horror experience named "Backrooms." It is a physical attraction designed to simulate the unsettling environments of the Backrooms video game. The space includes sets that resemble liminal spaces to give the customer a disturbing and immersive experience. The ad does not mention prices, age limits, or location but the viewer is able to buy a ticket by clicking on the 'get tickets' call to action. # Visual style The aesthetic of the ad is eerie and unnerving, enhanced by the dim lighting and disorienting visuals. The editing style features mostly static shots with smooth transitions, contributing to a suspenseful atmosphere. The production quality has a polished commercial feel, contrasting with the raw, unsettling nature of the Backrooms concept. The pacing is slow and deliberate, with the camera lingering on the woman's expressions and the environment to build tension. # Call to action Get Tickets # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The camera focuses on a woman as she looks around. She seems scared and confused about her surroundings. - 00:02–00:04 00:02–00:04 The camera moves up to show multiple wind chimes hanging from the ceiling. - 00:04–00:08 00:04–00:08 The woman walks toward a wall with a blue square taped around it. The camera only shows the woman's back as she approaches the wall. - 00:08–00:11 00:08–00:11 The camera pans to the woman's face as she looks forward. Her face shows a scared expression as loud construction sounds are heard. - 00:11–00:17 00:11–00:17 The woman is seen walking along a yellow wall as she feels the wall with her hands. She still appears to be scared and nervous as she looks around the room. - 00:17–00:20 00:17–00:20 The camera focuses on the woman's face as she is still standing in the yellow room. She appears to be more nervous and confused than before.

# Ad summary This ad features an individual walking through a creepy hallway, referred to as the "backrooms," and suggesting that the viewer get tickets. # Brand positioning The brand being promoted is an immersive experience called "The Backrooms." The ad positions this brand as a mysterious and slightly unsettling physical space that is designed to be reminiscent of an empty office building made by construction workers on acid. The space is intended to be an engaging physical manifestation of a creepypasta internet sensation. # Product The product being advertised is tickets to an immersive experience called "The Backrooms." The ad copy implies that the location is similar to an empty office building made by construction workers on acid with the inclusion of a pool. In short, the ad promises to provide an unsettling and surreal physical experience. The ad also encourages the viewer to get tickets. # Visual style The ad has a lo-fi feel with a shaky camera and simple cuts. The production quality looks like standard mobile video. The pacing is slow. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Get Tickets # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens on a view of an empty, yellow office space. - 00:02–00:05 A man walks through the hallway, and the narrator comments that this is like an empty office building. - 00:05–00:10 The narrator adds that it's like the building was made by a bunch of construction workers on acid. The man walks across the screen and turns to ride back across the frame on a skateboard. - 00:09–00:11 The narrator mentions that there is even a pool. - 00:11–00:13 A woman appears, questioning whether there is a pool, and the narrator affirms this. - 00:13–00:15 The narrator tells someone to keep up as the man walks down the hallway.

# Ad summary This advertisement promotes the upcoming release of "The Backrooms Movie" and claims that critics are "stunned." # Brand positioning The brand, Looper, is presented as a source for movie news and reviews. The ad capitalizes on the popularity and mystery surrounding "The Backrooms" to generate interest in the new movie adaptation. The brand positions itself as a curator of intriguing and buzzworthy content by showcasing critics' reactions to the film. # Product The advertised product is "The Backrooms Movie," a new horror film based on the popular internet phenomenon of the same name. The ad focuses on generating anticipation for the film by highlighting strong reactions from critics who have seen it, suggesting a thrilling and unsettling experience. The advertisement presents the film as a must-see for fans of the Backrooms concept. # Visual style The ad has a mixed aesthetic, combining elements of found footage horror with commercial polish. It uses quick cuts and shaky POV shots to create a sense of unease, reminiscent of the Backrooms' analog horror origins. The pacing is fast, with cuts timed to sound effects to build tension. The overall visual style leans into a lo-fi, unsettling vibe. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a shot of a concerned-looking man. The text states, "Critics left stunned in first reactions to The Backrooms Movie." - 00:03–00:07 00:03–00:07 The video transitions to a shaky, POV style shot of the Backrooms. The perspective is from someone who is walking through the empty corridors. - 00:07–00:08 00:07–00:08 The scene changes to a close-up of a hand-drawn map, presumably of The Backrooms. The map is held up and shown close to the camera. - 00:08–00:11 00:08–00:11 The video transitions to a furnished room. - 00:11–00:12 00:11–00:12 The video transitions back to a first person view of the hallways of the backrooms. - 00:12–00:14 00:12–00:14 The final shot is an empty hallway with a silhouette in the distance.

# Ad summary This ad features a clip from a talk show where two people discuss “The Backrooms” and the underlying fear of monculture and industrial uniformity that it taps into. # Brand positioning This ad does not explicitly feature a specific brand. However, it touches on abstract topics like industrialism, culture, and fear. The speakers in this ad attempt to align with intellectualism and progressive or counter-cultural viewpoints. # Product There is no specific product featured in this ad. However, the ad focuses on the concept of "The Backrooms," a type of online horror experience that involves endless mazes of industrial-feeling spaces and is often discussed in terms of uniformity, purgatory, and unease. # Visual style The ad features a simple interview setup with static shots and minimal editing. The production quality is basic, resembling a standard podcast or talk show recording. The pacing is slow and conversational, matching the tone of an in-depth discussion. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The first speaker introduces the topic of the Backrooms. - 00:08–00:24 The first speaker describes drop ceilings as a symbol of uniformity and efficiency. - 00:30–00:34 The second speaker explains that drop ceilings have functionality to them. - 00:34–00:44 The first speaker defines the "Backrooms" as an industrial environment that is purgatory. - 00:45–00:53 The first speaker continues, describing the experience as a purgatory we're pushing ourselves toward. - 00:53–00:58 The second speaker follows up with, “We’re building prisons for ourselves,” referring to drop ceilings and spaces like “The Backrooms”. - 00:59–01:15 The first speaker claims that the human nervous system is evolving past places where people evolved into their environments and now we change environments. - 01:15–01:24 The second speaker speculates that the Backrooms and similar environments are doing something to the subconscious and general energy and health of people.

# Ad summary This ad promotes the upcoming film, Backrooms, through the format of a trailer. # Brand positioning This ad promotes the upcoming horror film, Backrooms. The brand is presented as a horror film that taps into the creepypasta internet lore around the Backrooms, an infinite maze of empty office spaces. The film's positioning is functional because it uses the Backrooms lore in a horror movie context. # Product This ad promotes the upcoming film, Backrooms. The film's main concept appears to be based on the internet creepypasta lore, the Backrooms, which is an endless maze of randomly generated empty office rooms. The trailer shows a character getting lost in the Backrooms. It also suggests that some entities occupy the space. Ultimately, the film appears to use elements of horror and mystery to tap into the internet lore and present a film based on that concept. # Visual style This ad utilizes a UGC feel, with shaky cameras and fast cuts. It is meant to convey a sense of horror and intrigue. The quick cuts, about 3 per second, create a sense of chaos and mystery. The audio cues are synced with the video cues to emphasize the horror tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get Tickets Now # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad begins with an establishing shot of an abandoned strip mall. Text on the top left of the screen reads, "Backrooms, 28.05.2026" indicating the title of the movie and a potential release date. Text on the top right of the screen reads, "Get Tickets Now." This moment conveys an introductory tone and implies the Backrooms film will be released on 28.05.2026. This is told from the brand's perspective. - 00:03–00:04 00:03–00:04 The scene cuts to an interior shot of the same strip mall. A man dressed in an old pirate costume stands behind a ship wheel. The purpose of the scene is unclear, but it might be related to the horror theme of the trailer. This moment is from the brand's perspective. - 00:04–00:05 00:04–00:05 A man and woman are in an ominous and dark space. The man states, "I found something in the store." The woman responds with, "Okay. What did you find?" The tone and setting indicate this scene is part of the Backrooms mystery. This is told from a character's perspective. - 00:05–00:06 00:05–00:06 The man solemnly replies, "The place." This moment conveys a foreboding tone and suggests the man found something dangerous. This is from the character's perspective. - 00:06–00:12 00:06–00:12 The man is now walking through an empty yellow room with discarded chairs, tables, and sofas. He nervously states, "I found a place. It's like a maze that just goes on and on." The tone emphasizes how the Backrooms are scary. This is told from the character's perspective. - 00:12–00:13 00:12–00:13 A shaky map of a maze is shown, which emphasizes how difficult it is to escape the Backrooms. This is from the character's perspective. - 00:13–00:14 00:13–00:14 The man states, "Sometimes I'm scared I'll get lost." The tone is scared and conveys that the man is worried that he won't escape the Backrooms. This is from the character's perspective. - 00:14–00:15 00:14–00:15 Text appears on the screen that reads, "On 28 May." This indicates the film will be released on May 28th. This is from the brand's perspective. - 00:15–00:19 00:15–00:19 The man states, "I've never been out this far. There's something else in here." This scene emphasizes how the man is concerned about something in the Backrooms that he hasn't encountered before. This is from the character's perspective. - 00:19–00:21 00:19–00:21 A security camera shows the man walking alone through the Backrooms. This scene sets up the expectation that the Backrooms are being monitored by an unknown entity. This is from the brand's perspective. - 00:21–00:24 00:21–00:24 The scene cuts to other people. A person in yellow clothing is shown, then the man is running through the Backrooms. He yells, "Stephen. Get away from me!" The tone conveys a sense of fear and urgency because the man doesn't want to be chased by this mysterious Stephen character. This is from the character's perspective. - 00:24–00:26 00:24–00:26 The woman from earlier in the trailer is shown covered in blood. She states, "Hello!" This implies she has also gotten lost in the Backrooms. This scene indicates something violent has occurred and puts a frightening tone on the movie. This is from the character's perspective. - 00:27–00:30 00:27–00:30 The final frame shows the word "Backrooms" with a blue border. It also indicates the release date with the words "Only In Cinemas 28.05.26." This moment conveys a release date announcement of the movie. This is from the brand's perspective.

# Ad summary This ad promotes the soundtrack for the film "The Drama." It features close-up shots of the album art, movie scenes, and album contents. # Brand positioning A24 is presented as a film company that creates dramas with a comedic edge. The brand is associated with rising comedic auteur Kristoffer Borgli, who creates inventive and heartfelt looks at love in the age of oversharing. The brand pushes against typical dramatic conventions by incorporating dark humor and unexpected twists. # Product The product is a soundtrack for the film "The Drama," featuring music by Daniel Pemberton, Katie Fash, and Jesse Rae. The vinyl record itself is a clear, limited-edition pressing with unique artwork and design. The soundtrack also includes special edition features like commentary, behind-the-scenes content, and collectible postcards, making it a collector's item for fans of the film. The album art features Zosia Mamet and Griffo Pontecorvo. This soundtrack promises to enhance the viewing experience of the film. # Visual style The ad has a clean and minimalist aesthetic with a focus on close-up shots and product details. The editing style is quick cuts, especially during the middle section. The production quality is high, with polished product shots and a consistent color palette. The pacing is moderate, with cuts timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a close-up shot of a film poster for "The Drama," drawing the viewer in with striking imagery and recognizable actors. - 00:01–00:03 It then transitions to close-up shots of the actors, Zendaya and Robert Pattinson, to highlight star power and romance. - 00:03–00:04 The ad shifts focus to the physical product, showing a Blu-ray disc with the film's title to showcase the film's availability and format. - 00:04–00:06 Quick cuts showcase other formats like collectible postcards. - 00:06–00:08 The ad returns to the film's cover and then to special edition features and brief plot synopsis. - 00:08–00:12 It continues with the packaging that accompanies the soundtrack, showing track lists and credits, emphasizing the exclusivity. - 00:12–00:19 The ad concludes with a close-up of the vinyl record, focusing on its design and exclusivity.

# Ad summary This ad is for the movie "Backrooms". The ad starts with someone asking what the other person found, the rest of the ad shows a montage of scenes from the movie with quotes about the movie in text overlay. # Brand positioning This A24 film seems to push against horror and thriller genre norms by presenting a simple, almost bland, environment that can be interpreted as mind-bending and unnerving. Rather than relying on jump scares and gore, this film appears to explore psychological horror and the idea of being lost in a world that is both messy and beautiful. The brand seems to occupy a space that is more about questioning reality and perception, with a focus on simplicity and minimalism. # Product The featured product is the film, "Backrooms". The film seems to revolve around the concept of liminal spaces, featuring long corridors and empty rooms that can evoke a sense of unease and disorientation. The A24 film, "Backrooms", explores themes of disorientation, psychological horror, and the unnerving beauty found in the mundane. The film is described as "horror stripped to its essentials," "mind-bending," and "an unnerving atmospheric nightmare," addressing the desire for a unique and thought-provoking cinematic experience. The movie addresses purchase barriers through social proof in the form of quotes. # Visual style The ad's overall aesthetic is a hybrid of polished commercial and lo-fi production. The editing style involves quick cuts and static shots, which contribute to a sense of tension and unease. The visual motif of the long yellow hallways creates a sense of disorientation and psychological horror. The pacing is fairly consistent throughout the ad, enhancing the overall unsettling tone. The audio and visual elements are synced to emphasize key moments and transitions. # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The scene begins with blue tape forming a rectangle on a yellowish wall, resembling a doorway. A woman appears in a dimly lit room with a concerned expression, which builds curiosity about what she found and creates anticipation. - 00:03–00:05 00:03–00:05 A quote overlayed on a shot of a woman reaching her arm out in a yellow corridor builds anticipation about the film and what it entails. - 00:05–00:09 00:05–00:09 A jump cut of the woman's face with a shocked expression shifts into a shot of the A24 logo which continues to build anticipation and peaks interest. - 00:09–00:17 00:09–00:17 The scene shows a montage of scenes from the movie with multiple quotes in text overlay, to continue building anticipation and excitement about the film. - 00:17–00:27 00:17–00:27 A jump cut of a the woman's shocked face, and then multiple chaotic and messy scenes implies that something is wrong and frightening. This then builds anticipation about the film. - 00:27–00:29 00:27–00:29 The blue tape is back forming the rectangle, and then the title, "Backrooms" appears.

# Ad summary This TikTok video is from nss magazine. The video has someone taking a brief journey into the backrooms of cinema, from David Lynch to Kane Parsons. The music is dramatic. # Brand positioning NSS Magazine is presented as a brand deeply immersed in the world of cinema, particularly interested in exploring the more obscure and surreal aspects. The brand aligns itself with a niche audience that appreciates experimental and unconventional filmmaking, positioning itself as a guide into the "backrooms of cinema". This implies a departure from mainstream or easily accessible cinematic experiences, favoring the mysterious and often unsettling styles of directors like David Lynch. The brand aims to be seen as a curator and connoisseur of these darker, more enigmatic corners of the film world. # Product The advertised product is a curated video journey, offered by NSS Magazine, into the experimental and sometimes unsettling realm of cinema. It promises to take viewers into the "backrooms of cinema", a metaphor for exploring the less conventional and more surreal works, exemplified by directors such as David Lynch and Kane Parsons. This journey is presented as an experience, inviting viewers to delve into films that challenge traditional narratives and aesthetics. The video ad serves as a portal or introduction to this experience, showcasing snippets of the kind of content and visual style viewers can expect. It seeks to pique the curiosity of film enthusiasts who are looking for content beyond the mainstream. # Visual style The ad features a blend of found footage and surreal imagery to create an unsettling atmosphere. The editing style is quick, with abrupt cuts between scenes to enhance the disorienting effect. The production quality varies, ranging from grainy, low-quality shots to more polished, staged scenes. This hybrid approach reinforces the theme of exploring the "backrooms" of cinema. The pacing is fast, increasing the sense of unease and disorientation. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with a man in a grey jumpsuit, staring directly into the camera with a concerned expression. - 00:02–00:07 Transition to a visual representation of the "backrooms", featuring glitching, yellow hallways, and disorienting camera angles. This creates an unsettling and surreal atmosphere. - 00:07–00:11 Quick cuts showcase various surreal scenes: a floor plan, a model of a set, figures in hazmat suits, and distorted landscape views. - 00:11–00:15 The final shot returns to the backroom's yellow hallway, emphasizing the unsettling and surreal journey.

# Ad summary This is a first-person POV horror advertisement for the Backrooms haunted house. # Brand positioning The "Backrooms" brand is presented as an immersive and terrifying haunted house experience. The ad leverages the internet-famous Backrooms lore, positioning the haunted house as a place where visitors can physically enter and experience the unsettling and disorienting environment of the Backrooms firsthand. The brand aims to occupy a space in the consumer's mind as the ultimate real-life horror experience, tapping into the fear of the unknown and the unsettling atmosphere of liminal spaces. The ad uses a first-person perspective and shaky camera work to immerse viewers in the experience, aligning with the found-footage aesthetic often associated with horror and paranormal content. By recreating the unsettling and disorienting environment of the Backrooms, the brand seeks to provide a unique and thrilling experience for horror enthusiasts. # Product The advertised product is the Backrooms haunted house attraction, an immersive horror experience that brings the unsettling and disorienting environment of the Backrooms to life. The haunted house aims to transport visitors into the liminal space of the Backrooms, recreating the eerie and claustrophobic atmosphere through detailed sets, lighting, and sound design. This attraction is designed for thrill-seekers and horror enthusiasts who want to experience the fear and uncertainty of the Backrooms in a physical setting. The primary USP is the opportunity to step into a real-life version of the Backrooms, a popular internet horror phenomenon. The ad directly addresses the curiosity and fascination with the Backrooms, offering a tangible and terrifying experience that captures the essence of the online lore. It creates an opportunity to be able to actually step into the backrooms which is worth trying or buying. # Visual style The ad has a lo-fi, shaky-camera aesthetic reminiscent of found-footage horror films, designed to mimic user-generated content. The editing features quick cuts and abrupt transitions to enhance the sense of disorientation. The overall production quality gives off a UGC feel, contributing to the immersive and unsettling tone. The pacing is fast, with frequent cuts to disorient the viewer, making the scene erratic and unpredictable. The audio-visual sync is timed with the shaky camera movements to intensify the feeling of unease. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get Tickets # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The video starts with a shaky, first-person POV of someone opening a white door, entering a dimly lit room. The message conveyed is a sense of immediate immersion and disorientation, placing the viewer directly into the unsettling environment of the Backrooms. The perspective is from someone about to enter the Backrooms, creating a feeling of vulnerability and anticipation. The tonal cue is unsettling and mysterious. - 00:02–00:06 00:02–00:06: The scene cuts to a dark, reddish-lit room with a Christmas tree in the center, offering a strange and surreal contrast to the expected horror setting. The message is to showcase the unexpected and bizarre elements that can be found within the Backrooms. The perspective is still from the first-person POV, enhancing the sense of being lost and confused. The tonal cue is eerie and surreal. - 00:06–00:16 00:06–00:16: The scene rapidly switches between the red-lit room with the Christmas tree and distorted views of the tree from different angles. The message is to further emphasize the disorienting and unpredictable nature of the Backrooms, suggesting that the environment is constantly changing and unreliable. The perspective remains in the first-person POV, adding to the viewer's sense of helplessness. The tonal cue is chaotic and frightening.

# Ad summary The ad features a reposted tweet from Anthony Orlando praising Kane Parsons' horror movie '#Backrooms,' emphasizing its mind-bending and nerve-wracking qualities. # Brand positioning The ad promotes the movie '#Backrooms,' positioning it as a must-see horror film by Kane Parsons. The brand (the movie) aims to occupy a space in the viewer's mind as a modern, high-quality horror experience, highlighting its unique attributes like mind-bending suspense, surreal set design, and a creepy atmosphere. The tone is enthusiastic and persuasive, driven by a third-party endorsement. # Product The product being advertised is the horror movie '#Backrooms,' directed by Kane Parsons. The movie is described as a 'mind-bending, nerve-wracking nightmare' with a surreal set design and creepy atmosphere. It is presented as a found-footage style film featuring performances by Chiwetel Ejiofor and Renate Reinsve. The ad emphasizes the film's ability to build tension and provide a unique horror experience. # Visual style The ad features a lo-fi, screenshot-like aesthetic, mimicking a social media post overlaid on a faded, dimly lit background. The image treatment includes muted colors and subtle blurring, giving it a found-footage or candid feel. The overall design lacks high polish, potentially aiming for authenticity and a sense of realism to align with the horror movie's theme. # Hooks Headline: WOW! I saw #Backrooms. Kane Parsons is one of our best new filmmakers! His horror movie is a mind-bending, nerve-wracking nightmare that builds tension with its surreal set design, creepy atmosphere, found-footage style, and performances by Chiwetel Ejiofor and Renate Reinsve. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The tweet from Anthony Orlando expresses enthusiasm for the movie #Backrooms, calling it a mind-bending and nerve-wracking nightmare and praising Kane Parsons' filmmaking. This aims to grab attention and convey the movie's quality through a positive review from an external source. - The movie title 'Backrooms' is displayed along with the release date '28.05.26', providing essential information for the audience to identify and anticipate the film. This serves to solidify the product in the viewer's mind.

# Ad summary This ad features an interview with a creator about the Backrooms web series. He goes into detail about how all the little things are made to add to the story line and encourage viewers to pause and analyze. # Brand positioning A24 is presented as a film production and distribution company that prioritizes creating unique and thought-provoking content, as implied by the discussion of the Backrooms web series. The ad emphasizes the meticulous and deliberate nature of their filmmaking process, highlighting the brand's commitment to detail and narrative integrity. This positions A24 as a brand that values artistic intention over logistical convenience, aiming to engage audiences on a deeper, more analytical level. They go against the grain of the norm, allowing audiences to know things that can be further addressed later on. # Product The product advertised is the "Backrooms" web series. The creator explains how even the smallest details, like the placement of objects, are deliberate and integral to the narrative. This is intended to encourage viewers to pay close attention and analyze the series for hidden meanings and connections. The creator describes how the series is designed to be paused and analyzed, indicating that viewers are meant to engage actively rather than passively watching. The deliberate nature of the details is presented as a key USP, signaling that the series is not random or superficial, but rather a carefully crafted experience. # Visual style The ad has a simple, polished style typical of interview formats. The editing is smooth with static shots and natural transitions. The production quality is high-end, with good lighting and clear audio. The visuals are clean and professional, supporting the tone of an informative discussion. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The creator states that when he's making the Backrooms web series, he's designing it as such. This establishes the context of the discussion and highlights the deliberate nature of the series' creation. - 00:02–00:09 00:02–00:09 The creator says that when an object, like a light switch or a pillar, moves a few feet to the right, it's not because of a logistical thing. This introduces the idea that every detail in the series has a purpose beyond practicality. - 00:09–00:16 00:09–00:16 He explains that it's not because they had to rebuild the set and account for a slight shift. This reinforces the idea that the movement of objects is not accidental but intentional. - 00:16–00:21 00:16–00:21 The creator says that it has to be because of a narrative reason, because the building shifted in some way. This clarifies that the details are driven by the story and world-building. - 00:21–00:24 00:21–00:24 He mentions that this means something that will be addressed later on. This creates anticipation and implies that the details are connected to future plot points. - 00:24–00:26 00:24–00:26 He states that people can catch things like that. This encourages viewers to be attentive and look for hidden meanings. - 00:27–00:39 00:27–00:39 The creator states that it's not a mistake, he loves it to death. He says that he made the deliberate decision to let audiences know that those little things aren't random. This reinforces that all small details in the production are intentional. He says that they catch like it puts them on guard. - 00:39–00:44 00:39–00:44 The creator tells viewers that there could be a lot of things they don't know are important until later. This incentivizes viewers to rewatch and analyze the series for deeper understanding. - 00:44–00:47 00:44–00:47 The interviewee agrees that you need multiple viewings to catch the little things. - 00:47–00:52 00:47–00:52 The interviewee explains that the stuff he makes on YouTube is built to be, even the movie, is built to be paused and analyzed. This highlights the intentionality behind every detail and how they're meant to be interpreted. - 00:52–00:57 00:52–00:57 The creator says that it's not meant to be; it's inherently made for that. This reemphasizes that the video is meant to be paused and analyzed by viewers. - 00:57–01:02 00:57–01:02 The interviewee says that this is nuts, and the creator follows up by explaining that this brings it to the next level. - 01:02–01:07 01:02–01:07 The creator tells viewers that this involves asking for a lot of things that seem unproductive to people who aren't. This shows viewers that there's a lot of thought and effort that goes into the production. - 01:08–01:11 01:08–01:11 The interviewee agrees and states that they also seem trivial or weird. This empathizes that people might have a hard time understanding why he does what he does.

# Ad summary This video is an interview with two people, one who created and the other who participated in a short film called "The Backrooms." They discuss what "the backrooms" are and how the film was made. # Brand positioning A24 is a film and television entertainment studio. The studio is known for producing films that are unique, creative, and experimental. A24 films often deal with themes of identity, alienation, and the human condition. A24's branding is presented as a mark of quality and innovation in the film and television industry. # Product The ad promotes an A24 short film titled "The Backrooms," which is based on an Internet horror meme of the same name. The Backrooms is depicted as an endless maze of procedurally generated rooms, reminiscent of dingy office spaces with yellow wallpaper and drop ceilings. The location is described as a mundane, mediocre environment that can be in any place, but there's no way to get out. It is portrayed as something that plays into the feeling of glitching and getting stuck in a video game. # Visual style The ad has a clean and professional aesthetic. The video features static shots with smooth transitions. The overall production quality is polished and the lighting is bright and even. The colors are muted but natural. The pacing is conversational. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad starts with a man sitting in a chair in front of a poster from A24 film "The Thing" - 00:05–00:27 He begins to describe an image that was posted of an off-yellow dingy space and explains the concept of "the backrooms". - 00:27–00:52 The other man in the interview states that it is a maze-like world that just kind of keeps going. - 00:52–01:22 The first man elaborates on the concept of "the backrooms" being a natural phenomenon where there is no morality or divine judgement involved. - 01:22–01:53 The second man explains that the creepiness of the backrooms comes from the blandness of the location. - 01:53–02:00 The first man summarizes by saying that the mundaneness is like being stuck in a mediocre environment that could be in any place.

# Ad summary Two people having a discussion about the online phenomena of “the backrooms” and how they are a reaction to the increasingly monocultural world. # Brand positioning This is not a brand-sponsored ad. The dialogue is between two people discussing the online phenomenon of the backrooms and architecture. There is no promoted brand. # Product This is not a product-sponsored ad. The dialogue is between two people discussing the online phenomenon of the backrooms and architecture. There is no promoted product. # Visual style The ad is a simple, professionally shot interview that is polished with clean cuts and well-placed lower thirds. The pacing is slow to match the tone of the dialogue. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:08 The first speaker states the backrooms are a reaction to the fear of getting stuck in a monoculture, even in an architectural context. - 00:08–00:31 Speaker 1 continues by saying that a drop ceiling is prevalent, at least in this part of the world, and is a symbol of uniformity, efficiency, and is effective at what it does. He clarifies that he is not criticizing drop ceilings, but they have functionality. - 00:31–00:41 Speaker 2 interjects that drop ceilings aren't the most interesting forms, and Speaker 1 agrees that it's the idea of spending all of existence in that non-space. - 00:41–00:52 Speaker 1 describes the backrooms as purgatory and says humanity is pushing themselves towards it. - 00:52–00:58 Speaker 2 concludes that we are building prisons for our souls. - 00:59–01:16 Speaker 1 continues by saying that this is getting us further and further from what our nervous system evolved to thrive on and that we've changed environments and evolved into them. - 01:16–01:24 Speaker 1 ends by saying he wouldn't be surprised if the backrooms are doing something to the subconscious and the general energy and health of people.

# Ad summary This ad uses a trailer format to showcase the horror film, Backrooms. # Brand positioning The brand, Backrooms, positions itself as a provider of stripped-down, claustrophobic horror experiences. It emphasizes the unnerving and atmospheric qualities of its storytelling, appealing to viewers who enjoy suspenseful and mind-bending narratives. The brand eschews jump scares in favor of building a sense of dread and psychological tension. The ad presents the film as a unique and intense cinematic experience. # Product The product is the upcoming horror film, Backrooms. The film is described through quoted reviews as a pulse-pounding, beautifully claustrophobic, mind-bending, and unnerving atmospheric nightmare. The ad uses visuals of long, sterile hallways and disorienting interiors to create a sense of unease. The trailer includes quick cuts of characters looking frightened, security camera footage, and surreal environments to build suspense. The film taps into the uncanny nature of liminal spaces and endless environments, which have become popular in internet horror stories. # Visual style The ad has a suspenseful and eerie aesthetic, employing a mix of sterile and unsettling visuals. Editing is a mix of static shots and quick cuts to build tension. The ad has a polished commercial feel with stylized text overlays. The pacing varies, with slower, lingering shots interspersed with rapid cuts to create a sense of urgency. Audio cues are timed with visuals to heighten the sense of unease. # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:00 A man looks directly at the camera with a concerned expression. - 00:00–00:03 00:00–00:03: The man walks down a long hallway with pale yellow walls and fluorescent lights. A blurry figure walks far ahead of him. The perspective conveys a sense of pursuit or escape. - 00:03–00:04 00:03–00:04: A woman sitting in a chair, and speaks with visible concern. - 00:04–00:04 00:04–00:04: A hand unfolds a hand-drawn map. - 00:04–00:06 00:04–00:06: A woman is standing in the doorway, looking from side to side nervously. - 00:06–00:09 00:06–00:09: The woman runs along the hallway. - 00:09–00:10 00:09–00:10: An aerial shot of a car driving. - 00:10–00:11 00:10–00:11: An establishing shot of "Cap'n Clark's Ottoman Empire" store. - 00:11–00:14 00:11–00:14: The woman is running in the hallways. - 00:14–00:17 00:14–00:17: Interior shots of multiple rooms appear. - 00:17–00:19 00:17–00:19: Footage from a security camera plays on a television. - 00:19–00:21 00:19–00:21: A woman is shown looking around nervously. - 00:21–00:23 00:21–00:23: A man and woman are shown walking down the hallway. - 00:23–00:26 00:23–00:26: A long hallway shows two chairs at the end. - 00:26–00:27 00:26–00:27: A woman with blood on her face screams into the camera. - 00:27–00:29 00:27–00:29: The name of the film and release date are shown.

# Ad summary This is a movie trailer for the new A24 movie Backrooms. # Brand positioning A24 is presented as a film company that produces high-quality, unconventional, and potentially disturbing content. The brand aligns with values of artistic expression, risk-taking, and a willingness to challenge viewers with complex themes. A24 typically pushes against mainstream cinema norms, offering more niche and experimental films. Their positioning leans toward emotional and psychological impact, aiming to create thought-provoking and unsettling experiences. # Product The product is the new A24 horror movie "Backrooms." Based on the trailer, the film explores a surreal, unsettling environment of endless, interconnected yellow rooms with flickering fluorescent lights, creating a sense of claustrophobia and disorientation. The movie features a group of people who seem to be lost and researching this strange phenomenon, facing psychological and potentially physical dangers within this space. The trailer showcases ominous sounds, disorienting visuals, and unsettling imagery, suggesting a suspenseful and psychological horror experience. A review mentions the rooms feeling like they're breathing adding to the horror. # Visual style The ad's visual style combines a found-footage aesthetic with a polished, cinematic feel, creating a hybrid that enhances the unsettling atmosphere. The editing rhythm includes quick cuts to build tension, interspersed with static shots to emphasize the surreal environment. The production quality is high, with clear visuals and professional lighting, but it retains an element of raw, unfiltered horror, amplifying the intended tone of claustrophobia and dread. There is no music for most of the trailer, adding to the suspenseful tone. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 A framed outline is shown on a yellow wall. - 00:01–00:02 00:01–00:02 A woman in a floral blouse asks, "What did you find?" - 00:02–00:09 00:02–00:09 The man responds that he is trying to figure it out what he found, as the woman goes to inspect the outlined door. - 00:11–00:15 00:11–00:15 A quote appears, stating, "Horror stripped to its essentials." The woman looks scared. - 00:15–00:18 00:15–00:18 A man says, "Keep up. It only gets better." - 00:18–00:20 00:18–00:20 The A24 title card appears. - 00:20–00:24 00:20–00:24 A few other scenes appear showing more people, with one man saying "You can borrow it again." - 00:25–00:31 00:25–00:31 A man is upset and says "You still haven't told us what we're doing here, man.", as the camera shows some of the research that is being done. The man doing the research says, "Research." - 00:31–00:42 00:31–00:42 Review quotes appear with different scenes being shown. - 00:42–00:53 00:42–00:53 Scenes with the people scared are shown, and then a woman is heard saying "Clark, where are we?" - 00:57–01:00 00:57–01:00 The title card and date appear.