How Zapier Advertises on Meta

# Ad summary This ad showcases Zapier as a tool to optimize Meta ads. The ad emphasizes improvements to lead quality, conversions, and ROI by integrating Zapier with Meta. # Brand positioning Zapier is presented as an optimization tool that enhances the performance of Meta ads. The brand aims to occupy the space of improving the effectiveness and efficiency of ad campaigns on the Meta platform. The brand aligns with values of optimization, performance, and integration, suggesting a tech-forward and results-driven approach. Zapier is a brand that likely caters to data-driven marketers and businesses looking to maximize their advertising ROI. Zapier positions itself as a Meta Business Partner. # Product Zapier is presented as a tool designed to optimize Meta Ads. It is intended for advertisers and businesses that use Meta's advertising platform and want to improve their results. The ad explicitly mentions that Zapier leads to 'Better Lead Quality,' 'Better Conversions,' and 'Better ROI.' The key selling points revolve around improving the efficiency and effectiveness of Meta ad campaigns. The ad addresses the purchase barrier of potentially poor ad performance by promising better outcomes in terms of lead quality, conversions, and return on investment. It works as a performance enhancer to Meta Ads. # Visual style The ad has a clean and minimalist design. It features a simple layout with clear bullet points and text on a light purple background. The logos at the bottom are in a contrasting off-white strip, maintaining a professional and tech-forward aesthetic. # Hooks Headline: Better Lead Quality. # Funnel stage Middle of funnel (Consideration) # Pain points The pain point is the potential for poor lead quality, low conversion rates, and unsatisfactory ROI when running Meta ads. # Value propositions - Zapier can optimize your Meta Ads leading to better Lead Quality, better Conversions, and better ROI. # Benefits - Better Lead Quality - Better Conversions - Better ROI - Optimize your Meta Ads # Features - Better Lead Quality - Better Conversions - Better ROI # Call to action None used. # Social proof - The Meta Business Partners logo implies that Zapier is a trusted and recognized tool within the Meta advertising ecosystem. # Point of view - Brand: The brand is communicating the list of benefits. # Storyline - The ad opens by listing three key benefits for Meta Ads: Better Lead Quality, Better Conversions, and Better ROI. This is included to immediately capture attention by highlighting potential improvements in ad performance from the brand's point of view. - The ad transitions to the claim that it can 'Optimize your Meta Ads with Zapier.' This is included to show the solution from the brand's point of view. - The ad ends with the brand's logo alongside the Meta Business Partners logo. This is included to show credibility from an external source.

# Ad summary This image ad promotes a downloadable guide on AI tactics for revenue generation. The ad features a dark purple background with white and orange text, creating a clean and modern design. It includes a call-to-action button to download the guide and prominently features the brand's logo. # Brand positioning Zapier is presented as a forward-thinking, tech-savvy brand that empowers users to optimize their business processes through automation and AI. The brand aims to occupy a space in the consumer's mind as a go-to resource for innovative strategies and efficient solutions. This brand focuses on functional benefits, offering practical guidance and tools to improve revenue and streamline workflows. By offering resources such as a guide on AI tactics, Zapier positions itself as a leader in the automation space, helping users stay ahead in an increasingly competitive landscape. # Product The ad promotes a downloadable guide focused on providing AI tactics for smarter revenue generation. This guide is for individuals or businesses looking to enhance their revenue strategies by leveraging artificial intelligence. The guide promises practical tactics that can be implemented to achieve smarter revenue outcomes. The ad addresses the potential barrier of uncertainty or lack of knowledge in applying AI to revenue processes by offering a comprehensive guide. The use of '7 leader-backed' tactics also implies that the information is vetted and reliable, increasing the perceived value and trustworthiness of the guide. # Visual style The ad has a clean, modern visual style with a strong emphasis on typography and color contrast. The use of a dark purple background with bright orange and white text creates a bold and eye-catching design. The layout is simple and well-organized, making it easy to scan and understand the message. The overall production quality appears highly polished, suggesting a professional and trustworthy brand. The design is minimalist, foregoing any unnecessary visual elements to focus on the key message. # Hooks Headline: AI tactics for smarter revenue # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies a pain point of not knowing how to effectively apply AI to improve revenue generation, signaling a frustration with outdated or ineffective revenue strategies. This is conveyed through the promise of 'AI tactics for smarter revenue,' suggesting that the audience is currently facing challenges in optimizing their revenue processes. # Value propositions - 7 leader-backed AI tactics for smarter revenue # Benefits - smarter revenue # Features - AI tactics # Call to action Download the guide # Social proof - 7 LEADER-BACKED # Point of view - Brand: Throughout the image, the perspective is that of the brand, Zapier, aiming to promote its downloadable guide and highlight the value of AI tactics for revenue generation. # Storyline - The ad starts by highlighting that the guide includes '7 leader-backed' tactics, immediately establishing credibility and suggesting that the content is valuable and vetted. This is from the brand's perspective, aiming to capture the viewer's attention by emphasizing the expertise behind the guide. - The ad emphasizes the core offering: 'AI tactics for smarter revenue.' This reinforces the benefit of downloading the guide, promising actionable strategies to improve revenue outcomes. This is from the brand's perspective, showcasing its value proposition and the specific area where users can expect improvement. - The ad concludes with a call to action to 'Download the guide,' prompting the viewer to take immediate action and access the promised AI tactics. This is from the brand's perspective, directing the user to engage with their content and ultimately benefit from their expertise.

# Ad summary This Zapier ad demonstrates how to use version rollback, error notifications, and advanced settings. # Brand positioning Zapier is presented as a business solution that helps automate workflows and prevent critical issues before they negatively impact a company. The ad positions Zapier as a crucial tool for ensuring business processes run smoothly and efficiently. Zapier aims to occupy the space of reliability and control in the consumer's mind. The brand aligns with the values of efficiency and problem-solving. The ad emphasizes functional benefits such as fixing workflows quickly and customizing error notifications. # Product The featured product is Zapier, an automation tool that allows users to fix workflows quickly and customize error notifications. The ad highlights the version rollback feature, which allows users to recover and build off old versions of their Zaps. It also demonstrates how to customize error notifications per Zap and how advanced settings allow users to decide how certain Zaps handle errors. The ad emphasizes the importance of preventing critical issues before they snowball, positioning Zapier as a tool that can make or break a business. The product is for anyone using automation software to help maintain a business. # Visual style The ad has a polished and minimalist aesthetic, with clean graphics and a consistent color palette. The editing style features static shots with smooth transitions. The production quality is high-end, lending a professional and trustworthy tone to the ad. The pacing is moderate, with the focus on clear visual demonstrations and voiceover explanations. # Hooks Spoken: 00:00–00:04 Mistakes happen. So version rollback lets you recover and build off of old versions of your Zap, so you can fix workflows quickly. Text overlay: 00:00–00:04 My Zap / 00:00–00:04 Edit Zap / 00:00–00:04 Versions / 00:00–00:04 1. Set status / 00:00–00:04 2. Notify team / 00:00–00:04 3. New Event / 00:00–00:04 Version 2 / 00:00–00:04 by Logan R. 1d ago / 00:00–00:04 Version 1 / 00:00–00:04 by Clarke B. 2w ago Visual: 00:00–00:04 A white UI element titled "My Zap" with a list of steps in the workflow is shown next to a 3D purple cube. The cube has a design of UI elements. The background is mint green. A mouse cursor clicks the ellipsis next to Version 1 on the right side of the UI element, and a dropdown appears with the options "Rename version" and "Edit from this version". The camera is static. # Funnel stage Middle of funnel (Consideration) # Pain points Certain processes stop working, which can make or break your business. # Value propositions - Version rollback: Recover and build off of old versions of your Zap - Customize error notifications: Solve critical issues before they snowball - Advanced settings: Decide how you want certain Zaps to handle errors # Benefits - Fix workflows quickly - Solve critical issues before they snowball - Decide how you want certain Zaps to handle errors # Features - Version rollback - Customize error notifications - Advanced settings # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The entire ad is told from the official voice of the brand, presenting features and benefits in a clear, informative manner. # Storyline - 00:00–00:04 00:00–00:04 The ad opens by introducing the version rollback feature, explaining that it allows users to recover and build off old versions of their Zaps, so they can fix workflows quickly. This is conveyed from the brand's perspective through clear explanations and visual demonstrations of the feature. - 00:06–00:10 00:06–00:10 The ad continues by explaining that certain processes can make or break your business, so it's important that you are notified if there is an error. This is conveyed from the brand's perspective. - 00:10–00:16 00:10–00:16 The ad continues, emphasizing how Zapier lets you customize error notifications so you can solve critical issues before they snowball. This is conveyed from the brand's perspective. - 00:17–00:22 00:17–00:22 The ad concludes by explaining how advanced settings let you decide how you want certain Zaps to handle errors. This is conveyed from the brand's perspective.

# Ad summary This ad demonstrates how Zapier can automate tasks, in this case turning browsers into buyers through email marketing automation. The ad visualizes the automation flow with icons representing the trigger (a purchase) and the action (sending an email). # Brand positioning Zapier is presented as a solution for automating workflows and connecting different apps to streamline business processes. The brand is positioned as a tool that simplifies complex tasks, allowing users to focus on higher-level strategic activities. The tone is functional, emphasizing efficiency and automation to take your marketing to the next level. # Product Zapier is presented as an automation tool that connects various apps and services. In this instance, Zapier automates the process of transferring leads to email lists following a purchase. The ad highlights that with Zapier, email marketing efforts can be taken "to the next level, automatically." The product eliminates the manual work of managing leads and initiating email campaigns, leading to faster communication with customers. # Visual style The ad has a clean, minimalist design with a light color palette, primarily peach and white. The workflow diagram is simple and easy to follow, using rounded shapes and icons to represent different steps in the automation process. The fonts are clean and legible. The overall style is modern and professional, conveying a sense of efficiency and ease of use. # Hooks Headline: Turn browsers into buyers. # Funnel stage Middle of funnel (Consideration) # Pain points The primary pain point is the manual work involved in managing leads and initiating email campaigns. The ad addresses the frustration of not being able to convert website browsers into paying customers, and the time-consuming task of manually adding new customers to an email list. # Value propositions - Automatically take your marketing to the next level by automating the process of transferring leads to email lists after a purchase. # Benefits - Faster communication - Take your marketing to the next level # Features - Automation of lead transfer to email lists - Integration with other apps # Call to action Start automating # Social proof - 85 new customers # Point of view - Brand: The brand is presenting the value of its automation tool. # Storyline - The ad starts by addressing a common problem: turning browsers into buyers. The brand is speaking to the viewer, immediately framing the need that the viewer has in converting website visitors into paying customers. - The ad then visually shows how Zapier transfers leads to email lists when a purchase is made. The brand is demonstrating the product workflow with graphics showcasing how Zapier connects the two apps. This shows the benefit of the product in automating this process. - The ad then shows that after a purchase, the customer is sent an email. The brand continues to show the workflow with graphics, implying this step is automated as well. - The ad ends with the concept of faster communication as the final result. The brand highlights the output of the automated task.

# Ad summary This ad for Zapier uses a simple image with text to promote smooth processes for all. # Brand positioning Zapier is presented as a solution for creating smooth processes. The brand's logo is prominently displayed at the top left, reinforcing brand recognition. The overall tone is simple and straightforward, suggesting that Zapier is an accessible and easy-to-use tool for anyone looking to streamline their workflows. # Product The ad promotes Zapier as a tool to create smooth processes. It does not explicitly detail the product's features or how it works, but the messaging implies that Zapier helps users automate and simplify their workflows. The ad targets a broad audience by stating that it is "for all," suggesting that Zapier is a versatile solution applicable to various industries and use cases. The ad focuses on the benefit of smooth processes, positioning Zapier as a solution to workflow inefficiencies. # Visual style The ad has a clean and minimalist visual style. The color palette is muted, with a light beige background and dark brown text. The blurred image of the plant and desk adds a touch of warmth and personality. The overall effect is modern and professional. # Hooks Headline: Say hello to smooth processes for all. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the target audience is experiencing difficulties with inefficient or complicated processes. The phrase "Say hello to smooth processes for all" suggests that the current processes are not smooth and need improvement. # Value propositions - None used # Benefits - smooth processes # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, with the Zapier logo and messaging focused on promoting the brand's value proposition. # Storyline - The ad opens with the Zapier logo, immediately establishing the brand. This is from the brand's perspective, aiming to create instant recognition and association. - The ad then presents the message "Say hello to smooth processes for all." This is from the brand's perspective, introducing the core value proposition of Zapier as a solution for streamlining workflows. - The ad concludes with a visual of a plant and a computer screen, suggesting a modern and efficient work environment. This is from the brand's perspective, reinforcing the idea that Zapier can help users achieve a more organized and productive workspace.

# Ad summary This image ad for Zapier uses a minimalist design to convey a message of streamlined processes. The ad features the Zapier logo, a simple statement about smooth processes, and a small, aesthetically pleasing vignette with a plant and other decorative items. # Brand positioning Zapier is presented as a solution for creating smooth and efficient processes. The brand aims to occupy the space of simplifying workflows and increasing productivity. The brand aligns with values of efficiency, simplicity, and automation, and it promotes a tech-forward lifestyle. The brand positioning is functional, focusing on performance and simplicity. # Product Zapier is not a physical product but a service that automates workflows by connecting different apps and services. The ad does not explicitly state who the product is for, but the message of "smooth processes for all" implies it is for anyone looking to streamline their work. The ad focuses on the benefit of creating smooth processes, suggesting that Zapier helps eliminate friction and complexity in workflows. There are no specific features, ingredients, or design details mentioned, as the ad is more about the overall value proposition. # Visual style The ad has a minimalist visual aesthetic with a focus on clean lines and simple design. The production quality appears highly polished, with a studio-shot feel. The visual motifs include a clean layout, modern typography, and a subtle color palette. The image treatment involves bright, even lighting and background removal to emphasize the key elements. The typography is large and bold, enhancing scannability. The style contrasts with platform-native content, offering a high-design look that aims to capture attention in the feed. # Hooks Headline: Say hello to smooth processes for all. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that the pain point is the lack of smooth processes, suggesting that current workflows are cumbersome or inefficient. The phrase "Say hello to smooth processes for all" directly addresses this frustration by offering a solution. # Value propositions - Smooth processes for all # Benefits - smooth processes for all # Features - None used # Call to action None used. # Social proof - None used. # Point of view - Brand: The Zapier logo and the message "Say hello to smooth processes for all" are presented from the brand's perspective, communicating its identity and core value proposition. - External source: The vignette with the plant and decorative items provides an external, aspirational view of a productive workspace. # Storyline - The ad starts with the Zapier logo, immediately establishing the brand identity. This is from the brand's perspective, aiming to create instant recognition and association with automation solutions. - The central message, "Say hello to smooth processes for all," is presented from the brand's perspective, promising a key benefit of using Zapier. This is intended to capture the viewer's attention and introduce the core value proposition. - A small vignette with a plant and decorative items is shown, creating a visual context that suggests a modern, organized workspace. This is from an external perspective, aiming to create an aspirational image of a productive environment facilitated by Zapier.

# Ad summary This ad uses a humorous visual metaphor to convey the idea that Zapier's AI orchestration can handle the 'heavy lifting' of automation, making it easy for users to automate tasks. # Brand positioning Zapier is presented as a solution that simplifies automation through AI orchestration. The brand aims to occupy the space of making complex tasks easy and manageable, positioning itself as a tool that empowers users to automate tasks effortlessly. The brand aligns with values of efficiency and ease of use, pushing against the norm of complex automation processes. The brand positioning is functional, focusing on simplicity and performance. # Product Zapier's AI orchestration is presented as a tool that automates tasks, making it easier for users to manage their workflows. The product is for anyone looking to simplify and automate their processes. The ad highlights the product's ability to handle the 'heavy lifting,' implying that it can take on complex tasks and make them manageable. The USP is the AI orchestration feature, which simplifies automation. The ad addresses the purchase barrier of complex automation processes by presenting Zapier as an easy-to-use solution. # Visual style The ad has a clean and humorous visual style. The production quality is high, with a studio-shot image. The visual motif is the exaggerated arm muscles, creating a humorous metaphor. The image treatment includes background removal and color grading. The typography is large and bold. The style is disruptive, using humor to grab attention in the feed. # Hooks Headline: Let AI do the heavy lifting # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that automation can be a difficult and strenuous task, requiring 'heavy lifting.' # Value propositions - Let AI do the heavy lifting: Implies that the product simplifies complex tasks and makes them manageable. # Benefits - Automate like a champ # Features - AI orchestration # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption and sub-headline are from the brand's perspective, highlighting the product's capabilities and benefits. - External source: The visual of the man with large arm muscles is from an external perspective, illustrating the product's capabilities in a humorous way. # Storyline - The ad opens with the message that Zapier's AI can do the 'heavy lifting,' conveying the intention that the product simplifies complex tasks. The brand is telling this part of the story, highlighting the product's capabilities and benefits. - The ad continues by stating that users can 'automate like a champ' with AI orchestration, reinforcing the message that the product makes automation easy and effective. The brand is telling this part of the story, emphasizing the product's ability to empower users to automate tasks effortlessly. - The ad features a man with exaggeratedly large arm muscles, creating a humorous visual metaphor for the 'heavy lifting' that Zapier's AI can handle. The audience is experiencing this from an external perspective, as the visual serves to illustrate the product's capabilities in a memorable way.

# Ad summary This ad promotes Zapier as a tool to automate RevOps with AI orchestration. It features a woman in a business suit smiling while talking on a retro telephone. # Brand positioning Zapier is presented as a modern solution for business automation, specifically targeting RevOps (Revenue Operations). The brand aims to occupy the space of intelligent automation, offering AI-driven orchestration to streamline workflows. The brand aligns with values of efficiency, innovation, and smart technology use. It pushes against the norm of manual, time-consuming processes by offering a simplified, automated alternative. The brand positioning is functional, focusing on performance and simplicity, while also conveying a sense of empowerment through optimized workflows. # Product Zapier is presented as an AI-powered automation tool designed to streamline RevOps processes. It works by orchestrating various business operations through AI, automating tasks and workflows. The product is for businesses looking to automate and optimize their revenue operations. The ad highlights the USP of automating smarter with AI orchestration. The ad does not explicitly show a use occasion or moment of use, but implies it is for general business operations. The ad addresses the purchase barrier of complex, manual processes by offering a simplified, automated solution. # Visual style The ad has a polished, studio-shot production quality. The visual motif is a clean, modern layout with a focus on the person in the image. The image treatment includes color grading to create a warm, inviting tone. The typography is large and bold, making it easy to read. The style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Put RevOps tools in their place # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of disorganized and inefficient revenue operations, suggesting that businesses struggle to effectively manage their RevOps tools. # Value propositions - Put RevOps tools in their place by using AI orchestration to automate smarter. # Benefits - Automate smarter # Features - AI orchestration # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption, "Put RevOps tools in their place Automate smarter with AI orchestration" is the brand communicating the product's value proposition. - Customer: The image of the woman smiling while on the phone shows the customer's perspective of the product's ease of use and positive impact. # Storyline - The ad opens with the message "Put RevOps tools in their place," which is intended to convey the idea of organizing and optimizing revenue operations. This message is delivered from the brand's perspective, setting the stage for how Zapier can help businesses streamline their processes. - The ad continues with "Automate smarter with AI orchestration," which is intended to highlight the product's key benefit and unique selling proposition. This message is delivered from the brand's perspective, emphasizing the intelligent automation capabilities of Zapier. - The ad features a woman in a business suit smiling while talking on a retro telephone, which is intended to create a visual association between the product and a positive, efficient business outcome. This is shown from the perspective of a potential customer, visualizing the ease and satisfaction of using Zapier.

# Ad summary This ad promotes Zapier, a tool that connects different apps to automate workflows. The ad features a woman in a business suit who explains how she uses Zapier to connect RevOps to Access Lead Insights with AI. The ad highlights the benefits of using Zapier to streamline business processes. # Brand positioning Zapier is presented as a tool that helps businesses automate their workflows by connecting different apps. The brand is positioned as a solution for streamlining business processes and improving efficiency. The ad promotes a functional brand positioning, emphasizing simplicity and performance. # Product Zapier is a tool that connects different apps to automate workflows. It is designed for businesses looking to streamline their processes and improve efficiency. The ad highlights Zapier's ability to connect RevOps to Access Lead Insights with AI. The product is presented as a way to save time and improve productivity by automating tasks that would otherwise be done manually. # Visual style The ad has a polished commercial aesthetic with a clean and professional look. The editing style is simple with static shots and smooth transitions. The pacing is consistent throughout the ad. # Hooks Spoken: 00:01–00:05: So I'm gonna tell the CEO, you know how RevOps connected Zapier to access lead insights with AI. Text overlay: 00:00–00:05: zapier / 00:03–00:05: zapier.com Visual: 00:00–00:01: A woman opens a refrigerator in an office. The refrigerator is stocked with various food and drink items. / 00:01–00:05: A woman in a business suit sits at a desk, putting on her shoes. She is wearing a white collared shirt, a navy blazer, and a silver chain necklace. She looks up and addresses the camera. The Zapier logo is displayed in the lower center of the screen. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses may struggle with inefficient workflows and difficulty accessing lead insights. # Value propositions - Connect RevOps to Access Lead Insights with AI to streamline business processes and improve efficiency. # Benefits - Streamlines business processes - Improves efficiency - Automates workflows # Features - Connects RevOps to Access Lead Insights with AI # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing the product's capabilities and benefits. # Storyline - 00:00–00:01 The ad begins with a shot of a woman opening a refrigerator in an office setting. - 00:01–00:05 00:01–00:05: The scene cuts to a woman in a business suit sitting at a desk, putting on her shoes. She looks up and addresses the camera, stating, "So I'm gonna tell the CEO, you know how RevOps connected Zapier to access lead insights with AI."

# Ad summary This ad for Zapier features a man in a wig and a suit who is talking about how Zapier's AI can help marketing streamline reporting and make campaigns silky smooth. The ad cuts to a man eating cake in a kitchen. # Brand positioning Zapier is presented as a tool that helps businesses streamline their operations through AI orchestration. The brand aims to occupy the space of an innovative and efficient solution for marketing and organizational challenges. It promotes values of productivity and seamless integration, pushing against the norms of manual and disjointed workflows. The brand positioning is functional, emphasizing performance and simplicity in automating tasks across the entire organization. # Product Zapier is presented as an AI-driven platform designed to streamline marketing and organizational processes. It works by orchestrating AI across the entire organization, helping to streamline reporting and make campaigns silky smooth. The product is for businesses looking to improve their efficiency and productivity. The ad highlights the USP of AI-driven automation that enhances ad performance by 30%. It addresses the purchase barrier of complex and disjointed workflows by offering a seamless integration solution. The ad tells the viewer that Zapier is worth trying because it simplifies and enhances marketing and organizational tasks through AI. # Visual style The ad has a hybrid aesthetic, blending polished commercial elements with a UGC feel. The editing style includes quick cuts and static shots. The production quality is a mix of professional and casual, supporting the intended tone of accessibility and expertise. The pacing is moderate, with cuts timed to voiceover lines. # Hooks Spoken: 00:00–00:01 [Casual] So I tell the CEO, Text overlay: 00:00–00:01 _zapier Visual: 00:00–00:01 A man with a shaved head is shown reaching into a refrigerator to grab a slice of cake. The refrigerator is full of food and drinks. The setting is a break room. The man is wearing a gray shirt. The camera is positioned inside the refrigerator, looking out at the man. The lighting is bright. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of complex and disjointed workflows in marketing and organizational processes. # Value propositions - AI-driven automation for streamlined marketing and organizational processes - Enhanced ad performance by 30% # Benefits - Improved marketing efficiency - Enhanced organizational productivity - Seamless integration of AI # Features - AI-driven platform - Streamlines reporting - Makes campaigns silky smooth - Orchestrates AI across the whole org # Call to action None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing the benefits of using Zapier's AI for marketing and organizational efficiency. # Storyline - 00:00–00:01 00:00–00:01 A man is shown reaching into a refrigerator to grab a slice of cake. - 00:01–00:08 00:01–00:08 A man with long hair is shown talking about Zapier's AI and how it can help marketing streamline reporting and make campaigns silky smooth. The message is to highlight the benefits of using Zapier's AI for marketing. The perspective is from a man who is enthusiastic about the product. The tone is energetic and persuasive. - 00:08–00:12 00:08–00:12 An older man in a suit is shown talking about Zapier orchestrating AI across the whole organization. The message is to emphasize the broad applicability of Zapier's AI. The perspective is from a professional who is confident in the product. The tone is authoritative and reassuring. - 00:12–00:14 00:12–00:14 A man is shown eating cake in a kitchen. The message is to show a man enjoying cake. The perspective is from an observer. The tone is casual.

# Ad summary This ad features a man with long hair telling his CEO about how Zapier's AI helped marketing streamline reporting and improve ad performance by 30%. # Brand positioning Zapier is presented as a tool that helps businesses streamline their marketing and improve ad performance using AI. The brand aims to occupy the space of a functional solution that enhances efficiency and effectiveness in marketing operations. The brand aligns with a modern, tech-forward approach, promoting the value of AI in optimizing business processes. Zapier pushes against the norm of manual marketing efforts, offering an automated solution. The brand positioning is functional, focusing on performance and simplicity. # Product Zapier is presented as a tool that uses AI to help marketing teams streamline reporting and improve ad performance. The product is for marketing professionals looking to enhance their campaign efficiency and effectiveness. Zapier's AI helps in streamlining reporting and making campaigns silky smooth, improving ad performance by 30%. It orchestrates AI across the entire organization, suggesting a comprehensive solution for marketing automation. The ad addresses the pain point of inefficient marketing processes and offers Zapier as a solution to make campaigns more effective and streamlined. # Visual style The ad has a hybrid aesthetic, blending a polished commercial feel with UGC elements. The editing style includes quick cuts and static shots. The production quality is a mix of professional and casual, supporting the intended tone of a relatable success story. The pacing is consistent, with cuts timed to voiceover lines. # Hooks Spoken: 00:01–00:07 So I tell the CEO, you know how marketing connected Zapier to boost campaigns with AI? Text overlay: _zapier Visual: 00:00–00:02 A man with a shaved head, wearing a gray sweater and jeans, opens a stainless steel refrigerator in a kitchen. The kitchen has light brown cabinets and gray walls. He takes out a slice of cake. / 00:02–00:07 A man with long brown hair, wearing a green sweater, sits in an office setting. He is talking to someone off-screen. The background includes a clock and a painting. # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is inefficient marketing processes. This is signaled by the need to "streamline reporting" and "make campaigns silky smooth." # Value propositions - Zapier's AI helps marketing streamline reporting and make campaigns silky smooth. - Zapier improves ad performance by 30%. # Benefits - Boost campaigns with AI - Make campaigns silky smooth - Improve ad performance by 30% # Features - AI-powered marketing automation - Streamlined reporting - Improved ad performance # Call to action None used. # Social proof - "You know how marketing connected Zapier to boost campaigns with AI?" – Male 2 (Employee) # Point of view - Customer 80% – The majority of the video is told from the perspective of a customer sharing their experience with Zapier. - Brand 20% – The brand's voice is present through the CEO's reactions and the overall message about Zapier's capabilities. # Storyline - 00:00–00:02 00:00–00:02 A man opens a refrigerator and takes out a slice of cake. - 00:02–00:07 00:02–00:07 The man, now with long hair, tells the CEO how marketing connected Zapier to boost campaigns with AI. This is from the perspective of an employee sharing a success story, conveyed through casual tone and direct address. - 00:08–00:09 00:08–00:09 The CEO responds with "Yeah." This is from the CEO's perspective, showing agreement and interest, conveyed through a formal tone and setting. - 00:10–00:16 00:10–00:16 The man explains that Zapier's AI helped marketing streamline reporting and make campaigns silky smooth. This is from the employee's perspective, highlighting the benefits of Zapier, conveyed through enthusiastic tone and visual aids. - 00:17–00:21 00:17–00:21 The CEO encourages him to continue, and the man adds that it improved ad performance by 30%. This is from the employee's perspective, emphasizing the quantifiable results of using Zapier, conveyed through confident tone and visual data. - 00:22–00:26 00:22–00:26 The CEO imagines Zapier orchestrating AI across the whole organization. This is from the CEO's perspective, envisioning the broader impact of Zapier, conveyed through a thoughtful tone and supportive gesture. - 00:27–00:29 00:27–00:29 The man is back in the kitchen eating cake. This is from the employee's perspective, ending on a lighthearted note, conveyed through a casual setting and expression.

# Ad summary This ad uses the visual metaphor of weightlifting to suggest that Zapier can help users achieve big sales gains through AI-powered automation. # Brand positioning Zapier is presented as a tool that empowers users to automate their workflows, specifically focusing on sales processes. The brand positions itself as a solution for achieving significant sales improvements through the use of AI orchestration. The ad aligns with a functional brand positioning, emphasizing performance and efficiency. By using the visual metaphor of weightlifting, Zapier implies that achieving sales goals requires effort and strength, but with their automation tools, users can handle even the heaviest "weights" with ease. # Product Zapier is an AI orchestration platform designed to automate sales workflows. It helps users achieve "big sales gains" by automating tasks and processes. The ad targets sales professionals and businesses looking to improve their sales performance through automation. The key selling point is the ability to automate like a champ with AI orchestration, suggesting that Zapier's AI-powered tools can help users become more efficient and successful in their sales efforts. The ad addresses the pain point of manual, time-consuming sales tasks by offering a solution that automates these processes, freeing up time and resources for other activities. # Visual style The ad has a clean and modern visual style with a solid color background and a focus on the product and the person using it. The production quality appears to be high, with professional lighting and composition. The visual motif is the use of a weightlifting metaphor to represent sales gains. The image treatment includes background removal and color grading to create a cohesive and visually appealing image. The typography is large and bold, making it easy to read and scannable in a social media feed. The overall style is designed to be eye-catching and informative, conveying the brand's message in a clear and concise manner. # Hooks Headline: Make big sales gains # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that achieving significant sales gains can be difficult and require a lot of effort, similar to lifting heavy weights. The visual of the man holding weights suggests that sales professionals may be struggling with the "weight" of their sales goals. # Value propositions - Achieve significant sales improvements through AI-powered automation. # Benefits - Make big sales gains - Automate like a champ # Features - AI orchestration # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the product's features and benefits while using visual metaphors to convey its value proposition. # Storyline - The ad opens with the message "Make big sales gains," immediately conveying the intention to highlight the potential benefits of using Zapier for sales improvement. This message is delivered from the brand's perspective, aiming to capture the viewer's attention and set the stage for the product's value proposition. - The ad continues with the line "Automate like a champ with AI orchestration," which is intended to explain how Zapier helps users achieve those sales gains. This part of the story is also told from the brand's perspective, elaborating on the product's features and capabilities. - The visual of a man holding weights is included to create a visual metaphor for the effort required to achieve sales gains. This is from the brand's perspective, using a visual analogy to make the concept more relatable and memorable.

# Ad summary This image ad for Zapier features a woman in a business suit sitting in a chair and holding a telephone receiver. The ad promotes Zapier's AI orchestration capabilities to automate tasks and improve sales pipeline management. # Brand positioning Zapier is presented as a modern solution for business automation, particularly for sales pipeline management. The brand aims to occupy the space of intelligent automation, offering AI-driven tools to streamline workflows and improve efficiency. The brand aligns with values of smart, modern business practices, and positions itself against manual, outdated processes. The brand positioning is functional, emphasizing performance and simplicity through automation. # Product Zapier is an AI orchestration platform designed to automate tasks and streamline sales pipeline management. It is for businesses and professionals looking to improve efficiency and automate workflows. The ad highlights the ability to "automate smarter with AI orchestration," suggesting a unique selling point of intelligent automation. The product addresses the pain point of manual, time-consuming tasks in sales and business operations. The ad conveys that Zapier is worth trying or buying because it offers a smarter, AI-driven approach to automation, helping users take control of their sales pipeline. # Visual style The ad has a clean and professional visual aesthetic. The production quality appears to be studio-shot with good lighting and a neutral color palette. The image treatment includes background removal and color grading to create a cohesive look. The typography is large and bold, making it easy to read. The visual style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: Show the sales pipeline who's boss # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of feeling overwhelmed or controlled by the sales pipeline, suggesting a lack of control and efficiency in managing sales processes. The headline "Show the sales pipeline who's boss" signals this frustration. # Value propositions - Automate smarter with AI orchestration # Benefits - Automate smarter # Features - AI orchestration # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the message of empowerment and control through automation, highlighting the product's key features and benefits. # Storyline - The ad starts with the headline "Show the sales pipeline who's boss," which is intended to convey a message of empowerment and control over sales processes. The brand is telling the audience that with Zapier, they can take charge and dominate their sales pipeline. - The ad continues with the line "Automate smarter with AI orchestration," which is intended to highlight the product's key feature and unique selling point. The brand is telling the audience that Zapier's AI capabilities make automation more intelligent and effective. - The ad features a woman in a business suit sitting confidently in a chair and holding a telephone receiver, which is intended to visually represent the idea of being in control and managing business operations effectively. The audience is experiencing this from the perspective of a successful professional who is empowered by Zapier's automation capabilities.

# Ad summary This ad demonstrates how Zapier can be used to connect marketing campaigns with AI. # Brand positioning Zapier is presented as a tool that helps marketing teams boost their campaigns with AI. The brand aims to occupy the space of a marketing automation solution that simplifies complex processes. The tone is modern and tech-forward, aligning with a lifestyle of efficiency and innovation. Zapier pushes against the norm of manual marketing tasks by offering an automated solution. The brand positioning is functional, focusing on performance and simplicity. # Product Zapier is a marketing automation tool that connects marketing campaigns with AI. It is designed for marketing teams looking to boost their campaign performance. The ad highlights Zapier's ability to integrate with AI to streamline marketing processes. The product is presented as a solution to simplify and automate marketing tasks, making it easier for teams to achieve their goals. The ad addresses the purchase barrier of complex marketing processes by offering a simple, automated solution. # Visual style The ad has a UGC feel with natural lighting and a slightly shaky camera. The editing is simple with static shots and smooth transitions. The production quality is a hybrid of UGC and polished commercial, supporting a casual yet professional tone. The pacing is consistent. # Hooks Spoken: 00:00–00:05: Do you know how marketing connected Zapier to boost campaigns with AI? Text overlay: 00:00–00:05: _zapier / 00:03–00:05: zapier.com Visual: 00:00–00:02: A person with long brown hair, wearing a green sweater, looks directly at the camera and speaks. The background is a blurred room with light walls and a picture frame. The camera is handheld and slightly shaky. The lighting is soft and natural. The Zapier logo appears in the upper left corner. / 00:02–00:05: The same person is now seated. A man in a dark suit, white shirt, and patterned tie stands behind them, holding a tablet. The background remains the same. The Zapier logo is visible in the upper left corner, with the website address below it. # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that marketing campaigns can be difficult to manage and optimize without the right tools. # Value propositions - Marketing connected Zapier to boost campaigns with AI # Benefits - Boost campaigns with AI # Features - Connect marketing campaigns with AI # Call to action None used. # Social proof - None used. # Point of view - Brand 100% – The ad is told from the brand's perspective, showcasing the product's capabilities and benefits. # Storyline - 00:00–00:02 A person with long hair is shown speaking directly to the camera. - 00:02–00:05 A man in a suit appears, standing behind the first person.

# Ad summary This ad promotes Zapier's AI-powered automation tools. It features a woman in a business suit who is speaking to the CEO about how Zapier's AI helped RevOps turn email contacts into enriched leads. The CEO is impressed and asks how Zapier orchestrated AI across the whole organization. The woman then reveals that she took his lunch. # Brand positioning Zapier is presented as a cutting-edge technology company that helps businesses automate their workflows using AI. The brand is positioned as a solution for improving efficiency and driving revenue growth. The ad uses humor to make the brand more relatable and approachable, while also highlighting the power of its AI tools. Zapier aims to occupy the space of being an innovative and indispensable tool for modern businesses, aligning with values of efficiency, productivity, and technological advancement. The brand pushes against the norm of complex and cumbersome automation solutions by offering a user-friendly and accessible platform. # Product Zapier is an AI-powered automation platform that helps businesses streamline their workflows and improve efficiency. The ad highlights Zapier's ability to turn email contacts into enriched leads, leading to faster deal closures. The product is for businesses looking to automate tasks, improve productivity, and drive revenue growth. Zapier's AI orchestrates automation across the entire organization, making it a comprehensive solution for businesses of all sizes. The ad emphasizes the value of Zapier in helping businesses achieve their goals faster and more efficiently. # Visual style The ad has a polished and professional aesthetic, with bright lighting and clean visuals. The editing style is quick cuts, with smooth transitions between shots. The production quality is high, giving the ad a commercial feel. The pacing is consistent, with a moderate number of cuts per minute. The audio-visual sync is well-coordinated, with cuts timed to music beats and voiceover lines. # Hooks Spoken: 00:00–00:02 Female 1: So I tell the CEO, if Zapier's AI helped RevOps turn email contacts into enriched leads, Text overlay: 00:01–00:06 New Lead (Notification) / 00:01–00:06 Henry Bell / 00:01–00:06 CEO, Zap Industries / 00:01–00:06 [email protected] / 00:02–00:03 Write Emails With AI Visual: 00:00–00:01 A woman's hand places a brown paper bag into a refrigerator. The refrigerator is stocked with various food items and drinks. The setting is a break room. The lighting is bright and even. The camera is positioned inside the refrigerator, looking out. The shot is stable and stationary. / 00:01–00:02 A woman in a business suit is speaking to the CEO. The setting is an office. The lighting is bright and professional. The camera is focused on the woman's face. The shot is stable and stationary. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses struggle with inefficient workflows and difficulty turning email contacts into valuable leads. The woman states, "So I tell the CEO, if Zapier's AI helped RevOps turn email contacts into enriched leads..." This suggests that without Zapier, this process is challenging and time-consuming. # Value propositions - Zapier's AI helps RevOps turn email contacts into enriched leads, leading to faster deal closures. - Zapier orchestrates AI across the entire organization, making it a comprehensive solution for businesses of all sizes. # Benefits - Improves efficiency - Drives revenue growth - Closes deals 30% faster # Features - AI-powered automation - Turns email contacts into enriched leads - Orchestrates AI across the whole organization # Call to action None used. # Point of view - Customer 50% – The ad is told from the perspective of a woman who is presenting the benefits of Zapier to the CEO. - Brand 50% – The ad uses scripted lines and product claims to highlight the power of Zapier's AI tools. # Storyline - 00:00–00:02 00:00–00:02 A woman in a business suit is speaking to the CEO about how Zapier's AI helped RevOps turn email contacts into enriched leads. The message is that Zapier's AI can improve efficiency and drive revenue growth. The perspective is from the woman, who is presenting the benefits of Zapier to the CEO. The tone is enthusiastic and confident. This moment sets up the problem that Zapier solves. - 00:02–00:06 00:02–00:06 The woman continues to explain how Zapier's AI helped close deals 30% faster. The message is that Zapier can significantly improve business outcomes. The perspective is still from the woman, who is providing concrete results. The tone is persuasive and data-driven. This moment builds on the previous one by providing specific evidence of Zapier's effectiveness. - 00:06–00:12 00:06–00:12 The CEO is impressed and asks how Zapier orchestrated AI across the whole organization. The message is that Zapier is a comprehensive solution for businesses of all sizes. The perspective shifts to the CEO, who is now curious about the broader capabilities of Zapier. The tone is inquisitive and impressed. This moment introduces the idea that Zapier can be used across the entire organization. - 00:12–00:14 00:12–00:14 The woman reveals that she took his lunch. The message is a humorous twist that adds a touch of levity to the ad. The perspective shifts back to the woman, who is now revealing a personal detail. The tone is playful and unexpected. This moment provides a memorable and humorous conclusion to the ad.

# Ad summary This image ad for Zapier features a person with long hair and a white shirt leaning on their hand, with the headline "Get luscious, flowing campaign insights. Put AI orchestration to work." # Brand positioning Zapier is presented as a modern, AI-driven solution for campaign orchestration. The brand aims to occupy the space of innovative technology that simplifies complex processes, as suggested by the mention of AI. The brand aligns with values of efficiency and ease of use, pushing against the norm of complicated campaign management tools. The brand positioning is functional, focusing on performance and simplicity. # Product Zapier is an AI orchestration tool designed to provide campaign insights. The product is for individuals or businesses looking to streamline and optimize their campaign management processes. The ad highlights the product's ability to deliver "luscious, flowing campaign insights" through AI orchestration. The ad addresses the potential barrier of complex campaign management by offering a simplified, AI-driven solution. The ad aims to show the viewer that Zapier is worth trying or buying because it can provide valuable insights and simplify campaign orchestration. # Visual style The ad has a clean and modern visual aesthetic. The production quality appears to be studio-shot. The image treatment includes soft lighting and a neutral color palette. The typography is large and bold, making it easily scannable. The overall style is designed to be eye-catching and professional, while also maintaining a sense of approachability. # Hooks Headline: Get luscious, flowing campaign insights # Funnel stage Top of funnel (Awareness) # Pain points The ad implies that campaign insights can be difficult to obtain and manage, suggesting a need for a more streamlined and efficient solution. The phrase "Put AI orchestration to work" suggests that the current process is cumbersome and requires a more automated approach. # Value propositions - Get luscious, flowing campaign insights by putting AI orchestration to work. # Benefits - luscious, flowing campaign insights # Features - AI orchestration # Call to action None used. # Social proof - None used. # Point of view - Brand: The top caption, "Get luscious, flowing campaign insights. Put AI orchestration to work," is from the brand's perspective, highlighting the benefits and features of Zapier. - Customer: The image of the person with long hair and a white shirt leaning on their hand is from the customer's perspective, showing a relatable individual who can achieve the desired outcomes with Zapier. # Storyline - The ad starts with the message "Get luscious, flowing campaign insights," which is intended to grab the viewer's attention by promising valuable and easily accessible insights. This part of the story is told from the brand's perspective, highlighting the benefits of using Zapier for campaign management. - The ad continues with "Put AI orchestration to work," which is intended to explain how the product delivers the promised insights. This part of the story is also told from the brand's perspective, emphasizing the use of AI to simplify and automate campaign orchestration. - The ad features a person with long hair and a white shirt leaning on their hand, which is intended to create a visual representation of someone benefiting from the product. This part of the story is told from the customer's perspective, showing a relatable individual who can achieve the desired outcomes with Zapier.

# Ad summary This ad features a woman with blue hair and a leather jacket who explains how IT connected Zapier to clear the queue with AI. A man in a suit is shown looking concerned. # Brand positioning Zapier is presented as a tech company that helps businesses automate their workflows by connecting different apps and services. The brand is positioned as innovative and forward-thinking, using AI to solve common business problems. The ad uses a non-traditional spokesperson to appeal to a younger, more tech-savvy audience, suggesting that Zapier is not just for corporate environments but also for individuals with a unique style. # Product Zapier is a platform that connects different apps and services to automate workflows. In this ad, it is highlighted that Zapier has been connected to AI to clear the queue, implying that it helps businesses manage and resolve tasks more efficiently. The product is for anyone who wants to streamline their processes and save time by automating repetitive tasks. The ad addresses the pain point of long queues and inefficient workflows, suggesting that Zapier can help businesses stay on top of their tasks. # Visual style The ad has a hybrid style, blending a polished commercial look with a UGC feel due to the casual delivery of the spokesperson. The editing is simple with static shots and smooth transitions. The production quality is high, with clear lighting and sharp focus. The pacing is moderate, with cuts timed to the voiceover. # Hooks Spoken: 00:00–00:05: You know how IT connected Zapier to clear the queue with AI? Text overlay: 00:02–00:05: _zapier / 00:02–00:05: zapier.com Visual: 00:00–00:05: A woman with blue hair styled in space buns, wearing a black leather jacket and a spiked choker, sits at a table. She has multiple piercings and dark lipstick. She is gesturing with a blue pen in her hand. The background is blurred, suggesting an office or co-working space. The camera is stationary and at eye level. / 00:01–00:02: A man in a dark suit and glasses stands in a hallway with a concerned expression. He is holding a black folder. The background includes a window with frosted glass. The camera is stationary and at eye level. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that long queues and inefficient workflows are a common problem for businesses. # Value propositions - AI integration helps clear the queue - Automated workflows save time and resources # Benefits - Clears the queue - Automates workflows # Features - Connects apps and services - AI integration # Call to action None used. # Social proof - None used. # Point of view - Customer 100% – The entire ad is told from the perspective of a customer who is explaining the benefits of Zapier. # Storyline - 00:00–00:05 A woman with blue hair and a leather jacket is speaking directly to the camera. - 00:00–00:05 She explains how IT connected Zapier to clear the queue with AI, positioning Zapier as an innovative solution. - 00:00–00:05 The perspective is from the woman, who is presented as a user or advocate of Zapier. The tone is casual and enthusiastic. - 00:01–00:02 A man in a suit is shown looking concerned, possibly representing the problem Zapier is solving.

# Ad summary This ad features a woman in a business suit recounting a story about how Zapier's AI helped RevOps turn email contacts into enriched leads, leading to deals closing 30% faster. The ad uses humor and relatable scenarios to highlight the benefits of using Zapier for AI orchestration across an organization. # Brand positioning Zapier is presented as a tool that orchestrates AI across an entire organization, helping to turn email contacts into enriched leads and close deals faster. The brand is positioned as innovative and effective, providing solutions that lead to tangible business results. The tone is modern and tech-forward, aligning with a lifestyle of efficiency and productivity. Zapier pushes against the norm of manual data processing and disconnected systems, offering a streamlined, automated approach. The brand positioning is both functional (efficiency, automation) and emotional (empowerment, success). # Product Zapier is presented as a platform that uses AI to connect and automate various business processes, specifically focusing on turning email contacts into enriched leads. The product is for businesses looking to improve their efficiency and close deals faster. The ad highlights that Zapier's AI helps RevOps turn email contacts into enriched leads, leading to hyper-personalized follow-ups that help close deals 30% faster. The USP is the ability to orchestrate AI across the entire organization, streamlining processes and improving outcomes. The ad addresses the purchase barrier of manual data processing by showcasing how Zapier automates and enhances these processes. # Visual style The ad has a hybrid visual style, blending polished commercial shots with a UGC feel. The editing style includes quick cuts and static shots, creating a fast-paced rhythm. The production quality is high, with bright lighting and clear visuals. The pacing is consistent, with cuts timed to emphasize key points in the narrative. # Hooks Spoken: 00:01–00:02 And what happened? Text overlay: 00:00–00:02 _zapier Visual: 00:00–00:01 Inside a refrigerator, a brown paper bag hangs from a shelf. The background is blurred, showing various food items. The lighting is dim, and the camera is stationary. The Zapier logo is overlaid in the top left corner. / 00:01–00:02 A bald man in a gray sweater and jeans stands in a kitchen, holding a spoon and a small dish. He is looking off-camera and talking. The kitchen has light brown cabinets, a white table, and a gray backsplash. The camera is stationary, and the lighting is bright. The Zapier logo is overlaid in the top left corner. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies the pain point of manual data processing and disconnected systems, which can lead to inefficiencies and slower deal closures. "You know how RevOps connected Zapier to access lead insights with AI?" # Value propositions - Zapier's AI helps RevOps turn email contacts into enriched leads, leading to hyper-personalized follow-ups that help close deals 30% faster. - Zapier orchestrates AI across the entire organization, streamlining processes and improving outcomes. # Benefits - Turns email contacts into enriched leads - Closes deals 30% faster - Orchestrates AI across the entire organization # Features - AI-powered automation - Integration with RevOps - Lead enrichment - Hyper-personalized follow-ups # Call to action None used. # Social proof - "You know how RevOps connected Zapier to access lead insights with AI?" – Female 1 (Customer) - "Hyper-personalized follow-ups help them close 30% faster" – Female 1 (Customer) # Point of view - Customer 80% – The ad is primarily told from the perspective of a customer recounting a story about using Zapier. - Brand 20% – The brand's perspective is communicated through on-screen text and product claims. # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot inside a refrigerator, followed by a man holding a spoon and talking. This sets a casual, conversational tone, as if someone is about to tell a story. - 00:02–00:03 00:02–00:03 A woman is shown taking a container out of the refrigerator. This continues the casual setup, suggesting a story from everyday life. - 00:03–00:08 00:03–00:08 The woman, now dressed in a business suit, begins to tell a story about how RevOps connected Zapier to access lead insights with AI. This transitions the narrative to a business context, introducing the product and its benefits. The perspective shifts to the woman's as she recounts the story. - 00:08–00:10 00:08–00:10 The woman is back in the kitchen, holding a lunch bag, and the CEO is shown looking at his phone. This intercuts the story with visual cues, adding humor and relatability. - 00:10–00:15 00:10–00:15 The woman continues her story, explaining how Zapier's AI helped RevOps turn email contacts into enriched leads. A visual of a "New Lead" notification appears, reinforcing the product's functionality. - 00:15–00:21 00:15–00:21 The CEO reacts with enthusiasm, and the woman explains that hyper-personalized follow-ups helped close deals 30% faster. This highlights the tangible benefits of using Zapier. - 00:21–00:26 00:21–00:26 The woman continues her story, emphasizing how Zapier orchestrates AI across the whole organization. This reinforces the product's comprehensive capabilities. - 00:26–00:29 00:26–00:29 The woman is back in the kitchen, eating a snack from the CEO's lunch, ending the story with a humorous twist. This provides a lighthearted conclusion to the narrative.

# Ad summary This ad demonstrates how to use Zapier to automate OpenAI using a Google Form. # Brand positioning Zapier is presented as a tool that empowers users to automate their work across 5,000+ apps, enabling them to move forward faster. The brand aligns with a functional and efficient approach, offering a practical solution for streamlining workflows. Zapier aims to occupy the space of a versatile automation platform in the consumer's mind, providing a way to connect various apps and services to simplify tasks and increase productivity. # Product Zapier is an automation tool that connects various apps and services to streamline workflows. It allows users to automate tasks between different platforms, such as Google Forms and OpenAI. The product is for individuals and businesses looking to increase productivity by automating repetitive tasks. Key features include the ability to connect over 5,000 apps, automate OpenAI tasks, and create custom workflows. The ad highlights the USP of automating OpenAI using a Google Form, addressing the purchase barrier of complex integration processes. The ad encourages viewers to try Zapier for free at zapier.com, emphasizing its value in simplifying and automating tasks. # Visual style The ad has a UGC feel with a mix of static shots and quick cuts. The production quality is a hybrid, combining elements of a polished commercial with a casual, user-generated style. The pacing is moderate, with cuts timed to key points in the voiceover. The audio-visual sync is well-maintained, with text and product actions timed to the voiceover lines. # Hooks Spoken: 00:00–00:04 I want to show you how you can make your own artificial intelligence startups using, of course, OpenAI and one other super sick tool. Text overlay: 00:00–00:04 OpenAI / 00:00–00:04 FEATURED / 00:00–00:04 ChatGPT / 00:00–00:04 DALL-E 2 / 00:00–00:04 Whisper / 00:00–00:04 Alignment / 00:00–00:04 Startup Fund / 00:00–00:04 Max Mirho / 00:00–00:04 @maker_max - TikTok Visual: 00:00–00:04 The shot is a close-up of a young, light-skinned man with light brown hair pulled back in a small ponytail, wearing a gray t-shirt. He is centered in the frame, looking directly at the camera and speaking. To the left of him is a black background with the OpenAI logo and a list of featured items in white text. Below him is a white text box with his name and TikTok handle. The Zapier logo is in the upper right corner. The camera is stationary, providing a clear view of the man and the overlaid text. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complex integration processes by showing how Zapier simplifies and automates tasks between different platforms. "Zapier empowers you to automate your work across 5,000+ apps—so you can move forward, faster." # Value propositions - Automate OpenAI using a Google Form - Create AI apps with no code # Benefits - Move forward faster - Automate a ton of different stuff - Create artificial intelligence apps # Features - Automate work across 5,000+ apps - Connect Google Forms to OpenAI - Check moderation - Generate images with DALL-E - Send prompts to OpenAI - Search embeddings # Call to action Try Zapier for free # Social proof - None used. # Point of view - Customer 100% – The entire video is told from the perspective of a creator demonstrating the product. # Storyline - 00:00–00:04 00:00–00:04 The creator introduces the video by stating that he will show how to make artificial intelligence startups using OpenAI and another tool. The message is to intrigue the audience with the possibility of creating AI startups easily. The perspective is from the creator, who is presenting himself as knowledgeable and helpful. The tone is enthusiastic and inviting. - 00:04–00:11 00:04–00:11 The creator reveals that the other tool is Zapier, which automates various tasks, including OpenAI. The message is to introduce Zapier as a versatile automation tool. The perspective is from the creator, who is presenting Zapier as a solution to automate tasks. The tone is informative and enthusiastic. - 00:11–00:20 00:11–00:20 The creator shows his Zapier dashboard and demonstrates connecting Google Forms to OpenAI to make a Zap. The message is to show how easy it is to connect different apps using Zapier. The perspective is from the creator, who is demonstrating the product's functionality. The tone is instructional and clear. - 00:20–00:41 00:20–00:41 The creator shows the Zap editor and the options available for OpenAI, such as checking moderation, generating images, sending prompts, and searching embeddings. The message is to highlight the various capabilities of Zapier in automating OpenAI tasks. The perspective is from the creator, who is showcasing the product's features. The tone is informative and detailed. - 00:41–00:51 00:41–00:51 The creator summarizes that Zapier can do all of this from content grabbed from a simple Google Form, and that if you publish this on a little app, you now have an artificial intelligence app. The message is to emphasize the ease and versatility of creating AI apps with Zapier. The perspective is from the creator, who is providing a summary and call to action. The tone is enthusiastic and encouraging. - 00:51–00:54 00:51–00:54 The Zapier logo is shown, followed by a call to action to try Zapier for free at zapier.com. The message is to encourage viewers to try the product. The perspective is from the brand, reinforcing the call to action. The tone is direct and inviting.

# Ad summary This ad features a man who tells his coworker that Zapier has helped him coach sales reps on their calls. The CEO then chimes in and says that Zapier is orchestrating AI across the whole world. The ad ends with the coworker asking the man how much he benches. # Brand positioning Zapier is presented as a tool that helps businesses automate their workflows and improve their sales performance. The brand is positioned as being at the forefront of AI technology, helping businesses to orchestrate AI across the whole world. The brand aligns with values of efficiency, productivity, and innovation. The brand pushes against the norm of manual, time-consuming tasks, offering a solution that simplifies and streamlines business processes. The brand positioning is both functional (improving sales performance) and emotional (empowering businesses with AI). # Product Zapier is a platform that connects different apps and services to automate workflows. It allows users to create automated tasks, called "Zaps," that trigger actions in one app based on events in another. The product is for businesses looking to improve their sales performance and automate their workflows. The ad highlights Zapier's ability to help coach sales reps on their calls and orchestrate AI across the whole world. The ad addresses the purchase barrier of manual, time-consuming tasks by offering a solution that simplifies and streamlines business processes. The ad tells the viewer that Zapier is worth trying or buying because it can help them improve their sales performance and automate their workflows. # Visual style The ad has a polished commercial aesthetic with bright and even lighting. The editing style is quick cuts, and the pacing is consistent. The audio-visual sync is timed to the music beats and voiceover lines. # Hooks Spoken: So I tell the CEO, that Zapier's AI has started coaching sales reps on their calls, Text overlay: -zapier / 6 Deals Closed This Month (Notification) / Generate Call Feedback (Button) Visual: 00:00–00:01: A man opens a refrigerator in an office break room. A woman stands to the left of the man. The camera is inside the refrigerator, looking out. The lighting is bright and even. The man is wearing a blue shirt and has dark hair. The woman is wearing a maroon sweater and has dark hair. / 00:01–00:03: The man is standing on a staircase in an office building. The camera is at eye level and stationary. The lighting is bright and even. The man is wearing a blue shirt and has dark hair. A notification appears on the screen that says "6 Deals Closed This Month." / 00:04–00:05: An older man is standing in an office building. The camera is at eye level and stationary. The lighting is bright and even. The man is wearing a black suit and has glasses. A notification appears on the screen that says "6 Deals Closed This Month." / 00:05–00:06: The man is standing on a staircase in an office building. The camera is at eye level and stationary. The lighting is bright and even. The man is wearing a blue shirt and has dark hair. A notification appears on the screen that says "6 Deals Closed This Month." # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses struggle with manual, time-consuming tasks and inefficient sales processes. The man states that Zapier's AI has started coaching sales reps on their calls, suggesting that this is a solution to a common problem. # Value propositions - Zapier's AI helps coach sales reps, leading to improved sales performance. - Zapier orchestrates AI across the whole world, providing businesses with a powerful and innovative solution. # Benefits - Improved sales performance - Streamlined workflows - Increased efficiency # Features - Zapier's AI - Automated coaching for sales reps - Orchestration of AI across the whole world # Call to action None used. # Social proof - "that Zapier's AI has started coaching sales reps on their calls" – Male 1 (Customer) # Point of view - Customer 50% – The customer's POV is communicated through casual conversation and testimonial. - Brand 50% – The brand's POV is communicated through the CEO's authoritative statement about Zapier's capabilities. # Storyline - 00:00–00:01 A man is taking a drink out of the fridge. - 00:01–00:03 00:01–00:03: The man tells his coworker that Zapier has helped him coach sales reps on their calls. This is from the man's perspective, and the tone is casual and conversational. - 00:04–00:10 00:04–00:10: The CEO chimes in and says that Zapier is orchestrating AI across the whole world. This is from the CEO's perspective, and the tone is serious and authoritative. - 00:11–00:13 00:11–00:13: The coworker asks the man how much he benches. This is from the coworker's perspective, and the tone is humorous and sarcastic.