How Instagram Advertises on Meta

# Ad summary The ad showcases a series of photos featuring people with outrageous hairstyles. The ad copy states, "Zusammen die Vergangenheit bewältigen. Ein Du bist dran kann das. Jetzt ausprobieren". # Brand positioning This ad is running on Instagram, which is subtly promoting its platform and features. The ad encourages users to engage with the "Du bist dran" (translation: "You're up") sticker, fostering a sense of community and participation. The brand uses humorous imagery to capture attention and invite users to share their own experiences, aligning with Instagram's focus on visual content and user-generated content. The brand positioning is fun, interactive, and community-focused. # Product The product advertised is the Instagram's "Du bist dran" or "You're up" sticker. This feature allows users to participate in challenges or trends by sharing their own content in response to a prompt. The ad shows examples of people sharing photos of outrageous hairstyles. The user is prompted to share their own photo. The Instagram's goal is to increase user engagement and content creation on the platform. # Visual style The ad has a simple, clean aesthetic with a black background and white text. The photos of outrageous hairstyles are colorful and eye-catching, and the Instagram logo is prominently displayed. The overall style is modern and minimalist. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Jetzt ausprobieren # Point of view - [object Object] # Storyline - 00:00–00:02 The ad displays several photos featuring outrageous hairstyles. - 00:02–00:04 The text overlay says, "Zusammen die Vergangenheit bewältigen." - 00:04–00:05 The text overlay says, "Ein Du bist dran kann das." - 00:05–00:06 The text overlay says, "Jetzt ausprobieren".

# Ad summary This ad features two people fixing up a bike together and then riding that bike together. The ad shows an Instagram message where one person asks the other for help fixing a bike. Then, the ad shows them working on the bike, and finally riding the bike together. The ad closes with the Instagram logo. # Brand positioning This ad promotes the Instagram platform, emphasizing its role in connecting people and facilitating real-world interactions. The brand is presented as a tool for building relationships and shared experiences, positioning itself as a catalyst for friendships and collaborative projects. The focus is on emotional connection and shared interests. The ad diverges from typical social media portrayals of superficial connections and instead promotes meaningful interactions and real-life activities. # Product The ad promotes Instagram, a social media platform that allows users to share photos and videos, send direct messages, and connect with others. The ad showcases how Instagram can be used to facilitate real-world interactions and shared experiences, highlighting the platform's ability to connect people with similar interests and encourage collaboration. The user posts asking for help with a bike, the other user responds, and then they actually connect in person. This experience is worth trying because it facilitates friendship. # Visual style The ad has a casual, UGC feel, with natural lighting and simple editing. The production quality is relatively high, but it maintains a sense of authenticity. The pacing is moderate, with cuts timed to the music beats. The audio-visual sync enhances the storytelling and keeps the viewer engaged. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action INSTALL INSTAGRAM # Point of view - [object Object] # Storyline - 00:00–00:01 A garage door slowly opens to reveal a woman standing outside. - 00:01–00:05 00:01–00:05: A user is lying down looking at a phone with an Instagram message on the screen. The message reads, "Where to start?? please help" written above a picture of a yellow bicycle. This demonstrates a moment of confusion and a need for assistance. The user on the phone is experiencing the problem. - 00:05–00:09 00:05–00:09: The garage door opens again, revealing the woman from the first shot and a man working together on the bike. The woman is smiling, which implies hope. - 00:09–00:12 00:09–00:12: The man and woman are shown riding their bikes together. The people are smiling which implies joy. - 00:12–00:16 00:12–00:16: The Instagram logo appears on a black background. This is the brand message.

# Ad summary A Meta image ad showing a person holding flowers. The text says that everyday life is the material for Reels. # Brand positioning Meta is the parent company for social media platforms like Facebook, Instagram, and WhatsApp. The brand aims to connect people, build communities, and grow businesses. It emphasizes innovation, global reach, and a commitment to enhancing digital interactions. Meta positions itself as a leader in shaping the future of technology and social experiences. # Product The ad promotes Reels, a feature within Meta's social media platforms (Facebook and Instagram) that allows users to create and share short-form videos. It highlights that everyday life is full of material for creating Reels. The advertisement encourages users to find creative inspiration in their daily routines and experiences, suggesting that anyone can create engaging content. By showcasing everyday moments, it lowers the barrier to content creation, making Reels accessible and appealing to a wide audience. # Visual style The ad utilizes a vibrant and celebratory visual style. The image is brightly lit, capturing a moment of joy and excitement. The use of an individual in a colorful outfit and holding flowers adds to the positive and energetic feel of the ad. The background is cluttered, hinting at a dressing room or backstage setting, adding a sense of authenticity. The Meta logo in the corner is clean and modern, contrasting with the more candid and personal image. The overall aesthetic aims to be inviting and inspiring, encouraging viewers to see the potential for Reels content in their own daily lives. # Hooks Headline: हरदिन की जिंदगी Reels का मटेरियल है # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a caption that says "हरदिन की जिंदगी Reels का मटेरियल है," which encourages the audience to see their everyday life as a source of inspiration for creating Reels. This is conveyed from the brand's perspective to inspire the audience to use Reels as a way to express themselves creatively through daily experiences. - The ad includes an image of an individual celebrating with a bouquet of flowers, illustrating the concept of finding Reels material in everyday moments. This is seen from the perspective of the person featured in the image, embodying the joy and celebration that can be captured in short video content. - The ad concludes with a visual brand attribution of 'from Meta' alongside the Meta logo, reinforcing Meta's role as the platform provider for Reels. This is conveyed from the brand's perspective to promote the application and its features.

# Ad summary This ad is an informational video about Instagram's safety functions for teen accounts. # Brand positioning This ad highlights Instagram's commitment to user safety, specifically focusing on teen users. The brand is presented as a responsible platform implementing automatic safety features to protect younger users. This aligns with a value system that prioritizes safety and well-being for teens on social media. # Product The ad promotes Instagram's safety functions for teen accounts. It mentions that accounts for users 13 years and older are generally oriented towards the age rating for films. These accounts have automatic protection functions enabled by default. The ad showcases different aspects of these functions, such as restricting unwanted contact and limiting exposure to sensitive content. # Visual style The ad features a minimalist aesthetic. The black background contrasts with the white text, creating a clean and straightforward presentation. The editing is simple, with static shots and direct text transitions, allowing the information to be easily digested. This polished approach is typical of corporate communications, suggesting a professional and trustworthy tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a title card. - 00:01–00:03 00:01–00:03 The ad transitions to a detail about the app's age requirement, accompanied by a message stating, 'Automatic protection functions'. - 00:03–00:05 00:03–00:05 A message appears describing steps Instagram takes to restrict unwanted contact. - 00:05–00:07 00:05–00:07 A message appears noting that Instagram restricts the display of sensitive content. - 00:07–00:09 00:07–00:09 The ad details that unwanted DMs are automatically filtered from minors’ inboxes. - 00:09–00:10 00:09–00:10 The screen displays a final message describing that suspicious accounts are hidden.

# Ad summary The image is an ad for Instagram teen accounts. It shows the Instagram logo, the text "TEEN-KONTEN", a box with text about the age requirement of 13 years, and the text "Automatische Schutzfunktionen". # Brand positioning The brand, Instagram, is positioned as a platform that takes child safety seriously. The emphasis on "Automatische Schutzfunktionen" (automatic protection features) highlights a proactive approach to safeguarding young users. The brand aligns with values of safety, responsibility, and compliance with age guidelines, which pushes against potential criticisms of social media platforms' impact on children. The brand positioning is functional, focusing on features and policies designed to protect young users. # Product The product being advertised is Instagram Teen Accounts. These accounts are for users aged 13 and older. The ad specifies that the age guidelines align with those used for films. The main feature highlighted is "Automatische Schutzfunktionen" (automatic protection features). The ad addresses concerns about child safety on social media and emphasizes the platform's efforts to protect young users. # Visual style The ad has a clean and minimalist design with a focus on clarity and information. The use of white text on a black background creates a high contrast and makes the message easily readable. The gradient line under "Automatische Schutzfunktionen" adds a touch of visual interest and highlights this key feature. The overall style is professional and informative, aiming to convey trust and responsibility. # Hooks Headline: TEEN-KONTEN # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The Instagram logo appears at the top to establish the ad's brand. This immediately identifies the platform being discussed and leverages brand recognition. - The words "TEEN-KONTEN" (teen accounts) are displayed in large font to immediately inform the audience that the ad is about accounts for teenagers. This creates a clear and direct message. - A white box appears with the text "Ab 13 Jahren" (from 13 years). This statement clarifies the minimum age requirement for teen accounts. It also references film age ratings to provide context and to show that the platform is following similar standards. This adds a sense of credibility. - The words "Automatische Schutzfunktionen" (automatic protection functions) are displayed at the bottom to emphasize the safety features of the teen accounts. The use of a gradient line underlines and highlights this point. This reinforces the brand's commitment to child safety.

# Ad summary The ad promotes Instagram's basic mode with the main headline stating that reels will still turn on even if you run out of quota. There are three different photos of an Instagram post of a woman wearing sunglasses and a headscarf. The Instagram logo appears in the upper right corner. # Brand positioning This ad is for Instagram by Meta. The brand wants to show how Instagram is accessible for anyone no matter the circumstances. Instagram is a social media platform that focuses on content creation, and in this ad, the intention is to show people that it is still possible to create content even with basic mode. # Product This ad is for Instagram's basic mode, which allows users to still use Instagram even when they are out of quota. The ad shows an Instagram post where a woman is posting an OOTD, an 'outfit of the day.' This ad addresses the barrier of not being able to post content when one has reached their data limit by presenting basic mode as the solution. # Visual style The ad has a minimalist aesthetic with a black background. The stacked images create a dynamic visual effect, mimicking the appearance of scrolling through an Instagram feed. The color scheme is simple, with the focus being on the woman in the center. The ad looks like it was platform native, straight from Instagram's UI. # Hooks Headline: Reels tetap menyala meski habis kuota. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a text overlay that mentions that reels still stay on even when quota runs out. This is meant to introduce the benefit of Instagram's basic mode from the perspective of the brand. - The ad then features a woman's Instagram post to give social proof and show that people are still able to post with the basic mode. This is shown from the perspective of a customer using the platform. - The ad concludes by stating to use Instagram basic mode in order to push the value proposition from the perspective of the brand.

# Ad summary This ad promotes the Instagram mode dasar (basic mode), which is a feature that allows users to continue using Instagram even when they have run out of data. The ad features a young man lying on a beach, scrolling through Instagram on his phone, when he runs out of data. He switches to Instagram mode dasar, and is able to continue using the app. # Brand positioning The ad promotes SIMPATI, an Indonesian telecommunications brand, by showcasing its collaboration with Instagram. It is positioned as an innovative solution to address the common issue of running out of data, particularly when engaging with social media content. The brand aims to be seen as a practical choice for users who want to stay connected on Instagram without worrying about data consumption. This offering positions SIMPATI as being in tune with the needs of younger, digitally active audiences. # Product The ad features Instagram's mode dasar (basic mode), which is a feature that allows users to continue using Instagram even when they have run out of data. Instagram mode dasar lets users stay connected on Instagram even after they've used up their mobile data, allowing users to continue to use Reels, Stories, and DMs. This feature is specifically available for SIMPATI users, as noted in the ad. It addresses the pain point of losing connectivity while using the app by allowing users to still access basic features. # Visual style The ad has a bright and sunny aesthetic, utilizing natural light to create a vacation-like atmosphere. The editing style employs quick cuts, particularly during the montage of Instagram features, to maintain a fast pace typical of social media content. The production quality is polished, resembling a standard commercial. The editing is synced to the music track. There is a consistent color grading that gives the overall video a warm and inviting feel. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The ad begins with a shot of a young man lying on a beach chair using his phone. He is happily scrolling when the text overlay "Detik-detik habis kuota..." (Moments before running out of quota...) appears. The man expresses frustration when he realizes he has run out of data, which is conveyed with an annoyed facial expression and verbal exclamation. This moment sets up the problem that the ad will address. - 00:04–00:05 00:04–00:05 The ad presents a solution in response to the data issue. The solution is the Instagram mode dasar. The man taps the button to engage it, which is conveyed through a screen recording of the phone. This moment introduces the product feature that addresses the issue. - 00:05–00:10 00:05–00:10 The ad transitions to showcase the various Instagram features that remain accessible in mode dasar. This section uses a split screen and features a collage of Instagram Reels, Stories, and direct messages. The text emphasizes that these features remain "tetap menyala" (still on). This section highlights the utility and range of the product feature. - 00:10–00:15 00:10–00:15 The man is shown using Instagram in mode dasar and enjoying the experience. He is smiling and looking at his phone. Text appears highlighting SIMPATI as the provider. This serves as a resolution showing a customer is able to continue using Instagram even after running out of data.

# Ad summary This ad uses Instagram to create a connection between 2 different individuals. They both work together to fix a bike and they are shown riding the bike together. # Brand positioning The ad features Instagram, a social media platform where people can share photos and videos, connect with friends, and discover content. The brand is positioned as a tool for communication and connection, enabling users to interact with each other through shared experiences, such as helping each other with tasks or showing interest in others. # Product The ad promotes Instagram as a platform for connecting people. It showcases how users can share moments from their lives, such as asking for help with a task, and receive support from their network. The platform is portrayed as a means to foster collaboration and friendship, as seen when one user sends a photo of a bicycle needing repair and receives help from another user. The focus is on Instagram's ability to facilitate real-world interactions and shared activities, making it a valuable tool for building relationships and getting assistance. # Visual style The ad has a bright and colorful aesthetic, using natural lighting. The editing style is quick, with jump cuts. The production quality feels like a polished commercial. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman opens a garage door, revealing a bicycle that needs repair. - 00:02–00:05 She takes a photo of the bike and posts it to Instagram asking for help. This message is conveyed through the visual of the photo being posted. - 00:03–00:04 A young man is shown looking at the Instagram post. - 00:06–00:07 The woman is opening the garage door as a man outside is shown holding a tire pump to indicate that he is helping with the bicycle repair. - 00:07–00:09 The man and woman are in the garage and work together to fix the bicycle. The ad shows the progression of them repairing the bicycle. - 00:10–00:11 The pair ride the fixed bicycle together. This is shown with a shot of them riding the bicycle and smiling together. - 00:11–00:12 Images of the pair are shown as they are shown looking at the camera. - 00:13–00:14 The Instagram logo is shown. - 00:14–00:16 The text INSTAL INSTAGRAM is shown.

# Ad summary This ad explains how Instagram helps provide automatic protections to teen accounts. The ad showcases that when a teen creates an Instagram account, the app uses movie rating alignment to give automatic safety settings to young people, and that the app continues to invest in the safety of teen accounts. # Brand positioning Instagram aims to be a safe and supportive space where teens can connect with friends and explore their interests. The brand focuses on providing automatic protections to teen accounts, aligning its safety measures with movie rating standards for ages 13+. Instagram actively invests in the safety and well-being of its teen users, positioning itself as a responsible platform that prioritizes young people's online experience. This approach underscores Instagram's commitment to creating a positive and secure environment for teenagers, differentiating itself from competitors that may lack specific safety measures tailored to this demographic. # Product The ad highlights Instagram's automatic safety protections for teen accounts. These protections, designed for users aged 13 and above, are aligned with movie rating standards to ensure age-appropriate content. Instagram's features include automatic safety settings for teens when they sign up. The ad emphasizes the platform's investment in teen safety, making it a secure space for young users to connect with friends and explore their interests. # Visual style The ad uses a simple and clean visual style with a black background and white text. The text is displayed in a clear and easy-to-read font. The overall aesthetic is minimalistic and informative, focusing on delivering key information about teen account protections on Instagram. Editing is static with no camera movements and uses basic transitions like appearing text. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The screen displays the Instagram logo and the words "TEEN ACCOUNTS". - 00:01–00:03 A white box appears with the text "13+ Ages 13+" and "Generally aligned with movie ratings for ages 13+". - 00:01–00:05 The words "Automatic protections" appear at the bottom of the screen.

# Ad summary This ad shows how to connect with friends on Instagram by sharing stories. # Brand positioning This Instagram ad highlights its features for connecting users with their friends. It emphasizes the platform's ability to facilitate real-world interactions and shared experiences. The brand is positioned as a tool for social connection and simplifying plans. This ad follows the norm of being a social media platform to help connect with your friends. The brand positioning is very emotional because it is connecting you with friends. # Product The product is Instagram, a social media platform. The ad is for Instagram stories. Instagram stories are a way to share what you are doing with your friends. You can share images, videos, and text. The stories disappear after 24 hours. The main USP is that Instagram is a way to share stories with your friends, making it easy to find and connect with them in person. It is for anyone who uses social media and wants to share their life with their friends. # Visual style The ad has a UGC feel to it. It is shot with a phone camera and the video quality is not super high quality. The editing style is quick cuts. The cuts are not timed to any music. The pacing stays consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The video opens with a group of friends walking towards the camera as the camera shakes, then cuts to the view of the friend in the blue hat. This is done to replicate how someone may be filming on their phone camera while walking. - 00:04–00:07 00:04–00:07 The girl from the first shot appears in the top right of the screen, indicating this is a screen recording, while her friend is at the hair salon getting her hair dyed. The girl getting her hair dyed asks, "Whaaaa! You know Liam?!" Liam is the boy shown in the first shot. - 00:07–00:11 00:07–00:11 The girl responds, "Yes!! Let's all hang Saturday?" The girl getting her hair dyed responds, "Yeah! Let's do it!" - 00:11–00:14 00:11–00:14 Mates in common. It's just a story away from Meta.

# Ad summary This is an educational ad about the safety features of Instagram for teenagers. It highlights the controls that parents and teenagers can use to monitor content and limit who can send messages. It also reminds teens to close Instagram. # Brand positioning Instagram is presented as a social media platform with built-in safety features for teenagers, aiming to provide a secure environment for young users. The brand highlights its commitment to user well-being by incorporating controls that manage content and monitor usage. This positioning counters the perception of social media as a potentially harmful space, emphasizing its responsibility towards its younger users. By showcasing these features, Instagram is positioned as a platform that cares about its users' mental and emotional health, and aims to align itself with parents and guardians who want to ensure their children have a positive online experience. # Product The ad promotes Instagram's safety features designed for teenage accounts. These features include content controls that allow parents or guardians to monitor the type of content the teenager views, as well as tools to limit who can send messages, reducing unwanted interactions and potential online harassment. The system provides automatic reminders for teens to close the app, encouraging balanced usage and preventing excessive screen time. These features aim to make Instagram a safer and more controlled environment for teenagers, addressing concerns about online safety and well-being. # Visual style The ad has a clean and informative aesthetic, typical of platform-promoted content. The editing style is straightforward, with quick cuts between screens to maintain viewer engagement. Production quality is polished but approachable, suitable for a social media audience. Visual motifs include clear displays of app interfaces and diverse groups of young people. Pacing is consistent, with cuts timed to match the rhythm of the voiceover. The visual content is well-synchronized with the audio, emphasizing key features as they are mentioned. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 Two individuals introduce the topic of Instagram teenager accounts. - 00:01–00:03 00:01–00:03 A montage of teens engaging in different activities, with the screen text "Incorporan controles de contenido." This shows that Instagram accounts for teenagers are made safe and appropriate. - 00:04–00:06 00:04–00:06 An Instagram direct message screen with the text “Limitan quién puede mandarles mensajes.” This informs viewers that the teenager account has limitations on who can contact them. - 00:06–00:09 00:06–00:09 A view of an Instagram settings screen with the text “Les recuerdan automáticamente que cierren Instagram”. This tells viewers that the app will remind teenagers to close the app. - 00:09–00:14 00:09–00:14 Text on the screen appears that reads “Cuentas de adolescente de Instagram con protecciones automáticas.” This is to let viewers know that the Instagram account has automatic protections.

# Ad summary This ad shows an Instagram post about teen accounts and built in contact limitation. # Brand positioning This ad promotes Instagram as a safety-conscious platform, particularly for teen users. By highlighting features like built-in contact limitations, Instagram positions itself as a protector of young users, providing tools and resources to navigate online interactions safely. The brand aims to occupy a space in the consumer's mind as a responsible social media platform that prioritizes user well-being and offers solutions for parents and teens to manage their online experiences effectively. This positioning likely targets parents and young adults, emphasizing safety and parental control features. # Product The ad promotes Instagram's teen account features, specifically highlighting the built-in contact limitation. This function is designed to safeguard young users on the platform. The product is for teen users and their parents, addressing concerns about online safety and unwanted interactions. The key feature is the 'Limitación de contactos incorporada,' which translates to 'Built-in contact limitation,' suggesting a mechanism to control and restrict who can contact teen users on the platform. The ad addresses potential purchase barriers by showcasing Instagram's commitment to user safety, thus encouraging trust and use of the platform. # Visual style The ad has a platform-native style, closely resembling an Instagram post screenshot. The production quality appears to be simple and direct, which lends the ad authenticity. The typography is clean and legible, and the overall design mimics the standard Instagram interface. # Hooks Headline: Limitación de contactos incorporada # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The Instagram logo in the top left corner conveys that the ad is about the Instagram platform. This communicates the brand that is presenting the rest of the information. - The ad features a post with a photo of two smiling young women, one in front, and the other in the background. The text 'Limitación de contactos incorporada' is superimposed on the photo, which is designed to highlight the built-in contact limitation for teen accounts. - The Instagram icons at the bottom of the post are standard for the platform, conveying that this is an authentic screenshot from the platform. This is being presented by the platform to show a realistic example. - At the bottom, the text 'CUENTAS DE ADOLESCENTE' appears, which translates to 'TEEN ACCOUNTS.' This clearly communicates that the ad is about features specifically designed for teen users, communicated by the brand.

# Ad summary This ad displays images of dogs that appear to be gremlins. It uses an Instagram filter to promote the 'Du bist dran' feature. # Brand positioning The brand being promoted is Instagram. The ad promotes its app and specifically highlights the 'Du bist dran' feature, encouraging users to participate and share content with their friends. The ad emphasizes the fun and engaging aspects of the app by using the user-generated content of pets that look like gremlins. # Product The product being promoted is the “Du bist dran” feature within the Instagram app. This feature allows users to respond to a prompt or challenge from friends and share their own photos or videos. This encourages ongoing engagement and content creation within the Instagram community. The ad highlights how the feature is fun and interactive by using images of dogs that resemble gremlins, suggesting that users can create and share humorous content with ease. # Visual style The ad has a fast-paced editing style with quick cuts and transitions, designed to keep the viewer engaged. The production quality is polished, but with a hint of UGC feel due to the use of real-life dog photos. The black background and colorful text create a stark contrast, making the message stand out. The pacing is upbeat and consistent with the music, enhancing the energetic vibe of the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Jetzt ausprobieren # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with an image of a dog with a garment around its neck. The image contains a button for the function called 'Du bist dran' - 00:02–00:03 The image disappears, and many images appear as a deck of cards. Each image shows different dogs. All of them have prominent teeth and appear to look like gremlins. The image contains a button for the function called 'Du bist dran' - 00:03–00:05 All the photos disappear, and a slide appears. The top text reads, 'Willkommen im Club.' The middle of the screen shows a button for the function called 'Du bist dran'. The bottom of the screen states, 'Ein Du bist dran kann das' - 00:05–00:07 All the photos disappear, and a slide appears. The text reads, 'Jetzt ausprobieren.'

# Ad summary The ad depicts a series of events in which two people unexpectedly find each other through an Instagram share. The ad highlights how the Instagram platform facilitates connection between users. # Brand positioning The ad aims to position Instagram as a platform that fosters unexpected connections and shared experiences among its users. It promotes the idea that sharing content on Instagram can lead to meaningful interactions and the discovery of like-minded individuals. The brand aligns with values of community, discovery, and authentic engagement, suggesting that its platform goes beyond just posting photos to creating real-world relationships. It caters to people seeking to expand their social circle and explore new connections. # Product The ad promotes the Instagram sharing feature, which allows users to share content with their followers. The product is presented as a tool for making unexpected connections with other users. The ad highlights the feature's ability to facilitate real-world interactions, such as meeting up in person. The ad is targeting users who want to expand their social circle and connect with like-minded people. The ad addresses the barrier of social isolation by suggesting that Instagram can help users find and connect with others who share their interests. # Visual style The ad has a casual, UGC-style aesthetic with natural lighting and simple editing. The production quality is mid-range, balancing a raw feel with some polish. The editing includes quick cuts and transitions that match the rhythm of the music. The overall pacing is fast, around 30 cuts per minute, creating a sense of energy and movement. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with a woman filming herself in front of a tree. A man suddenly jumps into the frame behind her, startling her. - 00:02–00:03 The woman shares the video on her Instagram story. This segment shows the initial point of connection. It is told from the perspective of the woman who is creating and sharing the video. - 00:04–00:06 The video transitions to another woman at a hair salon who is getting her hair dyed. She sees the Instagram story and reacts with surprise. - 00:06–00:10 The woman at the salon sends a message to the first woman, expressing her surprise that they both know a person named Rolf. This segment shows the connection being made between the two users. This is still told from the perspective of the users who are connecting. - 00:10–00:11 The message turns into an agreement to meet up, implying that the two women will connect in real life. - 00:12–00:15 The video ends with the woman from the hair salon leaving to meet her new connection. This emphasizes the real-world outcome of the Instagram connection. The visual style shifts to a wider angle as she exits the salon, suggesting a shift in focus from the individual to the broader potential of social connection.

# Ad summary This ad promotes the Instagram "Add Yours" feature by showing examples of users sharing photos of their past. # Brand positioning This ad promotes Instagram as a platform that encourages users to share and connect through shared experiences. The brand is positioned as a place where users can express themselves and engage with others in a fun and interactive way. The ad highlights the "Add Yours" feature, emphasizing the platform's ability to foster community and shared moments among its users. The brand aligns with values of self-expression, connection, and community engagement, pushing against the norm of curated perfection often associated with social media by encouraging users to embrace and share their past. # Product The ad promotes the "Add Yours" feature on Instagram, which allows users to create and participate in shared photo threads. The feature is presented as a way to connect with others by sharing photos related to a specific theme or prompt. The ad showcases examples of users sharing photos of their past, highlighting the feature's ability to spark nostalgia and encourage users to embrace their personal history. The "Add Yours" feature is designed for anyone who wants to engage with the Instagram community and share their own experiences in a fun and interactive way. The ad addresses the purchase barrier of feeling disconnected or lacking content to share by providing a simple and engaging way to participate in shared moments. # Visual style The ad has a clean and modern visual style, with a focus on showcasing the Instagram "Add Yours" feature. The use of Instagram story frames and the "Add Yours" button creates a sense of familiarity and encourages users to participate in the trend. The overall aesthetic is simple and straightforward, with a focus on highlighting the content being shared by users. # Hooks Headline: Owning your past # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the phrase "Owning your past," setting the stage for a theme of nostalgia and self-acceptance. This message is conveyed from the brand's perspective, aiming to encourage users to embrace their personal history and share it with others. - The ad then showcases examples of users sharing photos of their past using the "Add Yours" feature. This is presented from the perspective of Instagram users, demonstrating how the feature can be used to connect with others and share personal experiences. - The ad concludes with the phrase "It's just an Add Yours away," reinforcing the idea that connecting with others and sharing your past is easy and accessible through Instagram. This message is conveyed from the brand's perspective, encouraging users to take action and participate in the "Add Yours" trend.

# Ad summary This ad features a yellow car and asks viewers to vote on a name for the car using an Instagram poll. # Brand positioning This ad is for Instagram. The ad uses the Instagram platform to engage with its users. The ad uses an Instagram poll to ask users to vote on a name for a car. This shows that Instagram is a platform that can be used to engage with users and get their opinions. # Product The product featured in this ad is an Instagram poll. The poll is used to ask users to vote on a name for a yellow car. The poll has two options: "Der gelbe Engel" and "Flotte Biene". The poll shows the percentage of votes for each option. The poll is a feature of the Instagram platform that can be used to engage with users and get their opinions. # Visual style The ad has a simple and clean visual style. The colors are bright and cheerful, and the overall tone is lighthearted and fun. The ad is designed to be eye-catching and engaging, and it is likely to appeal to a wide range of viewers. # Hooks Headline: Den perfekten Namen finden. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the question "Den perfekten Namen finden." (Find the perfect name.) This is intended to grab the viewer's attention and make them curious about what the ad is about. The brand is asking the question. - Next, the ad shows a yellow car and an Instagram poll asking users to vote on a name for the car. The poll has two options: "Der gelbe Engel" and "Flotte Biene". The poll shows the percentage of votes for each option. This is intended to show the viewer how they can use Instagram to engage with their followers and get their opinions. The brand is showing the poll. - Finally, the ad ends with the statement "Eine Abstimmung kann das." (A vote can do that.) This is intended to reinforce the idea that Instagram is a platform that can be used to engage with users and get their opinions. The brand is making the statement.

# Ad summary An ad showing two friends biking together and encouraging connection with close friends. # Brand positioning This ad promotes connection between people through the brand's platform. It emphasizes real-life relationships over digital ones, encouraging users to share moments with their closest friends. This brand positions itself as a facilitator of meaningful, personal connections, aligning with values of friendship and shared experiences and is emotional, focusing on enhancing relationships and creating memories with friends. # Product The ad promotes the platform's feature, which facilitates sharing experiences and content with a select group of close friends. The feature is designed for users looking to maintain and strengthen their closest relationships by sharing their life's moments with people most important to them. By positioning the platform as a tool for connecting friends, it is implied that the platform recognizes the importance of nurturing close relationships and offers a way to do so. It encourages users to engage with the platform in a way that prioritizes personal connections. # Visual style The image has a high production quality with a natural and warm aesthetic, indicating a professional shoot. The visual motif is simple, focusing on the connection between the two friends against a bright sky. The image treatment includes soft color grading that enhances the natural tones, giving it a friendly and approachable feel. The typography is clean and legible, ensuring the message is easily scannable. The style contrasts with typical platform norms by prioritizing natural, outdoor settings over digital interfaces, emphasizing a break from online life to foster real connections. This approach enhances stop power by offering a refreshing, genuine visual. # Hooks Headline: Ride with your # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image opens by showing two friends biking together. The message is that this brand encourages users to connect with their closest friends and this story is told from the brand's perspective.

# Ad summary This ad for Instagram uses a fast-paced montage of footage featuring creators designing clothing, styling looks, and celebrating a fashion show. It highlights the diversity and creativity enabled by the platform. # Brand positioning Instagram is presented as a platform for sharing life's moments and connecting with others. The brand fosters a sense of community and inclusivity, showcasing diverse creators and their unique styles. It emphasizes self-expression and the joy of sharing experiences. The brand doesn't explicitly push against competitor behaviors but focuses on highlighting the vibrant content and creative opportunities within its own platform, with an upbeat and celebratory tone. # Product Instagram is presented as a social media platform for sharing photos and videos. The ad encourages users to install the app to connect with others and share their experiences. The platform's unique selling proposition is its ability to enable diverse forms of creative expression and community building, as showcased through fashion design, styling, and event celebrations. The ad does not directly address purchase barriers but focuses on the platform's engaging content and user-friendly interface. # Visual style The ad has a vibrant and energetic aesthetic, mixing polished footage with a UGC feel. The editing style includes quick cuts and jump cuts, creating a fast-paced rhythm. The production quality varies, with some shots looking professionally lit and others appearing more casual. The pacing is rapid, with numerous cuts per minute, syncing with the upbeat music. The overall visual style supports the ad's celebratory tone and highlights the diverse content found on Instagram. # Call to action Instagram install karein # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of a person in a creative workspace, looking at their phone. - 00:01–00:02 This transitions into a view of an Instagram Reel on a phone screen, showing the person's content. - 00:02–00:03 The perspective shifts to the person in the Reel, smiling and engaging with the camera, presenting a behind-the-scenes moment. - 00:03–00:07 Quick cuts follow, showcasing the process of fashion design, styling, and the excitement surrounding a fashion show. - 00:08–00:12 The ad shows creators and their team celebrating a successful event, highlighting the collaborative and joyful aspects of the creative process. - 00:13–00:15 The ad concludes with an Instagram install prompt.

# Ad summary A young man in a soccer uniform believes he is out of data on his phone, but he remembers that Instagram now has a mode that uses less data. He clicks the "Okay" button to enable the data-saving mode to continue to watch a video of himself scoring a goal. # Brand positioning The ad promotes Instagram. The brand is implicitly presented as user-friendly by introducing an Instagram feature that allows its users to continue using the app even when they are low on data. This feature is presented as a solution to a common pain point for users who rely on Instagram for entertainment and communication. The brand is positioning itself as a helpful and accessible tool that enhances the user experience. This approach aligns with Instagram's role as a widely used social media platform that connects people and provides them with various features to share and consume content. # Product The ad promotes a new feature on Instagram called "Mode Dasar," which translates to "Basic Mode." This feature is designed for users who have limited data and allows them to continue using the app with reduced data consumption. When a user runs out of data, a prompt appears on Instagram, which allows the user to enable the feature. The product is beneficial for users who want to stay connected and continue using Instagram even when their data is running low. This also helps lower the purchase barrier. # Visual style The ad has a UGC feel, and the video is not edited and is conversational. The cuts between shots are smooth. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A young man discovers that he is out of data on his phone. - 00:02–00:05 He realizes that Instagram has a mode that saves data. - 00:05–00:08 The phone screen is shown and the new Instagram setting is displayed. - 00:08–00:14 The young man is able to use Instagram to watch a video of himself.

# Ad summary This ad showcases the Addit app and targets German speaking content creators who want to create more successful reels on Instagram by finding inspiration and analyzing performance all within one app. # Brand positioning The Addit app is presented as an all-in-one solution for content creators looking to easily create successful reels on Instagram. It occupies a space in the market that aims to make content creation more accessible and data-driven, particularly for those who want to improve their Instagram Reels performance. The brand promotes simplicity, efficiency, and a focus on results. It offers a functional approach by providing tools for inspiration, recording, editing, and performance analysis, all in one app. The brand seemingly pushes against the need for multiple apps or complex workflows, simplifying the creation process for its users. # Product The Addit app is an all-in-one platform designed to help content creators succeed on Instagram Reels. It provides inspiration through an inspiration tab, allowing users to gain ideas for their next Reel. It offers recording and editing capabilities directly within the app, streamlining the creation process. It includes an insights tab that analyzes the performance of the user's Reels, helping them understand what works and what doesn't. The app aims to eliminate the need for multiple tools by combining all essential functions into one platform. It offers a convenient way to start creating successful Reels by providing tools, such as insights, that the viewer needs to be successful. The user is encouraged to "starte jetzt durch auf Reels mit der Addit App," highlighting the immediate benefits of using the app. # Visual style The ad features a mix of polished and UGC-style visuals. The editing style includes quick cuts to showcase different features of the app. The production quality is fairly polished, creating a modern commercial aesthetic. The pacing is moderately fast, with cuts timed to align with voiceover lines and key messages. The ad appears to be shot in a way that makes the viewer feel like they are looking at a reel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Jetzt erstellen # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a friendly address to creators, establishing a direct connection with the target audience. - 00:02–00:02 This is immediately followed by a promise that achieving success on Reels is easy with the Addit app, setting a positive and attainable tone. - 00:03–00:05 The ad cuts to a visual of the app interface, showcasing the inspiration tab. The narrator says inspiration is important and users can get it here. This is from the brand's perspective, highlighting a key feature of the app. - 00:06–00:06 The ad transitions to show the recording and editing process within the app, demonstrating how easy it is to create content, and maintaining a brand perspective. - 00:07–00:09 The ad then highlights the app's performance analysis feature through the insight tab, emphasizing the ability to understand what works for the user, continuing the brand's perspective. - 00:09–00:11 The narrator emphasizes that everything needed is in one app, and is told from the brand's perspective, reinforcing the app's all-in-one solution. - 00:11–00:15 The ad concludes with a call to action to start using Reels with the Addit app, providing a clear next step, while the brand emphasizes the value proposition of the app and encourages immediate action.