How Orange Advertises on Meta

# Ad summary This ad demonstrates offers and discounts on the "Max It" app in partnership with "Orange Blany". The ad presents two people promoting the app's benefits while enjoying a celebratory dance. # Brand positioning Orange Blany is presented as a partnership that gives discounts and offers through the “Max It” app. The company positions itself as providing celebratory offers and convenient ways for users to access discounts, making it a go-to app for saving money and enjoying special deals. # Product The Max It app, in partnership with Orange Blany, offers discounts and deals to users. The ad encourages users to take advantage of these offers for various occasions. The app appears to be a tool for users to access exclusive deals and discounts, enhancing their shopping or service experiences. # Visual style The ad has a UGC feel. The editing style includes quick cuts and smooth transitions. The production quality is of a polished commercial nature, lending to an accessible tone that engages the audience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 Two people are sitting on a couch, smiling, and engaging with the camera to introduce a topic. - 00:04–00:07 The camera zooms in as the two people begin to dance and put their hands to their faces. - 00:07–00:14 The two people smile at the camera again as the name and logo of Megarama appears. - 00:15–00:17 A screen appears with the name “Orange Blany” on it. - 00:17–00:21 The ad closes with the company logo.

# Ad summary This ad promotes Orange telecommunication company's double data service. The ad highlights the value and offers available to the customer. # Brand positioning Orange is a telecommunications company that provides services to connect people. The brand offers a variety of options, in this case, highlighting the ability to recharge and get double the data at a low price. The brand seeks to position itself as accessible. # Product The ad promotes mobile data recharge services from Orange, with options to get 3GB or 6GB of data. These options can be added to a user's existing plan to provide additional data. Options include a standard recharge, and a double data recharge that doubles the data for the same price. The data is valid for 14 days. # Visual style The ad has a clean, minimal style with a light brown background. Flat, simple graphics with bright orange and white text pop against the background. The style is direct and easy to understand. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing the Orange recharge card as well as 3Go or 6Go, indicating that the focus is on the data plan recharges that Orange provides. This section is intended to draw the viewer's attention to the recharge plans, from the brand's perspective. - The ad transitions to showing the toggle options, indicating a choice and enabling the user to pick the options that suit their needs. The customer is shown interacting with the options. - The ad ends by calling the customer to action, inviting them to recharge and get the double amount of data. This is the brand's final invitation.

# Ad summary This ad features a man and woman sitting on a couch advertising the Orange Blany app. # Brand positioning The ad features the brand Orange, which is a telecommunications company. The brand seems to be focused on providing customers with ways to save money. # Product The ad features Orange Blany, which is an app for Orange users that allows them to take advantage of offers and discounts. # Visual style The ad has a UGC-style feel. It features two people sitting on a couch speaking directly to the camera. The editing is simple and straightforward. The pacing is slow. The audio is synced with the visual of the man and woman clapping. # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A man and woman are sitting on a couch clapping. - 00:04–00:08 The man and woman put their hands on their face and smile. - 00:08–00:14 The man and woman clap again. - 00:14–00:17 The Orange Blany logo appears on screen. - 00:17–00:21 The Orange logo appears.

# Ad summary This ad promotes Orange data plans in Morocco. It features a man in a suit who is comically enthusiastic about the special offer from his boss. The ad is presented with energetic, direct address humor and a focus on the doubled data amounts. # Brand positioning Orange Morocco is presented as a telecommunications provider offering mobile data plans. The brand aims to occupy a position in the consumer's mind as a provider of affordable and generous data options, specifically targeting the Moroccan market. The brand uses humor and a slightly absurd character to promote the accessibility of its offers. Their positioning is functional, focusing on the amount of data provided for the price and the brand generally follows category norms. # Product The product being advertised is Orange Morocco's mobile data plans called "Go". These plans come in two options: one for 30 Moroccan Dirhams which offers 3Go, doubled to 6Go, and is valid for 14 days; the other for 50 Dirhams which offers 5Go, doubled to 11Go, and is valid for 30 days. These plans are aimed at people who want more data for the same price. The unique selling proposition is that Orange is doubling the amount of data you get for the same price, allowing for more internet usage. Purchase barriers addressed are cost and data limits, and the ad explicitly tells the viewer about why this product is worth buying by highlighting the doubled data at the original price. # Visual style The ad has a vibrant, energetic aesthetic with quick cuts and animated graphics. The production quality is polished, but the use of a handheld camera and selfie-style framing gives it a UGC feel. The pacing is fast, with frequent cuts and animated elements synced to the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad begins with a man excitedly sharing news about Orange's data offer. - 00:07–00:09 The man then humorously questions if there's a better deal than this, emphasizing the value. - 00:09–00:11 The man expresses the desire to seize the offer from his boss and then runs off to get it. - 00:11–00:15 Finally, the ad shows the details of the doubled data plans, reinforcing the message of great value.

# Ad summary This ad for Orange Morocco features a man dancing in the street to showcase their recharge card that gives you *3 the amount on your recharge. # Brand positioning Orange Morocco is presented as a modern and value-driven telecommunications provider. By showcasing a promotion that triples recharge amounts, the brand positions itself as generous and customer-focused. The use of a contemporary dance style and urban setting suggests a brand that aligns with youth culture and current trends. Orange Morocco appears to ignore traditional telecommunication advertising norms by opting for a fun, upbeat approach rather than focusing on purely functional aspects like network coverage or data speed. The brand seems to occupy a space that blends affordability, entertainment, and cultural relevance, aiming to connect with a younger demographic through engaging and energetic content. # Product The advertised product is the Orange Morocco Recharge Card, specifically the 30 Dhs recharge. This recharge card is designed to provide users with triple the amount of recharge credit for calls, texts, and internet data. The advertisement highlights a promotion where purchasing a 30 Dhs recharge card gives users 6Go of data, valid for 14 days. The product is for anyone needing to top up their Orange Morocco mobile account with extra data and credit. A key USP is the x3 promotional value, which allows customers to get more value for their money. The recharge card is shown being used for general mobile connectivity needs, allowing users to stay connected to the internet or to call and text their friends and family. The ad addresses the purchase barrier of affordability and perceived value by tripling the recharge amount, therefore making the offer more attractive. # Visual style The ad's aesthetic is modern and vibrant, featuring a mix of urban street style and digital overlays. The editing style includes quick cuts and static shots. The production quality appears to be a hybrid of UGC and polished commercial elements. The pacing is quick, with cuts and visual changes happening every few seconds. The audio-visual sync is notable, with text and product actions timed to the music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a man dancing in the middle of the street. - 00:00–00:02 This establishes a fun, energetic tone and uses the man as a visual hook to grab attention with his unique style. - 00:00–00:02 The perspective is observational, showing the man dancing from a third-person point of view. - 00:03–00:07 Text appears on screen to highlight a current Orange promotion. - 00:03–00:07 This introduces the key message and gives context to the visual of the dancing man. - 00:03–00:07 The perspective is third-person as the camera focuses on the man. - 00:09–00:13 Two recharge cards and the data amount are then shown on screen. - 00:09–00:13 This visually presents the offer, showing exactly what the customer will receive. - 00:14–00:17 The brand logo appears at the end. - 00:14–00:17 This reinforces brand recognition.

# Ad summary This ad promotes Orange Blany's movie ticket offer. The ad starts with a woman on a couch in front of a giant smartphone that leads into a shot of 2 women in a movie theatre. The ad then shows the steps to claim a free movie ticket. # Brand positioning Orange Blany is presented as a mobile service provider that offers its customers a variety of rewards, discounts, and exclusive experiences through their app. The brand is positioning itself as more than just a telecommunications company, aiming to enhance its customers' lifestyles by providing entertainment options such as discounted movie tickets. The brand aligns with a lifestyle that values experiences, convenience, and added value. # Product Orange Blany is a mobile app that offers exclusive offers and benefits for Orange customers, with the featured product being a "Cinéday" offer, which allows users to get two movie tickets for the price of one. It works by accessing the app, navigating to the "Blany" section, and claiming a code for the movie ticket offer. The app shows deals on restaurants, cinema tickets, and other exclusive offers. The service addresses the potential purchase barrier of high entertainment costs by providing a cost-effective way to enjoy movies, making it a valuable offering for those looking for affordable leisure activities. # Visual style The ad has a polished commercial feel with a blend of real-life shots and screen recordings. The editing includes smooth transitions and a moderate pace. The use of bright light flares adds a magical element to the visuals. The fast-paced scrolling through the app is timed with music beats. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 A woman is sitting on a couch in an intricately decorated room. - 00:00–00:04 A giant phone appears with the Max it app opening up. The woman taps on the icon to open it. The perspective is from the viewer. - 00:04–00:10 Two women are in a movie theatre laughing and eating popcorn. The ad is showing how Orange helps the consumer get to the desired outcome of having fun with a loved one at the movies. - 00:10–00:22 An on-screen animation of the app interface shows the consumer the steps to claim their free movie ticket, the perspective is from the viewer. - 00:22–00:25 The ad ends with the Orange logo, reinforcing the brand.

# Ad summary This ad showcases a woman using her phone at an airport, highlighting Orange's offering of 2GB of data and 2 hours of calls for 30 days, priced at 150 DH. The ad aims to convey the convenience and connectivity Orange provides while traveling. # Brand positioning Orange is positioned as a telecommunications provider that enables connectivity and ease of communication, especially while traveling. The brand is presented as modern and customer-focused, with a clear emphasis on providing accessible and convenient mobile plans that cater to the needs of travelers who want to stay connected without the burden of heavy expenses or complicated logistics. The brand aligns with values such as simplicity, accessibility, and reliability, focusing on functional benefits that enhance the travel experience. Orange aims to occupy a space in the consumer's mind as a go-to provider for staying connected, promoting a lifestyle of seamless travel and constant connectivity. # Product The featured product is a mobile telecommunications plan from Orange, which offers 2GB of data and 2 hours of calls for 30 days, priced at 150 DH. It is designed for individuals who need connectivity while traveling. The plan aims to address the common travel-related pain points of expensive roaming charges, limited data access, and the need to stay connected with family, friends, or work. The ad highlights this offering as a lightweight solution for travelers. The package provides essential connectivity resources without the need for long-term commitments or high costs, making it an ideal option for short trips or temporary stays. The ad promotes the product as an easy and affordable way to stay connected while traveling, ensuring users can enjoy the benefits of constant connectivity without the usual financial burden. # Visual style The ad has a clean, modern aesthetic with a focus on bright colors and clear messaging. The production quality appears to be studio-shot, with a professional model and well-lit setting. The visual motifs include color blocking and text overlays to highlight key information. The image treatment includes slight color grading to enhance the warmth and vibrancy of the orange tones. The overall style feels platform-native, fitting well within the visual language of social media feeds, and its scannability is high due to the use of bold text and contrasting colors. # Hooks Headline: Voyagez l'esprit léger # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a woman at an airport, looking at her phone and smiling, which is telling the story from the customer's perspective, conveying a sense of ease and enjoyment while using her mobile device. This is included to visually establish the setting and create an immediate connection with viewers who can relate to the experience of traveling and staying connected. It also shows that the customer is happy. - The next beat focuses on the text overlay highlighting the Orange data plan - "Voyagez l'esprit léger / Avec Orange, restez connectés." From the brand's perspective, this communicates the brand's offering directly, emphasizing the benefit of worry-free connectivity with Orange's services. This is included to explicitly state the core value proposition and associate the brand with a seamless travel experience. - The final beat reveals the Orange logo and the tagline "is here." This communicates the brand's presence and availability to provide solutions for connectivity. From the brand's perspective, it reinforces brand recognition and availability.

# Ad summary Ad promoting OSN services and the Orange brand, with the intent of creating a convenient at home entertainment experience. The ad features a woman in a cozy environment enjoying the OSN platform on her smart TV. # Brand positioning Orange is presented as a connectivity and lifestyle brand that aims to integrate into the user's modern life, providing entertainment and connectivity solutions. The brand leverages its partnership with OSN to offer a streamlined content experience, fitting into the user's relaxation time at home. This positions Orange as a provider that caters to modern, tech-savvy consumers seeking convenience and quality in their entertainment and communication. # Product The advertised product is a service bundle by Orange in partnership with OSN (a streaming platform). The package provides access to a vast library of streaming content, from movies to TV shows, all accessible on a smart TV. The subscription deal features a monthly recharge plan that includes Yo Max 5G. This offer addresses the purchase barrier of content access and connectivity by providing a convenient and bundled entertainment solution. # Visual style The ad uses a lifestyle shot featuring a cozy and warm at-home environment. The lighting is soft and inviting, creating a relaxed atmosphere. The color palette is neutral, with warm orange accents that reflect the brand colors. The overall production quality is high, suggesting a professionally staged and shot advertisement. # Hooks Headline: None used # Call to action None used. # Point of view - [object Object] # Storyline - The woman sits comfortably on a sofa, smiling while watching content on her large smart TV. This sets the scene and implies the user enjoying the streaming service at home. - The TV screen shows the user interface of a streaming service (OSN) featuring various content titles such as "Euphoria" and "The Misfits". This demonstrates the variety of entertainment options available through the service. - An offer bubble positioned in the top left advertises the service for a monthly fee of 9 (currency not specified), indicating affordability and value. The offer also states that it includes Yo Max 5G, highlighting the connectivity aspect of the bundle. - The combination of Orange and OSN logos at the bottom right promotes the partnership and reinforces the brand message of integrated entertainment and connectivity solutions.

# Ad summary This ad showcases a mobile phone with an active chat interface. Text overlays mimic the chat, with the brand's messaging integrated into this conversational format. The ad is visually straightforward, focusing on clarity and direct delivery of information about the brand's mobile plans. # Brand positioning Orange is presented as an accessible and forward-thinking telecommunications provider. By using casual language and simple graphics, Orange aligns itself with everyday mobile users, emphasizing simplicity and convenience. Orange pushes against conventional, complex marketing by offering straightforward, value-driven options. This positioning is more functional than emotional, concentrating on the practical benefits of mobile plans. Through its accessible tone and visuals, Orange aims to be seen as a friendly, no-nonsense provider that speaks directly to the needs of its customers. # Product The advertised product is Orange's mobile plan, specifically the 'Yo' plan. This plan provides unlimited service plus 12 GB of data and 12 hours of talk time for 99 per month. The plan is marketed towards mobile users seeking straightforward and value-driven options with data and talk time. Orange addresses the high cost of mobile service and offers a more flexible and cost-effective solution. # Visual style The ad has a clean, minimalist aesthetic with a focus on clarity and directness. The editing is straightforward, with static shots and minimal transitions. The production quality is polished, giving a commercial feel. The pace is consistent, with static shots and minimal movement. The visuals and text are timed to the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 A smartphone rests on a wooden table in a well-lit, casual setting. - 00:00–00:06 Text overlays appear above the phone, emulating a text message conversation. The text displays questions and answers about a phone plan, which highlights the product's key features. - 00:06–00:09 The screen displays the features of the Orange mobile plan, highlighting the unlimited data and talk time. - 00:09–00:12 The Orange logo is displayed, emphasizing the brand's presence and identity.

# Ad summary This ad promotes Orange 5G cellular service with 10 hours of talk, 52 GB of data, and two premium services for 199 Dirham per month. A man uses his phone in a social setting. The service's features are displayed on screen. # Brand positioning This ad presents Orange as a modern and digitally integrated telecommunications provider. The brand is positioned as offering high-speed 5G connectivity and comprehensive communication solutions that cater to the dynamic needs of its users. Its tone suggests that its services are user-friendly, designed to enhance digital experiences, and provide accessibility to various online platforms, pushing against the traditional telecom services by offering bundled entertainment and utility apps at a competitive price. The brand positioning is both functional, providing high-speed internet and talk time, and emotional, offering entertainment and connection, all designed to empower users to stay connected and enjoy digital content seamlessly. # Product The Yo Max 5G plan by Orange offers users 10 hours of talk time and 52 GB of high-speed 5G data per month. It is designed for individuals who require a robust data and talk solution to stay connected and enjoy digital content on the go. In addition to talk and data, the plan includes the ability to select two services from a curated list of applications and online platforms, which includes options such as VIU, YouScribe, and others, providing entertainment and utility. This subscription addresses the common purchase barrier of limited data or the need to subscribe to multiple platforms for entertainment and education by bundling these services into one package. The ad positions the Yo Max 5G plan as a comprehensive solution that combines essential communication features with entertainment and utility, all at a competitive price. # Visual style The ad has a modern and dynamic aesthetic, blending real-life visuals with digital graphics. The editing features quick cuts and transitions to highlight the product features and maintain viewer engagement. The production quality is polished, suggesting a professional commercial tailored for social media platforms. The use of bright colors like orange and yellow adds energy, while the graphic overlays communicate the product details in a clear and appealing manner. The pacing is quick, with cuts timed to the background music, enhancing the ad’s rhythm and impact. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad begins by showing a man using his phone in a social setting, suggesting easy integration into daily life. - 00:05–00:10 The scene quickly transitions to the product offering, highlighting its key features, such as talk time, data, and included services, emphasizing the comprehensive nature of the plan and providing direct value to the potential customer. - 00:10–00:14 The ad concludes with the Orange brand logo, reinforcing brand identity and ensuring the offering is clearly associated with Orange.

# Ad summary This ad promotes Orange Yo Max 5G in conjunction with PlayVOD, a streaming service featuring various films and series. The ad showcases a family enjoying content from PlayVOD on their phone, highlighting its availability 'anytime, anywhere' with the Yo Max 5G plan. # Brand positioning Orange is positioned as a provider of modern connectivity solutions, specifically through its Yo Max 5G mobile plan. The brand is presented as facilitating access to on-demand entertainment anywhere, anytime. Orange aims to occupy the space in the consumer's mind as a facilitator of on-the-go entertainment, especially by offering a PlayVOD subscription with the Yo Max 5G plan. The brand aligns with a lifestyle of convenience and access to a broad range of movies and series. # Product The Orange Yo Max 5G plan is a mobile service that provides users with high-speed 5G internet access, enabling them to stream content from services like PlayVOD. It's designed for individuals and families who want to enjoy movies and series on their mobile devices anytime, anywhere. The plan offers 1 hour of streaming plus 25GB of data, along with a complimentary PlayVOD subscription, addressing the need for accessible and affordable entertainment on the go. The plan is marketed as a hassle-free solution for mobile entertainment. # Visual style The ad's visual style combines UGC-style footage with polished graphic elements. The editing style employs quick cuts and transitions, especially during the montage of movies and shows, creating a fast-paced rhythm. The production quality shifts between casual, handheld shots and professionally designed graphics. The pacing is consistently fast, averaging around 10-12 cuts per minute, enhancing the energy and excitement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 Two individuals are sitting together on a sofa, looking at a phone in a dimly lit room. The phone displays the PlayVOD app, with a person using their finger to select a title. The message is that PlayVOD and Orange Yo Max 5G plan allows you to easily browse and pick a movie or TV show. The perspective is from an external observer watching these friends enjoy the entertainment. The tone is casual and intimate. - 00:05–00:11 00:05–00:11 A closer view of the phone's screen is shown to display the selection of movies and series available on PlayVOD. The screen then shows a scene from The Super Mario Bros Movie. This shows the type of content you can watch on PlayVOD. The perspective shifts to that of the content being displayed on the app. The tone is playful and engaging. - 00:11–00:18 00:11–00:18 The ad shows a rapid succession of clips from various movies and shows available on the PlayVOD streaming platform. These are interspersed with the service's logo and branding, emphasizing the breadth of content available. The perspective is from that of someone previewing a variety of content. The tone is dramatic and exciting. - 00:18–00:28 00:18–00:28 The ad shows different content available such as family films and movies, highlighting that PlayVOD and Orange Yo Max 5G provides entertainment for a range of people and moments. The perspective is that of someone browsing multiple content. The tone is informative and inclusive. - 00:28–00:35 00:28–00:35 The phone reappears, displaying the PlayVOD interface and a specific movie title, Jurassic World. This showcases the ease of finding and selecting movies from PlayVOD. An offer for the Yo Max 5G plan is displayed, emphasizing affordability and the included PlayVOD subscription. This is done from a brand perspective, informing the customer about the price and value of the offer. The tone is direct and promotional. - 00:35–00:39 00:35–00:39 The ad concludes with the Orange and PlayVOD logos, reinforcing the partnership and brand identity. The perspective is that of the brand, solidifying the connection. The tone is confident and recognizable.

# Ad summary This image ad promotes the Orange Blany app. The ad features a woman holding a phone displaying the app's interface. The ad also contains callouts with an orange design. # Brand positioning Orange is presented as a provider of accessible and valuable plans through its Blany app. The brand aims to occupy a space in the consumer's mind as a facilitator of beneficial plans, particularly during Ramadan, emphasizing both functional advantages and alignment with the spirit of the season. Orange is promoting a connection with its customers, offering them a way to discover and take advantage of the benefits available to them during the holy month. # Product The Orange Blany app is a tool designed to help users discover and take advantage of beneficial plans offered by Orange, particularly during Ramadan. It is implied to be user-friendly and accessible, allowing users to easily explore and benefit from available plans. The app aims to address the potential barrier of users being unaware of or not fully utilizing the available plans, positioning itself as a solution for maximizing the value of Orange's offerings during Ramadan. # Visual style The ad has a bright, modern aesthetic, with warm lighting and a focus on clean lines and clear messaging. The image treatment includes color grading to enhance the orange brand color, creating a cohesive and visually appealing composition. The overall style feels well-produced and designed to be easily scannable in a mobile feed. # Hooks Headline: عندك أورنج ؟ # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The woman holds up her phone, displaying the Orange Blany app interface, which visually introduces the product being advertised. This is from the perspective of the brand, showing the audience exactly what they are promoting. - The text overlay highlights the app's purpose: to help users discover and benefit from available plans during Ramadan, from the brand's perspective. This serves to emphasize the value proposition of the app to potential customers.

# Ad summary The ad promotes Orange Yo Max 5G in Arabic, emphasizing its 99 Dirham monthly price. It showcases a man enjoying the service on his phone in a stylish lounge. The ad emphasizes value by showing bundled entertainment options. # Brand positioning Orange is presented as a modern and innovative telecommunications brand offering 5G services. The brand targets a young, tech-savvy audience that enjoys streaming and staying connected. Positioned as affordable and customer-centric, the brand challenges category norms by bundling entertainment subscriptions, catering to the user's lifestyle beyond basic connectivity. It emphasizes functional benefits like speed and data, alongside emotional perks like entertainment and lifestyle integration. # Product The Orange Yo Max 5G plan offers mobile internet services with 1 hour of talk time and 25GB of data for 99 Dirham per month. The plan is designed for individuals who enjoy streaming, watching videos, and staying connected on their mobile devices. It includes a selection of complimentary services like Anghami, PlayViu, Busuu, and YouScribe. It addresses the barrier of high costs associated with premium mobile plans, offering an affordable all-in-one solution. # Visual style The ad has a polished, modern aesthetic with a vibrant color palette. It combines lifestyle visuals with animated graphics to communicate product details. Quick cuts and transitions align with the music's rhythm, creating a dynamic viewing experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 The ad begins by showcasing a man using his phone in a social setting, highlighting the everyday relevance of the product. - 00:05–00:10 The ad then quickly transitions to displaying the key features of the product, including the price and bundled services. - 00:10–00:14 The ad concludes with the brand's logo and tagline, reinforcing brand recognition and solidifying the key message.

# Ad summary This ad promotes Orange mobile plans for roaming with the message "Travel and you are in touch with your loved ones". The image displays recharge cards with data allotments overlaid on a photo of Mecca during the Hajj pilgrimage, targeting Arabic speaking customers in Saudi Arabia. # Brand positioning Orange is presented as a telecom provider offering affordable and reliable roaming services for those traveling to Mecca for the Hajj pilgrimage. This positioning appeals to those seeking to stay connected with loved ones during their religious journey, emphasizing convenience and accessibility. Orange aims to occupy a space of trusted connectivity for travelers, prioritizing customer needs during important life events. The brand’s services challenge the norm of expensive international roaming charges, aligning with values of affordability and customer-centricity. Orange leans into functional brand positioning through service provision. # Product The ad features Orange mobile recharge plans tailored for roaming services during the Hajj pilgrimage. The plans offer data allotments of 6GB plus 2 hours of calls and 8GB of data for 30-day and 15-day validity periods, respectively. These products are designed for pilgrims looking to stay connected with family and friends while in Mecca. The ad highlights the value and convenience of these plans, addressing the potential barrier of high roaming costs. The 150 and 100 SAR recharge cards offer different data and validity options to suit varying user needs. The use occasion is specifically the Hajj pilgrimage. # Visual style The ad employs a blend of product placement and contextual imagery, with recharge cards strategically positioned over a scenic background of Mecca. The production quality appears to be moderately polished. The color palette is dominated by the brand's signature orange, which helps in instant recognition. The typography is large and legible, and the visual elements are arranged in a clear, hierarchical manner, enhancing scannability. The style adopts a platform-native approach, designed for quick consumption in social media feeds. # Hooks Headline: None used # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a high-angle shot of pilgrims at Mecca, immediately establishing the setting and context. This visual primes viewers for the roaming plans by showing the location where they would be most useful, told from the vantage point of the brand to provide cultural context. - The image transitions to feature specific recharge card options from Orange, clearly outlining the data and call allowances available. The story here is told from the brand’s perspective, which seeks to highlight the affordability and options available to prospective customers. - The storyline progresses to a core message highlighting the benefit of staying connected with loved ones while traveling. This narrative is told through the brand which shows how its offering addresses the need to stay in touch while traveling, thus making the journey and experience better and more fulfilling. - The ad concludes by reinforcing Orange's presence and service availability in Saudi Arabia. This helps strengthen the brand’s association with the pilgrimage and its overall credibility, told from the brand's perspective.

# Ad summary This image ad for Orange advertises their 5G capabilities and invites customers to visit Orange stores in Marrakech for a chance to win a smartphone and accessories. # Brand positioning Orange is presented as a telecom and technology brand offering the latest smartphones and reliable 5G network access. The brand is positioned as a provider of modern mobile technology and connectivity. By showcasing current phone models and store locations, Orange wants to occupy the space of an accessible tech and service provider that caters to the modern customer. The brand presents a youthful and trendy image, aligning with a lifestyle of tech use on-the-go. # Product The featured product is Orange's 5G network service, as well as smartphone sales in their store locations. The product is for customers looking for smartphones, accessories, and reliable 5G network connectivity. The advertised USPs are the availability of the latest smartphones, a chance to win products through a raffle, and the reliability of Orange's 5G network. The ad encourages customers to visit Orange stores in Marrakech, offering a chance to win smartphones and accessories. The purchase barriers addressed are potentially customers being unaware of the availability of new smartphones or the capabilities of Orange's 5G network. The ad language focuses on promoting both the physical stores and the network service. # Visual style The ad uses a modern, casual visual style, blending street photography with promotional elements. The production quality is high, with clear shots and professional lighting. The image treatment includes background removal, text overlays, and color-coordinated elements to emphasize the Orange brand. The ad's typography is bold, enhancing scannability. The overall style seems intended for an in-feed format, with a lifestyle focus that would resonate with younger audiences. # Hooks Headline: مرحبا بكم بمتاجركم أورنج في مراكش # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the brand's name and a welcome message, inviting viewers to visit Orange stores in Marrakech. This message intends to draw in local customers and create a friendly, welcoming tone. The brand is communicating this message. - A group of young people is shown outside an Orange store, creating a modern and youthful image while implying that Orange is a place for younger generations to gather and purchase smartphones. The brand is creating this moment. - Text at the bottom states that Orange 5G is reliable and available. The brand is directly communicating this benefit. - The ad includes a prompt to participate in a raffle for a chance to win smartphones and accessories. This message is intended to incentivize visits and create excitement. The brand is conveying this.

# Ad summary This ad promotes Orange's Yo plan in Morocco. It features a man walking along the beach, using his phone. Overlays highlight the plan's details. The ad concludes with the Orange logo. # Brand positioning Orange is presented as a provider of mobile communication services, specifically highlighting its 'Yo' plan. The brand aims to be seen as modern and connected to its users' lifestyles, enabling seamless communication and data access. The ad promotes convenience and affordability by offering a complete package for a full month of usage, emphasizing user comfort and connectivity. # Product The advertised product is the 'Yo' mobile plan by Orange, offering a comprehensive monthly package for 49 Moroccan Dirhams. The plan includes 5 hours of call time and 1 GB of data. It's designed for users who want to stay connected and enjoy full access to communication services. The ad addresses the need for affordable and complete mobile plans. The main selling point is that it provides all essential communication features for a full month, allowing users to stay connected and relaxed without worrying about additional charges. # Visual style The ad has a bright and casual aesthetic. The editing style is straightforward with static shots and minimal transitions. The production quality appears polished, giving off a commercial feel. The pacing is consistent, with one key visual transition to the brand logo. The audio-visual sync is maintained throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with a man walking by the beach, smiling while using his phone. - 00:01–00:05 The ad highlights the 'Yo' plan details, emphasizing that it provides a complete package for a full month. - 00:05–00:07 The ad concludes with the Orange logo, reinforcing the brand.

# Ad summary Summary of the ad. # Brand positioning Orange is presented as a reliable telecommunications provider focused on offering cost-effective solutions to address consumer concerns about high calling costs. The brand positions itself as an ally to its customers, understanding their worries and providing practical solutions that make communication affordable and accessible. The ad promotes Orange as a brand that cares about its customers' needs and provides options that enable them to stay connected without financial stress. This suggests that Orange seeks to occupy a space in the consumer's mind as an empathetic and economical choice. # Product The ad promotes the Orange *1 offer, which gives customers one hour of call time and 20 MB of data for just 10 dirhams. The offer is valid for seven days and is intended for users who are worried about running out of credit when making calls. The USP is affordability and accessibility, as the product provides ample call time and data at a low cost, eliminating the need to worry about high phone bills. This product is designed for individuals who want to stay connected without financial burden. By highlighting the offer's specific features, such as one hour of calls and seven-day validity, the ad clearly conveys the value proposition and aims to persuade viewers that this product is worth buying. # Visual style The ad has a polished and professional commercial feel. The editing style includes quick cuts and smooth transitions to maintain viewer engagement. The production quality appears high-end, with well-lit shots and clear visuals. The pacing is consistent throughout the ad, creating a seamless narrative flow. Audio-visual sync is well-managed, with text and product actions timed to match the speaker's lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A man in a suit sits at a table, smiling broadly as he answers a phone call. The intention is to set a positive tone and engage the viewer with an initial impression of joy. - 00:04–00:12 00:04–00:12 The man explains to his boss (Chef) that he has a stressed-out client who worries about calling because they are concerned about running out of credit. This highlights the problem the product aims to solve: the anxiety of high call costs. - 00:12–00:18 00:12–00:18 The man assures his boss that he has found a solution for the client: the Orange *1 offer, which includes one hour of calls for just 10 dirhams. This introduces the Orange product as the solution to the problem. - 00:18–00:25 00:18–00:25 He elaborates on the benefits of the offer, mentioning the validity for a whole week. He says that the client's happiness is beyond words. This emphasizes the value and satisfaction that the product brings. - 00:25–00:28 00:25–00:28 The man concludes by saying that he learned everything from his boss, indicating gratitude and reinforcing the positive image of the company. This is a lighthearted, comedic tone.

# Ad summary The ad highlights the Orange Money service, promoting the benefit of receiving a 10% cashback when paying Orange bills through the app. # Brand positioning Orange Money is presented as a convenient and rewarding digital payment solution for Orange services. The brand aims to simplify bill payments and incentivize users with cashback rewards. Orange Money is positioned as a user-friendly tool that integrates seamlessly into customers' daily lives. The brand uses a clean visual style to convey its focus on ease of use. # Product The Orange Money service is a digital payment platform that allows users to pay their Orange bills directly through the app. The ad highlights the cashback reward program, offering a 10% cashback on payments made via Orange Money. This incentive is positioned as a key benefit for using the service, making it a cost-effective and convenient way to manage Orange bills. The cashback offer is limited to one Orange bill per month, with a maximum reward of 30 dirhams. # Visual style The ad uses a clean, modern style with a focus on simplicity. The color palette is warm and inviting, with the orange and white branding creating a consistent visual identity. The image is well-lit and professionally shot, giving it a polished look. The graphic elements, such as the arrow and cashback badge, are clean and easy to understand. The overall style is designed to be visually appealing and easy to scan, making it effective for social media. # Hooks Headline: استرجع 10 CASH BACK # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a woman sitting on a couch, smiling and looking at her phone, indicating that she is using the app. This sets the scene and shows the product in use, from the customer's perspective. - A visual badge highlights the cashback reward of 10% when paying bills using Orange Money. This emphasizes the key benefit of using the service, from the brand's perspective. - The tagline "خلص فاتورتك أورنج على Orange Money واسترجع 10% على حسابك" reinforces the message by stating that users can pay their Orange bills with Orange Money and get 10% cashback. This reinforces the value proposition of the service, from the brand's perspective. - The Orange Money logo and tagline appear at the bottom, reinforcing brand identity. This ensures that viewers recognize the brand, from the brand's perspective.

# Ad summary This image ad for Orange announces availability at Orange stores in Marrakech, promoting the new Samsung S26 phone. # Brand positioning The brand being promoted is Orange, a telecommunications company offering services and products such as the new Samsung S26 phone. The brand is positioned as a reliable provider of phone services with the text, "Orange 5G الريزو عليه تعوّل", indicating trust and dependability. The brand uses bright, youthful imagery and is aligning itself with modern tech products. It also appears to be focusing on local relevance with the phrase "بمتاجركم أورنج في مراكش", indicating a presence in Marrakech. # Product The product featured in the ad is the new Samsung S26 smartphone. It is presented as a desirable, modern piece of technology available at Orange stores in Marrakech. The ad highlights the phone with a circular inset. It also shows an image of the phone with a text box "شاركو فالقرعة و حاولو تربحو" that seems to hint at opportunities to win or try the device. # Visual style The ad features a clean and modern visual style, with bright, saturated colors and sharp photography. The image appears to be professionally shot, with attention to lighting and composition. The overall aesthetic suggests a youthful and tech-savvy brand, targeting a younger demographic. The layout is simple and direct, with clear messaging and a focus on product visibility. # Hooks Headline: مرحبا بكم بمتاجركم أورنج في مراكش # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the name of the brand, Orange, displayed above a group of people, establishing immediate brand recognition. The brand's perspective highlights the brand's name to the audience. - The ad invites customers to visit Orange stores in Marrakech, highlighting the specific location of the promotion. The brand's perspective aims to attract local customers in Marrakech. - An inset image showcases the Samsung S26 smartphone, emphasizing the product being promoted. The brand's perspective draws attention to the key offering available at their stores. - A group of young adults is standing in an Orange store, visually associating the product with a youthful and engaged demographic. The audience is experiencing the brand’s desired customer base. - The bottom banner reiterates the brand name "Orange" along with "5G الريزو", reinforcing the brand's association with 5G connectivity and the sense of dependabililty through the phrase "عليه تعوّل". The brand's perspective emphasizes its reliability in the digital age.

# Ad summary This image ad showcases Orange Money, the mobile payment service from Orange. It features a man in a busy marketplace using his phone to easily pay his bill, highlighting the convenience and ease of the service. # Brand positioning Orange is presented as a forward-thinking and reliable telecommunications and mobile payment service provider. The brand is positioned as a modern and user-friendly solution, emphasizing convenience and simplicity in managing finances. The ad suggests Orange Money aligns with a lifestyle of ease and efficiency, allowing customers to handle payments effortlessly, wherever they are. This positioning is functional, highlighting the performance and simplicity of the service. # Product Orange Money is a mobile payment service offered by Orange that enables users to easily manage and pay their bills. The service is designed for individuals who seek convenience and efficiency in their financial transactions, particularly those who are on-the-go and need to handle payments from various locations. The ad emphasizes ease of use, allowing customers to pay any Orange bill effortlessly using their mobile phones. This addresses the pain point of traditional, time-consuming payment methods by offering a seamless and accessible alternative. # Visual style The ad has a natural, real-life aesthetic with a slightly blurred background to emphasize the main subject. The production quality appears to be high, with a focus on clear, well-lit visuals. The orange color scheme is consistent with the brand and is used to draw attention. The image has a platform-native style, suitable for in-feed placement, and is designed to be easily scannable. # Hooks Headline: ‏خلص أي ي فاتورة أورنج بكل سهولة و بالطريقة اللي تناسبك!‎ # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a man in a bustling marketplace, setting the scene and showing the product in a real-world, everyday context. This helps to convey a sense of immediacy and relevance. The message is that Orange Money is useful and accessible in various environments, making it convenient for users regardless of their location. The perspective here is that of the customer, experiencing the product in their daily life. - The man is shown looking at his phone and a paper bill, suggesting he is using the Orange Money app to manage his payment. This visually demonstrates how the service works and what the user experience is like. The message is that the Orange Money app simplifies the bill-paying process, making it quicker and easier. The perspective is from the brand, showcasing the functional benefits of the product. - The text reinforces the convenience and ease of using Orange Money, highlighting that you can pay any Orange bill with ease and in a way that suits you. The message focuses on the flexibility and user-centric design of the service. The perspective switches to the brand, reaffirming the value proposition and encouraging users to adopt the service.