How YesStyle.com Advertises on Meta

# Ad summary The image is an advertisement for the Korean skincare brand epii, specifically showcasing their "Glass Skin Blueprint" collection. The ad features three of their products: the Double Up Cream in NAD+NMN&TXA and Ectoin & Panthenol formulas, and the New Skin Toner with Snow Mushroom & PHA. The ad aims to promote these products as a way to achieve trending "glass skin". # Brand positioning Epii, presented in this ad, is a Korean skincare brand focused on achieving a trendy and highly sought-after "glass skin" complexion. The brand is positioned as a provider of innovative skincare solutions with its range of products that cater to different skin needs. The brand places itself within the trend-conscious and results-driven segment of the skincare market. The brand's focus is functional as its products focus on effectiveness and visible results through specific ingredients that cater to different skin types. # Product The ad features three products from Epii, all intended to create “glass skin.” First is the Epii Double Up Cream, available in two formulations: one with NAD+NMN & TXA, and another with Ectoin & Panthenol. These creams are designed to enhance skin appearance and health. The second product is the Epii New Skin Toner, formulated with Snow Mushroom & PHA. This toner is likely meant to hydrate, exfoliate, and prepare the skin for subsequent products. The ad promotes these products as a cohesive skincare routine designed to deliver a radiant, smooth, and translucent complexion, aligning with the “glass skin” trend. Each product is labeled with its volume, offering transparency and additional information to the consumer. # Visual style The ad has a clean, polished studio shot aesthetic. The products are displayed against a neutral background with diffused lighting and soft shadows to highlight their features. The overall feel is modern and minimalist, aligning with current skincare and beauty trends. The color palette is soft, with pastel product packaging and purple accents. The composition is carefully arranged to draw attention to the products and associated text. # Hooks Headline: TRENDING “GLASS SKIN BLUEPRINT” # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action EXPLORE NOW # Point of view - [object Object] # Storyline - The ad begins by highlighting that the “glass skin” look is trending, which aims to capture the viewer’s attention by associating the featured products with a popular beauty standard. The brand is telling the audience to start the journey to perfect skin now. - The ad then introduces the brand's “Glass Skin Blueprint,” positioning the featured products as the key to achieving this trending look. The brand is telling the audience their products are a good solution. - The ad concludes by presenting Epii's range of products, reinforcing that the brand offers solutions to help the viewer achieve "glass skin." The brand is directly inviting the viewer to buy now.

# Ad summary This image ad by YesStyle promotes a variety of sunscreen products, highlighting a discount of up to 50%. The ad features several sunscreen tubes and bottles against a sky background, accompanied by text in French encouraging viewers to purchase now. # Brand positioning YesStyle is presented as an accessible and value-driven online retailer that specializes in Asian beauty and lifestyle products. The brand is positioned to appeal to consumers seeking trendy skincare solutions at discounted prices, as evidenced by the promotional discount on sunscreens. By offering a curated selection of popular sunscreens, YesStyle is seen as a go-to destination for those wanting to easily discover and purchase Asian beauty products. # Product The ad showcases various sunscreen products, each in a tube or bottle format. These sunscreens are hydrating and designed to protect the skin. Featured products include the CENTELLA sunscreen which is the SKIN1004 Madagascar Centella Water Sun Cream, and a product labeled as "Relief Sun: Rice + Probiotics" which is the Beauty of Joseon Relief Sun Rice + Probiotics SPF50+ PA++++ sunscreen. The products aim to address the common purchase barrier related to cost by offering a 50% discount on sunscreen. There is also a product labeled as 자작나무 수분선크림, which is translated to Birch Juice Moisturizing Sunscreen. # Visual style The ad has a clean and bright aesthetic, leveraging the natural sky background to create a fresh, airy feel. The production quality appears polished, with well-lit product shots and clear text overlays. Visual motifs include the arrangement of sunscreen products in a visually balanced manner. The image treatment involves background removal for the products and the addition of bubble-like shapes for visual interest. The typography is large and bold, ensuring high scannability. This style aims to create a sense of trust and visual appeal, increasing the likelihood of viewers pausing to engage. # Hooks Headline: PROTÉGEZ VOTRE PEAU avec des écrans solaires hydrantes # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action ACHETEZ MAINTENANT # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the YesStyle logo to immediately establish the brand's identity. The brand aims to familiarize the audience with its logo and branding. - Next, the ad highlights the benefit of using sunscreens to protect the viewer's skin and promotes the products as hydrating. The brand is educating the consumer about a value proposition. - The image then presents a discount of up to 50% to incentivize immediate purchase. The brand is making an appeal based on value to encourage a purchase. - Finally, the ad includes a call to action to encourage viewers to 'ACHETEZ MAINTENANT'. The brand is prompting immediate action.

# Ad summary An ad for YesStyle featuring a variety of skincare products with a discount offer. The image highlights several products available on the YesStyle website, showcasing a range of skincare options. It emphasizes the discount offer as a call to action. # Brand positioning YesStyle is an online retailer offering a wide range of Asian fashion, beauty, and lifestyle products. The brand positions itself as a destination for discovering and purchasing popular and trending Asian beauty items, giving consumers access to curated skincare solutions. It caters to a customer base interested in exploring and adopting Asian beauty practices, with an emphasis on accessibility and variety. # Product The ad showcases a curated selection of skincare products available on YesStyle. These include moisturizers, serums, and treatments from brands like SKIN1004, celimax, and Beauty of Joseon. Each product has distinct packaging and purpose, such as soothing relief, brightening, and targeted treatments. Key products shown are the SKIN1004 Centella Ampoule Foam, Arencia Vitamin C Booster Shot, Celimax Retinal Shot, Beauty of Joseon Relief Sun Rice + Probiotics SPF50+ PA++++, SKIN1004 Centella Water Fit Sun Cream, and Dr. Althea 345 Relief Cream. The ad emphasizes the availability of these products on YesStyle, suggesting convenience and variety for customers seeking to explore different skincare options. # Visual style The ad employs a clean, product-focused layout with a bright color scheme of purple and white. The products are arranged in a visually appealing manner, with clear text and simple graphics to highlight the discount offer and call to action. The design feels modern and optimized for scannability on social media feeds. # Hooks Headline: JUSQU'À 50% DE RÉDUCTION # Benefits - [object Object] # Features - [object Object] # Call to action ACHETEZ MAINTENANT # Point of view - [object Object] # Storyline - The ad opens with a purple banner that promotes YesStyle and the availability of skincare products on their site, inviting potential customers to explore their options. This establishes the brand and product focus from the start (Brand POV). - The center highlights a discount of up to 50% on the featured skincare products, creating a sense of urgency and incentivizing immediate purchase. This offer is presented to capture attention and drive conversions (Brand POV). - A collection of skincare products is displayed, showcasing a variety of brands and formulations available through YesStyle. This arrangement aims to illustrate the range and quality of skincare options offered by YesStyle, emphasizing the breadth of their selection (Brand POV). - The ad concludes with a call to action encouraging viewers to make a purchase, reinforcing the ad's primary goal of driving sales. This prompt is directly aimed at converting interest into tangible action (Brand POV).

# Ad summary A creator shares their favorite Korean sunscreens. She demos several products while sharing key features, including that they are lightweight and water-based. She also highlights a current promotion available. # Brand positioning The ad promotes Korean skincare and positions it as high quality, effective, and enjoyable to use. The brand aligns with the values of beauty enthusiasts and those interested in innovative skincare solutions. The tone is enthusiastic and friendly, focusing on the user experience and highlighting the benefits of using these products for achieving healthy and radiant skin. # Product The ad features three Korean sunscreens: two from SKIN1004 and one from Tocobo. The SKIN1004 sunscreens are highlighted for being lightweight and water-based, making them ideal for everyday use without feeling heavy on the skin. One is described as “the OG of sunscreen that doesn’t feel like sunscreen.” The Tocobo sunscreen, presented in stick form, is recommended for days when skin is a little oily and is praised for its ease of reapplication. The ad focuses on the unique qualities of each product to meet different skincare needs and preferences, emphasizing their lightweight textures and suitability for various skin types. # Visual style The ad has a clean and bright aesthetic, typical of UGC content. The editing style involves quick cuts to maintain engagement. The production quality is polished enough to look professional while retaining the authenticity of user-generated content. The pacing is moderate, aligning with the natural flow of speech. The audio-visual elements are synced with the text overlays and product actions, timed to enhance the viewing experience. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator presents several Korean sunscreen products. - 00:03–00:05 She states that, as a makeup girly, she will never stop talking about these products. - 00:05–00:06 The creator applies the sunscreen to her hand to show that they are lightweight. - 00:06–00:09 The creator states that they are water-based, as you can see. - 00:09–00:11 The creator describes the first sunscreen from SKIN1004 as “the OG of sunscreen that doesn’t feel like sunscreen.” - 00:11–00:13 The creator presents a sunscreen from Numbuzin. - 00:14–00:16 The creator says that she loves the Tocobo sunscreen stick because it is easy to reapply and is good for days when she is a little oily. - 00:17–00:19 The creator shares that the best part is that you can get all of this on YesStyle using the code [YESSTYLE] for -10% supplementaires pour les nouveaux clients.

# Ad summary The ad features a woman with blonde hair demonstrating a seven day sheet mask reset routine to promote clear skin. The products shown are being offered at a discount on YesStyle. # Brand positioning This ad showcases a range of skincare products, specifically sheet masks, positioned for a 7-day "skin reset glow." The brand's approach emphasizes a structured routine, aligning with the trend of curated skincare regimens. The brand is not explicitly stated. The ad highlights a functional approach to skincare, with each day dedicated to a specific skin benefit, rather than focusing on emotional branding. This approach pushes against the notion of one-size-fits-all skincare, advocating for tailored solutions. The focus on affordable sheet masks suggests accessibility, potentially targeting a younger demographic keen on experimentation without heavy investment. # Product The ad promotes a 7-day skincare routine featuring various sheet masks designed to reset and enhance skin's glow. Each day of the week is associated with a specific function: Monday for Brightening, Tuesday for Restoring, Wednesday for Repairing, Thursday for Soothing, Friday for Firming, Saturday for Renewing, and Sunday for Plumping. The products vary in packaging, ingredients, and textures, suggesting a tailored approach to address different skin needs throughout the week. The ad highlights ease of use with application and removal. Each of the masks is applied to the face for a short period of time, then peeled off to reveal glowing skin. The products are all sheet masks. # Visual style The ad has a clean, clinical aesthetic with a bright environment. The product is the main focus of each shot with very little background, keeping the focus of the product. The editing is fast with quick cuts to show a 7-day process in a short period of time. The production quality is high. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Get these sheet masks up to 50% OFF # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the woman removing a sheet mask, signaling a skin transformation. - 00:01–00:02 She holds up the various products for the 7-Day Skin Reset Glow, displaying the range and setting the premise. - 00:02–00:03 The scene transitions to Monday where the woman opens a container of cream, applies it to her face, showing how to start the routine. - 00:03–00:05 The woman shows how to apply a sheet mask to her face for Tuesday. - 00:05–00:07 For Wednesday the woman is applying a gel type mask to her face using a spatula. - 00:07–00:10 On Thursday, the woman opens a package and applies a sheet mask to her face. - 00:10–00:12 On Friday, the woman opens a package and applies another sheet mask to her face. - 00:12–00:14 For Saturday, the woman is removing the lid from a jar and applying the gel mask to her face. - 00:15–00:17 The scene shows for Sunday, the woman applies a product using a spatula to her face. - 00:17–00:20 The woman poses to indicate her skin routine is done and shows results of the product, before calling out that you can get these sheet masks at YesStyle.

# Ad summary This ad showcases a collection of Korean face moisturizers from various brands available on YesStyle. The ad aims to attract customers interested in Korean skincare products, particularly moisturizers, by presenting a range of options and a direct call to action to shop. # Brand positioning YesStyle is presented as an online retailer specializing in Korean beauty and fashion products. The brand positions itself as a destination for customers seeking a curated selection of K-beauty moisturizers. By featuring multiple brands in one ad, YesStyle emphasizes its role as a comprehensive marketplace, offering variety and convenience. The brand's tone is modern and accessible, aligning with the trends and preferences of skincare enthusiasts. # Product The ad features a collection of Korean face moisturizers from various brands. These moisturizers are designed to hydrate and nourish the skin, with each product offering unique formulations and benefits. The products include Mixsoon Bean Cream, Dr. Althea 345 Relief Cream, Beauty of Joseon Dynasty Cream, Purito Seoul Mighty Bamboo Panthenol Cream, Aestura Atobarrier 365 Cream, and Dr. G R.E.D Blemish Clear Soothing Cream. Each moisturizer is packaged in a jar or tube and features key ingredients like bamboo, panthenol, and other soothing components. The ad highlights the variety of options available, catering to different skin types and preferences. The products are presented as solutions for achieving healthy, hydrated, and clear skin. # Visual style The ad features a clean and modern visual style with a focus on product presentation. The use of a gradient background and minimalist design elements creates a visually appealing and professional look. The lighting is bright and even, highlighting the product details and packaging. The overall aesthetic is consistent with e-commerce and beauty advertising trends, aiming to capture attention and convey a sense of quality and trustworthiness. # Hooks Headline: KOREAN FACE MOISTURIZERS # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad opens by showcasing a variety of Korean face moisturizers, immediately grabbing the attention of viewers interested in K-beauty. This is told from the brand's perspective, aiming to present a range of options available on YesStyle. - The ad then highlights the different brands and formulations of the moisturizers, emphasizing the variety and unique benefits of each product. This is told from the brand's perspective, aiming to educate potential customers about the available choices. - The ad concludes with a clear call to action, inviting viewers to shop now and explore the featured moisturizers on YesStyle. This is told from the brand's perspective, aiming to drive immediate sales and conversions.

# Ad summary This ad showcases a range of SKIN1004 skincare products available at YesStyle, emphasizing their use as everyday skincare essentials. The ad features a clean, minimalist aesthetic with a focus on product presentation and a clear call to action. # Brand positioning SKIN1004 is presented as a skincare brand focused on essential daily skincare. The brand is associated with simplicity and effectiveness, offering a range of products designed for everyday use. The collaboration with YesStyle suggests a focus on accessibility and trendiness, positioning the brand as a go-to for consumers seeking reliable and straightforward skincare solutions. The brand seems to ignore the trend of overly complex skincare routines, instead focusing on the essentials. # Product The ad features a range of SKIN1004 products, each designed for daily skincare routines. The products include: a light cleansing oil, a tone brightening capsule ampoule, a pore cleansing quick clay stick mask, a pore tightening water gel cream, and a pore-mizing fresh ampoule. Each product is packaged in minimalist containers with clear labeling. The cleansing oil is designed to gently remove impurities, while the brightening ampoule aims to even out skin tone. The clay stick mask targets pore cleansing, and the water gel cream provides hydration. The fresh ampoule is designed to minimize pores. The ad highlights the brand's focus on pore care and essential skincare needs, suggesting that these products are worth trying for a simple yet effective routine. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The production quality is highly polished, with studio-shot images and careful attention to lighting and composition. The visual motif is a product-focused flatlay, with a simple background and clear product placement. The image treatment includes background removal and soft shadows to enhance the products' visibility. The typography is large and bold, ensuring scannability. The style contrasts with platform-native content, opting for a high-design aesthetic that aims to capture attention through its polished appearance. # Hooks Headline: EVERY DAY SKINCARE ESSENTIALS # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW # Point of view - [object Object] # Storyline - The ad opens with a partnership announcement between YesStyle and SKIN1004, immediately establishing credibility and a sense of collaboration. This is told from the brand's perspective to highlight the partnership's significance. - The ad then transitions to showcasing the products as "EVERY DAY SKINCARE ESSENTIALS," framing them as necessary components of a daily routine. This is told from the brand's perspective, emphasizing the importance and relevance of the products. - The ad concludes with a "SHOP NOW" call to action, directly prompting the audience to purchase the featured products. This is told from the brand's perspective, driving immediate action and conversion.

# Ad summary This ad features a creator discussing and demonstrating her favorite Korean sunscreens. She mentions that they are lightweight, water-based, and good for reapplying. # Brand positioning This ad promotes YesStyle, an online retailer of Korean beauty products. YesStyle offers a variety of skincare items with a focus on value and convenience. It's portrayed as a go-to destination for those looking to explore Korean beauty trends, especially by highlighting products from different brands. YesStyle aims to occupy the space of a curated and reliable source for Korean beauty. # Product This ad features a selection of Korean sunscreens available for purchase on YesStyle. The sunscreens are presented as lightweight, water-based, and easy to reapply, making them suitable for daily use. The creator highlights the OG sunscreen that doesn't feel like sunscreen. She features sunscreens from the brands SKIN1004 and Tocobo, noting that some are suited for days when skin is a little oily. The sunscreens are presented as essential items for makeup lovers and skincare enthusiasts seeking effective sun protection that doesn't feel heavy or greasy. # Visual style The ad has a polished UGC feel. It is shot with natural lighting, and the background is kept simple and consistent. The editing includes quick cuts between shots. The pacing is consistent throughout. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The creator introduces a selection of Korean sunscreens. - 00:03–00:04 She shares that as a makeup lover, she will never stop talking about these sunscreens. - 00:05–00:05 She states that the sunscreens are lightweight. - 00:06–00:08 She shows two similar sunscreens and claims that they are water-based. - 00:09–00:11 She describes one of the sunscreens as the 'OG of sunscreen that doesn't feel like sunscreen'. - 00:12–00:14 The creator shows another sunscreen and claims that she loves it for days when she is a little oily. She then shows a different sunscreen and says 'I love her'. - 00:15–00:16 She applies the suncreen stick to her cheek and states that it is easy to reapply. - 00:17–00:19 The creator states that the best part is you can get all of this on YesStyle, and shares a discount code.

# Ad summary This ad is promoting various skincare products from several brands that are sold on YesStyle. The ad shows a collage of different tubes of skincare products on a rotating purple and white background, with text stating that they are up to 50% off. # Brand positioning YesStyle is an online retailer focusing on Asian beauty and fashion products. The brand aims to be a go-to online destination for customers looking to discover and purchase a wide range of skincare, makeup, and fashion items from Asian brands. YesStyle positions itself as a curator of trendy and innovative products, catering to customers who are interested in exploring Asian beauty and style. The brand uses promotions such as discounts to encourage customers to try and buy their products. # Product This ad features a variety of skincare products, including creams, serums, and sunscreens. Each product is formulated with specific ingredients and targets different skin concerns, from hydrating dry skin to reducing the signs of aging. Several products are identified as bestsellers on YesStyle. The Beauty of Joseon Relief Sun is described as a sunscreen with rice and probiotics. The Celimax The Vita-A Retinal Shot Tightening Booster is marketed as an anti-aging serum. The Skin1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum is identified as sunscreen as well. The Arencia Vitamin C Booster Shot promotes radiance and boosting. The Dr. Althea 345 Relief Cream aims to be a post-acne relief cream. The ad presents these products as effective solutions for various skincare needs, encouraging viewers to try them to improve their skin's health and appearance. # Visual style The ad features a colorful and eye-catching visual style, using a purple and white color scheme with rotating backgrounds to draw attention. The editing style includes quick cuts to showcase various skincare products. The overall production quality appears polished, aiming to present a professional and appealing image of the brand and its offerings. The fast pacing of the ad, with frequent transitions between products, creates a sense of urgency and excitement. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action ACHETEZ MAINTENANT # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a colorful arrangement of various skincare products, including creams, serums, and sunscreens. - 00:00–00:02 The visual introduces the theme of the ad, presenting a wide selection of skincare items available through YesStyle, enticing viewers with the promise of variety. - 00:00–00:02 This is from the brand’s perspective, showcasing different brands and products it offers. - 00:03–00:05 Following the introductory shot, the ad transitions to highlighting specific skincare products, starting with the Beauty of Joseon Relief Sun. - 00:03–00:05 The focus shifts to individual product features, such as the inclusion of rice and probiotics in sunscreen, suggesting the product's benefits. - 00:06–00:26 The ad continues to showcase different products, each framed against the same colorful backdrop. - 00:06–00:26 By visually associating different products with the same endorsement elements, the ad aims to create a cohesive image of YesStyle as a trusted source for skincare solutions. - 00:06–00:26 This highlights YesStyle’s reputation as a curated selection of top-selling skincare items.

# Ad summary This image ad showcases a collection of skincare products available on YesStyle.com, highlighting their '2026 Collection Bestsellers'. # Brand positioning YesStyle is presented as a one-stop online retailer for trending Asian beauty and fashion products. The brand aggregates products from multiple Korean and other Asian brands, offering customers a curated selection of popular items. By showcasing a range of top-selling skincare products in this ad, YesStyle aims to position itself as a reliable source for customers seeking to explore and purchase the latest beauty trends from Asia, eliminating the need to search individual brand sites. The customer should care because YesStyle simplifies access to a variety of sought-after Asian beauty products, providing a convenient and curated shopping experience. # Product The ad features a collection of skincare products, including: Purito Mighty Bamboo Panthenol Cream (a cream designed to moisturize and fortify the skin's moisture barrier), Anua 10+ Serum (formulated with niacinamide and tranexamic acid (TXA) to target skin concerns), Dr. Althea 345 Relief Cream (a cream that soothes and relieves skin irritation), EOQUAL BERRY Vitamin Illuminating Serum (a serum with vitamin to brighten the skin), Medicube Collagen Night Wrapping Mask (an overnight mask to improve collagen production), and a pink facial device (used to enhance skincare product absorption). These products cater to individuals looking for effective and innovative skincare solutions to address issues such as hydration, brightening, and overall skin health. The ad emphasizes the popularity and quality of these items by labeling them 'Bestsellers'. # Visual style The visual style is clean and brightly lit, with a focus on showcasing the products against a simple gradient background. The image is professionally produced, emphasizing the sleek packaging and product details. The overall aesthetic is modern and inviting, aligning with e-commerce presentation styles. # Hooks Headline: 2026 Collection Bestsellers # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW AT YESSTYLE.COM # Point of view - [object Object] # Storyline - The ad opens with a display of multiple skincare products from various brands, which conveys the message that YesStyle offers a curated selection of popular skincare items. The brand is conveying that they have gathered products for their customers and are offering it through their site. - The text '2026 Collection Bestsellers' highlights the popularity and trending status of these items, signaling that these products are sought-after and effective. YesStyle is showing that the products are popular amongst their customers. - The inclusion of a 'SHOP NOW AT YESSTYLE.COM' call to action (CTA) at the bottom of the ad encourages immediate purchase and directs viewers to the YesStyle website. The CTA comes from the brand to drive a purchase of the products being displayed.

# Ad summary This ad features a woman showing off the Ddalva Whipped Cleanser. She applies the cleanser to her skin, while showing off the texture and touting the benefits. She then applies her makeup and comments on how smooth her skin is. # Brand positioning The ad presents the brand K-Beauty as a provider of gentle, effective skincare solutions crafted with natural ingredients and luxurious textures. It positions the brand as a fusion of indulgence and efficacy, focusing on natural ingredients that are good for your skin. It emphasizes the 'glow care' aspect, aligning with a lifestyle that values healthy, radiant skin, and the idea that skincare can be both a self-care ritual and a path to a bright, glowing complexion. The brand aims to make luxury and effective skincare accessible, particularly for those who want natural ingredients. # Product The ad features Ddalva Whipped Cleanser, a facial cleanser by K-Beauty. It is presented as 100% vegan and is composed of a blend of fruit extracts. The product has a whipped, fluffy texture and is designed for dry skin. The product's USPs are that it cleanses the skin without stripping it, leaving it dehydrated, effectively removes excess oils, dirt, and makeup, and is gentle enough for sensitive skin. The cleanser is formulated to boost glow, strengthen the skin's barrier, and brighten the skin with key ingredients like niacinamide and glutathione. A little goes a long way, and its ingredients are designed for dull skin. # Visual style The ad has a polished, commercial feel. It features static shots and smooth transitions. The production quality is high, giving it a professional look that supports the intended tone of quality and luxury. The pacing is consistent and moderate, allowing viewers to easily follow the demo and the creator's narration. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The creator introduces the Ddalva Whipped Cleanser, emphasizing its whipped texture and showing it being dispensed from its container. The message is to introduce the product and its unique texture, making it visually appealing. The tone is enthusiastic and inviting, making viewers curious. - 00:07–00:14 00:07–00:14 The creator shows the product packaging and highlights that she is already on her second bottle. The message is that the product is worth repurchasing, which positions the product as effective. The tone is confident. - 00:14–00:23 00:14–00:23 The creator begins to apply the product to her face. The message is that the product is easy to apply. The perspective is from a first-person perspective. - 00:23–00:33 00:23–00:33 The creator gently massages the product into her skin and states that it melts away all excess oils, dirt, and makeup. The message is that this product effectively removes oils, dirt, and makeup. The tone is reassuring. - 00:33–00:46 00:33–00:46 The creator shows the resulting clean skin after using the product and applies makeup, noting how smooth her skin feels and how easily the foundation glides on. The message is to show the positive effects of using the product before applying makeup. The tone is satisfied. - 00:46–00:53 00:46–00:53 The creator claims this product helps create a bright, glowy complexion using natural ingredients tailored for dull skin. The message is to emphasize the ingredients, the product benefits, and target skin type. The tone is confident.

# Ad summary This ad showcases Celimax's Retinal Shot Tightening Booster, emphasizing its anti-aging benefits and affordability. Through simple visuals and clear text overlays, it targets viewers interested in skincare and anti-aging solutions. # Brand positioning Celimax is presented as a collaborative brand with YesStyle, focusing on anti-aging skincare. The ad highlights the brand's accessibility through its price point and positions Celimax as offering effective skincare solutions for achieving a youthful complexion. # Product The featured product is the Celimax Vita-A Retinal Shot Tightening Booster. This anti-aging treatment is designed to firm skin, with key ingredients including Retinal 0.1%, Panthenol 1%, and Matrixyl 3000 3%. The ad promotes the product as an affordable anti-aging solution, costing less than €20,99, making it accessible to a broad audience looking to combat signs of aging. The ad also implies the product is part of a collaboration with YesStyle. # Visual style The ad features a clean and minimal aesthetic with bright, contrasting colors. The focus is on the product itself, with simple geometric shapes in the background. Static shots and clear text overlays are used to communicate the product's key features and price. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action ACQUISTA ORA # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens by showcasing the Celimax Vita-A Retinal Shot Tightening Booster, with overlaid text emphasizing its anti-aging benefits and price.

# Ad summary This image ad from YesStyle showcases four skincare products designed to give the user glowing skin using PDRN ingredients. The ad is purple and white and features a prominent call to action. # Brand positioning YesStyle is presented as a retailer that curates a selection of Asian beauty products. The assortment of different brands suggests YesStyle's brand positioning is centered on variety and access to trending K-beauty and J-beauty products. By showcasing multiple brands and product types in one ad, YesStyle acts as a one-stop shop for customers interested in exploring and purchasing niche beauty items. This approach positions YesStyle as a trendsetter that keeps up with the latest beauty innovations and makes them easily accessible to a global audience. # Product The ad features four distinct skincare products: the haruharu wonder Rose PDRN Peptide Glowy Balm, the Abib PDRN retinal eye patch Glow Jelly, the MEDIPEEL+ PHYTO PDRN Lifting Shot DROP GEL CREAM, and the medicube PDRN Pink Collagen Bubble Serum. The haruharu wonder balm is designed to impart a glow, utilizing rose and peptide ingredients, packaged in a small red tube. The Abib eye patches are infused with PDRN and retinol, promising to rejuvenate the under-eye area, packaged in a round container. The MEDIPEEL+ cream contains PHYTO PDRN to lift and firm the skin. It is packaged in a jar filled with gel capsules, containing 10,000 ppm of active ingredients, with vegan and peptide benefits and featuring nelumbo nucifera flower water. The medicube serum contains 99% PDRN and collagen, presented in a red bottle. The products all contain PDRN. # Visual style The ad has a clean and modern aesthetic with a focus on product visibility. The layout is simple, using blocks of color and clear typography to highlight the products and their key ingredients. The overall image is well-lit and professionally produced, suggesting high quality and attention to detail. The use of purple as a primary color and minimalist design elements contributes to a visually appealing and scannable ad, well-suited for in-feed placement. The floating product arrangement creates a light, airy feel and draws attention to each item individually. # Hooks Headline: ESSENZIALI AL PDRN # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action ACQUISTA ORA # Point of view - [object Object] # Storyline - The ad is presenting a curated collection of skincare products featuring PDRN as a central ingredient. The story is told from the brand's perspective, showcasing a range of items available through YesStyle, grouped by a common ingredient. - The ad features the text 'ESSENZIALI AL PDRN' to focus on the core component shared between the products. From the brand's perspective, it highlights the specialized skincare options offered by YesStyle. - The ad concludes with the call to action 'ACQUISTA ORA,' directly inviting viewers to make a purchase from YesStyle. This represents the brand's goal of converting interest into sales by prompting immediate action.

# Ad summary This ad showcases a range of SKIN1004 Centella products available at YesStyle, emphasizing their suitability for daily use. # Brand positioning SKIN1004 is presented as a brand focused on skincare essentials, particularly highlighting its Centella line. The brand is positioned as a provider of products suitable for daily use, suggesting a focus on gentle and effective skincare. The collaboration with YesStyle implies accessibility and trendiness, aligning the brand with a consumer base that values curated skincare selections. The brand positioning is functional, emphasizing the practical benefits of its products for everyday skincare routines. # Product The ad features a range of SKIN1004 Centella products, each designed for different steps in a skincare routine. The products include: Centella Light Cleansing Oil, Centella Tone Brightening Capsule Ampoule, Centella Poremizing Quick Clay Stick Mask, Centella Water Gel Sun Serum, and Centella Poremizing Fresh Ampoule. Each product is formulated with Centella Asiatica extract, known for its soothing and skin-calming properties. The products are presented as essentials for daily skincare, suggesting they are gentle and effective for regular use. The variety of products indicates a comprehensive skincare regimen, from cleansing to sun protection, targeting a range of skincare needs. # Visual style The ad features a clean and minimalist visual style with a focus on product presentation. The products are arranged in a neat row against a solid background, emphasizing their individual packaging and design. The color palette is soft and muted, with pastel tones and gentle lighting creating a calming and inviting atmosphere. The typography is simple and legible, with a mix of sans-serif fonts for headlines and product labels. The overall aesthetic is modern and approachable, aligning with the brand's focus on gentle and effective skincare. # Hooks Headline: ESSENZIALI SKIN1004 PER TUTTI I GIORNI # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action ACQUISTA ORA # Point of view - [object Object] # Storyline - The ad begins by showcasing a collaboration between YesStyle and SKIN1004, immediately establishing credibility and reach. This is from the brand's perspective, aiming to highlight the availability of SKIN1004 products through a popular online retailer. - The ad then presents a range of SKIN1004 Centella products, emphasizing that they are 'ESSENZIALI SKIN1004 PER TUTTI I GIORNI' (SKIN1004 ESSENTIALS FOR EVERY DAY). This is from the brand's perspective, highlighting the products' suitability for daily use and their essential nature in a skincare routine. - The ad concludes with a call to action, 'ACQUISTA ORA' (SHOP NOW), prompting viewers to purchase the featured products. This is from the brand's perspective, driving immediate sales and conversions.

# Ad summary This ad promotes Celimax's Vita-A Retinal Shot Tightening Booster, highlighting its anti-aging benefits and offering it at a discounted price. # Brand positioning Celimax is presented as a brand focused on advanced skincare solutions, specifically targeting anti-aging concerns. The collaboration with YesStyle suggests a focus on accessibility and trendiness, aligning with the values of a consumer base interested in popular beauty and skincare products. The brand positions itself as a provider of effective treatments, emphasizing scientific ingredients like Retinal and Matrixyl 3000 to appeal to consumers seeking tangible results. # Product The product is Celimax's Vita-A Retinal Shot Tightening Booster, an anti-aging skincare treatment. It is formulated with Retinal 0.1%, Panthenol 1%, and Matrixyl 3000 3%. The product is designed to firm the skin and reduce the visible signs of aging. The ad highlights the product's availability at a discounted price of €20,99, aiming to overcome potential purchase barriers related to cost. The packaging suggests a targeted application with a precise applicator tip. # Visual style The ad has a clean, modern aesthetic with a focus on product visibility. The use of contrasting colors (purple and yellow) creates visual interest and helps the product stand out. The overall production quality appears to be high, with a studio-shot feel. The typography is bold and legible, contributing to the ad's scannability. # Hooks Headline: VITA-A RETINAL SHOT TIGHTENING BOOSTER TRATTAMENTO VISO ANTI-AGE # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action ACQUISTA ORA # Point of view - [object Object] # Storyline - The ad begins by showcasing the Celimax brand in collaboration with YesStyle, immediately establishing credibility and reach within the beauty market. This partnership is presented from the brand's perspective, aiming to leverage the reputation of both entities to capture the audience's attention. - Next, the ad highlights the product itself, the Vita-A Retinal Shot Tightening Booster, emphasizing its key ingredients and benefits such as firming skin and anti-aging properties. This is presented from the brand's perspective, aiming to educate the viewer about the product's features and value. - The ad then presents a limited-time offer, stating the product is available "A MENO DI €20,99", creating a sense of urgency and encouraging immediate purchase. This is presented from the brand's perspective, aiming to incentivize the viewer to take advantage of the discounted price. - Finally, the ad concludes with a clear call to action, "ACQUISTA ORA", prompting the viewer to make a purchase. This is presented from the brand's perspective, aiming to convert interest into sales.

# Ad summary This ad showcases a variety of Beauty of Joseon skincare products, highlighting their collaboration with YesStyle and encouraging viewers to purchase. # Brand positioning Beauty of Joseon is presented as a brand that blends traditional Korean beauty secrets with modern skincare. The collaboration with YesStyle, a popular online retailer for Asian beauty products, positions the brand as accessible and trendy. The brand emphasizes natural ingredients and gentle formulations, appealing to consumers seeking effective yet skin-friendly products. The overall tone is sophisticated and trustworthy, suggesting a commitment to quality and efficacy. # Product The ad features a range of Beauty of Joseon skincare products. These include a serum in a clear glass bottle with a dropper, a tube of sunscreen, a jar of face mask, a bottle of rice milk, and a tube of eye serum. Each product is packaged in minimalist containers with traditional Korean script and English labeling. The serum is highlighted for its hydrating and nourishing properties, while the sunscreen is emphasized for its sun protection. The face mask is promoted for its pore-refining benefits, and the rice milk is for its glow-boosting properties. The eye serum is for its revitalizing properties. The ad aims to showcase the variety and efficacy of Beauty of Joseon products, encouraging viewers to incorporate them into their skincare routine. # Visual style The ad features a clean and minimalist aesthetic with a focus on product presentation. The lighting is soft and diffused, creating a smooth and polished look. The color palette is neutral, with beige, white, and light pink tones dominating the scene. The overall style is modern and sophisticated, aligning with the brand's image. # Hooks Headline: I PREFERITI DI BEAUTY OF JOSEON # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action ACQUISTA ORA # Point of view - [object Object] # Storyline - The ad opens with a collaboration announcement between YesStyle and Beauty of Joseon, immediately establishing credibility and reach. This informs the audience that the products are available through a trusted retailer and are part of a curated selection. - The ad then transitions to showcasing a variety of Beauty of Joseon products, highlighting their range and appeal. This is intended to capture the viewer's attention and demonstrate the breadth of the brand's offerings. - The ad concludes with a call to action, urging viewers to 'ACQUISTA ORA' (Shop Now). This is designed to prompt immediate action and drive sales.

# Ad summary This ad showcases a variety of Numbuzin skincare products, highlighting their collaboration with YesStyle and promoting them as bestsellers. # Brand positioning Numbuzin is presented as a brand that collaborates with YesStyle to offer a range of skincare products. The brand is positioned as a provider of popular, 'bestseller' items, suggesting high demand and customer satisfaction. The brand's identity is functional, focusing on providing effective skincare solutions, as indicated by the variety of products targeting different skin concerns. # Product The ad features multiple Numbuzin skincare products. The 'Clear Filter Sun Essence' is a sunscreen product. The 'No.9 Secret Sheet Mask' is a full face mask. The 'No.9 Lifting-sil Ampoule' is a serum that comes in a syringe-like container. The 'No.5+ Serum' is a serum in a dark bottle with a dropper. The 'No.9 NAD+ BIO Litesi Essence' is a face essence. The products are presented together to showcase the brand's range and variety. # Visual style The ad features a clean, product-focused studio shot with a purple and white color scheme. The products are well-lit and arranged to showcase their packaging and design. The overall aesthetic is modern and polished, with a focus on highlighting the brand's identity and product range. # Hooks Headline: I BESTSELLER DI # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action ACQUISTA ORA # Point of view - [object Object] # Storyline - The ad opens by announcing the collaboration between YesStyle and Numbuzin, setting the stage for a curated selection of skincare products. This is told from the brand's perspective to highlight the partnership and its potential value to customers. - The ad highlights that the products are 'bestsellers', which is intended to build trust and credibility by implying popularity and effectiveness. This is told from the brand's perspective to encourage viewers to try the products. - The ad showcases a variety of Numbuzin skincare products, each with unique packaging and formulations, to emphasize the brand's range and variety. This is told from the brand's perspective to inform viewers about the available options and encourage them to explore the product line. - The ad concludes with a call to action, 'Acquista Ora', prompting viewers to purchase the products immediately. This is told from the brand's perspective to drive sales and encourage immediate action.

# Ad summary This ad features two women who are outside in what appears to be a Korean neighborhood, showing off various products from the brand Skin1004. One of the women states that if she had to choose one routine for the rest of her life, it would be these products from Skin1004. They then show a clip of someone holding all the products, advertising a discount when purchased on YesStyle. # Brand positioning Skin1004 is presented as a brand that offers a comprehensive skincare routine suitable for all skin types. The ad showcases a range of products including clay masks, cleansing oils, ampoules, and creams, all apparently designed to address various skincare needs. The brand seems to position itself as accessible through YesStyle and offers value to its customers through discounts, reinforcing a focus on providing effective skincare solutions within reach. # Product The ad promotes a skincare routine from Skin1004 featuring several key products. The routine includes a Madagascar Centella Poremizing Quick Clay Mask, a Madagascar Centella Light Cleansing Oil, two types of ampoules, the Madagascar Centella Asiatica 100 Ampoule and the Madagascar Centella Poremizing Amazing Fresh Ampoule, and finally the Madagascar Centella Probio Cica Enrich Cream. According to the ad, the promoted Skin1004 routine caters to all skin types. The ad highlights the availability of the routine on YesStyle, accompanied by a $50 discount for a limited time, thus encouraging immediate purchase. # Visual style The ad features a clean and bright aesthetic, with natural outdoor lighting and simple backgrounds. The editing style includes quick cuts, and the production quality has a polished UGC feel, with a casual and authentic vibe. The pacing is upbeat, matching the tempo of the music. The audio-visual sync is apparent with transitions timed to music beats. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Acquistala su YesStyle # Point of view - [object Object] # Storyline - 00:00–00:10 Two women stand side-by-side on the sidewalk in front of a brick wall, facing the camera and holding up several Skin1004 products. They are smiling and facing the camera. - 00:10–00:14 The ad transitions to a close-up of four Skin1004 products being held in someone's hands.

# Ad summary This ad promotes Purito SEOUL Mighty Bamboo Panthenol Cream. The ad highlights the product's ability to repair the skin barrier with ingredients like Korean Damyang bamboo, 10% panthenol, and squalane. It emphasizes the lightweight formula that maintains hydration and makes the skin luminous, positioning it as the best ally for skin barrier repair. # Brand positioning Purito is presented as a skincare brand focused on repairing and maintaining the skin barrier. The brand emphasizes the use of natural ingredients like Korean Damyang bamboo, panthenol, and squalane. Purito aims to occupy a space in the consumer's mind as a reliable and effective solution for skin barrier issues, promoting a healthy and luminous complexion. The brand aligns with values of simplicity and natural skincare, potentially pushing against norms of overly complex or harsh skincare routines. The brand positioning is both functional, highlighting the product's ingredients and their benefits, and emotional, promising luminous and healthy skin. # Product The Purito SEOUL Mighty Bamboo Panthenol Cream is a skincare product designed to repair the skin barrier. It contains Korean Damyang bamboo, 10% panthenol, and squalane. The cream has a lightweight formula that maintains hydration and makes the skin luminous. It is presented as the best ally for repairing the skin barrier. The product is for individuals experiencing skin issues like breakouts and irritation, aiming to provide a solution for a damaged skin barrier. The ad addresses the purchase barrier by highlighting the lightweight formula, suggesting it won't feel heavy or greasy on the skin. The ad tells the viewer that this product is worth trying because of its effective ingredients and ability to repair and hydrate the skin. # Visual style The ad has a UGC feel with close-up shots and simple transitions. The production quality is decent, with clear visuals and text overlays. The pacing is quick, with cuts every few seconds to maintain engagement. The audio-visual sync is timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: The ad starts by highlighting skin issues such as breakouts and irritation, indicating a damaged skin barrier. - 00:02–00:06 00:02–00:06: The ad introduces Purito SEOUL Mighty Bamboo Panthenol Cream as a solution, showcasing its key ingredients: Korean Damyang bamboo, 10% panthenol, and squalane. - 00:06–00:09 00:06–00:09: The ad emphasizes the lightweight formula of the cream and its benefits, such as maintaining hydration and making the skin luminous. - 00:09–00:11 00:09–00:11: The ad concludes by positioning the cream as the best ally for repairing the skin barrier, reinforcing its value proposition.

# Ad summary This image ad promotes a K-beauty mega sale from YesStyle, featuring up to 50% off. Several K-beauty products are displayed against a pink background with a purple call to action. # Brand positioning YesStyle is presented as a retailer specializing in K-Beauty products, offering a wide variety of items from different brands at discounted prices. The brand aims to be a one-stop shop for consumers interested in Korean skincare and beauty products, emphasizing accessibility and affordability. By using the term 'MEGA SALE,' YesStyle is trying to position itself as a go-to destination for significant savings on highly sought-after K-Beauty items, aligning with consumers who seek value and variety. The ad's use of bright colors and bold text conveys a fun, energetic tone, appealing to a younger, trend-conscious audience. # Product The ad showcases a selection of K-beauty skincare products, each designed to address different skin concerns and needs. These include Medicube Pore Fine Peptide Serum, Anua 70% Rice 70+ Ceramide Relief Moisturizing Toner, Skin1004 Madagascar Centella Asiatica 100 Ampoule, Dr. Althea 345 Relief Cream, Isntree Retinal Shot Vitalizing Ampoule, and Numbuzin No.5+ Goodbye Blemish Serum. Each product is packaged in a tube, bottle, or dropper format, indicating a range of uses from serums and toners to creams. The highlighted 50% discount aims to reduce the purchase barrier, encouraging consumers to try multiple products and experience the full range of benefits these products offer. # Visual style The ad has a clean and bright visual style, with a focus on product presentation against a soft pink background. The overall aesthetic is polished and commercial, aiming to highlight the variety of K-beauty products available. The layout is simple, with a clear hierarchy that prioritizes the sale announcement and the range of products. The image treatment involves soft lighting and color grading to make the products look appealing. The large, bold typography enhances scannability and stop power in the feed. # Hooks Headline: K-BEAUTY MEGA SALE! # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action ACQUISTA ORA # Point of view - [object Object] # Storyline - The ad starts by announcing a limited-time K-Beauty Mega Sale from April 7 to 13, immediately grabbing the audience's attention with the promise of a significant discount. This is told from the brand’s perspective to kick off the shopping window. - Next, the ad highlights a discount of up to 50% off, emphasizing the potential savings and creating a sense of urgency. The brand provides this message to entice the customer to buy into the sale. - Finally, the ad displays a variety of featured K-beauty products, each shown as a desirable purchase. The brand showcases the range of products available to show the customer the broad offerings of the sale.