How Magazine Luiza Advertises on Meta

# Ad summary This ad showcases Magalu's giveaway of fully furnished rooms to those who make purchases with the company. It includes celebrity endorsement and user testimonials. # Brand positioning Magalu is presented as a brand that is in tune with Brazilian culture, specifically when it comes to celebrating soccer. The brand uses well-known Brazilian celebrities to promote a sense of fun, pride, and camaraderie, especially related to watching soccer. The brand wants to be seen as a way for customers to elevate their love for soccer by entering for a chance to win complete rooms. # Product The promotion offers customers who make a purchase through Magalu the chance to win one of six fully furnished rooms per day. The rooms are designed to enhance the experience of watching soccer games and include items like large TVs, comfortable seating, mini-fridges, and air conditioning. The product is for people who are passionate about soccer and want to create the ultimate viewing experience in their homes. # Visual style The ad has a bright and energetic visual style, combining real-life shots with animated elements and digital backgrounds. The editing includes quick cuts and dynamic transitions to maintain a fast pace. The production quality is polished, with a mix of studio-lit scenes and digitally enhanced environments. The use of gold text and vibrant colors contributes to an overall tone of excitement and celebration. The visual style is very similar to a TikTok ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with a man watching a soccer game on an old television, setting the stage for a desire for a better viewing experience. - 00:02–00:05 A celebrity encourages viewers to 'Bora torcer grande' which translates to 'Let's cheer big' and 'Bota o Brasil no telão, pai!' which translates to 'Put Brazil on the big screen, dad!' This moment aims to create excitement and connect with the viewer's enthusiasm for soccer. - 00:05–00:06 Magalu's virtual assistant, Magalu, asks if the viewer wants to win a big TV, transitioning into the promotion's details. - 00:06–00:10 The ad shows a room transforming into a fully furnished entertainment setup with a big-screen TV and all the fixings to highlight what can be won. - 00:10–00:12 The celebrities state that if you buy, you are in the running, reiterating the terms of the promotion and encouraging participation. - 00:12–00:15 The ad concludes with the message that at Magalu, Brazil is seen as giant, reinforcing the theme of grand celebration and national pride.

# Ad summary This Magalu ad presents an enthusiastic message promoting the viewing of the Brazil national team games on large screens. It celebrates the emotion and energy of Brazil and encourages fans to watch the team on a big screen for an immersive experience. # Brand positioning Magalu is positioned as the place to go for high-quality TVs and equipment to ensure that you watch the Brazil national team with optimal viewing conditions. The brand promotes a sense of pride, community, and enthusiasm for Brazil. Magalu aims to enhance the emotional connection fans feel with their national team, by providing high-quality products for an optimal viewing experience. By partnering with celebrity GG, Magalu is presented as a retailer that understands and celebrates Brazilian culture. The brand wants the consumer to feel that it is part of the national team experience by purchasing products from them. # Product The ad promotes TVs, speakers, and sofas that will provide the consumer with an excellent viewing experience. The brand wants to enhance the ability to see the details of the game such as “enxergar a camisa em alta definição”. The high quality audio will allow fans to experience “em alto e bom som”. The company offers large sofas that can allow more friends and family to enjoy the game together. The main takeaway is that with Magalu's products, you can have the best viewing experience for the Brazil national team games. # Visual style The ad blends high-quality commercial shots (stadium, soccer players, high-res TV) with documentary-style visuals (authentic fan reactions, painting the streets) to create a sense of authenticity while promoting product benefits. Quick cuts (60-70 CPM) are timed to music beats and voiceover highlights, keeping a fast pace throughout. Transitions are generally smooth, with some simple graphic wipes. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Compre e concorra a salas completonas # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The opening shot shows an old television in a dimly lit room, which then transitions into a scene of an outdoor location. - 00:01–00:06 The television begins to show static, which transitions into shots of Brazilians watching the game on smaller screens with frustration. - 00:06–00:10 Next, it cuts to the football match from the perspective of the players and the ball and conveys the passion and pride of the Brazil team. - 00:10–00:16 The ad then highlights the experience of watching the games with friends and family, conveying a sense of community. - 00:16–00:19 The ad shifts to viewing the game from a large television, highlighting the contrast from the smaller screens shown earlier. - 00:19–00:24 Brazilian celebrity GG promotes the idea of watching the games on a large television with quality viewing conditions. - 00:24–00:35 This message continues with a focus on the visual and audio quality that will amplify the experience of watching the game. - 00:35–00:49 The ad encourages the viewer to engage with the Brazilian national team and invites them to “torce junto” on a sofa with the volume turned up. - 00:49–00:56 The message concludes with GG, highlighting that, “a gente enxerga o nosso verdadeiro tamanho.”

# Ad summary This ad by Magalu advertises a contest where customers can win fully-furnished living rooms. It is timed to air during the World Cup, and encourages viewers to buy from Magalu to enter the contest and support the Brazilian team. # Brand positioning Magalu is presented as a large retailer that provides a wide range of home electronics, furniture, and appliances. The brand associates itself with major cultural events, such as the World Cup, to connect with a broad audience. Positioning is functional in that it offers a chance to win prizes and has wide product variety. The brand aims to connect with consumers by associating with the emotions tied to supporting the Brazilian team, aligning itself with national pride and enthusiasm. # Product The ad focuses on a contest where customers can win fully-furnished living rooms from Magalu by making a purchase. The prize includes a large TV, a state-of-the-art air conditioning unit, a stocked mini-fridge, and a comfortable couch. The product is for anyone looking to upgrade their living room setup in time for the World Cup, offering a chance to win an upgraded viewing experience to enjoy the games at home. The ad highlights a complete package for family or friends to enjoy the World Cup, encouraging viewers to participate in the contest by purchasing from Magalu. # Visual style The ad uses a mix of live-action and animated segments with a polished commercial feel. The color palette is heavily blue and yellow, reflecting the colors of the Brazilian flag. Editing is quick, with transitions between scenes timed to match the upbeat music. The pacing is brisk, maintaining a consistent rhythm with cuts approximately every 2-3 seconds. The visual motifs include recurring appearances of the brand logo and the animated character, Magalu, reinforcing brand recognition. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 00:00–00:01 A family is seen watching a soccer game, expressing excitement and anticipation. - 00:01–00:03 00:01–00:03 An announcer encourages viewers to support the team, setting a tone of collective enthusiasm and participation. - 00:03–00:05 00:03–00:05 An animated woman asks viewers if they want to win a big couch and more, conveying the contest's enticing offer. - 00:05–00:10 00:05–00:10 An animation displays the potential prizes available in the contest, focusing on a fully-furnished living room, emphasizing the grand prizes one could win by participating in the contest. - 00:10–00:15 00:10–00:15 The family from the opening scene returns, followed by the announcer and animated woman, reiterating the message to support Brazil and shop at Magalu, concluding the ad with a strong call to action and brand reinforcement.

# Ad summary This ad promotes Magalu, a retail store. The ad shows how to enter to win salas completas by purchasing items in store or online. # Brand positioning Magalu is presented as a mass market, accessible brand. The brand aims to occupy a space in the consumer's mind as the go-to destination for Brazilians looking to enhance their viewing experiences, particularly around sporting events like soccer. The brand aligns with values of national pride, community, and family fun, particularly around soccer games. Magalu breaks category norms by emphasizing a sweepstakes promotion, which is designed to appeal to a broad audience looking for value and excitement, rather than focusing solely on product features or benefits. The brand positioning is a mix of functional value (offering a chance to win a complete entertainment setup) and emotional connection (associating the brand with national pride and shared viewing experiences). # Product The ad promotes a contest in which customers can win one of six complete living room setups. These setups appear to be designed to enhance the viewing experience for sporting events. The living room setups include large screen TVs, sofas, air conditioning, and stocked mini fridges. All items can be purchased in store or online at Magalu, at which point you are entered for a chance to win. # Visual style The ad has a polished feel. The editing style uses quick cuts and smooth transitions. The production quality is high, giving it a commercial aesthetic. The pacing is fast, and the cuts are timed to the music. The visuals are synced to the voiceover lines. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02: A diverse group of friends and family is watching a soccer game on TV and reacting emotionally. The message conveyed is that watching soccer games with loved ones is a shared cultural experience that brings people together. The perspective is from the group, as they are shown closely knit and reacting in unison, creating a sense of camaraderie. - 00:02–00:03 00:02–00:03: A male character is standing in front of a couch. He expresses the importance of cheering on the team as a family, which reinforces the communal aspect of supporting the Brazilian team and sets the stage for the contest being advertised. This is from his perspective, aiming to motivate viewers to engage with the brand's campaign. - 00:04–00:05 00:04–00:05: An animated female character asks if the viewer wants to win a large sofa and more. This is presented from her perspective and serves as an invitation to learn about the promotion being offered by Magalu. - 00:06–00:09 00:06–00:09: A virtual living room is shown being furnished with a sofa, TV, air conditioner, and mini fridge. The ad highlights how customers can win one of 6 rooms. The perspective is from the brand, visually showcasing the potential rewards of the contest and highlighting how Magalu can enhance the viewer's viewing experience. - 00:10–00:11 00:10–00:11: The male character expresses the idea of putting Brazil on the big screen. This motivates viewers to support the national team. The perspective is from the brand, as it promotes excitement and enthusiasm. - 00:12–00:14 00:12–00:14: The male and female animated character stand side by side. They state that Brazil is seen as gigante at Magalu, which reinforces national pride and encourages viewers to associate the brand with national identity. The perspective is from the brand, promoting the message that Magalu is the ultimate destination for celebrating and supporting Brazil.

# Ad summary This ad promotes products from Magalu, including TVs and a smartphone. The ad uses bright colors and visual elements to draw attention to the products and the offer. # Brand positioning Magalu is presented as a retailer offering a wide range of technology products, including TVs and smartphones. The brand aims to be seen as a provider of top-quality electronics, offering customers the latest innovations. The visual presentation emphasizes value, with multiple products displayed, suggesting a broad selection and competitive pricing. Magalu aligns itself with well-known brands like TCL and LG to associate itself with quality and innovation, while the overall tone of the ad is promotional and aims to capture customer attention with vibrant visuals and clear messaging about available offers. # Product The ad showcases a selection of technology products. Specifically, the products shown are TCL and LG TVs, one is a 75 inch and the other is a 55 inch. The ad also shows a Galaxy A36 5G phone with an AMCLED screen. All products are presented as state-of-the-art, highlighting their key features and innovations. The TVs emphasize their screen size and advanced display technologies such as QLED and QNED, and the smartphone emphasizes it's screen technology as well. The ad is designed to encourage immediate purchase, showcasing the products as desirable and technologically advanced. # Visual style The ad features a bright and vibrant aesthetic with a focus on showcasing the products in a visually appealing manner. The production quality appears polished. The image uses a layered design with various elements, including product shots, text overlays, and graphic accents, arranged to maximize scannability. The typography is bold and modern, designed to capture attention quickly. The contrast between the bright product displays and the blue background enhances visibility, making the ad stand out in a cluttered feed. # Hooks Headline: OFERTAS CONVOCADAS Magalu # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Compre no App e na Loja > # Point of view - [object Object] # Storyline - The ad opens by announcing special offers, creating a sense of urgency and excitement for potential customers. This is from the brand's perspective, aiming to grab the viewer's attention and entice them to explore the featured products. - The ad displays a range of tech products including TVs and a smartphone, showcasing the variety available. From the brand's POV, this highlights the breadth of their product range and positions them as a one-stop shop for electronics. - The ad shows individual products with highlighted features and attributes, communicating the value proposition of each item. This is done from the brand's POV to inform potential buyers about the benefits and innovations of each product, enticing them to consider a purchase. - The ad concludes with a call to action, encouraging customers to shop via the app or in-store, providing clear direction for the next step. This is the brand's final push to convert interest into sales, directing customers to their preferred shopping channels.

# Ad summary An ad for Magalu featuring a man holding a football shoe ad and asking viewers to turn their phones for the best view. # Brand positioning Magalu is presented as a major retailer in Brazil, offering a wide range of products. The brand aims to dominate the consumer's mind as a one-stop shop, implied by the slogan "Aqui o Brasil se vê gigante" (Here Brazil sees itself giant). The tone is cheerful and energetic, aligning with a fun and vibrant lifestyle. Magalu follows the norm of promoting product visibility through a well-known persona. # Product The featured product is not explicitly detailed, but it is a football shoe. The ad showcases the product visually in detail, which addresses the visual presentation of the product. The football shoe is showcased as part of a promotion that allows Brazil to "see itself giant" through Magalu. # Visual style The ad has a split-screen layout with a mix of studio and real-life settings. Editing includes quick cuts to maintain engagement. The production quality is polished, giving a professional feel. Pacing remains consistent with the audio, enhancing the overall impact. The cuts are timed to the music beats. # Benefits - [object Object] # Features - [object Object] # Call to action Compre Agora (Buy Now) # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 A man with glasses and a blue shirt appears on the top half of a split-screen. The bottom half of the split-screen shows a football shoe about to kick a ball on the field. This is to show the product and set up the scene. - 00:03–00:06 00:03–00:06 The man asks viewers if Brazil is looking small on their screens and instructs them to turn their phones. This engages the audience and adds an interactive element. - 00:06–00:07 00:06–00:07 The camera rotates as the man asks viewers to turn their phones. It reinforces the need for the viewers to follow the instruction. - 00:07–00:12 00:07–00:12 The man reveals the full Magalu ad, with the text "Aqui o Brasil se vê gigante" (Here Brazil sees itself giant), promoting Magalu. This is to emphasize the scale and impact of the brand.

# Ad summary This ad promotes Magalu and announces a competition to win fully equipped living rooms. # Brand positioning This ad promotes Magalu, a retailer that offers a wide range of products including furniture and appliances. By presenting itself as a provider of complete living room sets through a sweepstakes, Magalu aims to occupy a position as a provider of household goods. The brand aligns with a lifestyle of convenience and comfort, offering customers the chance to win stylish and fully equipped spaces. The ad does not overtly push against any category norms but instead embraces a promotional approach to attract customers. The brand positioning is both emotional and functional, promising not only a practical benefit (a complete living room) but also the emotional appeal of winning and enhancing one's living space. # Product The product being advertised is the opportunity to win a fully equipped living room, referred to as “SALAS COMPLETONAS.” This sweepstakes offers participants the chance to win a complete living room set, suggesting that the offering includes furniture, decor, and possibly other related items to fully furnish a living space. The ad does not explicitly state the specific components of the living room set, but it is implied that it includes all essential items needed to furnish a living room completely. The promotion is geared towards individuals looking to upgrade or fully furnish their living spaces. The USP is the chance to win a complete, ready-to-use living room set through the sweepstakes. No use occasions or moments of use are explicitly shown, but the ad focuses on the aspirational benefit of winning a fully furnished living space. A purchase barrier being addressed is the high cost of furnishing an entire living room. # Visual style The ad features a highly polished, studio-shot aesthetic with vibrant colors and a dynamic composition. The visual motifs include badge-style text blocks, confetti, and a press conference setting. The image treatment involves background gradients, crisp lighting, and a slight color grade to enhance saturation. The typography is bold and eye-catching, integrated into the design to highlight key messages. This style is designed to capture attention and convey excitement, with a disruptive contrast to typical in-feed content. # Hooks Headline: OFERTAS CONVOCADAS Magalu # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Compre no App e na Loja > # Point of view - [object Object] - [object Object] # Storyline - The ad begins by grabbing the viewer's attention with an image of a man at a microphone, suggesting an important announcement. This aims to pique curiosity and draw viewers into the ad. The brand is using this visual to promote their competition. - The ad highlights key details of the competition, emphasizing the chance to win fully equipped living rooms. This part of the story is told by the brand and aims to create excitement and entice viewers to participate in the competition. - The ad provides a call to action, directing users to the app or store to participate in the competition. The intention is to prompt immediate action and drive traffic to the brand's platforms. The brand is guiding the audience on how to enter. - The ad concludes by including a disclaimer and legal information, ensuring transparency and compliance. This part of the story is told from an external source (regulatory body) to provide credibility and reassurance to the viewers.

# Ad summary This ad promotes Magalu, encouraging viewers to purchase from them for a chance to win a home theater setup. The ad features influencers and a virtual brand ambassador. # Brand positioning Magalu positions itself as a fun and patriotic brand, encouraging people to embrace their love for Brazil. This is emphasized by the brand's campaign of giving away sala completonas, or fully equipped home theaters, so that people can watch soccer. The brand aims to be seen as exciting, by associating itself with a cultural phenomenon such as soccer and providing an opportunity to win prizes. Magalu encourages inclusivity through its slogan of "Aqui o Brasil se vê gigante" or Here Brazil sees itself gigantic. The brand follows the category norm of highlighting products with incentives and sweepstakes. # Product The featured product is a contest run by Magalu in which customers have the chance to win one of six sala completonas per day. According to the ad, customers purchase from Magalu and are then eligible to win the prize, which will allow them to watch games from home with high-quality setups. These setups appear to include a large television, a modern couch, a wine cooler, a speaker system, and air conditioning. The ad seeks to reduce the barrier to entry by offering the chance to upgrade existing equipment rather than pushing individual product sales. # Visual style The ad has a polished commercial feel with the opening and closing shots taking on a UGC aesthetic. There is a fast-paced editing rhythm. Visuals and text are synced to the music. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A man is visibly upset because he is watching soccer on a very small, old television. - 00:02–00:04 The solution is introduced by a man in Brazil-themed clothing in front of a background with the word "GRANDE" (big) behind him, who urges viewers to "Bora torcer grande", or "Let's root big." - 00:04–00:06 A digital avatar of a woman wearing Brazil colors encourages viewers to get "TV zona" and more. - 00:06–00:11 A brand spokesperson encourages viewers to buy from Magalu to get the chance to win fully equipped home theaters to enjoy soccer games. - 00:11–00:15 A final graphic shows the digital avatar alongside the man, again with the word "GRANDE" behind them.

# Ad summary The image is an advertisement for a one-shoulder black mini-dress with side laces. It features a woman in high heels modeling the dress in a studio setting. # Brand positioning The brand is presented as fashion-forward, edgy, and confident. It is designed to appeal to individuals who want to express their sensuality. The brand stands out by offering daring and trendy pieces. It is focused on empowering customers through fashion. # Product The featured product is a black one-shoulder mini-dress. It has a shiny appearance and is made of a stretchy material. The dress is short and form-fitting, featuring a single shoulder strap and side laces that create cut-out designs along the sides. The side laces add a unique and adjustable element. The dress is designed to accentuate the wearer's figure. # Visual style The ad features a studio-shot image with high production quality. The visual motifs include a clean background to focus attention on the product. The image treatment has standard color grading and lighting, and the typography is simple and legible. The overall style is designed for scannability, showcasing the product clearly in a non-disruptive way. # Hooks Headline: None used # Call to action None used. # Point of view - [object Object] # Storyline - The woman poses with her arms raised, showcasing the fit and design of the black mini-dress. The angle conveys the message that the dress is designed to be flattering and eye-catching, as seen through the brand's perspective.

# Ad summary This ad promotes Magalu's sale on electronics. It features two different TVs along with a smartphone and shows a call to action prompting viewers to shop in the app or in store. # Brand positioning Magalu is presented as a large retailer offering significant sales, as highlighted by the phrase "OFERTAS CONVOCADAS" (summons offers) and the brand's prominence at the top of the ad. The inclusion of multiple products (TVs and a smartphone) suggests that Magalu offers a diverse range of electronics. The visual style is clean, colorful, and tech-forward which reinforces that Magalu is aiming for a modern and accessible brand, focusing on value and convenience. # Product The ad features several electronics products on sale at Magalu. There are two TVs. The first is a TCL QLED AiPQ, described with the number 75". The second is an LG QNED Ai, described with the number 55". The ad also features a Samsung Galaxy A36 5G smartphone. These products are designed for consumers seeking the latest technology at discounted prices. # Visual style The ad has a modern, clean, and colorful visual style. The products are prominently displayed against a gradient blue background with confetti, suggesting a celebratory atmosphere. The image treatment includes sharp focus and vibrant colors, enhancing the visual appeal of the electronics. The layout uses geometric blocks to create depth and structure, and the typography is bold and clear. The overall style is designed to capture attention and highlight the products' features. # Hooks Headline: OFERTAS CONVOCADAS # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Compre no App e na Loja > # Point of view - [object Object] # Storyline - The ad opens with a callout of the promotion name, OFERTAS CONVOCADAS, and the brand name. This is meant to draw the eye and communicate that the ad will be showcasing discounts from Magalu. The brand is telling this part of the story from their perspective. - Next, the ad showcases the electronics products that are on sale, emphasizing the large sizes and key features. These products are arranged on blue blocks, which add a layer of depth. Here the brand is demonstrating all of their featured products from their perspective. - Finally, the ad ends with a call to action, urging customers to shop in the app or in store. This prompts the viewer to shop from Magalu's perspective.

# Ad summary This ad promotes a range of electronics, including TVs and smartphones, from brands like LG, TCL, and Samsung. It features specific models with discounted prices and financing options, emphasizing deals available with the Luiza credit card. The ad uses bright colors and dynamic visuals to attract attention and highlight the promotional offers. # Brand positioning Magalu is presented as a retailer that offers a wide variety of electronics at promotional prices. The brand is positioned as a go-to destination for consumers looking for deals on smart TVs and smartphones. The visuals and language emphasize savings and affordability, suggesting that Magalu aims to provide value for money. The brand aligns with a consumer lifestyle focused on technology and entertainment, pushing against the norm of high prices for quality electronics by offering discounts and financing options. # Product The ad features multiple electronics products, including the Smart TV 55" LG 4K Ultra HD and the Smart TV 75" TCL 4K UHD QLED. The LG TV is highlighted as being "melhor do que uma TV é uma LG," emphasizing its superior quality. The TCL TV is promoted with a discount from R$ 4.694,00 to R$ 4.494,00 à vista (cash price). The Samsung Galaxy A36 256GB 5G is also featured, highlighting its 8GB RAM and a 50MP + 8MP + 5MP triple camera setup. Each product is shown with its original and discounted price, along with options for interest-free installments on the Cartão Luiza (Luiza credit card). The ad emphasizes the affordability and value of these products, making them attractive to budget-conscious consumers. # Visual style The ad uses a bright and dynamic visual style with a dark blue background and gold text to highlight promotional offers. The editing style features quick cuts to showcase different products and their prices. The production quality is polished, resembling a typical commercial, which supports the intent to attract a broad audience interested in electronics deals. The confetti graphics add a celebratory tone. The pacing is fast to keep viewers engaged and quickly communicate the available offers. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a vibrant display of the Magalu logo and the text "PROMOÇÃO AQUI O BRASIL SE VÊ GIGANTE," setting the stage for a large-scale promotion. - 00:02–00:03 It then immediately transitions to showcasing the Smart TV 55" LG 4K Ultra HD, emphasizing that "melhor do que uma TV é uma LG," to highlight the product. - 00:03–00:05 Next, the ad quickly shifts to promoting the Smart TV 75" TCL 4K UHD QLED, displaying the discounted price and coupon offer to show the price. - 00:05–00:08 The ad then introduces the Samsung Galaxy A36 256GB 5G, highlighting its key features like 8GB RAM and triple camera, and listing the price with various payment options to showcase features.

# Ad summary This ad promotes Magalu, urging viewers to purchase products for a chance to win fully equipped rooms to enjoy with friends. # Brand positioning Magalu is presented as a well-known retail brand in Brazil, with a focus on product offers and promotions, as suggested by the background design and overlay text that says "Magalu OFERTAS CONVOCADAS." The brand is promoting a sweepstakes, and aims to capture market share by attracting customers with the chance to win fully furnished rooms. The brand aligns with a fun, celebratory tone, likely connected to watching sports with friends, and pushes against the norm of simply selling products by adding a gamified, contest-like element. The brand positioning is promotional, leveraging a sweepstakes to drive traffic to its app and stores. # Product The ad promotes a sweepstakes where customers can win fully furnished rooms ("salas completonas") by making a purchase at Magalu. The rooms are explicitly intended for people to "torcer com a gente," or cheer together with us, suggesting the rooms will be set up for comfortable viewing and socialization. The ad urges viewers to download the app or visit a store to participate, addressing the potential purchase barrier of needing to go to a physical location by highlighting the app as an alternative. # Visual style The ad features a polished, commercial aesthetic with static shots. The editing style is simple and straightforward. The production quality feels high-end, with a clean and professional presentation. The pacing is moderate and consistent. The audio-visual sync is timed to match the voiceover lines. # Benefits - [object Object] # Features - [object Object] # Call to action Corre pro app e para loja # Point of view - [object Object] # Storyline - 00:00–00:03 A man stands in front of a Magalu-branded background, making an enthusiastic announcement while gesturing with his hands. This opening sets a promotional and energetic tone. - 00:03–00:06 The man encourages the audience to visit the app and the store. This moment serves as a direct call to action, urging viewers to take immediate action and visit Magalu's online or physical stores to participate in the sweepstakes.

# Ad summary This ad promotes Magalu, encouraging viewers to buy to win fully equipped rooms and offering a discount. # Brand positioning Magalu is presented as a promotional brand that likes to make offers for its customers. The brand is presented in an energetic and cheerful way, promising rewards and facilitating access to their products. # Product This ad promotes the chance to win fully equipped rooms when purchasing in the Magalu app or stores. It offers a promotional event with opportunities for customers to win complete living room sets. # Visual style The ad features bright, saturated colors and a dynamic presentation with confetti effects. The editing is simple with static shots. # Benefits - [object Object] # Features - [object Object] # Call to action COMPRE NO APP E NA LOJA # Point of view - [object Object] # Storyline - 00:00–00:03 The ad starts with a man standing at a podium with microphones announcing an offer to win fully equipped rooms. - 00:03–00:06 The man continues to promote the chance to win fully equipped rooms.

# Ad summary This ad features the Modelador Cortador Injetemp, a kitchen gadget designed to make uniform dough balls quickly. The ad first addresses the problem of manually shaping food like meatballs and gnocchi, then demonstrates how to use the product to create perfectly shaped and sized dough balls that are then fried. # Brand positioning The brand aims to provide convenience and efficiency in the kitchen. The brand is positioned as a solution for those who are tired of manually shaping food items like meatballs and gnocchi. It promotes a lifestyle of ease and precision in cooking, pushing against the norm of time-consuming manual food preparation. The brand positioning is functional, focusing on the simplicity and speed the product offers. # Product The Modelador Cortador Injetemp is a kitchen tool designed to quickly and easily create uniform dough balls, meatballs, gnocchi, and other similar food items. It consists of two white plastic pieces that, when pressed together, shape the dough into three equally sized balls. The product is for anyone who wants to save time and effort in the kitchen while achieving consistent results. Its USP is its ability to create perfectly shaped food items in seconds, ensuring professional-looking results with minimal effort. It addresses the purchase barrier of time-consuming manual food preparation by offering a quick and easy solution. # Visual style The ad has a polished commercial aesthetic with bright, even lighting and clear, static shots. The editing style is simple and direct, focusing on demonstrating the product's functionality. The production quality is high, resembling a typical product demo video. The pacing is steady throughout the ad, with cuts timed to product actions, emphasizing ease of use. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05: The ad opens with a close-up of hands using the product to shape meat into three cylinder shapes. The narrator asks if the viewer is tired of manually shaping foods like meatballs and gnocchi, establishing the problem the product aims to solve. The tone is inquisitive and problem-focused, inviting viewers who feel this frustration. - 00:05–00:08 00:05–00:08: The narrator introduces the Modelador Cortador Injetemp and the product is shown being used to shape meatballs. This beat conveys the product as a solution to the problem introduced earlier. The audience is experiencing the solution being presented. - 00:08–00:16 00:08–00:16: The product is shown being used to create both sweet and savory food items, and then the meatballs are put in oil to fry. The message is that the product helps to create the food with agility and precision, and the visual illustrates this message by showing the uniform shapes. It is from the brand's perspective and presents the product's capabilities and benefits. - 00:16–00:19 00:16–00:19: The meatballs are removed from the oil and displayed on a plate. The message is that you will have impeccable results in the kitchen, and the perfectly shaped meatballs reinforces that message. It is from the brand's perspective and presents a finished product achieved by using the advertised tool.

# Ad summary This ad features two women dressed in Dutch-inspired outfits preparing a dessert recipe together. The women use Batavo brand dairy products to make a pudding and invite the viewer to try a new recipe at home. # Brand positioning Batavo is presented as a brand with Dutch origins, emphasized through the use of a windmill logo and traditional Dutch clothing worn by one of the women. The brand is positioned as a provider of essential ingredients for creating family recipes. The brand aligns with values of tradition and family, and it promotes the idea that cooking is simple and can be done with love and the right ingredients. The brand's positioning is both functional, providing necessary dairy products, and emotional, associating the brand with family tradition and love in cooking. # Product Batavo is advertising several of its dairy products, including whole milk, condensed milk, and pudding. The products are featured as essential ingredients for making a delicious pudding recipe. The ad highlights that cooking with Batavo products is simple and only requires love and the right ingredients. The products are suitable for anyone who enjoys baking and wants to create a family-style dessert. The ad encourages viewers to try a new recipe at home using Batavo products, addressing the potential barrier of complexity in cooking by emphasizing simplicity and emotional connection through family recipes. # Visual style The ad has a polished, commercial aesthetic with bright, even lighting and a vibrant color palette. The editing style combines quick cuts during action sequences, such as blending ingredients, with static shots of the speakers. The overall visual motif is clean and bright, aiming to create a sense of warmth and simplicity. The pacing is moderate, with cuts timed to music, with the text and product actions are timed to voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 A woman knocks on a blue door, and a woman dressed in Dutch attire opens the door, welcoming her friend. - 00:05–00:08 The friend expresses her excitement about the pudding, setting the stage for a cooking demonstration. This is from the perspective of the friend who is visiting, building anticipation for the recipe. - 00:08–00:13 The Dutch-attired woman explains that cooking isn't a secret, but requires love and the right ingredients. This is from the brand's perspective, setting the tone for the simplicity and emotional connection to cooking. - 00:13–00:16 The ad shows the ingredients being combined in a blender, showing the cooking process and implying that it is quick and easy. - 00:16–00:18 The Dutch-attired woman takes the puddings out of the oven, visually reinforcing the home-cooked nature of the recipe and her happiness. - 00:18–00:21 A blue kitchen timer shows a shot of the finished puddings on a table and an oven in the background with more puddings inside. The perspective is from the viewer, with a tone of anticipation. - 00:21–00:23 The friend expresses her delight at the puddings' perfection, building her character as an enthusiastic and appreciative guest. - 00:23–00:28 The Dutch-attired woman shows how easily the pudding comes out of its container, emphasizing the ease and success of the recipe. The perspective is hers, and tone is helpful and informative. - 00:29–00:37 The friend notes the pudding tastes like a family recipe. The friend then has an idea to test a new recipe at home. This comes from the perspective of someone who has just experienced a comforting, familiar taste, promoting a feeling of nostalgia and the desire to recreate the experience. - 00:37–00:38 The Dutch-attired woman smiles, inviting the friend to test a new recipe. This transitions to the brand perspective and serves as an open invitation to try it. - 00:38–00:41 The brand logo is shown alongside the Magalu logo.

# Ad summary This ad promotes a contest from Magalu where customers can win fully furnished rooms. The ad features a man speaking at a press conference to announce this contest. # Brand positioning The brand presented in the ad is Magalu. Magalu is presented as a company that wants to create excitement with customers. This is shown through the contest, the way that the man is at a podium as if making a big announcement, and the confetti in the background. Magalu seems to sit in the space of being a brand that brings excitement to its customers. # Product The product being advertised in this ad is a chance to win fully furnished rooms from Magalu. This is framed as a contest that customers are entered in when they shop at Magalu. The ad presents this as an opportunity for customers to furnish multiple rooms in their homes for free by winning this contest. By creating the contest and having the rooms already completely furnished, the product is worth trying or buying because it will save the customer time and money. # Visual style The ad has a highly polished and professional production quality, with bright, saturated colors and clean design. The visual motifs include a press conference setting, overlaid text boxes, and confetti, which create a celebratory atmosphere. The image treatment features sharp focus, background blur, and likely some color grading to enhance vibrancy. The typography is bold and eye-catching, while the overall style feels disruptive and attention-grabbing, leveraging a sense of importance and excitement to draw the viewer in. # Hooks Headline: OFERTAS CONVOCADAS Magalu # Benefits - [object Object] # Call to action Compre no App e na Loja > # Point of view - [object Object] # Storyline - The ad opens with the phrase "OFERTAS CONVOCADAS MAGALU" displayed in a yellow box, which translates to "MAGALU CALLED OFFERS". This sets the stage for a special promotion or event being announced by the brand. - The ad then shifts focus to a man enthusiastically speaking into multiple microphones at a press conference. This communicates the significance of the announcement, as if it were a major news event. - Next the ad announces that customers can "COMPRE E CONCORRA A SALAS COMPLETONAS" which translates to "BUY AND WIN COMPLETE ROOMS". The ad is highlighting the opportunity to win fully furnished rooms by purchasing from Magalu. - Finally, the ad includes a call to action, prompting viewers to "Compre no App e na Loja >" which translates to "Buy in the App and in the Store >". The ad encourages customers to take action by directing them to purchase through Magalu's app or physical stores.

# Ad summary This mobile-first video ad for Magalu promotes a sofa sale that is available for one day only. It shows different versions of the same sofa, with a graphic overlay displaying the sale price of R$1,199 down from R$1,799. # Brand positioning Magalu is presented as a go-to online retailer for a variety of household goods. The brand leverages a bright, energetic aesthetic to appeal to a broad audience. The ad uses a dynamic, fast-paced editing style, and features their brand mascot, presenting Magalu as a modern, accessible, and engaging e-commerce platform. # Product The featured product is the Retractable and Reclining Sofa Kratos SMP. The ad highlights that the sofa has three seat spaces and velvet upholstery. The focus is on the discounted price of R$1,199 (Brazilian currency) instead of R$1,799. The ad uses bright, energetic visuals and bold text to emphasize the limited-time availability of the deal, prompting viewers to take immediate action. # Visual style The ad has a polished commercial aesthetic with bright colors and a clean design. The editing style is fast-paced with quick cuts to keep the viewer engaged. The production quality is high-end, creating a professional and trustworthy feel. The pacing is quick, with an estimated 60 cuts per minute, and the cuts are timed to match the music beats. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Compre na Loja (Buy in Store) # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with the words “Só amanhã” (only tomorrow) and the Magalu logo. This communicates the limited-time nature of the offer. The repeated text overlay and the brand logo quickly establish the context and urgency of the promotion. - 00:02–00:09 00:02–00:09 Various shots of the sofa are shown, with a graphic overlay displaying the sale price of R$1,199 down from R$1,799, highlighting the savings. These shots showcase the sofa's design and features, such as the reclining function, aiming to entice viewers with its aesthetic and comfort. - 00:09–00:12 00:09–00:12 The words “Só amanhã no Magalu” (only tomorrow at Magalu) are repeated with a yellow background, reinforcing the message that the deal is only available for a limited time. This repetition emphasizes the urgency and encourages viewers to act quickly. - 00:12–00:15 00:12–00:15 The brand mascot appears with the logo and a 'Compre na Loja' (Buy in Store) call to action. This reinforces the brand identity and directs viewers to the Magalu store to make a purchase.

# Ad summary The ad promotes Magalu's limited time offer for a reclining sofa. It highlights the discount and easy payment options, emphasizing the urgency of the sale. # Brand positioning Magalu, as portrayed in the ad, is a modern, value-driven retail brand offering a wide variety of products. The brand appears accessible and customer-focused, as it clearly pushes the sales price on a reclining sofa. This positioning aligns the brand with practicality and savings for the consumer. Through their spokesperson, Magalu wants to occupy the space as a modern retailer, offering its customers an accessible and inviting shopping experience. Magalu also ignores the norm of lifestyle or aspiration marketing, and instead focuses almost entirely on a promotional price point. # Product The featured product is a three-seater retractable and reclining sofa, identified as the Kratos SMP model. It is described as having a velvet covering. The advertisement focuses on the discounted price, reducing it from R$1,799 to R$1,199, representing a discount of R$600. It also mentions a payment plan option of R$59 over 24 installments using the Luiza credit card. The product's unique selling points are its three-seat capacity, reclining and retractable features, and its velvet covering. There is no direct occasion mentioned, but the messaging appears to be targeted to cost-conscious consumers seeking to upgrade their living room furniture. # Visual style The ad features a clean and promotional aesthetic with a focus on product and price. The editing is fast-paced. There are quick cuts between product shots and animated text screens. The production quality appears polished, with well-lit product shots and a computer-generated brand mascot. The pacing is quick, with cuts timed to the audio track. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Compre na Loja # Point of view - [object Object] # Storyline - 00:00–00:02 The narrator announces that the deal is available only for the following day on Magalu. - 00:02–00:09 The ad displays a brown reclining sofa, with on-screen text describing its features: retractable and reclining, three seats, and velvet covering. The speaker lists the discounted price of the sofa. - 00:09–00:12 The narrator reiterates that the offer is only available on Magalu for the following day. - 00:12–00:15 Lu from Magalu appears on a blue screen, telling viewers to buy from the store.

# Ad summary This ad promotes the Colormaq 10kg tank washing machine available at Magalu. The ad highlights its features like five washing programs, compact and economic design, stain-resistant technology, and lint filter. The ad showcases it as an ideal and practical solution for people living alone to efficiently wash their clothes and reuse water, as demonstrated by a presenter. # Brand positioning Magalu is presented as a retailer offering practical and economical household appliances. The ad focuses on the Colormaq washing machine, positioning it as a product that meets the needs of individuals looking for efficiency and convenience. The brand promotes the value of water conservation, suggesting an eco-friendly and cost-effective lifestyle. # Product The Colormaq 10kg washing machine is a compact and economical appliance designed for individuals who live alone. It features five washing programs—rinse, delicate, everyday, jeans, and heavily soiled—offering versatility for various types of clothing. A key USP is the stain-resistant dilution function that prevents soap residue on clothes. The machine includes a filtration system to eliminate lint, and it enables users to reuse water for other household tasks, promoting water conservation and cost savings. The ad showcases the product’s practicality and efficiency, highlighting its value for easy and responsible laundry care. # Visual style The ad uses a clean and polished aesthetic, characteristic of commercial product demos. It features smooth transitions and static shots, enhancing the focus on the product features. The production quality is high, presenting a professional and trustworthy image. The pacing is moderate, with cuts timed to emphasize key product aspects. Audio-visual sync is evident, with product actions and text overlays aligning with the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a woman standing next to an open washing machine, introducing the Colormaq 10kg model. The message conveys the product’s capacity and initial appeal. - 00:03–00:07 Moving to a closer shot of the machine's controls, the narrator explains that the washer has five wash settings and is ideal for those who live alone and need a compact, economical solution. - 00:07–00:12 The ad displays the different wash setting options available on the machine. - 00:12–00:14 The ad shows a hand using the wash setting knob, as the narrator states the product has many options to wash all of your items. - 00:15–00:17 The shot changes to an overhead view of the inside of the washing machine as the narrator states the product also comes with an anti-stain feature. - 00:17–00:19 The ad shows an overhead view of the full machine as the narrator talks about not having to worry about your clothing leaving with soap residue. - 00:20–00:24 The ad transitions to a hand removing the lint filter from the machine. The narrator shares that the filtration system eliminates lint. - 00:24–00:28 The ad cuts to a hose extending from the washing machine and into a bucket, as the narrator shares that you can reuse the water from the washer for other tasks around the house. - 00:28–00:32 Finally, the ad cuts to show the full washing machine again, with a hashtag on the screen and the narrator stating that the tank saves water around the house.

# Ad summary A man reviews the Philco multiprocessor, demonstrating its various uses and emphasizing its value compared to other products on the market. He shows the product being used to chop vegetables and meat, prepare dough, and make chicken nuggets. # Brand positioning Philco is presented as an affordable alternative to more expensive kitchen appliances. The brand directly addresses the financial concerns of consumers who want quality and versatility without overspending. The brand's appeal centers around practicality and budget-consciousness, positioning itself as a smart choice for consumers who want to save money without compromising on functionality. # Product The featured product is the Philco multiprocessor, a versatile kitchen appliance designed to simplify food preparation. It comes with multiple attachments, including blades for chopping vegetables and meat, a whisk for preparing dough, and a juicer attachment. The multiprocessor is promoted as an all-in-one solution for various kitchen tasks, from chopping vegetables for salads to making dough for baked goods. The ad highlights the product's ability to handle tough tasks like grinding meat for homemade chicken nuggets. A major selling point is its cost-effectiveness compared to other products on the market, offering consumers a way to achieve professional results without breaking the bank. # Visual style The ad has a bright, well-lit aesthetic with a polished but casual feel, suggesting a UGC style review with simple editing. The cuts are timed to match the speaker's pace, enhancing the conversational tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action comenta aqui “eu quero” que eu te mando o link 🫶🏼 # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The man puts all the pieces of the Philco multiprocessor on the kitchen counter. - 00:02–00:07 00:02–00:07 The man displays the different attachments that come with the Philco multiprocessor, including blades, a juicer, and whisks. - 00:07–00:12 00:07–00:12 He demonstrates how to use the multiprocessor to chop carrots, showcasing how easily and efficiently it works. - 00:12–00:20 00:12–00:20 The man talks about trying to organize his alimentation and demonstrates using the multiprocessor to chop cheese. - 00:20–00:26 00:20–00:26 He demonstrates using the multiprocessor to chop meat. - 00:26–00:29 00:26–00:29 The man explains that the Philco multiprocessor is well worth it. - 00:29–00:34 00:29–00:34 He emphasizes that it's a great value because some brands charge more for what this can do. - 00:34–00:39 00:34–00:39 The man says the multiprocessor tests real, and he demonstrates using it to chop chicken. - 00:39–00:47 00:39–00:47 He explains how easy it is to make food, even nuggets, because they test everything to its limit. - 00:47–00:59 00:47–00:59 He concludes by saying that, if viewers are like him, with expensive tastes and creative bags, they should follow and send it to another cousin, because he tests before the viewer spends. The man adds that if viewers want the link, they should comment.