How Walmart Advertises on Meta

# Ad summary This image ad promotes a 50% discount on Walmart+ memberships for college students, along with a free 30-day trial. The ad features two smiling students sitting on a couch, creating a relatable and inviting scene. # Brand positioning Walmart+ is presented as a convenient and accessible service tailored to the needs of college students. The ad emphasizes affordability and ease of access, positioning Walmart+ as a practical solution for students seeking savings and convenience. By offering a 50% discount and a free trial, Walmart+ aims to lower the barrier to entry and appeal to budget-conscious students. The brand aligns with a lifestyle of convenience and value, suggesting that it understands the unique challenges and priorities of college life. # Product The advertised product is a Walmart+ membership, specifically tailored for eligible college and graduate students. The membership offers free delivery with a minimum $35 purchase and one service (with ads) every 90 days. Additional registration is required, and the offer is valid at participating U.S. BK locations. The ad also mentions a 25% discount on a specific item, available with a purchase once per quarter. The membership aims to provide convenience and savings to students, addressing potential purchase barriers by offering a free 30-day trial and highlighting the various benefits included. # Visual style The ad features a bright and inviting visual style with a focus on relatable imagery. The production quality appears to be high, with well-lit and professionally shot images. The use of a clean and modern font contributes to the overall aesthetic. The ad employs a simple and straightforward layout, making it easy to scan and understand the key message. The visual style is designed to be appealing and engaging, capturing the attention of the target audience. # Hooks Headline: 50% off # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Claim free 30-day trial # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a visual of two smiling college students sitting on a couch, creating a relatable and inviting scene. This is intended to capture the viewer's attention and establish a connection with the target audience, from the customer's perspective. - The central message highlights a 50% discount on Walmart+ memberships for college students, immediately communicating the primary offer and value proposition. This is from the brand's perspective. - A call to action encourages viewers to claim a free 30-day trial, providing an incentive to explore the benefits of Walmart+ membership without immediate commitment. This is from the brand's perspective. - The ad concludes with the Walmart+ logo and additional details about the membership, reinforcing brand recognition and providing essential information about the offer. This is from the brand's perspective.

# Ad summary This ad showcases the speed and convenience of Walmart Express Delivery. Actor Walton Goggins is shown on a set reading about Walmart Express Delivery. He's interrupted by legal team members who review the script for accuracy. The ad humorously acknowledges the limitations and conditions of the service, resulting in the actor having to adjust his statements. # Brand positioning Walmart is presented as a reliable and efficient retail brand, specifically promoting the speed of its Express Delivery service. The ad uses humor to acknowledge and address the fine print that comes with such services, positioning the brand as transparent and slightly self-aware. The ad aims to convey that Walmart's Express Delivery is exceptionally fast, despite any potential legal restrictions or limitations. # Product The product being advertised is Walmart's Express Delivery service, which promises delivery "as fast as one hour." The ad humorously lists a series of increasingly absurd and hyperbolic comparisons to highlight its speed, such as being "faster than a jackrabbit on hot gravel" and "faster than a grease pig at a fair." The ad also addresses potential purchase barriers by playfully acknowledging legal disclaimers and the need for accurate statements. The service is positioned as a convenient and rapid solution for customers in need of quick deliveries. # Visual style The ad has a polished commercial aesthetic, mimicking a behind-the-scenes look at a film set. The lighting is bright and even, giving the scene a professional look. The editing style is relatively static, with mostly medium shots and minimal camera movement, except for slight zooms and pans to follow the action. The pacing is moderate, with cuts timed to coincide with dialogue. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 Walton Goggins is on set reading from a script, stating that "Walmart Express delivery is as fast as one hour." - 00:02–00:08 00:02–00:08 Goggins reads comparisons from the script such as "faster than a jackrabbit on hot gravel," "faster than a grease pig at a fair," and "faster than a horsefly with bad intentions." - 00:08–00:10 00:08–00:10 A woman approaches Goggins, identifying herself as "legal" and suggests he can't say what he's saying. - 00:10–00:14 00:10–00:14 A man from legal joins and says that the statement is illegal. - 00:14–00:16 00:14–00:16 Goggins asks what he can say. - 00:16–00:21 00:16–00:21 The male legal team member suggests "faster than a roadrunner on roller skates." Goggins responds "you guys are killing me". - 00:21–00:27 00:21–00:27 The female legal team member suggests "on a roller coaster" to which Goggins says "no, no, no, no".

# Ad summary This ad showcases Walmart+ as the solution to provide students with everything they need for their movie night. A group of friends enjoys a scary movie with all their favorite snacks. # Brand positioning Walmart+ is presented as a convenient service that aligns with the values and lifestyle of young adults, particularly college students. The brand is positioned as offering practical benefits such as free same-day delivery, streaming choices, and discounts on memberships. The ad caters to consumers who value convenience and affordability. Walmart+ seems to ignore the norms of showing only perfect, polished lifestyles, embracing a more realistic and relatable tone by portraying a casual movie night among friends. # Product The ad promotes Walmart+, a membership service that provides various benefits. It includes a video streaming choice, offering members the option to choose one ad-supported service every 90 days between Peacock Premium or Paramount+ Essential. Additionally, it offers free same-day delivery, catering to those who value convenience and quick access to their purchases. The ad also highlights a special offer for college students, providing them with a Walmart+ membership for 50% off, making it an affordable option for students. # Visual style The ad has a relaxed and realistic visual style. The editing style is simple with basic cuts. The production quality is polished but maintains a UGC feel, creating a relatable viewing experience for the audience. The pacing is consistent with the rhythm of a casual conversation, with an estimated 60 BPM. The audio and visuals are synced to enhance engagement, with cuts and text timed to key moments and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a group of young friends gathered in a dimly lit room, watching a scary movie together. Their expressions convey a mix of fear and excitement, enhancing the suspenseful atmosphere of the scene. The scene establishes a shared viewing experience. It emphasizes the fun and thrill of watching movies with friends. - 00:03–00:06 The ad transitions to show the group of friends laughing and relaxing. This conveys that the movie is enjoyable overall. The transition from fear to laughter makes the ad relatable and fun. - 00:06–00:09 One of the friends turns to the camera and says, "It's so bad it's good," while the friends laugh together. This comment captures the lighthearted nature of their entertainment choice and contributes to a sense of camaraderie among the group. This moment is from the implied perspective of the group of friends as they bond during the event. - 00:10–00:14 The ad shows a woman drinking a Fairlife drink, subtly promoting Walmart+ and suggesting that members are in the know about great deals and convenient services. This shows that Walmart+ facilitates casual enjoyment and everyday lifestyle benefits.

# Ad summary This ad presents Express as a solution for last-minute gifting needs, emphasizing speed and convenience. Through visual storytelling and on-screen text, it positions Express as the go-to platform for immediate gift delivery. # Brand positioning Express is positioned as a modern, efficient solution for immediate gift delivery. The brand focuses on speed and convenience, suggesting it fills a niche in the market for last-minute gifting needs. This positioning pushes against traditional gift-giving norms that often involve planning and advance purchases. The brand aligns with a lifestyle that values spontaneity and immediate solutions. This is functional as it offers a fast delivery service to solve the immediate need of a gift. # Product Express is presented as a gifting service that specializes in fast delivery, claiming gifts can arrive "in as fast as an hour." The service is designed for individuals who need to quickly send a gift, especially when caught off guard or running late. The ad highlights the service's convenience and speed, addressing the purchase barrier of time constraints associated with traditional gift shopping. The product is presented as a solution for anyone who needs a gift delivered urgently, making it suitable for last-minute occasions. # Visual style The ad features a clean, modern aesthetic with soft lighting and a focus on the product as a solution. The editing is smooth and straightforward, designed to feel modern and approachable. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins with a message bubble indicating that friends are coming over tonight, and a bestie has asked "Didn't they just get engaged?" - 00:00–00:03 The ad shows the perspective of a person receiving a text, who's tone is concerned. - 00:04–00:07 The next message bubble confirms that the friends did get engaged, and the text sender indicates that they have not yet gotten them a gift. This is delivered from the same first-person perspective of the person receiving the texts. - 00:08–00:10 The last message bubble provides a solution in the form of "All good! I'll order a gift with Express." - 00:10–00:15 The ad then switches to a visual of a party appetizer set up with a gift and text overlay reading: "Express Delivery. In as fast as an hour."

# Ad summary This ad highlights savings with Walmart+ compared to Amazon Prime and features a tweet about a dad being proud of his child for making the switch. # Brand positioning Walmart is presented as a reliable and cost-effective option. The ad compares Walmart+ favorably to Amazon Prime, highlighting savings, and positions the brand as a smart choice for families. The emphasis is on practicality and value, aligning with a functional approach to brand positioning. # Product Walmart+ is presented as a subscription service that offers savings, particularly when compared to Amazon Prime. The ad highlights that Walmart+ has an annual cost of $98, while Amazon Prime costs $139. The ad targets individuals who are looking for cost-effective shopping solutions and who want to make their parents proud by making smart financial decisions. # Visual style The ad uses a real-life photograph combined with a social media screenshot to create a relatable and trustworthy image. The photograph is brightly lit and clear, while the screenshot is presented as if it were genuinely taken from the Twitter platform. This blend of authenticity and social media messaging aims to capture attention and build credibility. # Hooks Headline: Sabes que tu papá está orgulloso de ti por cambiarte a Walmart+ cuando él hace esta pose. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a visual of a man at a gas station, setting the scene and suggesting a real-life scenario. The intention here is to show a relatable situation where Walmart+ could be beneficial from the customer's perspective. - The ad then shows a screenshot of a tweet from Walmart's official account. The intent is to convey that family members will be proud of the viewer for switching to Walmart+ from the brand's perspective. - Finally, the savings of Walmart+ compared to Amazon Prime are highlighted. The intention is to present a clear financial incentive for switching to Walmart+ from the brand's perspective.

# Ad summary This ad showcases the Native brand's Berry Blossom Tea body wash and deodorant, emphasizing their collaboration with Boba Cafe. # Brand positioning Native positions itself as a provider of natural and clean personal care products. The brand emphasizes the use of ingredients that are free of sulfates, parabens, dye, and phthalates, appealing to health-conscious consumers. By collaborating with Boba Cafe, Native seeks to create unique and appealing scents, positioning its products as both functional and enjoyable. This collaboration suggests a playful and trendy approach, potentially attracting a younger audience interested in novelty and unique sensory experiences. # Product The ad features Native Berry Blossom Tea body wash and deodorant in collaboration with Boba Cafe. The body wash is a liquid soap packaged in a white bottle with the text (on-package label text) "BOBA CAFE BERRY BLOSSOM TEA BODY WASH" printed on the front. The deodorant is packaged in a white tube with the text (on-package label text) "BOBA CAFE BERRY BLOSSOM TEA DEODORANT" printed on the front. Both products feature a visible red liquid or gel, implying the "Berry Blossom Tea" scent. The ad highlights that both products are sulfate-free, paraben-free, dye-free, and phthalate-free, addressing common consumer concerns about potentially harmful ingredients in personal care items. # Visual style The ad utilizes a clean and vibrant visual style, featuring bright lighting and a soft pink color palette to create a fresh and appealing aesthetic. The product presentation is simple and direct, with floating fruit elements adding a touch of whimsy and emphasizing the natural, berry-inspired scent. The overall design feels modern and approachable, aimed at capturing attention with its clarity and gentle tones. # Hooks Headline: NATIVE BERRY BLOSSOM TEA # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by showcasing the Native and Boba Cafe collaboration with the product names, immediately informing the audience about the featured brands and product type from the brand's perspective. - The image then focuses on the body wash and deodorant, emphasizing the “Berry Blossom Tea” scent, drawing the customer in to experience a product line that promises a delightful fusion of natural ingredients and appealing fragrance from the brand's perspective. - The ad closes by highlighting the absence of sulfates, parabens, dyes, and phthalates, as communicated by the brand, reinforcing the products' clean and health-conscious formulation, reassuring the customer of their safety and quality from the brand's perspective.

# Ad summary This ad for Native Hydrating Facial Moisturizer emphasizes that it is clean, simple, effective, made for all skin types, and available at Walmart. # Brand positioning Native is presented as a skincare brand focused on clean, simple, and effective skincare solutions. The brand aligns with a lifestyle that values transparency and natural ingredients. It positions itself against category norms that include silicones, parabens, and dyes, offering a healthier alternative. The brand positioning is both functional, emphasizing the effectiveness of its products, and emotional, promoting a sense of trust and well-being through its clean formulations. The ad features the Hydrating Facial Moisturizer and Gentle Facial Moisturizer, both sharing the brand's core values but catering to different skin needs. # Product The ad features Native Hydrating Facial Moisturizer, a skincare product designed to boost the skin's barrier for healthy skin. It claims to offer 24-hour hydration and is formulated without silicones, parabens, and dyes. The moisturizer is presented as being clean, simple, and effective, suitable for all skin types. A key selling point is its clean formulation. The ad also mentions a Gentle Facial Moisturizer variant. The Hydrating Facial Moisturizer, like all Native products, is presented as a reliable choice for consumers seeking trustworthy skincare. # Visual style The ad features a clean and polished aesthetic with a focus on bright, natural lighting and clear product visuals. The editing style includes quick cuts to maintain a brisk pace, but also uses static shots to highlight key product features and ingredients. The overall production quality feels like a polished commercial, aiming to build trust and credibility. The consistent use of a light blue background creates a cohesive visual motif, reinforcing the brand's clean and simple message. The pacing is relatively consistent, with cuts timed to emphasize key product benefits. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman applying Native Hydrating Facial Moisturizer to her face, smiling directly at the camera. This immediately introduces the product and showcases its application. - 00:03–00:06 The ad transitions to a close-up shot of the product being dispensed from the pump bottle, highlighting the creamy texture. This emphasizes the product's physical attributes and ease of use, reinforcing its clean and simple appeal. - 00:07–00:09 The ad returns to the smiling woman, now with multiple dabs of moisturizer on her face, reinforcing the product's hydrating benefits and the user's satisfaction. This visual confirms the claim of 24-hour hydration and connects the product to a positive emotional state. - 00:10–00:12 The ad presents a static shot of the product bottle alongside natural ingredients like vanilla beans, a coconut, and a white flower. This reinforces the brand's commitment to clean ingredients and natural formulations. - 00:13–00:15 The ad shows the woman again, now holding the product and smiling. She appears confident in the product, further implying a clean and effective skincare solution. - 00:16–00:19 The ad concludes with a shot of both the Hydrating and Gentle Facial Moisturizers side-by-side. This highlights the variety of choices available to suit different skin types, reinforcing Native’s commitment to catering to a broad audience.

# Ad summary This ad promotes a Walmart+ Assist membership which provides benefits such as free same-day delivery and membership at 50% off for those who qualify for SNAP. The ad features a woman who meal preps for the week using groceries delivered by Walmart+. # Brand positioning Walmart is presented as a convenient and accessible provider of groceries and household essentials, catering to busy individuals and families. The brand emphasizes its Walmart+ membership program and the financial assistance available through Walmart+ Assist for those who qualify for SNAP, positioning it as a service that values affordability and inclusivity. Walmart provides same-day delivery and is positioned to occupy space in the consumer's mind that promotes convenience and value. The ad is geared towards a functional target audience with a focus on simplicity. # Product The Walmart+ Assist membership is being advertised. It gives SNAP recipients 50% off of their membership. Other benefits shown are that Walmart + provides free same-day delivery and offers groceries and household essentials. The ad positions the membership as a convenient way to save time and money. The ad does not focus on comparison products. # Visual style The ad has a polished and simple aesthetic. The editing style includes static shots and the production quality is high quality with bright natural lighting. The cuts per minute are slow which gives a calm and convenient feeling to the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with an overlay, “POV: Prep antes, cero estrés después,” showing a woman covering a pre-made meal in a plastic container. This sets the stage for the benefit of meal prepping to reduce stress. - 00:02–00:03 She stands back and looks at all of the pre-made meals. This visually shows the result of using the product. - 00:03–00:05 Two Walmart+ bags of groceries are shown sitting outside a door. An overlay says “Free same-day delivery”. This reinforces the product and its availability. - 00:05–00:09 Inside of a refrigerator, a row of pre-made meals is shown with yellow labels that have the days of the week on them. Text overlay: “¿Calificas para SNAP & más? Obtén una membresía de Walmart+ Assist por 50% Off” (Do you qualify for SNAP & more? Get a Walmart+ Assist membership for 50% Off) This offers a solution for a convenient meal. - 00:09–00:12 The woman from the first scene stands in front of all her meals, nodding her head with a content face. An overlay says: “Los miembros de Walmart+ saben”. This conveys the idea that Walmart + members know the secret to simple convenience.

# Ad summary This ad promotes Walmart+ memberships for college students. It highlights the benefits of the membership, including free same-day delivery, video streaming choices, and Burger King savings. The ad encourages viewers to claim a free 30-day trial. # Brand positioning Walmart+ is presented as a convenient and valuable membership program designed to simplify the lives of college students. The brand is positioned as a provider of essential services and entertainment, offering free same-day delivery for groceries and more, video streaming options, and savings at Burger King. The brand aligns with a lifestyle of convenience and affordability, catering to the needs of busy students. Walmart+ aims to be a one-stop solution for various student needs, from groceries to entertainment, making it a practical choice for those seeking to save time and money. # Product The Walmart+ membership is a subscription service that offers a range of benefits to college students. It includes free same-day delivery for groceries and other items, providing a convenient way to shop without leaving home. The membership also offers access to video streaming choices, allowing students to catch every must-see TV moment. Additionally, members receive Burger King savings, catering to study break cravings. The membership is available to eligible college and grad students for 50% off, making it an affordable option. A free 30-day trial is available for new members, allowing them to experience the benefits before committing to a subscription. The ad emphasizes the convenience, entertainment, and savings that the Walmart+ membership provides, making it an attractive option for students. # Visual style The ad has a mixed aesthetic, combining UGC-style footage with polished commercial elements. The editing style includes quick cuts and static shots, creating a dynamic yet informative feel. The production quality varies, with some scenes appearing more casual and others more professionally shot. The pacing is relatively fast, with cuts timed to the voiceover and music. The overall tone is energetic and upbeat, aimed at appealing to a younger audience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Claim free 30-day trial # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad opens with a lively scene of a person singing into a microphone amidst confetti and a festive atmosphere. - 00:00–00:03 The voiceover announces that college students can get a Walmart+ membership for 50% off, immediately highlighting the offer and its target audience. This is from the brand's perspective, aiming to grab the attention of college students with an appealing discount. - 00:03–00:05 The scene transitions to a visual of a Walmart+ bag with a cowboy hat on top, accompanied by text stating "Free same-day delivery," emphasizing a key benefit of the membership. This reinforces the brand's message of convenience and value. - 00:05–00:07 A young woman is shown lying on a bed, looking surprised and excited while using a laptop, with the Walmart+ bag visible in the background. This visual represents a customer's reaction to the benefits of the membership, adding a relatable element. - 00:07–00:08 The text "Video Streaming Choice" appears, highlighting another benefit of the Walmart+ membership. This continues to build the value proposition from the brand's perspective. - 00:08–00:11 A young man is shown enjoying a Burger King burger, followed by the text "Burger King Savings," showcasing another perk of the membership. This adds to the list of benefits, making the offer more appealing. - 00:12–00:14 The ad returns to the party scene, with text promoting a "Claim free 30-day trial," providing a clear call to action. This encourages viewers to try the membership risk-free, from the brand's perspective.

# Ad summary This image ad promotes Walmart's express delivery service with a focus on delivering Blue Buffalo dog food. The ad uses a simple visual of the product and a bag of groceries on a doorstep, combined with a clear offer and a call to action using a specific discount code. # Brand positioning Walmart is presented as a convenient and reliable retailer offering express delivery services. The brand aims to occupy a space in the consumer's mind as a go-to for fast and free delivery. The ad promotes a functional benefit by highlighting the speed and convenience of getting essential products, particularly pet food, delivered quickly. Walmart's position in the market is reinforced through its partnership with Blue Buffalo dog food, providing accessibility to high-quality pet nutrition through convenient delivery. # Product The featured product is Blue Buffalo Life Protection Formula dog food, designed for adult dogs and provides balanced nutrition. The product is presented in its bag, ensuring recognition. The ad highlights the convenience of having the product delivered quickly through Walmart's express delivery service. The ad addresses the potential purchase barrier of running out of dog food by offering a quick and free delivery solution, making it easy for pet owners to maintain their supply. # Visual style The ad features a clean and straightforward visual style with bright, saturated colors. The lighting is even and the composition is simple, focusing on the product and the delivery concept. The overall feel is accessible and practical. # Hooks Headline: Dog food dwindling? # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by posing the question, "Dog food dwindling?" This immediately captures the attention of pet owners who may be facing the common problem of running low on pet food. This is told from the brand perspective. - The ad then introduces the solution: "Use code BLUEFAST for fast, free delivery." This offers a clear benefit and call to action, directing the viewer to take advantage of Walmart's delivery service. This is told from the brand perspective. - The ad includes an "Express Delivery in as fast as an hour" badge, emphasizing the speed and convenience of the service. This reinforces the immediate benefit and encourages the viewer to act quickly. This is told from the brand perspective. - The ad shows the Walmart logo with fine print detailing the minimum purchase and terms, reinforcing the reliability of the offer. This is told from the brand perspective.

# Ad summary An ad promoting the benefits of a Walmart+ membership. It shows a man pouring juice while a woman smiles and looks at the contents of a Walmart+ shopping bag. The ad highlights the benefits of the membership including free same-day delivery, video streaming, and gas savings. The ad offers the viewer the chance to rejoin Walmart+ and get 30 days for $1. # Brand positioning Walmart+ is presented as a membership program that aims to simplify and enrich customers' lives through a combination of convenience, savings, and entertainment. It emphasizes a lifestyle of ease and access, catering to those who value both practicality and enjoyment. The brand positions itself as a provider of everyday essentials and added perks, such as free same-day delivery, video streaming, and gas savings. By offering these diverse benefits, Walmart+ seeks to be an integral part of its customers' daily routines, enhancing their shopping experience and providing additional value beyond traditional retail. # Product The featured product is the Walmart+ membership, which offers a suite of benefits designed to enhance the shopping and daily life experiences for its members. The membership includes free same-day delivery, providing convenience by bringing groceries and other essentials directly to the customer's doorstep. Members also gain access to a video streaming choice, offering entertainment value as part of the package. Additionally, the membership provides savings at the gas pump, with a discount of 10¢/gal at participating stations. The ad addresses potential purchase barriers by offering a trial period of 30 days for just $1, making it easier for customers to experience the benefits firsthand. The Walmart+ membership is portrayed as a comprehensive solution for saving time and money while adding convenience and entertainment to daily routines. # Visual style The ad has a clean and bright aesthetic, with a focus on everyday life. The production quality appears to be professionally shot, with good lighting and clear imagery. The visual motifs include a real-life setting and product placement. The image treatment appears to have some light color grading to enhance the brightness and saturation of the colors. The typography is simple and legible, complementing the overall clean design. The style aligns with platform norms by presenting a lifestyle-focused image with clear messaging and a straightforward call to action. # Hooks Headline: Rejoin & get 30 days for $1 # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Rejoin now # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens by presenting a scene of a man pouring juice, and a woman looking into a shopping bag filled with items that could be purchased at Walmart. This establishes a visual connection to everyday life and a sense of relatable domesticity. The audience experiences this scene from the perspective of someone observing a moment in a modern, busy life, setting the stage for the value proposition to follow. - The ad presents the key benefits of the Walmart+ membership. This includes free same-day delivery, video streaming choice, and gas savings. This list of benefits is presented from the brand's perspective, clearly outlining what the customer will gain by rejoining Walmart+. - The ad concludes with a clear offer: rejoin and get 30 days for $1. This serves as a strong incentive to drive immediate action. The call to action, "Rejoin now", is presented in a bright yellow button. This is communicated from the brand's perspective, directly encouraging viewers to take the next step and experience the benefits of Walmart+ firsthand.

# Ad summary The ad highlights the convenience of using a delivery service, focusing on the quick deliveries that can be scheduled as early as 7 am. It shows the daily life of parents who may need to use this service. # Brand positioning This ad does not explicitly name the featured brand. The brand is presented as a delivery service that prioritizes speed and convenience, offering deliveries as early as 7 AM. This positioning caters to busy individuals, particularly parents juggling multiple responsibilities, and emphasizes reliability to help them save time and manage their day effectively. The brand aims to occupy a space in the consumer's mind as a reliable solution for quick and early morning deliveries, fitting into the norms of convenience-focused delivery services. # Product The product featured is a delivery service, offering fast deliveries as early as 7 AM. This service caters to individuals who need items delivered quickly and early in the morning. The unique selling point is the speed and early availability of deliveries, addressing the need for convenience and timely access to goods. The ad implies the service can be used for various occasions, especially when someone is in a time crunch, like being on carpool duty after oversleeping. The service is portrayed as a solution to purchase barriers related to time constraints and urgent needs, emphasizing reliability and early morning availability. # Visual style The ad features a modern, lifestyle-oriented visual style with a high-quality, studio-shot image. The visual motif is a snapshot of a busy, relatable morning scene, aiming to capture the viewer’s attention by mirroring a real-life situation. The image has bright lighting, background removal, and a solid color block at the bottom with a bold headline. This platform-native style enhances scannability in the feed, using recognizable elements to quickly convey its message. # Hooks Headline: POV: YOU'RE ON CARPOOL DUTY BUT OVERSLEPT # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the text "POV: YOU'RE ON CARPOOL DUTY BUT OVERSLEPT", setting the stage by placing the audience in the hectic morning scenario of someone running late. This is meant to evoke an immediate sense of recognition and empathy, drawing viewers in by presenting a relatable situation. - The image displays a parent multitasking in the kitchen: holding a toddler while on a phone call, as another parent pours a drink. This shows the chaotic reality of managing family responsibilities while trying to get ready for the day. The viewer experiences this from the customer's POV. - The ad concludes with a call to action "⚡Get fast delivery, as early as 7am", reinforcing the service’s main offering. This resolves the earlier problem by suggesting the brand as a solution for anyone needing a quick morning delivery to overcome daily obstacles. The POV here is from the brand.

# Ad summary A product-focused image ad that promotes Jif Simply Creamy Unsweetened Peanut Butter Spread, highlighting its unique selling point of being made with only 3 ingredients and new availability at Walmart. # Brand positioning Jif is presented as a household name in the peanut butter category, known for its creamy texture. The brand offers a 'Simply' line that is unsweetened, indicating a focus on natural and healthy eating, targeting health-conscious consumers who are seeking simple ingredients without added sugars. The brand pushes against competitors that use more additives, and sets itself apart through a more functional, health-conscious positioning. # Product The advertised product is Jif Simply Creamy Unsweetened Peanut Butter Spread, a peanut butter made with only 3 ingredients. The product is creamy in texture and comes in a jar with a red lid. It contains 8g of protein per serving. The USPs are its simple ingredients, creamy texture, and unsweetened flavor profile. The packaging notes the net weight as 15 oz (425g). This product may appeal to health-conscious consumers, or those looking for a purer, more natural peanut butter option. # Visual style The ad has a clean and bright aesthetic, using a two-tone background and clear product photography. The lighting is soft and even, and there is minimal background noise to make the product stand out. The overall style is designed to be scannable and appealing in a social feed. # Hooks Headline: Made with 3 INGREDIENTS # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing that the product is "New at Walmart" to build awareness about the product being available at the store. The brand is speaking and implying that the product can now be found at Walmart, thus increasing accessibility to the product. - The ad then emphasizes that the peanut butter is "Made with 3 INGREDIENTS" to highlight the product's simple and natural composition. This message is coming directly from the brand, seeking to differentiate itself from competitors that may include more ingredients or additives. - Finally, the product itself is shown prominently with supporting details on its creamy texture and unsweetened nature, combined with the visual of the product on a spoon to convey its use and appeal. This is conveyed from the brand's perspective, showcasing the product's qualities and intended use.

# Ad summary This ad by Always Discreet is promoting their product as having new improved coverage that is up to 100% protection without the bulk, as well as having a lower price compared to their leading competitor brand. # Brand positioning Always Discreet is being presented as a feminine care brand that focuses on providing discreet and reliable solutions for bladder leaks. The brand is positioned as a provider of comfortable and absorbent pads that offer 100% protection without the bulk. By emphasizing improved coverage and a lower price compared to leading competitors, Always Discreet appeals to consumers seeking effective and affordable bladder leak protection, fitting seamlessly into their daily lives while providing peace of mind and confidence. # Product The Always Discreet product featured in the ad is designed for bladder leaks, offering discreet and reliable protection. The ad highlights the new and improved coverage of the pads, providing up to 100% protection without the added bulk. The pads are showcased as comfortable and absorbent, designed to fit seamlessly into daily life. A key selling point is the lower price compared to leading competitor brands, addressing potential purchase barriers by offering an affordable solution. The ad emphasizes that these pads help users feel confident and secure while managing bladder leaks discreetly. # Visual style The ad has a polished aesthetic, using a consistent purple background and clean graphics. The editing style is static, with text and product images displayed clearly. The production quality feels like a commercial. The visuals are timed to enhance the message delivered through voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Switch and save. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a focus on the Always Discreet brand and its discreet design. - 00:01–00:03 00:01–00:03 The ad transitions to highlighting the product's new and improved coverage, visually comparing it to previous versions, conveying a message of innovation and enhanced performance. - 00:04–00:08 00:04–00:08 The ad emphasizes the product's core benefit of up to 100% protection without the bulk, showcasing the product alongside a competitor's to highlight the difference and position Always Discreet as a superior choice. This moment aims to build trust and confidence in the product's reliability and comfort. - 00:09–00:14 00:09–00:14 The ad shifts focus to the product's affordability, stating that it has a lower price compared to the leading competitor, and provides the call to action to switch and save.

# Ad summary This ad promotes Allegra Allergy 24-Hour tablets, presented by a creator who emphasizes the importance of preparing for allergy season. She includes Allegra on her grocery list and picks it up at Walmart to stock up her medicine cabinet, as Allegra helps relieve her sneezing, runny nose, and itchy, watery eyes. She also mentions that the low price at Walmart allows her to share it with her husband. # Brand positioning Allegra is presented as a reliable and accessible over-the-counter allergy relief solution. The brand aligns with a practical, prepared lifestyle, emphasizing the importance of proactive health management. The ad suggests that Allegra is a staple item, easily incorporated into everyday routines. The brand appears to push against the reactive norm of treating allergies only after symptoms appear, instead promoting a functional approach to allergy preparedness. # Product Allegra Allergy 24-Hour is an over-the-counter antihistamine tablet designed to provide 24-hour relief from allergy symptoms. The product is marketed towards individuals who experience common allergy symptoms such as sneezing, runny nose, and itchy, watery eyes. The active ingredient is fexofenadine HCl, and the tablets are non-drowsy, making them suitable for daily use. The ad addresses the purchase barrier of cost by highlighting Walmart's everyday low price of $27.96 for a 60-count package, which the user states makes it easy to share with her husband. # Visual style The ad has a casual, UGC feel with natural lighting and simple editing. The production quality appears to be mid-range, with clear visuals and stable camera work, but without excessive polish. The editing style includes quick cuts and transitions to maintain a brisk pace, approximately 20 cuts per minute. The audio-visual sync is timed with voiceover lines to emphasize key points. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with the creator mentioning that allergy season always sneaks up on her. - 00:02–00:06 She then states that once allergy season starts, it feels non-stop, which is why she prefers to prepare in advance. - 00:07–00:12 She mentions that she's adding Allegra to her grocery list and is going to Walmart to stock up her medicine cabinet. - 00:12–00:19 The ad then highlights that Allegra Allergy 24-Hour helps to relieve sneezing, runny nose, and itchy, watery eyes when allergies hit. - 00:19–00:29 The creator explains that Walmart has an everyday low price of $27.96 on the 60 count Allegra, which is great for her and her husband to share because they both have bad allergies. - 00:29–00:34 She concludes the ad by saying stocking up early for allergy season is an absolute no-brainer, showing herself putting Allegra into her medicine cabinet.

# Ad summary This ad is for Pampers Aqua Pure wipes. It demonstrates that the wipes are gentle on skin. # Brand positioning Pampers is presented as a trusted and established brand that understands the needs of parents and babies. The brand emphasizes safety and gentleness, particularly through the Aqua Pure line, highlighting the product's simple formula and 99% water composition. This brand is positioned for parents who prioritize natural and gentle care for their baby's sensitive skin. The brand is attempting to occupy a space in the consumer's mind as being natural and gentle, and safe for the baby. # Product Pampers Aqua Pure wipes are presented as baby wipes made with a simple formula that is gentle on skin. The wipes are made with 99% water that has been purified 6x. The wipes help to keep skin healthier. The ad conveys that these wipes are worth trying or buying because of their gentle, natural composition and their ability to maintain the health of a baby's skin. The use occasion shown is wiping a baby's foot, suggesting general cleaning and hygiene. # Visual style The ad has a polished, commercial aesthetic with a clean and bright visual style. The editing is simple with static shots and smooth transitions. The production quality is high-end, aiming to convey trust and reliability. The pacing is slow and consistent. Audio-visual sync is present as text and product actions align with the background music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad opens with a static shot of the Pampers Aqua Pure wipes packaging, emphasizing the brand and product name. - 00:07–00:11 The scene shifts to hands cleaning a baby's foot with a wipe, visually demonstrating the product in use. - 00:11–00:14 The ad returns to the static shot of the packaging, reinforcing the product's branding and key features, creating a full-circle moment.

# Ad summary This ad promotes the Walmart+ membership, highlighting savings on gas and a special offer for college students. # Brand positioning Walmart+ is positioned as a membership program offering convenience and savings for everyday needs. The brand aims to occupy a space in the consumer's mind as a practical solution for saving money, specifically on gas and everyday purchases. The ad showcases Walmart+ as a way to save money and make life easier, promoting functional benefits over emotional appeal. It follows category norms by offering a membership with exclusive perks. # Product Walmart+ is a membership program that offers various benefits to its members, including savings on gas. The ad specifically mentions that members save 10 cents per gallon at participating stations. A special offer for college students is highlighted, providing the Walmart+ membership for 50% off. The ad addresses the purchase barrier of membership cost by showcasing the savings on gas and a discounted offer for students. # Visual style The ad's visual style is casual and bright, resembling user-generated content (UGC). The editing style includes static shots and quick cuts. The production quality feels like a hybrid of UGC and polished commercial, supporting a relatable tone aimed at younger audiences. The pacing is moderate, with cuts timed to music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman is driving in her car, looking unbothered while waiting in the parking lot. - 00:02–00:05 00:02–00:05 The ad transitions to show a hand holding a phone displaying the Walmart+ app, highlighting that "Members save 10¢ per gallon." This transitions away from the initial parking lot scene to focus on the tangible savings of the membership. - 00:05–00:07 00:05–00:07 The scene returns to the woman in her car, reinforcing the context of saving on gas. The visual returns to the initial scene to create a cohesive narrative. - 00:07–00:10 00:07–00:10 The ad shifts to an exterior shot of the car driving through the parking lot, followed by the text overlay: "College students get a Walmart+ membership for 50% off." The focus shifts to a specific promotional offer, targeting students. - 00:10–00:15 00:10–00:15 The ad shows the woman walking through the parking lot, doing a dance, then cuts to a close up of her playfully slapping the side of a parked car. Text overlay says "Walmart+ members know".

# Ad summary This ad promotes Pampers Aqua Pure wipes. The ad highlights that Pampers Aqua Pure wipes have a simple formula that is gentle on skin and helps keep skin healthier. # Brand positioning Pampers Aqua Pure positions itself as a gentle and safe choice for baby skincare, focusing on purity and simplicity. With its formula being 99% water, the brand emphasizes its commitment to gentle care suitable for delicate skin. Pampers Aqua Pure aligns with a lifestyle that values natural ingredients and gentle protection, catering to parents seeking a reliable product that avoids harsh chemicals. The brand appears to push against complex formulations, highlighting its simple formula. # Product Pampers Aqua Pure wipes are highlighted as baby wipes with a simple formula that is gentle on the skin and helps keep it healthier. The wipes are made with 99% water purified 6x. The ad focuses on the product's gentleness and simplicity, making it a go-to product for parents seeking a product that is safe and gentle on the baby’s skin. # Visual style The ad has a polished and clean aesthetic, featuring a soft color palette of light blues and whites. The editing style includes static shots. The production quality is high, utilizing studio lighting and smooth transitions to maintain a professional look. The pacing is slow and consistent, with minimal cuts, allowing viewers to focus on the product and key messages. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad opens with a package of Pampers Aqua Pure wipes with a visual effect of water ripples in the background. - 00:04–00:07 Text overlay appears stating that the product has a “simple formula gentle on skin.” - 00:07–00:11 The scene transitions to a pair of hands gently cleaning a baby’s foot with a Pampers Aqua Pure wipe, while text overlay states that the product “helps keep skin healthier.” - 00:11–00:14 The ad closes by featuring the package of wipes with a visual effect of water ripples in the background.

# Ad summary This ad promotes Pampers Aqua Pure wipes with a focus on their 99% water purity and the opportunity to save money by buying in bulk. # Brand positioning Pampers is positioned as a trusted and reliable brand providing gentle and pure baby care products. The ad emphasizes the brand's commitment to providing wipes that are safe and effective for a baby's sensitive skin. The brand aims to occupy a space in the consumer's mind as a provider of high-quality, water-based baby wipes. The brand presents a functional approach, highlighting the purity and cost-saving benefits of its product, which is ideal for parents looking for the best for their baby without extra additives. # Product Pampers Aqua Pure wipes are highlighted as gentle and safe for a baby's sensitive skin. The wipes are explicitly stated to be made with 99% water and purified six times. The wipes are packaged in a white and teal pack with a resealable green plastic lid that helps to keep the wipes moist. The primary selling point is the high water content, implying gentleness and safety. The ad also promotes purchasing in bulk, offering potential cost savings. This addresses the potential purchase barrier of cost by highlighting the value of buying multiple packs. # Visual style The ad uses a clean and polished aesthetic, with a bright color palette to highlight the product’s purity and appeal to parents. The visuals are simple, and the editing is basic, focusing on clear product shots and text overlays to convey information quickly. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The Pampers Aqua Pure logo and a pack of wipes are displayed. - 00:00–00:03 The wipe package is shown resting on a pool of water. - 00:04–00:14 The camera pans out to show several wipe packages stacked as the discount offer is displayed. - 00:04–00:14 The number of packs on the stack increase and so does the discount amount that appears on the screen.

# Ad summary The Allegra ad emphasizes the product's ability to relieve allergies quickly without causing drowsiness, highlighting the benefits of fast relief and no brain fog. The ad uses humor and a lighthearted approach to address common hiking fears, positioning Allegra as a practical solution for allergy sufferers. # Brand positioning Allegra is presented as a fast and powerful allergy relief medication that distinguishes itself by not causing drowsiness or brain fog, a common side effect of other allergy medications. The brand aims to occupy the space of effective allergy relief without compromising cognitive function. The brand's messaging is functional, focusing on the product's practical benefits, and positions itself as a solution that fits seamlessly into an active lifestyle, allowing consumers to enjoy outdoor activities without allergy-related discomfort. # Product Allegra is a non-drowsy allergy medication designed to provide fast and powerful relief from allergy symptoms. The medication's key selling points are its ability to alleviate allergy symptoms without causing brain fog or drowsiness. The Allegra Allergy box visible in the ad is purple and yellow and contains fexofenadine HCI tablets, with 180mg antihistamine per tablet, designed to provide 24-hour relief. The ad targets individuals who suffer from allergies and want to maintain alertness and cognitive function, making it suitable for use during work, school, or outdoor activities. The ad addresses the purchase barrier of concerns about drowsiness, a common side effect of allergy medication, by emphasizing that Allegra does not cause this. # Visual style The ad features a blend of natural outdoor scenery and whimsical animation. The editing style includes quick cuts to maintain a fast pace. The overall production quality is polished. The pacing is consistent with upbeat music. Visuals and text are timed to match the audio. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action DISCOVER ALLEGRA® # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins by listing top hiking fears to engage viewers with common concerns. - 00:03–00:06 The third fear mentioned is pollen. This transitions to a humorous scene where animated pollen characters discuss their impact, downplaying their significance. - 00:06–00:09 The ad then highlights Allegra's key benefits: fast allergy relief and no brain fog due to drowsiness, positioning it as a desirable solution. - 00:09–00:11 The ad concludes by showcasing the Allegra product packaging and emphasizing that choosing Allegra is a "no-brainer," reinforcing its ease of use and effectiveness.