How Mercado Libre Advertises on Meta

# Ad summary This ad promotes Mercado Libre's food delivery service, highlighting the benefits of free shipping and discounts for first-time users. The creator showcases ordering food through the app and enjoying a meal, emphasizing the convenience and cost savings. # Brand positioning Mercado Libre is positioned as an easy solution for saving money when you want to order delivery food. The brand appears to focus on affordable convenience with the ad presenting free shipping and discounts for first time buyers. The brand promotes an everyday lifestyle where using their app for food delivery improves the customer's day. # Product The ad highlights the Mercado Libre app's food delivery service, emphasizing free shipping and a 7,000 pesos discount for first-time users. The product is presented as a convenient way to order food quickly and affordably. The ad shows the user ordering a burger and fries, delivered in seconds, reinforcing the ease and speed of the service. The offer helps address potential purchase barriers by highlighting the cost savings and convenience of using Mercado Libre for food delivery. # Visual style The ad has a UGC style, with simple camera work and static shots. The editing is straightforward with basic transitions. The production quality suggests a casual, authentic feel, likely shot on a phone. The pacing is consistent, matching the rhythm of the speaker. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Pedí comida # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The creator introduces the video, stating he will show what he eats in a day, but the smart version, because he saves money whenever possible. This opens with the hook. He establishes his perspective as someone mindful of saving money and wanting a convenient way to eat. - 00:03–00:09 00:03–00:09 The creator reminds viewers that on Mercado Libre, there is free shipping and 7,000 pesos off the first purchase, emphasizing not to cook. The creator's perspective conveys a sense of discovery and value, as he shares the benefits of using Mercado Libre for food delivery. - 00:10–00:15 00:10–00:15 A yellow bag from Mercado Libre appears. He states that the food came in seconds, without paying for shipping and with the first purchase discount, feeling like he won. This part is presented from the creator's perspective, highlighting the efficiency and satisfaction of using Mercado Libre. - 00:16–00:21 00:16–00:21 The creator eats the food and concludes that ordering from Mercado Libre improves his "what I eat in a day," and encourages viewers to order today. This is from the creator's perspective, ending with a call to action. - 00:22–00:23 00:22–00:23 The Mercado Libre logo appears and says to order food, ending the ad. This section is from the brand's perspective, reinforcing the product's purpose.

# Ad summary This Mercado Libre ad features a still image of two halves of a wrap in a light yellow background with Mercado Libre's logo on the top and text overlay. The ad focuses on discounts for first-time food orders through Mercado Libre. # Brand positioning Mercado Libre is presented as a convenient online marketplace that now offers food delivery services. The brand is associated with ease of access and savings, positioning itself as a practical solution for everyday needs. By offering discounts on first food orders, Mercado Libre aims to attract new customers and establish itself in the competitive food delivery market. The brand is functionally positioned, emphasizing the simplicity of ordering food through their platform. # Product The advertisement promotes Mercado Libre's food delivery service, highlighting the convenience of ordering meals through their online platform. The ad showcases a wrap from Noah's Green Kitchen as a sample of the food available for delivery. It specifically mentions a discount of $7,000 off the first order and 37% off Noah's Green Kitchen Wrap Classic, with the discount applicable on orders above $20,000. This offer addresses the purchase barrier of initial trial, enticing new users to try the food delivery service with a significant cost saving. # Visual style The ad has a clean, simple aesthetic with bright colors and static shots. The editing style is straightforward with simple transitions and minimal visual effects. The production quality is polished, similar to a standard digital ad, designed to be easily viewable and quickly understood. The pacing is moderate, with each screen staying visible long enough to convey the message effectively. The use of text and visuals is synchronized to deliver key information clearly. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Pedí comida # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with a yellow background displaying the Mercado Libre logo and the text 'Ahora podés pedir comida'. - 00:01–00:02 The screen then displays a sample product offered: two halves of a wrap on a white plate. This visual emphasizes the option to order food. - 00:02–00:04 Text appears on screen with the message '$7000 OFF EN TU PRIMER PEDIDO' and '37% Noah's Green Kitchen'. This encourages first-time buyers with a discount, and provides more details about the offer. This builds on the previous moment by highlighting a purchase incentive. - 00:04–00:07 The words, "Noah's Green Kitchen Wrap Classic," appear as the screen displays the full brand name of the wrap. - 00:07–00:09 The ad then ends with a call to action: the Mercado Libre logo is shown again, and the words "Pedí comida" appear in a white button. This ends the ad by repeating the offer to order food.

# Ad summary This Mercado Libre ad promotes ordering food through their app, highlighting a discount on first orders and featuring McDonald's. # Brand positioning Mercado Libre is presented as a convenient online platform that facilitates ordering food. The brand is positioned as a versatile and accessible service provider by offering food delivery, emphasizing ease of use and immediate gratification. The brand seems to align with a lifestyle that values convenience and efficiency, fitting into the norm of online delivery services but with a broad offering beyond just food. # Product The featured product is food delivery via the Mercado Libre app, specifically highlighting McDonald's. The ad emphasizes the convenience of ordering from McDonald's through the platform and offers a $7000 discount on the first order, along with a 47% discount on a Double Carne Doble Queso with medium fries. The product is for anyone looking for a quick and easy way to get McDonald's delivered, addressing the purchase barrier of cost with a significant discount for new users. The ad emphasizes the ease and affordability of getting food delivered through the app. # Visual style The ad has a bright and simple aesthetic, using a consistent yellow background and clear, bold text. The editing style involves quick cuts and static shots. The production quality is polished, resembling a typical commercial ad. The pacing is quick, with cuts timed to the music. The visuals are clean and straightforward, emphasizing the product and the offer. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Pedí comida # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07: The ad begins with the Mercado Libre logo, followed by text announcing the ability to order food. A McDonald's meal appears, with text promoting a $7000 discount on the first order and a 47% discount at McDonald's. This is intended to grab attention with a food offer to drive app usage. - 00:07–00:09 00:07–00:09: The screen returns to the Mercado Libre logo, with a button prompting users to order food. This reinforces the call to action, directing users on how to use the app for food delivery. The brand's perspective is conveyed through a clear, direct message and visual cues.

# Ad summary This mobile-first video ad promotes Mercado Libre's food delivery service, highlighting a deal on Poke Pollo Crispy from Club del Poke. # Brand positioning Mercado Libre is presented as an accessible and convenient platform for ordering food. The ad emphasizes ease of use and value, positioning Mercado Libre as a way to access local eateries and deals. # Product The featured product is Mercado Libre's food delivery service, with a specific focus on Club del Poke's Poke Pollo Crispy. The ad highlights a discount of $7000 off on the first order and a 30% discount for Club del Poke customers. The ad encourages viewers to order food easily through the Mercado Libre app. # Visual style The ad features a clean and bright aesthetic with a predominantly yellow color scheme. The editing is straightforward with static shots and simple zooms. The production quality is polished, aligning with a commercial feel. The pacing is steady and consistent with the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Pedí comida # Point of view - [object Object] # Storyline - 00:00–00:00 The ad starts with a vibrant yellow background and Mercado Libre's logo, immediately establishing the brand. - 00:00–00:01 00:00–00:01: A poke bowl with mango, avocado, purple cabbage, carrots, and crispy chicken appears, visually showcasing the available food options and prompting hunger. - 00:01–00:03 00:01–00:03: Text overlays highlight the discount of $7000 off the first order and 30% off at Club del Poke, attracting attention with promotional offers. - 00:03–00:07 00:03–00:07: The poke bowl is displayed again, reinforcing the visual appeal of the food being advertised. - 00:07–00:09 00:07–00:09: The Mercado Libre logo reappears with a 'Pedí comida' (Order food) button, providing a direct call to action to use the service.

# Ad summary This ad promotes ordering food through Mercado Libre, highlighting discounts for first-time orders and members of Club del Poke. It features a poke bowl from Club del Poke Pollo Crispy. # Brand positioning Mercado Libre is presented as a convenient and reliable platform for online ordering and delivery, specifically for food. The brand positions itself as a facilitator, connecting customers with local restaurants and providing potential savings through discounts and membership benefits. By featuring restaurant-specific promotions, Mercado Libre emphasizes its role in supporting local businesses while offering customers access to diverse culinary options. # Product The product is a Poke Pollo Crispy bowl from Club del Poke. It includes diced mango, avocado slices, shredded carrots, sliced cucumbers, and purple cabbage, all arranged around a central portion of crispy chicken. The bowl is presented as a fresh and appealing meal option available for order through Mercado Libre. The ad emphasizes the potential savings through discounts, making it an attractive option for new customers and members. By highlighting this specific product, the ad aims to drive immediate sales and encourage users to explore the broader food ordering options available through the platform. # Visual style The ad utilizes a bright, eye-catching design with a primarily yellow background and contrasting blue accents. The image of the poke bowl is centrally positioned and well-lit, emphasizing its visual appeal. The layout is simple and direct, prioritizing clear communication of the discounts and product information. The overall impression is a blend of promotional and appetizing, aiming to quickly capture attention and drive interest in the featured food item. # Hooks Headline: Ahora podés pedir comida # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the Mercado Libre logo, instantly associating the offer with a trusted and established platform for online commerce. This message is told from the brand's POV. - The text "Ahora podés pedir comida" invites the viewer to order food, framing Mercado Libre as a convenient solution for meal delivery. This message is from the brand's POV, promoting its capabilities. - The ad highlights discounts of “$7000 OFF EN TU PRIMER PEDIDO” and "30%OFF EN CLUB DEL POKE", incentivizing new users and rewarding loyalty. This message is from the brand’s perspective, highlighting the potential savings for the consumer. - The image of the Poke Pollo Crispy bowl from Club del Poke provides a visual representation of the meal, showcasing its ingredients and appetizing presentation to attract the customer. The presentation of the meal is shown from the customer's POV. - The text “Club del Poke Poke Pollo Crispy” identifies the specific product being advertised, providing clarity on the restaurant and menu item available for order. This message is from the brand, informing the viewer of the specific food item being promoted. - The fine print details the conditions of the offers, specifying minimum purchase amounts for the discounts. This provides transparency, offering the customer additional information regarding the offers. This message is from the brand's perspective.

# Ad summary This is a Mercado Libre ad promoting the ability to order food. It features a close-up of a hamburger being held by two hands against a bright yellow background. Text highlights a discount and free shipping offer. # Brand positioning Mercado Libre is presented as a user-friendly platform that facilitates convenient food ordering. The brand's positioning appears to be about accessibility and ease, catering to customers who value simplicity and efficiency in their online experiences. The emphasis on discounts and free shipping suggests a focus on affordability, while the choice of a universally appealing image like a hamburger aligns with a broad audience. Mercado Libre seeks to occupy a space in the consumer's mind as a one-stop shop for all their needs, pushing against the norm of single-service delivery apps by offering a wide range of products and services. The brand's approach is practical, focusing on ease of use and cost savings. # Product The product being advertised is the ability to order food through Mercado Libre. The ad showcases a hamburger held up by two hands to promote this offering. The hamburger appears fresh and appetizing, featuring a sesame seed bun, meat patty, cheese, lettuce, tomato, and red onion. This is implied to be available for order through the Mercado Libre platform. The visual emphasis on the hamburger serves to entice viewers and highlight the convenience of ordering food. The ad also promotes the offer of '$7.000 OFF EN TU PRIMERA COMPRA' and 'ENVÍOS GRATIS DESDE $20.000,' addressing purchase barriers by incentivizing new users and large orders. # Visual style The ad features a bright, attention-grabbing visual style. The production quality looks polished. The yellow background creates a high contrast with the text and the hamburger, making it pop. The ad looks to be created in a platform-native style, and the typography is large and bold for easy scannability. # Hooks Headline: Ahora podés pedir comida # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the Mercado Libre logo, immediately associating the offering with a recognizable brand. This communicates trust and reliability from the brand's perspective. - The next beat introduces the service of food ordering through the text "Ahora podés pedir comida". This informs the audience that they can now order food through the Mercado Libre app from the brand's perspective. - The ad highlights a discount offer of '$7.000 OFF EN TU PRIMERA COMPRA' and free shipping on orders of '$20.000' or more. This is intended to incentivize trials and larger purchases from the brand's perspective. - The focal point is a close-up shot of a hamburger held by two hands. This is from a customer's perspective, showing the appealing meal that can be ordered and enjoyed, implying a direct connection between the ad and the customer's experience.

# Ad summary This Mercado Libre ad promotes food delivery services, specifically sushi from Che Sushi. It highlights a discounted price for first-time purchases and an additional discount for orders over a specified amount. # Brand positioning Mercado Libre is presented as an online marketplace that provides access to various products and services, including food delivery. The brand is positioned as a convenient platform where customers can order food from local restaurants like Che Sushi, emphasized by the discounted price for first-time purchasers. The branding and handshake logo suggest a reliable and accessible service, focusing on ease and affordability. # Product The ad features sushi from Che Sushi. It is a variety of sushi rolls arranged on a black rectangular tray, showcasing different fillings and toppings. The ad highlights a promotional price of $5.999 for first-time purchases. The original price is listed as $21.665, emphasizing the cost savings. The inclusion of 'Belgrano 15' suggests a specific location or branch, potentially indicating a local restaurant available through Mercado Libre's food delivery service. The ad is intended to make the sushi appear appetizing and the offer enticing, especially for new users. # Visual style The ad uses a bright, simple design to highlight the food delivery service. The background is a flat yellow color, providing a high-contrast backdrop for the blue and white elements of the Mercado Libre logo and text. The product (sushi) is prominently displayed on a black tray to make the colors and textures stand out. The typography is clean and legible, with clear price points designed to catch the viewer's eye. Overall, the style is straightforward and direct, focusing on communicating the offer quickly and efficiently, resembling a typical in-feed or stories ad. # Hooks Headline: Ahora podés pedir comida # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the Mercado Libre logo and brand name. This immediately establishes the platform offering the service, creating a recognizable entry point from the brand's perspective. - Next, the text "Ahora podés pedir comida" (Now you can order food) introduces the core offering: food delivery through Mercado Libre. This statement directly tells the customer that they now have the ability to order food from this platform, from the brand's perspective. - The inclusion of the Che Sushi logo and the price discount from $21.665 to $5.999 highlights a specific restaurant and the cost savings. This is intended to incentivize trial, from the brand's perspective. - The visual of the sushi tray adds an element of food appeal. This showcases the type of food available, from the viewer's perspective. - Finally, the additional discounts listed under 'Belgrano 15' provide further incentive, making the offer more attractive. This offers a location specific discount, from the brand's perspective.

# Ad summary This ad is for Mercado Libre and it promotes food delivery with a discount of $10,000 on the first two orders. # Brand positioning Mercado Libre presents itself as a modern and convenient e-commerce platform with a focus on food delivery services. It aims to occupy a space in the consumer's mind as a one-stop shop for all things, including food. The brand promotes convenience, savings, and a wide range of options by offering a monetary discount for food delivery orders placed through the platform. This suggests a brand that aligns with the fast-paced lifestyle of consumers who value time-saving solutions and cost-effectiveness. Mercado Libre challenges the norm of traditional shopping by providing an all-encompassing digital marketplace. # Product The product being advertised is the food delivery service offered through Mercado Libre. This allows users to order food from local restaurants and have it delivered to their doorstep. The ad appeals to anyone looking for a quick and hassle-free way to enjoy their favorite meals without cooking or going out. The ad highlights a limited-time offer of $10,000 off, divided between the first and second orders ($7000 OFF EN TU PRIMER PEDIDO and $3000 OFF EN TU SEGUNDO PEDIDO). # Visual style The ad has a highly polished, studio-shot production quality with a focus on bright colors and clear typography. The visual motif is clean and simple, using a flat background to emphasize the product and offer. The image treatment includes sharp lighting and color grading to make the food appear appetizing. The typography is large and bold, ensuring scannability in the feed. The overall style is designed to be eye-catching and attention-grabbing, likely to disrupt the typical in-feed content. # Hooks Headline: Pedí comida con $10.000 de regalo # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with the Mercado Libre logo, immediately establishing the brand. The message is that this is an ad coming directly from them. The visual is designed to quickly associate the offer with a trusted platform. - Next, the ad announces the main value proposition: "Pedí comida con $10.000 de regalo" (Order food with $10,000 as a gift). The brand is speaking directly to the viewer, inviting them to take advantage of a substantial discount on food orders. This is designed to grab attention and pique interest in the offer. - The ad highlights the specific discount breakdown for the first two orders. This message provides additional incentive by rewarding new users. The brand is offering a clear breakdown of the reward to encourage the user to try their food delivery service. - Finally, the ad includes a visual of a burger. This signals the type of food that is available for delivery. The brand is showing an example of the types of meals that can be delivered through the platform. The callout at the bottom acknowledges "Aplican Términos & Condiciones." This is for legal reasons and ensures the user understands that there are conditions that apply to the offer.

# Ad summary This ad is for Mercado Libre offering access to Disney+. # Brand positioning Mercado Libre, presented alongside its premium "meli+" branding, is positioned as a partner that provides access to superior entertainment through its platform. By directly associating with a well-known streaming service like Disney+, the brand is aiming to enhance its value proposition by offering content to its users. The advertisement emphasizes simplicity, presenting Mercado Libre as a means of access to a world of entertainment, aligning with the convenience and accessibility values that customers seek in a digital marketplace. The positioning is clearly functional, focusing on Mercado Libre's role as an access point rather than emotional engagement. # Product The product being advertised is access to the Disney+ streaming service through Mercado Libre's "meli+" subscription. The ad showcases a collection of content available on Disney+, including movies like Zootopia 2, TV shows like Outlander, and sports entertainment like Formula 1. By highlighting the breadth of content on Disney+, the ad is implying it is for a diverse range of viewers. The ad aims to address potential purchase barriers by stating that "Todo esto y más ya disponible" (All this and more is already available) on Disney+, which could imply immediate accessibility and a wide array of content options. # Visual style The ad has a clean and modern visual style. The use of bright, solid colors, specifically yellow and teal, creates a visually striking contrast. The content is presented clearly with distinct sections, using a combination of text and imagery. The overall design is simple, focusing on communicating the message directly. The graphic elements, such as the logo and content blocks, are well-organized and visually pleasing. # Hooks Headline: El mejor entretenimiento con Disney+ # Benefits - [object Object] # Features - [object Object] # Call to action ¡Suscribite! # Point of view - [object Object] # Storyline - The ad starts with the logos of Mercado Libre and meli+ at the top, indicating that the content is available through the platform. The message conveyed is that of brand association and partnership from the brand's perspective. - The headline "El mejor entretenimiento con Disney+" is displayed, indicating what the advertisement offers. The message being conveyed is that the platform provides the best entertainment with Disney+ from the brand's perspective. - A call to action (CTA) button with the text "¡Suscribite!" prompts users to subscribe to the service. The message conveyed is to encourage viewers to take immediate action and sign up for the offer from the brand's perspective. - The bottom part of the advertisement showcases different content options available on Disney+, like Zootopia 2, Outlander, and Formula 1, with the text "Todo esto y más ya disponible Disney+," emphasizing the availability and variety of content on the streaming platform. The message here aims to highlight the different entertainment options available on the streaming platform from the brand's perspective.

# Ad summary This is an image ad for Burger King, offering a discount for first-time Mercado Libre customers who order a Combo Stacker Doble XL Muzarella. # Brand positioning Burger King is presented as a mainstream fast-food chain accessible through the Mercado Libre delivery app. The ad focuses on a specific promotional deal to incentivize first-time users of the delivery platform. The brand appears to align with convenience and affordability, offering a familiar product via a popular delivery service. # Product The advertised product is the Combo Stacker Doble XL Muzarella from Burger King. It includes a double cheeseburger featuring mozzarella cheese and bacon, a side of french fries, and a Pepsi beverage. The ad highlights the combination meal and the price point. The product is being marketed as part of a promotional offer to new Mercado Libre customers, suggesting it is targeting people who have not yet ordered Burger King through this platform. The offer addresses the purchase barrier of price by presenting a lower price for first-time orders. # Visual style The ad has a brightly colored, clean aesthetic, optimized for mobile screens. The focus is on the food items and text, with minimal background noise. The visual style is typical of fast-food advertising, emphasizing appetite appeal. The typography is clear and legible, designed for quick comprehension in a fast-paced environment. # Hooks Headline: Ahora podés pedir comida # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad displays the logos of Mercado Libre and Burger King, signaling a partnership to the viewer. This establishes the context of the offer and the platforms involved, with the intent of capturing attention of new Mercado Libre users from a brand perspective. - The ad highlights the text "Ahora podés pedir comida" (Now you can order food) to emphasize convenience. This messaging is from the brand's perspective and aims to show the ease of ordering food through the app. - The Burger King logo is presented alongside the original and discounted prices of the combo meal, with the label "PRECIO PRIMERA COMPRA" (First Purchase Price). The presentation of pricing is from the brand's perspective and builds excitement for new users. - The Stacker Doble XL Muzarella combo is displayed with the Pepsi drink. It is shown from a brand perspective to visually attract customers and showcase the meal's ingredients. - The description "Combo Stacker Doble XL Muzarella" is presented below the meal to make it clear what the promotional discount applies to. This is from the brand's perspective and ensures there is no confusion. - Fine print describing the terms of the offer, including the coupon value and minimum purchase amounts, is displayed at the bottom of the ad. This is from the brand's perspective and adds transparency.

# Ad summary An advertisement for Mercado Libre promoting a special offer on a combo meal of 2 Jr. Double Meat and Bacon burgers and 2 medium fries. # Brand positioning Mercado Libre is presented as an online marketplace where users can buy products and services, including ordering food for delivery. The brand's logo includes two hands shaking inside of a circle. This implies that they aim to occupy the space in the consumer's mind of a brand that facilitates mutually beneficial transactions, which is why the customer should care about them. # Product The product featured in the ad is a combo meal consisting of two Jr. Double Meat and Bacon burgers and two medium-sized orders of French fries. The burgers are double-layered, with two patties, cheese, bacon, and toppings on a bun. The fries are served in red containers with an 'M' logo. The ad highlights a special offer for first-time buyers, emphasizing the low price and coupon discount available with a minimum purchase. This aims to lower the purchase barrier by providing immediate savings to new customers. # Visual style The ad features a bright, eye-catching design with a bold yellow background. The food is prominently displayed with a focus on appetizing details. The style is clean and direct, emphasizing the offer and brand. The production quality appears polished, with high-resolution images and clear typography, similar to platform-native ads but with a focus on visual appeal to enhance scannability. # Hooks Headline: Ahora podés pedir comida # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the Mercado Libre logo, immediately associating the offer with a trusted online marketplace. This is told from the brand's POV, creating familiarity and trust. - Next, the text "Ahora podés pedir comida" (Now you can order food) is displayed, indicating that Mercado Libre is expanding its services to include food delivery. This is presented from the brand's perspective, introducing a new service offering. - Then, the focus shifts to the deal: a combo meal of 2 burgers and 2 fries at a reduced price of $9.000, with the original price crossed out. The text "PRECIO PRIMERA COMPRA" (FIRST PURCHASE PRICE) is included. This is framed from the customer's POV, emphasizing the potential savings and incentivizing a first-time purchase. - Finally, the ad showcases a detailed visual of the combo meal, including two burgers and two fries, to entice the viewer with the food's appearance. This is told from a customer POV, appealing to their desire for tasty food and presenting an immediate, tangible reward.

# Ad summary This image ad promotes Mercado Libre food delivery with a discount. It features an image of ice cream in a yellow background. # Brand positioning Mercado Libre is presented as a service that offers food delivery. The brand seeks to position itself as a convenient and rewarding option for customers, highlighted by the offer of a $10,000 discount, appealing to users looking for value and savings when ordering food. # Product The product featured in the ad is food delivery via Mercado Libre. The ad highlights a total discount of $10,000 split into $7,000 off the first order and $3,000 off the second order, aimed at reducing the cost barrier for new and repeat customers. The ad implies ease and convenience in ordering food through Mercado Libre, positioning it as an appealing service for those seeking to save money on their meals. # Visual style The ad has a clean, simple design with a bright yellow background that makes the text and the product image stand out. The production quality appears to be polished, with well-lit and neatly arranged elements. There are no filters or heavy image treatments, maintaining a straightforward and direct visual style. The ad uses bold typography and a color contrast to immediately catch the viewer's eye, making it scannable and impactful in a fast-scrolling feed. # Hooks Headline: Pedí comida con $10.000 de regalo # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with an announcement from Mercado Libre, introducing a special offer. The message is that customers can enjoy a total of $10,000 off when ordering food through their platform. This is intended to grab attention by showcasing the brand's offering and attract potential customers with a substantial discount on food purchases. - The ad breaks down the total discount into two parts. This specifies that customers will receive $7,000 off their first order and $3,000 off their second order. This encourages immediate and repeat engagement with the service. - The visual element showcases a bowl of ice cream topped with raspberries and mint. It is included to visually enhance the advertisement and connect food with the discount being offered. It also helps to create a positive and appealing image for the brand.

# Ad summary This is a paid social media ad for Mercado Libre, which is offering a discount on food orders. The ad features a yellow background with the Mercado Libre logo at the top, and the headline says 'Order food with $10,000 off.' Below the headline are two badges, one offering $7,000 off the first order and the other offering $3,000 off the second order. Below that, there is a styled food image. # Brand positioning Mercado Libre is presented as a versatile and convenient platform that facilitates various transactions, including food delivery. The brand aims to occupy a space in the consumer's mind as a one-stop online marketplace with diverse offerings. The brand adopts a functional positioning by highlighting ease of use and monetary savings. The use of the logo with the hand shake implies that the brand values trust and ease of use. # Product The product being advertised is Mercado Libre's food delivery service. The ad showcases a $10,000 discount for new users to try ordering food through the platform. The offer is split into $7,000 off on the first order and $3,000 off on the second order, which is designed to encourage repeat usage and build loyalty. The visual of a sushi platter implies a wide variety of cuisine options available through the service. # Visual style The ad has a clean and bright visual style. The use of solid yellow as a background, combined with the sushi image and the coupon badges, creates a visually appealing and informative image. The design is intended to be simple and eye-catching, with a clear focus on the offer. # Hooks Headline: Pedí comida con $10.000 de regalo # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with Mercado Libre's branding to immediately establish the source of the offer; the brand is speaking and establishing its identity as a trusted provider of multiple services including food delivery. - Next, the ad announces a significant discount of $10,000 on food orders; the brand is trying to immediately grab attention by offering a compelling savings incentive for trying their food delivery service. - The offer is then broken down into the discounts on the first and second orders; the brand tries to encourage new users to not only try the service but also become repeat customers. - Finally, the ad includes a styled shot of a sushi platter, showing what kind of food could be ordered; this entices users to think about how easy it is to order food on the app.

# Ad summary This image ad promotes Mercado Libre, a marketplace that is offering $7000 off the first order from McDonald's and 47% off on McDonald's. The ad features McDonald's Double Carne Doble Queso and papas medianas. # Brand positioning Mercado Libre is positioned as an easily accessible marketplace that brings value to customers through promotions and partnerships with popular brands like McDonald's. The collaboration with McDonald's implies Mercado Libre is expanding its offerings into food delivery, making it a convenient option for ordering meals. The brand aims to occupy a space in the consumer's mind as a go-to platform for various needs, emphasizing convenience and affordability through promotions. # Product The ad features McDonald's "Doble Carne Doble Queso + papas medianas", a meal consisting of a double cheeseburger and a medium-sized order of french fries. The burger is a double-layered cheeseburger with visible melted cheese, and the fries are served in a red McDonald's branded container. The ad presents this meal as a part of an offer that addresses price sensitivity by highlighting discounts available through Mercado Libre. # Visual style The ad has a clean, direct visual style with bright, solid colors and a focus on clear messaging. It uses a high-quality image of the products and graphic elements to draw attention to the offer. The design feels optimized for mobile viewing, with bold text and contrasting colors for easy readability in-feed. # Hooks Headline: Ahora podés pedir comida # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad starts with the Mercado Libre logo, signaling a partnership to offer promotions. This is the brand's introduction. - The ad announces that you can now order food, implying a new offering on the platform. This is coming from the Mercado Libre brand. - It highlights a significant discount of $7000 off the first order and 47% off at McDonald's to entice new users. The perspective is from the brand communicating a special limited-time offer. - The ad showcases the food items available as part of the offer, specifically "Doble Carne Doble Queso + papas medianas". This is presented from the product's perspective.

# Ad summary This Mercado Libre ad promotes food delivery with a special discount offer for first and second orders. A variety of sushi is arranged on a dark plate, set against a bright yellow background. # Brand positioning Mercado Libre is presented as a food delivery service, offering deals and discounts to incentivize customers to order through their platform. With the logo prominently displayed at the top, the brand aims to occupy a convenient and affordable space in the consumer's mind for food delivery services. The focus on discounts implies a value-driven approach, targeting customers who are looking for good deals while ordering food online. The handshake in the logo communicates the company's purpose, which is to connect buyers and sellers. # Product The ad features a plate of assorted sushi, including nigiri, rolls, and sashimi. The plate includes salmon, tuna, shrimp, and other seafood, along with seaweed wraps and rice. Chopsticks are placed on top of the sushi. A small bowl of pickled ginger is also present. The ad is trying to convince the viewer that ordering food through Mercado Libre is worth doing as they are offering $10,000 off your order as a gift ($7000 off your first order and $3000 off your second order). # Visual style The ad has a clean and direct visual style. The bright yellow background creates a sense of energy and excitement. The image has high production quality, with a focus on showcasing the food in an appetizing manner. The layout is simple and easy to scan, making it clear what the offer is and how to redeem it. # Hooks Headline: Pedí comida con $10.000 de regalo # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by presenting the Mercado Libre logo to establish brand recognition. This communicates to the viewer that the offer is coming from a trusted source, from the brand’s perspective. - Next, the ad highlights the service offered, which is food delivery ('Pedí comida'). This informs the viewer what kind of service Mercado Libre is promoting in this ad, from the brand's perspective. - Following that, the ad reveals the offer: $10,000 discount as a gift ('$10.000 de regalo'). This is designed to grab attention and incentivize the viewer to order food through the platform, from the brand's perspective. - The ad breaks down the offer, specifying $7000 off the first order and $3000 off the second order ('$7000 OFF EN TU PRIMER PEDIDO', '$3000 OFF EN TU SEGUNDO PEDIDO'). This clarifies the terms of the offer and encourages repeat orders, from the brand's perspective. - Finally, the ad includes a disclaimer ('*Aplican Términos & Condiciones.'). This adds a legal disclaimer, from the brand's perspective.

# Ad summary This ad promotes Disney+ entertainment through Mercado Libre's Meli+ program. It encourages viewers to subscribe and showcases popular content available on the platform. # Brand positioning The ad features two brands: Mercado Libre and Disney+. Mercado Libre is presented as a well-established e-commerce and service provider, partnering with Disney+ to offer entertainment options. The brand is known for its extensive reach in Latin America. Disney+ is positioned as a premium streaming service offering high-quality entertainment content. By partnering with Mercado Libre's Meli+ program, it aims to enhance its value proposition, providing members with exclusive access to diverse content. # Product The advertised product is a subscription to Disney+ via Mercado Libre's Meli+ program, offering access to a wide range of entertainment content. The advertisement highlights access to content such as movies like Zootopia, shows like Outlander, and live sports, like Formula 1. It is aimed at individuals and families looking for diverse streaming options. The advertisement emphasizes the availability of a variety of content and ease of access. # Visual style The ad utilizes a bright and clean visual style. The use of solid yellow as the background creates a vibrant, energetic feel, while the contrasting dark blue panel provides a clear separation for the featured content. The overall composition is simple and direct, emphasizing the key selling points. The inclusion of recognizable show posters aims to quickly grab the viewer's attention and convey the breadth of available content on Disney+. # Hooks Headline: El mejor entretenimiento con Disney+ # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action ¡Suscribite! # Point of view - [object Object] # Storyline - The ad begins by prominently featuring the logos of Mercado Libre and Meli+, establishing the partnership and service offering. This introduces the viewer to the brands involved and the context of the promotion, setting the stage for the entertainment options being advertised from the brand's perspective. - The advertisement highlights Disney+ as offering the 'best entertainment.' This claim aims to capture the viewer's attention by emphasizing the quality and appeal of Disney+ content. This message is told from the brand's perspective, promoting the quality of the service. - The call to action, '¡Suscribite!', encourages viewers to subscribe to Disney+ through Meli+. This prompts immediate engagement and conversion, providing a clear next step from the brand's perspective. - The ad showcases a selection of popular content available on Disney+, including Zootopia, Outlander, and Formula 1 racing. This aims to pique the viewer's interest by highlighting a variety of options, appealing to different entertainment preferences, told from the brand's perspective. - The text 'Todo esto y más ya disponible Disney+' reinforces the wide range of content available on the platform. This seeks to assure viewers that subscribing will give them access to much more than just the highlighted shows. The Disney+ logo and the text are intended to communicate that the offering is more comprehensive than simply access to a few titles from the brand's perspective.

# Ad summary The ad features a man in a soccer jersey watching a soccer match on a TCL television and celebrating while holding a World Cup box. The ad promotes Mercado Libre. # Brand positioning Mercado Libre is presented as a reliable and convenient e-commerce platform. The brand aims to occupy the space of a trusted source for various products, as implied by showcasing a TV purchase. The brand aligns with a tone of celebration and excitement, highlighted by the confetti and the man's celebratory gesture. By featuring a sports theme and a World Cup box, the brand taps into the emotional connection consumers have with sports and national pride. The brand positioning appears to be both functional, offering a platform for purchasing products, and emotional, connecting with moments of joy and celebration. # Product The ad features a TCL television with a 43" display, as indicated by the yellow badge on the top right corner of the screen. The TV is displaying a soccer match, suggesting its suitability for sports enthusiasts. A man watches the television and raises his fist in celebration. He holds a World Cup box. The TCL television enhances the viewing experience, making it worth trying or buying for those who enjoy watching sports or other content on a large screen. # Visual style The ad has a polished, studio-shot appearance. The visual motif is a celebration, using confetti and bright colors to create an exciting atmosphere. The image treatment includes background removal, clean lighting, and a bright yellow color grade that gives it a modern look. The typography is large and bold to ensure scannability. The style aims to be attention-grabbing and energetic, contrasting with a more native, lo-fi aesthetic. # Hooks Headline: EL GOAT SABE DONDE COMPRAR # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a man sitting in stadium-style seating, watching soccer on his TCL TV. This sets the scene and immediately shows the product being used in a relaxed, relatable setting. - The man raises his fist in celebration while holding a World Cup box, as confetti falls around him. This shows the excitement and enjoyment the product and platform are meant to bring. The audience experiences this moment from the perspective of the customer. - The text "EL GOAT SABE DONDE COMPRAR" appears in a bold font, emphasizing the message that the best (GOAT) knows where to buy. This is the brand's message.

# Ad summary This Mercado Libre ad uses a sushi roll held by chopsticks to promote the brand's food delivery services. It offers a $7,000 discount on the user's first order and advertises free shipping on orders over $20,000. # Brand positioning Mercado Libre is presented as a convenient online marketplace that now offers food delivery services. The ad highlights the availability of discounts and free shipping, suggesting that the brand is focused on providing value and savings to its customers. By featuring food delivery, the brand is expanding its offerings beyond typical retail goods, aiming to become a one-stop shop for various consumer needs. The yellow background and simple layout create a clean and accessible image. # Product The featured product is Mercado Libre's food delivery service. The ad promotes the ability to order food through the platform, as highlighted by the tagline "Ahora podés pedir comida" (Now you can order food). The ad visually features a sushi roll held by chopsticks, implying that a variety of cuisines and food options are available through the service. The primary benefits communicated are a $7,000 discount on the first order and free shipping for orders over $20,000, which address potential purchase barriers by incentivizing first-time users and larger orders. The focus is on the ease and affordability of using Mercado Libre for food delivery. # Visual style The ad has a clean, bright, and minimalist aesthetic. It features a solid yellow background with a simple layout, drawing attention to the product and promotional text. The image has a studio-shot quality with clear lighting and sharp focus on the sushi roll, making it visually appealing. The style mimics platform-native designs, aiming for high scannability in-feed. # Hooks Headline: Ahora podés pedir comida # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing that you can now order food via Mercado Libre, immediately conveying the service being promoted from the brand's perspective. - Next, the ad highlights two promotional offers: a $7,000 discount on the first order and free shipping on orders over $20,000, which are intended to incentivize new users and larger purchases from the brand's perspective. - Finally, the ad features a sushi roll being held by chopsticks, visually showcasing the type of food available through the delivery service. This is intended to entice the viewer with an appealing image from the brand's perspective.

# Ad summary This ad promotes Mercado Libre Restaurants, highlighting the convenience of having thousands of food options in one place with free delivery for orders above $16.000. # Brand positioning Mercado Libre is presented as a convenient and reliable platform for ordering food from various restaurants. The brand positions itself as a solution for indecisive customers, offering a wide range of options in one place. The brand's tone is functional and friendly, emphasizing ease of use and the benefit of free delivery. By focusing on variety and convenience, Mercado Libre aims to occupy the space of a comprehensive online food ordering service, simplifying the decision-making process for customers. # Product The advertised product is Mercado Libre Restaurants, a feature within the Mercado Libre app that allows users to order food from a wide variety of restaurants. The product is designed for individuals who are indecisive about what to eat or who want a convenient way to explore multiple dining options. Key features highlighted include thousands of options in one place, a user-friendly interface for browsing restaurants and food items, and free delivery for orders above $16.000. The ad addresses the purchase barrier of indecision by providing a centralized platform with diverse choices, making it easier for users to find something they want. The ad tells the viewer that Mercado Libre Restaurants is worth trying because it simplifies the food ordering process, offers variety, and provides the added benefit of free delivery. # Visual style The ad features a bright and clean aesthetic with a predominantly yellow color scheme. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace. The production quality is polished, giving it a commercial feel. The use of floating animated food images adds a playful touch. The pacing is consistent, contributing to the ad's upbeat tempo. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Pedí comida # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02: A person is sitting on a yellow chair holding a phone and looking at it. Different kinds of food appear floating around the phone. The message conveyed is about the difficulty of deciding what to order when faced with many options. The perspective is from a person unsure about what to eat, visually represented by the food items appearing around them. The tone is lighthearted, suggesting a common dilemma. - 00:02–00:05 00:02–00:05: The screen shows the Mercado Libre app interface on a phone, displaying various restaurant options. This continues the narrative by presenting Mercado Libre as the solution to the initial indecision. The perspective shifts to the brand, showcasing the platform's features and wide selection of restaurants. The tone is informative, emphasizing the convenience of having many options in one place. - 00:05–00:06 00:05–00:06: The app screen transitions to a cart view with items selected, then shows a confirmation screen with a checkmark. This demonstrates the ease of ordering and confirms that the order is successful. The perspective is from the user completing the order, reinforcing the message of convenience and reliability. The tone is reassuring, suggesting that the user can relax once the order is placed. - 00:07–00:09 00:07–00:09: Text highlights free delivery for orders above $16.000, accompanied by images of food. The narrative adds an additional benefit of using Mercado Libre Restaurants. The perspective remains with the brand, promoting a key incentive to use the service. The tone is enticing, emphasizing the cost-saving aspect of free delivery. - 00:09–00:11 00:09–00:11: The Mercado Libre logo appears with a call to action to order food. This concludes the ad by reinforcing the brand and prompting immediate action. The perspective is from the brand, directly encouraging viewers to use the service. The tone is direct and action-oriented, driving the viewer towards making a purchase.

# Ad summary This ad promotes the Mercado Libre food delivery app. In the ad, a man is seen overthinking whether to wear a jacket and where to place the logo for a project he is working on. He then receives a notification for Mercado Libre’s food delivery app. The man claims that he never has to overthink when it comes to food because he can just order what he wants on Mercado Libre. The man then shows some food he ordered, states that first-time users of the app receive 7,000 as a gift to use on whatever they want, and ends with an encouragement to try it out. # Brand positioning Mercado Libre is presented as a convenient and reliable e-commerce platform that offers a wide range of products and services, including food delivery. The ad positions Mercado Libre as a solution for those who tend to overthink their daily decisions, providing an easy and stress-free way to order food. The brand aligns with a modern, on-the-go lifestyle, offering free shipping and special offers for first-time buyers. Mercado Libre aims to simplify the consumer experience by addressing the common pain point of decision fatigue and providing a quick and efficient way to satisfy food cravings. # Product The featured product is Mercado Libre's food delivery service, accessible via their app. It allows users to order from a variety of restaurants and food vendors, delivering meals directly to their homes. The app is designed for anyone who wants to quickly and easily satisfy their cravings without overthinking the decision-making process. The ad highlights free shipping as a key benefit and offers a special incentive for first-time users, providing them with $7,000 to spend on their first order. The main USP is the convenience and ease of ordering food, as well as the potential savings and value offered through free shipping and new user promotions. # Visual style The ad has a casual and informal visual style, typical of user-generated content. The editing style includes quick cuts and simple transitions to maintain a fast pace. The production quality appears to be a mix of natural lighting and smartphone-level filming, giving it an authentic and relatable feel. The pacing is relatively consistent at around 15 cuts per minute, helping to keep the viewer engaged. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Pedí comida # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with the creator asking, "Que remera me pongo?" (What shirt should I wear?) - 00:01–00:02 He then quickly rejects his initial idea of wearing a white shirt due to its simplicity. - 00:02–00:05 He continues the debate with himself, questioning whether or not to wear a jacket and asking if it’s cold outside. - 00:05–00:11 The ad transitions to the creator sitting on a couch working on a laptop and questioning where the logo should be placed. - 00:11–00:13 He is interrupted by a Mercado Libre notification for lunch. - 00:13–00:16 He says that, fortunately, the only thing he doesn’t overthink is what to eat because he just orders food on the Mercado Libre app. - 00:16–00:21 He then shows that food ordered through the Mercado Libre app gets delivered to his house with free shipping. - 00:21–00:26 After showing the food that he ordered, he mentions that first-time buyers get $7,000 off of whatever they want. - 00:26–00:29 The creator then encourages the viewer to check out Mercado Libre’s food delivery service because he wouldn’t let the deal pass. - 00:29–00:31 The ad concludes with the Mercado Libre logo and a call to action to order food.