How YAZIO Advertises on Meta

# Ad summary A UGC style video ad promoting the Yazio app. The creator uses the app to track her protein and macros to ensure she is eating healthy. # Brand positioning The brand Yazio is presented as a tool that helps users track their macros and nutrition to ensure they're eating enough protein and maintaining a healthy lifestyle. Yazio aims to occupy the space of a personalized nutrition assistant in the consumer's mind, positioning itself as a user-friendly solution for those who want to gain better control over their diet and fitness goals. Yazio promotes values of mindful eating, health-consciousness, and self-improvement. By providing precise information on macronutrient intake, Yazio aims to empower users to make informed choices about their diet and fitness, regardless of their specific lifestyle or dietary preferences. The brand's positioning is functional, focusing on performance and simplicity in achieving one's nutrition goals. # Product The Yazio app is presented as a comprehensive nutrition and macro tracking tool designed to help users manage their diet and achieve their fitness goals. It allows users to monitor their daily intake of calories, carbohydrates, proteins, and fats, providing a detailed overview of their nutritional habits. The app features include the ability to track meals by scanning food items, manually inputting nutritional information, and providing insights on the amount of protein needed to build muscles and regenerate. It is designed for individuals looking to improve their nutritional habits and optimize their diet, whether for muscle building, weight management, or overall health. The app helps address the pain point of not knowing whether one is meeting their macronutrient needs and offers a solution by offering precise tracking and data analysis. # Visual style The ad's aesthetic is UGC-style, with a casual and relatable feel. The editing style includes quick cuts and transitions between different scenes, giving it a dynamic pace. The production quality is a hybrid of polished and raw, which supports the intended tone and audience. The ad features quick cuts to show the user doing different activities throughout the day with text displayed over each scene. The pacing is relatively quick with around 14 cuts per minute and this pacing stays consistent across the ad. Cuts are not synced to music beats. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Jetzt yazio downloaden # Point of view - [object Object] # Storyline - 00:00–00:02 The creator starts by making a protein shake, then admits that she thought she was getting enough protein everyday. - 00:02–00:06 00:02–00:06: She says after she started tracking with Yazio, she realized she was totally off track. - 00:06–00:08 00:06–00:08: She holds up her phone to the camera and says since paying more attention, everything has changed for her. - 00:08–00:12 00:08–00:12: The creator makes a breakfast of fried eggs on toast. She says Yazio shows her exactly how much protein her body needs to build and regenerate muscles. - 00:12–00:15 00:12–00:15: She says she now knows how to keep her diet under control. The scene cuts to her pulling out some ingredients for her breakfast. She says she knows how to keep her diet under control. - 00:15–00:18 00:15–00:18: The creator is now at the gym, flexing. She says she feels the results in her training, in her regeneration, and in her everyday life. - 00:18–00:21 00:18–00:21: She is now doing several different exercises at the gym. She says it’s not about eating more, but about eating smart. - 00:21–00:24 00:21–00:24: The creator speaks directly to the camera. She says do not guess at your macros, but track them.

# Ad summary This ad promotes the Yazio app, which helps users accurately track the nutritional values of their meals using a photo-based system. The ad highlights the potential inaccuracies of estimating meal nutrition, demonstrating how the Yazio app offers a more reliable solution through its photo-scanning feature. # Brand positioning Yazio is presented as a practical and reliable health and fitness app designed to help users track and manage their nutritional intake accurately. The ad emphasizes the app's ease of use and its ability to eliminate the guesswork involved in estimating the nutritional content of meals. Yazio positions itself as a solution for those who want precise control over their diet, contrasting with the uncertainty of manual estimations. # Product Yazio is a mobile app designed to help users track their caloric and macronutrient intake by scanning photos of their meals. The app uses image recognition technology to identify the food items and estimate their nutritional content, providing users with a detailed breakdown of calories, protein, carbohydrates, and fats. It caters to individuals who want to monitor their diet closely and avoid the inaccuracies that can occur when manually estimating portion sizes or ingredient composition. By scanning photos of their food, users can receive a precise analysis, addressing the common pain point of nutritional miscalculation and enabling more informed dietary decisions. # Visual style The ad has a clean, user-generated content (UGC) style with natural lighting and static camera shots. The editing is simple and straightforward, primarily using split-screen visuals to compare estimated and actual nutritional values. The production quality is decent, giving it a semi-polished feel that aligns with a practical and informative tone. The pacing is consistent, matching the rhythm of the voiceover and text overlays to emphasize the core message about accurate nutritional tracking. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Schluss mit Raten. Einfach knipsen. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with a close-up shot of a lentil bowl, immediately presenting the food item that will be analyzed. - 00:00–00:02 The narrative introduces the idea that this seemingly "healthy" meal is actually a "macro trap," setting up the central problem of inaccurate nutritional estimation. - 00:02–00:06 The ad presents a scenario where someone might believe the bowl contains 22g of protein and 300 calories, reflecting a common initial assumption. - 00:06–00:09 The narrative shifts to "reality," revealing that the bowl actually contains 17g of protein and 376 calories, highlighting the discrepancy between perceived and actual nutritional values. - 00:09–00:13 The ad transitions to a demonstration of the Yazio app, showing how users can scan a photo of their meal to get an accurate nutritional breakdown. This segment is told from the perspective of someone using the app to scan the bowl. - 00:11–00:13 The app reveals the actual nutritional content of the bowl—367 calories, 17.0g of protein, 73.0g of carbohydrates, and 8.0g of fat—reinforcing the app's accuracy. - 00:13–00:14 The ad concludes with a direct message to stop guessing and start scanning with Yazio, emphasizing the app's core value proposition of eliminating nutritional uncertainty.

# Ad summary This ad promotes Yazio, a food tracking app, to help people track their macros and control their diet. The ad features a young woman who claims that she previously thought she was meeting her protein goals until she used Yazio and realized she was completely off track. She then shows how the app can be used to track the protein in meals. # Brand positioning Yazio is positioned as a user-friendly app designed to help individuals track their nutrition, particularly macronutrients like protein, to meet their health and fitness goals. The brand aims to occupy a space in the consumer's mind as a tool for precise and informed dietary management, aligning with a lifestyle focused on health, fitness, and dietary awareness. Yazio pushes against the norm of guessing nutritional intake, advocating for data-driven dietary decisions. The brand positioning is functional, emphasizing simplicity and effectiveness in tracking and managing macronutrients. # Product Yazio is a food tracking app designed to help users monitor their macronutrient intake, especially protein, to align with their fitness and health objectives. It allows users to track their food consumption by manually entering meals or scanning barcodes, providing detailed nutritional information. The app is suited for individuals looking to optimize their diet, build muscle, or manage their overall health. The product's unique selling points include its ability to accurately track protein intake and customize dietary plans. The ad showcases how the app is used during meal preparation, gym workouts, and everyday eating habits, addressing the barrier of imprecise nutritional awareness. Yazio emphasizes that by tracking macros, users can better manage their diet, optimize their performance, and improve their overall well-being. # Visual style The ad is shot in a vlog style, with a mix of static shots and quick cuts to show various aspects of the woman's daily routine. The video has a UGC feel, enhancing the relatability and authenticity of the woman's testimonial. The editing pace is moderately fast, maintaining viewer engagement without feeling rushed. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Jetzt yazio downloaden # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The woman is standing in front of a wooden cabinet and says she used to think she was meeting her protein goals. - 00:02–00:06 00:02–00:06 The woman shows that after she started using Yazio she started tracking her food and realized she was completely off track. - 00:06–00:08 00:06–00:08 Since tracking her food with the app, everything changed for her. - 00:09–00:12 00:09–00:12 Yazio shows the user how much protein their body needs to build muscles and to regenerate. - 00:13–00:15 00:13–00:15 Now she knows exactly how to keep her diet under control. - 00:15–00:19 00:15–00:19 She feels it during training, regeneration, and even everyday life. - 00:19–00:21 00:19–00:21 It's not about eating more but eating smart. - 00:21–00:25 00:21–00:25 Don't guess your macros, track them!

# Ad summary This ad promotes the Yazio app, positioning it as a way to make tracking your meals and calories easier, and supporting a woman's journey to improved health and fitness. # Brand positioning The Yazio brand is presented as a supportive tool for achieving personal health goals without strict diets or intensive workouts. The brand aligns with a lifestyle of self-awareness and celebrating small achievements, promoting an emotionally positive approach to fitness. It pushes against the norms of quick fixes and drastic lifestyle changes, instead advocating for sustainable, incremental progress. The brand positioning is both functional (offering tools for tracking nutrition) and emotional (fostering a sense of accomplishment and well-being). # Product The Yazio app is a tool designed to help users track their meals and calorie intake, learn what truly works for their bodies, and stay mindful of their eating habits. The ad presents the app as a pathway to real change through small, sustainable steps rather than drastic measures. The app aims to help users celebrate their progress over perfection, making it easier to stick to their health goals. It addresses the purchase barrier of feeling overwhelmed by promoting a simple, achievable approach to tracking and managing nutrition. # Visual style The ad has a UGC style, with casual editing and natural lighting. The production quality is decent, blending personal footage with screen recordings of the app. The editing rhythm is quick, with several cuts per minute, keeping a consistent pace throughout the ad. Visuals of food and app screens are timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The woman explains she has no interest in quick fixes anymore now that she is 40. - 00:05–00:15 She describes doing diets, intense workouts, but still has a bad conscious when she gets off track. - 00:15–00:23 She asks if there's a real change, and claims that is from changing everything at once. It comes from small steps. - 00:23–00:26 She shares that, with Yazio, she learns what works for her. - 00:26–00:32 She shares that she tracks her meals and celebrates her progress instead of perfection. - 00:32–00:37 She adds, when those small successes are added together, it really clicks.

# Ad summary This ad shows a woman who talks about her experience with diets and intensive workouts and how it made her feel. She promotes the Yazio app that allows one to track their meals and progress. # Brand positioning Yazio is presented as a health and wellness app focused on providing users with a sustainable and personalized approach to nutrition. Rather than promoting restrictive diets or intensive workouts, Yazio positions itself as a tool for learning what truly works for each individual through meal tracking and mindful progress celebration. This places Yazio against the norm of quick-fix solutions, aligning with a more emotional and lifestyle-based approach that values lasting change over perfection. The brand aims to occupy the space of an accessible, user-friendly guide that empowers customers to understand their own bodies and make informed, gradual adjustments to their dietary habits. # Product Yazio is a mobile app designed to help users track their meals and learn what works best for their nutritional needs. The app allows users to monitor their calorie, carbohydrate, protein, and fat intake, providing a comprehensive overview of their dietary habits. The ad shows the app's user interface, which includes a daily overview of nutritional intake, breakdowns of meals, and options for tracking recipes. Yazio aims to address the purchase barrier of unsustainable and restrictive diets by offering a personalized approach that focuses on small, manageable steps. The app targets individuals who are looking for a method to monitor their eating habits, stay mindful of their progress, and avoid the negative feelings associated with strict dieting. # Visual style The ad has a raw, unpolished feel, resembling UGC content with natural lighting and minimal editing. The editing style features quick cuts that keep the pace engaging, and the visual motifs include a mix of personal, everyday settings and close-ups of the Yazio app interface. The pacing is relatively consistent, and the audio-visual sync aligns spoken lines with corresponding visuals, like showing the app features while talking about them. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 As the creator walks toward the camera, she states that when she turned 40, she realized that she no longer wanted to use any quick solutions, positioning herself as someone who has moved past fleeting trends. This provides a personal introduction to the core message of sustainable change and a rejection of superficial fixes from the creator's point of view. - 00:02–00:05 00:02–00:05 Displaying various YouTube videos about working out, the creator explains that she’s tried diets, communicating frustration with traditional weight loss methods from a personal viewpoint. This is a direct continuation of the opening, expanding on the creator’s history and building a sense of shared experience with viewers who may have faced similar struggles. - 00:05–00:09 00:05–00:09 The creator is now shown in different scenarios: looking sadly at a bag of chips, in a grocery store, and in a workout class. The creator states she went through strict diets and intense workouts, emphasizing that she has attempted various weight loss methods. The tone is empathetic, as she identifies with the audience's experiences and their frustrations. - 00:09–00:15 00:09–00:15 Shown from the creator's perspective is her selecting a cucumber in a grocery store. The creator admits she had a bad feeling every time she didn't stick to the plan. She asks, “but real change?” and the message starts to shift from frustration to a search for a more effective solution. The creator continues to show that she understands the audience’s experience. - 00:15–00:23 00:15–00:23 The creator states, “it just doesn't come from turning everything upside down all at once. It comes in small steps”. The tone transitions to a hopeful and encouraging one, as she shares her discovery of a better approach. This is a continuation of her questioning her experience and presents her eventual solution. - 00:23–00:27 00:23–00:27 The creator shows herself using the Yazio app and states “with Yazio I learn what really works for me,” conveying that the app is a personalized tool for dietary understanding from her perspective. This introduces the advertised product as the solution she has found. - 00:27–00:32 00:27–00:32 The creator shows herself tracking her meals on the app, having snacks, and using the food recognition feature on the Yazio app. She states, “I track my meals, stay mindful, and celebrate my progress, not perfection”, highlighting key features and benefits of the app from the creator's personal experience. This reinforces the app's value proposition and aligns with the overall theme of sustainable progress. - 00:32–00:37 00:32–00:37 As the creator eats a snack, she states “and if these little successes add up, then it really clicks”, concluding with a sense of optimism and satisfaction. This emphasizes the effectiveness of the app in a lighthearted and relatable way.

# Ad summary The ad features a slice of whole wheat toast with peanut butter on a white plate. It compares perceived nutritional values versus actuals when evaluated through the Yazio app. # Brand positioning The ad features the Yazio app as a tool to help consumers make informed dietary decisions. The app is presented as a way to accurately track and analyze the nutritional content of meals, addressing the discrepancy between perceived healthiness and actual nutritional data. Yazio is positioned as a practical and reliable solution for individuals seeking to manage their diet and achieve their health goals. It provides a transparent and fact-based approach to nutrition, enabling users to make conscious choices and avoid common pitfalls in perceived healthy eating habits. # Product The ad promotes the Yazio app, a mobile application designed to help users track and analyze the nutritional content of their meals. The app uses a camera to scan the food to provide accurate information on protein, calories, carbohydrates, and fats. It helps to overcome the challenge of estimating nutritional values by providing precise data, making it easier for users to manage their diet effectively. The app is shown in use to identify the nutritional components of a slice of whole wheat toast with peanut butter. # Visual style The ad has a clean and simple aesthetic with a focus on the product, utilizing text overlays and split-screen techniques to convey information. The production quality is high, with clear shots and smooth transitions, which supports the intended tone and audience. The pacing is fast, with cuts timed to the music beats and voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Einfach knipsen. # Point of view - [object Object] # Storyline - 00:00–00:02 A toast with peanut butter is shown on a plate. - 00:01–00:02 Text overlay states it is a macro trap. - 00:02–00:06 A finger swipes through a phone displaying the calories and protein, seemingly tracking information with an app. - 00:03–00:06 The display indicates that the toast with peanut butter may be perceived to have 20g of protein and 250 calories. - 00:06–00:09 The ad then says that is not true, and that the reality is that there is actually 11g of protein and 350 calories. - 00:09–00:13 The phone screen is shown again, now with the Yazio app. - 00:10–00:13 The phone is held over the plate to take a picture. Once the picture is taken, the app indicates that the meal is 350 kcal and contains 11.0g of protein. - 00:13–00:14 The ad ends with the Yazio logo and a CTA to simply take a picture with the app.

# Ad summary This ad showcases how the Yazio app can help you reach a healthier lifestyle by counting calories and accessing healthy recipes. # Brand positioning Yazio aims to be the everyday companion in your journey to a healthier lifestyle. The brand appears casual, friendly, and easy to use, offering nutritional guidance and tracking tools to help users achieve their individual health goals. The brand pushes against traditional dieting norms by emphasizing the enjoyment of food and offering many different kinds of recipes, promoting a lifestyle of balanced nutrition and mindful eating for everyone. # Product The Yazio app is a tool designed to help users achieve a healthier lifestyle by tracking calories and other nutritional information. The app provides recipes for various meals that are quick and easy. It offers features for recording exercise and tracking weight loss, allowing users to monitor their progress towards a healthy lifestyle. It also focuses on mindful eating, offering options for a balanced diet without having to restrict users to specific diet types. # Visual style The ad's visual style is a mix of polished commercial shots and UGC-style content. Quick cuts and transitions are used throughout to maintain a consistent pace and keep the viewer engaged. The overall aesthetic aims for a clean, modern feel, with many shots being brightly lit, indicating health and wellness. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action JETZT yazio downloaden # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:00 The ad begins by showing a woman holding a plate of pasta, immediately suggesting the ad will focus on food. - 00:01–00:05 00:01–00:05: The ad cuts to a montage of different meals and recipes, all accompanied by text stating “Für Mehr Energie, Durch Bessere Ernährung,” which translates to “For more energy, through better nutrition.” The implication is that focusing on healthy eating through healthy meals will lead to having more energy. - 00:05–00:07 00:05–00:07: The ad transitions to someone using a smartphone. Text on the screen says “Wir Haben Alle Irgendwo Angefangen,” which translates to “We all started somewhere.” The implication is that a healthy lifestyle is accessible to everyone. - 00:07–00:11 00:07–00:11: The ad cuts to different types of foods and shots of people making food. Text on the screen says, “Wir Alle Wollten Einen Gesunden Lifestyle,” which translates to “We all wanted a healthy lifestyle.” The implication is that the desire for a healthy lifestyle is universal. - 00:11–00:16 00:11–00:16: The ad cuts to a phone screen displaying a health and fitness app, then returns to a montage of healthy food recipes and ingredients being prepared. The visuals create a comparison between a healthy lifestyle and using Yazio. - 00:16–00:18 00:16–00:18: The ad concludes with two women holding food. Text on the screen says, “Jetzt Ausprobieren,” which translates to “Try it now.” The call to action is for the viewer to try Yazio. - 00:18–00:22 The ad concludes with the Yazio logo, taglines, and an invitation to download the app.

# Ad summary This ad is for Yazio, a calorie tracking app. The ad compares the difference between the estimated and actual calorie count of a piece of peanut butter toast, suggesting that using the app provides more accurate information about nutritional content. # Brand positioning Yazio is presented as a calorie-tracking app focused on providing detailed nutritional information to help users achieve their health and fitness goals. The brand aims to occupy a space in the consumer's mind as a reliable and accurate tool for managing macronutrient intake. Yazio's positioning is functional, emphasizing the app's ability to provide precise nutritional data, helping users to make informed dietary choices. This approach appeals to health-conscious individuals who seek accurate information to optimize their nutritional intake and weight management efforts. # Product Yazio is a calorie and macronutrient tracking app. The ad demonstrates how the app can be used to analyze the nutritional content of food by using a photo. In the ad, the user is shown taking a photo of a piece of peanut butter toast within the app to log its nutritional information. The app provides a detailed breakdown of calories, proteins, carbohydrates, and fats. The product is designed for individuals who want to accurately monitor their diet and macronutrient intake. The USP highlighted in the ad is the app's ability to provide an accurate assessment of calorie and macronutrient content, even for seemingly simple foods, countering the potential for underestimation when relying on general assumptions. # Visual style The ad uses a polished, commercial aesthetic with bright lighting and clean shots. The editing style includes quick cuts to transition between scenes. The production quality is high, giving the ad a professional and trustworthy feel. The pacing is fast, with cuts timed to the music beats, creating a sense of energy and urgency. There is a focus on showcasing the app interface and its functionality. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Prenez une photo # Point of view - [object Object] # Storyline - 00:00–00:01 A peanut butter toast is shown as the text overlay claims it to be a supposedly "healthy" meal. - 00:01–00:02 The text overlay reveals that it's a "macro trap," suggesting that it's not as healthy as it seems. - 00:02–00:03 The ad transitions to show the user about to take a photo of the toast in the app to demonstrate the app's scanning function. - 00:03–00:07 The screen is split. At the top, there is a phone displaying the estimation screen for the amount of protein and calories estimated in the toast. Below the phone screen is footage of the toast being spread with peanut butter. - 00:07–00:09 The screen is split. At the top, there is a phone displaying the reality, according to the app, for the amount of protein and calories in the toast. The app's character is placed on top of the peanut butter toast. - 00:09–00:11 The user is shown taking a photo of the toast in the app. - 00:11–00:13 The screen displays the calorie, protein, carbohydrates and fats content of the toast using Yazio. - 00:13–00:14 The ad concludes with the app logo and tagline.

# Ad summary The ad is for the app Yazio and it demonstrates the fact that you should not always believe the nutritional information that you read on food packaging. The ad goes on to state that the user should just take a photo of the food that they want to eat with the Yazio app, and the app will tell them the correct nutritional information for that item. # Brand positioning Yazio is an app that makes counting calories, carbs, and fat as easy as taking a picture. The company promotes itself with the slogan, 'Stop guessing. Just snap it.' The brand aims to occupy the space in the consumer's mind as a nutritional information provider that is easy to use. This brand seems to be positioned towards those in the dieting/exercise world, as well as people who are meticulous about tracking their food intake. # Product Yazio is an app that allows the user to track the macro nutrients they consume on a daily basis, and compare that to their own daily goals. The app is able to be personalized in order to allow the user to meet their personal nutritional needs. The Yazio app allows the user to scan or snap a picture of their food, and the app will then tell the user the real nutritional information for that food. # Visual style The ad has a natural feel to it, and it appears as though it was shot on a phone. The editing style involves quick cuts that follow a specific rhythm. The production quality appears to be a hybrid of UGC feel and polished commercial. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Einfach knipsen. (Just snap it.) # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins by displaying a chocolate-covered protein bar on a wooden cutting board. - 00:00–00:02 The ad states that this meal is a "macro-trap". The intention is to draw the viewer in by presenting a common misconception that protein bars are healthy. - 00:02–00:03 The ad states, "Maybe you think", and shows the protein bar being cut in half with a knife. - 00:03–00:07 The ad shows a screen from an app that appears to show the protein bar as having 22 g of protein and 200 calories. This furthers the notion that protein bars are healthy, and provides the context for the rest of the ad. - 00:07–00:09 The ad states, "Reality:" and then shows that the bar really only has 17 g of protein and has 300 calories. - 00:09–00:11 The ad shows a screen from the Yazio app, which is a camera screen that is about to take a photo of the protein bar. The ad states that the user should make sure that their meal is well lit and fully in the picture. - 00:11–00:13 The ad demonstrates what the app shows after the user has taken a photo of the protein bar, which states that the bar has 300 calories, 28 g of carbohydrates, 17 g of protein, and 11 g of fat. - 00:13–00:14 The ad concludes with the Yazio logo, and a call to action.

# Ad summary This ad for Yazio uses a photo-scanning demo to compare a user's estimated macros for a sushi roll meal against the macros determined by the Yazio app. The app prompts users to take a photo of their meal so the app can determine its nutritional value, which is the ad's hook. # Brand positioning Yazio is a nutrition tracking app that helps users lose weight and build healthy habits. The brand positions itself as a convenient and accurate tool for monitoring your diet, using image recognition technology to quickly analyze meals. The brand pushes against the traditional, manual methods of tracking calories and macros, instead offering a more streamlined, tech-driven solution. Yazio aims to be the go-to app for those seeking a functional and efficient way to stay on top of their nutritional goals, promoting ease of use and accuracy. # Product Yazio is a nutrition tracking app that helps users monitor their calorie and macro intake through features like a food database, barcode scanner, recipe importer, and meal planning. In this ad, the app is being shown to be able to use a photo scanner to determine the nutritional value of food. The app is for anyone looking to lose weight, build muscle, or simply maintain a healthy diet by tracking their meals and understanding their nutritional content. The ad shows the photo scan feature and uses the claim "Einfach Knipsen" (Simply snap) as its primary USP. # Visual style The ad has a simple, clean aesthetic with bright lighting and clear visuals. The editing style is straightforward, with quick cuts between shots to maintain a fast pace. The production quality appears to be a blend of UGC and polished commercial, aiming to feel relatable while still showcasing the app's features effectively. The pacing is consistent, with cuts timed to the music beats and voiceover lines. The visuals primarily focus on the product and its app interface. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad shows three rows of sushi rolls in a takeout container. Text overlay claims that this "healthy" meal is a macro trap. - 00:02–00:06 00:02–00:06 A hand taps a phone screen displaying a photo of the sushi rolls. The phone displays a screen from the Yazio app, suggesting that the meal contains 20g of protein and 280 calories, which is how the customer might miscalculate it. - 00:06–00:09 00:06–00:09 The ad zooms in on the sushi rolls, and the Yazio app mascot appears with text overlay claiming that the meal actually contains 11g of protein and 376 calories. This is a direct response to the previous estimate of protein and calories, now correcting those assumptions. - 00:09–00:13 00:09–00:13 The ad shows a demonstration of the Yazio app's photo scanning feature. The app scans the sushi rolls and displays the meal's nutritional information. - 00:13–00:14 00:13–00:14 The ad shows a final screen from the Yazio app, promoting the photo scan feature with the tagline "Schluss mit Raten. Einfach Knipsen." (No more guessing. Simply snap.)

# Ad summary This ad for Yazio features quick cuts of various meals and snacks prepared by people using the app. The ad's message is that Yazio helps users develop a healthy lifestyle. # Brand positioning Yazio is presented as an app that makes it easy to achieve a healthy lifestyle. The ad focuses on the variety of food options available to Yazio users and emphasizes that building healthy habits doesn't have to be restrictive. The brand positions itself as a helpful tool for anyone looking to improve their diet and overall well-being. # Product Yazio is a mobile app designed to help users track their nutrition and achieve a healthier lifestyle. The app enables users to monitor their daily calorie intake, track macronutrient ratios (carbohydrates, protein, and fat), and log their physical activity. It offers a variety of recipes and meal ideas that can be easily tracked within the app. The app helps people begin a healthy lifestyle. # Visual style The ad features a fast-paced editing style with quick cuts to showcase a variety of healthy meals and app features. The production quality is a blend of UGC feel and polished commercial elements. The pacing is very quick, with numerous cuts per minute to keep the viewer engaged. Cuts, text, and product actions are synced to the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Jetzt yazio downloaden # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens with a shot of a person holding a bowl of pasta. - 00:01–00:05 This shot is followed by quick cuts of pancakes, a healthy bowl, and a pasta dish being prepared. The intention is to showcase a variety of food options available to those using Yazio. - 00:05–00:07 The ad transitions to a hand interacting with the Yazio app on a smartphone. This is to showcase how easy it is to begin a healthy lifestyle. - 00:07–00:13 More shots of people using the app and preparing healthy meals are shown. - 00:13–00:14 The brand's name and logo are displayed. - 00:14–00:16 The ad continues with more shots of healthy meals and recipes available through the app, emphasizing that the app is a daily companion for a healthier life. - 00:16–00:18 The ad then shows a person holding bananas and peanut butter, followed by another eating a taco, encouraging viewers to try Yazio. - 00:18–00:19 A title card appears, stating, "Healthy habits don't bite." - 00:19–00:22 The brand's name and logo appear, along with the app interface and a call to action to download Yazio.

# Ad summary This ad is for Yazio, a weight loss app. The ad opens with a woman talking to the camera about how she was confused about how to eat healthy. She then explains that she downloaded the Yazio app and has since lost 18 kilos. She highlights the app's free barcode scanner. # Brand positioning Yazio positions itself as a user-friendly and accessible solution for individuals aiming to improve their health and manage their weight. The brand does not make any explicit claims about being superior to competitors but focuses on simplicity, convenience, and effectiveness, appealing to users looking for uncomplicated ways to track their nutrition and achieve weight loss. The brand aligns with a lifestyle of conscious eating and self-improvement, without promoting extreme or restrictive diets. The overall tone is motivational and supportive, portraying weight loss as achievable and sustainable through the app's features. # Product Yazio is a mobile app designed to help users track their nutrition and manage their weight. The app features a free barcode scanner that allows users to quickly log their meals by scanning the product's barcode, simplifying the tracking process. The app provides insights into the user's nutritional intake. According to the ad, the app is for anyone who is unsure about how to eat healthy. The product's USP is its easy-to-use interface and free barcode scanner, which removes the barriers of manual data entry and promotes consistent tracking. The ad demonstrates the app being used at home and on the go, suggesting its versatility. It addresses the purchase barrier of complexity by highlighting its user-friendly features. The ad conveys that Yazio is worth trying because it offers a simple and effective way to track food intake, leading to successful weight loss. # Visual style The ad has a UGC feel with bright, natural lighting. The shots are a mix of selfie-style and static shots, with quick cuts between scenes. The overall production quality feels casual and approachable, aligning with the intended tone and audience. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Jetzt yazio downloaden # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The woman speaks to the camera, describing that she didn't know how to eat healthy or approach healthy eating. This establishes the initial problem and the audience experiences the confusion from the perspective of the woman. - 00:02–00:07 00:02–00:07 The woman talks about downloading the Yazio app as a solution to her problem. The ad is showing the solution from the woman's perspective. - 00:07–00:11 00:07–00:11 The woman explains that the app has a free barcode scanner. The ad continues to tell the story from the woman's perspective. - 00:11–00:14 00:11–00:14 The woman states that the barcode scanner makes it easy to track her food intake. The ad is showing how the app is helping the woman, from her perspective. - 00:14–00:17 00:14–00:17 The woman claims that she has lost 18 kilos using Yazio. The audience experiences the benefit of the app from the woman's perspective.

# Ad summary This ad promotes the Yazio app for healthy eating and tracking weight loss. A woman shares her experience using the app to track her food intake, utilize the barcode scanner feature, and ultimately lose 18 kg. The ad showcases the app's interface and encourages viewers to download it. # Brand positioning Yazio positions itself as a user-friendly app designed to help individuals achieve a healthier lifestyle and track their dietary intake to facilitate weight loss. The brand aims to occupy a space in the consumer's mind as an accessible and effective tool for managing nutrition and monitoring progress. Aligning with a tone of empowerment and simplicity, Yazio promotes healthy habits through easy tracking with its barcode scanner and progress tracking tools. It caters to a market of people looking for simple weight management without complex dieting, by offering functional features to track caloric intake and weight loss. # Product Yazio is a mobile app that offers users the ability to track their food intake and monitor their weight loss progress. It features a free barcode scanner, enabling easy tracking of nutrition information for packaged foods. The app allows users to log meals and monitor calories, carbs, protein, and fat intake. According to the ad, it makes tracking food intake simple. The app is designed to help users lose weight, as demonstrated by the woman who lost 18 kg using the app. Yazio provides a comprehensive tool for people looking to manage their diet and achieve weight loss goals, emphasizing simplicity and ease of use as key selling points. # Visual style The ad has a UGC aesthetic, with various shots of the woman in different locations and outfits. The editing style includes quick cuts to show the app interface and features. The production quality has a hybrid feel, with some shots looking more polished than others. The pacing is consistent with medium paced cuts that match the tempo of the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Jetzt yazio downloaden # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 A woman is standing in a public restroom looking at the camera. - 00:00–00:02 She is talking about how she didn't know how to eat healthy. - 00:00–00:02 This is from the customer's POV, setting up the problem. - 00:00–00:02 The tone is casual. - 00:02–00:04 The woman is now sitting in a car. - 00:02–00:04 She is talking about how she didn't know how to approach eating healthy. - 00:02–00:04 The POV is still from the customer. - 00:02–00:04 The tone is casual. - 00:04–00:05 The woman is shown laying on the couch looking at her phone. - 00:05–00:07 The shot changes to a close up of the phone screen. - 00:05–00:07 She's stating that she downloaded the Yazio app. - 00:05–00:07 The POV is now shifting to the brand to highlight the product. - 00:07–00:10 The woman is shown eating a meal. - 00:07–00:10 A graphic of the Yazio app is shown next to her to demonstrate the calorie tracking. - 00:07–00:10 The POV is the brand highlighting a feature of the product with the app graphic shown. - 00:10–00:12 The woman is holding a product with a barcode. - 00:10–00:12 She's talking about how the app has a free barcode scanner. - 00:10–00:12 The POV shifts to the brand. - 00:11–00:12 A first person view of the app scanning a barcode is shown. - 00:12–00:14 The woman is shown eating a pancake. - 00:12–00:14 She is stating it makes it easy to track her food. - 00:12–00:14 A graphic of a line graph showing progress tracking of weight loss is shown. - 00:12–00:14 The POV is the brand and the customer. - 00:14–00:16 The woman is shown in a different setting and outfit. - 00:14–00:16 She's stating she lost 18kg with Yazio. - 00:14–00:16 The POV is the customer highlighting her positive experience using the app. - 00:16–00:17 A screen with the brand tagline is shown. - 00:17–00:20 A black screen with graphics of the app on various devices are shown. - 00:17–00:20 The brand name is displayed and a call to action to download the app is on screen. - 00:17–00:20 The POV is the brand pushing a CTA to download the app.

# Ad summary The ad exposes the fact that seemingly healthy peanut butter toast can contain more calories and less protein than expected by showcasing the nutritional value differences identified by using the Yazio app. # Brand positioning Yazio is presented as a health and nutrition tracking app that helps users monitor their diets and macronutrient intake accurately. The ad uses the product to position itself as a necessary tool for those who want to track caloric intake. The brand is trying to occupy the space in the consumer's mind of being an accurate source of information to track the nutritional value of the food one consumes daily. # Product Yazio is a nutrition tracking app, for those interested in monitoring their macronutrient and caloric intake on a daily basis. The app is advertised as being able to scan food, so users can log the nutrition and calories in the meals that they are consuming. The app provides the number of grams of protein, glucides and lipides. A USP conveyed in this ad is the ability to scan a meal and instantly get the nutritional information to track the diet in real-time. # Visual style The ad uses a minimalist aesthetic, focusing on clear visuals and simple transitions. The overall production quality is polished, similar to content found on social media platforms like Instagram or TikTok. The editing style combines static shots with quick cuts, especially when showcasing the app interface. The pacing is moderate, with a few cuts per second. The visuals align with the text overlays. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The shot presents a piece of peanut butter toast. Text overlays warn the viewer that this seemingly healthy meal is a "macro trap," establishing the central problem. - 00:02–00:06 00:02–00:06 The ad cuts to a screen recording of someone using the Yazio app to scan and log the peanut butter toast. The screen recording shows that the app is estimating the food item to be 250 calories, and 20g of protein. - 00:06–00:14 00:06–00:14 The scan reveals that the reality is 350 calories and 11 grams of protein. The ad cuts to a full view of the scanned peanut butter toast, confirming the accuracy of the results.

# Ad summary This ad compares the macro count of a lentil bowl calculated by the user and that which is automatically assessed by the Yazio app. This ad is in French. # Brand positioning The ad features the Yazio app, which helps users track calories and macros to stay on track with their health goals. The ad presents the app as easy to use, showing how it can instantly scan food and provide an accurate nutritional breakdown. # Product The ad features a calorie and macro tracking app called Yazio. The app is designed to help users easily track their calorie intake by scanning their food with their phone's camera. The app then calculates the nutritional information, including calories, protein, carbohydrates, and fats, helping users to stay on track with their health goals. The ad also highlights how the app can provide more accurate information about a food item than a user might estimate themselves. # Visual style The ad has a bright, clean aesthetic. It is shot with a stationary camera with a high-quality phone camera. The editing style consists of simple cuts to progress through the various stages of the demo. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Prenez une photo. # Point of view - [object Object] # Storyline - 00:00–00:02 A bowl of lentils is presented. - 00:00–00:02 The text overlay states that this healthy meal is a macronutrient trap. - 00:02–00:03 A finger is shown pressing a button on the Yazio app to add a meal. - 00:03–00:07 The screen displays an estimation for calories and protein count. - 00:07–00:12 The app is shown automatically scanning the food with the camera. - 00:12–00:14 The app then provides a more accurate estimation of the meal's macronutrient content.

# Ad summary This ad emphasizes that sushi, although often perceived as a healthy choice, can be a macro trap. The ad displays that what you think you are getting when you eat sushi and what you are actually getting are two very different things. The ad is encouraging viewers to download the Yazio app to help them better understand the macronutrient make-up of their food. # Brand positioning The brand promoted in this ad is Yazio, a nutrition tracking app designed to help users understand the macronutrient and calorie composition of their meals. The brand positions itself as a tool for making informed dietary choices, particularly for individuals who may be misled by common perceptions of food healthiness. The brand is positioned as easy-to-use and reliable for providing accurate nutrition information, aiming to empower users to track and manage their diet effectively. Yazio promotes a functional approach to nutrition, focusing on giving users the data they need to make decisions rather than aligning with specific lifestyle or emotional associations. # Product The product featured in this ad is the Yazio app, a mobile nutrition tracker that helps users analyze and understand the macronutrient and calorie content of their meals. The app works by allowing users to take a picture of their food, after which the app analyzes the food. The app identifies the nutritional composition of the meal, including calories, protein, carbohydrates, and fats. Yazio is shown in the ad as a solution for those who want to make informed dietary choices and accurately track their nutrition intake, challenging common misconceptions about so-called "healthy" foods like sushi. The primary USP of the app, as presented in the ad, is its ability to quickly and accurately assess the nutritional content of meals based on a simple snapshot. # Visual style The ad has a bright and clean aesthetic, with a hybrid feel that blends polished commercial elements with a UGC look. It includes both static shots and dynamic cuts. The editing is timed to the music beats and voiceover lines. It alternates between product shots and lifestyle-focused visuals. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Einfach knipsen. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad starts by showing three trays of sushi and introducing that sushi can be a macro trap. - 00:02–00:06 00:02–00:06 The ad asks the viewer what they think the macronutrient makeup of sushi is, visually displaying 20g protein and 280 calories. It is conveyed that the audience may think that sushi is not calorie-heavy. - 00:06–00:09 00:06–00:09 The ad reveals what the reality of sushi's macronutrient makeup is. In reality, it is 11g protein and 376 calories. This creates a shock factor and demonstrates the difference between what the audience thinks sushi is versus what it is. - 00:09–00:14 00:09–00:14 The ad concludes by stating to "make sure your meal is well lit and complete", which is describing the requirements for using the Yazio app, and it ends with a CTA to "stop guessing, simply snap".

# Ad summary This ad promotes the Yazio app, a calorie and nutrition tracking app. A woman explains that before Yazio she thought counting calories was too hard with her busy mom life. She shares that with the Yazio app, it is easy and quick to track calories. The ad shows how the app works by taking a photo or scanning the barcode of your food, then it automatically tracks what you are eating. The woman ends the ad by saying it helps her stay on track with her healthy habits. # Brand positioning The brand, Yazio, is presented as a solution for those who find traditional methods of calorie counting too time-consuming or overwhelming. It positions itself as a user-friendly tool that simplifies nutrition tracking, making healthy eating more accessible and manageable for individuals with busy lifestyles. The brand's alignment with convenience and efficiency appeals to those who value practical solutions for maintaining their well-being. # Product The Yazio app is presented as a tool for easy and quick calorie and nutrition tracking. The app is for busy people, especially moms. The app allows the user to take a photo or scan the barcode of their food so that the app automatically tracks what you are eating. With this app, users can easily track their calories and stick with their healthy habits. # Visual style The ad has a casual and relatable aesthetic, aiming for a UGC feel. The presenter is speaking directly to the camera, often in different locations, which creates a sense of authenticity and personal connection. The editing includes quick cuts and some transitions, keeping a moderate pace that highlights key moments and features of the app. The pacing and cuts are timed to match the rhythm of the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Jetzt downloaden! (Download now!) # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The presenter states that she used to think counting calories was too difficult. This introduces the problem and establishes her initial perspective. - 00:02–00:05 00:02–00:05 The presenter lists off examples of what takes up her time, such as, "between getting the kids ready, school drop-off, and everything else." This emphasizes the many responsibilities that make traditional calorie counting difficult, highlighting a common pain point of the target audience. - 00:05–00:08 00:05–00:08 The presenter asks, "Who has time to enter every meal?" to directly address the audience and introduce the solution. This poses the question and leads into the introduction of Yazio as the answer. - 00:09–00:11 00:09–00:11 The presenter declares, "But since I've been using Yazio: game changer!" This marks the turning point in the narrative where Yazio is introduced as the solution to the problem. - 00:11–00:13 00:11–00:13 The presenter states that the app is fast because of, "the AI and the barcode scanner." This highlights key features that make Yazio a superior and more convenient option, emphasizing speed and ease of use. - 00:14–00:17 00:14–00:17 The presenter says, "I just take a photo or scan the package and bam, everything is tracked!" This visually demonstrates how the app works, emphasizing its simplicity and efficiency. The camera shows the app on a phone. - 00:18–00:21 00:18–00:21 The presenter exclaims, "Now I finally know what I'm really eating, without wasting extra time on it." This highlights the convenience of the app. The camera shows the app on a phone. - 00:22–00:24 00:22–00:24 The presenter shares, "It's one less thing I have to worry about in the daily chaos." to emphasize that the app simplifies a stressful part of the day. The presenter is shown in a kitchen. - 00:24–00:27 00:24–00:27 The presenter says, "And I still stay on track with my healthy habits." which reinforces the main value proposition of the app. The presenter is shown doing stretches. - 00:27–00:30 00:27–00:30 The presenter urges the audience to, "Track your meals in seconds. Mom life?!" which ends the ad with a call to action and targets a specific audience. A hand is shown holding a phone with the app open. - 00:30–00:32 00:30–00:32 The presenter prompts the audience to "download now!" This is a direct call to action to encourage immediate app downloads.

# Ad summary This ad promotes the Yazio app, which enables users to track meals quickly by taking a picture of them. The ad begins by showing the viewer two plates of food, waffles (disliked) and grilled vegetables with an egg (liked). Next, the Yazio app is presented to the viewer, showing how they can quickly scan the food and track it in seconds. The ad ends by showing the viewer a young woman doing yoga, drinking a smoothie, and displaying the Yazio app UI. # Brand positioning Yazio is presented as a tool for health-conscious individuals. It is positioned as an ally that helps users make informed decisions about their nutrition. The brand embraces a functional approach, focusing on simplifying the process of meal tracking and calorie counting. The brand is positioned to help users to keep track of nutrition intake. # Product The Yazio app is a mobile application designed to assist users in tracking their meals and managing their nutrition. The app allows users to take a photo of their food and uses image recognition technology to identify the meal and provide nutritional information such as calories, carbohydrates, protein, and fat content. The app addresses the barriers to meal tracking by offering a quick and easy solution that takes only seconds, as explicitly stated in the ad. This is for anyone who wants to easily track meals. # Visual style The ad features a clean and upbeat aesthetic, combining UGC-style footage with polished graphic elements. The editing is quick, with cuts synchronized to the music. The production quality is a hybrid of casual and commercial, which supports an energetic and relatable tone that would appeal to a younger audience. # Benefits - [object Object] # Features - [object Object] # Call to action Jetzt yazio downloaden # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The screen is divided into two sections. The left shows two waffles with a thumbs down emoji, while the right shows a plate of salad, eggs, and asparagus with a thumbs up emoji. - 00:01–00:05 Building on the concept of the like or dislike of a food, the ad cuts to a user holding a phone over a piece of bread with cheese on it. The phone displays the Yazio app, scanning the food item. - 00:05–00:06 The focus shifts to the Yazio app interface, where the user confirms the food item (rye bread with cheese) and sees its nutritional information. - 00:06–00:08 Transitioning from food tracking to fitness, the ad shows a woman in workout clothes doing a yoga lunge in front of a large window. - 00:08–00:10 A young woman smiles while holding a pink smoothie. - 00:10–00:12 The ad concludes by displaying the Yazio app's user interface on two phones, emphasizing the option to download the app from the Apple App Store or Google Play Store.

# Ad summary This ad promotes the Yazio app, which helps users track their meals and calories. The ad features a woman who shares her experience of using the app to maintain healthy habits amidst a busy lifestyle. She highlights the app's features, such as the barcode scanner and photo recognition, which make tracking meals quick and easy. # Brand positioning Yazio is presented as a user-friendly and efficient solution for individuals seeking to track their meals and calories without the hassle of traditional methods. The brand aims to occupy a space in the consumer's mind as a convenient tool that simplifies healthy eating habits, especially for busy individuals. The brand aligns with values of convenience, efficiency, and maintaining a healthy lifestyle without unnecessary complications. It pushes against the norm of time-consuming calorie counting, offering a functional and emotional appeal by empowering users to stay on track with their health goals effortlessly. The brand identity is consistent across all products, emphasizing ease of use and integration into daily routines. # Product Yazio is a mobile app designed to help users track their meals and calories quickly and efficiently. It is intended for individuals who want to maintain a healthy lifestyle but find traditional calorie counting methods too time-consuming. The app features a barcode scanner and photo recognition technology, allowing users to log their meals by simply scanning the product packaging or taking a photo of their food. This feature is highlighted as a USP, making the app user-friendly and convenient. The app addresses the purchase barrier of time consumption by offering a quick and easy way to track meals, even amidst a busy schedule. The ad emphasizes that Yazio helps users stay on track with their healthy habits without wasting extra time. # Visual style The ad has a UGC feel, with natural lighting and casual settings. The editing style includes quick cuts to maintain a fast pace and keep the viewer engaged. The production quality is a hybrid of polished commercial and user-generated content, which supports the intended tone of authenticity and relatability. The pacing is consistent throughout the ad, with cuts timed to match the rhythm of the voiceover. The overall aesthetic is bright and cheerful, reflecting a positive and encouraging message. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Jetzt downloaden! (Download now!) # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman smiling and stating that she always thought calorie counting was too time-consuming. This sets up the problem the ad will address, positioning the woman as relatable and understanding of the audience's potential frustrations. - 00:02–00:05 00:02–00:05 The woman continues, listing various daily tasks such as preparing children, school runs, and work, emphasizing the lack of time for detailed meal tracking. This reinforces the pain point and increases relatability for busy individuals. - 00:05–00:08 00:05–00:08 She asks who has time to log every meal, further highlighting the inconvenience of traditional calorie counting. This question is rhetorical, inviting viewers to agree with her sentiment. - 00:08–00:11 00:08–00:11 The woman introduces Yazio as a game-changer since she started using it. This marks the transition to the solution, positioning Yazio as an effective and convenient alternative. - 00:11–00:13 00:11–00:13 She explains that the AI and barcode scanner make tracking meals super fast. This highlights the key features and benefits of the app, emphasizing its efficiency. - 00:13–00:17 00:13–00:17 The woman demonstrates how she simply takes a photo or scans the packaging, and everything is tracked. This provides a visual demonstration of the app's ease of use. - 00:17–00:21 00:17–00:21 She states that she now knows what she's really eating without wasting extra time. This reinforces the benefit of time-saving and increased awareness of dietary habits. - 00:21–00:24 00:21–00:24 The woman says it's one less thing to worry about in the daily chaos. This emphasizes the app's role in simplifying her life and reducing stress. - 00:24–00:27 00:24–00:27 She concludes by saying she still maintains her healthy habits. This reinforces the overall message that Yazio helps users stay on track with their health goals. - 00:27–00:29 00:27–00:29 The woman encourages viewers to check their meals in seconds, reinforcing the app's speed and efficiency. - 00:29–00:31 00:29–00:31 She asks "Mom life?" and then encourages viewers to download the app, framing it as a solution for busy mothers. This directly targets a specific demographic and provides a clear call to action.

# Ad summary This ad aims to change perspectives on healthy food and the role macro counting apps like Yazio can play. It starts by presenting a peanut butter toast, questioning whether it’s a healthy option. The ad then reveals the macro counts of the food and compares it with Yazio’s scanned nutritional information to show how nutrition tracking apps give accurate macro information. # Brand positioning The Yazio app is positioned as a tool for accurate macro tracking, helping users make informed decisions about their food intake. It is implied that the app pushes against traditional perceptions of healthy eating by providing detailed nutritional information and challenging assumptions about common foods. The brand aims to occupy a space in the consumer's mind as a reliable source of macro data, promoting functional value and informed choices rather than emotional appeals or trendy diets. # Product The Yazio app is presented as a nutritional tracking tool that uses a phone's camera to scan a meal and provide precise macro information, in contrast to relying on estimated numbers. It is designed for individuals who are focused on tracking their macro intake accurately, as implied by the ad's focus on comparing estimated nutritional values with scanned results. The app's USP is its ability to provide more accurate nutritional data through its scanning function, addressing the common challenge of imprecise macro counting. By showcasing the app's scanning feature, the ad encourages viewers to try it for more reliable meal tracking. # Visual style The ad has a casual, UGC-style aesthetic. The editing style involves quick cuts between shots to maintain a fast pace and highlight the contrast between estimated and scanned macro information. The production quality aligns with a polished commercial, using clear visuals and professional graphic overlays. The pacing is fast, with cuts timed to match the changes in text and app interface, creating an audio-visual sync that emphasizes the app's functionality. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Maak een foto. (Take a photo.) # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad starts by presenting a piece of peanut butter toast, immediately followed by text that calls into question whether it's a 'healthy' meal, setting up the central question and challenge to common assumptions. - 00:02–00:06 00:02–00:06 The ad cuts to a hand using a knife to spread peanut butter on bread, then displays the estimated macros (20g protein, 250 calories) using large numbers on a pink screen, juxtaposed with the Yazio app logo. The text overlay reads, “je denkt misschien,” which translates to “you might think,” implying that these numbers are an assumption that the rest of the ad will correct. - 00:06–00:08 00:06–00:08 The ad presents the "reality" by displaying the estimated macros (11g protein, 350 calories) using large numbers on a red screen, juxtaposed with the Yazio app logo. The text overlay reads, “In werkelijkheid,” which translates to “in reality,” indicating a direct contrast and correction of the initial assumption. - 00:09–00:12 00:09–00:12 The ad demonstrates the Yazio app's scanning function, showing how it analyzes the toast and provides detailed nutritional information. This visually and functionally highlights the app's USP of accurate meal analysis. - 00:12–00:14 00:12–00:14 The ad showcases a summary screen with accurate macros from a scan, reinforcing the app's ability to provide clear, reliable information to its users. The screen then displays the Yazio logo alongside “Maak geen gook. Maak een foto.” (which translates to “Don’t guess. Take a photo.”), directly reinforcing its value proposition to avoid guessing and to use the app to take photos to capture accurate nutritional information.