How BetterMe Advertises on Meta

# Ad summary The image ad suggests that intermittent fasting may not work for some people until they follow a proper plan that is right for their needs. It provides information on different fasting types and a 'Take Test' CTA. # Brand positioning The brand is not explicitly named but is positioned as a helpful guide for individuals interested in intermittent fasting. It suggests a tailored approach rather than a one-size-fits-all method, promoting the idea that intermittent fasting can be effective when done correctly. The brand implies an understanding of individual needs and a commitment to personalized solutions, setting it apart from generic diet advice. # Product The ad promotes a quiz or test to determine the correct type of intermittent fasting for the individual. It highlights different intermittent fasting types, including 16:8, 14:10, 20:4, and 13:11. The ad implies that users can expect to lose 1-2 pounds per week, as mentioned in the disclaimer, and notes that individual results may vary. The ad uses the appeal of customization to overcome the barrier of uncertainty or previous failed attempts at intermittent fasting. # Visual style The ad utilizes a soft, warm aesthetic with a focus on natural elements like flowers and wood. The production quality appears highly polished, resembling a professionally shot image. The use of depth of field blurs the background, drawing attention to the central elements and creating a sense of intimacy. The typography is clean and modern, integrated seamlessly with the visual elements. This style likely aims to appeal to users who appreciate a clean, visually soothing aesthetic in their feed. # Hooks Headline: INTERMITTENT FASTING DIDN'T WORK FOR ME UNTIL I STARTED DOING IT RIGHT # Benefits - [object Object] # Features - [object Object] # Call to action TAKE TEST # Point of view - [object Object] - [object Object] # Storyline - The ad opens with the statement that 'Intermittent Fasting Didn't Work For Me', immediately capturing attention by highlighting a potential pain point from the customer's perspective. This aims to resonate with those who have had unsuccessful experiences with intermittent fasting. - The narrative shifts to 'Until I Started Doing It Right', suggesting that the initial problem was due to incorrect implementation, which the brand resolves. This is conveyed from the brand's POV and establishes their solution as a key component. - The ad lists multiple 'fasting type' options, like 16:8, 14:10, 20:4, and 13:11, offering different schedules and conveying choice from a third-person POV. This is included to convey that there are many different options for fasting, rather than a one-size-fits-all approach. - The ad concludes with a 'Take Test' call to action, prompting the viewer to engage with the brand's offering to find a fasting method that works for them. This is presented from the brand's perspective to encourage interaction and conversion.

# Ad summary This ad highlights different types of intermittent fasting, and includes a button to take a test to determine which is right for you. # Brand positioning This ad does not highlight a specific brand, but rather focuses on intermittent fasting in general. The ad implies that intermittent fasting can be difficult for some, but effective if done correctly, and it suggests taking the included test to learn more about which fasting method will work best for each individual. # Product The ad is promoting the idea of intermittent fasting. It suggests that different fasting types can be more effective for different people, and encourages the viewer to take a test to find out which type is best for them. Four different 'fasting type' examples are listed: 16:8, 14:10, 20:4, and 13:11. The ad suggests the test will lead to improved results, as it states intermittent fasting 'didn't work for me until I started doing it right.' # Visual style The visual style is very natural and soft. It appears to be a stock image, but is high quality. The flowers give a light and airy feel, and the visual style is very approachable. The overall style is well-suited to the health and wellness category. # Hooks Headline: INTERMITTENT FASTING DIDN'T WORK FOR ME UNTIL I STARTED DOING IT RIGHT # Benefits - [object Object] # Features - [object Object] # Call to action TAKE TEST # Point of view - [object Object] - [object Object] # Storyline - The ad copy at the top states that intermittent fasting 'didn't work for me until I started doing it right,' which is intended to highlight the importance of finding the correct type of intermittent fasting. This is presented from the perspective of a customer who has struggled with intermittent fasting but has since found success by doing it the right way. - Four different fasting types are listed out (16:8, 14:10, 20:4, and 13:11), which lists possible solutions for the customer to consider. These are being presented from the brand's point of view, showing the user that there are different types of intermittent fasting that they can try. - Finally, a button at the bottom that says 'Take Test' prompts users to get help with finding the right intermittent fasting type. This is from the brand's perspective, and the button serves as a direct call to action.

# Ad summary The ad speaks to people for whom intermittent fasting has not worked. It positions the brand as the solution, indicating that it helps people to do intermittent fasting correctly. The ad prompts viewers to take a test. # Brand positioning This brand positions itself as a personalized solution for people who have struggled with intermittent fasting. It is implied that the brand offers a way to do intermittent fasting correctly, which contrasts with the experience of many who may have tried it unsuccessfully. The brand seems to occupy a space as a supportive guide, helping users overcome common pitfalls and achieve better results. # Product The product being advertised is not explicitly defined in the image, but it is implied to be a program or service that helps users to do intermittent fasting correctly. The ad addresses the potential pain point of intermittent fasting not working and positions the product as the solution. The different ratios listed (16:8, 14:10, 20:4, 13:11) are implied to be different intermittent fasting types offered by the product. # Visual style The ad has a dark, moody aesthetic. The color palette is dominated by dark browns, grays, and muted pinks. The lighting is soft and diffused, creating a sense of depth and texture. The overall effect is somewhat romantic or gothic. The image quality is high, and there is a slight blurring effect that softens the focus. # Hooks Headline: INTERMITTENT FASTING DIDN'T WORK FOR ME UNTIL I STARTED DOING IT RIGHT # Benefits - [object Object] # Features - [object Object] # Call to action TAKE TEST # Point of view - [object Object] - [object Object] # Storyline - The ad begins by stating that intermittent fasting didn't work for the ad creator until they started doing it right. This is intended to grab the attention of people who have tried intermittent fasting without success, framing the brand as a solution to the problem. The story is being told from the customer's POV. - The ad then lists several different fasting ratios. This section serves to illustrate that the brand offers variety and customization in its approach to intermittent fasting. It also acts as a visual reinforcement of the variety of the offering, giving viewers insight into what types of intermittent fasting they could be doing, depending on the program. This list is being presented from the brand's POV. - The ad concludes by prompting viewers to take a test. This is the brand's way of inviting viewers to engage with the product and find out how it can help them with their intermittent fasting journey. This is being presented from the brand's POV.

# Ad summary The ad highlights the confusion some people have about intermittent fasting and simplifies it by offering a test. The visuals and the text combine to create a sense of simplicity. # Brand positioning The brand is not explicitly identified in the ad. It is implied that the brand is an expert in the field of intermittent fasting and aims to be a helpful resource for people who are new to the concept or confused about how to implement it effectively. The brand is positioning itself as a guide to make intermittent fasting simple and approachable through its easy-to-use test. # Product The ad features a test designed to help users understand and implement intermittent fasting. The test simplifies the process for those who find it confusing. The ad addresses the common barrier of entry by offering a straightforward solution to start. It aims to show that intermittent fasting doesn't have to be complicated and the test can act as a user's entry point. # Visual style The ad has a clean and minimalist aesthetic. The focus is on the clear water with flowers, and the color scheme is muted with pastel colors. The image has soft lighting with a shallow depth of field, which makes the water and flower elements stand out. The typography is simple and sans-serif, making it easy to read against the background. # Hooks Headline: You don't know how to do Intermittent Fasting? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action TAKE TEST # Point of view - [object Object] # Storyline - The ad starts with a question, 'You don't know how to do Intermittent Fasting?' to immediately grab the viewer's attention by identifying a common point of confusion. This is told from the brand's POV, as it's meant to introduce the problem that the brand's product solves. - The ad provides four intermittent fasting schedules (16:8, 14:10, 20:4, 13:11) and states 'fasting type' below each. This offers a quick overview of possible options and helps make the concept less intimidating. This is coming from the brand's POV and is an attempt to break down the key areas. - The ad prompts the viewer to 'TAKE TEST' to find the most suitable intermittent fasting option for them. The brand is positioned as a provider of an accessible solution to easily get started with intermittent fasting.

# Ad summary This ad challenges the notion that intermittent fasting doesn't work, suggesting that the viewer might not be doing it right. It entices users to discover their ideal fasting type by taking a test. It features an aesthetic image with a vase of flowers. # Brand positioning This ad does not explicitly promote a specific brand. Instead, it focuses on offering a solution to individuals who have struggled with intermittent fasting. The ad positions itself as a helpful resource, guiding users toward a more effective approach to intermittent fasting through personalized fasting type suggestions. # Product The ad promotes a solution for individuals who have found intermittent fasting ineffective. It does not offer a physical product but rather a method to 'start doing it right' by identifying the ideal fasting type for the user. This is achieved through a test that users can take to receive personalized recommendations. The ad addresses the frustration of failed attempts at intermittent fasting by offering a tailored approach, promising better results through proper implementation. # Visual style The ad has a soft, filtered aesthetic with a focus on natural light and muted tones. The image of the vase with flowers creates a calming and aesthetically pleasing backdrop. The text is layered on top of the image in a way that feels integrated rather than intrusive. The overall impression is clean and inviting, suggesting a gentle, wellness-focused approach. # Hooks Headline: INTERMITTENT FASTING DIDN'T WORK FOR ME UNTIL I STARTED DOING IT RIGHT # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action TAKE TEST # Point of view - [object Object] # Storyline - The ad opens with the assertion that 'INTERMITTENT FASTING DIDN'T WORK FOR ME UNTIL I STARTED DOING IT RIGHT', establishing a personal narrative that invites the audience to consider their own experience with intermittent fasting. The persona speaking is positioned as having had difficulty with intermittent fasting until finding the correct method, drawing in viewers who have had similar experiences. - The ad continues by displaying several different fasting type options, like '16:8' and '14:10', framing them as potential solutions or starting points for those looking to optimize their intermittent fasting routine. This gives the impression of multiple options and possible solutions for those viewing the ad. - The ad concludes by asking the viewer to 'TAKE TEST', encouraging them to interact directly with the offering and discover the right approach. This ends the narrative by providing a clear action for the user to take, inviting them to explore the solution being presented.

# Ad summary The ad highlights different types of intermittent fasting and encourages the user to take a test. The ad also includes disclaimers related to exercise, meal plans, and weight loss. # Brand positioning The brand is not explicitly identified in the ad. It is implied that this brand offers a solution for individuals who have not found success with intermittent fasting by providing a tailored approach. The brand positions itself as an expert in intermittent fasting, suggesting that the problem with previous failed attempts may be a lack of personalized guidance. # Product The product is not explicitly described, but it can be inferred to be a test or quiz that helps individuals determine the right intermittent fasting type for them. The ad highlights different fasting types: 16:8, 14:10, 20:4, and 13:11. It is implied that by taking the test, users can find a suitable plan. The test addresses the pain point that intermittent fasting may not work for everyone unless done correctly. The product aims to provide a solution and a personalized plan for effective intermittent fasting. # Visual style The ad has a calming and inviting visual style, with a focus on soft lighting and natural elements. The production quality appears to be high, with a studio-shot aesthetic. The image treatment includes a subtle color grading that enhances the warm tones and creates a cohesive look. The typography is clean and legible, integrated seamlessly into the design. The overall effect is a blend of platform-native and high-design elements, aimed at capturing attention while maintaining a sense of credibility. # Hooks Headline: INTERMITTENT FASTING DIDN'T WORK FOR ME UNTIL I STARTED DOING IT RIGHT # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action TAKE TEST # Point of view - [object Object] - [object Object] # Storyline - The ad starts by addressing a common frustration: "INTERMITTENT FASTING DIDN'T WORK FOR ME." This message intends to capture the attention of those who have tried intermittent fasting without success. This is conveyed from the customer's point of view, highlighting a personal experience of failure. - The ad then pivots by adding "UNTIL I STARTED DOING IT RIGHT." The intent of this is to offer hope and suggest a solution. It implies that success is possible with the right approach. This part of the story is also conveyed from the customer's point of view, suggesting a personal transformation or discovery. - The ad continues by listing different intermittent fasting types: "16:8 fasting type," "14:10 fasting type," "20:4 fasting type," and "13:11 fasting type." This section serves to educate and showcase the different options available. The brand is presenting this information from an expert perspective, indicating its knowledge and understanding of intermittent fasting. - Finally, the ad ends with a call to action: "TAKE TEST". This encourages viewers to engage and discover their personalized fasting type. The brand is offering a direct path to a solution and inviting users to take the next step.

# Ad summary This ad demonstrates the features and benefits of the BetterMe AI Calorie Tracker app. The ad shows how the app can differentiate calorie counts on a plate of food based on small differences in the ingredients used. # Brand positioning BetterMe is presented as an innovative digital health and wellness company focused on personalized nutrition and fitness support. The brand aims to occupy a space in the consumer's mind as an accessible source for achieving their health goals. BetterMe promotes a lifestyle of informed choices and data-driven wellness. It pushes against the one-size-fits-all approach, offering tailored guidance for nutrition and exercise. The brand positioning is functional, emphasizing performance and personalization through technology. # Product The BetterMe AI Calorie Tracker is an app designed to help users track their meals more easily using artificial intelligence. The app allows users to take a photo of their food and receive detailed nutritional information, including calorie counts, macronutrient breakdowns, and individual ingredient analysis. It is designed for anyone looking to manage their calorie intake for weight loss. The app helps users make informed decisions about their food choices and promotes balanced nutrition. It addresses common purchase barriers by offering a convenient and accessible way to track meals without manual logging. The app allows users to track their meals much more easily and encourages them to 'tap now' to get started. # Visual style The ad has a polished and clean aesthetic, combining studio-lit product shots with gym footage. The editing style includes quick cuts to maintain a fast pace, syncing text and actions with the voiceover. The production quality is high, giving it a commercial feel. The pacing is consistent and upbeat. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Tap now # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens by displaying two photos of the same plate of food on a smartphone screen, with one image generated by AI showing a different composition. The intent is to highlight that the same plate has a 300 calorie difference, raising viewer curiosity. - 00:02–00:09 00:02–00:09 The ad states that it’s not just about portion size, conveying that other factors like ingredient composition matter for weight loss. This part of the story is told from the brand’s perspective, positioning itself as a knowledgeable guide in nutrition. - 00:09–00:14 00:09–00:14 The ad transitions to showcasing the BetterMe AI Calorie Tracker and its capabilities. The brand voiceover explains that the app is here to help track meals more easily, framing the product as a convenient solution for calorie management. - 00:14–00:16 00:14–00:16 The ad ends with a call to action to tap now, indicating immediacy. This is intended to drive immediate action and conversion, delivered from the brand’s perspective with an encouraging tone.

# Ad summary This ad addresses the challenge of understanding intermittent fasting. It uses a visually engaging approach by presenting different fasting types within a jar filled with lemon slices and mint. The ad provides a direct call to action to 'Take Test' and also includes a disclaimer. # Brand positioning The brand is positioned as an educational resource for individuals interested in intermittent fasting. It aims to simplify the understanding and practice of intermittent fasting, by providing clear information and easy access to resources for personalized guidance. The brand promotes a lifestyle that integrates healthy eating habits into one's daily routine, emphasizing simplicity and ease of use. The brand pushes against the confusion surrounding intermittent fasting by offering a straightforward solution. # Product The product is presented as a tool or service that helps users understand and implement intermittent fasting. It is designed for those who find the concept confusing and are looking for a guided approach. The ad showcases various fasting types (16:8, 13:11, 20:4) as options. The ad addresses the purchase barrier of uncertainty by offering a "Take Test" call to action, implying personalized guidance. Disclaimer in small font 'Consult physician first. Following exercise and meal plans is key in your fitness journey and greatly impacts results. In 4 weeks users can typically expect to lose not more than 1-2 pounds per week, Individual results may vary.' # Visual style The ad features a clean, health-conscious aesthetic with a focus on clarity and simplicity. The use of a mason jar filled with lemons and mint gives a natural, refreshing feel. The color scheme is soft and muted, with pops of color in the clock icons to draw attention to key information. The layout is straightforward, making it easy to scan and understand the main message. # Hooks Headline: You don't know how to do Intermittent Fasting? # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action TAKE TEST # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a question to the viewer: "You don't know how to do Intermittent Fasting?" This is intended to immediately grab the attention of individuals who are curious about or struggling with intermittent fasting, and immediately establishes the brand's intent to provide a solution to that problem. - The ad showcases different fasting types (16:8, 13:11, and 20:4) with clock visuals, with the description 'fasting type' listed below, which breaks down the concept of intermittent fasting and make it seem more approachable. - The ad includes a call to action in red button with white text: "TAKE TEST". The call to action promises a way to learn more about how to do intermittent fasting which can lead to more confidence in understanding the concept.

# Ad summary This ad promotes a 40-minute gym workout challenge for women who want to lose belly fat and feel strong again. The workouts are portrayed as short, simple, and effective, and they can be accessed through a phone app. The ad promises that users will feel more energy and confidence in one week and see results in three weeks. # Brand positioning The brand is presented as a practical solution for women seeking to improve their fitness and lose belly fat. The focus is on intentional training rather than random workouts, implying a structured and effective approach. The brand aligns with a lifestyle of fitness, health, and confidence, pushing against the norm of unstructured or overly complex workout routines. The brand appears functional, emphasizing simplicity and effectiveness in achieving tangible results. The brand aims to occupy the consumer's mind as a reliable workout and weightloss program. # Product The advertised product is a 40-minute gym workout challenge designed for women aiming to lose belly fat and regain strength. It is accessible via a phone app that organizes daily workouts into a 28-day program. The workouts are described as short, simple, and effective, with users knowing exactly what to do, how to do it, and how many repetitions to perform. The app interface shows a progress tracker. By following the workout plan, users are promised increased energy and confidence within one week, visible results in three weeks, and pride in their physical transformation within six weeks. The workouts are shown as involving kettlebells, dumbbells, and various gym equipment. # Visual style The ad has a hybrid aesthetic, blending polished gym footage with a screen recording. The editing style includes both split-screen and static shots. The pacing is moderate. Audio-visual sync is present through the workout challenge text over the movements. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action tap now to start your transformation. # Point of view - [object Object] # Storyline - 00:00–00:05 POV shot of a woman working out in the gym using dumbbells. - 00:00–00:05 The narrator suggests that you have begun to training with intention instead of just doing random workouts. - 00:05–00:11 The narrator advertises a gym workout challenge. - 00:05–00:11 The narrator suggests that women who want to lose belly fat and feel strong again should try it. - 00:11–00:15 The narrator indicates that the workouts are short, simple, and effective. - 00:11–00:15 The narrator notes that users will know exactly what to do, how to do it, and how many times to do it. - 00:15–00:20 A hand navigates through an application on a phone that includes days of exercises. The narrator conveys that users will feel more energy and confidence in a week. - 00:20–00:24 The narrator conveys that in three weeks, results will start to show. - 00:20–00:24 The narrator conveys that in six weeks, the user will be proud of what they see in the mirror. - 00:24–00:26 The narrator is giving a call to action to start the transformation.

# Ad summary This ad promotes a gym workout plan for women, with a woman working out at the gym and showing the app with workouts on her phone. # Brand positioning This ad presents a functional, accessible brand designed to help women achieve their fitness goals. The brand is presented as practical and results-oriented, focusing on a structured gym workout plan that is easy to follow and time-efficient, contrasting the unreliability of 'random workouts.' This implies a brand that values efficiency and tangible results, appealing to users who prefer a streamlined approach to fitness. # Product This ad promotes a gym workout plan specifically designed for women aiming to get in better shape. The program is structured to be completed 3-4 days a week at the gym, with each workout lasting only 40 minutes. The ad emphasizes the program's ease of use, highlighting that users simply need to follow the set plan. The ad also states that following the exercise and meal plans greatly impacts results, claiming that in 4 weeks a user can typically expect to lose up to 1-2 pounds per week. The workouts displayed include leg presses, lat pulldowns, hanging knee raises, cable pull throughs, and leg extensions. # Visual style The ad features a mix of workout footage and app interface shots, with a clean and straightforward presentation. The editing is paced to match the workout rhythm and spoken lines. The production quality has a polished, professional feel, but it is clearly shot on location. The visual style supports the tone and communicates accessibility. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Tap the screen to try it and thank me later. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The ad opens with a woman doing leg presses at the gym, accompanied by on-screen text that reads, 'MAKE IT A HABIT 40 minutes 3 days per week all the way till vacation' and '2x15.' She states that she is using a gym workout plan to get in better shape and notes that it is day 40. - 00:07–00:11 00:07–00:11 The ad transitions to the woman performing a lat pulldown exercise, and then hanging knee raises, she states that she is already seeing the results, emphasizing that it's much more effective than random workouts. - 00:11–00:17 00:11–00:17 The ad shows a cable pull throughs and then leg extensions, the woman states that the workouts are only 40 minutes and that the program is easy to follow if you stick to the plan 3-4 days a week at the gym. - 00:17–00:19 00:17–00:19 She states 'Tap the screen to try it and thank me later' and the ad returns to the leg press exercise. - 00:21–00:27 00:21–00:27 An app interface showing a 'GYM WORKOUT FOR WOMEN' with the main goal to 'Keep fit' is shown, then a hand selects day 1, followed by a screen that says 'TRY NOW!'.

# Ad summary The ad promotes a 40-minute gym workout challenge designed for women who want to reduce belly fat and feel stronger. The ad features a series of exercises that alternate between legs and arms, followed by a visual of a phone screen displaying a fitness app that breaks the workout plan into days. # Brand positioning The brand is presented as a provider of accessible and effective fitness solutions for women seeking to reduce belly fat and regain strength. The brand positions itself by offering a structured 40-minute gym workout challenge. It focuses on practical outcomes (reducing belly fat and feeling stronger) and promises results within a clear timeframe (one week for more energy and confidence, three weeks for visible results, six weeks to be proud of their image). The brand aligns with values of simplicity, effectiveness, and empowerment through physical fitness. # Product The product is a 40-minute gym workout challenge for women, available through a mobile app. The challenge targets women who want to reduce belly fat and feel stronger, and consists of daily workouts combining dumbbell, barbell, kettlebell, and cable exercises. The app breaks down the challenge into manageable components, showing users exactly what to do, how to do it, and how many times to repeat each exercise. The workout routines are portrayed as short, simple, and effective, aiming to provide visible results within three weeks and a sense of pride in one's body within six weeks. # Visual style The ad has a polished, commercial aesthetic. The editing style includes quick cuts and transitions, with a pacing that maintains a consistent rhythm. The visuals are timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Tap now to start your transformation. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a woman showing off her midsection in workout attire. - 00:02–00:07 She announces a 40-minute gym workout challenge for women starting Monday, aimed at reducing belly fat and boosting strength. - 00:07–00:08 The ad shows the workout plan with a screen overlaying the list of exercises for Monday. - 00:08–00:13 The ad continues to show the workout plan with a screen overlaying the list of exercises for Wednesday and Friday. - 00:08–00:10 The woman mentions that the workouts are short, simple, and effective. - 00:13–00:16 The ad transitions to showing a mobile app interface where the user scrolls through the workouts for the month. - 00:13–00:21 The ad promotes the idea that in a week, one will feel more energy and confidence; in three weeks, results will start to show; and in six weeks, one will be proud of the image they see in the mirror. - 00:21–00:23 The ad concludes with a call to action to start one's transformation.

# Ad summary An ad promoting a workout plan. The ad addresses that viewers have claimed they would start working out on Monday. The workout plan contains 40 minute workouts with the exercises that will help the user lose 1-2 pounds a week. The plan can be started at anytime and easily added to the user's schedule. # Brand positioning This ad introduces a workout plan designed for women seeking an effective fitness regimen, particularly those who have been putting it off, by addressing the problem of consistently postponing their fitness journey. The brand offers a solution with its structured, simple, and efficient 40-minute gym workouts. The plan aims to provide ease and accessibility, seamlessly fitting into the user's daily routine, suggesting it is a functional brand that seeks to empower women to start working out. # Product The workout plan contains 40-minute gym workouts with the exercises that will help the user lose 1-2 pounds a week. The plan can be started at anytime and easily added to the user's schedule. The workouts are quick, simple, and effective. It is a workout plan designed for women who want to get into shape. It removes the barriers of finding the right time to start or struggling to follow through. # Visual style The ad features a mix of visuals: split screen demos and app UI. The production quality is high, with clean graphics and a clear presentation of the product and is intended for social media. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Tap below to start! # Point of view - [object Object] # Storyline - 00:00–00:03 The ad begins by acknowledging that viewers have put off their workouts to some Monday in the future. - 00:01–00:03 The ad questions how many Mondays have passed since the viewer originally stated they would begin their fitness journey to emphasize that it has been an ongoing problem. - 00:03–00:05 The ad challenges the viewer to start the workout plan. - 00:05–00:15 The ad states the workout plan contains 40 minute exercises that help the user to lose 1-2 pounds a week. This is to emphasize that with the plan, they can start working out right now. - 00:15–00:18 The ad emphasizes the user should start the workout plan. - 00:18–00:21 The ad shows that the viewer should tap below to start.

# Ad summary The ad promotes a 40-minute gym workout challenge for women. The workouts are short, simple and effective and are designed for women who want to reduce belly fat and feel strong again. # Brand positioning The brand is presented as a provider of effective and accessible fitness solutions, particularly for women aiming to improve their body image and strength. It emphasizes simplicity and efficiency, offering workouts that are short yet impactful. The brand promotes a lifestyle of empowerment, suggesting that its program can help women feel more confident and proud of their bodies. By focusing on quick and manageable workouts, it positions itself as a solution for those who may be intimidated by complex fitness routines. # Product The product advertised is a 40-minute gym workout challenge designed for women who want to reduce belly fat and feel stronger. It consists of a structured program of workouts that users can follow using an app. The program promises noticeable results in a relatively short timeframe, with users feeling more energetic and confident in just one week, seeing results in three weeks, and feeling proud of their body image in six weeks. Each workout is designed to be simple and effective, providing clear instructions on what to do, how to do it, and the number of repetitions. # Visual style The ad uses a blend of studio-quality footage and screen recordings from a mobile device. The editing style includes quick cuts between different exercises and app interfaces. The production quality is polished with clear lighting and stable camera work. The pacing is moderate, with cuts timed to the beat of the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Tap now to start your transformation. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a woman standing in a room, showcasing her body, while text overlays promise visible body changes with a 40-minute daily workout commitment over four weeks. - 00:03–00:08 The woman starts talking about the 40-minute gym workout challenge she is launching for women who want to reduce belly and feel strong again. - 00:09–00:11 The ad highlights the workouts as short, simple, and effective. - 00:11–00:14 The woman ensures viewers will know exactly what to do, how to do it, and how many times to do it. - 00:15–00:22 The ad illustrates how users will feel more energy and confidence in one week, see results in three weeks, and be proud of their body image in six weeks. - 00:22–00:24 The ad ends with a CTA to tap and start their transformation.

# Ad summary I'm doing gym workout plan to get in shape for the summer. It's day 40 and I'm already seeing the results. # Brand positioning The brand promotes an app that offers gym workout plans for women. It positions itself as an effective and easy-to-follow solution for individuals looking to achieve their fitness goals. The brand uses an active and encouraging tone, showcasing real results and emphasizing the benefits of a structured workout plan over random exercises. It aims to occupy a space in the consumer's mind as a reliable and convenient tool for women seeking effective gym workouts. # Product The product is a gym workout plan designed for women, accessible through an app. It offers structured workouts that require 40 minutes, 3 to 4 days a week at the gym. The plan focuses on full body conditioning and aims to help users get in shape for the summer. It addresses the barrier of unstructured workouts by providing a clear, easy-to-follow program that delivers visible results. The unique selling point is the combination of effectiveness and convenience, making it an appealing choice for women seeking a straightforward workout regimen. # Visual style The ad has a clean, polished aesthetic, utilizing a nine-square grid format for quick cuts showcasing various exercises. Production quality leans towards UGC, with the focus on authentic gym footage. Pacing is moderately fast, aligning with the energetic tone of the music. Audio-visual sync is maintained as the cuts align with the music's beats and the speaker's voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Tap the screen to try it # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The woman shares that her goal is to build a workout habit. - 00:03–00:06 00:03–00:06 She states that she is following a workout plan to get in shape for summer, showing herself performing a lat pulldown in the gym. - 00:06–00:08 00:06–00:08 She mentions that it is day 40 of her workout and she's already seeing results. - 00:08–00:10 00:08–00:10 She says the workout plan is more effective than random workouts. - 00:11–00:12 00:11–00:12 She notes that the workouts only take 40 minutes. - 00:12–00:17 00:12–00:17 She states that the program is easy to follow and only requires sticking to the plan 3 to 4 days a week at the gym. - 00:18–00:20 00:18–00:20 She encourages viewers to tap the screen to try it and thank her later. - 00:21–00:26 00:21–00:26 A screen is shown showcasing the app with different workout days and the full body conditioning workout. - 00:26–00:29 00:26–00:29 The screen says "Try Now!".

# Ad summary This ad promotes a fasting app that will help users do intermittent fasting the right way. The ad is using a floral design overlay on a body to indicate beauty and wellness. The call to action is to take a test to see the right fasting plan for the viewer. # Brand positioning This ad does not contain a clearly promoted brand. While the ad uses standard markers of wellness (flowers, healthy body), it focuses on the core functional need of weight loss and health goals. The brand is positioning around solving the pain point of intermittent fasting by helping customers find the right intermittent fasting plan for them. # Product The product is an intermittent fasting app. The app is intended for users who want to try intermittent fasting. The ad showcases different intermittent fasting plans: 16:8, 14:10, 20:4, and 13:11. The ad addresses the potential purchase barrier that intermittent fasting is not effective if not done correctly. # Visual style The ad uses a feminine and lifestyle aesthetic. The images are highly polished. The flowers and gradient background give a visually appealing and calming effect that signals wellness. The copy is straightforward and clear, and the button has a direct call to action. # Hooks Headline: Intermittent Fasting didn't work for me until I started doing it right # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action TAKE TEST # Point of view - [object Object] - [object Object] # Storyline - The image opens with the headline "Intermittent Fasting didn't work for me until I started doing it right", which is told from the perspective of a customer who is trying to highlight the common frustration that intermittent fasting may be ineffective for some. This serves to stop the scroll and grab attention by showing a personal success story from someone who struggled with intermittent fasting before finding the right solution. - The ad shows four different intermittent fasting schedules from the perspective of the app to explain that the app contains multiple methods of intermittent fasting. This is intended to communicate the app can help solve the problem stated in the first beat. - The call to action "Take Test" is shown in a red button from the perspective of the app. This is intended to drive people to the app to begin the process of determining the right intermittent fasting plan. - The ad concludes with a disclaimer shown from the perspective of the brand. This is intended to provide legal disclaimers for intermittent fasting as well as clarify expected weight loss goals for the app to reduce liability and maintain transparency with users.

# Ad summary This image ad promotes intermittent fasting to get ready for summer of 2026. It prompts users to take a test to assess their knowledge. # Brand positioning This ad promotes a way for people to get ready for the summer of 2026 via intermittent fasting. The brand positions itself by showing the user they need to take action now to get the body they want for summer, pushing against waiting until the last minute. The brand seeks to occupy the space of a motivational tool, prompting the user to take action. The tone of the ad is a call to action. # Product The product is a test for intermittent fasting knowledge. It prompts the user to "TAKE TEST" to begin their fitness journey, with the end result of being ready for summer of 2026. The product addresses the need to start now and not wait until the last minute to get ready for the summer, saying "SUMMER 2026 WON'T WAIT – GET READY NOW". It states, "Consult physician first. Following exercise and meal plans is key in your fitness journey and greatly impacts results. In 4 weeks users can typically expect to lose not more than 1-2 pounds per week. Individual results may vary." # Visual style The ad has a simple and clean visual style, with a light color palette and clear typography. The color wheel is visually appealing and easy to understand. The overall design is intended to be informative and engaging, encouraging viewers to learn more about intermittent fasting. # Hooks Headline: INTERMITTENT FASTING # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action TAKE TEST # Point of view - [object Object] # Storyline - The ad starts by introducing the concept of intermittent fasting and setting the context of getting ready for the summer of 2026. This is conveyed by the brand to set up the overall theme and goal of the ad. - A visual representation of various intermittent fasting schedules is shown, depicting different ratios of fasting to eating hours. The intent of the brand is to give the viewer some context around different options that could be available. - The ad prompts the viewer to take a test, encouraging engagement and further exploration of intermittent fasting. The brand is trying to encourage the viewer to take action and learn more about whether this is right for them. - Important disclaimers and guidelines about the process are shown, including the need to consult a physician and realistic expectations for weight loss. The brand provides these disclaimers to emphasize the importance of consulting with a healthcare professional and sets realistic expectations for weight loss during the process.

# Ad summary The ad promotes a gym workout for women. It shows a woman doing exercises and encourages viewers to tap to join. # Brand positioning The brand is presented as a source for effective and convenient workout solutions, designed specifically for women. The brand is positioned as a provider of simple gym workouts that help users sculpt their glutes, tone the waist, and boost their confidence. The brand pushes against the perception that achieving fitness goals requires complex or time-consuming routines. The brand focuses on a functional and empowering approach, offering a clear path to physical improvement and increased self-esteem. # Product The featured product is a gym workout program designed for women. It's structured as a 40-minute workout to be performed three or more times a week. The program is designed to help users sculpt their glutes, tone their waist, and boost their confidence. The ad addresses the common purchase barrier of thinking it's too late to start, suggesting that beginning now will lead to noticeable results by a specific date (February 1st). # Visual style The ad has a clean, modern aesthetic with a focus on the fitness setting. The editing style consists of quick cuts to showcase the workout and app interface. The production quality appears polished, suggesting a professional commercial. The pacing is upbeat, syncing with the music track. The audio-visual sync is present with text overlays timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Tap to join # Point of view - [object Object] # Storyline - 00:00–00:11 A woman exercises with dumbbells in a gym setting. - 00:00–00:11 The voiceover encourages viewers to do this 40-minute workout to tone the waste and boost confidence. - 00:04–00:08 The voiceover encourages you to start now because if you don't, you may feel regret. - 00:12–00:17 The woman performs an overhead press with two dumbbells. - 00:18–00:25 Shot of an app layout where the woman selects 'Day 1' of a workout plan. - 00:25–00:27 The screen prompts the viewer to 'TRY NOW'.

# Ad summary This ad is promoting an easy-to-follow workout plan that can get users in better shape. The creator shares that she is seeing results on day 40, and the workouts are only 40 minutes. It finishes with a CTA to try the workout program. # Brand positioning The ad promotes a fitness brand that emphasizes accessibility and effectiveness. It positions itself as a solution for those seeking noticeable results without the need for lengthy or complicated workouts. The brand aligns with a lifestyle focused on achieving a 'dream body' through consistent gym visits, specifically 3-4 times a week, using structured plans for efficiency. It distinguishes itself by offering a workout plan that is more effective than random workouts, appealing to those who value clear guidance and progress monitoring. # Product The advertised product is a gym workout plan designed to help users get in better shape. This program consists of workouts lasting only 40 minutes and are designed to be easy to follow, with users needing to stick to the plan 3-4 days a week to see results. The ad shows an app that contains the plans to follow, with a 'day 1' workout visible that focuses on full body conditioning, lasting 18 minutes, and requiring no equipment. # Visual style The ad is designed to look like a UGC post. The editing style is simple with quick cuts. The production quality is good and supports the intended tone of an influencer style video. The pacing is consistent with each shot being short. There are a few moments where the audio and visual sync. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Tap the screen to try it. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with text and a voiceover stating the workout program that is being followed. - 00:03–00:10 The ad highlights the workout program by showing different exercises being performed. The ad then states that this is more effective than random workouts. - 00:11–00:17 The ad continues to promote the product by stating it is easy to follow and it requires you to stick to it three or four days a week. - 00:17–00:19 The ad gives a CTA to try the program. - 00:19–00:25 The ad then shows how the program is laid out on an app that is being used to view the workout plan. - 00:25–00:27 The ad then prompts the user to try the workout program with the text 'try now!' and a button pointing down.

# Ad summary string # Brand positioning The brand is presented as a modern fitness solution tailored for women. It emphasizes ease and effectiveness, positioning itself as a straightforward approach to achieving fitness goals without the complexities of traditional training. It contrasts with typical fitness routines that may involve complicated training sessions. The brand promotes simplicity, efficiency, and tangible results, aligning with a lifestyle focused on strength and body positivity. # Product The product is a gym workout plan for women accessible through a mobile app, designed to deliver results in six weeks. It provides a structured program that eliminates the guesswork and stress of planning workouts. The plan consists of a series of targeted exercises, to build strength. The app interface displays a calendar of workout days, each featuring specific exercises and equipment. By following the workout plan users can expect to achieve a stronger and improved physique in a short timeframe. # Visual style The ad features a mix of split-screen demonstrations and app interface captures, creating a dynamic and informative viewing experience. The editing style consists of quick cuts between exercises and calendar days on the app. The production quality appears polished, lending credibility to the app. The pacing is fast, and the audio is synced with the visual cuts. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Tap the link # Point of view - [object Object] # Storyline - 00:00–00:11 Compilation of gym exercises - 00:11–00:18 Presents the app - 00:18–00:25 Displays the app - 00:25–00:29 CTA

# Ad summary An advertisement for a gym workout program for women. The woman in the video follows the gym workout program for 12 weeks and starts to see results by week 6, including a more defined waist and rounder hips. She recommends viewers try the program. # Brand positioning The brand is presented as a workout program that is designed for women and is able to produce visible results within 12 weeks. The ad promotes an accessible tone by portraying a workout routine that is 'nothing crazy' and 'just 40-minute workouts, a few days a week'. The brand emphasizes body shaping and claims to help customers 'finally getting curves'. The brand aligns with a confident and relatable tone. # Product The product being advertised is a gym workout program for women. It is a 28-day workout program where the workouts are roughly 40 minutes long. Some of the workouts are 'Full Body Conditioning'. The program is designed to help the customer see results, such as a more defined waist and rounder hips, by week six. The program requires you to 'keep fit' and is easy enough that you will be 'finally getting curves'. # Visual style The visual style is a hybrid between UGC and a polished commercial. It leverages the style of content you would see on TikTok with the voiceover, text overlays, and quick cuts. The production quality has a polished feel with the lighting, professional gym, and clarity of the image. The editing style includes quick cuts and static shots. The pacing is fast. The audio is in sync with the visuals. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Tap the screen to try it now and thank me later # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with the text overlay 'MAKE IT A HABIT 40 minutes 3 days per week all the way till vacation' over a nine-panel split screen showing the woman in the video doing different exercises. The intention is to grab the viewer's attention by promising quick results with little effort. This is from the brand's point of view because the ad is describing the workouts, which is conveyed through the overlaid text. - 00:03–00:07 00:03–00:07 The woman in the video is doing a dumbbell exercise while a black panel to the right displays 'MONDAY' followed by 'Alternating Forward Lunge with Dumbbells 2x15, Barbell Sumo Squat 2x15, Seated High Row 2x15, Kettlebell Romanian Deadlift 2x15'. The woman in the video states 'I gave myself 12 weeks to build the body I'm proud of'. This communicates the long-term commitment for the program and the promise of seeing results. - 00:07–00:10 00:07–00:10 The woman in the video is doing a dumbbell exercise while a black panel to the right displays 'WEDNESDAY' followed by 'Dumbbell Bench Press 2x15, Leg Press 2x15, Dumbbell Lateral Raise 2x15, Lying french 2x15'. The woman in the video states 'So I started this gym program, and now I finally see what the talk is about'. This conveys the intention that she was previously skeptical but is now a believer. - 00:10–00:12 00:10–00:12 The woman in the video is doing a dumbbell exercise while a black panel to the right displays 'FRIDAY' followed by 'Dumbbell Fly 2x15, Seated Cable Row 2x15, Deadlift With Dumbbells 2x15, Back Raisespress 2x15'. The woman in the video states 'Just 40-minute workouts, a few days a week, nothing crazy'. The message here is that the routine is easy to incorporate into your schedule. - 00:12–00:20 00:12–00:20 The screen displays a phone screen with a workout app opened to 'GYM WORKOUT FOR WOMEN'. There are photos of her doing the workouts overlaid on the days of the calendar, which shows that the woman in the video follows the program herself and has been for a few weeks. She states 'But by week 6, I started noticing first results. My waist looks more defined, hips rounder, and I'm finally getting curves'. This builds confidence in the app and her fitness advice because she practices what she preaches. - 00:20–00:23 00:20–00:23 The screen displays a phone screen with a workout app opened to 'GYM WORKOUT FOR WOMEN'. There are photos of her doing the workouts overlaid on the days of the calendar. She states 'Tap the screen to try it now and thank me later'. This serves as a call to action to download the app, conveyed by the confident and encouraging tone in her voice. - 00:23–00:26 00:23–00:26 The screen displays 'TRY NOW!' in all-caps black text on a white background with an arrow pointing down. This serves as the final call to action.