How mindbodygreen Advertises on Meta

# Ad summary This ad promotes mindbodygreen's creatine brain+ supplement during their summer sale. It highlights the benefits of the supplement, such as supporting mind and exercise performance, fueling lean muscle and mental acuity, and promoting brain health and cognitive function. The ad features a glass of the supplement drink, the product packaging, and a hand holding a supplement packet. # Brand positioning Mindbodygreen is presented as a health and wellness brand focused on cognitive and physical performance. The creatine brain+ product suggests a science-backed approach to improving both mental and physical capabilities, fitting into the growing market of supplements designed for overall well-being. The brand aims to occupy a space in the consumer's mind as a provider of products that support a holistic approach to health, integrating mind and body. This brand promotes a lifestyle of informed wellness and caters to individuals who prioritize both physical fitness and cognitive enhancement. # Product The product is mindbodygreen's creatine brain+, a supplement designed to support mind and exercise performance. It aims to fuel lean muscle and mental acuity, as well as promote brain health and cognitive function. The supplement comes in powder form to be mixed with a liquid, packaged in individual serving packets. The product's key selling points are its ability to enhance both physical and mental performance, addressing the needs of individuals seeking comprehensive wellness solutions. # Visual style The ad has a clean, product-focused aesthetic. It combines a lifestyle shot with product-specific information. The use of bright colors (pink and blue) against the dark background creates contrast and visual appeal. The overall impression is modern and informative, aiming to capture attention quickly while communicating key benefits. # Hooks Headline: THE MINDBODYGREEN SUMMER SALE IS GOING VIRAL FOR THE BEST SAVINGS ALL YEAR # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a glass filled with a pink liquid alongside the product packaging, immediately introducing the product and how it's consumed. This sets the stage for showcasing the product's benefits within a lifestyle context, from the brand's perspective, aiming to attract viewers' attention with an appealing presentation of the end result (the prepared drink). The brand's perspective here is to engage viewers by illustrating how the product fits into their daily routine or wellness journey. - A circular inset shows a hand holding the individual packet of creatine brain+ outdoors, further emphasizing its convenience and integration into an active lifestyle. This reinforces the product's association with natural settings and accessibility from the brand's perspective. The aim is to depict the product as a seamless addition to an active lifestyle. - The ad concludes with a headline announcing mindbodygreen's summer sale, creating a sense of urgency and highlighting the opportunity to get the product at the best savings all year. This part of the story serves to motivate viewers to take immediate action from the brand's perspective, leveraging the product's popularity to drive sales.

# Ad summary This ad features a pink background with the text "SUMMER SALE" and "20% OFF" in white. The brand name "mindbodygreen" is at the bottom. # Brand positioning The brand mindbodygreen is positioned as a lifestyle brand that promotes wellness and health. The brand name itself implies a focus on mental, physical, and environmental well-being. By presenting a sale during the summer, the brand aligns itself with seasonal health and wellness goals, encouraging customers to invest in their well-being during this time. The visual simplicity and the use of soft, gradient colors contribute to a calm and inviting brand image. # Product This ad promotes a discount of 20% off on mindbodygreen products during their Summer Sale. The ad does not specify which products are included in the sale, but focuses on communicating the opportunity for savings. The use of a bright pink background and clear, white text ensures the offer is easily visible and attractive. The ad is designed to encourage purchases by highlighting the monetary benefit of buying mindbodygreen products during this promotional period. # Visual style The ad has a clean and minimalist visual style. It features a soft, gradient pink background which creates a soothing and inviting atmosphere. The typography is simple and bold, ensuring high readability and immediate communication of the offer. The layout is straightforward, with clear prioritization of the sale message and brand identity. The overall effect is modern and approachable, typical of contemporary digital marketing aesthetics. # Hooks Headline: 20% OFF # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by announcing a 'SUMMER SALE', immediately grabbing attention with a seasonal promotion. This is told from the brand's perspective, aiming to draw in customers looking for summer deals. - Next, the focus shifts to the key benefit: '20% OFF'. This message is from the brand, highlighting the discount to entice potential buyers. - The final beat is the brand's logo, 'mindbodygreen', reinforcing brand recognition and directing the viewer to where they can take advantage of the sale. This is from the brand's perspective, aiming to solidify its identity and promote sales.

# Ad summary This ad image features a glass of pink liquid being poured into it and promotes a summer sale of 20% off from mindbodygreen. # Brand positioning Mindbodygreen is presented as a modern and health-conscious lifestyle brand through its minimalist logo and sleek visual presentation. The brand's placement at the top of the ad suggests a prominent and recognizable brand presence. The choice of a visually refreshing beverage aligns with themes of wellness, self-care, and natural living, indicating the brand appeals to consumers who prioritize a healthy lifestyle and are drawn to aesthetically pleasing content. # Product The product featured is a refreshing beverage, likely a juice or cocktail, presented in a clear, textured glass filled with ice cubes. The liquid is a vibrant shade of pink, suggesting a fruity or botanical flavor profile. The drink is being poured, highlighting its fresh and inviting nature, which is reinforced by the use of a minimalist aesthetic. The promotion of a 'Summer Sale' ties the product to seasonal consumption, suggesting it's an ideal choice for warm weather and relaxation. # Visual style The visual style is clean and minimalist, with a focus on a refreshing summer aesthetic. The production quality is high, featuring a studio-shot image with well-balanced lighting. The visual motif centers around a lifestyle image, aiming to evoke a sense of relaxation and health. The color grading is soft and inviting, with a monochromatic pink scheme that aligns with the product's color. The typography is large and bold, making the sale offer highly scannable. The image contrasts platform norms by opting for a sleek, high-design approach. # Hooks Headline: 20% OFF # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with a visually appealing shot of a pink liquid being poured into a glass, grabbing the viewer's attention and creating an immediate sense of refreshment. This is told from the brand's perspective to entice the viewer. - The focus shifts to the offer of "20% OFF" to capture the viewer's interest by highlighting the cost savings. This is from the brand's perspective, designed to motivate the viewer to purchase the product. - The ad concludes with the phrase "SUMMER SALE," creating a sense of urgency and aligning the product with the season. This is presented from the brand's perspective to encourage immediate action.

# Ad summary This image ad promotes mindbodygreen's creatine with taurine in watermelon flavor. A hand is holding the product box, which details benefits such as lean muscle mass promotion and brain health support. It appeals to the yoga moms and pilates princesses looking to get lean muscle without the bulk, highlighted through a limited-time summer deal with 20% off. # Brand positioning Mindbodygreen positions itself as a purveyor of health and wellness products, specifically targeting consumers interested in improving their physical and cognitive functions through supplements. The brand aims to occupy a space in the consumer's mind as a provider of products that promote a balanced and healthy lifestyle, as evidenced by its focus on both physical and cognitive benefits. The brand aligns with a lifestyle focused on health, fitness, and well-being, aiming to be a go-to choice for individuals seeking to optimize their overall health through targeted supplements. # Product The advertised product is mindbodygreen's creatine with taurine, specifically the watermelon flavor. This dietary supplement is designed to promote lean muscle mass, enhance strength and recovery, and support brain health and cognitive function. It is presented in a box, and the product details on the packaging highlight that each serving contains 5g of creatine and 2g of taurine with no added sugar. The ad appeals to individuals, particularly "yoga moms + pilates princesses," who are looking to gain lean muscle without the bulk. The ad addresses the need for a supplement that supports both physical fitness and cognitive enhancement, making it an attractive option for health-conscious consumers. # Visual style The ad features a clean, bright visual style with a focus on the product packaging. The background is blurred to keep the focus on the product. The natural lighting and green background suggest a natural, healthy lifestyle, aligning with the brand's wellness positioning. The overall design is straightforward and informative, with clear text overlays to highlight key benefits and offers. # Hooks Headline: LIMITED TIME SUMMER DEAL # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The product is showcased, with the brand highlighting specific benefits such as promoting lean muscle mass, enhancing strength and recovery, and supporting brain health & cognitive function. This is from the brand's perspective, aiming to inform viewers of the functional advantages of the product. - The ad introduces a limited-time summer deal, emphasizing the urgency and value of the promotion. This message is delivered by the brand, incentivizing potential customers to make a purchase. - The ad directly targets its intended audience, "yoga moms + pilates princesses," by addressing their desire for lean muscle without the bulk. The brand uses this messaging to resonate with their target demographic and to imply that the product aligns with their fitness goals. - The ad provides a discount of "Save 20%", enticing customers with an immediate financial incentive to purchase the product. The brand offers this discount to reduce purchase barriers and encourage conversion.

# Ad summary A woman in her car promotes mindbodygreen's creatine + taurine supplement, claiming it is the best way to get a lean, toned look. # Brand positioning Mindbodygreen is presented as a health and wellness brand focused on dietary supplements. The brand aims to occupy a space in the consumer's mind as a provider of clean, effective supplements for achieving a lean and toned physique. The ad aligns with a lifestyle that prioritizes fitness and well-being. The brand positioning is functional, emphasizing the benefits of its creatine and taurine supplement for achieving a specific physical appearance. # Product The featured product is mindbodygreen's creatine + taurine supplement, designed to help users achieve a lean, toned look. It is packaged in single-use, raspberry-flavored stick packs, containing 5g of creatine and 500mg of taurine per serving. The product is aimed at individuals seeking to enhance their fitness and achieve a more toned physique. The USP lies in the combination of creatine and taurine, which the ad suggests is a more effective approach than traditional methods. The supplement is consumed by mixing it with water in a shaker bottle. The ad addresses potential purchase barriers by presenting the product as a simple and effective solution for achieving a desired body image. # Visual style The ad has a UGC feel, with handheld camera work and natural lighting. The editing style is simple and straightforward, and the pacing is moderate, driven by the music track. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP.MINDBODYGREEN.COM # Point of view - [object Object] # Storyline - 00:00–00:03 A woman shows the mindbodygreen creatine + taurine supplement and a red shaker bottle in her car. - 00:03–00:07 She pours the supplement into the shaker bottle, seals it, and takes a sip. - 00:07–00:09 The woman presents both the supplement package and shaker bottle to the camera again.

# Ad summary The ad highlights the benefits of mindbodygreen magnesium+ for women with high cortisol levels. It points out that the product has 2 types of magnesium for deep sleep and Tart cherry for complete recovery, while promoting a 55% discount. # Brand positioning mindbodygreen is presented as a premium wellness brand offering targeted nutritional support, as illustrated by its magnesium+ supplement. The brand positions itself as a provider of high-quality solutions for specific health concerns, such as managing cortisol levels and promoting restful sleep. It fosters a sense of trust by including a disclaimer about FDA evaluation, implying a commitment to transparency. mindbodygreen aligns with a health-conscious, proactive lifestyle, aiming to be the go-to resource for individuals seeking natural and effective wellness products. # Product The featured product is mindbodygreen magnesium+, a supplement designed to promote rest and recovery, especially suited for women with high cortisol. It comes in a single-dose powder format, packaged in a purple and white stick pack. The product contains two types of magnesium for deep sleep and tart cherry for complete recovery. A primary selling point highlighted is its ability to aid in managing high cortisol levels and enhancing sleep quality. This ad directly addresses the need for effective sleep and recovery aids. # Visual style The ad features a clean, minimalist aesthetic with a focus on the product and its ingredients. It uses a soft gradient background in pastel pink. The image is well-lit and professionally shot, emphasizing the product's attributes and the overall feeling of well-being. The typography is simple and modern, contributing to the ad's easily readable and approachable tone. # Hooks Headline: why women with high cortisol love magnesium+ # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by highlighting that magnesium+ is a supplement favored by women with high cortisol levels. It aims to capture the attention of a specific demographic facing sleep challenges and suggest a relatable solution from the Brand's perspective. - Next, the ad lists specific ingredients and benefits: two types of magnesium for deep sleep and tart cherry for complete recovery. This builds credibility by providing concrete details and emphasizing the product's functional benefits from the Brand's perspective. - The ad concludes with a callout for 55% off, creating urgency and incentivizing immediate purchase of this product to increase sales from the Brand's perspective.

# Ad summary The ad features a woman weightlifting, advertising a creatine supplement for building lean muscle after age 35. # Brand positioning The brand aims to occupy a space in the consumer's mind for individuals who are interested in optimizing their muscle-building potential post-35. The brand aligns with the values of efficient and effective fitness solutions, promising to help users achieve their goals with less effort. The brand challenges the norm that building muscle after 35 requires immense effort. The brand positions itself functionally, focusing on performance and simplicity in achieving fitness goals. No specific competing brand behaviors are directly addressed, but the positioning implicitly pushes against the idea that muscle building after 35 is exceedingly difficult. # Product The advertised product is creatine with taurine, positioned as a supplement to help build lean muscle after age 35. The ad implies that the product is designed for individuals who are seeking a more efficient way to build lean muscle later in life. The creatine is highlighted as a means to achieve better results with less effort, addressing the purchase barrier that building muscle after 35 is an uphill battle. The ad communicates that this product is worth trying because it offers a shortcut or a more efficient route to achieving the desired physique, effectively working twice as hard for half the results. # Visual style The ad has a polished aesthetic with a clean and focused look. The editing style uses static shots with no transitions. The production quality appears high-end commercial. The pacing is slow and consistent. There is no noticeable audio-visual sync. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The ad begins with a woman performing a bicep curl with a dumbbell, with text overlay stating that the best way to build lean muscle after 35 is by drinking creatine with taurine, otherwise working twice as hard for half the results. This message conveys that the audience can work smarter, not harder, by using the creatine. - 00:07–00:09 The music continues as the woman continues her workout.

# Ad summary This ad features a longevity physician promoting Mindbodygreen's Creatine Brain+ supplement. He emphasizes the importance of creatine and citicoline for brain health, highlighting their benefits for brain function, energy production, muscle building, memory, and cognitive function. The ad showcases the supplement's packaging and ease of use, with the physician endorsing it as a convenient way to support cognitive health. # Brand positioning Mindbodygreen presents itself as a health and wellness brand focused on cognitive support and overall well-being. The brand is positioned as science-backed, utilizing well-studied molecules like creatine and citicoline to improve brain function, energy production, and muscle building. The brand aligns with a health-conscious lifestyle, emphasizing the importance of brain health and cognitive support. The brand is presented as innovative, combining two key molecules into a single, convenient sachet, differentiating itself from other supplement options. # Product The featured product is Mindbodygreen's Creatine Brain+ supplement, designed to support cognitive function and brain health. The supplement contains 5 grams of creatine and 500mg of Cognizin, a form of citicoline, in one sachet. Creatine is presented as a key molecule that improves brain function, energy production, and muscle building. Citicoline is described as a precursor to Acetylcholine, a key neurotransmitter that helps with brain function, memory, and cognitive function. The product comes in individual sachets and is mixed with water for easy consumption. The brand offers both an unflavored and a raspberry flavored version. # Visual style The ad has a clean and informative aesthetic. The editing style includes quick cuts between the physician speaking and product shots. The production quality is a mix of a polished commercial and a testimonial. The pacing is consistent, with cuts timed to key points in the voiceover. The visuals of the supplement mixing with water are timed to sync with the audio, emphasizing the ease of use. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 00:00–00:08: A man introduces himself as a longevity physician obsessed with brain aging and health. He states that he likes and focuses on two molecules because "the science is there." - 00:08–00:21 00:08–00:21: The physician explains that creatine is a key molecule. He adds that it is "one of the most studied supplements out there" and improves brain function, energy production in the brain, and muscle building. - 00:21–00:32 00:21–00:32: The physician introduces Citicoline as another molecule and a precursor to Acetylcholine, adding that Acetylcholine is a key neurotransmitter that helps with brain and cognitive function. - 00:32–00:47 00:32–00:47: Responding to the previous statements, the physician introduces a new supplement called Creatine Brain+ by Mindbodygreen and says it includes 5 grams of creatine and 500mg of Cognizin (Citicoline) in one sachet. - 00:47–00:51 00:47–00:51: Continuing the previous message, the physician shares that he loves the new supplement because it includes those two key molecules in one, adding that this is the first time he has seen this out there. - 00:52–00:57 00:52–00:57: Responding to the previous information, the physician concludes that if you need support with your cognitive function or brain fog, this is something that can help.

# Ad summary The ad promotes a sleep aid drink mix that contains magnesium and tart cherry to help with cortisol spikes and promote deeper, longer sleep. # Brand positioning The brand is presented as a solution for sleep issues and cortisol spikes. It positions itself as an advocate for restful sleep, promoting the idea that customers can avoid waking up in the middle of the night due to cortisol spikes. The brand aligns with a lifestyle focused on health and wellness, offering a simple drink mix to address sleep problems. The brand aims to occupy a space in the consumer's mind as a reliable and effective solution for natural sleep support. # Product The featured product is a drink mix designed to promote deeper and longer sleep. The drink mix contains two types of magnesium and tart cherry for antioxidant support. It is presented as a solution to prevent 3 AM cortisol spikes, enabling users to sleep through the night. The ad conveys that the product is worth trying for those who struggle with interrupted sleep and want a natural way to improve their sleep quality. The ease of preparation and the drink's pleasant pink color are highlighted, making it an appealing option for a nightly sleep aid. # Visual style The ad has a clean and bright aesthetic. The focus is on the visual appeal of the pink drink. The editing is simple, with static shots that emphasize the product's preparation. The production quality appears polished, aiming to present the product in an appealing manner. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:08 The ad begins with a close-up of a clear glass filled with ice as a pink liquid is poured into it.

# Ad summary The ad promotes mindbodygreen's creatine brain+ supplement with a focus on the product's effect on brain fog. It highlights benefits such as improved working memory, enhanced mental clarity, and increased mental energy over a 6-week period. A summer sale and 20% off offer are shown, with the product displayed in raspberry and unflavored options. # Brand positioning Mindbodygreen presents itself as a provider of premium supplements, as implied in the ad. The brand positions itself as a wellness brand, offering a product aimed at enhancing cognitive function and energy levels. It seems to align with a health-conscious lifestyle, focusing on scientifically-backed benefits like improved memory, clarity, and energy, setting it apart from brands that may rely solely on marketing hype. The brand focuses on functional benefits rather than just emotional appeal, suggesting a practical approach to wellness. # Product The product featured is mindbodygreen's creatine brain+ supplement, available in raspberry and unflavored options. The supplement is designed to combat brain fog and improve cognitive functions, as the ad promotes it for improving working memory after one week, enhancing mental clarity after four weeks, and increasing mental energy after six weeks. Each supplement stick contains 5g of creatine and 500mg of other ingredients, according to the packaging. The ad addresses the common problem of brain fog and positions the supplement as a convenient and effective solution for those seeking cognitive enhancement. # Visual style The ad has a clean and modern visual style with a gradient background and clear product presentation. It uses simple typography and color blocking. The production quality appears to be high, with well-lit and crisp product shots. The overall style is intended to be scannable and eye-catching in a social media feed, with clear messaging and a prominent offer. # Hooks Headline: brain fog? # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by posing the question "brain fog?" to capture the viewer's attention and highlight a common cognitive issue. The brand is using this as a hook to draw in viewers who experience this problem. - The ad highlights specific benefits of the supplement over time, stating "week 1+: improves working memory*," "week 4+: enhances mental clarity*," and "week 6+: increases mental energy*." The brand is sharing the gradual positive effects of its product, building trust and showing the potential for long-term cognitive improvement. - The ad showcases the physical product, the mindbodygreen creatine brain+ supplement, in both raspberry and unflavored options, along with a "20% OFF" offer. The brand reinforces its product and provides an incentive to encourage purchase.

# Ad summary A testimonial post from a dietician, Lorena Farias, about creatine brain+ from mindbodygreen. She recommends the product as a way to have energy, focus and clarity all day without depending on coffee. # Brand positioning mindbodygreen is presented as a source for supplements that fuel mental energy, focus, and clarity. The brand is positioned as an alternative to coffee for those seeking a stimulant-free solution without the crashes associated with caffeine. By focusing on mental performance and brain-boosting supplements, mindbodygreen occupies a space in the market that appeals to health-conscious individuals looking for natural and effective ways to enhance their cognitive function. The ad promotes the brand as a provider of supplements that nourish the brain, offering an alternative to conventional stimulants. # Product The product being advertised is creatine brain+ from mindbodygreen, a supplement promoted as a source of mental energy, focus, and clarity. It is presented as a natural alternative to coffee, offering a way to sustain performance throughout the day without the dependence on stimulants or the subsequent energy crashes. The product is marketed toward individuals looking to nourish their brain and enhance cognitive function in a healthy way. The creatine brain+ supplement addresses the need for sustained mental performance without the negative side effects associated with stimulants. # Visual style The ad has a minimalistic aesthetic, with a dark background and plain white text. The design mimics a native social media post from the platform X. The image is clean and straightforward, with a focus on delivering information efficiently. The image is meant to blend in with other content on the platform to catch the user's attention. # Hooks Headline: Como dietista, siempre me preguntan cómo hacer para rendir todo el día sin depender del café. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a question commonly asked to the dietician: "Como dietista, siempre me preguntan cómo hacer para rendir todo el día sin depender del café." (As a dietician, I am always asked how to make it through the day without depending on coffee.) This serves to create a connection with the audience by addressing a common problem. The message is conveyed from the perspective of the dietician. - The ad provides the answer: "La respuesta: nutriendo tu cerebro." (The answer: nourishing your brain.) This presents the core solution being offered, setting the stage for the product recommendation. The message is from the perspective of the dietician. - The ad specifically promotes "creatine brain+ de @mindbodygreen te da energía mental, enfoque y claridad." (creatine brain+ from @mindbodygreen gives you mental energy, focus and clarity.) This highlights the product's key benefits, reinforcing its ability to deliver mental performance. The message is from the perspective of the dietician. - The ad emphasizes the absence of negative side effects: "SIN estimulantes y SIN bajones." (NO stimulants and NO crashes.) This addresses a key concern for those seeking alternatives to coffee, highlighting the product's stimulant-free nature and sustained energy benefits. The message is from the perspective of the dietician.

# Ad summary This ad uses a sticky note to deliver the message that the customer's brain isn't broken, just running on empty. # Brand positioning The ad does not explicitly mention the brand. However, the overall message conveys a sense of reassurance and validation for individuals experiencing mental fatigue or lack of focus. This brand aims to occupy the space of a supportive, understanding entity that offers solutions for when your brain feels like it's 'running on empty.' The brand's positioning is more emotional, focusing on empowerment and relief by assuring users that they are not broken, just in need of support. # Product The ad promotes a solution for mental fatigue or lack of focus, positioning it as a way to address the feeling of the brain 'running on empty.' While the specific product is not explicitly shown or named, the ad implies a product that can help restore mental energy and cognitive function, addressing the underlying issue rather than suggesting there's something inherently wrong with the customer. The advertisement aims to overcome the barrier of self-doubt or concern about one's mental state by assuring the customer that it's a common and treatable issue. # Visual style The ad features a minimalist and intimate visual style, resembling a handwritten note. The production quality appears to be somewhere between UGC and studio-shot, with a focus on creating a relatable and authentic feel. The image treatment is kept simple, with natural lighting and minimal color grading. The typography is integrated to mimic handwritten text. This style aims to contrast with the often polished and overly-produced visuals of typical advertising, giving it more stop power in the feed by resembling something a friend might share. # Hooks Headline: your brain isn't broken. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad presents a handwritten note on a sticky note, immediately creating a personal and relatable tone. This is designed to feel like direct, empathetic communication from the brand to the customer, offering reassurance and building a sense of trust. - The core message, "your brain isn't broken. it's just running on empty," is conveyed from the perspective of a supportive brand, aiming to normalize feelings of mental exhaustion and position the brand as a helpful resource. - The asterisk at the end of the sentence signals the presence of more information or a disclaimer, encouraging the viewer to investigate further, potentially leading to a deeper understanding of the product or service. This is presented from the brand's perspective, hinting at a more comprehensive solution available.

# Ad summary The ad promotes Mindbodygreen's creatine brain+ supplement, presented by a female dietitian as a brain-boosting product, highlighting its ability to provide mental clarity, focus, memory and stable energy, without the side effects of stimulants. She says it helps the consumer feel focused and present, and make decisions without feeling mentally drained. It also references its creatine and citicolina ingredients and the brand’s website. # Brand positioning Mindbodygreen is presented as a forward-thinking wellness brand offering supplements that support both physical and mental performance. It positions itself as a science-backed alternative to traditional creatine supplements, appealing to health-conscious individuals seeking cognitive benefits without the use of stimulants. The brand aligns with a modern, health-focused lifestyle, emphasizing mental clarity, focus, and stable energy. It challenges the norm of creatine being solely associated with muscle building and extends its benefits to brain health, which suggests it is targeting a more holistic approach to wellness. # Product Mindbodygreen creatine brain+ is a dietary supplement designed to support both mind and exercise performance. It contains 5g of creatine and 500mg of Cognizin citicoline, with no added sugar. The supplement is available in raspberry and unflavored options, delivered in powder stick packs for daily use, mixed with water or other beverages. The key features promoted are its ability to fuel lean muscle and mental acuity, promote brain health and cognitive function, and support focus, memory, and mental processing. It addresses purchase barriers by emphasizing that it's not a stimulant, so it won't cause nervousness or a crash. The supplement is explicitly targeted towards individuals with a high mental demand, providing a stable, sustained energy for optimal brain function. # Visual style The ad has a polished, natural aesthetic, with bright lighting and clean visuals. The editing style combines quick cuts with static shots, creating a balanced rhythm that maintains engagement without feeling rushed. The ad features a hybrid production quality, blending the authenticity of UGC with commercial-level polish, which supports the approachable yet professional tone. The ad features split screens which supports the key messaging. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP.MINDBODYGREEN.COM # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 The ad begins with a female dietitian speaking directly to the camera, establishing her professional credibility and framing the ad from her perspective. She states that not every supplement convinces her. - 00:02–00:05 The dietitian transitions to a shot of the Mindbodygreen creatine brain+ product and explains why she shares this supplement, which has support and logic behind it. This message is coming from her perspective as a professional and provides the audience with a valid reason to trust her opinion. - 00:05–00:11 The dietitian introduces creatine, acknowledging the common association with muscle building, but then explains that Mindbodygreen's formula is also made for the brain. The point of view is the brand is providing information to educate the customer about the product's full potential. - 00:11–00:16 The dietitian emphasizes her authority, stating that as a dietitian who doesn't normally recommend supplements, she finds this product different. The perspective is meant to be professional, yet trustworthy. - 00:16–00:22 The dietitian elaborates on the product's benefits, explaining that it contains 5g of creatine which supports physical performance as well as energy for brain cells. The perspective is from the brand’s point of view. - 00:25–00:32 The dietitian references the supplement having citicoline, which is clinically studied, to help focus, memory, and mental processing. The angle is to highlight ingredients, thus the perspective is from the brand. - 00:32–00:38 The dietitian states that the supplement is not a stimulant, therefore it doesn’t make a consumer nervous, accelerated, or jittery. Her intention is to address the consumers concern about side effects. - 00:38–00:44 She compares the supplement to giving your brain fuel. Her intention is to show a consumer how it improves functioning with stable energy. - 00:44–00:49 The dietitian explains how it is a part of her routine, on days when she needs mental clarity. The moment is coming from her perspective as a consumer. - 00:49–00:59 The dietitian concludes with a recommendation, saying “it makes a difference” especially on long days when one needs to be focused, present and making decisions. The perspective is from a professional, to influence consumer purchasing decisions.

# Ad summary A dietitian shares why she recommends mindbodygreen's creatine brain+ supplement as an effective supplement for improving mental clarity. # Brand positioning mindbodygreen is presented as a brand that approaches overall wellness through its science-backed product formulations, with an underlying ethos to help the consumer feel their best in both body and mind. The brand seems to target the consumer who wants to improve their cognitive function without the jitters of stimulants. # Product The mindbodygreen creatine brain+ supplement is a supplement made with 5g of creatine and citicolina that supports the consumer's mind and exercise performance, fuels lean muscle and mental acuity, and promotes brain health and cognitive function. It is not a stimulant, and it will not accelerate, cause nervousness, or create a high or low. The product is available in raspberry and unflavored packets to be mixed with 8-10 fluid ounces of water or your preferred beverage. # Visual style The ad features a polished aesthetic with natural lighting. The editing style consists of quick cuts to highlight the different use cases of the product. The pacing is upbeat and relatively consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action shop.mindbodygreen.com # Point of view - [object Object] # Storyline - 00:00–00:01 The creator begins by holding up a box of mindbodygreen creatine brain+ and states that this is not the creatine that the audience is thinking of. - 00:01–00:04 00:01–00:04 When the audience hears creatine, they automatically associate it with muscle, so the creator is disrupting this perception. - 00:04–00:07 The creator pivots by explaining that this mindbodygreen formula is also made for the brain. - 00:07–00:11 00:07–00:11 The creator states that, as a dietitian, she generally does not recommend supplements, but this is different, which implies that the brand has created a unique and exceptional product. - 00:11–00:21 The creator highlights that the product has 5g of creatine that will help the consumer's physical performance and support the energy of the brain cells, which is helpful when the consumer has a high mental demand. - 00:21–00:28 00:21–00:28 The creator explains that this supplement has citicolina, a clinically studied ingredient that will help with focus, memory, and mental processing, giving the product added credibility. - 00:28–00:34 00:28–00:34 The creator emphasizes that what she loves most about this product is that it is not a stimulant and therefore will not accelerate, cause nervousness, or create a high or low. - 00:34–00:40 The creator highlights that it's like giving the brain the fuel that it needs to function better with a more stable energy. - 00:40–00:46 00:40–00:46 The creator shares that she uses it in the mornings and it is part of her routine, especially on those days when she needs a lot of mental clarity, framing the product as a daily ritual. - 00:46–00:54 00:46–00:54 The creator claims that the product makes a difference, especially on long days when the consumer has to be focused, present, and making decisions, and they don't want to feel mentally drained, reiterating the supplement's ability to improve mental function.

# Ad summary This ad promotes a drink mix designed for women in perimenopause that contains creatine and taurine. The ad highlights the benefits of the drink mix, including muscle building, muscle repair, blood sugar balance, cognitive function, and exercise recovery. # Brand positioning The ad positions this brand as a functional supplement specifically designed for women in perimenopause. The brand focuses on providing solutions for common challenges faced during this life stage, such as muscle building, cognitive function, and blood sugar balance. The brand differentiates itself by catering to a specific demographic (women in perimenopause) and addressing their unique health needs with science-backed ingredients. # Product The advertised product is a drink mix supplement designed for women in perimenopause. The drink mix contains 5g of creatine and 2g of taurine. It is designed to help women build lean muscle, fuel and repair muscles, support blood sugar balance, improve cognitive function, and speed up exercise recovery. The ad suggests that users may see more muscle definition in just 2 weeks. The product is presented as a way to combat the effects of perimenopause on muscle mass, cognitive function, and overall health. # Visual style The visual style is clean and straightforward, with a focus on the product and its ingredients. The video uses a close-up shot of the drink being prepared, with text overlays highlighting the key benefits. The lighting is bright and even. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 Pink liquid is poured into a clear glass filled with ice.

# Ad summary An OBGYN recommends creatine for women in midlife to help with mental clarity and cellular energy. # Brand positioning mindbodygreen, is presented as a wellness brand that positions itself as a resource for navigating women's health challenges, particularly those related to midlife. The brand aims to occupy a space in the consumer's mind as a provider of solutions for brain fog and decreased energy associated with perimenopause and menopause. The brand aligns with a health-conscious lifestyle. Its brand positioning appears to be both functional (providing mental clarity and cellular energy) and emotional (helping women confidently navigate midlife). # Product The product being advertised is Creatine Brain+, a supplement designed to improve mental clarity and cellular energy in women experiencing perimenopause and menopause. The product is presented as a solution for brain fog that can occur during these life stages due to decreased estrogen levels. The creatine is shown to be mixed with water in a bottle for consumption. It is recommended by an OBGYN for every woman navigating midlife. The ad addresses a barrier by explicitly stating that the product helps with a common issue faced by women during this time, positioning it as a simple solution. # Visual style The ad has a polished, natural aesthetic with outdoor setting and natural lighting. The editing style consists of quick, static shots with smooth transitions. The production quality is high-end, resembling a commercial. Pacing remains consistent at around 5-6 cuts per minute. The audio-visual sync is smooth, with product actions aligning with voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:11 The ad opens with an OBGYN recommending creatine Brain+ to women navigating midlife, linking it to the estrogen reduction during perimenopause and menopause and clarifying its function of improving mental clarity and energy.

# Ad summary This image ad features two creatine brain+ supplement packets from mindbodygreen, with a glass of water being filled in the background. The ad includes a testimonial from a neuroscientist recommending the product for muscle and cognitive health, positioning it as a supplement suitable for health-conscious individuals seeking cognitive and physical benefits. # Brand positioning Mindbodygreen is presented as a brand that focuses on health and wellness, offering products that support both physical and cognitive health. The brand aims to occupy a space in the consumer's mind as a provider of high-quality supplements, backed by expert endorsements, and catering to health-conscious individuals looking to optimize their overall well-being. The brand aligns with a lifestyle that values scientific validation and holistic health and may differentiate itself by combining cognitive and physical health benefits in one product. # Product The featured product is creatine brain+ by mindbodygreen, a dietary supplement designed to support both muscle and cognitive health. It comes in individual packets, each containing 5g of creatine. The product is shown in two flavors: Raspberry and Unflavored. The supplement is intended for individuals looking to improve their muscle function and cognitive performance simultaneously. The ad emphasizes the ease of use by showing the supplement being added to water, suggesting a convenient way to incorporate creatine into one's daily routine. # Visual style The ad has a UGC (user-generated content) production quality, appearing as a casual snapshot taken in a home or office setting. The visual motif is a close-up product showcase combined with a lifestyle element (filling the glass with water). The image treatment has soft lighting, and there are no filters. The typography is simple and handwritten-style to give it a more authentic appearance. # Hooks Headline: As a neuroscientist, I recommend creatine brain+ to all my clients for muscle & cognitive health.* # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with a testimonial from a neuroscientist. The intention is to establish credibility and authority by citing a professional endorsement for the product's benefits for muscle and cognitive health. The audience experiences this beat from the perspective of an expert endorsing the product. - Next, the ad visually shows the product being prepared in a glass of water. This is intended to demonstrate the product's ease of use and integration into a daily routine. The audience experiences this beat from a practical, user-friendly perspective, highlighting the convenience of the product. - Finally, the ad presents the product packaging and available flavors. This provides the viewer with the specific product details, such as the brand, product name, and available flavors. The audience experiences this beat from a consumer perspective, focusing on product information and choice.

# Ad summary This Meta image ad uses a screenshot of a Tweet from Dr. Caroline Leaf recommending the supplement creatine brain+ to women struggling with mental clarity. The ad begins by listing common symptoms of brain fog and assures the viewer that they don't need to accept these symptoms. # Brand positioning Based on the ad, Dr. Caroline Leaf is presented as an expert and authority in the field of mental health and brain function. The brand's messaging focuses on empowerment, informing viewers that they don't need to accept common symptoms of mental fatigue and brain fog. By aligning with a trusted expert, the brand aims to position itself as a reliable and effective solution for women seeking to improve mental clarity and cognitive function, while challenging the norm that these symptoms are simply an unavoidable part of life. # Product The product being advertised is creatine brain+, a dietary supplement recommended for women struggling with mental clarity. According to the ad, it contains a combination of 5g of creatine and 500mg of Cognizin, which work together to provide the brain with the cellular energy needed to stay sharp all day. The product is intended to address issues such as brain fog, difficulty finding words, and mental exhaustion, particularly in the afternoon. The ad suggests that creatine brain+ offers a simple solution to these problems, implying that it can help users avoid or overcome these cognitive challenges. # Visual style The ad adopts a clean, minimalist style resembling a social media post, using a black background and white text to emulate a native platform interface. The production quality is simple, suggesting a straightforward presentation of information and a focus on authenticity. The expert's profile picture and blue checkmark add credibility. The font is legible and the layout is easy to follow, promoting scannability. # Hooks Headline: You don't have to accept brain fog. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a direct address stating, 'You don't have to accept brain fog. You don't have to accept reaching for words that just won't come. You don't have to accept feeling mentally exhausted every afternoon.' This aims to empathize with the viewer and grab their attention by highlighting common frustrations related to mental clarity, told from the brand's perspective. - Dr. Caroline Leaf states, 'If there's one supplement I recommend to 99% of women struggling with mental clarity, it's creatine brain+.' Here, the expert recommends the supplement to address these issues and positions the product as a solution, told from the expert's perspective. - The ad concludes by explaining, 'The combination of 5g creatine and 500mg Cognizin gives your brain the cellular energy to stay sharp all day. It's that simple.' The expert explains how the supplement works to provide the benefit of mental clarity, reinforcing its value, told from the expert's perspective.

# Ad summary This ad features a testimonial from a user named Erin S. who claims to have noticed muscle tone after using mindbodygreen's creatine product for one month. # Brand positioning mindbodygreen is presented as a company that sells creatine supplements that are designed to enhance fitness results. The brand aims to occupy a space in the consumer's mind as a provider of health and fitness products that can help individuals achieve their body goals, specifically in muscle tone. The brand aligns with a lifestyle of consistent workout routines and the desire to see visible results. By focusing on creatine supplements with added taurine, the brand appears to ignore category norms of more general fitness supplements and instead provides a more targeted solution for individuals looking to enhance muscle tone through a blend of functional performance and lifestyle improvement. # Product The featured product is mindbodygreen's creatine with taurine, presented as an unflavored dietary supplement. It is intended for individuals who work out consistently and aim to get super toned. The product comes in a single-dose packet that contains 5g of creatine, 2g of taurine, and 0g of sugar. The ad addresses the purchase barrier of slow visible results by highlighting a customer testimonial. The product aims to deliver enhanced muscle tone for individuals already committed to regular workouts. # Visual style The ad features a clean, testimonial-based visual style. The production quality appears to be high, with a focus on showcasing the physical fitness of the subject. The background is a blurred gym setting. The image treatment includes background blurring, while the typography is integrated through text overlays and a testimonial bubble. # Hooks Headline: "I work out consistently and have never really been able to get super toned. After a month, I swear I'm FINALLY seeing muscle tone!!" # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with the presentation of mindbodygreen's creatine with taurine, positioning it as a key component for achieving fitness goals. The brand introduces the product as a solution to enhance muscle tone and deliver results. - The story continues with a testimonial from Erin S., who shares her personal experience of consistently working out but not seeing the desired muscle tone until using the product. The customer is communicating the product's effectiveness in helping her finally achieve muscle tone after a month of use. - The ad concludes with a disclaimer regarding the FDA's evaluation of the product. The brand discloses regulatory information and ensures consumers are aware that the product is not intended to diagnose, treat, cure, or prevent any disease.

# Ad summary An image ad features a woman with long hair holding a box of mindbodygreen supplements, sharing a positive experience about the product. # Brand positioning mindbodygreen is positioned as a brand focused on holistic wellness and cognitive support. The brand offers supplements aimed at improving focus, memory, and overall mental performance. By emphasizing tangible results like improved work performance and setting new sales records, the brand underscores its commitment to delivering functional benefits. The brand aligns with a lifestyle centered on professional success, cognitive enhancement, and proactive health management. # Product The featured product is a dietary supplement by mindbodygreen designed to enhance cognitive function and overall well-being. The supplement comes in a box and contains ingredients that support focus, memory, and mental performance. The product is designed for individuals seeking to improve their work performance, thrive in their professional environment, and achieve success in their careers. The product aims to address the barrier of declining focus and memory, promising a tangible improvement in daily cognitive function, leading to better work performance and professional success. # Visual style The ad has a testimonial style with a real-life aesthetic, indicated by the natural lighting, unedited appearance, and simple background. The black-and-white filter lends a sense of seriousness and authenticity. The typography is clean and legible, ensuring readability. The style feels native to in-feed content, making it scannable and increasing its stop power. # Hooks Headline: "On day 1, I noticed I was more focused at work, and I was remembering all the little details again. I've been able to thrive in my department, and I even set a new sales record! This product literally changed my life and saved my job." # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - Maya F, age 32, shares her experience using mindbodygreen supplements. She states that she noticed being more focused at work, remembering details, thriving in her department, and even setting a new sales record. This conveys the message that the product has significantly improved her professional life, as experienced from the customer's perspective. - The customer’s statement ends with the exclamation, "This product literally changed my life and saved my job." This is included to highlight the dramatic and positive impact of the product on the customer’s life and career, as experienced from the customer's perspective.