How Wix Advertises on Meta

# Ad summary An Italian artisan promotes the Wix website builder by showing how Wix can help businesses create an online presence. The artisan says the Wix app is well-designed and allows users to manage all the most important aspects of their online business. He concludes by saying that Wix has numerous features that allow users to create a custom website. # Brand positioning Wix is presented as a functional, versatile, and comprehensive platform that helps businesses create and maintain their online presence. The brand appeals to those who want to create a website without needing programming knowledge. Wix strives to occupy the space of empowering individuals and small businesses to easily establish and manage their online presence without extensive technical expertise. # Product Wix is a platform that allows businesses to create a website without needing programming knowledge. The Wix app gives users the ability to manage all aspects of their online business. Wix offers numerous features that enable users to create a custom website. # Visual style The ad has a natural aesthetic. The production quality is a mix of polished commercial and UGC. The pacing is consistent throughout. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The video opens with a man asking why Wix might be useful. - 00:03–00:11 He introduces himself as Matte, an artisan who creates wood and epoxy resin furniture. He explains that he founded a school related to the topic. - 00:11–00:19 Matte says that Wix is a platform that allows the user to create a website in very few steps, without knowing anything about programming. - 00:19–00:21 He adds that Wix helps the user create their online presence. - 00:21–00:24 The video cuts to an interface, and Matte says that Wix also has a well-made app. - 00:24–00:29 The app, Matte says, allows the user to easily and quickly manage all the most important aspects. - 00:29–00:38 The video returns to Matte, who says that there are many features available that allow users to create a website that is custom made for them.

# Ad summary This ad features Finn, a photographer, filmmaker, and director, who promotes Wix Harmony as the best way to create a website. Finn emphasizes how Wix Harmony allowed him to build something bigger than the moment and make the process enjoyable, turning his words into a website that is uniquely his. # Brand positioning Wix Harmony is presented as a user-friendly platform that empowers creatives like Finn to easily showcase their work through personalized websites. The brand aligns with values of individuality and ease of use, positioning itself as a tool that simplifies the process of creating an online presence. Wix Harmony pushes against the complexity often associated with website building, emphasizing a functional approach that allows users to focus on their creative vision rather than technical hurdles. The brand aims to occupy the space of a creative partner, allowing users to design a space as they see fit. # Product Wix Harmony is a website builder designed for creatives, filmmakers, and photographers who want to create a portfolio that reflects their personal style. The product simplifies the process of building a website by allowing users to describe what they need, and then it turns their words into a functional design. Wix Harmony enables users to tweak the design, vibe, and details to match their vision. Its USP is its ability to transform a user's creative ideas into a solid, personalized website base. This product addresses the common barrier of website creation being too technical or impersonal, making it easy and enjoyable for users to create a site that feels like them. # Visual style The ad features a natural and authentic aesthetic, with a mix of outdoor shots and indoor scenes that showcase Finn's lifestyle. The production quality is high, giving it a polished yet personal feel. The editing style includes quick cuts and smooth transitions, maintaining a consistent pace that aligns with the audio. There are a few jump cuts. The use of natural light and the inclusion of outdoor environments contribute to the ad's organic and genuine tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with Finn introducing himself, setting the stage for a personal narrative about his creative journey. - 00:01–00:05 Finn reflects on how every trip, film, and photo is a piece of his story, emphasizing the importance of showcasing his work authentically. This establishes the need for a portfolio that truly represents him. - 00:05–00:16 Finn describes needing a portfolio that feels like him, something to share with brands, clients, and his audience, highlighting the importance of a personalized online presence. - 00:16–00:25 Finn transitions to showing how he uses Wix Harmony to describe his vision and turn his words into a website, showing the product's ease of use and functionality. - 00:25–00:31 The ad shows Finn personalizing his website's design, emphasizing how Wix Harmony allows him to tweak the vibe and details to his liking, giving him creative control. - 00:31–00:36 Finn reflects on how Wix Harmony helps him build something bigger than the moment between his trips and shoots, highlighting the product's role in creating a lasting portfolio. - 00:36–00:41 Finn concludes that Wix Harmony is the best way to create a website, reinforcing the product's value proposition.

# Ad summary The ad features a baker who shares her story about creating a chai orange olive oil cake. She highlights the inspiration behind her baking, which includes fruit, flowers, textures, and meaningful moments. The baker emphasizes the care and love she puts into everything she makes, showcasing her Wix website as the platform that allows her to share her story and style authentically, and order cakes. # Brand positioning The brand, owned and operated by a baker, positions itself within the market as a purveyor of thoughtfully crafted, fruit-and-floral-inspired baked goods. The brand emphasizes the importance of small details and meaningful moments. The brand aligns with values of care, love, and authenticity, promoting a lifestyle where baking is an art form and a source of joy. This positioning contrasts with mass-produced or generic baked goods, emphasizing the emotional connection and personal touch in every creation. The brand’s positioning leans towards the emotional side, focusing on the feeling of joy and the meaningful moments associated with enjoying their baked goods. # Product The featured product is a chai orange olive oil cake, which the baker describes as being inspired by a dream. The cake is presented as more than just a dessert; it's an experience designed to make everything else in the world fade away when you take a bite. The cake is inspired by fruit, flowers, textures, small details, and meaningful moments. It is available for order through the baker's Wix website, where she shares personal moments reflecting the love and care poured into everything she makes. The ad addresses the potential purchase barrier of convenience by highlighting how easy it is to order the cake through her website, ensuring that every detail from start to finish, including the ordering process, is seamless and personal. # Visual style The ad has a polished and bright aesthetic, with a focus on natural lighting and soft textures. The editing style combines quick cuts with static shots to maintain a steady rhythm. The production quality gives off a hybrid feel, blending elements of a polished commercial with a UGC feel. The pacing is consistent throughout the ad. Audio-visual sync is maintained with the text overlays timed to match the music and voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The baker introduces the idea of a chai orange olive oil cake she dreamed about and decided to create. - 00:03–00:07 00:03–00:07 The baker states that she had to create the recipe and share it on her Wix website, positioning the moment as a response to her dream. This beat conveys the intention to create and share, experienced from the baker's perspective. - 00:07–00:11 00:07–00:11 The baker explains that as a baker, she is always dreaming of what she wants to bake and eat next, framing her profession as an ongoing source of inspiration and creativity. The tone is casual and friendly, as if confiding in a friend. - 00:11–00:14 00:11–00:14 The baker shares that her baking is inspired by fruit, flowers, textures, small details, and meaningful moments, emphasizing the artistic and sensory aspects of her craft. The tone is gentle and appreciative, reflecting the care and attention she gives to her creations. - 00:17–00:20 00:17–00:20 The baker elaborates that when you take a bite of her cake, she wants everything else in the world to fade away, highlighting the immersive and transporting experience she aims to create. The intention is to showcase the emotional impact of her baking, viewed from the consumer's anticipated experience. - 00:21–00:25 00:21–00:25 The baker underscores that she cares about all the details from start to finish, including how you order a cake, reinforcing her commitment to quality and customer experience. This beat is intended to assure customers of her dedication to every aspect of the process, creating trust and confidence. - 00:25–00:31 00:25–00:31 The baker highlights that her Wix website is filled with personal moments that reflect the love and care poured into everything she makes. This is to further personalize the brand and make it more relatable and authentic to the audience. - 00:31–00:37 00:31–00:37 The baker closes by noting that from sharing recipes to fulfilling orders, Wix allows her to share her story and style authentically, effectively pitching Wix as the enabler of her brand narrative. This beat frames Wix as the brand’s trusted partner, experienced from the brand's perspective.

# Ad summary This image ad promotes Wix's domain services, highlighting the offer of a perfect domain starting from $8 for a full year. # Brand positioning Wix is presented as a user-friendly platform that empowers individuals and businesses to establish their online presence through website building and domain registration. The brand aims to occupy a space in the consumer's mind as an accessible and affordable solution for creating and managing websites. With an emphasis on simplicity and creative expression, Wix caters to users seeking an intuitive and customizable website-building experience. The brand is positioned as a modern and accessible service, with offerings such as the ability to register custom domains. The focus is primarily functional and ease of use with strong hints of creative empowerment. # Product The advertised product is Wix's domain registration service, allowing users to secure a unique web address for their website. The ad explicitly states that customers can "Get your perfect domain starting from $8 for a full year." This product is for individuals or businesses looking to establish or improve their online presence. The USP is the combination of a professional domain name with affordable pricing. The ad addresses the purchase barrier of cost, highlighting the low starting price for a full year of domain registration. This is promoted as an affordable way to establish credibility. # Visual style The ad has a modern and clean visual style with a soft, pastel color palette. The production quality appears polished, utilizing simple geometric shapes and website UI mockups to represent digital concepts. Typography is large, bold, and legible. The overall design is uncluttered and easy to scan, aligning with a platform-native aesthetic. # Hooks Headline: Get your perfect domain starting from $8 for a full year. # Benefits - [object Object] # Features - [object Object] # Call to action Buy your domain # Point of view - [object Object] # Storyline - The ad starts with the message “Get your perfect domain starting from $8 for a full year,” which highlights the benefit of getting a domain with Wix at an affordable price. This is the brand speaking to attract attention and show value. - Next, the ad includes a “Buy your domain” call to action, so users can convert. This continues the narrative and is the brand directly asking for a purchase.

# Ad summary A visual artist shares their work and discusses how important sharing their work is to them. They talk about how their Wix website has become a digital garden for their work and show how they designed it themselves, choosing the layout, rhythm, colors, and fonts. They were drawn to simplicity and wanted breathing space around their work so the work could speak for itself, as they keep living, loving, and making more art. # Brand positioning Wix is presented as a platform that empowers artists and creatives to showcase their work online with simplicity and elegance. It's implied that Wix stands against the complexity and constraints of traditional website builders, offering a user-friendly experience where creators can design their digital space like a 'garden,' with control over layout, rhythm, colors, and fonts. The brand promotes the idea that a Wix website can serve as a breathing space, allowing the artist's work to speak for itself, suggesting a focus on minimalist design and ease of use. Overall, Wix aims to occupy the space of a supportive and intuitive tool for artists to archive their lives and share their creations. # Product Wix is a website-building platform that allows users to create and customize their own websites. The ad highlights the platform's user-friendly interface, emphasizing the ability to design a website like a 'garden,' with control over layout, rhythm, colors, and fonts. Wix provides a space for artists to showcase their work, allowing it to 'speak on its own' through a minimalist design approach. The ad suggests that Wix is suitable for individuals drawn to simplicity, offering breathing space around their work. The platform addresses the potential purchase barrier of complexity by positioning itself as an intuitive tool for archiving and sharing creative work. # Visual style The ad has a natural, polished visual style with smooth transitions. The production quality is high, giving it a professional commercial feel. It features a variety of shots, including close-ups of the product (Wix website) and wider shots of the artist in their environment. The editing rhythm is consistent, with a moderate pacing that allows the viewer to absorb the information. There are around 18CPM. The audio-visual sync is well-executed, with cuts and product actions timed to the music and voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The artist is near a body of water with a woman in a pink dress. They state that, as a visual artist, sharing their work is as important as creating it. - 00:04–00:07 00:04–00:07 The artist shows their art book and states that they think of art as a way of archiving our lives. - 00:07–00:11 00:07–00:11 The artist is sitting at a table with the woman in the pink dress, working on their website, and states that their Wix website has become a digital garden for their work. - 00:11–00:15 00:11–00:15 The artist is writing in a notebook and states that designing it themself felt like designing a garden. - 00:15–00:18 00:15–00:18 The website is shown again, with the artist saying they are choosing the layout, the rhythm, the colors and the fonts. - 00:18–00:20 00:18–00:20 The artist shows a flower on a pillow and says that they were drawn to simplicity. - 00:20–00:24 00:20–00:24 The artist is designing their website and states that they wanted breathing space around their work so the work can speak on its own. - 00:24–00:29 00:24–00:29 The artist states they will keep living, loving, and making more art.

# Ad summary A pregnant creator is sitting on a beach working on her Wix website that lists sustainable and ethical brands. She explains that she has run her site for 8 years and is working on a conscious baby registry. She includes several shots of her creating the website, in addition to modeling baby carriers and clothing. # Brand positioning Wix is presented as a platform that gives creators the tools they need to bring their ideas to life. As a brand, Wix positions itself as a creative solution that caters to overactive minds, which the ad showcases by displaying the company's many features that the creator can use to build her website. The brand appears to take a functional approach to its positioning, emphasizing how it supports the intended audience's creativity. # Product The advertised product is Wix, a website builder platform with various features that allow users to build and customize their own websites. The creator in the ad states that Wix gives her the tools to capture my ideas, stating, "my site has a tool to make it happen." She also states that Wix allows her overactive brain to improve the website experience, which is achieved through features like value tags, featured tags, item content, and AI descriptions. # Visual style The ad has a UGC-feel, with the creator speaking directly to the camera in many of the shots. The ad is not highly polished, but the camera framing is stationary and well-lit. Most of the shots take place in a house or on a beach, which creates a relaxed vibe. The editing rhythm is mostly static shots with smooth transitions. The ad appears to be shot in natural light. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04: The ad begins with the pregnant creator sitting on the beach, stating that she has run her sustainable and ethical brands directory with Wix for 8 years and that it’s time for a new addition to the site. This opening serves as an introduction to the brand and creator, while also teasing the new addition to the site, which is shown to be the baby. - 00:04–00:11 00:04–00:11: The creator is now inside, holding up baby clothes and products. The creator’s business, World Changer, has helped thousands of people find sustainable and ethical goods. This message serves to show how long the creator has been running her website and emphasize the brand's reach. - 00:11–00:18 00:11–00:18: Back on the beach, the creator explains how, before using Wix, she felt like she didn't have the tools to capture my ideas. This line helps establish Wix as a solution for people who need the tools to build a website for their specific needs. - 00:18–00:24 00:18–00:24: The creator states that with Wix, it's different, and that my overactive brain finds a new way to improve the experience, because my site has a tool to make it happen. This reinforces Wix's positioning as a solution for creative minds who need a robust website builder to bring their ideas to life. - 00:24–00:38 00:24–00:38: The creator then reveals that she’s working on yet another idea: creating the ultimate conscious baby registry. She explains that she's always cared about the future and that now she has even more of a reason to, so the ideas keep coming. This explanation emphasizes Wix's versatility to create any type of website, even a baby registry. - 00:38–00:42 00:38–00:42: The creator returns to the beach, stating that she's so glad she has a space where I can put them into action. This final line reinforces Wix as the platform that gives her the tools to build her website.

# Ad summary This ad features a creator using Wix to design websites inspired by 19th-century artists Claude Monet and Hokusai. She demonstrates the platform's features and highlights the whimsical vibe it can bring to website design. # Brand positioning Wix is presented as a user-friendly website builder that empowers users to bring their creative ideas to life. The brand aligns with a playful and imaginative tone, encouraging users to explore different design styles and express their unique vision. Wix positions itself as a tool that makes website design accessible and fun, pushing against the notion that it has to be complicated or technical. The brand's positioning is both functional (easy-to-use platform) and emotional (empowering creativity). # Product Wix is a website builder platform that allows users to create and customize their own websites. The ad demonstrates how Wix can be used to design websites with different themes and styles, inspired by famous artists. It showcases features like text editing, image placement, animation, and 3D settings. The ad highlights the platform's ability to bring a whimsical vibe to website design. Wix addresses the purchase barrier of complexity by presenting itself as an easy-to-use tool that empowers users to bring their brightest website ideas to life. # Visual style The ad has a polished and whimsical aesthetic, blending screen recordings of the Wix interface with digital illustrations inspired by 19th-century art. The editing style is a mix of quick cuts and static shots, with smooth transitions between scenes. The production quality is high, giving the ad a professional and engaging feel. The pacing is consistent throughout, with cuts timed to the music and voiceover. The visual motifs include digital illustrations of weeping willow trees, water lilies, Japanese bridges, clouds, and waves. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with the question, "What would a 19th-century artist's website page look like?" This question is posed to pique the viewer's curiosity and introduce the ad's central theme. The perspective is from the brand, inviting the audience to consider a creative concept. - 00:03–00:14 The creator states, "I'm back to change up the design of my website with Wix right now. And while thinking of a design... I wondered, how would artists from the 19th century design a website?" This sets the stage for the ad's demonstration of Wix's capabilities. The perspective shifts to the creator, sharing her personal experience and thought process. - 00:15–00:16 The creator continues, "So I went on and tried it for myself..." This transitions into the demonstration of using Wix to create websites inspired by 19th-century artists. The perspective remains with the creator, showing her hands-on experience. - 00:17–00:25 The creator then says, "If Claude Monet would make a website, I would imagine it would be a pond theme with water lilies, weeping willows, and the famous Japanese bridge." This introduces the first artist inspiration and the elements that would be included in the website design. The perspective is from the creator, sharing her vision. - 00:26–00:27 The creator states, "And here's the final result." This reveals the completed website design inspired by Claude Monet. The perspective is from the creator, showcasing the outcome of her design process. - 00:31–00:38 The creator transitions to the next artist, saying, "Next, if Hokusai would make a website, I would imagine it to have a woodblock print theme with elements of waves, clouds, and great mountains." This introduces the second artist inspiration and the elements that would be included in the website design. The perspective is from the creator, sharing her vision. - 00:39–00:40 The creator states, "And here's the final result." This reveals the completed website design inspired by Hokusai. The perspective is from the creator, showcasing the outcome of her design process. - 00:42–00:58 The creator concludes, "I had so much fun creating the websites with Wix. We may never know how these artists would really design a website, but this fun activity helped me bring a whimsical vibe while designing. And with the help of Wix, we get to bring our brightest website ideas to life." This summarizes the experience and highlights the benefits of using Wix. The perspective is from the creator, sharing her personal experience and encouraging viewers to use Wix.

# Ad summary This ad features the founder of OS Illustration, who shares his experience using Wix to build his brand. He highlights how Wix enabled him to create his first website, shop, and ultimately make his first sale, which allowed his art to reach homes across the country and the world. # Brand positioning OS Illustration is presented as a brand that creates original, authentic designs. The brand values creativity, independence, and the ability to bring artistic visions to life. It promotes a lifestyle of exploration, adventure, and appreciation for nature, as reflected in its illustrations of outdoor scenes, camping, and wildlife. The brand positions itself as accessible and relatable, emphasizing the journey of a small business owner who started with just sketches and ideas. It focuses on the emotional connection to art and the joy of seeing one's creations find a place in people's homes. # Product The ad promotes Wix as a website builder and e-commerce platform that enables individuals to create and manage their online presence. Wix is presented as a tool that makes it possible for anyone to start and run a brand, regardless of their technical skills or resources. It offers features for building a website, setting up an online shop, and processing sales. The ad highlights Wix's ability to empower small business owners and artists to turn their ideas into reality, providing a platform for them to showcase their work and reach a wider audience. Wix addresses the purchase barriers of technical complexity and lack of resources by offering an easy-to-use, all-in-one solution for building and managing an online business. # Visual style The ad has a natural, authentic aesthetic with a mix of close-up shots and wider scenes. The editing style is smooth with simple transitions. The production quality has a polished feel, but maintains a personal touch. The visual motifs include recurring shots of the brand's products, packaging, and workspace. The pacing is moderate, with cuts timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The founder of OS Illustration holds up a small parcel and shares that it was one of his first ever sales. He credits Wix for making it possible and says he'll never forget that feeling. This moment introduces the brand's origin story and highlights the impact of Wix on the founder's early success. - 00:05–00:11 00:05–00:11 The founder explains that when he started, he had no idea how to run a brand, with no shop, no website, just his sketches, ideas, and a whole lot of hope. This emphasizes the humble beginnings of the brand and the challenges the founder faced. - 00:11–00:17 00:11–00:17 The founder states that Wix made everything feel possible one step at a time, from his very first website to his first shop to his first sale. This highlights the role of Wix in enabling the brand's growth and development. - 00:17–00:21 00:17–00:21 The founder shares that now his art has found its way into homes across the country and even the world. This showcases the brand's success and the reach it has achieved. - 00:21–00:24 00:21–00:24 The founder says that every step of his brand has grown here, and it still feels like the beginning. This reinforces the idea that the brand is still evolving and has a long way to go. - 00:24–00:28 00:24–00:28 The founder concludes by saying it's been five years and he's only just getting started, and here's to the next chapter, wherever it takes him. This expresses optimism and excitement for the future of the brand.

# Ad summary The ad shows the brand Gain is creating an online shop in a step by step format. # Brand positioning The brand Gain promotes values of simplicity, clarity, and accessibility for its customers. The brand presents itself as a modern, approachable brand that challenges industry norms by simplifying the process of online store creation. Gain emphasizes that creating an online store should be easy and straightforward. # Product The product is a service that allows users to create an online shop step by step. The ad highlights the ease and accessibility of this service. The product is presented as a solution for those who want to start an online store without the complexity often associated with e-commerce platforms. # Visual style The ad has a clean, modern, and digital aesthetic. The production quality appears to be highly polished with studio-shot elements. The overall style mimics platform-native designs, creating a familiar user experience. Typography is integrated in a clean, legible manner. # Hooks Headline: Cómo hacer una tienda en línea paso a paso # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins by posing the question “Cómo hacer una tienda en línea paso a paso”, which translates to "How to create an online store step by step." This is designed to attract individuals interested in starting an online business and highlights the ad's intent to provide guidance. The question is coming from the brand, presenting the brand as a source of knowledge and guidance for viewers who want to start an online store. - The focal point is a digital representation of a website and mobile app on a tablet and phone, respectively, showcasing the brand's products. This is meant to visually emphasize the brand and the product categories it sells. The website and app images come from the brand's point of view.

# Ad summary The ad uses a display of different cards to illustrate content from a blog. # Brand positioning The brand is not explicitly featured, but the blog promotes healthy lifestyle habits and money-making ideas. The tone is helpful and informative and targets an audience looking to improve their lives through fitness, nutrition, and financial literacy. The brand offers content in the lifestyle and finance niche. # Product The ad promotes a blog and some of the specific content that the blog contains, including tips about summer fitness, healthy eating, and staying hydrated. Each topic is promoted via a clickable display card. The purpose of the blog is to help people achieve a healthy lifestyle and financial stability. The topics listed are evergreen and always relevant. # Visual style The overall visual style is minimalist and modern, with flat design elements and a clean layout. The use of pastel colors against a dark background creates contrast and highlights the content cards. The design is reminiscent of a blog or news aggregator interface, aiming for a user-friendly and informative aesthetic. # Hooks Headline: How to start a blog and make money in 2024 # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by posing the question of how to start a blog and make money in 2024. The brand poses this question to intrigue the user into finding out the answer. - Next, the ad shows 3 blog topic cards about fitness, healthy eating, and hydration. The brand uses these as example topics to show users what a blog can be used for.

# Ad summary An artist uses Wix Harmony to create a website for their artwork, showcasing the capabilities of the product by generating an image gallery and process collage to match her creative vibe. # Brand positioning Wix Harmony aims to occupy the space in the consumer's mind as a tool for website creation. It promotes simplicity and convenience. The brand pushes against the traditional notion that website creation is a complex and time-consuming process. The brand positioning is functional, emphasizing simplicity and ease of use, while also appealing to the emotional desire of users to have control and express their creativity. # Product Wix Harmony is a website builder that simplifies the process of creating a website by using AI to generate functional websites. It is designed for individuals who want to quickly and easily create a professional-looking website without the need for extensive technical skills. The product allows users to input prompts to generate a site, create image galleries, and design process collages. Features include color tweaking, font customization, drag-and-drop functionality, and layout control. The ad addresses the purchase barrier of website creation being complex and time-consuming, presenting Wix Harmony as a simple and efficient solution that matches the user's vibe and aesthetic. # Visual style The ad has a polished commercial aesthetic. The video features a mix of quick cuts and static shots, with smooth transitions between scenes. The pacing is moderate, with cuts timed to coincide with voiceover lines, creating a consistent audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The artist states that she imagined spending all day making art instead of working on her website. - 00:04–00:05 00:04–00:05 The artist states that she is grateful for Wix Harmony. - 00:05–00:11 00:05–00:11 The artist uses Wix Harmony to generate a high-end, cinematic landing page dedicated to an oil painting. - 00:11–00:16 00:11–00:16 The artist states that she is surprised that Wix Harmony turned her thoughts into a functional website. - 00:16–00:17 00:16–00:17 The artist decides to explore what else Wix Harmony can do. - 00:17–00:22 00:17–00:22 The artist uses Wix Harmony to generate an image gallery to showcase her artwork's details. - 00:22–00:26 00:22–00:26 The artist uses Wix Harmony to generate a process collage that shows how her artwork came to life. - 00:26–00:31 00:26–00:31 The artist tweaks the website's colors and fonts, and uses drag-and-drop to fix the spacing, emphasizing her love for having full control. - 00:32–00:35 00:32–00:35 The artist states that she is still shocked, noting that the website turned out exactly as she imagined. - 00:35–00:39 00:35–00:39 The artist states that the website is matching her vibe perfectly and it is the new way to create a website.

# Ad summary This ad features the founder of a company detailing the story of creating her business using Wix, beginning with the creation of her first art piece. She talks about selling collections of her original paintings and expanding into digital products. She highlights feeling inspired to keep creating something new. # Brand positioning This brand is positioned as an empowering tool for creators who want to monetize their art or creative skills. By using Wix, users can create a website to sell their creations. The brand emphasizes the importance of inspiration and creativity, and their messaging is emotional. The brand is trying to occupy a space that inspires you to create something new. # Product Wix is a website builder that allows users to create and manage their own website, and begin selling their product. The platform enables creators to adapt to new realities, sell out entire collections, and expand into digital products. Users can create a website, start selling, expand into new products, and stay inspired. # Visual style The ad has a UGC feel with a polished commercial look. There are quick cuts throughout, and the creator is the main focus of the ad. The ad has a personal tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 My first piece of art wasn't meant to be sold but it changed everything. - 00:03–00:06 00:03–00:06 I created a website on Wix to keep up with this new reality. - 00:06–00:10 00:06–00:10 Now I sell out entire collections of my original paintings. - 00:10–00:15 00:10–00:15 I didn't start here I started when I had no idea what I was doing, but my website gave me the space to figure it out. - 00:15–00:21 00:15–00:21 I've even expanded into digital products like my ebooks and masterclass and selling paper prints from my originals. - 00:21–00:29 00:21–00:29 I may be a business owner but I haven't forgotten why I got into this, and I am feeling more inspired than ever to keep creating something new.

# Ad summary This ad highlights the AI feature of Wix Harmony website builder, where users can input text about their vision and AI will handle the formatting, so the user can focus on refining the details. # Brand positioning Wix is presented as a platform that empowers users to create memorable and functional websites. It pushes against the norm of forcing users to choose between speed and control. Wix Harmony is positioned as offering both speed and control, allowing users to describe their vision and then refine the details with an AI agent that keeps up. # Product The ad showcases Wix Harmony, a website builder that integrates AI to streamline the design process. Users start by describing their vision, and the AI generates a website which can be further customized. This allows users to edit words, arrange layouts, and refine details while maintaining accessibility and the option to switch back to AI assistance when needed. It is presented as a platform that balances speed and control, making it ideal for users who want a functional and memorable website without sacrificing design flexibility. # Visual style The ad uses a mix of polished commercial shots and casual, UGC-style scenes. The color grading is natural with warm tones. Quick cuts and transitions timed to the music create a fast pace. Visual motifs include close-ups of hands typing, split-screen effects to emphasize speed and control, and dynamic text overlays synced to the voiceover, creating a modern, engaging feel. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comment harmony # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a man working on a computer, followed by another man prepping a phone timer, indicating a fast-paced work environment. - 00:01–00:08 00:01–00:08 The timer is set and started as the first man types rapidly, capturing the intensity and speed of the task. - 00:08–00:11 00:08–00:11 The timer stops at five seconds, and the man celebrates, suggesting a task was completed quickly and efficiently. - 00:11–00:14 00:11–00:14 The second man, now standing in front of a black and white background, reveals that it took only five seconds to build a website with Wix Harmony. - 00:14–00:18 00:14–00:18 He emphasizes that building something memorable isn't just about appearance or time, transitioning to a broader discussion on website design. - 00:18–00:23 00:18–00:23 Focusing on the need for functionality, the man explains that most platforms force a choice between speed and control. - 00:23–00:27 00:23–00:27 The narrative highlights that with Wix Harmony, this choice is unnecessary, implying the platform offers both. - 00:27–00:36 00:27–00:36 The ad demonstrates that you can start by describing what you want. You can get your hands dirty, edit the words, arrange the layout, and refine the details. - 00:36–00:39 00:36–00:39 The narrator notes it all stays accessible, and when you need speed you can simply switch back. - 00:39–00:42 00:39–00:42 The ad shows an image of a website to illustrate how using your words you could get hands on, - 00:42–00:48 00:42–00:48 Concluding with a call to action, the man asks viewers to comment 'harmony' for a link to check out Wix Harmony, reinforcing its ease of use and flexibility.

# Ad summary This image ad for Wix Harmony demonstrates how the platform can be used to create a website. It shows the customization options, highlighting the ability to add images and elements to the website being created. # Brand positioning Wix Harmony is presented as a website creation platform that empowers users to create personalized websites. It emphasizes user customization and flexibility, positioning itself as a tool that enables individuals and businesses to build websites tailored to their unique visions. The ad conveys a sense of creativity and control, implying the brand is for those who want a website that accurately reflects their identity. # Product The product being advertised is the Wix Harmony website creation platform, a tool that allows users to design and build custom websites. The ad showcases the platform's user interface, specifically the ability to add and manipulate images. The ad demonstrates a streamlined process of website building where users can upload images, resize them, and position them on the page. The user can arrange different elements like photographs of items or other design assets in the website layout. It appears to address the barrier of technical difficulty often associated with website design by presenting a visual, drag-and-drop interface. # Visual style The ad uses a clean and modern aesthetic with a soft color palette. The layout mimics a digital interface with elements arranged as if they are being dragged and dropped within a website builder. The image employs a gradient background, lending a contemporary feel. The product images and UI elements are rendered with a high level of detail. The visual style of the ad is simple and easy to understand. # Hooks Headline: Erstelle eine Website so, wie du sie dir vorstellst # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a call to action for users to create a website according to their vision, setting the stage for the platform's key promise. The brand is communicating the core concept of website creation and invites potential users to consider their creative possibilities. - Next, the ad transitions to show an active website creation interface. The brand shows how the user can add images of objects into the website layout. - The visual then highlights that the user can choose to generate a new object image, to add even more options for customization. The brand is reinforcing the idea of accessible and dynamic website building. - The storyline culminates with the message that "Your website is being created." The brand completes the process narrative, indicating that the goal is in motion.

# Ad summary This ad features a wildlife photographer in the mangrove forests of the UAE promoting the use of Wix to help make sure that her business stays moving. She uses Wix to share her wildlife photography, portfolio, tour offerings, and digital basecamp. # Brand positioning Wix presents itself as a versatile and essential platform for creative professionals, particularly those in visually driven fields like photography. The brand is positioned as an enabler of business continuity, allowing users to maintain their operations from any location, even in remote settings like mangrove forests. It offers a place to share a portfolio, tour offerings, and a digital basecamp. Wix provides the tools and infrastructure needed to stay connected with their audience and manage their business effectively. The brand’s messaging emphasizes its ability to empower users to share their stories and content with a broader audience. # Product Wix is a website creation platform that allows users to build and manage their online presence. It enables users to share their content, portfolios, and business offerings. It enables users to stay connected with people, manage their business on location, and ensures that a business stays moving. Wix provides a digital basecamp for users to showcase their work and connect with their audience, allowing them to share their stories and content from anywhere. # Visual style The ad uses a combination of wildlife photography, personal vlog style footage, and website screenshots. The production quality has a UGC feel. The editing rhythm is consistent throughout, with quick cuts and smooth transitions. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The ad begins with the wildlife photographer on location, talking about her days spent searching for interesting wildlife and magical moments. - 00:04–00:10 She notes that even in the mangrove forests of the UAE, her Wix site ensures that her business stays moving. This is intended to show the versatility of the website. - 00:11–00:14 She states that she built her own website to share her wildlife photography. - 00:15–00:22 She mentions that since then, it has become so much more: her portfolio, a place to share my tour offerings, her digital basecamp. - 00:23–00:27 Even on location, she can stay connected with people who are following along with my adventures, showing its versatility. - 00:28–00:37 She finishes by noting that being able to share these stories with others and knowing that they will be on her site long after she's headed off to capture her next adventure, is what keeps her creating.

# Ad summary In this ad, the founders of Fork n Film explain how using Wix allows them to quickly adapt to new events by easily updating their website. # Brand positioning Fork n Film is presented as an immersive dining experience that combines culinary arts with cinema. The brand aims to elevate movie nights by transforming iconic films into full-course dining experiences. They position themselves as offering a unique, multi-sensory adventure, inviting customers to taste, create, and experience films in an entirely new way. The brand targets those who enjoy film and fine dining. # Product Wix is a website builder and hosting platform designed to allow businesses and individuals to create and manage their own websites. It is designed to be easy to use. In this ad, Wix is specifically highlighted for its ability to facilitate quick updates and easy management of events and tickets. The platform allows businesses to create events and put up tickets quickly. The primary USP is its ease of use, allowing businesses to make fast decisions and keep their website up-to-date without technical expertise. # Visual style The ad has a UGC feel due to the interview-style shots of the brand's employees. The restaurant and food shots look professional. The cuts are quick and timed to the speech in the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 A woman introduces Fork n Film. - 00:02–00:06 The man states that Fork n Film needs to make quick decisions due to the nature of the business. - 00:06–00:11 The woman states that they can quickly add tickets and events on their website. - 00:11–00:13 The man states that Wix makes it super easy.

# Ad summary Ad promoting Wix Harmony, where a woman creates a website for her travel itinerary in Italy # Brand positioning Wix is presented as a user-friendly platform that empowers individuals to bring their creative ideas to life through website building, offering a simple and versatile tool to turn personal passions into digital realities. The brand is presented in the ad as a platform for people to create digital websites from their creativity. The brand aims to occupy the space of accessibility and usability. It aligns with the values of creativity, inspiration, and turning ideas into a reality. The brand appears to push against the norm of complexity in website design by offering a simplified and user-friendly product. It positions itself both functionally and emotionally, offering practical tools for design while also evoking a sense of accomplishment and personal expression. # Product The featured product is Wix Harmony, presented as a website builder that allows users to create their own personalized website. The product works with ease of use, simplicity, and inspiration as its main features. It is for individuals who want to create their website as easily as possible. Key product details include AI-powered website creation, ability to add user's own photos and videos for a personal feel, customizable templates, ability to tweak the details and make it feel like it's mine. The USPs clearly conveyed are simplicity and usability of the website builder, ability to create the exact website you want with a personal touch. It addresses a potential purchase barrier (difficulty of website building) by showcasing how the platform offers a more personal and creative method. # Visual style The ad's overall aesthetic is polished and has a high-end production quality. The editing style is smooth with static shots and transitions. The tone evokes a sense of ease and usability. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:01–00:08 The creator expresses a deep love for Italy and a desire to hold onto the feeling of being there. - 00:08–00:15 In response to that desire, the creator decides to use Wix Harmony to build a travel itinerary website for Italy to try and recapture that feeling. - 00:15–00:26 She uses Wix Harmony to create a travel itinerary website for her trip to Italy with the intention of capturing the essence of being there, then uses AI to edit the tones of the website. - 00:26–00:34 She personalizes the website by adding personal photos and videos, moves things around, and tweaks details to make it feel like her own, emphasizing the product’s ability to be personalized. - 00:34–00:42 The creator expresses the fulfilling feeling of seeing an idea come to life in front of her, she reiterates her relationship with Italy, and concludes with the statement that now Italy can always come back to her. - 00:42–00:45 Finally, the speaker concludes with the statement that this is how creating a website should feel.

# Ad summary A baker shares the inspiration behind a chai orange olive oil cake by displaying fresh ingredients, tools, and flowers in her kitchen, and she highlights the recipes and personal moments shared on her Wix website. # Brand positioning Wix is presented as a website builder that empowers creators to share their stories and styles authentically. The brand aligns with values of creativity, attention to detail, and personalization, promoting a lifestyle of self-expression and connection with audiences. It offers functional simplicity for creators looking to showcase their work without technical barriers and values emotional connection by enabling creators to share personal moments, love, and care through their websites. # Product The product being advertised is Wix, a website builder that enables users to share their stories and styles authentically, catering to creators who value personalization and attention to detail. Wix allows creators to showcase personal moments and recipes, fulfilling orders. The platform offers an intuitive way to share recipes and fulfill orders, making it an ideal choice for creators who want to share their personal moments, love, and care with their audience. # Visual style The ad has a bright, airy aesthetic with soft, natural lighting, creating a UGC feel, with a polished commercial look. The editing style includes quick cuts and static shots, creating a hybrid approach, as the visuals are timed to the voiceover lines. The pacing is moderate, maintaining a consistent flow that supports the intended tone of showcasing the artistry and passion behind baking. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:03 The video opens with a shot of a beautifully decorated cake, immediately grabbing the viewer's attention with an appealing visual and suggesting the theme of baking and creativity. - 00:03–00:06 The creator shares how a dream inspired her to create the cake recipe. This personal connection establishes her as a relatable figure, while referencing the core product, her Wix website. - 00:06–00:17 The creator emphasizes her passion for baking and shares her sources of inspiration, including fruit, flowers, textures, and meaningful moments. This creates a sense of artistry and dedication. - 00:17–00:24 The creator transitions to show the meticulous care and attention to detail she puts into her baking, emphasizing the sensory experience and emotional connection. This builds anticipation and highlights her commitment to quality. - 00:24–00:30 The creator directs the focus back to her Wix website, highlighting it as a medium for sharing personal moments and the love poured into her creations, offering a glimpse into the user's experience. - 00:30–00:37 The creator makes an explicit connection between her baking and the Wix platform, demonstrating how Wix enables her to share her story and style authentically, positioning Wix as an essential tool for creative expression and business.

# Ad summary This ad shows a woman on her journey using Wix to bring her digital creations together. She is a travel influencer, who loves to create, and share her photos, reels, and videos. # Brand positioning The Wix brand in this ad presents itself as a platform where anyone can put their work together to create their digital portfolios. The brand promotes empowerment and freedom, and allows users to show their creativity in a way that feels like them. It also emphasizes the accessibility of the platform, as the user can update their portfolio from anywhere. # Product The Wix platform is a place where its users can bring their creations together to build their portfolio. The user can share their photos, reels, tell their story with an About Me page, highlight favorite projects, thoughts, and adventures. Wix allows for the user to share their creativity in a way that feels like them. It also allows the user to update their portfolio from anywhere, whether it be a mountain, a beach, or even a palm tree. # Visual style The ad is a polished commercial with smooth transitions and quick cuts. It is a hybrid of UGC and commercial with a mix of real-life footage. The pacing is quick, which keeps the audience engaged. The cuts are timed to the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The woman in the video is walking on the beach and working on her laptop. The ad is conveying that she can work from anywhere. - 00:02–00:04 00:02–00:04 The woman is sitting on the beach with her laptop. She is showcasing her workspace. The ad is conveying the versatility of the Wix platform. - 00:04–00:08 00:04–00:08 The woman is working on her laptop. She is showing a portfolio on the screen and demonstrating how to use the platform. - 00:08–00:11 00:08–00:11 The woman is working on her laptop, showing an about me page. The ad is showing how she's adding content and telling her story. - 00:11–00:15 00:11–00:15 The woman is posing in front of different sceneries, ranging from mountains to waterfalls. The ad is conveying that she loves to travel. - 00:15–00:18 00:15–00:18 The woman is working on her laptop in an airport. She's showing her portfolio. The ad is conveying that she can work from anywhere. - 00:18–00:21 00:18–00:21 The woman is sitting on a tree that is lying in the water, working on her laptop. The ad is conveying that she can work from anywhere and is sharing her creativity. - 00:21–00:23 00:21–00:23 The woman is on a yacht with a friend, covered in a blanket, while the sun is setting. The ad is implying that she has a successful life. - 00:23–00:27 00:23–00:27 The woman is working on her laptop. The ad is conveying that she can update her portfolio from anywhere. - 00:27–00:31 00:27–00:31 The woman is standing at a fruit stand with her laptop. The ad is conveying that this is her adventure with Wix.

# Ad summary In this ad for Wix, a woman describes how she was able to help her mother grow her passion for sewing into a business, Needlework by Ana Design. She explains how she created a website using Wix, and how that has made it easier to share her sewing tutorials, patterns, and materials with people around the world. The woman describes the Wix app as her favorite tool for managing her business from her phone. # Brand positioning Wix aims to occupy a space in the consumer's mind as a versatile and intuitive platform for creating websites and blogs, particularly for small businesses and creative entrepreneurs. The brand aligns with values of empowerment, accessibility, and ease of use, promoting a lifestyle where individuals can pursue their passions and turn them into successful online ventures. By showcasing the story of a small business owner who successfully built her online presence with Wix, the brand pushes against the perception that website creation and management are complex or require technical expertise. Wix's positioning is both functional, offering tools for website creation, blogging, and mobile management, and emotional, empowering users to realize their dreams and connect with a global audience. # Product Wix is a website creation and management platform that allows users to easily create websites and blogs for their businesses. Wix provides the tools for creating websites, integrating tutorials, offering patterns in PDF form, and directing traffic to products. The Wix App is a mobile application that allows users to manage their business from their phone. With the app, users can manage orders, review stock, and address client inquiries. According to the ad, Wix is intuitive to use, and their app allows business owners to more easily manage their stores. # Visual style The ad features a polished and bright aesthetic, with a focus on natural lighting and clean visuals. The editing style includes quick cuts and smooth transitions, giving the ad a fast-paced and engaging rhythm. The production quality appears to be a blend of polished commercial and UGC feel, lending authenticity to the ad while maintaining a professional look. The pacing is consistent throughout the ad, with cuts timed to voiceover lines to emphasize key points. The audio-visual sync is well-executed, with text and product actions aligned with the music beats and voiceover to create a cohesive and engaging viewing experience. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Si tienes una pasión, atrévete a dar el paso. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a woman describing how she wanted to help her mother with her passion for sewing. - 00:03–00:07 00:03–00:07 She explains that when she was 16, she created a website for her mother on Wix to help her sell her creations. The perspective is from the woman, telling her story. - 00:08–00:11 00:08–00:11 The ad introduces the brand Needlework by Ana Design, and explains that it helps transform a passion for sewing into real adventures. The tone is inspiring. - 00:11–00:16 00:11–00:16 The ad highlights the patterns, tools, and tutorials that connect with thousands of people around the world, signaling to the audience that the site is popular and trustworthy. - 00:17–00:18 00:17–00:18 She explains that it all started with a viral video on YouTube. - 00:19–00:23 00:19–00:23 She shares that the viral video encouraged her to create a website that would show her selections, and invite viewers to link dreams with the perfect materials. - 00:24–00:27 00:24–00:27 The woman notes that after creating the website, she discovered the power of the blog. - 00:27–00:35 00:27–00:35 She states that with Wix, everything was intuitive, and explains how she was able to integrate YouTube tutorials, offer patterns in PDF, and direct traffic to her products. - 00:36–00:49 00:36–00:49 The woman describes how her favorite Wix tool is the app that she uses every day. The ad emphasizes that Wix allows her to focus on what she loves. - 00:50–00:55 00:50–00:55 The ad ends by encouraging viewers to take the leap if they have a passion. It highlights that Wix can help viewers grow their passion and take their business to the next level.