How WHO IS ELIJAH Advertises on Meta

# Ad summary The ad is for HIS/HER fragrance, which is described as a staple, everyday fragrance. The influencer highlights the scent profile as spicy, woody, and fresh, and compares it to "your favorite denim jeans matched with your favorite crisp white tee." She states that the fragrance was first launched in 2018 and has been loved ever since. # Brand positioning The brand Who Is Elijah is positioned as a creator of everyday fragrances that balance both masculine and feminine characteristics. The ad language positions Who is Elijah as a staple brand that customers can trust and wear everyday. # Product The featured product is HIS/HER fragrance by Who Is Elijah. It is described as a "staple everyday fragrance." The fragrance is further described as spicy, woody, and fresh, which is a combination of masculine and feminine scents. The brand representative compares the fragrance to "your favorite denim jeans matched with your favorite crisp white tee." # Visual style The ad has a polished, commercial feel with simple framing. The editing is minimal and the shots are static. The overall aesthetic is clean and modern. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The female brand representative begins by telling the audience that "everybody loves this fragrance". - 00:01–00:05 The representative then identifies the fragrance as HIS/HER, Who is Elijah's first fragrance, which launched in 2018. - 00:06–00:10 She shares that people love the fragrance because it is a staple, everyday fragrance. - 00:10–00:19 The brand representative describes the fragrance as spicy, woody, and fresh; it is masculine meets feminine. She compares it to a customer's favorite denim jeans matched with their favorite crisp white tee.

# Ad summary This ad showcases the brand 'WHO IS ELIJAH' with a video of items being scanned at airport security. The items include various fragrances from the brand, a phone, wallet and keys. The ad poses the question of 'WHO IS ELIJAH'? # Brand positioning WHO IS ELIJAH is positioned as a modern fragrance brand that emphasizes personal expression and individuality. The ad presents the brand as a travel-friendly and essential part of a stylish, on-the-go lifestyle, fitting seamlessly into the travel routine. The brand rejects conformity and encourages consumers to define themselves through their choice of scent, fitting the brand into the consumer's daily routine. # Product WHO IS ELIJAH presents a range of fragrances, each housed in minimalist, square bottles with black caps and simple labels. The fragrances are presented as an essential aspect of personal identity, fitting into the customer's travel necessities. The fragrances are travel friendly and can be part of your airport security check. # Visual style The ad has a clean and modern aesthetic. The video consists of static, directly overhead shots that keep the focus on the products and the conveyor belt setting. The production quality is polished, conveying a sense of luxury and style. The pacing is slow and consistent, following the rhythm of the conveyor belt, at approximately 15 BPM. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 A conveyor belt carrying personal items through airport security. The conveyor belt features text which is the title of the ad and sets the stage for the brand's proposition.

# Ad summary This image ad presents "Desert Nights," a unisex fragrance from Who Is Elijah, positioning it as encapsulating confidence. Shot with high-key lighting, the ad captures attention with its simple layout and evocative color gradient. # Brand positioning Who Is Elijah positions itself in the fragrance market as a brand that bottles confidence through its unique, unisex scents. Eschewing conventional gender associations in perfumery, the brand seems to carve out a space for individuals who value self-assuredness and boldness in their personal expression. The overall tone suggests a modern, inclusive, and confident lifestyle, appealing to those who seek to defy traditional fragrance norms. # Product The product advertised is "Desert Nights" by Who Is Elijah, a fragrance categorized as unisex with a blend of "FAVEY, WOODY, FLORAL" notes, designed to evoke a sense of mystery and warmth. The fragrance is presented in a transparent glass bottle with a black rectangular cap and a minimalist label. It aims to capture the essence of nighttime desert landscapes, providing a unique and lasting scent profile for those who seek an olfactory expression of individuality and confidence. The ad focuses on highlighting the fragrance as "CONFIDENCE, BOTTLED." # Visual style The ad features a minimalist studio shot with high-key lighting, creating a polished and modern aesthetic. The gradient background and reflective surface enhance the product's visual appeal. The typography is clean and legible, contributing to the overall sophisticated feel. The layout is simple and direct, focusing entirely on the product and its key messaging. # Hooks Headline: CONFIDENCE, BOTTLED. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The brand is establishing itself as the central focus by placing its name at the top of the image. This introduces the brand as a key player in the fragrance market, immediately grabbing the viewer's attention and setting the stage for what's to follow. - The phrase "CONFIDENCE, BOTTLED." is introduced by the brand, positioning the product as more than just a fragrance, but as an essence that can be physically contained. The use of the word 'confidence' signals the emotional payoff and value proposition of the product. - Finally, the brand showcases the specific fragrance, "DESERT NIGHTS," along with its key scent profiles, 'FAVEY, WOODY, FLORAL', further detailing the product's unique composition and sensual qualities. This serves to provide concrete information about the fragrance, enticing potential consumers with its unique and evocative scent profile.

# Ad summary A product display ad for Who is Elijah's Desert Nights fragrance. The image features a bottle of the fragrance against a warm orange background and a translucent material draped around the bottle. The ad emphasizes the fragrance as an 'identity in a bottle.' # Brand positioning Who is Elijah is presented as a brand that focuses on identity and unique scent profiles. The brand's placement at the top of the ad suggests its importance, while the line 'IDENTITY IN A BOTTLE' implies that their fragrances are more than just scents—they are a means of self-expression. The brand does not follow category norms by explicitly focusing on emotional impact, which is about defining and expressing one's self through fragrance, which caters to those who see fragrance as a personal signature. # Product Desert Nights is an Eau de Parfum fragrance by Who is Elijah. The fragrance is described as 'earthy, woody, floral,' suggesting a complex, balanced scent profile appealing to those who appreciate nuanced fragrances. It comes in a transparent glass bottle with a black cap and a minimalist label, enhancing the sense of sophistication. The fragrance is positioned as an 'identity in a bottle,' implying that it’s for individuals looking to express themselves through their scent. The ad aims to overcome purchase barriers by positioning the fragrance as a key element of personal identity, justifying the purchase as an investment in oneself. # Visual style The ad has a high production quality with studio lighting and a focus on clean lines. The visual motif is minimalist, with the product taking center stage against a simple backdrop. The image treatment involves a subtle color grading to enhance the warm tones. The typography is clean and legible, in line with the brand's modern aesthetic. The style breaks from the typical norm by using a simple product shot without much lifestyle imagery, which makes the style very scannable in feed. # Hooks Headline: IDENTITY IN A BOTTLE. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by introducing the brand name, 'WHO IS ELIJAH,' immediately drawing the audience's attention to the brand identity. This sets the stage for the product reveal and establishes brand awareness. The brand is telling this part of the story. - Next, the ad showcases the product, 'Desert Nights,' along with its scent profile, 'earthy, woody, floral.' This beat gives the customer a glimpse into the sensory experience and core features, building intrigue and prompting the user to consider the fragrance's potential. The brand is conveying this information. - Finally, the ad concludes with the tagline 'IDENTITY IN A BOTTLE,' solidifying the emotional value proposition. This message resonates with the audience, suggesting that the fragrance is a tool for self-expression. The brand is selling the feeling of the product.

# Ad summary An ad for Who is Elijah perfume featuring their scents Desert Nights and Rebel Rose. The ad shows the two perfumes and asks the viewer if today's version of them needs more than one scent. # Brand positioning Who is Elijah is presented as a brand that acknowledges the multifaceted nature of individuals, suggesting that one scent is not enough to capture the complexities of a person's identity. The brand caters to the modern individual who embraces change and expresses different aspects of themselves. The brand's positioning is emotional, focusing on self-expression and alignment with the consumer's evolving persona. The brand pushes against the norm that one scent can define a person, instead promoting the idea that a person needs multiple fragrances to reflect who they are. # Product The ad features two distinct scents from Who is Elijah: Desert Nights and Rebel Rose. Desert Nights is described (on-package label text) as an “earthy, moody floral.” Rebel Rose is described (on-package label text) as “rose, spice, wood.” Both scents are packaged in clear, rectangular glass bottles with black, cylindrical caps. The bottles feature simple white labels displaying the brand and scent names. The ad suggests that the scents are complementary, catering to the modern individual who needs more than one scent to reflect their personality. The brand does not mention purchase barriers. # Visual style The ad utilizes a product-focused studio shot, emphasizing the shape and color of the perfume bottles. The semi-transparent plastic sheet adds a contemporary, high-fashion element, while the solid background provides a cohesive, on-brand feel. The ad mimics a classic print ad with a vertical layout, prioritizing product visibility and brand messaging. # Hooks Headline: TODAY'S VERSION OF YOU NEEDS MORE THAN ONE SCENT. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by presenting the viewer with two different scents from Who is Elijah, suggesting that the modern individual needs more than one option to fully express themself. This is intended to spark interest and introduce the brand's unique perspective on fragrance. - The ad finishes by restating the brand name, reinforcing brand awareness and providing a clear call to action for viewers interested in exploring the scents further.

# Ad summary This ad is for Who is Elijah's Hazirer fragrance. The ad opens with a woman holding up the bottle and saying how the fragrance smells like the perfect Sunday morning. She goes on to describe a scenario where the wearer wakes up late with no work, wears their favorite denim jeans and white tee, and heads to a cafe with their dog to feel like the best version of themselves. # Brand positioning Who is Elijah is presented as a brand that offers a curated sensory experience, focusing on evoking specific feelings and memories through scent. It aims to occupy a space in the consumer's mind that associates fragrance with lifestyle and emotional states, going beyond just smelling good to embodying a feeling of comfort and self-assuredness. The brand promotes a lifestyle of leisure, cleanliness, and self-love. The brand pushes against the norm of simply selling a scent, and instead, focuses on the experience that the scent creates for the wearer. The brand positioning is emotional, focusing on the feelings and memories associated with the fragrance. # Product The product is the Hazirer fragrance by Who is Elijah, described as smelling like the perfect Sunday morning. The ad positions the fragrance as one that evokes a feeling of leisure, cleanliness, and self-assuredness. It's designed for someone who wakes up at 9:00 am with no work, wears their favorite denim jeans and white tee, walks to a cafe with their dog, and feels like the best version of themselves. The fragrance is a way to capture and embody that feeling. The ad addresses the purchase barrier of not knowing how a fragrance smells by creating a detailed sensory experience in the wearer's mind, and telling the viewer why this product is worth trying or buying because it helps the wearer feel like the best version of themself. # Visual style The ad's overall aesthetic is polished and bright, utilizing natural lighting and simple backgrounds. The video has the feel of UGC. The editing style features static shots and smooth transitions. The pacing is consistent. Audio and visual elements are timed to coincide with one another. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman holding up a bottle of fragrance and smiling at the camera. - 00:00–00:02 She then directly addresses the audience, stating her opinion on what the fragrance smells like. - 00:02–00:03 As a continuation of the prior moment, the woman prefaces her detailed description of the fragrance's scent. - 00:03–00:16 The woman describes a scenario where the wearer wakes up at 9:00 am with no work, wears their favorite denim jeans and white tee, and heads to a cafe with their dog. - 00:16–00:22 In conclusion, she reaffirms what wearing the fragrance is like.

# Ad summary A woman shares her favorite everyday fragrance from HIS|HER, which she launched in October 2018. She shares that she is grateful that people still love the product after all the goodness they have launched since then. # Brand positioning HIS|HER is presented as a brand that has been around since at least 2018, suggesting they have staying power in the fragrance market. The brand aligns with a lifestyle of effortless style, as indicated by the phrase "errands to run, she's in her favorite jeans, a little top." This suggests the brand caters to individuals who value simplicity, confidence, and quality in their everyday choices. The brand's functional offering is an everyday fragrance that is still loved. # Product HIS|HER is a spicy, woody, fresh everyday fragrance. It is presented as a popular item that launched in October 2018 and is still loved by consumers. The fragrance is described as the creator's favorite everyday fragrance, implying it is versatile and suitable for various occasions. The product is for people who want a fragrance that is spicy, woody, and fresh. The fact that people still love it after all this time implies the brand has launched other products since then, implying the fragrance is a classic choice. # Visual style The ad has a polished commercial aesthetic with natural lighting and a clean, modern setting. The editing style consists of static shots and smooth transitions, creating a seamless viewing experience. The pacing is consistent throughout the ad. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:05 The video begins with a woman sharing her OOTD and her favorite everyday fragrance. - 00:05–00:08 The woman then shares that the fragrance was the first that she ever launched. - 00:08–00:15 She shares that it launched in October 2018, and thanks people for still loving it after all the goodness they have launched since then, implying that the company has launched other products since.

# Ad summary A blonde woman sits in front of a white curtain and describes the feeling that a perfume gives her. # Brand positioning The brand is positioning itself as being luxurious and sophisticated. This positioning is communicated by its association with the elegance of a high-end lounge or upscale bar with references to jazz, whiskey and cigars, which aligns with a lifestyle of indulgence and refinement. The reference to George Clooney as a representative of the brand reinforces its classic, timeless appeal, suggesting a target audience that appreciates and aspires to embody this image. The brand sets itself apart by evoking emotional connections tied to luxury rather than specific product details. # Product The product featured in the ad is a perfume housed in a clear, rectangular bottle with a black cap and label. The ad conveys the perfume as evoking the essence of a sophisticated night out in a scotch or whiskey bar, complete with the ambiance of jazz music, cigars, and dim lighting. It is implicitly marketed toward individuals who aspire to embody a sophisticated, refined lifestyle, similar to that of George Clooney. The advertised fragrance is to transport the user to a place of luxury and is worth buying because it invokes feelings that are luxurious and sophisticated. # Visual style The ad has a clean, bright aesthetic with natural lighting, contributing to a polished yet accessible feel. The editing is smooth with static shots, ensuring focus remains on the speaker and product. The pacing is moderate, with attention to audio-visual sync to emphasize points and maintain engagement. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a woman holding the perfume product. - 00:02–00:05 She begins to describe the feeling the perfume elicits, comparing it to a whiskey or scotch bar, with dark smoke and dim lighting, conveying an association with luxury and sophistication. This is coming directly from the speaker. - 00:05–00:08 She continues the scent's description, adding jazz music and a cigar, evoking a sense of relaxed, sophisticated enjoyment. - 00:09–00:12 She suggests that the ideal celebrity to endorse the product is George Clooney, further aligning the perfume with an image of timeless elegance and sophistication. - 00:12–00:18 The woman imagines herself sipping scotch with George Clooney while wearing the perfume, communicating an aspiration of luxury and social prestige that the perfume aims to embody.

# Ad summary A woman is talking about the brand's fragrance, Haze. She says that she made it in 2020 and never expected it to be one of their bestsellers. She describes the fragrance as subtle and says that it doesn't fill the room like their Wall Street fragrance. She says the fragrance makes people want to lean really close to your skin and describes it as comforting, warm, smoky, woody, and vanilla, like a fireplace but not an intense smoke smell. She thinks it's quite sweet. # Brand positioning Hayes is a fragrance brand that is presented as a creator-led brand that specializes in perfumes, positioning itself as high-end. The brand is presented as unexpected, even to the creator, as the 'Haze' fragrance became a best seller despite her anticipating it being a louder scent. The brand aligns with a luxury lifestyle and promotes warmth and comfort. It pushes against the norm of overpowering perfumes by creating a more subtle scent. # Product Hayes' 'Haze' fragrance is described as a comforting, warm, smoky, woody vanilla scent, "like a fireplace" but not with an intense smoke smell. It is considered a more subtle fragrance, not filling the room like the brand's "Wall Street" fragrance, and makes people want to lean in close to the wearer. It is presented as a sweet scent that is worth buying due to its comforting smell. # Visual style The ad has a polished commercial aesthetic. The editing style consists of static shots with smooth transitions. The production quality is high-end and clean, which supports the intended tone of luxury and comfort. The ad has a consistent pace throughout. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video starts with a woman talking about her brand's fragrance called Haze. She states that it was created in 2020. - 00:02–00:05 The woman reveals that it became a bestseller even though she never expected it to. - 00:05–00:31 She picks up the fragrance and describes it as subtle, but comforting, warm, smoky, woody, and vanilla, like a fireplace but not with an intense smoke smell. The woman ends the description by stating that the fragrance is "quite sweet". - 00:31–00:34 She ends the video by saying that she looks like Hayes today, like a toasty little teddy bear.

# Ad summary The ad shows a photo of a woman and a child, with a card overlaid on top with text that says "An Ode To You" and describes her as not just 'mum' but many other things, and a call to action button that says "FIND YOUR SELVES". # Brand positioning This ad does not explicitly name the brand, but it presents itself as celebrating motherhood and honoring all that mothers do. It implies a brand positioning centered around recognizing and appreciating the multifaceted roles that mothers play, moving beyond traditional definitions and stereotypes. The brand's alignment with values of inclusivity and not 'boxing in' mothers suggests a desire to connect with a modern, progressive audience that values individuality and recognition of the diverse roles mothers play. # Product No specific product is featured or described in this ad. The ad focuses on celebrating mothers and their multifaceted roles, rather than directly promoting a product. The absence of a tangible product shifts the focus to the emotional value of acknowledging and appreciating mothers, rather than any specific features or benefits of a product. # Visual style The ad has a clean, bright aesthetic with a focus on natural light and soft colors. The image treatment emphasizes the warmth and intimacy of the mother-child relationship. The overlaid card with a simple sans-serif font gives it a modern, minimalistic feel. # Hooks Headline: AN ODE TO YOU # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action FIND YOUR SELVES # Point of view - [object Object] # Storyline - The ad opens with a warm image of a mother and child hugging, conveying a sense of love and connection. This sets a positive emotional tone and establishes the theme of celebrating motherhood. The image is presented from the perspective of an observer, capturing a candid moment of affection. - A white card overlaid on the image presents an "ode" to the mother, describing her beyond just 'mum,' highlighting her as a multifaceted figure: "She's every version she's ever had to be. The protector. The provider. The one who held it all together even when she felt like she was falling apart." This is told from the brand's perspective in order to show what mothers truly are. - The narrative advances as the brand continues to express its admiration with "This Mother's Day, we don't box her in. We celebrate all of her." This sentiment reinforces the theme of recognizing the diverse roles mothers play. It is told from the brand perspective in order to show it's appreciation for mothers. - The ad concludes with a call to action, "FIND YOUR SELVES", inviting viewers to find self-love this Mother's day, from the brand's perspective. The use of the plural version of the word "selves" is a play on the way people commonly refer to self-care, but it makes the viewer stop and think of finding the several versions of themselves.

# Ad summary This image ad features a clear bottle of "WHO IS ELIJAH CHEMICAL ADDICTION" perfume surrounded by a sliced lime, lemon, and white flower. Above the bottle, the text reads, "YOU DON'T WEAR PERFUME. YOU STEP INTO IT." # Brand positioning WHO IS ELIJAH is presented as a premium fragrance brand that defies traditional perfume conventions. The brand positions itself as offering an immersive olfactory experience, rather than a mere superficial application of scent. This is conveyed through the statement "YOU STEP INTO IT." suggesting a holistic and transformative encounter with the fragrance. The brand appears to ignore the norm of simply wearing perfume, instead focusing on creating a sensory experience that envelopes the user. The minimalist branding, clear bottle, and simple label design suggest a modern, clean aesthetic. The positioning is emotional, focusing on the feeling and experience of using the fragrance, as opposed to solely its functional attributes. WHO IS ELIJAH aims to occupy the space of a unique fragrance experience. # Product The product featured is a bottle of "WHO IS ELIJAH CHEMICAL ADDICTION" perfume. The fragrance is described as "FLORAL. WOODY. MUSK." The perfume comes in a clear, rectangular glass bottle with a black cap, emphasizing its clean, modern design. The bottle is partially surrounded by a sliced lime, a sliced lemon, a white flower, and some black seeds, giving it a natural, organic feel, reinforcing the scent profile. The text "EAU DE PARFUM" is printed on the label, indicating the concentration of the fragrance. The bottle size is 100ML. The visual presentation and copy work together to suggest that this perfume is more than just a fragrance; it's an immersive experience. The ad aims to overcome the potential purchase barrier of uncertainty by presenting the key scent notes (floral, woody, musk) to help the customer understand what the fragrance smells like. # Visual style The ad features a studio-shot image with high production quality. The visual motif is clean and minimalist, with a focus on natural elements like lime, lemon, and flowers to evoke the fragrance's scent profile. The image treatment includes soft lighting and a shallow depth of field, which highlights the perfume bottle while blurring the background. The typography is integrated cleanly with the label on the perfume bottle. The ad's style is high-design, contrasting with platform-native content through its polished and professional presentation, which should allow it to stand out in a busy feed. # Hooks Headline: YOU DON'T WEAR PERFUME. YOU STEP INTO IT. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the copy, “YOU DON'T WEAR PERFUME. YOU STEP INTO IT.”, which is intended to capture the audience's attention by challenging their conventional understanding of perfume application. The brand is positioning its product as an immersive experience rather than a superficial one. - The next part of the story is told through the product and surrounding elements. The product is presented as "WHO IS ELIJAH CHEMICAL ADDICTION" perfume which is described as "FLORAL. WOODY. MUSK." The lime, lemon, white flower, and black seeds are included to visually emphasize the natural and organic qualities of the fragrance, while the clear bottle and minimalist label design lend a modern and clean aesthetic.

# Ad summary This Is Elija image ad shows four different scenes in a split-screen layout. The top left scene shows a model in a white bathing suit holding a bottle of body mist. The top right scene features three models on a beach. The bottom left scene shows a bottle of body mist beside a pair of sunglasses and a navy bikini top. The bottom right scene features a model in a red bathing suit holding a cocktail and a bottle of body mist. The ad is advertising body mist. # Brand positioning This Is Elija is presented as a beauty and fragrance brand, emphasizing self-love and celebrating individuality. The brand offers body mists designed to enhance natural beauty and confidence. With its focus on summertime enjoyment and a range of scents to suit different preferences, This Is Elija positions itself as a brand that aligns with a vibrant, carefree lifestyle. The brand aims to empower customers to embrace and express their unique selves. # Product This Is Elija is promoting their body mist, a fragrance product designed to be lightly spritzed on the body for a refreshing scent. The ad features two distinct body mist options, each housed in a tall, cylindrical bottle with a pump spray. One bottle is filled with a pink liquid, while the other contains a green liquid. The body mist is positioned as an essential for summer, enhancing the user's natural beauty and confidence. The body mist appears to be for anyone who enjoys feeling refreshed and confident during the summer months, with different color liquids indicating different scents or formulations, appealing to various preferences. # Visual style The ad has a highly polished production quality with a 2x2 grid layout. The image treatment uses bright, clean lighting and a consistent color grade. The split-screen layout of the ad presents a balanced composition of lifestyle shots and product displays. # Hooks Headline: BODY MIST. THE SUMMER OF SELVES. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a shot of a model in a bathing suit holding a bottle of body mist while in a pool, presenting the body mist as an accessory for summer pool days. The message is for the audience to view themselves in the position of the model in a bathing suit enjoying summer while using the advertised product. This beat introduces the product in the context of a sunny, confident summer scene. - Next, the scene shifts to a group of models on a beach, reinforcing the summertime association and showcasing the body mist in a social context. The message is for the audience to view themselves in the position of the models on the beach. This moment highlights the product's appeal for social gatherings and beach outings. - The ad shows a product shot featuring a bottle of body mist, bikini top, and sunglasses, emphasizing the product's design and its integration into summer essentials. The message is for the audience to desire the body mist in the context of their summertime wardrobe. This shot provides a detailed view of the product and its alignment with summer fashion. - Finally, the ad concludes with a model holding a cocktail and a bottle of body mist by a pool, suggesting the product is perfect for relaxed, luxurious summer moments. The message is for the audience to view themselves in the position of the model enjoying summer cocktails while using the advertised product. This final scene connects the body mist with leisure and indulgence.

# Ad summary This ad features a mother and daughter, alongside the Who Is Elijah perfume, in celebration of Mother's Day. # Brand positioning Who Is Elijah is presented as a brand that celebrates the multifaceted nature of women, positioning itself as a brand that acknowledges both the strength and softness, chaos and calm within an individual. The ad aligns with the values of self-discovery and appreciation, urging customers to 'FIND YOUR SELVES'. It promotes an emotional connection, particularly during Mother's Day, celebrating every version of a woman, seen and unseen, therefore this brand positions itself as thoughtful and emotive. # Product The product featured is Who Is Elijah perfume, specifically the 'WALL STREET' scent. It is packaged in a clear glass bottle with a black cap, showcasing a minimalist design. The ad does not specify the ingredients, size, or any detailed functional aspects, but rather places the perfume in a context of self-celebration and maternal appreciation. The ad encourages consumers to consider the perfume as a means of finding and celebrating oneself or as a gift for Mother's Day, thus positioning it as a thoughtful and meaningful present. # Visual style The ad has a bright, clean, and inviting visual style. It features a studio-shot image with soft, natural lighting. The layout is simple and focuses on the subjects and a minimalist aesthetic. The overall impression is one of warmth, simplicity, and authentic connection, designed to feel relatable and emotionally resonant. # Hooks Headline: She was never just one thing. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a heartfelt message that acknowledges the complexity of a woman's identity, emphasizing her strength, softness, chaos, and calm. This message is delivered from the brand's perspective as a means to connect with viewers on an emotional level and highlight the brand's values. - The second beat focuses on the version of herself that a mother shares with the world versus the version she keeps for her children. This part of the story is told from the brand's perspective. It is used to further the emotional connection and emphasize maternal appreciation and selflessness. - The storyline concludes by explicitly connecting the message to Mother's Day and celebrating every version of a woman, seen and unseen. This is told from the brand's perspective and the purpose is to provide a direct call to action for the holiday and reinforce the theme of self-discovery and appreciation.

# Ad summary This Mother's Day ad shows a mom and daughter in different scenarios where they are sharing moments. The ad has the message of celebrating everything that the mom is. # Brand positioning This brand places emphasis on embracing and celebrating a woman's multifaceted nature, especially on Mother's Day. The ad promotes a message of inclusivity and appreciation for all aspects of a woman's identity, rejecting the idea of fitting her into a restrictive box. The brand aligns with values of recognizing and honoring the entirety of a woman's being. # Product The product featured is a small, amber-colored glass bottle with a black label. The bottle appears to contain a fragrance or skincare product, possibly an oil or serum, that the mother is applying to her daughter's hands. The product is presented as a way to celebrate and care for the woman being advertised, aligning with the message of not boxing women in. # Visual style The ad has a clean and bright visual style, with a focus on natural lighting and soft colors. The production quality appears high, with professional photography. The visual motifs include a grid layout, integrating images with text in a clear and balanced way. The overall image treatment evokes a sense of warmth and intimacy, enhancing the personal moments shown. This style aims to capture attention while conveying a sophisticated and approachable brand image. # Hooks Headline: FIND YOUR SELVES # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The scene opens with a mom and her daughter sitting on steps, surrounded by pink gift boxes. This is included to show a mother-daughter moment, with the viewer experiencing it from an outside perspective, setting a loving tone and suggesting the ad is targeted toward Mother’s Day-related gifts and promotions. - The ad presents the text 'THE WOMAN BEHIND EVERYTHING / This Mother's Day, we don't box her in. We celebrate all of her,' which is included to highlight that the brand views a woman as multifaceted and they celebrate that. The brand tells this part of the story, expressing their values and marketing message. - The scene switches to a mother and daughter lying on the floor, smiling and interacting in a playful way. This is included to show a joyful moment between the mother and daughter and the viewer experiences this from an outside perspective, emphasizing the bond and happiness that can be shared. - The scene shifts to a close-up of the mother applying a product to the daughter's hands, reinforcing the connection between the brand's product and the theme of care and celebration. The viewer experiences this from an outside perspective, highlighting the product's potential to be a part of intimate, loving moments.

# Ad summary The ad encourages customers to find their selves, by highlighting that a woman is never just one thing. The woman is pictured with her son to highlight that she is also a mom. # Brand positioning The brand is positioned to highlight that people, in this case, women, are multifaceted and can be many things. The brand does this by showing how the female in the ad is a mom, but has many other aspects of her life to consider. The brand's values appear to align with showcasing freedom and versatility. # Product The product is not explicitly identified, but it is in a clear glass bottle with a black cap. A hand is shown holding the bottle, but there is no visible label to identify what kind of product is being sold. The bottle may be a perfume bottle, but this is implied only. The positioning is that the product will help its customers 'find your selves'. # Visual style The overall visual style is clean and simple with a focus on white backgrounds and light colors. The image is well-lit and the focus is on the woman and child in the photo. The overall effect is meant to convey a sense of peace and tranquility. # Hooks Headline: SHE WAS NEVER JUST ONE THING # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the statement that 'She was never just one thing,' suggesting that the woman has many characteristics. The message is told from the brand's perspective and highlights the brand's values of versatility. - The image transitions to a photo of a woman sitting cross-legged on the floor with her son in her lap. This implies that the woman is also a mom. The message is told from the brand's perspective to show the audience how the brand values freedom in identity. - The bag that is holding the photograph has the words 'Find your selves' on the bottom. This is from the brand's perspective and it ties together how people can find themselves using the brand.

# Ad summary This grid collage ad promotes the brand's Mother's Day message to celebrate all women and not box them in. The brand sells perfume and fragrance. # Brand positioning The brand is presented as celebratory of women and motherhood. It emphasizes the importance of not boxing women into stereotypes, especially on Mother's Day, suggesting a modern and inclusive approach to femininity. This positioning implies the brand values freedom, individuality, and a celebration of diverse roles and identities of women, pushing against traditional, limiting stereotypes. The brand carves out a space in the market that champions women's multifaceted nature. # Product The product featured is perfume or fragrance in a glass bottle with a dark brown cap. The bottle features a label with minimalist text. The product is meant to be gifted to women and mothers for Mother's Day. The ad emphasizes the celebration of women in their entirety, which suggests that this product is a way to honor and appreciate the women in the buyer's life. The perfume is shown in use in one of the panels, which implies that it is part of a daily ritual or a way to express individuality. # Visual style The visual style is clean and minimalist, with a focus on natural light and authentic moments. The production quality appears high, with professionally shot images arranged in a grid collage. The color palette is soft and neutral, dominated by white and light tones, creating a bright and airy feel. The layout is simple and direct, ensuring easy scannability. The imagery evokes a feeling of intimacy, family connection, and effortless elegance. # Hooks Headline: THE WOMAN BEHIND EVERYTHING # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a mother and daughter sitting on the stairs looking through a pink box of perfume, which conveys a personal, intimate moment. This opening intends to show the brand’s product being enjoyed in a family setting, setting a warm and relatable tone from the brand's perspective. - Next, the ad shows the mother and daughter laying on the floor, laughing and looking up at the camera. This is intended to highlight their joy and closeness. The audience experiences this moment from their perspective, with the brand aiming to elicit positive emotions and connect the product with happy memories. - Lastly, there is a panel showing the mother applying the perfume to her daughter’s wrist. The intended message here is that this product is shared and enjoyed across generations, fostering a sense of tradition and passing down appreciation for the fragrance. The customer experiences the ad from the brand's perspective.

# Ad summary This ad showcases the brand Poetic Dance and its perfumes in a grid format. The ad features a woman, presumed to be a mother, and her daughter opening Poetic Dance packages and enjoying the perfumes. The imagery is styled with a pink and white color scheme to reflect the brand's image. # Brand positioning Poetic Dance is positioned as a luxury brand of perfumes. The brand aims to occupy the space of elegant sophistication with a focus on sensory experiences and elevated lifestyle. The brand's use of soft pastel colors, minimalistic design, and high-quality product presentation imply a customer base that appreciates beauty, art, and self-expression. The brand follows traditional category norms of associating fragrance with personal style and emotional experiences but places emphasis on a clean and sophisticated approach. # Product The product being advertised is a collection of perfumes by Poetic Dance. The perfume is contained in a square, clear glass bottle with a dark brown cylindrical cap. The product line also includes a scented candle in a glass jar. The perfumes are presented as part of a luxury experience, often seen in gift sets and displayed with flowers or on elegant trays. The product is for individuals who seek refined and artistic fragrances. The ad addresses the potential purchase barrier of not being able to experience the scents in person by creating a visually alluring and emotionally resonant presentation. # Visual style The ad has a clean, minimalist aesthetic with a focus on soft lighting and pastel colors, primarily pink and white. The production quality appears to be high, with well-staged and carefully composed shots. The overall visual motif is a grid layout of individual images, which creates a collage-like effect. The image treatment includes background removal and color grading to enhance the soft, feminine feel. The ad's visual style is sophisticated and tailored for in-feed viewing, designed to capture attention with its elegant presentation and high-quality imagery. # Hooks Headline: WHO IS IT # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with various scenes of a woman and her daughter unboxing and interacting with Poetic Dance perfume products. This is intended to create a sense of anticipation and discovery from the customer's perspective. - Several shots highlight the product presentation, focusing on the pink packaging, flowers, and silver trays, aiming to convey the brand’s attention to detail and luxury feel from the brand's perspective. - A scene captures a tender moment between the mother and daughter as they apply the perfume, emphasizing the connection and emotional value associated with the product from the customer's perspective. - The ad concludes with a shot of the perfume bottle and product packaging, reinforcing the brand and product identity from the brand's perspective.

# Ad summary This is an image ad with the tagline 'An ode to you' for Mother's Day. It depicts an image of a mother and daughter lying down smiling at the camera, accompanied by a message celebrating all versions of mothers. The ad promotes a product at the bottom of the frame. # Brand positioning The brand appears to be a fragrance or skincare company. It is positioned as a brand that celebrates individuality, with the text 'writes her own rhythm' next to one of the products. It emphasizes celebrating the true self and rejecting being confined to traditional roles or expectations, as indicated by the line 'This Mother's Day, we don't box her in.' The brand appears to align with values of empowerment, self-expression, and authenticity, presenting itself as a choice for individuals who value uniqueness. # Product Two different products are featured. Both are in clear glass bottles with white labels and rose gold caps. The front product label has the brand name and product name stacked vertically, with a graphic of three rectangles on top. The product is encased in a pink branded box. The ad showcases these products in a way that highlights their aesthetic appeal and alignment with the brand's message of individuality. # Visual style The ad has a clean, modern aesthetic with soft, natural lighting. The layout is simple and structured, with a clear hierarchy of elements. The image treatment is minimal, with a focus on natural colors and tones. The typography is clean and legible, with a mix of sans-serif fonts. The ad appears to be made for in-feed placement, with a design that balances visual appeal and informative content. The soft aesthetic is likely to catch the viewer's eye. # Hooks Headline: AN ODE TO YOU # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action FIND YOUR SELVES # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins with the headline 'AN ODE TO YOU,' immediately directing the focus to a message of appreciation. This acts as an introduction to the theme of the advertisement. The perspective here is from the brand. - The image of a mother and daughter lying down smiling creates a visual connection to the viewer. This is meant to invoke the emotional bond between a mother and child and make the ad more relatable. The audience is experiencing this moment from an outside observer's point of view. - The ad includes a message that reads: 'She's not just "mum." She's every version she's ever had to be. The protector. The provider. The one who held it all together even when she felt like she was falling apart. This Mother's Day, we don't box her in. We celebrate all of her.' This is to celebrate mothers in all the different versions they come in. This message is coming from the brand. - The text 'FIND YOUR SELVES' serves as a call to action, encouraging viewers to explore their own individuality and connect with the brand on a personal level. This also comes from the brand.

# Ad summary This image ad is advertising the 'Find Your Selves' fragrance collection by Who is Elijah. The ad features an image of a woman and a child in front of a pink shopping bag and open product box displaying a candle and two fragrances. # Brand positioning Who is Elijah presents itself as an accessible luxury fragrance brand that offers gender-neutral scents. The brand is visually tied to a clean, minimalist aesthetic through its packaging design and color palette. It positions itself as being for individuals who seek sophisticated yet understated fragrances and home goods that complement their lifestyle, pushing against the market norms that often rely on celebrity endorsements or loud, overpowering scents. # Product The ad features the 'Find Your Selves' collection by Who is Elijah. The collection includes a candle and two different fragrances. The candle is in a clear glass jar with a white label, while the fragrances are in identical small, dark glass bottles with white labels and black caps, nestled inside a pink box with the brand name printed on the shopping bag. The collection is designed for the consumer to discover and express their personal style through scent. The ad aims to lower the barrier to purchase through visual appeal. # Visual style The ad has a clean and minimalist visual style, achieved through a soft, diffused lighting that creates a gentle ambiance. The backdrop is kept simple and unadorned. The color palette is soft, primarily using light pink and white, which gives the image a modern and sophisticated feel. The overall production quality appears to be high, with professional staging and attention to detail, suggesting a deliberate choice to highlight the brand’s modern and accessible luxury positioning. # Hooks Headline: FOR THE WOMAN WHO WRITES HER OWN RHYTHM # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts with an image of a woman embracing a child, which immediately conveys a sense of warmth and intimacy. This is presumably from the brand, and it draws viewers in by creating an emotional connection and humanizing the product offering. - The brand's collection is displayed below, which conveys a sense of curated experience. The brand is visually showcasing a complete offering for scenting oneself and one's home. - The ad concludes with the headline 'FOR THE WOMAN WHO WRITES HER OWN RHYTHM' and the product name 'Find Your Selves'. This section invites the consumer to view themself as an individual who is unique.

# Ad summary An image ad showing a woman and a child and featuring a product shot of a candle and fragrance set. The ad targets women who are also mothers. # Brand positioning The brand is positioned as providing products that women can use to connect with themselves. The visual style and messaging are soft and understated to come across as sophisticated. The brand seems to push against the norm of in-your-face advertising, and instead opts for a more subtle and emotional approach, and the company aligns with values such as self-discovery. # Product The product is a candle and fragrance set, which includes a small candle in a glass jar and two bottles of fragrances. The products are packaged in a pink box with a pink shopping bag. The overall impression is that the set is a luxurious treat for oneself, and can be used to 'find your selves'. # Visual style The ad has a soft, feminine aesthetic with a focus on natural lighting and muted colors. The overall impression is one of understated elegance and sophistication. The use of an envelope shape suggests a personal touch, as if the viewer is receiving a special message. # Hooks Headline: THE WOMAN BEHIND EVERYTHING # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad shows a woman and a child who are presumably mother and daughter, looking at a fragrance set. This is from the perspective of the viewer as an observer, as it's meant to showcase the product in a family context. - The ad then focuses on the products in the set, showcasing them in a stylized manner. This is from the brand's perspective, meant to highlight the aesthetic and functional aspects of the products. - The ad concludes with a message that invites the viewer to "find your selves," positioning the product as a tool for self-discovery. This is from the brand's perspective as well, with the intention of connecting with the audience on an emotional level.