How Mercado Livre Advertises on Meta

# Ad summary This ad showcases a cat water fountain that can be found on Mercado Libre and addresses the pain point of cats not enjoying drinking water. It features a woman showing the parts of the fountain and how to assemble it. She showcases a cat drinking from the water fountain. She encourages viewers to comment to receive the link. # Brand positioning The brand promoted in the ad is Mercado Libre. Mercado Libre is portrayed as a place where innovative solutions for pet owners' problems can be found. The brand aligns with convenience and ease of access, catering to the needs of pet owners seeking practical solutions for their pets. # Product The featured product is a cat water fountain that can be found on Mercado Libre. The fountain keeps the water fresh and is designed to make cats want to drink more water. The fountain is composed of a clear water tank, a yellow lid, a silver faucet, and a filter. # Visual style The ad's aesthetic is clean and straightforward, showcasing the product in a clear and concise manner. The editing style involves static shots and smooth transitions. The production quality appears to be a hybrid between UGC and a polished commercial. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Commente eu quero que te envio o link. (Comment I want to send you the link.) # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with a shot of water being poured into the water fountain. - 00:02–00:05 A hand is shown assembling the cat water fountain, placing the yellow lid, silver faucet, and filter inside the clear container. - 00:05–00:08 A cat drinks water from the cat water fountain. - 00:08–00:14 The camera zooms in on the water fountain, emphasizing its features. The camera then pans to the water fountain being assembled again.

# Ad summary This ad is a UGC-style video where a woman shows how she creates digital art on her iPad using an app called Procreate. She showcases the type of lettering she often creates for stationery products. # Brand positioning Milla Rabisca is presented as a brand that creates colorful, illustrated, and exclusive stationery products. The brand's identity is strongly tied to its signature "gordinhas" (chubby) lettering style, which is presented as a registered trademark that followers from the beginning of the brand's journey would recognize. The brand aligns with a fun, creative, and personalized lifestyle, as the brand allows for customized designs based on customer's requests. The brand bridges physical artistic techniques with digital methods. # Product The product is a custom-made notebook cover with colorful, illustrative lettering. The lettering shown is a phrase chosen by the customer: "Nunca esqueça que você é incrível" (Never forget that you are incredible), along with the name "Luciana Professora" (Luciana Teacher). The creator is making the digital artwork on her iPad 10 using the Procreate app, combining the physical artistic techniques with digital methods. The chubby lettering has become the brand's signature style, formerly done on paper and now converted to digital art. # Visual style The ad has a UGC feel, as it is shot with a focus on the product demonstration. The editing style features quick cuts, which align with the upbeat audio. The pacing stays consistent throughout the ad. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:05 00:00–00:05 The creator opens her iPad to show a piece of digital artwork. This is intended to signal that digital art will be featured in the video. - 00:05–00:10 00:05–00:10 The creator uses a stylus to navigate the Procreate app to make digital art, which conveys how the digital art is made. The perspective is from the creator, as she is speaking directly to the camera. - 00:10–00:20 00:10–00:20 A cover for a teacher is being made to present a use case for creating the digital art. The perspective is from the creator, as she is speaking directly to the camera. - 00:20–00:34 00:20–00:34 The customer chose a phrase to be written on the cover, which personalizes the design of the cover. The perspective is from the creator, as she is speaking directly to the camera. - 00:34–00:44 00:34–00:44 The creator discusses the brand's signature lettering, which emphasizes the brand's style. The perspective is from the creator, as she is speaking directly to the camera. - 00:44–00:50 00:44–00:50 The creator mentions when she bought the iPad and started making digital art to connect the present and past, showing how the art has progressed. The perspective is from the creator, as she is speaking directly to the camera. - 00:50–01:01 00:50–01:01 The creator describes the goal of making the lettering to emphasize how the illustrated designs make stationery unique and exclusive. The perspective is from the creator, as she is speaking directly to the camera. - 01:01–01:04 01:01–01:04 The creator states that another cover is done, which creates a sense of accomplishment. The perspective is from the creator, as she is speaking directly to the camera.

# Ad summary This ad showcases a white noise machine that helps with sleep and is available for purchase on Mercado Livre. # Brand positioning This ad promotes a relaxing sounds machine, available on Mercado Livre, that helps people sleep. The ad implies that the brand is promoting easy solutions that fit into the customer's lifestyle. # Product The advertised product is a white sound machine that helps people to relax and sleep. It has various buttons and settings that allow the user to customize their sleeping experience. According to the ad, it is “perfect for sleeping better, alleviating stress, and even calming children”. # Visual style The ad has a simple aesthetic with warm lighting. The editing style includes quick cuts and transitions. The production quality has a UGC feel, which supports the tone. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action Comment quero [I want] # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with a hand opening the bedroom door. - 00:01–00:03 00:01–00:03 The camera shows the bed where a person is sleeping, implying that the ad will focus on products and solutions to sleep better. - 00:03–00:05 00:03–00:05 The camera shows the white sound machine sitting on a table, highlighting the product that will be advertised. - 00:05–00:14 00:05–00:14 The camera shows the sound machine as a hand interacts with its various settings, like sound and time settings. This gives the viewer more information about the product and how it works.

# Ad summary The ad features a woman showcasing a multi-section frying pan. She encourages viewers to check who the second contact is from their share button. The ad is for Mercado Livre. # Brand positioning The brand is Mercado Livre. The brand is being promoted through a frying pan which can be purchased through the Mercado Livre website. # Product The featured product is a multi-section frying pan, divided into distinct cooking areas. There are two circular molds for cooking eggs or pancakes, while the remaining section of the pan has grill marks. The handle is made of wood, and the pan appears to be stone-coated. # Visual style The ad has a UGC feel. There are quick cuts, and the transitions are not smooth. The lighting is natural. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A frying pan with multiple sections is shown up close. - 00:01–00:09 00:01–00:09 The narrator asserts that someone is going to prove their love to the viewer, and that person is the second contact in their share options. This communicates a playful tone by framing a product share as an act of affection. - 00:09–00:15 00:09–00:15 The narrator prompts the viewer to click and find out who it is while prompting how the product will prove that person's love.

# Ad summary This ad promotes a nonstick frying pan with dedicated circular inserts for cooking eggs. The ad aims to persuade the viewer to purchase the frying pan because it does not require oil, leading to healthier and tastier meals. It also has free shipping when you check the description to purchase. # Brand positioning The brand appears to be targeting home cooks who value convenience and health. The ad does not directly state any brand values or lifestyle associations. The brand is positioned as functional, emphasizing the oil-free cooking aspect and the design for easy egg preparation, appealing to those seeking efficient and healthy cooking solutions. # Product The featured product is a non-stick frying pan with a gray speckled design and a wooden handle. It has a square cooking surface with grill lines and two circular inserts specifically designed for cooking eggs. The pan is promoted as enabling oil-free cooking, which the ad claims will make your coffee more delicious and healthy. The ad addresses the purchase barrier of shipping costs by highlighting that it includes free shipping and asks viewers to go to the description to find out more information. # Visual style The ad has a scrappy, UGC feel, consistent with content made for platforms like TikTok or Reels. The editing is minimal, with static shots and no transitions, which contributes to a casual, authentic tone. The pacing is slow. The audio is synchronous with the speaker. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The presenter holds up the frying pan, showcasing its unique design with egg inserts and grill surface. - 00:04–00:06 The presenter claims that the pan does not require oil. - 00:06–00:09 The presenter states that this will make the coffee more delicious and healthy. - 00:10–00:13 The presenter then urges viewers to take advantage of the offer. - 00:13–00:18 The presenter mentions checking the description for information and free shipping. - 00:18–00:20 The presenter encourages viewers to take advantage of the product. - 00:20–00:23 The presenter concludes the advertisement by stating that a good product runs out fast.

# Ad summary This ad showcases the Philco Multi Cook, highlighting its versatility, ease of use, and ability to cook a variety of recipes quickly and without oil. It emphasizes the product's compact design, which makes it ideal for countertop use and for facilitating the user's routine. # Brand positioning The Philco brand is presented as a provider of practical, multifunctional kitchen solutions designed to make cooking easier, faster, and healthier. The Multi Cook is positioned as a versatile appliance that allows users to create a variety of recipes quickly and without the need for oil, aligning with health-conscious consumers and those seeking convenience in the kitchen. The brand aims to occupy a space in the consumer's mind as an innovator in kitchen appliances that promotes ease of use and healthier cooking habits. # Product The Philco Multi Cook is a compact, non-stick kitchen appliance designed for quick and easy cooking. It features two circular cooking surfaces and indicator lights that signal when the device is ready. It can prepare a variety of recipes, including omelets, pancakes, hamburgers, and crepes, in under 10 minutes. The appliance cooks food without the need for oil, making it a healthier option. Its compact size and attractive design make it suitable for countertop display, and it is available for purchase on Mercado Livre. # Visual style The ad has a bright and clean aesthetic, with a focus on showcasing the product and the food being prepared. The editing style includes quick cuts to highlight different uses of the Multi Cook, as well as static shots to provide a clear view of the cooking process and the final product. The production quality is polished, giving a professional feel while still maintaining a relatable user-generated content (UGC) vibe. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Já Peça o Seu # Point of view - [object Object] # Storyline - 00:00–00:00 The ad opens by showcasing the Philco Multi Cook appliance. - 00:00–00:03 00:00–00:03: A voiceover introduces the product as another kitchen helper to be shown. - 00:03–00:10 00:03–00:10: The ad demonstrates various uses of the Multi Cook, including preparing tapioca with different fillings like cheese, banana, and honey. This highlights the product’s versatility and ease of use. The perspective is from the user showing how easy it is to assemble. - 00:10–00:17 00:10–00:17: The ad continues showcasing the Multi Cook's versatility by demonstrating it being used to make omelets with bacon, tomatoes, and broccoli. The ad shows that it can be used to create different meals, all prepared in the same device, without oil. - 00:17–00:21 00:17–00:21: The ad emphasizes that the Multi Cook allows for cooking without oil and is healthier by displaying other uses of the Multi Cook. This is intended to reassure viewers that they can enjoy their food in a healthier way, responding to a desire for health-conscious cooking. - 00:21–00:28 00:21–00:28: The ad concludes by highlighting the product’s compact size, ease of integrating into daily routines, aesthetic appeal on countertops, and availability on Mercado Livre. This is meant to encourage viewers to purchase the product.

# Ad summary The ad features a creator excitedly unboxing a pink ottoman from Mercado Livre to complete her vanity setup. She emphasizes its affordability, color, and comfort, encouraging viewers to purchase it using the provided ID. # Brand positioning The brand is presented as an affordable online marketplace. It focuses on delivering home decor items, particularly those appealing to a young, trend-conscious audience interested in creating aesthetically pleasing spaces. The ad positions the brand as catering to individual tastes and design aspirations. It aligns with a lifestyle centered around self-expression and budget-friendly decorating. The ad ignores the norm of more formal or luxury decor and leans into accessible and colorful interior pieces. The overall brand positioning blends functional affordability with the emotional value of personalizing one's space. # Product The featured product is a small, square pink ottoman marketed as a vanity stool. It is designed for seating while applying makeup or getting ready, complementing the vanity setup. The product is described as affordable, cute, and comfortable, addressing potential purchase barriers like cost and practicality. It is shown as a recent purchase, delivered in protective plastic wrap. The ottoman is highlighted as being the right color (pink) and style for the customer's room, promising to meet her specific aesthetic desires. The ad suggests that the product is desirable due to its affordability, comfort, and ability to enhance the user's personal space. # Visual style The ad features a casual, UGC-style aesthetic. The video appears to be shot using a phone camera in a home setting with simple lighting. Quick cuts are used. The production quality aligns with the intended tone of a relatable, budget-conscious consumer. The video is consistently center-framed with some handheld camera movement. The video pacing is moderate. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Vou deixar aqui para vocês o ID do Mercado Livre. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator presents a large, wrapped box with a pink item inside. - 00:01–00:06 00:01–00:06: She announces the arrival of a stool, joking that it arrived before her vanity. This sets a playful tone and hints at the challenges of room decorating. - 00:06–00:10 00:06–00:10: She humorously describes her vanity as a sensitive topic. This builds anticipation and establishes a lighthearted, relatable connection. - 00:10–00:17 00:10–00:17: The creator expresses excitement about the stool's arrival and her desire to have everything at once. This creates a sense of shared impatience and enthusiasm. - 00:17–00:23 00:17–00:23: She removes the wrapping, revealing the pink ottoman. She expresses her affection for its appearance and new scent, which adds sensory appeal. - 00:23–00:31 00:23–00:31: The creator announces that she will test it for comfort. She sits on the ottoman, confirming its comfort and inviting viewers to observe. This provides a mini product demo. - 00:31–00:41 00:31–00:41: She shares her anticipation about using the ottoman with her vanity. This reinforces the aspirational lifestyle. - 00:41–00:47 00:41–00:47: The creator shares why she chose this specific ottoman, citing its affordability and appealing color. This addresses common purchasing considerations. - 00:47–00:53 00:47–00:53: She provides the Mercado Livre ID for viewers to purchase the ottoman, confident they will love it. This directly prompts action and completes the narrative.

# Ad summary This ad showcases black mesh trash cans that can be purchased on Mercado Libre. The speaker unboxes the trash cans and states that they will match the office decor, which has black accents. The speaker shares the code for the trash cans, so other people can find and purchase them. # Brand positioning This ad promotes Mercado Libre, an online marketplace similar to eBay or Amazon. The ad positions Mercado Libre as a place where consumers can find a wide variety of products, from common household items to decor. The ad encourages consumers to purchase from Mercado Libre to obtain items that match their personal styles. # Product This ad promotes black mesh trash cans purchased from Mercado Libre. The trash cans are round and have a mesh design with a solid black base and trim. The speaker says that the black trash cans will match the rest of the office decor, which has black accents. The speaker provides the product code for these trash cans, and says that interested customers can find them on Mercado Libre using that code. # Visual style The ad has a UGC feel. It looks like it was filmed on a phone by a customer of Mercado Livre. The editing consists of simple cuts from one shot to the next. The cuts are timed to the voiceover. The visual style supports the casual tone, which comes across as authentic and approachable. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The speaker unboxes a package from Mercado Libre containing black mesh trash cans. - 00:05–00:09 The speaker states that the trash cans will match the decor of her office. - 00:09–00:16 The speaker provides the product code for the trash cans and tells interested viewers where they can find them on Mercado Libre.

# Ad summary A man is sitting on a couch playing a game on his laptop. He sees that others are saying that the Madara skin is the easiest to get in the game, so he tries to get it. It takes him over 2,000 gems to get it. # Brand positioning The ad features a Lenovo LOQ-8 laptop. The laptop seems to be a gaming laptop, with the ad highlighting its performance during gameplay. Lenovo is trying to capture the space in consumer's minds as a reliable gaming laptop brand. # Product The ad features a Lenovo LOQ-8 laptop. The man in the ad uses the laptop for gaming, showing that it is a high-performing product that can handle the requirements of the game. The model name is 'NOTEBOOK LENOVO LOQ-8' and it can be purchased from MERCADO LIVRE. # Visual style The ad has a UGC feel to it. It feels like the video was recorded by the person themselves. The editing style consists of quick cuts and is timed to the voiceover and the music. The pacing is fast. The production quality is a hybrid of UGC and polished commercial. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The man is sitting on the couch looking at his laptop screen. - 00:03–00:06 He stands up and states that he is going to trust what he's been hearing. - 00:06–00:08 He sits down on the couch, back to the laptop, and says that he's going to get it quickly. - 00:08–00:13 The man looks at the laptop screen and is surprised that he got something, but then quickly realizes it is a weapon case. - 00:13–00:15 The man stands up, chuckling at himself, and says he was scared. - 00:15–00:20 The man sits down on the couch and starts spinning the wheel again. He says he hopes to have the luck to get 100 fragments in one spin. - 00:20–00:22 The man stands up and is told that he's unlucky. - 00:22–00:25 The man sits back down on the couch and is told that he's already spent close to 1000 gems but only has 100 fragments. - 00:25–00:27 The man stands up, upset, stating that it wasn't supposed to be this difficult. - 00:27–00:33 He sits down, saying that he'll see how it goes and says that it will come directly in the spins. He says to trust him and is told to trust himself. - 00:33–00:35 The man stands up and is told by someone else that the way it's going, it won't happen. - 00:35–00:39 The man sits down and says that every time the M60 box shows up, he thinks it's the Madara skin. - 00:39–00:41 He stands up and is told that the game likes to play around. - 00:41–00:44 The man sits back down and says it's close, and he's almost got it. - 00:44–00:47 He stands up, upset that he has spent 2,000 gems. - 00:47–00:50 The man sits down on the couch, saying that there's too much faith in each other, which is why things don't go right. - 00:50–00:53 The man stands up, saying that he won't say anything else. - 00:53–00:59 The man sits back down at his computer, saying that it's coming. He gets the skin and is excited. He states that he said it was going to come in spins. - 00:59–01:06 The man is told that there were less than 20 fragments left, and he states that he economized by 50 diamonds. He then closes his computer.

# Ad summary This ad promotes a range hood, sold on Mercado Libre, highlighting its ambient light feature and affordability. It uses a conversation format between two friends, emphasizing the appeal of the product and the discounts available. # Brand positioning Mercado Libre is presented as a reliable online marketplace where one can purchase kitchen appliances like a range hood at an affordable price. The brand promises convenience, variety, and savings through exclusive discounts. The brand is positioned as practical, accessible, and focused on affordability, catering to consumers seeking value for their money while upgrading their homes. # Product The product being advertised is a stainless steel range hood, purchased from Mercado Libre. It features a built-in orange ambient light, which is highlighted as a key selling point and aesthetic enhancement. The product is described as being affordable, especially when purchased with the discounts available on Mercado Libre. The range hood is intended for home use, specifically in the kitchen above a stove, and is shown in a real home environment. The use occasion is for people who cook at home, appreciate kitchen aesthetics, and are looking for cost-effective solutions. The ad emphasizes the affordability of the product and Mercado Libre's discounts as a way to overcome purchase barriers. # Visual style The ad has a simple, UGC-style aesthetic, with natural lighting and handheld camera work. The video uses quick cuts and transitions, keeping the pace brisk. The production quality is basic, giving it an authentic, relatable feel. There are no obvious visual motifs, but the focus remains consistently on the product and its features. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Então vai lá, corre e garanta já o seu. # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06: The video opens with a shot of a range hood in a kitchen, with a voiceover introducing the product and mentioning the friend's reaction to it. - 00:06–00:11 00:06–00:11: The scene shifts to a friend admiring the range hood, focusing on its appearance and origin from Mercado Libre. This shows the moment from the point of view of the friend who is viewing the appliance for the first time. - 00:11–00:15 00:11–00:15: The friend expresses her appreciation for the ambient light feature of the range hood, emphasizing its aesthetic appeal. The point of view comes from the friend who is expressing what she likes about the appliance. - 00:15–00:20 00:15–00:20: The conversation continues with a discussion about the light's color and how it enhances the kitchen's ambiance, followed by a wider shot of the kitchen. The point of view comes from the owner as she highlights her purchase and the friend's reaction to it. - 00:20–00:23 00:20–00:23: The friend asks about the price, showing interest in purchasing one herself, indicating the product’s desirability. The point of view comes from the friend as she expresses what she likes about the appliance. - 00:24–00:29 00:24–00:29: The initial owner highlights the affordability and discounts available on Mercado Libre, encouraging the friend to purchase. The point of view comes from the owner as she highlights her purchase and the friend's reaction to it. - 00:29–00:31 00:29–00:31: The friend decides to take advantage of the discounts and buy one today. The point of view comes from the friend who is expressing what she likes about the appliance. - 00:31–00:34 00:31–00:34: The final scene encourages viewers to purchase the range hood. The tone is urgent and the speaker's perspective is geared toward influencing the viewer to take action and buy their own unit.

# Ad summary This ad features a POV shot of a person demonstrating a mini portable vacuum cleaner for makeup drawers and hard to reach spaces. The ad highlights how the vacuum makes cleaning makeup spills and drawers easy. # Brand positioning This ad focuses on presenting a functional product that addresses a specific, common problem. The brand appears to be positioning itself as a provider of convenient cleaning solutions for makeup organization. The values are efficiency and ease of use, catering to those who want to maintain an organized space with minimal effort. The brand ignores the typical marketing hype, and instead opts for a demo-led approach. The ad communicates a functional and practical product that can solve an everyday problem. # Product The ad features a mini portable vacuum cleaner. It is a compact, cordless vacuum designed for cleaning small spaces, such as makeup drawers and hard-to-reach areas. It effectively removes loose powder and debris. The vacuum is designed for easy cleaning and maintaining an organized makeup area. The product addresses the challenge of cleaning makeup spills and clutter by providing a convenient and efficient cleaning solution. The ad aims to show the ease and effectiveness of the product, making it appealing to those who value cleanliness and organization in their makeup routine. # Visual style The ad features a bright and clean aesthetic, typical of many product demonstration videos on social media. The editing style is straightforward, using static shots and direct cuts. The video has a polished, commercial feel, maintaining a clean and professional look while still appearing accessible. The pacing is moderate, matching the rhythm of the background music. Cuts are generally synced with the music beats, enhancing the overall presentation. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The shot opens with a close-up of a drawer filled with makeup products covered in loose powder. The tone is one of exasperation, as indicated by the overlay text. - 00:01–00:02 Next, the hand holding the mini portable vacuum cleaner enters the frame, showcasing the product as the solution to the mess. The perspective is from the user's point of view, demonstrating how easily the vacuum can be used. - 00:02–00:05 The vacuum cleaner is shown in operation, cleaning the loose powder off the makeup products in the drawer. The intention is to show the product in action and highlight its effectiveness. - 00:06–00:08 The vacuum cleaner is used to clean the inside corners of the makeup drawer, removing residual debris. This demonstrates the vacuum's ability to reach tight spaces and thorough cleaning capability. - 00:10–00:12 Finally, the vacuum is used to clean the sliding tracks of the makeup drawer, removing accumulated dirt and dust. The focus is on showing the product's versatility and comprehensive cleaning ability.

# Ad summary A UGC-style video where a woman unboxes a Ulanzi J12 wireless microphone that she bought on sale from Mercado Livre to improve the sound quality of her videos. She shows the contents of the box, which includes 2 lapel microphones and a charging case. After connecting the receiver to her iPhone, she asks for feedback on the sound quality when speaking through the microphone. # Brand positioning Ulanzi is presented as a brand that creates high-quality microphones for content creators. The ad suggests it is a popular brand amongst 'blogueiras'. The brand aims to occupy the consumer's mind as a reliable option for vloggers needing to improve their audio quality, without being too expensive. # Product The Ulanzi J12 is a wireless microphone system with two lapel microphones and a charging case. The charging case charges the microphones when stored inside, and also holds the receiver. The receiver connects directly to the phone, with options for iPhone 14 or USB-C. The presenter says she bought it from Mercado Livre during a sale and will provide an ID for her followers. She highlights the importance of buying the microphone that is compatible with your phone. # Visual style The video has a casual, UGC feel. The shots are primarily static, recorded selfie-style with soft, natural lighting. The editing pace is smooth, with cuts occurring every few seconds to maintain a consistent rhythm. The video is generally well-lit with a blurred background, making it feel more polished and professional than typical UGC content. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Deixa aqui seu comentário o que é que vocês acharam do microfone novo (Leave your comment here what you thought of the new microphone) # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The presenter holds up a packaged Ulanzi J12 microphone and states that she found this microphone on Mercado Livre. - 00:03–00:15 00:03–00:15 She states that she has been researching the brand, that its quality is excellent, and that she finally bought a microphone to improve her audio quality. - 00:15–00:37 00:15–00:37 The presenter displays the box and states that the J12 has two plug options for different phones, and points out that hers is for iPhone 14 or earlier. She opens the box to reveal the charging case inside. - 00:37–00:59 00:37–00:59 She removes the charging case and notes that the charging case charges the microphones. She opens the charging case to reveal two microphones and states that it's good to have two in case one runs out of battery. - 00:59–01:09 00:59–01:09 She removes the receiver and one of the microphones from the case. She states that the receiver needs to be connected every time that you want to use the microphone. - 01:09–01:15 01:09–01:15 She holds up the microphone and states that it is a lapel microphone that can be clipped onto clothing. She notes that it can be charged individually, as well. She exclaims that it's 'babado'. - 01:15–01:34 01:15–01:34 Text overlay reads, 'Com Microfone' (With Microphone). She asks for feedback on the audio quality and states that she did a lot of research on microphones before landing on this one. - 01:34–01:50 01:34–01:50 She plans to record other videos to be sure that she likes the microphone and notes that she wanted a microphone to focus on her voice instead of external noises. - 01:50–02:03 01:50–02:03 She listens to the ambient sound to highlight external noises, and then states, 'But anyway, friends, I'm very, very happy with this achievement to improve the video quality.' - 02:03–02:23 02:03–02:23 The presenter holds up the microphone's packaging and states that she bought it on sale from Mercado Livre and will provide an ID in case any 'influenciadora' wants to acquire one, as well. She signs off with a kiss and a request for the audience to leave a comment about what they thought about the new microphone.

# Ad summary This ad features a woman discussing her personal goals for the next 80 days, which is part of a challenge for herself that will begin on November 6th and end on Christmas. She will tackle five areas: Home, health, appearance, work and personal life. She shares plans for each of these areas, such as losing weight and keeping her home more clean. # Brand positioning This ad does not explicitly mention a brand. It implicitly positions the content creator as someone who balances personal goals with productivity by using an iPad to organize different areas of her life. The brand promotes the tone of self-improvement through organization and focus. # Product The ad features an iPad with a keyboard attached as the product. The woman says she uses it to organize different areas of her life. She states that she will use the product in order to organize for a challenge that she is doing, which will be 80 days long. # Visual style The ad has a UGC style feel. The shots are mostly static and in selfie style. The transitions are basic cuts and the production quality is of a lower quality. The cuts stay at a consistent rate throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Vamos juntas? # Point of view - [object Object] # Storyline - 00:00–00:14 00:00–00:14 In a video shown on an iPad, a woman states that she knows everything she needs to do to change her life, but she isn't doing it. She then states that what people can do is decide how things will be from now on. She states that for the next 180 days, she will be building the life of her dreams. This is meant to show how it feels to feel stuck and how it can inspire change. - 00:14–00:27 00:14–00:27 A woman addresses the camera and states that after leaving her corporate job 3-4 years ago, she still feels exactly like the woman in the video, but she doesn't want to wait until the end of the year to pursue the life of her dreams. The woman is presented as someone who is inspired by the video to start her own challenge. - 00:27–00:33 00:27–00:33 The woman says that she will divide her challenge into 5 categories: House, health, appearance, work and personal life. This is meant to introduce the viewer to the specific ways in which she will be improving her life. - 00:33–00:45 00:33–00:45 The woman says she will share her goals, and that the principal goal is related to health. She says she wants to lose weight without giving herself excuses. This is designed to convey a relatable struggle and a desire for real change. - 00:45–00:53 00:45–00:53 The woman says that in order to do this, she needs to follow her diet plan, continue with her physical activities, and add cardio to most of her days. This is meant to give tangible steps for the viewer to also follow. She also states that she is organizing the challenge on her iPad. - 00:53–01:02 00:53–01:02 The woman states that for her house, she wants to keep it more clean and organized without spending hours doing it, and for her appearance, she wants to get ready more and make outfits to work even when at home. This is meant to show steps to incorporate some glamor and balance to life, without spending too much time or effort. - 01:02–01:05 01:02–01:05 The woman states that she also wants to feel good regardless of her weight. This is meant to reinforce her message of self-acceptance and self-love. - 01:05–01:12 01:05–01:12 The woman states that with work, which is related to social media, she wants to post every day with quality, and personally she wants to consume less and produce more. This is meant to show a focus on creativity and creation, in balance with her work life. - 01:12–01:22 01:12–01:22 The woman states that it is important to disconnect, and personally she wants to be more offline, and focus on hobbies, drawings, and paintings. This is meant to encourage the viewer to also get more in touch with their artistic and offline side. - 01:22–01:36 01:22–01:36 The woman ends by stating that the challenge starts on Monday, November 6th and will go until Christmas, and will be 80 days. She states that the viewer can participate together. This is meant to end with an encouragement for the viewer to join the challenge.

# Ad summary This ad showcases a pocket-sized iron and steamer in one. A woman is shown unboxing the product and using both the iron and steaming functions on various clothing items to demonstrate effectiveness. She then leaves the ID for Mercado Livre in the caption. # Brand positioning Gaabor is presented as a solution for those who dislike ironing, especially when traveling. The brand's pocket-sized iron and steamer is marketed toward people who want the ability to easily iron or steam clothing wherever they are. The brand's functional positioning is based on performance and simplicity. The products are designed to streamline garment care with a compact, portable design that eliminates the need for a traditional ironing board. # Product Gaabor's pocket-sized iron and steamer in one is advertised as a small and practical device that can be used vertically or horizontally, with or without steam. It is designed to fit in any small space, making it ideal for travel. It has a ceramic base for smooth gliding, as well as high power despite its small size. The ad highlights how easy it is to smooth all the edges of a garment. The user is also shown that there is an included water-filling component. # Visual style The ad uses a mix of static and smooth transitions with simple editing. The video has a polished commercial quality. The aesthetic is minimalistic, with pale color schemes. The pacing is consistent at around 25 CPM. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad begins with a shot of a white t-shirt with a Hello Kitty graphic being steamed with the product. A comparison split screen shows the before-and-after state of the shirt to illustrate effectiveness. The narrator states that this is an iron that turns into a steamer, for those like her who never want to iron again. The message is that this product simplifies ironing. - 00:02–00:06 00:02–00:06 The camera zooms in on the product resting on its base. The narrator mentions discovering this "pocket iron" and highlights that it can be used vertically or horizontally. The message is that this product is versatile and useful. - 00:06–00:14 00:06–00:14 A hand is shown opening a product box, which holds a manual and other product components. The pocket iron is then unwrapped and shown on a wooden table along with all of its accessories. The message is that this product is easily portable. - 00:14–00:17 00:14–00:17 The narrator asks if the product actually works. She then holds the pocket iron over a gray, quilted surface. - 00:17–00:20 00:17–00:20 The narrator then shows herself using the pocket iron on the gray, quilted surface to demonstrate effectiveness. She mentions being "positively surprised" by the product. The message is that this product is effective. - 00:20–00:22 00:20–00:22 The camera zooms in on a beige top hanging on a hanger. The narrator mentions that the base of the iron is ceramic, which allows it to glide well. - 00:22–00:25 00:22–00:25 The narrator then lays the top on the gray, quilted surface and uses the pocket iron to smooth it out, explaining that she prefers the iron function. The message is that this product offers more control than other comparable steaming devices. - 00:25–00:31 00:25–00:31 The narrator then shows another before and after split screen to illustrate the product's effectiveness. She mentions that while both functions work, she can get more done with the iron function, which allows her to access every part of the garment with ease. The message is that this product is effective and efficient. - 00:31–00:34 00:31–00:34 The narrator is shown using the pocket iron to steam the Hello Kitty graphic tee from the beginning of the ad, explaining that it is good to have the steaming function as well. The message is that this product is versatile and useful. - 00:34–00:41 00:34–00:41 The narrator says that she will leave the ID for Mercado Livre in the caption. She holds the product up, and then places it back on its base, stating that she doesn't usually iron but that this product has been helpful. The message is that this product is effective, even for people who don't usually iron.

# Ad summary This ad shows a person putting a mug of coffee into the microwave and selecting what they think is the reheat setting. The microwave immediately goes haywire, causing them to stop it in a panic. Text on screen tells the user to avoid this, and instead to try a product to reheat coffee correctly. # Brand positioning This ad does not describe the featured brand. The brand is indirectly positioned as a solution to reheating coffee. It is implied that there is a better way to heat coffee than using a microwave, and this brand provides that solution. # Product The ad is intended to promote a better way to reheat coffee than in a microwave. It is implied that this brand offers a method of reheating coffee that avoids the potential hazards and unpleasantness of microwaving, but the actual product is not shown. The ad does not mention competitors or comparison products. # Visual style The ad has a casual, UGC feel, shot in a home kitchen with bright but natural-looking lighting. The editing consists of quick cuts to maintain a fast pace, and the visuals are synced to the audio effects to emphasize key moments. There are no smooth transitions or sophisticated effects, contributing to the authentic feel of the ad. Overall the production quality is simple, which supports the tone of the ad. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The ad opens with a shot inside of a microwave, as a hand places a mug of coffee on the turntable. The message is that the person is intending to reheat coffee in the microwave. The shot is from the perspective of someone looking in a microwave, which conveys a sense of observation. - 00:02–00:04 00:02–00:04 The microwave door closes, and the camera is now focused on the microwave's control panel. The message is that the person is now going to set the cook time. This shot is from the perspective of the user. - 00:04–00:06 00:04–00:06 The user pushes a button with a food icon. Then they push the number 1 and 6. The message conveyed is that the user has selected a seemingly standard setting. This shot is from the user's perspective. - 00:06–00:08 00:06–00:08 The user then presses the start button. They are doing all the usual things to microwave something. This shot is from the user's perspective. - 00:08–00:13 00:08–00:13 The microwave is starting to spark inside. The sound and visual cues indicate that the coffee is not reheating correctly. It is implied that the microwave has been set wrong. The audience experiences the intensity of the sparks along with the person. - 00:13–00:15 00:13–00:15 The user abruptly stops the microwave. It is implied that they don't want the sparks to continue. The audience experiences the user's panic. - 00:15–00:21 00:15–00:21 The user quickly removes the coffee from the microwave and presents it to the camera. The overall message is that using the microwave to reheat coffee is not a good idea. The perspective shifts to a neutral observer.

# Ad summary This ad features a woman who speaks directly to the camera, discussing the importance of saving money and not upgrading to the latest iPhone model if her current one is working properly. She suggests that the brand values practicality and financial responsibility. # Brand positioning The brand is presented as one that prioritizes financial responsibility and practicality. It caters to consumers who value saving money and making smart financial decisions, rather than impulsively buying the latest trendy items. The brand aligns with a lifestyle that appreciates the value of money and encourages mindful spending habits. It pushes against the norm of constantly upgrading to the newest technology, suggesting that functionality and necessity should outweigh the desire for the latest gadgets. The brand positioning leans towards being functional, focusing on the practical aspects of using a product until it no longer serves its purpose. # Product The product featured is an iPhone, specifically implied to be an older model as the woman directly states that even though the iPhone 17 is rumored to be released, she will keep her older iPhone 12 because it still works. The product is for anyone who values financial prudence and doesn't feel pressured to constantly upgrade to the latest technology. A key product detail highlighted is its functionality and durability, suggesting it is worth using until it no longer serves its purpose. A USP conveyed is the message that a working device is better than a new, expensive one. There is no specific use occasion mentioned beyond everyday use. The ad addresses the purchase barrier of feeling pressured to buy the newest models, emphasizing the value of money and practicality. # Visual style The ad has a casual, UGC feel, with a simple background and straightforward presentation. The lighting is slightly stylized with a green tint, but the overall production quality is basic, resembling content made for social media. The editing is minimal, consisting of static shots with no transitions. The pacing is natural and conversational. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman directly addresses the camera, presenting a question about whether people will upgrade to the latest iPhone 17. - 00:01–00:05 She challenges the notion of constantly upgrading, contrasting herself with those who finance the latest iPhone in installments. - 00:05–00:11 The woman asserts that her father taught her the value of money and explains that as long as an object is working, there's no reason to replace it.

# Ad summary This ad promotes Philips wired headphones. The presenter unboxes a pair that she purchased from Mercado Libre (the Brazilian version of Ebay) and shares details about the sound quality, cable length, and built-in microphone. # Brand positioning Philips is presented as an established electronics brand that offers affordable and reliable audio solutions for everyday use. The ad subtly positions Philips against modern wireless options, suggesting that its classic wired headphones still hold value and relevance for consumers who appreciate simplicity and practicality. The brand's headphone and headset products are a practical choice for consumers who value reliable performance without the need for wireless connectivity or high-end features. # Product The featured product is Philips wired headphones, specifically the 1000 Series model. It is a classic in-ear headphone with a standard 3.5mm audio jack for broad compatibility. The headphones have a built-in microphone on the cable with a button for answering and ending calls. The cord is long, rubberized, and includes a clip for attaching to clothing. The creator bought them online via Mercado Libre. She notes that the sound quality delivers well-balanced bass and clarity. The product is designed for anyone who likes technology but prefers the old-fashioned, classic wired headphones. # Visual style The ad features a casual, UGC-style aesthetic with a mix of close-up product shots and direct address. The editing includes some jump cuts to keep the pacing quick and maintain viewer attention. The production quality is simple, focusing on clearly showcasing the product and its features in a straightforward manner. The color scheme uses pastel hues for a light, friendly mood. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comenta EU QUERO Que envio link dele # Point of view - [object Object] # Storyline - 00:00–00:05 The ad opens with the presenter speaking directly to viewers who prefer classic wired headphones despite technological advancements. - 00:05–00:09 The presenter then transitions to showing her Philips headphones, noting that she always shows her original Philips headphones. - 00:10–00:14 Next, she states that it is always good to have a classic phone to leave in a bag, then shows the Philips wired headphones that she purchased. - 00:14–00:18 She found the original Philips headphones on sale on the Mercado Libre app. - 00:19–00:25 The presenter continues by sharing that, for the price, the headphones deliver very good sound, with well-balanced bass and clarity. - 00:25–00:34 She points out additional features, including the rubberized cable, built-in microphone, and a clip for attaching to clothing. - 00:34–00:39 The presenter shares that she was surprised by the quality for the price she paid, and because they are the original Philips headphones. - 00:39–00:50 The presenter concludes by asking viewers who also like technology but don't forego classic headphones to comment “I WANT” so she can send them the link.

# Ad summary The ad promotes Electrolux microwaves in the "torre quente" setup, which houses the oven and microwave in a single unit. The creator presents the idea that a small kitchen may not be suitable for this setup, as the homeowner would be forgoing a lot of storage space. She follows this by saying that she loves her Electrolux microwave, and shares that she will leave the ID of where she purchased her microwave in the caption. # Brand positioning Electrolux is presented as a brand that homeowners enjoy and admire. The featured products blend seamlessly into a modern, upscale kitchen, which suggests that the brand is focused on aesthetically pleasing kitchen appliances. The products are presented as valuable, though the speaker points out a circumstance where the products (and by implication, the brand) may not be right for everyone. # Product The product is the Electrolux microwave, presented as a sleek, metallic appliance that adds to the design of the speaker's kitchen. The speaker notes that her microwave looks good, and matches her kitchen, implying that it is not only functional but stylish as well. She also mentions that she enjoys her microwave, implying that the product is not only aesthetically pleasing but also a valuable addition to any kitchen. # Visual style The ad has a clean, neutral aesthetic, with light gray cabinets, black countertops, and stainless steel appliances. The editing is simple and straightforward, with smooth transitions between shots. The ad has a UGC feel due to the lack of sophisticated editing or camera work. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad starts with a close-up of a "torre quente" setup, with a microwave and oven housed in a single unit, and says, "Don't make a torre quente without watching this video." This grabs the attention of those who are planning their kitchen setup, and positions the rest of the video as a word of warning for torre quente setups. - 00:02–00:12 The creator continues, "It is beautiful and ergonomic, but have you stopped to consider that if your kitchen is small, you'll be giving up a lot of storage space to have a microwave and oven always at your fingertips?" This questions the value of the torre quente setup in the context of small kitchens, and warns those with small kitchens to consider whether it's right for them. - 00:12–00:13 The creator pivots, "In mine, I opted for the torre quente." This establishes that the creator did, in fact, go with the torre quente setup, despite the considerations she previously mentioned. - 00:13–00:15 The creator continues, "There's my microwave that I like a lot." This transitions to highlighting the microwave itself, and establishes the speaker's admiration of it. - 00:15–00:21 The creator states, "I think it's very pretty and it matches my kitchen. It's from Electrolux. I'll leave the ID from Mercado Livre in the caption." This explicitly highlights the microwave's appearance, aesthetic value, and branding. - 00:21–00:33 The creator goes on to state, "And I don't regret having put the oven in that place of the cabinet. The oven is also great, but I don't use it very often, so if it were below the cooktop, it wouldn't be as ergonomic as it is in the torre, it wouldn't make much of a difference in my day to day." This continues to defend the decision to have the torre quente, while also providing some real-world context as to why the particular setup works for her. - 00:33–00:34 The creator ends with, "And you, what do you prefer?" This turns the question to the viewer, and invites them to share their own preferences.

# Ad summary string # Brand positioning The brand is presented as a provider of accessible home entertainment solutions, offering a portable projector that brings a cinematic experience into the home. The ad emphasizes the brand's focus on convenience, ease of use, and affordability, allowing customers to transform any space into a personal cinema. By featuring Mercado Livre (Free Market), the brand aligns with accessibility and affordability by using an existing marketplace instead of offering a direct purchase link. The brand does not push against category norms or competitor behaviors; it follows them by making cinematic experiences available at home. The brand positioning is functional, focusing on simplicity and performance. # Product The product is a portable projector designed to bring a cinematic experience into the home. The projector has a modern design and is easy to use, guaranteeing a clear image. It can transform any wall into a movie screen at home. The advertised features include its portability and ease of use, which are highlighted to address potential barriers related to setup and space requirements. The ad encourages viewers to comment "quero" (I want) to receive the link in private. # Visual style The ad has a UGC feel with a casual, slightly shaky camera work, meant to mimic content found on social media. Editing is mostly static shots, with a few pans. The production quality is a hybrid, balancing between a polished commercial and raw content. The pacing is moderate, with cuts roughly every 3-4 seconds. Audio and visual elements are in sync. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Comente quero para receber no privado. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The video opens with a static shot of a portable projector on a bedside table. The message conveyed is that the presenter found this projector on Mercado Libre. This is from the perspective of the user. The tone is casual and enthusiastic. - 00:02–00:05 00:02–00:05 The camera pans around the projector to show its various ports and power switch. The message is that the projector has a modern design and is easy to use. This is from the perspective of the user who is demonstrating the product. - 00:05–00:07 00:05–00:07 The shot shows a remote control in the user's hand and the projector on the table. The message is that the projector is remote-controlled and user-friendly. - 00:07–00:12 00:07–00:12 The scene transitions to show the projector in use, displaying a Netflix interface on a wall in a darkened room. The message is that the projector provides a clear image and can transform any wall into a cinema screen. - 00:12–00:15 00:12–00:15 The scene shows various images projected onto the wall. The message conveyed is that the projector can show different types of content.

# Ad summary This ad shows a woman using a mixer to cut up an onion and garlic. She notes that it is very easy to use. # Brand positioning The brand is presented as a functional tool to simplify cooking, specifically chopping ingredients, with the promise of convenience and time-saving. The brand aligns with a practical lifestyle focused on efficient meal preparation. It pushes against the traditional norm of manual chopping, offering a quick alternative. The brand positioning is functional, emphasizing the simplicity and speed of the mixer. # Product The product is a mixer, used here specifically as a tool to chop vegetables. It is implied to be for anyone who cooks at home, and wants to save time and effort preparing meals. The ad explicitly highlights the mixer's ability to quickly chop onions and garlic, addressing the common inconvenience of manual chopping. The ad also briefly shows the mixer's attachments: a whisk, an immersion blender, and the chopping component, suggesting the mixer has multiple uses. The overall message conveys that the mixer is a time-saving tool that makes cooking easier and more convenient. # Visual style The ad has a simple, user-generated content (UGC) feel, with natural lighting and handheld camera work. The editing style consists of quick cuts to show the product in use and the resulting chopped ingredients. The pacing is fairly consistent, with cuts timed to the operation of the product. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with a shot of a countertop with several kitchen appliances and the ingredients for a recipe. - 00:02–00:08 The narrator describes the ingredients she will use and places diced onion and garlic into the chopping container. - 00:09–00:31 The narrator attaches the mixer to the chopping container and begins to chop the ingredients, alternating between speeds. She notes how fast the appliance chops, demonstrating the key value proposition. - 00:32–00:36 The narrator shows the finished product.