How Natura Advertises on Meta

# Ad summary The ad features a creator sharing her thoughts on Natura products after trying them, and she shares a coupon to buy them on the Natura app. # Brand positioning Natura is presented as a brand of quality beauty and skincare products that are worth the money, even for the most discerning customers. The brand encourages smart shopping by offering discounts and promotions through its app, so users can get more for their money. The brand is also presented as trendy with products that are "viral." # Product The Natura brand features a variety of beauty and skincare products, including: the Tododia line of skincare products, including the Todonoite Kit of body splash, soap and lotion. The Una line of make-up, which includes the Base Serum and the Una Artisan Kit. Other products mentioned are sunscreen, and concealer. All products are presented as high-quality, worth the price, and made even better by Natura's first-time user app coupon. # Visual style The ad is bright, clean, and minimal. The creator is well-lit and well-groomed. The visuals of the app provide clear information to the viewer. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Baixa o app da Natura e usa o cupom Primeira Compra # Point of view - [object Object] # Storyline - 00:00–00:02 The creator is going to share why Natura products are viral. - 00:02–00:07 00:02–00:07 The creator shares the texture of the cream, it's scent, and says it gives a well-cared for finish to the skin. - 00:07–00:11 00:07–00:11 The creator states that she is difficult to please, so if she likes something, it is really worth the price. - 00:11–00:14 00:11–00:14 The creator transitions to where she buys the product. - 00:14–00:22 00:14–00:22 The creator shares the deals and discounts within the Natura app. - 00:22–00:26 00:22–00:26 The creator says it's not just about the products being good, but also knowing where to buy them. - 00:26–00:29 00:26–00:29 The creator says that she went into the app to buy one thing, and was not strong enough to only buy one item. - 00:29–00:34 00:29–00:34 The creator shares the perks of buying on the app such as free shipping, payment installments, and gifts. - 00:34–00:39 00:34–00:39 The creator shares to use the code "Primeiracompra" and shares that the viewer should tell her what they got.

# Ad summary This ad features a woman promoting Natura and Avon beauty products and encouraging viewers to sign up as consultants. She highlights the profitability of selling products that are already popular in Brazil, offering up to 35% profit. The ad concludes with a call to action to click the link and register to start earning. # Brand positioning The ad promotes Natura and Avon, presenting them as established beauty brands in Brazil with products that are well-loved and in high demand. The brands are positioned as offering a simple and profitable business opportunity for consultants, emphasizing the ease of selling popular products. They align with a friendly, accessible, and community-focused tone, highlighting the potential for financial gain by selling products that Brazilian customers already trust and repurchase frequently. The brand positioning is both functional (offering a business opportunity) and emotional (leveraging the popularity and familiarity of their products). # Product The ad features various Natura and Avon beauty and personal care products. These include the Tododia body splash and moisturizer, which provides hydration, and the Mamãe e Bebê line, which is gentle skincare for mothers and babies. The Kaiak fragrance is also featured, known for its recognizable scent, along with the sophisticated Una line. These products are presented as popular and frequently repurchased items in Brazil. The products are intended for a broad Brazilian audience who appreciate quality beauty and personal care items. The ad emphasizes that these products are 'queridinhos do Brasil' (favorites of Brazil), suggesting their high demand and ease of selling. The main selling point is the ease of earning money by selling products that are already popular and well-loved. # Visual style The ad has a natural and informal aesthetic, resembling UGC content. The editing style is simple with static shots and a single transition at the end. The production quality feels like a hybrid of polished commercial and user-generated content. The pacing is consistent throughout, with longer takes that match the natural speech rhythm. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Clica no link, faça seu cadastro e vem lucrar conosco! # Point of view - [object Object] # Storyline - 00:00–00:02 The creator introduces the video with a question about how to profit in 2026 easily. - 00:02–00:09 She answers the question, stating that the secret is selling products already loved in Brazil, which are already in people's homes and are repurchased frequently. - 00:09–00:17 She highlights specific products from the brands Natura and Avon, naming the Mamãe e Bebê line, Kaiak fragrance, Una line, and Tododia moisturizers. - 00:17–00:26 She emphasizes that selling these loved products is much easier and presents the opportunity for consultants to earn up to 35% in profit. - 00:26–00:30 She encourages viewers to click the link, register, and start earning with their favorite products.

# Ad summary This image ad promotes Natura hair care kits, offering up to 50% off. It features product visuals and a clear call to action to encourage viewers to purchase. # Brand positioning Natura is presented as a provider of hair care kits, specifically from the Lumina line. The brand is positioned as offering hydration and protection, possibly in line with environmentally conscious or natural beauty solutions. The brand logo is prominently displayed, reinforcing brand recognition. The packaging and ad design suggest a modern and clean aesthetic, potentially targeting consumers who value both effectiveness and ethical considerations. # Product The ad features Natura Lumina hair care kits, which appear to include a shampoo, conditioner, hair mask, and leave-in treatment. The products are designed for hydration and protection, including antipollution benefits. Each product features a consistent packaging design with white bottles and blue labels, reinforcing the product line's identity. The ad highlights the availability of these kits, presenting them as a comprehensive solution for hair care needs. # Visual style The ad features a clean and product-focused visual style with a bright orange background. The products are well-lit and clearly displayed, with minimal distractions. The gradient background adds depth and visual interest. The overall aesthetic is modern and appealing, designed to quickly communicate the offer and the product's key benefits. # Hooks Headline: kits natura com até 50% de desconto # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action comprar # Point of view - [object Object] # Storyline - The ad starts by announcing 'kits natura' with 'até 50% de desconto' (up to 50% off), immediately drawing attention with a discount offer. This intends to grab the viewer's attention with a promotional deal and the brand name. The brand is communicating this opening line. - The product visuals are showcased in the center. This highlights the product line's appearance and variety, reinforcing the brand's visual identity and product range. The brand is communicating this aspect. - The ad ends with a 'comprar' (buy) button at the bottom, prompting immediate action. This intends to drive conversions by making it easy for viewers to purchase the products. The brand is communicating this call to action.

# Ad summary This ad uses a coupon to incentivize first-time purchases on the Natura app or website. # Brand positioning Natura is presented as a company that incentivizes first-time purchases made through their app or website. The brand's positioning is primarily functional, focusing on making their products more accessible to new customers by offering a discount on their first purchase. # Product The ad is promoting a 10% discount for first-time purchases made through the Natura app or website. The promotional offer is presented in the form of a coupon, with a call to action to use the coupon code "PRIMEIRACOMPRA". The discount aims to lower the barrier to purchase for new customers, making it easier for them to try Natura's products. This offer is for new customers who download and shop via the app and website. # Visual style The ad has a clean, minimalist visual style with a bright orange color scheme and a focus on the coupon graphic. The design is simple and straightforward, aiming to quickly communicate the discount offer. The use of a coupon graphic and bold typography gives the ad a sense of urgency and value. # Hooks Headline: Desconto na sua primeira compra! # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action eu quero # Point of view - [object Object] # Storyline - The ad starts by immediately offering a discount on the viewer's first purchase to incentivize new customers. This is from the brand's perspective, and is trying to grab attention with an immediate benefit. - The ad then reveals the exact discount percentage and specifies that it applies to purchases made on the app or website, clarifying the terms of the offer from the brand's perspective. This builds excitement. - Next, the ad prompts the viewer to take action by highlighting the coupon code needed to redeem the discount, providing explicit instructions from the brand to facilitate the transaction. - Finally, the ad closes with a prompt for the viewer to express interest, creating a sense of anticipation from the brand's perspective. This is intended to engage the viewer and encourage them to move forward.

# Ad summary The ad shows a promotion on Natura products. Customers get a 20% discount for purchasing 2 items, or a 30% discount for purchasing 3 or more. # Brand positioning Natura is presented as a beauty and personal care brand that offers value to customers through promotions and discounts. The brand's products are represented as essential beauty and self-care items. It's implied that Natura aims to be an accessible brand, providing savings opportunities for customers to purchase multiple items. # Product The ad showcases a selection of Natura beauty and personal care items, including bottles and jars of varying shapes and sizes. These products appear to be essential items for a self-care routine. Purchasing two of these items grants a 20% discount, while purchasing three or more grants a 30% discount. The products are presented as opportunities for savings and encourage customers to bundle their purchases. # Visual style The ad has a clean, minimalist aesthetic, relying on flat vector-style product illustrations. The color palette is limited to shades of orange and white, creating a bright and cohesive look. The typography is simple and modern, contributing to the overall scannability and clarity. The layout is straightforward, with a clear hierarchy that emphasizes the discount offer. # Hooks Headline: PROGRESSIVO # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a large "PROGRESSIVO" banner and a bold "30%" off discount, instantly communicating a major saving opportunity. The brand is sharing an immediate, attention-grabbing announcement to draw viewers in with a clear offer. - The promotion is further clarified by showing that the discount is dependent on the number of items purchased. The graphic showcases two product silhouettes with "2 itens" (2 items) labeled above, paired with a "20% OFF" badge. Next to it, a display of three product silhouettes with "3 itens ou +" (3 items or more) above, and "30% OFF" printed on a badge. The brand is giving specific information on how to claim the discount, encouraging viewers to increase their purchase quantity.

# Ad summary The image ad shows a digital spin-the-wheel interface. The text indicates that every purchase is worth a free gift in the form of a makeup item. The wheel is divided into sections labeled ‘Hair,’ ‘Makeup,’ ‘Face,’ and ‘Perfume.’ A call to action prompts the user to click. # Brand positioning The ad showcases Natura, a beauty and personal care brand that rewards purchases with free gifts from across its product lines. The brand's emphasis on gifts with purchase suggests that it aims to create a sense of excitement and value for its customers. Positioned as a provider of various beauty categories, Natura's offerings span makeup, hair care, skincare, and fragrance. By presenting these products as potential rewards, the brand is enticing customers to explore its full range of items, highlighting the brand’s commitment to providing comprehensive beauty solutions. Natura is presenting itself as a brand that values its customers by giving them free items after every purchase. # Product The image ad promotes Natura products, specifically across the makeup, haircare, skincare, and perfume categories. The advertisement uses a spin-the-wheel interface to show that with every purchase customers will get a free item from one of the aforementioned categories. The interactive format of the ad suggests that Natura aims to engage customers through a gamified experience, enhancing the appeal of its product offerings. The products are implied to be high-quality and desirable, as they are presented as the main prizes for this game. The ad addresses the barrier of indecision by creating excitement around all the product categories being advertised. The ad does not go into specific details regarding each product but is more focused on showing the product types that Natura sells. # Visual style The ad has a vibrant and engaging visual style, leveraging bright gradients and stylized graphics to create an energetic and enticing look. The design is simple and clear, utilizing flat vector illustrations and clean typography to ensure scannability and appeal to a broad audience. The color scheme is dominated by orange, pink, and purple, which creates a youthful, modern aesthetic. The wheel graphic adds a playful, interactive element, mimicking the appearance of a mobile app interface. # Hooks Headline: suas compras valem um BRINDE em maquiagem # Benefits - [object Object] # Call to action EU QUERO # Point of view - [object Object] # Storyline - The ad starts with a caption noting that purchases are worth a free gift in makeup. The brand is speaking directly to the audience to inform them of an incentive being offered. - The focal point is a spin-the-wheel interface with the options makeup, hair, face, and perfume. The brand is providing an interactive element, illustrating the different prizes the audience can win. - A ‘I want’ button appears, prompting the user to click on the advertisement. The brand is guiding the consumer to make a purchase.

# Ad summary A woman shares the items that she keeps in her makeup bag. She showcases a deodorant, sunscreen, lip balm, body spray, and lip gloss. # Brand positioning Natura is presented as a brand that offers a range of personal care and beauty products. The brand seems to focus on everyday essentials, emphasizing practicality and convenience for on-the-go use. The brand aligns with a lifestyle of self-care and personal grooming. Natura's products shown are diverse, from deodorant to lip gloss, suggesting a comprehensive approach to beauty and personal care. # Product The ad features a selection of Natura products that are essential for everyday use. These include: the 'Desodorante Tododia Antitranspirante Roll-On,' a deodorant; 'Protetor Solar Multiclareador Chronos,' a sunscreen; 'Balm Labial Reparador Chronos,' a lip balm; 'Body Splash Tododia Ameixa e Flor de Baunilha,' a body spray with a plum and vanilla scent; and 'Gloss Labial Una,' a lip gloss. Each product is presented as a practical addition to a makeup bag, highlighting convenience and ease of use. The ad implies that these products are the essentials for maintaining personal care and beauty routines while on the go. The combination of products suggests a focus on overall well-being and personal enhancement. # Visual style The ad features a clean and bright aesthetic with a focus on showcasing the products clearly. The editing style includes static shots and smooth transitions, maintaining a polished look without quick cuts. The production quality is high-end, suggesting a professional commercial aimed at a broad audience. The pacing is consistent, with steady shots that allow viewers to easily see the product. The visuals and audio align, with product placements timed to the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Compre no Site ou no App Natura # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens by showing a woman's hand placing a clear makeup bag on a wooden surface, setting the stage for a reveal of its contents. The woman is showing the items in her makeup bag. - 00:03–00:04 The woman places a Natura roll-on deodorant into the makeup bag. The brand of the product is called out on the screen. - 00:05–00:07 The woman places a Natura sunscreen into the makeup bag. The brand of the product is called out on the screen. - 00:08–00:10 The woman places a Natura lip balm into the makeup bag. The brand of the product is called out on the screen. - 00:11–00:13 The woman places Natura body spray into the makeup bag. The brand of the product is called out on the screen. - 00:14–00:16 The woman places Natura lip gloss into the makeup bag. The brand of the product is called out on the screen. - 00:16–00:17 The woman zips up the makeup bag and holds it up, showcasing it to the camera and asking if the viewer liked it. - 00:18–00:20 The Natura logo is shown on the screen, along with the text, "Compre no Site ou no App Natura."

# Ad summary A woman shows the Natura app running on her phone and promotes a 70% off discount when shopping on the app. # Brand positioning Natura is presented as a beauty and wellness brand that emphasizes accessibility and savings through its mobile app. The brand leverages a direct, personal connection with consumers via a relatable spokesperson who demonstrates ease of use and highlights discounts, positioning Natura as a modern and convenient choice for beauty purchases. # Product The ad features the Natura mobile app, highlighting its availability for shopping and special offers. The app is shown running on a smartphone screen, prominently displaying a limited-time 70% discount. The ad is designed to drive users to the app for convenient shopping and to capitalize on significant savings on Natura products. The ad focuses on removing the barrier of cost by showing customers they can save money when shopping through the app. # Visual style The ad uses a clean, friendly, and approachable visual style. The setting appears to be a personal space to create a sense of authenticity, enhanced by the casual attire and direct eye contact from the woman in the ad. The layout is simple, with the product (the app interface) prominently displayed. A white frame around the woman and app creates a Polaroid effect. The background is orange with the Natura logo. The overall look and feel is designed to be easily scannable and engaging, fitting in well with typical mobile content. # Hooks Headline: Compre no app e aproveite # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - A woman holds up a phone displaying a shopping app, drawing attention to a limited-time discount of 70% off. This grabs the viewer's attention by highlighting a significant savings opportunity, which is communicated from the brand's POV. - The text "Compre no app e aproveite" invites viewers to shop via the app and enjoy the discount. The brand tells the audience to take advantage of the opportunity by making it easy to shop on the app.

# Ad summary This ad promotes Natura products and offers customers a chance to win a prize when they shop. The ad features a graphic of a spinning wheel with different product categories, enticing customers to make a purchase for a chance to win a free gift. # Brand positioning Natura is presented as a brand that rewards its customers. The ad aims to incentivize purchases by offering a chance to win a prize, positioning Natura as a generous brand that values its customers. The Natura logo at the top left reinforces the brand's identity and visibility. The brand aligns with promotional marketing and is not afraid to encourage its customer base to purchase to receive a gift, making it seem like a caring brand, that rewards its loyal customer base. # Product The ad promotes Natura's product line by showcasing the possibility of winning a prize with any purchase, suggesting a wide range of items are available. The spinning wheel graphic features three product categories: 'Corpo' (body), 'Perfumaria' (perfume), and 'Banho' (bath), each featuring a representative product outline, such as a body lotion, a perfume bottle, and a bar of soap. The ad emphasizes the benefit of a 'BRINDE' (free gift) with purchase, acting as an incentive to buy. The ad addresses the potential purchase barrier by offering a chance to win a prize, making the purchase more appealing. # Visual style The ad has a clean and modern design with a focus on simplicity and clear messaging. The color gradient and circular design create a sense of movement and fun, while the simple product outlines keep the focus on the brand's categories. The design is visually appealing and easy to understand, with clear hierarchy of information. # Hooks Headline: suas compras valem um BRINDE em corpo # Benefits - [object Object] # Call to action COMPRAR # Point of view - [object Object] - [object Object] # Storyline - The ad begins by stating that purchases are eligible for a free gift ('suas compras valem um BRINDE em corpo'), setting the main hook and incentive for the audience. The brand is telling the audience that they can receive a prize when shopping. - The ad then prompts the audience to check the conditions ('Consulte condições') and offers a direct call to action to 'COMPRAR' (buy), guiding them to make a purchase. The brand is encouraging the audience to learn more about the offer and make a purchase. - Finally, the ad displays a spinning wheel graphic with the brand logo, highlighting the available product categories: body care ('CORPO'), perfume ('PERFUMARIA'), and bath products ('BANHO'). The brand is showing the different categories for prizes the customer can win.

# Ad summary An advertisement from Natura promoting a discount on multiple items. When a customer purchases two items, they receive 20% off. When they purchase three or more items, they receive 30% off. # Brand positioning Natura is positioned as a brand offering personal care products. With the inclusion of their logo, the brand leverages its existing brand recognition. # Product The ad promotes various Natura personal care products, including a bottle of serum, a bottle of lotion, and a jar of cream. The bottle of serum is tall, thin, and features a pointed dispenser. The bottle of lotion is shorter and wider, and the jar of cream is short and round. When a customer purchases two items, they receive 20% off. When they purchase three or more items, they receive 30% off. # Visual style The ad features a clean, minimalist design with a bright orange background and white text and graphics. The layout is simple and easy to read, with a clear focus on the offer and the Natura brand. # Hooks Headline: PROGRESSIVO # Benefits - [object Object] - [object Object] # Call to action comprar # Point of view - [object Object] # Storyline - The ad presents a promotion for a discount. It is presented from the brand's perspective to advertise the progressive savings. - The ad clarifies that the discount tiers are based on the number of items purchased. It is presented from the brand's perspective to encourage more sales. - The ad displays images representing the different products that are part of the promotion. This is presented from the brand's perspective to show customers what products are available to purchase. - The ad presents two circular badges with the respective discount for each tier. This is presented from the brand's perspective to highlight savings. - The ad ends with a call to action to purchase. It is presented from the brand's perspective to drive sales and encourage customers to take advantage of the promotion.

# Ad summary This ad promotes Natura's Essencial Supreme perfume with a discount offer of up to 50% off and free shipping for orders above R$149 on their website. # Brand positioning Natura, as showcased in the ad, positions itself as a brand that offers high-quality fragrances. The ad promotes a sense of exclusivity and sophistication with the Essencial Supreme line. The emphasis on a limited-time discount suggests a focus on providing value to customers, while the clean and modern aesthetic indicates a brand that keeps up with current trends. Natura distinguishes itself through its product offerings and customer-focused approach. # Product The featured product is Natura's Essencial Supreme, a perfume presented in a sleek, angular bottle. The bottle has a black cap and a gradient of black to deep red within the glass, creating a modern and sophisticated look. This perfume is suitable for those who appreciate high-quality fragrances. The product is being offered as part of a special promotion of up to 50% off. The ad does not mention any specific ingredients or scent profiles, but emphasizes the product's availability as part of the Natura Week promotion. # Visual style The ad has a modern and clean visual style, using a gradient background and minimalist design. The focus is on the product, with a high-quality, studio-shot image. The typography is bold and clear, making it easy to read. The overall aesthetic is polished and professional, intended to catch the eye in a social media feed. # Hooks Headline: até 50% de desconto + frete grátis acima de R$149 no site # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by announcing "natura week" and an offer of "até 50% de desconto + frete grátis acima de R$149 no site", with the brand telling the customer of the opportunity to save on their product. This grabs the viewer's attention and encourages them to explore the offer. - The story then draws attention to the product, with a full image of the Essencial Supreme perfume bottle in the center of the image. The brand is visually showcasing the product to highlight its aesthetic and quality. - The ad concludes by telling the viewer to "EU QUERO", translated as 'I WANT', inviting the customer to act and purchase the product. This reinforces the customer's desire and encourages immediate action.

# Ad summary Ad for Natura Tododia products that offers a discount, with the discount increasing based on the number of products added. The offer is structured as follows: Buy two items and get 10% off, three items for 20% off, or four or more items for 30% off. There is a call to action for the user to explore this offer. # Brand positioning Natura is presented as a brand that enhances the daily self-care ritual. The brand is focused on the idea of 'Tododia,' which translates to 'everyday,' and it promotes the building of a personalized routine. The brand positions itself as offering a way to elevate and make more special the ordinary moments of daily life. The brand appears to promote a lifestyle of self-care and personalization by giving consumers the opportunity to save money and build their own personalized ritual. # Product The ad features various products from Natura's Tododia line, including what appears to be a body lotion or moisturizer in a tall bottle with a pump and a body wash or liquid soap in a similar container. A tumbler-shaped product is also displayed. The primary focus of the ad is to encourage customers to "Monte seu ritual de Tododia," which translates to "Build your Tododia ritual," incentivizing consumers to create personalized self-care routines using the brand's products. The ad addresses the potential purchase barrier of cost by providing discounts that increase with the number of items purchased, effectively making it more attractive to buy multiple products and fully embrace the Tododia ritual. # Visual style The ad has a clean, minimalist aesthetic with a focus on clear messaging and product presentation. The production quality appears to be highly polished with soft gradients and neutral colors. The layout follows a simple, organized structure with a clear hierarchy of information. The visual style of the ad is designed to be scannable and easy to understand, making it effective for capturing attention in a fast-paced social media feed. # Hooks Headline: Monte seu ritual de Tododia com até 30% de desconto # Call to action eu quero # Point of view - [object Object] # Storyline - The ad begins by showing the brand's logo and introducing the idea of building a "Tododia" ritual, aiming to capture the viewer's attention and interest in the product line. The brand is communicating directly to the viewer, setting the stage for personalized self-care and showcasing the brand's commitment to everyday rituals. - The ad showcases the discounts on the Tododia products, which get deeper with more products that are added to the cart. The viewer is experiencing the information from a brand perspective, demonstrating the increasing discounts and incentives to purchase multiple items. It is intended to entice the viewer to explore and buy the product because they are getting a deal on items they may want or need. - The ad then calls on the viewer to take action, expressing their interest in exploring the offer. The viewer is experiencing this beat from a brand perspective, directly prompting the viewer to engage with the brand and take advantage of the advertised discount.

# Ad summary This ad uses an interactive game format to promote Natura's products, enticing users to participate for a chance to win a free product with their purchase. # Brand positioning Natura is presented as a beauty and personal care brand that values rewarding its customers. The brand is associated with promotions and incentives, particularly through offering a 'BRINDE' (free gift) with purchase. The brand aligns with a customer-centric approach, seeking to create excitement and engagement through interactive campaigns. This positions Natura as a brand that appreciates its customers and provides added value beyond just the product itself, enhancing the shopping experience. # Product The ad features an incentive to win a product from the 'Corpo' (Body), 'Perfumaria' (Perfume), 'Banho' (Bath), or 'Cabelo' (Hair) categories with a purchase. Each category is depicted as a slice of a spinning wheel. The ad emphasizes the opportunity to receive a free gift, incentivizing customers to make a purchase to participate. The visual representation of each category with a simple icon and label helps users quickly understand the types of products they could potentially win. # Visual style The ad has a bright and playful aesthetic, employing a simple yet engaging design to draw attention. The production quality is polished and graphic, resembling a digital illustration. The visual motif revolves around the 'Spin the Wheel' game format, making it instantly recognizable and interactive. The image treatment involves a gradient background and clean, flat vector graphics. The typography is bold and legible, ensuring quick scannability. The visual style is consistent with platform-native designs, easily fitting into the feed without seeming disruptive. # Hooks Headline: suas compras valem um BRINDE em corpo # Benefits - [object Object] # Call to action EU QUERO # Point of view - [object Object] # Storyline - The ad opens with the proposition that the viewer's purchases can earn them a free gift. This message is communicated from the brand's perspective, creating initial interest and a sense of potential reward. - The ad presents a spinning wheel graphic, divided into product categories, suggesting an interactive game where users can 'win' a free gift from one of the shown categories. This section uses a playful and engaging game mechanic to highlight different product areas and create excitement from the customer's point of view. - The ad includes a clear CTA ('EU QUERO') that encourages the viewer to take immediate action to take advantage of this promotional incentive. This section prompts a sense of anticipation and encourages the viewer to engage from their own perspective.

# Ad summary This ad promotes Natura products, highlighting a progressive discount offer where customers can save up to 30% when purchasing multiple items. The visuals are bright and colorful, and the ad concludes with a clear call to action. # Brand positioning Natura is presented as a brand that offers progressive discounts on its products, incentivizing customers to purchase more items to save more. The brand’s logo, featuring a stylized leaf, emphasizes a connection to nature and natural ingredients, suggesting a focus on environmentally conscious beauty and personal care products. The overall tone is bright and promotional, aimed at driving sales through attractive discounts. # Product The ad showcases a variety of Natura beauty and personal care products, though specific product names aren't mentioned. These products, packaged in sleek bottles and containers, include items like shampoos, conditioners, and lotions. The advertisement promotes a discount structure: customers receive 20% off when they buy two items and 30% off when purchasing three or more items. The promotion aims to encourage bulk purchases and drive sales by highlighting the savings. # Visual style The ad features a clean, minimalist aesthetic with a bright orange gradient background, which creates a sense of energy and excitement. The visual elements, including the text and product outlines, are simple and easy to read, ensuring the promotional message is clear and direct. The static shots and quick transitions maintain a consistent pace, emphasizing the key details of the discount offer. The overall production quality is polished, conveying a sense of professionalism and trustworthiness. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action comprar # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with text displaying the discount offer and the Natura logo, highlighting the chance to save up to 30% on purchases. - 00:02–00:07 Icons of product outlines appear, illustrating that a 20% discount applies to two-item purchases, while a 30% discount applies to three or more items. - 00:08–00:09 The ad concludes with the Natura logo and a prominent 'comprar' (buy) button, encouraging viewers to make a purchase.

# Ad summary A Natura and Avon ad designed to get potential consultants to sign up. # Brand positioning The ad showcases Natura and Avon, two beauty and personal care brands, promoting an opportunity for individuals to become resellers. The ad communicates that the company values entrepreneurship and allows people to generate income by selling beauty products. The brand is presented as accessible and easy to get involved with. The brand is pushing against the standard employment and promotes working on your own schedule. # Product The ad focuses on the opportunity to become a consultant and sell Natura and Avon products. The consultant program provides access to a range of beauty and personal care products. This includes makeup, skincare, and other beauty-related items. The program is targeting individuals who want to work on their own schedule and generate income through sales. The brand claims that signing up is easy. The ad addresses the barrier of entry into sales by focusing on the simple registration process. # Visual style The ad is highly polished, with a bright, modern design. The image uses a bold color palette and clean typography. The overall style feels intentional and designed for social media. # Hooks Headline: Conclua seu cadastro / e comece / a revender / Natura e Avon! # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The image starts with an invitation to potential distributors. The text promotes the idea of completing your registration to begin reselling Natura and Avon products. The brand voice is being used to promote the value of working with them. - The image then shows the interaction between the brand representative and new distributor. The brand voice is being used to show the interaction. - A consultant agreement is shown. The brand voice is being used to show the product.

# Ad summary This ad promotes the opportunity to sell Natura and Avon products from home. It features a woman holding Natura products, with a call to action to complete the registration process. # Brand positioning Natura is presented as a beauty and personal care brand that can be sold alongside Avon, implying a similar market position. The ad emphasizes the ease of selling these products from home, suggesting a focus on accessibility and convenience for sellers. The brand aligns with a lifestyle of entrepreneurship and flexibility, targeting individuals who want to earn income on their own terms. The brand positioning is functional, focusing on the practical benefits of selling from home, while also appealing to the emotional desire for independence and financial opportunity. # Product The ad features a range of Natura beauty and personal care products, including bottles and boxed items. The products are presented as part of a sales opportunity, implying that they are intended for resale. The products are shown in a cardboard box, suggesting a starter kit or initial inventory for new sellers. The ad highlights the opportunity to sell these products from home, emphasizing the convenience and flexibility of the business model. The ad addresses the purchase barrier of needing a physical store or traditional retail setup, positioning the products as part of a direct sales opportunity that can be managed from home. # Visual style The ad has a clean and inviting visual style, with a focus on showcasing the products and the woman's positive expression. The use of bright colors and simple patterns creates a visually appealing and easy-to-understand image. The composition is well-balanced, with the woman and the products taking center stage. The overall aesthetic is professional and polished, suggesting a reputable and trustworthy brand. # Hooks Headline: Venda Natura e Avon sem sair de casa! # Benefits - [object Object] # Call to action Conclua seu cadastro # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a headline stating, "Venda Natura e Avon sem sair de casa!" (Sell Natura and Avon without leaving home!). This immediately conveys the core message of the ad, which is the opportunity to sell these products from the comfort of one's home. The brand is telling the audience about the main benefit of joining their sales program. - The ad continues with the line, "Conclua seu cadastro" (Complete your registration). This serves as a call to action, encouraging viewers to take the next step and sign up to become a seller. The brand is prompting the audience to engage with the opportunity and start the registration process. - The visual of a woman holding Natura products in a box reinforces the idea of selling from home. She is smiling and appears pleased, suggesting a positive experience with the products and the sales opportunity. The customer is showing the products and conveying a sense of satisfaction and ease. - The inclusion of the Natura logo and the phrase "consultoria de beleza" (beauty consultancy) further establishes the brand's identity and the nature of the sales opportunity. The brand is reinforcing its image as a beauty company and clarifying the role of the sellers as beauty consultants.

# Ad summary An ad for Natura promoting a 10% discount in their app or on their site for the user's first purchase when using the coupon PRIMEIRACOMPRA. # Brand positioning Natura is presented as a beauty and wellness brand that values accessibility for new customers. The brand promotes a welcoming and incentivized approach for first-time buyers, offering a 10% discount to encourage initial purchases. This aligns with a strategy that aims to make the brand more approachable and attractive, especially through digital channels such as their app and website. Natura seems to focus on customer acquisition through promotional offers, suggesting they aim to build a broad customer base by reducing the initial purchase barrier. The focus on digital platforms indicates an attempt to meet consumers where they are most active, emphasizing convenience and ease of access. # Product The ad promotes a discount offer for first-time purchases from Natura, applicable on their app and website. The offer consists of a 10% discount when using the coupon code PRIMEIRACOMPRA. This is targeted towards new customers to incentivize their first purchase. The ad directly addresses the potential purchase barrier of uncertainty or initial cost by providing a straightforward discount, making the products more accessible for new users. The offer is clearly presented as a limited-time incentive, as indicated by the disclaimer stating, "Enquanto durarem os estoques" (while supplies last), creating a sense of urgency. # Visual style The ad has a clean and promotional visual style, with a focus on bright colors and clear messaging to attract attention and convey the offer quickly. The design includes a warm gradient background with subtle heart shapes and uses typography to highlight the key offer details such as the discount and the coupon code. The ad uses simple graphic elements and a clear layout to communicate the offer effectively, prioritizing scannability and immediate action. The overall style is designed to be eye-catching and incentivize potential customers to make their first purchase through the provided discount. # Hooks Headline: primeira compra! # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action comprar # Point of view - [object Object] # Storyline - The ad starts by immediately highlighting that there's a discount on the customer's first purchase to grab the attention of potential new customers and to draw them in with the incentive of a special offer. This is being communicated by the brand. - Next, the brand shares that the discount is a 10% discount when shopping on their app or website to provide specific details about the offer and showcase convenient shopping options. This also serves to inform customers that the discount is available through digital platforms. - The brand shares that the customer must use the provided coupon code to get the discount. This is intended to give the user all the information they need to redeem their coupon at checkout. - Lastly, the ad provides a button to "comprar" (buy) to facilitate easy access to Natura's products, encouraging immediate action. This is a direct attempt from the brand to convert potential customers.

# Ad summary This Natura ad celebrates Valentine's Day with a discount offer of up to 45% off on gifts, targeting couples or individuals looking to give gifts. # Brand positioning Natura is presented as a brand that aligns with meaningful connections and gift-giving occasions, particularly Valentine's Day. The ad emphasizes emotional connections over purely functional gifting. It promotes a sense of thoughtfulness and affection, suggesting that Natura's products are ideal for expressing love and strengthening relationships. The brand's overall image is one of sensitivity, care, and an understanding of the emotional aspects of gift-giving. # Product The ad promotes Natura products as gifts for Valentine's Day ('Dia dos Namorados'). While the specific products are not explicitly shown, the ad focuses on the idea of 'gifts' that emerge from meaningful encounters ('Encontros que viram presentes.'). A gift box with heart patterns is featured in the lower portion of the ad. The main draw is the discount offer of up to 45% off, making the gifts more accessible and appealing. The ad targets individuals looking for thoughtful presents to give to their partners, emphasizing the emotional value of the gifts over their functional attributes. # Visual style The ad has a warm, romantic visual style achieved through soft lighting, close-up shots of a couple, and a color palette of orange and yellow hues. The production quality is high, resembling a professional studio shot. The ad uses a soft filter or color grading to enhance the overall romantic feel. The typography is clean and legible, with emphasis on key phrases like 'Dia dos Namorados' and the discount offer. The layout is simple and uncluttered, focusing on the emotional connection between the couple and the offer. # Hooks Headline: Dia dos NAMO RADOS # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins with the phrase 'Dia dos Namorados,' immediately establishing the context as Valentine's Day and setting the stage for gift-giving. The brand is creating an association between the holiday and its products, prompting viewers to think of Natura when considering Valentine's Day gifts. - The tagline 'Encontros que viram presentes' suggests that the most meaningful gifts arise from genuine connections, framing Natura's products as a way to symbolize and celebrate relationships. Natura is positioning itself as a facilitator of heartfelt moments, implying that its products carry emotional weight. - The offer of 'Presentes com até 45% de desconto' is presented to incentivize purchases by addressing potential budget constraints. Natura is clearly communicating a benefit that makes its products more appealing and accessible to a wider range of customers. - The image of a couple looking lovingly at each other with a gift box symbolizes the joy and closeness that Natura's products can help facilitate, strengthening the emotional connection between the brand and its target audience. Natura is visually reinforcing the message of love and affection, creating a desire for viewers to replicate this positive experience.

# Ad summary The image shows a selection of beauty products, including perfume, mascara, and face serum, alongside a blue water bottle with a cartoon character on it. The ad promotes an opportunity to profit through beauty consulting, emphasizing the lack of initial kit or investment required. # Brand positioning The brand aims to position itself as an accessible beauty and entrepreneurial opportunity provider. It promotes beauty products alongside the idea of financial independence through beauty consulting. The brand emphasizes ease of entry by stating that there is 'SEM KIT INÍCIO E SEM INVESTIMENTO INICIAL!' (no initial kit and no initial investment). This suggests that the brand aims to occupy a space in the market where individuals can easily start their own business in the beauty industry with minimal risk. The positioning is both functional (offering a business opportunity) and emotional (providing a path to financial independence and empowerment through beauty). # Product The ad features multiple beauty products. The first is a bottle of perfume called Humor Evolve, which has a gradient color scheme from pink to yellow. The second product is an unlabeled tube of what appears to be mascara or lip gloss, with peach packaging and a metallic pink cap. The final product is a bottle of RENEW Pele Revigorada Toner Serum. All products are positioned together, and the ad emphasizes the opportunity to make a profit with these products as part of the beauty consultancy. The USPs of these products are not explicitly stated in the ad, but the visual presentation suggests that these are beauty and skincare products that are part of a broader beauty consultancy opportunity. # Visual style The ad utilizes a clean, well-lit studio shot with a diagonal product arrangement to create visual interest. The image treatment includes background removal and color grading to enhance the product's appearance. The overall style is polished and professional, aiming to capture attention in-feed. The typography is large and bold, making it easily scannable. The visual style aims to mimic platform-native content, but the high production quality makes it stand out. # Hooks Headline: Comece a lucrar agora: SEM KIT INÍCIO E SEM INVESTIMENTO INICIAL! # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with the message 'Comece a lucrar agora: SEM KIT INÍCIO E SEM INVESTIMENTO INICIAL!' (Start profiting now: No initial kit and no initial investment!), which is meant to convey the immediate financial opportunities available without upfront costs. This part of the story is told from the brand's perspective, promoting its business opportunity and removing common entry barriers for potential consultants. - The ad continues with 'FAÇA PARTE DA CONSULTORIA DE BELEZA' (Become part of the beauty consultancy), positioning the beauty products as a gateway to a larger business opportunity and community. This is conveyed from the brand's perspective, enticing potential consultants to join their network. - The inclusion of various beauty products such as perfume, face serum, and mascara visually reinforces the products that consultants can use and sell. The presentation of the products is from a product showcase perspective, allowing viewers to see the tangible benefits of joining the consultancy.

# Ad summary This image ad for Natura promotes discounted kits. The ad features a bright orange background with the Natura logo at the top. The headline "kits natura com até 50% de desconto" highlights the discount offer. Below the headline, there are four Natura Lumina products. The call to action at the bottom says "EU QUERO." # Brand positioning Natura is presented as a brand offering high-quality, natural beauty and personal care products. The brand seems to aim to occupy a space in the consumer's mind that values sustainability, natural ingredients, and effective beauty solutions. The brand aligns with values of eco-consciousness and holistic well-being, as implied by the focus on 'natural' and the prominent display of plant-based ingredients. This positioning likely caters to consumers who seek ethical and environmentally friendly options in their beauty routines, differentiating Natura from brands that rely heavily on synthetic components. # Product The ad features a selection of Natura Lumina hair care products. These products work together to hydrate and protect hair. The line includes shampoo, conditioner, leave-in conditioner, and hair mask. These products are for anyone looking to maintain healthy, moisturized hair. Each product in the line is designed to provide optimal hydration and protection, enhancing the hair's natural shine and resilience. The inclusion of various formats, such as shampoo, conditioner, leave-in conditioner, and hair mask, suggests a comprehensive approach to hair care, addressing various needs and preferences. The products all address the need for effective hair hydration and protection, making them appealing to individuals seeking to maintain healthy and lustrous hair. # Visual style The ad features a clean and modern visual style with a focus on product visibility. The product is well-lit and evenly spaced. The background gradient adds depth without distracting from the main content. The layout is simple and easy to understand, ensuring the message and visuals are immediately scannable. The strategic use of color, combining bright orange with clean white and blue tones, creates a visually appealing and memorable ad. The ad is highly polished. # Hooks Headline: kits natura com até 50% de desconto # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action EU QUERO # Point of view - [object Object] # Storyline - The ad opens with the brand Natura's logo, establishing the brand presence. This is the brand establishing its credibility and visibility at the forefront. - The ad then moves to the offer of up to 50% off on Natura kits, making the audience aware of the potential saving they could receive. This part of the ad is from the perspective of the brand attempting to entice potential customers with a promotion. - Finally, the products are displayed, showcasing the variety of products from the Lumina line. This is from the brand's perspective highlighting the selection of products available.