How Maybelline New York Advertises on Meta

# Ad summary This ad by Maybelline promotes two different foundations. The ad showcases the Maybelline Lumi Matte foundation and the Maybelline CreamPact foundation. The advertisement uses a split screen and shows a side by side comparison of two different models. # Brand positioning Maybelline is positioned as a global cosmetics brand offering a wide range of makeup products. The brand emphasizes accessibility and on-trend beauty solutions, appealing to a broad audience that seeks both classic and innovative beauty options. The brand ignores the niche, artisanal beauty market, instead focusing on mass appeal and affordability while keeping up with modern trends. Maybelline's positioning is both functional, providing effective and accessible products, and emotional, empowering individuals to express themselves through makeup. # Product The ad features two foundations: Lumi Matte and CreamPact. Lumi Matte is described as a foundation that provides a thin layer, giving a natural skin look. CreamPact is described as providing high coverage. Both foundations are for anyone who wears foundation. The USPs for Lumi Matte is that it is a thin foundation. The USP for CreamPact is its high coverage. The ad addresses the purchase barrier of finding the right foundation for your desired look by offering two distinct options. The ad conveys that both foundations are worth trying by showcasing their unique qualities and catering to different preferences. # Visual style The overall visual style is clean and modern. The background has a split color scheme. The models are well-lit, with soft lighting that highlights their features. The product placement is intentional and eye-catching, making it easy for the viewer to identify the product. The use of the two male models helps to create a sense of comparison and contrast, highlighting the differences between the two products. # Hooks Headline: どっちの虜になる？ # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad presents a split screen, each side featuring a different male model and foundation type. This layout immediately sets up a comparison for the viewer. The brand is presenting two options and visually splitting the choices to let the viewer decide which one they identify with. - The main question posed is, “どっちの虜になる?” or “Which one will you be a fan of?” This question is asked by the brand and is intended to engage the viewer and make them consider which product best suits their needs. - The ad then offers a summary of the choice: “うす膜、素肌美 vs スキなし、ハイカバー” which translates to “Thin film, bare skin beauty vs flawless, high coverage”. This is from the brand's perspective and summarizes the benefits of each foundation type, guiding the viewer towards making a decision based on their desired outcome.

# Ad summary This Maybelline ad showcases the new serum lipstick. The ad features celebrity Miley Cyrus and promotes the lipstick's lush color. # Brand positioning Maybelline is presented as a trendy, high-quality cosmetics brand that embraces celebrity endorsements to promote its products. The brand aims to occupy a space in the consumer's mind as an innovator, blending makeup with skincare. The brand aligns with a youthful, vibrant lifestyle, pushing against the norm of solely functional makeup by emphasizing both color and serum benefits. # Product The featured product is Maybelline's new serum lipstick, designed to deliver lush color while infusing the lips with serum. This lipstick is for anyone seeking both cosmetic appeal and skincare benefits in a single product. The lipstick comes in a pink container and is designed to make the lips look full and vibrant. The ad emphasizes that it is a serum-infused lipstick with lush color. # Visual style The ad features a polished commercial aesthetic with bright, bold colors and quick cuts. The production quality is high-end, with smooth transitions and close-up product shots to highlight the lipstick's features. The pacing is fast, with quick cuts approximately every 1-2 seconds, creating an energetic and modern feel. The cuts and text overlays are timed to match the music's beats. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad opens with an extreme close-up of Miley Cyrus’ face, showcasing her lips with Maybelline lipstick applied. The Maybelline New York logo is displayed. The intention is to immediately grab attention with the brand’s celebrity ambassador and highlight the product’s aesthetic effect. - 00:01–00:03 00:01–00:03 The scene transitions to a product shot of the lipstick itself, rotating against a pink background. Text overlays highlight key features: 'New Maybelline Serum Lipstick,' 'Serum-Infused,' and 'Lush Colour.' This is a continuation of the previous moment, diving into the product details and key selling points. - 00:03–00:05 00:03–00:05 The ad returns to Miley Cyrus, holding the lipstick. The Maybelline logo is displayed again. The tonal cue is energetic and confident, reinforcing the brand association with Cyrus.

# Ad summary This ad promotes Maybelline's Sky High Mascara in the Navy Records shade. The ad emphasizes the product's ability to create unlimited length and intense volume. The ad features close-ups of the mascara and its application, along with before-and-after shots of the model's eyes. # Brand positioning Maybelline New York is presented as a global leader in accessible and innovative beauty products, known for its trendsetting and high-quality cosmetics. The brand is positioned as a go-to choice for individuals seeking to achieve professional-looking makeup results without breaking the bank, as well as a source of colorful cosmetic expression. Maybelline is presented as both classic and cutting edge, by aligning itself with New York City, the product is positioned as a staple of modern, urban beauty. The brand aims to occupy a space in the consumer's mind that marries trendiness with dependability, making beauty accessible to all. # Product The ad showcases the Maybelline Sky High Mascara in the Navy Records shade. This mascara promises to deliver both unlimited length and intense volume. The product is applied directly to the model's lashes in the ad, demonstrating its easy application and visible results. The before-and-after shots clearly show the lengthening and volumizing effect of the mascara, highlighting its transformative capabilities. The USPs are length and volume. # Visual style The ad has a polished, commercial aesthetic with a focus on vibrant colors and sharp details. The editing style includes quick cuts and smooth transitions, designed to maintain a fast pace and keep the viewer engaged. The visual motifs include close-ups of the product and before-and-after shots to highlight the mascara's effects. The pacing is fast with approximately 10 cuts per minute, synced to the rhythm of the music. The overall production quality is high-end, supporting the brand's image of accessible luxury. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a vibrant visual of the 'Sky High' branding, then transitions to close-ups of the mascara tube and brush. - 00:02–00:03 Next, the ad focuses on the application of the mascara. The audience is shown the brush being used to apply product to the model's eyelashes, emphasizing how the brush is designed to catch and coat each lash. - 00:03–00:04 The ad presents a before-and-after comparison of the model's lashes, demonstrating the dramatic difference in length and volume after using the mascara. This is intended to visually highlight the product's effectiveness and instant results. - 00:04–00:06 The ad concludes by returning to the Maybelline New York branding against a backdrop of the New York City skyline, reinforcing the brand's association with beauty and the city.

# Ad summary This ad for Maybelline Sky Tubes mascara is geared towards people who don't like tubing mascara, addressing the pain point and offering the Maybelline product as a solution. # Brand positioning Maybelline is presented as a global cosmetics brand with a focus on innovation and accessibility. The brand positions itself as a leader in the beauty industry by offering the 'Sky Tubes' mascara, countering the myth that tubing mascaras are undesirable. This implies the brand aims to stay ahead of trends and address specific consumer concerns, reinforcing a functional approach that merges quality with real-world beauty needs. # Product The advertised product is Maybelline's 'Sky Tubes' mascara. The ad directly challenges the myth that tubing mascaras are undesirable, positioning 'Sky Tubes' as a must-try solution. The primary focus is on convincing the viewer that the mascara is different from, and superior to, typical tubing mascaras. By highlighting the 'truth' about 'Sky Tubes,' the ad aims to alleviate potential purchase barriers associated with negative perceptions of tubing mascaras. # Visual style The ad has a sleek and modern aesthetic. It features a close-up shot of the product with metallic elements. The image has soft lighting with a blurred background that keeps the focus on the mascara and the model. The design looks highly polished, and platform-native due to its use of a central image layered with direct text, which may increase its scannability and stop power in feed. # Hooks Headline: PRAVDA: SKY TUBES MUSÍŠ SKÚSIŤ! # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad starts by calling out a common beauty myth: 'MÝTUS: NECHCEM TUBINGOVŰ MASKARU' [Myth: I don't want tubing mascara]. This grabs the viewer's attention by addressing a known issue with tubing mascaras. The perspective is from the brand, speaking directly to a viewer who might have this reservation about the product. - The ad immediately counters the myth with the truth: 'PRAVDA: SKY TUBES MUSÍŠ SKÚSIŤ!' [Truth: Sky Tubes You Must Try!]. This creates intrigue and positions the product as a solution that challenges conventional opinions about tubing mascaras. The perspective is from the brand, asserting its product as a superior alternative.

# Ad summary This ad showcases Maybelline's Sky Tubes mascara in an abstract image to highlight the product. # Brand positioning Maybelline is presented as a classic, well-known beauty brand that is both recognizable and innovative. The brand aims to occupy the space of accessible luxury and offers high-quality products at affordable prices. Maybelline embraces a modern, trendy aesthetic. The brand emphasizes a youthful spirit, making beauty accessible and fun for a broad consumer base, while positioning itself as a leader in cosmetic trends and technology. # Product The product featured is Maybelline New York's Sky Tubes Tubing Mascara. This mascara is for consumers looking for advanced lash technology. The product is packaged in a white tube with black and pink accents. The (on-package label text) indicates it is the "LASH SENSATIONAL SKY TUBES" mascara. This ad highlights the product's unique tubing technology. # Visual style The ad features a clean and modern aesthetic with a focus on product highlighting. The production quality appears high, with studio lighting and a focus on textures. The winding tubes create a visually interesting composition. # Hooks Headline: SKY TUBES? # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad highlights the new Maybelline Sky Tubes mascara, with the brand asking the viewer 'Prečo vyskúšať tubingovú maskaru SKY TUBES?' (Why try Sky Tubes tubing mascara?). The goal is to draw the audience in and persuade them to try this new mascara line. This part of the story is told from the brand's perspective.

# Ad summary This Maybelline ad is split between two different looks, while showcasing the brand's Lumi Matte foundation and Creampact foundation products. # Brand positioning Maybelline is presented as a global leader in accessible beauty, offering a range of innovative and trendy cosmetics. The brand aligns with a modern, youthful aesthetic and aims to empower individuals to express themselves through makeup. Maybelline focuses on providing high-quality, on-trend products at an affordable price point. In this ad, Maybelline offers two distinct products for complexion perfection. # Product The ad features two Maybelline face makeup products: Lumi Matte foundation and Creampact foundation. The Lumi Matte foundation is a liquid product and is presented as providing a thin layer for naturally beautiful skin. The Creampact foundation is a pressed powder product, offering a flawless, high-coverage finish. Both are positioned for longwear, promising a flawless look for up to 30 hours. # Visual style The ad has a polished and modern aesthetic with a focus on clean lines and minimalist design. The editing style features quick cuts and smooth transitions, with product actions timed to the music. The use of a solid lavender background and clear text overlays creates a visually cohesive and engaging experience. The production quality is high, giving the ad a professional and commercial feel. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 Two versions of the same man appear side by side on screen. - 00:00–00:02 The man on the left is dressed in a white top and pants, while the man on the right is wearing a tan suit. Each holds one of the featured products, Lumi Matte foundation and Creampact foundation, respectively. - 00:00–00:02 The narrator asks which product he will become a fan of, creating a sense of intrigue and choice for the viewer. - 00:02–00:05 00:02–00:05: A hand is shown applying Lumi Matte foundation to skin. The ad highlights the product's ability to create a thin layer for naturally beautiful skin. - 00:05–00:07 00:05–00:07: A hand is shown holding the Creampact foundation compact. The ad highlights the product's high-coverage capabilities. - 00:07–00:11 00:07–00:11: A close up shows the man wearing the tan suit. The narrator claims that the products last for 30 hours, and that he will never let it go. - 00:11–00:14 00:11–00:14: Both of the products, Lumi Matte foundation and Creampact foundation, are displayed on the screen with their names clearly labeled. The ad ends by flashing the Maybelline New York logo.

# Ad summary This ad showcases the Maybelline New York Sky High Mascara, highlighting its lengthening and volumizing effects for lashes. The ad features close-up shots of the mascara wand, before-and-after lash transformations, and scenes of the New York City skyline, emphasizing the brand's association with the city. # Brand positioning Maybelline New York is presented as a leading cosmetics brand associated with high-quality beauty products. Positioned as a source for everyday beauty, Maybelline aligns itself with the cosmopolitan and aspirational lifestyle of New York City. The brand emphasizes accessible luxury and delivering professional-level results at an affordable price. The focus on 'Sky High' length and 'Intense Volume' suggests a brand that pushes beyond typical beauty norms, aiming for dramatic, eye-catching effects, all while remaining accessible to a broad consumer base. # Product The featured product is Maybelline New York's Sky High Mascara, designed to provide lashes with both intense length and volume. The mascara features a unique wand with tightly packed bristles to coat each lash from root to tip. The key features emphasized in the ad are 'Longueur Illimitée' (Unlimited Length) and 'Volume Intense', suggesting that the product aims to maximize both length and volume. The product is aimed at individuals seeking dramatic lash enhancement, promising a transformative effect on their eye makeup. The ad uses close-up shots to highlight the visual impact of the mascara, demonstrating the product's ability to deliver noticeable results. # Visual style The ad has a polished and clean aesthetic, typical of beauty commercials. It uses quick cuts and close-up shots to emphasize the product and its effects. The color palette is soft and feminine, with a focus on pinks and light blues. The editing is fast-paced, aiming to maintain viewer engagement and highlight key product benefits. The production quality is high, with clear lighting and sharp focus on the product and its application. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with the Sky High mascara bottle in front of a 'SKY HIGH' sign made from pink neon lights, emphasizing the product's name and brand. - 00:01–00:02 The camera zooms in on the mascara wand and bottle, with the text 'SKY HIGH MASCARA' appearing on screen to highlight the specific product being advertised. The shot is from the brand's perspective to showcase the product. - 00:02–00:04 The ad transitions to a close-up of a person's eye with mascara applied, showcasing the after effect. On-screen text highlights 'LONGUEUR ILLIMITÉE + VOLUME INTENSE' (Unlimited Length + Intense Volume), emphasizing the product's key benefits. The POV is of the brand showcasing results. - 00:04–00:05 The ad shows a close-up shot of eyelashes with mascara, along with the text 'APRES' (AFTER) at the top of the frame. The brand highlights the dramatic difference. - 00:05–00:06 The ad shows a view of the New York City skyline with the Chrysler building, paired with the 'MAYBELLINE NEW YORK' logo, reinforcing the brand's identity and association with New York City. The shot is from the brand.

# Ad summary This ad promotes the Maybelline New York Super Stay Lumi-Matte foundation. It opens with the brand name then transitions to the bottle. Next, the foundation is demonstrated on the face of a model. Throughout the ad, many claims about the foundation are displayed. # Brand positioning Maybelline is presented as an established, high-quality, world-leading makeup brand that stays on top of new beauty trends. The ad features sophisticated visuals and focuses on functional benefits like coverage, lightweight feel, and long-wear, suggesting that Maybelline aims to occupy a space in the consumer's mind as a provider of reliable, high-performance makeup. The brand aligns with a lifestyle that values looking polished and put-together without sacrificing comfort or time. The ad highlights that the product has high coverage and a lightweight formula, which pushes against the norm that high coverage leads to heavy, uncomfortable makeup. The brand positioning seems to balance functional claims (long-lasting, lightweight) with emotional benefits (luminous, confident look). # Product The advertised product is Maybelline New York's Super Stay Lumi-Matte foundation. It's presented as a high-coverage foundation with a lightweight formula that is 27% lighter. It's designed to provide a luminous matte look that's resistant to water and sweat. The product offers up to 30 hours of wear and is designed not to transfer. The foundation comes in a bottle with a lavender cap. The ad showcases this product as a solution for those seeking long-lasting, full-coverage foundation that doesn't feel heavy or look cakey and can withstand daily activities. # Visual style The ad has a polished and modern aesthetic with clear, well-lit shots and a focus on showcasing the product and its effects on the models' skin. The editing style includes quick cuts, which highlight different product features and benefits. The production quality is high-end commercial, with a clean and professional look that supports the brand's image as a leader in the beauty industry. The visual motifs include close-ups of diverse models' faces to emphasize the foundation's coverage and finish. The pacing is fast, which keeps the viewer engaged and emphasizes the product's efficiency and effectiveness. Text overlays and product actions are synced to the music, creating an engaging rhythm. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with a person standing on top of the Maybelline New York logo in the sky as if it's part of the cityscape. - 00:02–00:04 Next, the ad showcases the product. A bottle of Maybelline New York's Super Stay Lumi-Matte foundation is shown floating in the air with the product name next to it. The camera focuses on the product bottle to introduce it to the viewer. - 00:04–00:05 The product is shown on the face of a model to demonstrate the foundation's coverage. The speaker highlights the high coverage of the foundation. - 00:05–00:07 The speaker shares that the product's formula is 27% lighter. - 00:07–00:08 The model is shown with half her face with foundation and the other half without to showcase the before and after. The narrator notes the product delivers a luminous matte look. - 00:08–00:09 The ad shows another model wearing the foundation. The narrator highlights the product's sweat and water resistance. - 00:09–00:12 The ad highlights the 30 hour wear claim and the non-transferable claim. - 00:12–00:13 The model is shown again and the speaker restates the product name. - 00:14–00:15 The ad shows that Maybelline is the #1 makeup brand in the world for 2024.

# Ad summary This ad showcases the Maybelline New York lip products, Lifter Gloss Lipsticks and Liners, demonstrating their use and highlighting their benefits such as hyaluronic acid for all day hydration, rich color, and serum level care. The ad aims to appeal to makeup enthusiasts looking for lip products that offer both color and hydration. # Brand positioning Maybelline New York is presented as a makeup brand that combines rich color with skincare benefits. The ad emphasizes hydration and care, suggesting that their products go beyond just cosmetic enhancement. This positions Maybelline as a brand that focuses on both beauty and the health of the user's lips, appealing to consumers who value effective and nourishing makeup. The brand follows the norm of showcasing product benefits and user demonstrations. # Product The Maybelline New York products featured are Lifter Gloss Lipsticks and Liners. The Lifter Gloss Lipsticks are described as providing rich color and serum-level care, with hyaluronic acid for all-day hydration. The Lifter Liners are presented as companions to the lipsticks, enhancing the lip's appearance. Both products come in 16 matte and satin shades. The products are easy to apply and offer the benefit of lip color and moisture in one. The lipsticks provide a barely-there feel and are positioned as more than just lipstick, offering a color and serum level care. # Visual style The ad has a polished UGC feel, with the woman directly addressing the camera. The editing style includes quick cuts to showcase different shades and product applications. The pacing is quick, keeping the viewer engaged. The camera is mostly static, enhancing the focus on the product application. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a woman holding several lipsticks, presenting the Maybelline products. - 00:01–00:05 00:01–00:05: The woman applies a lip liner and Maybelline serum lipstick, showcasing the application process and the resulting look. This is from the perspective of a content creator demonstrating the product. - 00:05–00:10 00:05–00:10: The woman applies red lipstick and liner and shows off the final look. - 00:10–00:16 00:10–00:16: The woman applies a lip liner and Maybelline serum lipstick, showcasing the application process and the resulting look. - 00:16–00:21 00:16–00:21: The woman applies pink lipstick and liner and shows off the final look, and touts that the products come in 16 matte and satin shades. - 00:21–00:26 00:21–00:26: The woman applies a lip liner and Maybelline serum lipstick, showcasing the application process and highlighting the product's rich color and serum level care. - 00:26–00:29 00:26–00:29: The woman holds the Maybelline lip products and shows them off.

# Ad summary This is a short ad in Dutch for Maybelline's new serum lipstick. It quickly shows the lipstick, product packaging, and features, before showing singer Miley Cyrus advertising the product. # Brand positioning Maybelline is presented as a modern, trendy brand that features contemporary celebrities. The brand creates lipsticks and other makeup products. It is implied that the brand is positioned in the mass market. # Product Maybelline’s serum lipstick is a lipstick enriched with hyaluronic acid and an oil mix. It is implied to be designed to be hydrating and moisturizing for the lips, so they are more soft and supple. The lipsticks come in tubes with light pink lids and are available in a variety of shades. # Visual style The ad has a polished and modern feel, similar to a TV commercial. It features quick cuts and pink lighting. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad starts with a shot of a model's face. - 00:01–00:03 00:01–00:03: The ad cuts to a shot of two lipsticks, followed by product features in text overlay. - 00:03–00:05 00:03–00:05: Singer Miley Cyrus applies the lipstick.

# Ad summary This ad features a creator showing off a range of Maybelline New York serum lipsticks in a variety of tone-enhancing shades. The creator states that the lipsticks have a lightweight feel and provide serum-level care that hydrates lips all day long. The creator shows matte and cream shades. # Brand positioning Maybelline New York presents itself as a mass-market brand that provides customers with affordable beauty products with high-quality ingredients. The brand strives to innovate by combining makeup with skincare, as demonstrated in the new Maybelline New York serum lipsticks, which contain serum. The brand appeals to customers who are seeking comfortable and hydrating lipsticks with a wide variety of tones. # Product The new Maybelline New York serum lipsticks come in 16 tone-enhancing matte and satin shades and have a lightweight feel. They are comfortable, easy to apply, and provide serum-level care to keep your lips juicy and hydrated all day long. The lipsticks are available in cream or matte textures and won’t dry your lips out, no matter how many times you reapply. # Visual style The ad has a selfie-style, UGC feel. The lighting is bright and flattering. The background is out of focus to keep the focus on the model and the products. The cuts are timed to the spoken words, and the editing is fast-paced. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action So if you need to upgrade your everyday lipstick, Maybelline has you covered. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator starts by introducing the Maybelline New York serum lipsticks. - 00:05–00:08 The creator shows the range of lipstick colors before returning to one of the colors and applying it to their lips. - 00:08–00:12 After applying the lipstick, the creator explains that the lipsticks are comfortable and easy to apply and that they provide serum-level care to keep your lips hydrated all day long. This is intended to showcase the product's benefits. - 00:12–00:17 The creator goes back to applying shades while stating that there are many colors to choose from and the lipsticks have a soft creamy texture. - 00:17–00:19 The creator calls out that the lipstick formula is especially great for anyone who suffers from dry lips constantly. This intends to address a key pain point that potential customers might experience. - 00:19–00:27 The creator notes that the lipsticks come in cream or matte textures and won’t dry your lips out, no matter how many times you reapply. They also add that the colors are cute and there’s literally something for everyone. The creator is building value here by addressing the range of colors and textures. - 00:27–00:29 The creator concludes the ad by mentioning that if you need to upgrade your everyday lipstick, Maybelline has you covered. This acts as the ad's CTA.

# Ad summary This ad showcases Maybelline's Super Stay Lumi-Matte foundation. The ad features diverse models and emphasizes the foundation's qualities of being sweat-resistant, long-lasting up to 30 hours, and non-transferable. The ad highlights the brand's popularity as the #1 makeup brand in the world in 2024. # Brand positioning Maybelline New York is presented as a leading, mainstream cosmetics brand, offering high-performance makeup that fits seamlessly into the active lifestyle of its diverse customer base. The ad highlights Maybelline as the number one makeup brand in the world in 2024, suggesting global recognition and trust. The brand ethos aligns with providing reliable, long-lasting products that withstand daily activities and environmental challenges, ensuring customers look polished and put-together without constant touch-ups. # Product The ad promotes Maybelline's Super Stay Lumi-Matte foundation, designed to provide a luminous matte finish. It claims to be long-lasting, with a wear time of up to 30 hours, making it suitable for all-day wear. The foundation is presented as water and sweat-resistant, catering to active individuals who require makeup that can withstand physical activity and varying environmental conditions. Furthermore, the foundation is highlighted as being non-transferable, addressing a common concern of makeup users about product smudging or transferring onto clothing and other surfaces. The product is presented as a reliable, durable option for achieving a polished look that lasts. # Visual style The ad has a clean and polished aesthetic, using bright lighting and clear shots to highlight the product's features and benefits. The editing style includes quick cuts and transitions, giving it a dynamic and engaging feel. The use of diverse models and urban settings suggests a modern, inclusive brand image. The pacing is relatively fast, matching the energy of social media content. The visuals are synced with the audio, emphasizing key product claims. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad begins with a stylized shot of the Super Stay Lumi-Matte foundation bottle against a cityscape backdrop to introduce the product. - 00:01–00:02 00:01–00:02 The ad shows a split screen demonstrating a before-and-after application of the foundation. This is meant to showcase the immediate visual impact of the product on the model's skin. - 00:02–00:03 00:02–00:03 The ad highlights the foundation's ability to provide a luminous matte look, showcasing how it enhances the skin's appearance without causing excessive shine. - 00:03–00:04 00:03–00:04 The ad states that the foundation is resistant to water and sweat, highlighting its durability and reliability. - 00:04–00:06 00:04–00:06 The ad states that the foundation lasts up to 30 hours. The camera angle shifts to show diverse models looking up towards the camera. - 00:06–00:07 00:06–00:07 The ad states that the foundation is non-transferable, which is meant to reassure viewers that it won't smudge or transfer. - 00:07–00:09 00:07–00:09 A woman holds and displays the product directly to the camera. The ad emphasizes it's the new Super Stay Lumi-Matte foundation from Maybelline New York. - 00:09–00:10 00:09–00:10 The ad emphasizes that Maybelline is the #1 makeup brand in the world in 2024. This is meant to highlight the brand's global recognition and trust.

# Ad summary A female creator demonstrates how to apply Maybelline Super Stay foundation for a flawless and long-lasting finish. She explains how to choose the right shade, and covers tips for how to apply with either a brush or sponge depending on coverage preference. # Brand positioning Maybelline is positioned as a reliable provider of accessible and effective makeup products. This particular ad emphasizes the Super Stay foundation's versatility, catering to a wide range of skin types while promising a long-lasting, flawless finish. It democratizes beauty by offering practical tips and accessible techniques, appealing to both makeup novices and experts. The brand aligns with a lifestyle focused on achieving a polished look without excessive effort or expense, and pushes against norms of inaccessibility or complexity. # Product Maybelline's Super Stay Lumi Matte Foundation is presented as a long-lasting, versatile product suitable for all skin types. The ad focuses on achieving a flawless, radiant finish and guides users on finding the perfect shade match by testing on the neck area rather than the hand. The foundation offers buildable coverage, from light to full, depending on the application method. It is applied either with a dense synthetic brush for maximum coverage or a damp sponge for a lighter, more translucent finish. The ad addresses the common pain point of makeup not lasting by highlighting the foundation's long-wearing properties and the importance of applying the right amount of product. The ad is telling the viewer that the foundation is worth trying because it's a long-lasting option for a radiant, flawless look, without excessive effort. # Visual style The ad has a clean, tutorial-style aesthetic with a focus on product demonstration. The editing is mostly static shots with smooth transitions. The production quality has a polished UGC feel. The aesthetic is clean and well-lit, with a mix of close-ups and medium shots to showcase the product and application techniques. The pacing is consistent throughout, allowing viewers to easily follow along with the steps. The cuts and text overlays are synchronized to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02: A female creator holds the foundation, brush, and sponge and introduces the video, stating she will show how she applies her foundation for an impeccable finish. This sets up the ad as a tutorial for foundation application. - 00:02–00:03 00:02–00:03: The creator holds up three shades of the foundation and expresses that she knows it is difficult to find the right shade. This continues the creator's perspective. - 00:03–00:07 00:03–00:07: The creator provides a tip for finding the right shade, stating that matching the foundation to your hand won't work, and instead, always try to match it in the neck area. This continues the narrative as an informative tutorial. - 00:07–00:10 00:07–00:10: Text appears on screen stating the foundation shades as the creator names them. The creator continues with the foundation tip. This continues from the creator's perspective to educate the viewer about the foundation. - 00:10–00:14 00:10–00:14: The creator recommends the foundation when asked for a foundation to buy, since it works for all skin types and has long lasting wear. This continues to educate viewers about the qualities of the foundation. - 00:14–00:20 00:14–00:20: The creator states to guide yourself with the undertones the foundation has, pointing out the shades. This further educates the viewer about the foundation. - 00:20–00:25 00:20–00:25: The creator then moves onto application tips. She shows how to pump foundation onto the back of the hand rather than onto the face or the brush itself to avoid wasting product. This progresses the tutorial. - 00:25–00:28 00:25–00:28: The creator expresses that this foundation can reach maximum coverage, but will always feel lightweight. She explains that to get maximum coverage, use a synthetic brush that is dense. This continues the creator sharing tips. - 00:28–00:33 00:28–00:33: The creator places foundation on her cheek and explains how to use the dense brush. She demonstrates how to never drag the brush, but to use tapping motions. This is from the creator's perspective sharing tips and demonstrating them. - 00:33–00:45 00:33–00:45: She states that a viewer asks her why her makeup lasts, stating that perhaps they are not applying the correct amount. She instructs to not be afraid to put on a lot of product, because it will look natural if applied well. This is shown from the creator's perspective educating her viewers. - 00:45–00:48 00:45–00:48: The creator then grabs two beauty sponges, stating if you would like a lighter coverage, use a sponge that is wet, but not dripping. This is from the creator's perspective as she continues to share tips. - 00:48–00:59 00:48–00:59: The creator then places foundation on her face and explains how to use the wet beauty sponge. She reiterates to not drag the product, and instead, tap it in. This is from the creator's perspective as she shares more tips. - 00:59–01:01 00:59–01:01: She states that it's important for the beauty sponge to be damp from water, so the application is easier and more even, and so it doesn't absorb too much product. This is from the creator's perspective as she shares more tips. - 01:01–01:05 01:01–01:05: The creator points to both sides of her face and states that you can see the two finishes, a more translucent finish where you can see your spots, or full coverage. She picks up both a beauty sponge and a brush. This is from the creator's perspective pointing out the differences of each technique. - 01:05–01:11 01:05–01:11: The creator states a tip: if you use a brush to apply the foundation, pass a beauty sponge over your face afterwards to remove any marks the brush may have left. This is the creator giving a helpful tip. - 01:11–01:17 01:11–01:17: The creator shows her finished look, states the foundation is beautiful, and recommends it because of the finish and long lasting wear. She grabs the foundation and ends the video. This is from the creator's perspective as she holds the foundation and ends the video.

# Ad summary This ad showcases Maybelline's Lifter Glaze lip balm, emphasizing its rich color, hydrating formula, and long-lasting tint. The creator, a makeup enthusiast, tests multiple shades and shares her favorite, inviting viewers to share theirs in the comments. It is presented in a split screen format. # Brand positioning Maybelline is presented as a mainstream beauty brand offering accessible and trendy lip products. The brand positions its Lifter Glaze as a balm that delivers both color and hydration, combining the benefits of lipstick and lip care. The ad showcases a range of shades to suit diverse preferences, suggesting Maybelline aims to cater to a wide audience. The brand ignores the bare lip balm trends by focusing on rich color payoff while maintaining a functional benefit. # Product The featured product is the Maybelline Lifter Glaze lip balm, advertised for its rich color and hydrating formula. It is presented as a lip balm that provides a glazed lip look with a creamy texture. The balm contains hyaluronic acid, natural oils, and cherry extract. Its key selling points include moisturizing the lips, delivering a gloss-like effect with a creamy feel, and leaving a lasting color tint even after removal. The pigment is buildable, allowing for an intensity increase. # Visual style The ad has a UGC aesthetic, mirroring a natural makeup video. The editing style includes quick cuts between the creator speaking and product demonstrations. The lighting is soft and consistent, highlighting the lip balm's texture. The pace is moderate, with cuts timed to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Déjame saber cuál fue el tuyo. # Point of view - [object Object] # Storyline - 00:00–00:06 The ad begins with a split-screen format, showcasing user-generated content of others using the lip balm. - 00:06–00:08 The creator introduces herself and states that she received five shades of the Maybelline Lifter Glaze lip balm, which she will try out. - 00:08–00:13 The creator then begins to test multiple shades, explaining her experience, highlighting the color and moisturizing aspects of the balm's formula. - 00:13–00:19 She continues testing various shades while highlighting the ingredients. - 00:19–00:23 The creator calls attention to how the lip balm effect is similar to lip gloss while being more creamy, while also displaying a darker shade. - 00:23–00:29 The creator highlights that the pigment is buildable and the lip balm is perfect for a more intense shade. - 00:29–00:31 She adds that the hydration lasts up to 24 hours. - 00:31–00:37 The creator transitions to testing a lighter shade to emphasize the lasting color, even after wiping off the balm. - 00:37–00:41 She concludes by sharing that her favorite shade is number 8 and invites viewers to share their favorites.

# Ad summary This ad showcases the new Maybelline Serum Lipstick. Throughout the ad, the formula, the moisture content, and the plumpness of the lipstick are highlighted. # Brand positioning Maybelline aims to occupy the space of accessible, innovative beauty. It aligns with a lifestyle that values self-expression and confidence through makeup. The brand consistently follows the category norms of showcasing diverse beauty, but also pushes for inclusivity with formulas that benefit the consumer by promoting functional products like serum infused lipsticks. This product shows the brand positioning as both functional and emotional. # Product The ad showcases Maybelline's Serum Lipstick, a hybrid lip product that combines color with skincare benefits. It promises lush color, serum infusion, and a formula containing hyaluronic acid and an oil blend for 8-hour plumping moisture. The lipstick comes in a pink and gray blocky component with the brand name embossed. The ad clearly conveys that this lipstick is more than just color — it's a moisture-rich treatment that plumps the lips while delivering color. This innovative formula directly addresses the common purchase barrier of lipsticks drying out the lips. # Visual style The ad has a polished and high-end aesthetic, with a focus on close-ups and macro shots to highlight product details. The editing style includes quick cuts, but smooth transitions. The production quality is high, giving it a commercial feel. The visual motifs include a recurring pink color palette and a focus on product texture. The pacing is fast, at approximately 200 BPM. The cuts and text are timed to match the music beats, creating a dynamic viewing experience. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:01 The ad opens by showcasing a model's face, focusing on her eyes and lips while the Maybelline logo appears to introduce the brand. - 00:01–00:03 00:01–00:03: The ad transitions to close-ups of the lipsticks in different shades as a voiceover announces the new product. The intention is to introduce the product as the visual focus shifts to show the lipstick in more detail, building anticipation and excitement. - 00:03–00:05 00:03–00:05: The perspective shifts to feature Miley Cyrus applying the lipstick, emphasizing its ease of use and wearability. It conveys that this product can be used by everyday people. This continues the story by showing a celebrity endorsing and using the product. - 00:05–00:08 00:05–00:08: The ad displays close-ups of the lipstick texture and ingredients (hyaluronic acid and oil blend) to highlight its formulation, conveying its moisturizing and plumping properties, from the brand's perspective. - 00:08–00:12 00:08–00:12: Another close-up of the product being applied is shown to highlight the plump moisture benefits, conveying that it not only looks good, but also provides moisture for the lips. This builds on the previous scenes, illustrating the practical benefits of using the lipstick. - 00:12–00:14 00:12–00:14: The ad closes with a close-up of Miley as her name is displayed, creating a strong association between the product and the celebrity endorser.

# Ad summary This image ad promotes Maybelline New York's Sky High Mascara. The ad features a celebrity and product benefits, and includes the product in blue and pink packaging. # Brand positioning Maybelline New York is presented as a leading and fashionable cosmetics brand, specifically within the mascara category, with a clear emphasis on innovation and trendsetting. The branding leverages celebrity endorsement to enhance its appeal, suggesting the brand is for those who seek to emulate a celebrity look and align themselves with contemporary beauty standards. The product's availability in multiple colors implies a focus on personalization and catering to diverse preferences. # Product The promoted product is Maybelline New York's Sky High Mascara, available in Nouveau Navy Records, and also in a pink package. The mascara is designed to deliver sky high length and volume to the lashes. A before-and-after visual is shown of the product in use. # Visual style The visual style of the ad is clean and modern, leveraging a celebrity endorsement to enhance its appeal. The image is brightly lit, with a shallow depth of field that keeps the focus on the woman's face and the product. The composition is balanced, with text and product placement carefully arranged around the central figure. The overall effect is polished and professional, reflecting the established brand image of Maybelline. # Hooks Headline: #1 MASCARA EN BELGIQUE # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by displaying the Maybelline brand logo at the top, instantly associating the product with a well-known brand. This is being told from the brand's perspective to establish credibility and instant recognition. - Next, the product is highlighted with a celebrity endorsement, indicating the product's quality and appeal, and showing that the product is also available in a navy color. This is being conveyed from the brand's POV, emphasizing the trendy and desirable nature of the product. - The ad emphasizes the product's efficacy through a before-and-after visual, offering potential customers a clear view of the dramatic difference the mascara can make. The ad is told from the customer's POV, as if they're able to see the mascara's effects firsthand. - The presentation of the product bottles, alongside a discount offer, incentivizes immediate purchase. This is being conveyed from the brand’s perspective to finalize the narrative by turning interest into a concrete action.

# Ad summary A woman advertises Maybelline's Lifter Glaze lip oil, stating it adds both color and moisture. # Brand positioning Maybelline is positioned as a provider of lip oils under the 'Lifter Glaze' line that combine color and lip care. These lip oils offer a balance of aesthetic enhancement and functional skincare benefits, promising not only to impart color but also to hydrate and care for the lips thanks to their moisturizing formula and natural ingredients. The brand aims to capture the market of beauty enthusiasts who value both makeup and skincare, offering a product that aligns with current trends such as 'glazed lips' while prioritizing lip health and hydration. # Product Maybelline's Lifter Glaze is a lip oil designed to give the lips color while also moisturizing them. It comes in several shades, including 001 Clear Crave, 003 Rose Bite, 004 Cherry Swirl, 008 Acai Glaze, and 009 Latte Crush. It is designed for anyone who wants to take care of their lips. The lip oil contains a moisturizing formula and natural ingredients. The Lifter Glazes are buildable for a more hydrated and pigmented tone. They also provide a pleasant menthol sensation, hydrate lips, and provide a glossy look. The glaze is perfect for joining the glazed lips trend. # Visual style The ad has a UGC feel to it, and it is filmed in natural lighting. The editing includes quick cuts and it is timed to the music. The product colors are the visual motif. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action ¿Y tú ya escogiste tu Lifter Glaze favorito? # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins with a woman smiling and holding several lip oil products. She asks if the viewers want to try the new Maybelline Lifter Glaze lip oils together, setting a collaborative and inviting tone. - 00:02–00:04 The ad shifts focus to close-ups of each lip oil shade being opened to show the color, as well as the name of the shade. The products and shades are presented in a straightforward, informative way, intended to showcase the variety and visual appeal of the lip oils. - 00:04–00:06 The woman returns to apply the clear lip oil and showcase its application. This offers the audience a visual demonstration of the product in use, emphasizing its immediate effect and ease of use. - 00:07–00:09 The ad shifts focus to close-ups of each lip oil shade being opened to show the color, as well as the name of the shade. The products and shades are presented in a straightforward, informative way, intended to showcase the variety and visual appeal of the lip oils. - 00:09–00:11 The woman returns to apply the pink lip oil and showcase its application. This offers the audience a visual demonstration of the product in use, emphasizing its immediate effect and ease of use. - 00:11–00:13 The ad shifts focus to close-ups of each lip oil shade being opened to show the color, as well as the name of the shade. The products and shades are presented in a straightforward, informative way, intended to showcase the variety and visual appeal of the lip oils. - 00:13–00:15 The woman returns to apply the red lip oil and showcase its application. This offers the audience a visual demonstration of the product in use, emphasizing its immediate effect and ease of use. - 00:15–00:17 The ad shifts focus to close-ups of each lip oil shade being opened to show the color, as well as the name of the shade. The products and shades are presented in a straightforward, informative way, intended to showcase the variety and visual appeal of the lip oils. - 00:18–00:20 The woman returns to apply the purple lip oil and showcase its application. This offers the audience a visual demonstration of the product in use, emphasizing its immediate effect and ease of use. - 00:20–00:22 The ad shifts focus to close-ups of each lip oil shade being opened to show the color, as well as the name of the shade. The products and shades are presented in a straightforward, informative way, intended to showcase the variety and visual appeal of the lip oils. - 00:22–00:24 The woman returns to apply the brown lip oil and showcase its application. This offers the audience a visual demonstration of the product in use, emphasizing its immediate effect and ease of use. - 00:24–00:26 The woman concludes by asking the viewers if they have already chosen their favorite Lifter Glaze, encouraging interaction and driving home the product line's appeal.

# Ad summary A creator shares her views on the Maybelline Superstay Lumi-Matte foundation, sharing the benefits and how it looks on the skin. # Brand positioning Maybelline is presented as an accessible yet luxury brand that creates high quality products for everyday users. They aim to occupy the space in consumers' minds that they offer high quality products that are both affordable and luxurious. The brand strives to align with accessible beauty, focusing on attainable luxury and everyday glamour. By focusing on luxury at an accessible price point, Maybelline bridges the gap between high-end and drugstore brands. The brand positioning is emotional and functional, promoting both the feeling of luxury and the practical benefits of quality makeup. # Product The Maybelline Superstay Lumi-Matte foundation is portrayed as a hybrid product providing the benefits of both matte and luminous finishes, resolving the common makeup dilemma of choosing between the two. The product is ideal for anyone who wants a high-coverage base that feels lightweight. It provides high coverage with long-lasting wear. The application is lightweight, and it does not feel heavy on the skin. The foundation gives the skin a natural look, luminosity, and an airbrushed appearance without excessive shine. The foundation addresses the barrier of heavy makeup by feeling and looking lightweight. # Visual style The ad's aesthetic is clean and approachable, with a natural, unfiltered look. The creator has a very DIY style. The editing is simple with static shots and minimal transitions. The production quality appears to be mid-range, balancing between a UGC feel and a polished commercial. This approach supports the intended tone of authenticity. The video pacing is consistent, with cuts timed to coincide with key phrases. Audio-visual sync is noticeable, enhancing engagement. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action y por supuesto compárteselo a tu amiga # Point of view - [object Object] # Storyline - 00:00–00:03 The creator is explaining how to get a luxury foundation that is accessible. - 00:03–00:04 00:03–00:04 The creator introduces the Superstay Lumi Matte foundation from Maybelline. - 00:05–00:08 00:05–00:08 She mentions that you will get a luminous and matte finish. - 00:09–00:12 00:09–00:12 You will no longer be torn between a dewy or matte look. - 00:12–00:15 00:12–00:15 The foundation has high coverage and is long-lasting. - 00:16–00:19 00:16–00:19 It applies lightly without feeling heavy on the skin. - 00:20–00:24 00:20–00:24 The foundation is natural, gives luminosity, and does not give off any shine. - 00:25–00:27 00:25–00:27 It gives you an even skin tone in certain areas. - 00:28–00:38 00:28–00:38 A close up of the skin allows you to see how smooth and luxury the skin is. - 00:39–00:42 00:39–00:42 The creator asks you to look at the luxury look the skin has. - 00:42–00:47 00:42–00:47 With the Superstay foundation you will go from this to that. - 00:48–00:59 00:48–00:59 The creator states that this is a luxury foundation and that you should share it with your friends.

# Ad summary This ad promotes Maybelline New York's Lifter Glaze lip balm. The ad showcases the lip balm's glossy color and hydrating benefits, highlighting its use of hyaluronic acid for 24-hour hydration. It targets makeup enthusiasts looking for both color and care in a lip product. # Brand positioning Maybelline New York is presented as a leading global makeup brand, emphasizing its modern and innovative approach to beauty. The brand aims to occupy the space of accessible luxury, offering high-quality products that are both trendy and effective. The brand aligns with a lifestyle of confidence and urban chic, positioning itself as the go-to choice for individuals seeking both fashion-forward cosmetics and practical beauty solutions. The brand asserts its position as the number one makeup brand in the world. The ad presents Maybelline as a brand that combines vibrant color with skin-caring ingredients, suggesting that beauty doesn't have to come at the expense of skin health. This brand positioning balances functionality and style, appealing to consumers who seek both. # Product The featured product is Maybelline New York's Lifter Glaze, an oil-based lip balm designed to provide both color and hydration. It is formulated with hyaluronic acid, promising up to 24 hours of moisture. The product is available in various shades, delivering a glossy, bright color to the lips. The Lifter Glaze targets individuals looking for a lip product that combines cosmetic appeal with skincare benefits. The ad highlights the balm's hydrating properties and glossy finish, promoting it as a solution for dry lips that also enhances appearance. Its USP lies in the dual action of offering a vibrant color payoff while simultaneously nourishing the lips. The lip balm addresses the purchase barrier of sacrificing lip health for cosmetic enhancement by providing a moisturizing formula. The ad showcases the product being applied in various settings, emphasizing its versatility for on-the-go use. # Visual style The ad has a polished commercial aesthetic with bright, soft lighting and clear close-up shots of the product and its application. The editing style includes quick cuts and smooth transitions. The production quality is high-end, with a focus on showcasing the product's texture and color payoff. The pacing is moderate. The audio-visual sync is maintained with text overlays and product actions timed to voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad starts with a woman applying the Maybelline Lifter Glaze lip balm in a vehicle, conveying a sense of on-the-go beauty and convenience. The scene captures the brand's association with a modern, fast-paced lifestyle. - 00:01–00:03 Close-up shots highlight the glossy texture and color payoff of the lip balm, emphasizing the product's cosmetic benefits. The glossy lips, captured in high resolution, draw attention to the transformative effect of the product. - 00:02–00:07 The ad features text overlays that highlight the presence of hyaluronic acid in the formula and its ability to provide up to 24 hours of hydration, reinforcing the product's skincare benefits. - 00:04–00:05 The sequence continues with a shot showcasing multiple lip balm tubes in a basket, implying variety and abundance. The product focus is maintained throughout the narrative to establish brand association. - 00:07–00:10 The ad ends with a final shot of the woman, reinforcing the on-the-go lifestyle and highlighting Maybelline as the number one makeup brand in the world, creating a sense of trust and reliability.

# Ad summary This ad promotes the Maybelline New York Serum Lipstick, featuring an influencer demonstrating the product. She highlights its lightweight feel, serum-level care for hydration, and the variety of tone-enhancing shades available, asserting it will become the viewer's everyday go-to lipstick. # Brand positioning Maybelline is positioned as a provider of accessible yet effective makeup solutions, particularly for everyday wear. The brand appeals to a broad audience by offering a wide range of shades to suit diverse skin tones. The serum lipstick integrates skincare benefits with makeup, suggesting that beauty should enhance skin health rather than compromise it. This positioning aligns with the modern consumer who seeks both aesthetic and functional value from their makeup products. The brand appears to ignore competitors who only focus on color or wear time without emphasizing skin health, making Maybelline a balanced choice. # Product The featured product is the Maybelline New York Serum Lipstick, available in 16 tone-enhancing matte and satin shades designed to suit everyone. It provides serum-level care, ensuring super hydrated lips with a lightweight and comfortable feel described as a "barely there feel". The lipstick aims to solve the common problem of lip products drying out the lips or feeling heavy, by providing moisture and comfort alongside color. The packaging is a neutral, square-shaped tube with the brand and shade details printed on the side. # Visual style The ad features a clean, natural aesthetic. The lighting is soft, and the editing is smooth with simple transitions. The overall production quality has a polished yet approachable feel, similar to a UGC style video, enhancing the influencer's credibility. The pace is consistent and moderate, allowing viewers to focus on the product demonstrations. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The influencer holds two groups of lipsticks, one in its container and the other loose, showing off the range of shades. - 00:00–00:05 She says that the Maybelline Serum Lipsticks are the new serum lipsticks and she promises that they're about to become the consumer's everyday go-to lipsticks. The tone is enthusiastic and confident, positioning her as a trusted source for beauty recommendations. - 00:03–00:05 The influencer applies one of the lipstick shades to her lips, demonstrating its smooth application. She smiles, which emphasizes her satisfaction and implying that the product is easy to use and delivers immediate results. - 00:05–00:06 She spreads the lipsticks out and smiles at the camera. This shot is a continuation of the claim that it's about to become your favorite everyday lipstick and builds excitement around the product's variety. - 00:06–00:09 She emphasizes the range of shades and states that the lipstick comes in 16 different tone-enhancing matte and satin shades. This strengthens the products appeal. - 00:09–00:11 She explains that 16 shades "basically means there's a color for everybody". - 00:09–00:12 She swatches two lipstick shades on the back of her hand, demonstrating their color payoff and texture, providing a visual test of the product's color accuracy and feel. - 00:12–00:15 She states that the lipstick offers "serum level care" to ensure that the consumer's lips are "super hydrated". This directly communicates a core benefit of the product: hydration. - 00:15–00:18 She applies another shade to her lips, demonstrating the product in use and further highlighting its moisturizing and hydrating benefits. - 00:16–00:19 She shares that the best part for her has been how "weightless and comfortable" the lipsticks are. - 00:19–00:22 She describes the feel of the lipstick as "barely there", continuing to emphasize how comfortable the product is to wear. - 00:21–00:22 The influencer applies the lipstick to her lips once again, providing a continuous demonstration of the product's application and color. - 00:22–00:25 She shows two different shades of the lipsticks, saying she is "so obsessed" with them and tells the audience that they are "about to be as well". This reinforces the product's desirability and her satisfaction with it.