How Whatnot Advertises on Meta

# Ad summary A woman holds an Adidas Samba LT shoe in front of a shelf full of shoes while doing a live auction. # Brand positioning Adidas is presented as a brand that produces shoes for both children and adults. The brand aims to occupy the space in the consumer's mind for its sporty style. The tone is casual, because it is an auction. # Product The product featured is the Adidas Samba LT shoe. It comes in sizes for women and youth, specifically a 6 in women's and a 5 in youth. The shoe is made with patent white leather and a black sole. It retails for $120. # Visual style The ad's aesthetic is casual and seemingly not highly edited. The production quality appears to be UGC, likely filmed on a phone camera. The editing style is smooth with static shots. The ad's pacing is consistent and is timed to the person speaking. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Don't forget to keep tapping that screen and sharing the stream. # Point of view - [object Object] # Storyline - 00:00–00:03 The creator begins by showing the white leather, black sole, and detailing of the Adidas Samba LT shoe. - 00:03–00:18 The creator holds a live auction for the Adidas Samba LT shoe, indicating the price of the shoe and the sizing available. - 00:18–00:23 The shoe has been sold and the creator welcomes the buyer to her online store.

# Ad summary This ad showcases several people displaying different pieces of baby and kid's clothing from Whatnot, an online marketplace that features live shows. # Brand positioning Whatnot is presented as an online marketplace and community where parents can buy baby and kids' clothing through live shows. The brand emphasizes the uniqueness of its offerings, as well as how it offers items at great prices. Whatnot fosters a community of real sellers and parents. # Product Whatnot is an online marketplace with live shows dedicated to baby and kids' clothing. The ad promotes its unique and cute clothing pieces that are offered at great prices. It is shown as a place to discover different pieces of clothing for babies and kids. It addresses the purchase barriers of affordability and options by showcasing many different clothing items being sold at low prices. # Visual style The ad has a casual, user-generated content (UGC) feel, which supports the tone of authenticity. Quick cuts and jump cuts match the pacing of the voiceover and add a sense of urgency. The variety of settings and presenters keeps the visual rhythm dynamic. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The video opens with a person holding up a blue Carhartt baby onesie. Text states moms are finding deals on Whatnot. This is likely a customer of the brand showing off their baby clothing finds, emphasizing the affordability and selection available on the marketplace. - 00:01–00:02 00:01–00:02 A woman holds up a blue dress with a coral reef theme. The price appears on screen. This continues the theme of finding clothes. - 00:02–00:04 00:02–00:04 A woman with curly hair holds up a long-sleeved shirt, while on-screen text introduces Whatnot's live shows dedicated to baby and kids clothing. This highlights a unique feature of the platform, where viewers can watch live shows to discover and purchase clothing. - 00:04–00:07 00:04–00:07 A woman holds up a jacket. On-screen text emphasizes the uniqueness of the pieces available and the great prices. This builds on the previous points about finding unique items at affordable rates. - 00:08–00:11 00:08–00:11 A person holds up shorts, and on-screen text states that Whatnot has real sellers, tons of options, and an even better community. This is meant to show the breadth and social aspect of the platform. - 00:11–00:15 00:11–00:15 The video transitions to the Whatnot logo. The platform's name appears along with options to download from the app store.

# Ad summary This ad is a compilation of clips from live shopping streams on the Whatnot platform, featuring three different sellers presenting various pet products. The format is raw and unedited, showcasing the immediacy and interactive nature of live selling. The first seller showcases a Lambchop dog plush toy, the second seller displays a variety of dog leashes and sells one during the clip, and the third seller highlights Mega Beefy Taquitos Dog Treat, which quickly sells out. # Brand positioning This ad presents Whatnot as a live shopping platform. It features pet products, creating the impression that Whatnot offers a wide variety of products, including pet-related items. The tone is enthusiastic and fast-paced, aligning with a live shopping environment where deals are presented and quickly sold. The ad implies that Whatnot is the place to find exciting deals, especially those that sell out quickly, creating excitement and the potential for finding unique or discounted items. The focus is on the thrill of the live shopping experience. # Product The ad features three distinct pet products. First is a Lambchop Dog Plush Toy, a classic, plush dog toy shaped like the Lambchop character. Second, there are Color Pattern Dog Leashes, crafted from leather with colorful, beaded designs. They feature a classic buckle for adjusting the size and attaching to a dog collar. Finally, Mega Beefy Taquitos Dog Treats, rawhide treats wrapped in a paper labeled "mega beefy taquitos." The packaging indicates that the treats contain collagen and are made with "90% collagen rawhide chews." # Visual style The visual style is raw and unpolished, resembling a live stream or user-generated content. The production quality appears to be a hybrid. The editing style uses quick cuts, maintaining a fast pace and high energy, syncing with the music beats. The pacing is rapid, with frequent cuts between different sellers and products, keeping the viewer engaged. The audio-visual sync is timed with the music and voiceovers, emphasizing the fast-paced nature of live shopping. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The female presenter holds up a Lambchop plush dog toy, ready to auction it off on Whatnot. - 00:04–00:09 The female presenter holds up several leather and beaded dog leashes. - 00:09–00:17 The male presenter holds up a Mega Beefy Taquitos Dog Treat, creating a sense of excitement with the fast-paced announcement of available deals.

# Ad summary A woman explains how she is able to sell items faster on Whatnot than on other platforms. She states that if you are willing to show up with consistency and dedication, Whatnot can become your favorite selling platform. # Brand positioning Whatnot is positioned as the best platform for sellers, enabling them to sell the same volume of products faster than any other platform. The brand promotes the value of consistency and dedication for success on the platform, implying a strong community aspect. The brand distances itself from competitor platforms by highlighting Whatnot's superior speed and efficiency for selling high volumes of goods, particularly for live shows. This functional brand positioning emphasizes efficiency and community over traditional listing methods, appealing to sellers looking for a streamlined and engaging sales experience. # Product Whatnot is a live selling platform where sellers can conduct shows to sell their goods. According to the ad, sellers can move a high volume of product with speed, creating a preferable selling experience. The platform requires sellers to show up with consistency and dedication. The platform is presented as a seller's favorite platform and works when sellers are willing to be consistent and dedicated. # Visual style The ad has an informal and casual aesthetic, with an unfiltered camera. The production quality is similar to UGC content, with a single camera and natural lighting. The editing style is static, with a single shot of a woman talking to the camera throughout the entire ad. The pacing is slow with only one shot. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The woman states that she can sell on Whatnot faster than she can list on other platforms. - 00:05–00:16 She gives an example of how she bought two suitcases full of old magazines and newspapers, and it only took her two Whatnot shows, about 3.5 hours each, to completely sell out. - 00:16–00:21 She says she could not have listed two suitcases of old newspapers and magazines on another platform in seven hours. - 00:22–00:28 The woman states there isn't another platform where you can sell the same volume with the same speed as Whatnot. - 00:28–00:36 She encourages the viewer to show up with consistency and dedication, as it will quickly become their favorite platform.

# Ad summary A woman shares how she sells vintage goods on the Whatnot app. She shares the volume of items she sells as well as the speed she sells at compared to other platforms. # Brand positioning Whatnot is presented as a live stream shopping app. The brand positions itself as providing a place to sell goods faster and at a higher volume. This implies the brand is pushing against the norms of traditional eCommerce platforms, which typically require a longer process for listing and selling items. Whatnot aims to occupy the space in the consumer's mind as the go-to app for quick and high-volume selling. The brand does this through live auctions. # Product Whatnot is a live stream shopping app. It enables sellers to list and sell items quickly and in large volumes. The app aims to remove purchase barriers by allowing people to sell items faster than on other platforms. Live shows, as well as other seller's storefronts are featured on the app. # Visual style The ad has a UGC style feel to it, due to being shot with a phone camera. The editing includes quick cuts and transitions, which keeps the video fast-paced. The production quality is decent, and this supports the tone of the ad. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 The creator says she can sell items faster on Whatnot than other platforms. - 00:04–00:08 00:04–00:08 – The woman states that the app "burst through the reselling community" and changed how reselling works. - 00:08–00:12 00:08–00:12 – The creator continues by stating she once purchased two suitcases full of old magazines and newspapers. - 00:12–00:17 00:12–00:17 – The woman reveals it took her two shows on Whatnot to sell out of everything. - 00:17–00:22 00:17–00:22 – The creator says that there is no other platform where she could have sold those two suitcases of magazines as fast. - 00:22–00:25 00:22–00:25 – The woman shares that on Whatnot, her items were sold out and gone in just two shows. - 00:25–00:33 00:25–00:33 – The creator concludes that there is no other platform to sell the same volume with the same speed as Whatnot.

# Ad summary This ad shows fishing reels for sale on WhatNot, with a display of reels being sold by auction by an individual. # Brand positioning The brand WhatNot is being shown as an auction site to purchase fishing equipment. The tone and lifestyle is more casual, with the brand showcasing reels from other established brands at discount prices. This presents the brand as one that offers value and affordability for fishing enthusiasts. # Product This ad features various fishing reels available on WhatNot. These reels, including the Abu Garcia Max Z40 spinning reel, the Concept TX2 baitcasting reel, and the Lew's Laser MG baitcasting reel, are presented as high-quality options for fishing enthusiasts. The ad emphasizes the gear ratio and ball bearing system of each reel, highlighting their performance and durability. These products are worth trying because they provide anglers with the tools to enhance their fishing experience with a range of features at a discounted price. # Visual style The ad features a casual and bright aesthetic. The video uses quick cuts to transition between different reels and sellers, maintaining a consistent pace. The production quality has a UGC feel. The cuts are timed to coincide with shifts in the audio and on-screen text. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:04 A hand holds up the Abu Garcia MAXZSP40-C fishing reel and the voiceover explains it is on sale. - 00:01–00:04 The current bid is displayed and the price reaches $42, with text indicating that the auction winner got it for that price. This highlights the auction aspect of WhatNot. - 00:04–00:11 A transition shows a woman holding up a Concept TX2 baitcasting reel, explaining its features, and thanking the customer for the purchase. - 00:06–00:11 The current bid is displayed and the price reaches $104, with text indicating that the auction winner got it for that price. - 00:11–00:19 A transition shows the same woman holding up a Lew's Laser MG baitcasting reel, explaining its features and thanking the customer for the purchase. - 00:13–00:19 The current bid is displayed and the price reaches $56, with text indicating that the auction winner got it for that price.

# Ad summary This ad features a creator showcasing the Milwaukee M12 Fuel 3/8” stubby impact wrench and its compact socket set. The ad opens with the creator using the tool to remove a rusty old lawnmower blade, then highlights features and purchase details before swapping out the blade. # Brand positioning Milwaukee is presented as a brand synonymous with quality and efficiency in power tools. The ad highlights Milwaukee's innovation, specifically its compact and powerful M12 Fuel 3/8" stubby impact wrench and accompanying socket set, appealing to DIY enthusiasts and professionals seeking a balance of performance and convenience. The ad promotes a functional and performance-driven brand, emphasizing problem-solving with high-quality tools. # Product The Milwaukee M12 FUEL 3/8" Stubby Impact Wrench is a compact power tool designed to quickly remove fasteners. The ad highlights its capability to swap out a rusty lawnmower blade easily and efficiently, showcasing its power and utility for DIY and professional tasks. The product is described as having been purchased brand new on Whatnot for 28% less than retail, suggesting a good value. Paired with the stubby impact kit, it is portrayed as an absolute steal that is perfect for various jobs. The product also boasts an LED light to make work in dark areas easier. # Visual style The ad features a blend of close-up product shots and practical demonstrations, creating a UGC feel. The editing includes quick cuts to maintain a brisk pace, syncing with the voiceover and sound effects for emphasis. The production quality is mid-range, balancing a polished look with an authentic user-generated aesthetic, designed to resonate with DIY enthusiasts and tradespeople. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The M12 impact wrench is used to remove bolts from a lawnmower. - 00:03–00:07 The creator introduces the tool as the item they use to swap out the lawnmower blade. - 00:07–00:18 The creator introduces the Milwaukee M12 Fuel 3/8" Stubby Impact Wrench and mentions they got it brand new on Whatnot for 28% less than retail. - 00:18–00:22 The creator showcases the accompanying socket kit and highlights the value for money. - 00:22–00:37 The old lawnmower blade is removed, and a new one is installed with the impact wrench. - 00:37–00:41 The tool is put back in the kit, and the kit is put away.

# Ad summary A content creator shares a haul of electronic equipment he recently purchased from the Whatnot app for under $500. He unboxes each item and shares what he paid for it. # Brand positioning This ad presents Whatnot as a platform for buying and selling products via live streaming. It highlights the opportunity to find great deals on various items, as demonstrated by the creator's ability to purchase several high-value electronics for under $500. The brand is positioned as a hub for bargain hunters and tech enthusiasts, aligning with values of value-seeking and community engagement. # Product The products featured include a Razer Wolverine V3 Pro Xbox gaming controller, a Lenovo touchscreen Chromebook, Apple AirPods Pro, and a Razer Viper V3 Pro Faker Edition gaming mouse. The ad emphasizes the opportunity to purchase these items at significantly reduced prices through the Whatnot platform. The Razer Wolverine V3 Pro Xbox gaming controller is shown to be marked down from $200 to $130. The Lenovo touchscreen Chromebook is described as being in “like new condition” at a price of $56. The AirPods Pro are priced at $180, down from the standard $220. Lastly, the Razer Viper V3 Pro Faker Edition gaming mouse is showcased with a special design and acquired for $111, down from its usual $180. The advertised features and value proposition of the products themselves is secondary to the ability to acquire them at a discount on the Whatnot app. # Visual style The ad has a polished, commercial aesthetic. It features quick cuts and a hybrid feel. The lighting is bright and consistent, and the video is timed to the audio. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download the Whatnot app and let the content creator know what kind of loot you pick up. # Point of view - [object Object] # Storyline - 00:00–00:09 00:00–00:09 The creator states that he just bought a touchscreen Chromebook, an Xbox Wolverine V3 Pro controller, AirPods Pros, and a Razer Viper V3 Pro gaming mouse, all for under $500. This serves to hook the audience with a promise of value, introducing the products that will be featured and the amount that he paid for them. - 00:09–00:14 00:09–00:14 The creator says he used a website called Whatnot, which is a live-streaming platform for buying and selling, in order to acquire these products. This highlights the platform that the ad is meant to promote. - 00:14–00:21 00:14–00:21 The creator shows the Razer Wolverine V3 Pro Xbox gaming controller and says that he typically uses a mouse and keyboard. He shares that when he saw the Razer controller go on sale for $130 (originally $200), he had to buy it. This establishes the value of the product being sold on the Whatnot app and frames it as a deal too good to pass up. - 00:28–00:44 00:28–00:44 The creator shares that he bought a Lenovo touchscreen Chromebook because his wife said he had to order something for the kids. He bought it “like new” for $56. This speaks to a functional need for the product while still highlighting the low price. - 00:44–00:53 00:44–00:53 The creator shares that he bought AirPods Pro, which are his favorite in-ear earbuds. He shows that he bought them for $180, when they normally cost $220. This again emphasizes the value of the products and the price point at which they're being sold on Whatnot. - 00:53–01:09 00:53–01:09 The creator reveals that the star of the show is the Razer Viper V3 Pro Faker Edition, and that if this product doesn't make viewers better at gaming, he doesn’t know what will. He shares that he bought it for $111 on Whatnot, while it typically costs $180. This drives viewers to the Whatnot app to take advantage of savings on the products shown in the ad. - 01:09–01:14 01:09–01:14 The creator encourages viewers to download the Whatnot app and let him know what kind of loot they pick up. This provides a clear CTA, encouraging the audience to engage with the app and the products that it sells.

# Ad summary This ad promotes the Whatnot app, a live shopping app. The creator shares her recent purchases from Whatnot, highlighting the live bidding aspect and the deals she got. # Brand positioning Whatnot is a live shopping app where users can bid on items during live streams. The app is positioned as a way to score great deals and participate in an interactive shopping experience. The brand seems to be pushing against traditional e-commerce, emphasizing the fun and dynamic nature of live bidding. It aims to occupy the space of accessible, deal-driven shopping with an element of gamification. The tone is enthusiastic and engaging. # Product The Whatnot app is a live shopping platform where users can bid on products during live streams. The focus is on the live bidding aspect, which allows users to potentially score great deals. The product allows users to participate in a real-time auction-style shopping experience from their devices. The app addresses the purchase barrier of potentially high prices, suggesting users can get "krasse deals." The app enables users to actively participate in shopping and allows them to get "tolle Teile" through live bidding. The app is for users looking for good deals. # Visual style The ad has a bright and clean aesthetic, fitting the visual style of a typical lifestyle influencer. The editing style is straightforward, focusing on showcasing the products and the user's enthusiasm. The production quality is polished. The pacing stays consistent. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Ihr müsst euch die App downloaden, Leute, Whatnot. # Point of view - [object Object] # Storyline - 00:00–00:06 A woman shows off a pink package and two boxes, announcing her Whatnot order has arrived and it’s her first time ordering from them. - 00:06–00:13 She explains that she participated in live bidding and got great items. - 00:13–00:21 The woman shows off each of the three boxes with the items in them. - 00:21–00:31 She encourages viewers to try the app to "live shoppen und mitbieten," indicating live bidding and shopping. - 00:31–00:35 She claims that users can get amazing deals and says, "Ich zeigs euch" (I'll show you), setting up a product showcase. - 00:35–00:40 The woman tells viewers not to miss out on Whatnot because she thinks it is going to be one of her favorite apps. - 00:40–00:54 She shows the clothing and accessories that she purchased through the app. - 00:54–01:01 The woman sits on her couch and emphasizes that the viewers should download the app.

# Ad summary This ad promotes cat and dog toys sold through whatnot, featuring a woman with glasses holding up various cigarette-themed plush toys, showcasing them to the camera, and announcing when they have been sold. # Brand positioning Whatnot is presented as a platform offering a wide variety of unique and playful pet toys. The brand positions itself as a source for novelty items that are humorous and attention-grabbing, demonstrated through the presentation of cigarette-themed plush toys. This aligns with a fun, quirky, and unconventional lifestyle, standing out from more traditional or functional pet product brands. # Product The ad features several cigarette-themed plush toys for cats and dogs. These include plush toys shaped like cigarette packs with removable cigarette-shaped toys inside. The packs are designed to resemble popular cigarette brands, such as Marlboro, but with pet-friendly twists, such as "Kitty Strike." Also featured are premium catnip "pre-rolls" toys. The main USP is the novelty and humor of the designs, appealing to pet owners looking for unique and playful items. These toys provide entertainment for pets while also offering a humorous nod to human habits, making them a conversation starter. # Visual style The ad has a bright and casual aesthetic, typical of user-generated content. It combines quick cuts between product displays and sales announcements with a consistent background of shelves filled with pet toys. The production quality has a UGC feel, enhancing the accessibility and authenticity of the presentation. The cuts are timed with sales or transitions, creating a dynamic viewing experience. Pacing stays consistent throughout. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 A woman presents a cigarette pack shaped plush toy. - 00:00–00:04 She announces that two cigarette toys and their case are being sold. - 00:05–00:05 She says "Thank you" to a buyer off-screen. - 00:06–00:10 The woman holds up catnip pre-rolls in a pack. - 00:06–00:10 She says that they are now running. - 00:11–00:12 The woman says "Thank you" to another buyer. - 00:12–00:17 The woman presents another toy shaped like a Kitty Strike cigarette pack. - 00:12–00:17 She says that the cigarette toy is now running. - 00:17–00:19 The woman says that she just needs to make it squick. - 00:25–00:25 She thanks another buyer off-screen.

# Ad summary A woman films a video reviewing the Whatnot app, highlighting the deals available and the quick shipping. # Brand positioning This ad promotes the Whatnot app, a live stream shopping platform. It positions the app as a place to discover and bid on authentic products at prices lower than traditional marketplaces. Whatnot is presented as a secure platform with buyer guarantees, fast shipping, and responsive sellers, contrasting with concerns about counterfeit products and unreliable service. The brand aims to occupy a space in the consumer's mind as a fun, trustworthy place to get great deals on genuine items through a live auction format. # Product The ad showcases the Whatnot app, a live stream shopping platform where users can watch live auctions and bid on various products. The app features different sellers offering products at discounted prices, with the advertised example being five perfumes purchased for less than £20. Key aspects highlighted include the authenticity of products (avoiding fakes), the 'Buy Guarantee' ensuring on-time delivery, and responsive customer service. It addresses purchase barriers by emphasizing affordability, reliability, and the availability of genuine items. The app is for anyone looking to save money on original products through an engaging, interactive, and trustworthy online shopping experience. # Visual style The ad has a clean, natural look with good lighting and static shots. The production quality seems like a hybrid approach with some polish, making it relatable to a wide audience. The use of static shots and simple transitions keeps the focus on the presenter and the product. The overall pacing is moderate. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get a watch not today and stack up on your favorites. # Point of view - [object Object] # Storyline - 00:00–00:06 A woman on her bed excitedly asks viewers if they would believe she got all the perfume for less than £20 on Whatnot. - 00:07–00:13 She explains how the app works, where users can watch live streams of sellers showcasing their products. - 00:13–00:18 The woman notes that products are always cheaper on Whatnot than on other marketplaces, ensuring savings for the buyers. - 00:18–00:23 She highlights the variety of sellers available on the app, encouraging viewers to watch the live streams and start bidding. - 00:23–00:29 Continuing on the last point, she states that the products on the app are original, so buyers don't have to worry about receiving fake items. - 00:30–00:34 She speaks on the Buy Guarantee offered, which ensures all products are delivered on time. - 00:34–00:42 She assures viewers that their money is in safe hands and that she bought 5 perfumes for only £20 when one normally costs that much. - 00:43–00:45 She sprays one of the perfumes. - 00:45–00:52 She then mentions that delivery was quick. She placed a bid on Sunday and got it on Tuesday. - 00:52–00:56 She also had questions for the seller and got quick responses. - 00:56–01:01 She asks viewers to download Whatnot today and stack up on their favorites before blowing a kiss to the camera.

# Ad summary This ad promotes the Whatnot app, showcasing its beauty and skincare products. The ad features a woman presenting various makeup items from brands such as YSL, MAC, and Fenty Beauty, emphasizing the app's ability to offer these products at bargain prices through a live bidding system with trusted sellers. # Brand positioning Whatnot is presented as a marketplace app where sellers showcase beauty, skincare, and fragrance products, with live bidding that gives customers the opportunity to win bargains. The brand emphasizes the trustworthiness of its sellers, highlighting that they have five-star ratings. This positioning leans into functional benefits, such as saving money and finding trusted sellers, with an underlying tone of exclusivity and excitement due to the live bidding aspect. # Product The ad showcases various makeup products available on the Whatnot app. These include a YSL blush/highlighter palette with multiple shades, a single YSL blush compact, a MAC lipstick and lip liner set, and a Fenty Beauty mascara. The ad provides the RRP (recommended retail price) versus the Whatnot price for each product, highlighting savings for the customer. The products are presented as luxury items, and the ad targets individuals looking to buy these items at a discounted price. The ad also addresses the purchase barrier of trust by stating that there are trusted sellers on the app with five-star ratings. # Visual style The ad has a polished UGC feel. The setting appears to be a clean, well-lit space. The editing includes quick cuts to showcase each product. The pacing is moderate, with cuts timed to coincide with key product features and price points. The visual aesthetic is bright and feminine, with a focus on luxury beauty products. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Download the app today # Point of view - [object Object] # Storyline - 00:00–00:01 The video begins with an introduction to a "Whatnot Beauty Haul" hosted by a woman. - 00:01–00:07 The presenter introduces the Whatnot app as a platform where sellers showcase beauty, skincare, and fragrances. - 00:07–00:10 The presenter highlights the feature of live bidding and the potential to win amazing bargains. This emphasizes a tone of excitement and opportunity. - 00:10–00:14 The presenter highlights the trustworthiness of sellers with five-star ratings, adding a layer of credibility to the app. - 00:14–00:17 The presenter ends with a call to action, urging viewers to download the app immediately to start shopping. This is positioned from the brand's perspective, encouraging immediate action from the viewer.

# Ad summary This ad is an influencer review of Whatnot, a live shopping app for luxury goods. The influencer showcases deals she found on the app and encourages viewers to download the app to find deals for themselves. # Brand positioning Whatnot is presented as a live shopping app where users can find luxury deals through flash sales, bundle deals, and 'buy now' options. The brand positions itself as a destination for authentic, discounted luxury goods from trusted sellers, pushing against the norm of full-priced retail. The brand's tone is enthusiastic and deal-focused, promoting a lifestyle of affordable luxury accessible through a convenient mobile app. # Product The ad promotes the Whatnot app as a platform to find luxury deals. Whatnot offers flash sales, bundle deals, and 'buy now' options, ensuring all items are authentic and sold by trusted sellers. It addresses the purchase barrier of high prices by offering discounts on luxury goods. The ad showcases various beauty products bought on Whatnot, including a Charlotte Tilbury lip liner and lipstick set, a Prada blush, a Prada Paradoxe perfume, and Charlotte Tilbury's Magic Serum. # Visual style The ad features a polished, commercial aesthetic with clean, well-lit product shots against a simple background. The editing style consists of quick cuts to showcase different products, and the pacing is consistent throughout the video. The visuals are timed to match the voiceover, emphasizing key features and benefits. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Just go and download the what not app. # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with an influencer introducing a 'Whatnot Haul.' - 00:01–00:04 The influencer shares that Whatnot is where she finds the best luxury deals. - 00:04–00:09 She describes Whatnot as a live shopping app with flash sales, bundle deals, and buy now options. - 00:09–00:12 The influencer assures viewers that everything on Whatnot is authentic with trusted sellers. - 00:12–00:15 The influencer encourages viewers to download the Whatnot app. - 00:15–00:17 She ends the video by stating that she can't wait to see the viewers hauls.

# Ad summary A woman opens a Whatnot package and highlights her beauty haul and the low prices she got them for. # Brand positioning Whatnot is presented as a live shopping app where sellers offer products in real-time through live streams and auctions. The brand positions itself as a fun and authentic way to shop, allowing users to chat, bid, and buy instantly. It aims to occupy a space in the consumer's mind as a reliable and engaging platform where they can discover unique deals and a wide range of authentic products. The tone of the brand is presented as fun and accessible. Whatnot differentiates itself from traditional e-commerce platforms by emphasizing the live shopping experience and direct interaction with sellers. # Product The ad features various beauty products from high-end brands like Dior and Too Faced, obtained through the Whatnot app. These include Dior Backstage Rosy Glow Blush, retailing for £35 but acquired for £25; Too Faced Rich and Sparkly High Shine Sparkle Lip Gloss, retailing for £20 and bought for £15; Dior Addict Lip Glow Oil, retailing for £33 and purchased for £25; Dior Addict Lip Glow Butter, retailing for £33 and purchased for £15; and the Rabanne Million Gold for Her perfume set, retailing for £99 and obtained for £70. The Whatnot app is also featured, described as a live shopping platform where sellers showcase items in real-time, enabling users to chat, bid in auctions, or make instant purchases. The ad highlights the discounted prices and authenticity of the products, suggesting that the Whatnot app offers great deals on genuine luxury items. # Visual style The ad has a polished and clean aesthetic, typical of beauty product showcases. The editing is quick, featuring static shots that highlight the products. The production quality is high, giving it a commercial feel. The pacing is consistent, with several cuts per minute, and the cuts are timed to match the voiceover. The visual motif includes close-ups of the products held by manicured hands and displayed against a backdrop of a well-decorated vanity. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Download the Whatnot app now! # Point of view - [object Object] # Storyline - 00:00–00:01 The video opens with a pair of hands opening a cardboard box, revealing the products purchased through the Whatnot app, creating anticipation for the beauty haul. - 00:01–00:06 00:01–00:06 A collection of beauty products is displayed on a gold surface, including Dior blush and Too Faced lip gloss. The speaker highlights the retail price versus what she paid, showing value. - 00:06–00:17 00:06–00:17 The ad transitions to showcasing individual beauty products like Dior lip gloss and Rabanne perfume, while the speaker describes Whatnot as a live shopping app with real-time interaction. This connects product display to the app's functionality. - 00:17–00:19 00:17–00:19 The video ends with a display of the products again and an explicit call to action to download the Whatnot app, encouraging viewers to take action and explore the platform.

# Ad summary This is an ad for Whatnot, an online marketplace featuring deals on pet supplies. It begins with a dog digging in the sand, and transitions to a series of quick cuts showing a variety of pet supplies being offered for sale through the app. # Brand positioning Whatnot is an online marketplace that presents itself as a destination for consumers to find deals and unique items. The brand leans into the UGC style of content creation, where real sellers promote goods and services. The tone of the marketplace is friendly and accessible to a wide range of buyers, and appears to focus on providing affordable solutions. # Product Whatnot is an online platform and marketplace where you can find deals on a wide range of pet supplies, including: pet toys like a sloth stuffie, dog collars, salmon and sweet potato flavored fillet treats, and dog apparel, such as a 'Friends' branded t-shirt. # Visual style The ad has a very UGC-style feel. The lighting is natural, the shots are simple and utilitarian, and the edits are quick and to the point. The production quality is basic, supporting the accessible tone for the target audience. The pacing is fairly consistent, with quick cuts to keep the viewer engaged. The cuts are not particularly synced to the music, but the quick edits and music work together to create a sense of energy. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Download now # Point of view - [object Object] # Storyline - 00:00–00:03 The ad starts with a visual metaphor of the brand name. A dog is digging in the sand for pet supplies. - 00:03–00:04 The visual transitions to a woman holding up a sloth dog toy, which is available for $7. - 00:04–00:06 The visual transitions to a woman holding up a dog collar, which is available for $20. - 00:06–00:07 The visual transitions to a man holding up a bag of salmon and sweet potato dog treats, which is available for $16. - 00:07–00:09 The visual transitions to a woman holding up a 'Friends' branded dog t-shirt, which is available for $7. - 00:09–00:12 The ad closes with the Whatnot logo and a prompt to download the app.

# Ad summary This ad promotes Whatnot's kids' section, showcasing live sellers presenting children's clothing. It emphasizes the real-time interaction and detailed product information available, positioning it as a superior alternative to traditional online shopping. # Brand positioning Whatnot aims to be a live online marketplace where customers can purchase a wide variety of items. The brand seems to follow marketplace norms, except that the sales are live, which pushes against norms. The brand offers a platform where sellers can engage with customers in real-time, providing detailed information and answering questions. The tone is enthusiastic and interactive, aligning with a modern, connected lifestyle. The brand positions itself as a transparent and convenient alternative to standard e-commerce platforms, offering a more dynamic and informative shopping experience. # Product Whatnot is presented as a live online marketplace for children's clothing. The platform allows sellers to showcase items, answer questions about sizing and materials on the spot, and ship everything directly to the customer. It features both new and used clothing, with various sellers displaying their merchandise live on camera. The platform addresses the purchase barrier of uncertainty in online shopping by providing real-time interaction with sellers, allowing for detailed inquiries and immediate answers about the products. The ad highlights the convenience and transparency of the platform, making it a more engaging and reliable option than traditional product pages. # Visual style The ad features a UGC-style aesthetic, with quick cuts and a dynamic editing rhythm. The production quality is a hybrid, blending raw footage with polished overlays. The pacing is fast, with cuts timed to music beats. The editing is timed with the audio. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a grid of live sellers showcasing children's clothing from Whatnot's kids' section. - 00:01–00:02 00:01–00:02: A woman shows a pair of denim overalls on a rack of clothing. - 00:02–00:05 00:02–00:05: A blonde person holds up a patterned Carhartt onesie. - 00:05–00:07 00:05–00:07: A person holds up a red and blue two-piece outfit. - 00:07–00:12 00:07–00:12: An additional series of clothes and outfits are shown. - 00:12–00:15 00:12–00:15: A single outfit is displayed. - 00:15–00:19 00:15–00:19: Text appears on screen followed by the Whatnot logo.

# Ad summary This ad promotes the sale of Pokemon fishing lures on the Whatnot auction platform. The video features a person holding up a Pokemon fishing lure in its original packaging and showcasing the live auction taking place on the Whatnot platform. # Brand positioning Whatnot is presented as an online auction platform, primarily focused on selling collectibles. It distinguishes itself by offering fishing-related items, which, according to the ad, are 'soo good' on the platform. The brand's appeal lies in its curated selection and real-time bidding format, positioning it as a dynamic marketplace for collectors and enthusiasts. # Product The product featured in the ad is a Pokémon Fishing lure, specifically the "Serious Face Pikachu" version. It is a small, yellow Pikachu figurine attached to a fishing hook and other fishing equipment. The lure is packaged in a clear plastic container, displaying the Pokémon Fishing logo and the specific character variant. The ad emphasizes the limited availability of the item, suggesting that there are 'not many of them' available, which potentially increases its value among collectors. The fishing lure is also available in the regular face, and laughing face. # Visual style The ad has a UGC aesthetic with a handheld camera and a quick editing pace. The production quality suggests a live stream setup, adding authenticity. The visual motif is direct product display with overlaid auction information. The pacing is consistent, with cuts timed to coincide with bid updates. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video opens with a person holding up a packaged Pikachu fishing lure, introducing it as the 'Serious Face Pikachu.' The intention is to immediately capture attention with a recognizable character adapted for a niche activity. - 00:02–00:05 The person mentions that the lure is 'running now' on Whatnot and emphasizes its scarcity, stating, 'There's not many of them.' This aims to create a sense of urgency and exclusivity, encouraging viewers to take immediate action. - 00:05–00:09 The ad highlights the other versions: 'They have a serious face, a laughing face, and then a regular face.' This segment expands the product offering, illustrating a series of collectible variations. - 00:09–00:11 The video shows the auction timer and increasing bids, ending on 'winner' with the final bid of $46. The visual showcase provides a real-time view into the auction process, reinforcing the excitement. - 00:11–00:12 The person acknowledges the winning bid, saying, 'Thank you, appreciate it.' This concludes the ad by reiterating the successful sale, and gives a sense of community and transaction.

# Ad summary This ad promotes Whatnot, an online auction platform, through a user experience of buying Apple products at cheaper prices. # Brand positioning Whatnot is presented as an online auction platform where consumers can find items, such as Apple products, at great deals. The ad highlights the potential for significant savings when buying through the platform, suggesting that by spending time searching on Whatnot, users can secure deals that are far below retail prices. It is not explicitly stated but the ad implies Whatnot sets itself apart from traditional retail environments, promising more value and uniqueness for savvy, deal-seeking shoppers. # Product This ad features an iPad mini and a pair of AirPods Max. The iPad mini is shown in its unopened packaging, indicating it is brand new, and is later displayed in full working condition after being unboxed. The AirPods Max are described as Gen 1, but come without a cover. The product's USP is they have charge out of the box. The ad highlights that both products were purchased through Whatnot. The iPad mini was valued at $400, while the AirPods Max were valued at $275, bringing the total to $675 for both products. The use occasion is finding great deals on electronics with the ad presenting the products as significantly discounted compared to their retail prices. # Visual style The ad has a UGC feel, with natural lighting and a casual tone. It features both a user speaking directly to the camera and screen recordings. The editing style incorporates quick cuts between shots. The pacing is generally consistent, with a conversational tone. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 The ad opens with a man holding up an iPad Mini and AirPods Max to the camera. - 00:00–00:03 He states he purchased the products using Whatnot, because they give debatably the best deal on Apple products. - 00:03–00:05 The man emphasizes that the iPad is unopened. - 00:05–00:12 He holds up the AirPods Max, specifying it’s the Gen 1, and mentions it doesn’t have a cover. He says they’re very nice. - 00:10–00:15 The man states he is kind of shocked that the products have charge out of the box, then proceeds to open the iPad. - 00:14–00:16 After the man is done opening the iPad mini, he states, “That’s crazy.” - 00:16–00:23 He shows off the cable and charger that came with the iPad mini, emphasizing that it is fully functional, and going into the support to get the serial number up on his phone. - 00:23–00:26 He states that everything is good, and the brand new iPad came up for $400, with no scratches. - 00:26–00:27 He mentions the AirPods Max is $275. - 00:27–00:33 A screen recording is shown displaying Whatnot’s app search function, as he says, “Let’s say you’re looking for an iPad, you just search it in the search bar. It’ll list a bunch of auctions that have mentioned that they’re going to have iPads there.” - 00:33–00:38 The user can scroll through and see which iPads they have. Or, the man states, the user can go to products. - 00:38–00:44 Continuing with the screen recording, he clicks on buy format, and then “buy it now”. The results will give anything related to an iPad. - 00:44–00:47 Returning to the man, he holds up the iPad mini and the AirPods max and calculates 500 plus 350, 850 total. - 00:47–00:57 The man states “My total: 400, 275, 675. I’m saving $200 dollars, man. If you spend the time, you can definitely find an amazing deal. I might go back into that right now actually.”

# Ad summary A female creator displays makeup and perfume products purchased from Yorkshire, an app where people can bid on their favorite items during live streams. She shares the order came in less than two days and that she felt like the sellers were her friends. # Brand positioning Yorkshire is presented as a live stream platform where users can bid on beauty and cosmetic products. The brand emphasizes responsive and helpful sellers during live streams. The brand aims to make online shopping feel more community-oriented and personal, addressing consumer hesitations about online transactions. # Product The ad showcases a variety of makeup and perfume products purchased via Yorkshire, including a bareMinerals Original Get Started Kit, Marc Jacobs Daisy Love perfume, Viktor&Rolf Flowerbomb perfume, and Marc Jacobs Daisy Drops perfume. The advertised brand—Yorkshire—is highlighted for its responsive sellers, community feel, and quick shipping. # Visual style The ad has a UGC feel. The creator holds the camera in selfie-style, and the setting is a home apartment. The edits are quick and timed with what the creator is saying. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action Download the iPad. # Point of view - [object Object] # Storyline - 00:00–00:05 The creator is unboxing her beauty purchases. - 00:05–00:14 She displays all of the items and reveals that she got them for under £100. - 00:15–00:19 She shares how she was skeptical at first but changed her mind after using the app. - 00:19–00:24 She describes that users go on the app and bid on their favorite products during a live stream. - 00:24–00:28 She shares how much she loves the sellers because they are responsive and answer questions quickly. - 00:28–00:38 She also describes how the shipping is quick and provides an example of ordering on a Sunday and receiving the order on Tuesday. - 00:39–00:42 She shows the Marc Jacobs perfume. - 00:42–00:49 She describes the buyer guarantee, saying everything will be protected and delivered. - 00:49–00:55 She says the community is nice and that she feels like the sellers are her friends. - 00:55–01:02 She applies lip gloss and says she is obsessed with what's on the app and that others will be too. - 01:02–01:05 She urges viewers to download the app and start bidding.

# Ad summary This ad showcases a woman participating in a live auction of Adidas Campus 00's Beta shoes. She highlights the shoe's features, while an auction timer and bids increase. The auction concludes, showing the winning bid amount and prompting the user to participate in similar auctions. # Brand positioning The ad presents Adidas as a brand that offers stylish, contemporary footwear. The Campus 00's Beta model positions Adidas as a brand that is aware of current fashion trends by offering a modern take on a classic shoe. The brand aligns with a sporty and fashionable lifestyle. # Product The product is the Adidas Campus 00's Beta sneaker. The woman in the video highlights the shoe's gray suede material, white leather stripe, gum bottom, and interchangeable white laces. The shoe is described as 'cute' and available in sizes 6.5 for men and 7.5 for women. The ad emphasizes the shoe's stylish design and unique features to entice viewers. # Visual style The ad has a polished, commercial feel with a hybrid aesthetic. The editing style includes quick cuts and smooth transitions. The pacing is quick, maintaining a consistent rhythm throughout the video. The audio-visual sync is precise, with cuts and text timed to music beats and voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The woman holds up the Adidas Campus 00's Beta shoe. She expresses her desire to own them, calling the shoes cute. The message is to create initial appeal and intrigue with the shoe's design from the perspective of someone who wants the product. The tone is casual and enthusiastic. - 00:02–00:12 00:02–00:12 The woman showcases the shoe's features, including the gum bottom, gray suede, white leather stripe, and interchangeable white laces. This highlights the key features, from the brand's perspective, to inform the audience about the shoe's unique attributes. The tone is informative and enthusiastic. - 00:12–00:16 00:12–00:16 The woman reiterates the sizes available, 6.5 for men and 7.5 for women. She asks if they like this auction. The message is to reinforce key product details such as the sizing in a casual way, from the brand's perspective. The tone is playful and conversational. - 00:16–00:18 00:16–00:18 The video transitions to show the winning bid amount of $58, after the auction. This highlights the final result from the brand's perspective, using a visual of the final price, to create intrigue for the live auctions. The tone is celebratory.