How Westmore Beauty Advertises on Meta

# Ad summary The ad demonstrates how to use the Westmore Beauty Body Coverage Perfector along with the Blend & Blur Body Brush for flawless, even-looking skin on the body. The founder of Westmore Beauty is showing how to apply it on her legs, for transfer-resistant and waterproof coverage. # Brand positioning Westmore Beauty positions itself as a solution for achieving flawless, even-looking skin on the body with coverage that lasts for days. The brand values confidence and offers products designed to help women feel flawless. It challenges category norms of temporary or easily transferable body makeup by offering a long-lasting, transfer-resistant, and waterproof solution. The brand positioning is both functional, with its focus on performance and long-lasting coverage, and emotional, as it aims to boost the user's confidence. # Product Westmore Beauty Body Coverage Perfector is a makeup product designed to give flawless, even-looking skin on the body. It provides coverage that lasts for days and is transfer-resistant and waterproof. The product is applied using the Blend & Blur Body Brush, which is perfect for hard-to-reach places like behind the knees and ankles. The application involves starting around the foot and ankle, applying the product, letting each layer set for about 10 to 15 minutes before applying more, and then buffing with a towel. The result is an even skin tone with a boost of color, providing confidence for occasions like weddings, special events, or vacations. # Visual style The ad has a polished and clean aesthetic, resembling a commercial. The editing style features smooth transitions and static shots. The production quality is high-end, lending a professional tone. The pacing is consistent throughout the ad. Audio and visual elements are synced, with product actions timed to the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:09 McKenzie Westmore introduces herself as the founder of Westmore Beauty and promises to show viewers how to achieve flawless, even-looking skin on their bodies. - 00:09–00:14 She highlights the product's key features: coverage that lasts for days, transfer resistance, and waterproof qualities. The intention is to establish product credentials and benefits early on. - 00:14–00:24 Westmore demonstrates the product application process, starting with her foot and ankle, and using the Blend & Blur Body Brush to massage it in. The intention is to provide a clear visual demonstration of how the product is used. - 00:24–00:33 She emphasizes the brush's perfect design for hard-to-reach areas and calls the product and brush a "true dynamic duo." This is intended to build trust and convey expertise in the product's usability and combined value. - 00:33–00:44 Westmore presents a side-by-side comparison of one leg with the product and one without, highlighting the Sunlit Radiance's ability to provide an even skin tone and a boost of color. This is to visually demonstrate the product's immediate effect. - 00:44–01:02 She provides additional application tips, advising viewers to let each layer set for 10 to 15 minutes and to buff at the end with a towel, comparing the buffing motion to blotting lipstick. The intention is to guide the audience in using the product effectively. - 01:02–01:08 Westmore highlights the product's waterproof nature and assures viewers that it's "not going to go anywhere," deeming it "life proof." This reinforces the product's durability and reliability. - 01:08–01:20 She frames Body Coverage Perfector as being about confidence, positioning it as a way to feel flawless for various occasions like weddings, special events, and vacations. - 01:19–01:20 Westmore concludes by stating that the product "definitely delivers" on its promise of flawless confidence, thus building trust.

# Ad summary A woman shows off the difference between her arms and legs before and after applying Westmore Beauty Body Coverage Perfector, as well as how to apply the product. # Brand positioning Westmore Beauty aims to provide women with the products they need to feel more confident in their own skin, while also helping to conceal any perceived flaws or imperfections. The brand promises products that make a noticeable difference to the user's appearance, while also providing a boost to their self-esteem. Westmore Beauty aims to be a functional, confidence-boosting cosmetic brand. # Product The ad features Westmore Beauty Body Coverage Perfector. The creator states that it is an illuminator and camouflage that is also waterproof. The product is for anyone who wants to even their skin tone and conceal imperfections. It is applied to the body with a purple blending tool, left to dry for ten minutes, and then buffed with a soft cloth. It is removed with an oil-based makeup remover. # Visual style The ad has a natural, casual aesthetic with bright lighting. The editing is simple, with static shots and smooth transitions, giving it a UGC feel. The pacing is moderate and consistent throughout. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video starts with the creator showing one of her arms and stating to the viewer to look at the difference between her arms. This intends to pique the viewer's interest and show the product's effects immediately. The creator is speaking from a customer POV, showing her own results in real-time to establish her credibility and relatability. The tone is excited and engaging, implying confidence in the product's performance. - 00:02–00:04 The creator then shows the Westmore Beauty Body Coverage Perfector bottle to the camera. This shot identifies the product and brand being promoted. The creator is speaking from a customer POV, showing her own results in real-time to establish her credibility and relatability. The tone is informative and direct. - 00:06–00:07 The creator then pans down her body and asks the viewer to look at the difference in the color of her legs. This intends to pique the viewer's interest and show the product's effects immediately. The creator is speaking from a customer POV, showing her own results in real-time to establish her credibility and relatability. The tone is excited and engaging, implying confidence in the product's performance. - 00:08–00:08 The creator then holds up the bottle again and says she will show the viewer how the product works. The creator is speaking from a customer POV, showing her own results in real-time to establish her credibility and relatability. The tone is excited and engaging, implying confidence in the product's performance. - 00:08–00:12 The creator then states that the product is waterproof, that she wears it to the lake, and that the viewer needs to use an oil-based makeup remover to get it off. The creator is speaking from a customer POV, showing her own results in real-time to establish her credibility and relatability. The tone is informative and friendly. - 00:13–00:13 The creator then squeezes some product onto her arm. This is a clear demo of how to use the product. The creator is speaking from a customer POV, showing her own results in real-time to establish her credibility and relatability. The tone is informative and friendly. - 00:14–00:15 The creator then begins to blend the product in with a purple blending tool, stating how easily it blends. This emphasizes the product's ease of use. The creator is speaking from a customer POV, showing her own results in real-time to establish her credibility and relatability. The tone is informative and friendly. - 00:18–00:22 The creator then goes into detail about blending the product, saying she does her hands last and that on spots where she wants it to be kind of thick, she will blot. This emphasizes the product's versatility. The creator is speaking from a customer POV, showing her own results in real-time to establish her credibility and relatability. The tone is informative and friendly. - 00:23–00:24 The creator then states that after drying for ten minutes, it does not transfer. The creator is speaking from a customer POV, showing her own results in real-time to establish her credibility and relatability. The tone is informative and friendly. - 00:26–00:31 The creator re-emphasizes that the viewer needs to let the product dry for ten minutes, and then take a soft towel, or an old t-shirt and buff it. The creator then states that she uses a muslin towel. This emphasizes the product's ease of use. The creator is speaking from a customer POV, showing her own results in real-time to establish her credibility and relatability. The tone is informative and friendly. - 00:31–00:37 The creator holds up a muslin towel and shows how the product does not transfer. This emphasizes the product's ability to avoid transfer. The creator is speaking from a customer POV, showing her own results in real-time to establish her credibility and relatability. The tone is informative and friendly. - 00:38–00:38 The creator states that she even wears white when using the product. This emphasizes the product's ability to avoid transfer. The creator is speaking from a customer POV, showing her own results in real-time to establish her credibility and relatability. The tone is informative and friendly. - 00:39–00:43 The creator blends more product onto her arm to demonstrate, reminding the viewer to blend it on their hands and wipe their fingernails off when they are done. This emphasizes the product's ease of use. The creator is speaking from a customer POV, showing her own results in real-time to establish her credibility and relatability. The tone is informative and friendly. - 00:45–00:46 The creator then shows the purple blending tool again, saying she also does her face. This broadens the product's appeal, showing it can be used on the face as well. The creator is speaking from a customer POV, showing her own results in real-time to establish her credibility and relatability. The tone is informative and friendly. - 00:48–00:50 The creator states that she's blending it onto her face before she puts makeup on. This emphasizes the product's versatility. The creator is speaking from a customer POV, showing her own results in real-time to establish her credibility and relatability. The tone is informative and friendly. - 00:50–00:54 The creator continues to blend the product onto her face, calling out specific areas such as the chin, ear, and neck. This emphasizes the product's versatility. The creator is speaking from a customer POV, showing her own results in real-time to establish her credibility and relatability. The tone is informative and friendly. - 00:54–00:56 The creator states that a little bit of the product goes a long way. The creator is speaking from a customer POV, showing her own results in real-time to establish her credibility and relatability. The tone is informative and friendly.

# Ad summary This ad demonstrates a line of foundation and their different shades by applying the product using a tool, labeled with the shade name. # Brand positioning This ad presents a brand focused on offering an extensive range of foundation shades to match a wide variety of skin tones. The brand seems to position itself around inclusivity and customization by offering an array of options tailored to different complexions. The brand highlights the product's ability to cater to a diverse customer base and aims to occupy a space in the market that values personalization. # Product The product is a foundation makeup, available in a wide range of shades. Each shade is formulated to match different skin tones, ranging from fair to rich and specifying undertones with cool, warm, and neutral options. The advertised feature is the vast shade range, which ensures that almost every customer can find a precise match for their skin tone, helping them achieve a flawless and natural look. The shades are displayed in the ad as a side-by-side comparison to exhibit the breadth of options available to the customer. # Visual style The ad has a clean and simple aesthetic, with a focus on showcasing the product. The video uses static shots with smooth transitions. The lighting is bright and even, providing a clear view of the foundation shades and the overall presentation is polished and professional. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The video begins by showing a line of foundation shades organized in two rows on a white surface. - 00:02–00:13 The narrator uses a makeup tool to apply foundation shades to the blank spots beside the original colors. The shades are labeled as they're added, such as “1C Fair Cool” and “1W Fair Warm.”

# Ad summary This image ad promotes Westmore Beauty's Supreme Creme skin tint, now available in 16 shades. It highlights the product's buildable coverage and seamless finish, positioning it as a 'real-life filter' with an improved applicator. # Brand positioning Westmore Beauty is presented as a premium beauty brand focused on providing high-quality, innovative products. The ad positions the brand as a solution for achieving a flawless, filtered look in real life, suggesting a blend of cosmetic enhancement with natural appearance. With the mention of a 'cult-favorite' status, the brand aligns itself with products that have gained popularity through word-of-mouth and customer loyalty, while emphasizing functional improvements like the 'improved applicator' to appeal to both new and existing customers. # Product Westmore Beauty's Supreme Creme is a buildable skin tint designed to provide seamless coverage. It functions as a 'real-life filter,' implying that it enhances the skin's appearance to the point where additional digital filters are unnecessary. The product comes in a squeeze tube with a precision applicator, allowing for controlled dispensing. The ad promotes the product as having been upgraded and being available in 16 shades, catering to a variety of skin tones and preferences. The product is framed as a cult-favorite, which aims to lower the barrier to entry by leveraging the product's existing popularity and credibility. # Visual style The ad features a clean, product-focused visual style with a gradient background that accentuates the product. The image has a polished look with a focus on product presentation and clear messaging. The design appears modern, emulating the clean aesthetic often found on e-commerce sites and product detail pages. # Hooks Headline: Your Real-Life Filter™ # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a row of Westmore Beauty Supreme Creme tubes to introduce the product and highlight the range of shades it offers. This is from the brand's perspective, showcasing the product's availability and establishing visual appeal. - A black circle emphasizes that the product has an 'improved applicator', conveying the message that the product has been upgraded and its usability is enhanced. This is told from the brand's perspective, highlighting a key feature and improvement of the product. - The text 'Your Real-Life Filter™' and 'This Cult-Favorite Buildable Skin Tint Just Got an Upgrade - Now in 16 Shades!' position the product as a must-have for achieving a flawless look, building on the product's existing popularity and touting a new improvement. This is from the brand’s perspective, conveying the product's main benefits and recent enhancements.

# Ad summary This ad features a fair-skinned woman in her late 30s promoting Westmore Beauty's Body Coverage Perfector. She applies it to her legs and arms, and demonstrates how it's easy to use. She mentions that it gives a natural sun-kissed glow, makes the skin instantly smoother, like it has a filter on it, and that it's transfer-resistant. She says it's a game-changer. # Brand positioning Westmore Beauty positions itself as a provider of high-quality beauty solutions, exemplified by its Body Coverage Perfector. The brand aims to occupy a space in the consumer's mind that values a natural, sun-kissed glow and smooth, filtered-looking skin. Aligning with a lifestyle of effortless beauty enhancement, the brand emphasizes ease of use and transfer resistance, appealing to customers who want simplicity without sacrificing quality. Westmore Beauty pushes against the norm of time-consuming or difficult-to-apply body makeup, offering a solution that is both functional and aesthetically pleasing. # Product The Westmore Beauty Body Coverage Perfector is a body makeup product designed to provide a natural sun-kissed glow and smooth, filtered-looking skin. According to the ad, the product is easy to apply and blend using the Blend and Blur Body Brush. The cream, contained in a black tube with gold accents, can be applied without the worry of applying too much. It is available in multiple shades, including Warm Radiance and Sunlit Radiance. The product is transfer-resistant, ensuring it does not smudge or transfer onto clothing or other surfaces. It aims to solve the common problem of uneven skin tone or imperfections on the body, providing an instant smoothing effect that mimics a filter, making the skin look flawless and radiant. # Visual style The ad has a polished, high-end feel, using natural lighting and a clean aesthetic. The editing style consists of quick cuts to maintain an energetic pace and focus on different application areas. The overall production quality gives off a commercial vibe, which is consistent with the brand's upscale positioning. The pacing is fairly consistent, maintaining a steady flow throughout. The cuts are timed to coincide with the voiceover, enhancing the audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 00:00–00:02 The presenter introduces the Westmore Beauty Body Coverage Perfector as her “legit secret weapon.” She indicates that she is often asked about her “can’t live without product.” This is presented from her point of view as an influencer or beauty expert, sharing a product she relies on and is excited about. The tone is enthusiastic and personal, creating intrigue and curiosity. - 00:02–00:03 00:02–00:03 There is a product shot of Westmore Beauty’s Body Coverage Perfector product tubes in different lighting to highlight the product. It gives the product a luxurious feel. The products are displayed on a marble countertop. The tone is focused and informative, highlighting the product itself. - 00:03–00:08 00:03–00:08 The presenter applies the body coverage to her legs using the Blend and Blur Body Brush. This shows how easy the product is to use. It is from the perspective of a personal testimonial with an enthusiastic tone to create trust and excitement. - 00:08–00:11 00:08–00:11 The shot transitions to her legs to show the before and after, which highlights the effects of using the Body Coverage Perfector. The viewpoint is objective, focusing on the visual impact of the product. - 00:11–00:17 00:11–00:17 The presenter mentions that Westmore Beauty has expanded its shade range. She goes on to apply the body coverage to her arm using the Blend and Blur Body Brush. This shows how easy the product is to use. It is from the perspective of a personal testimonial with an enthusiastic tone to create trust and excitement. - 00:17–00:24 00:17–00:24 The presenter applies the body coverage to her neck and highlights that the product makes her skin instantly smoother, like it has a filter on it. This shows how easy the product is to use. It is from the perspective of a personal testimonial with an enthusiastic tone to create trust and excitement. - 00:24–00:30 00:24–00:30 The presenter walks toward the camera and smiles, then sits on the edge of the bathtub. She then highlights that the product is transfer-resistant and says that it’s a “game changer.”

# Ad summary This ad promotes Westmore Beauty's Memorial Day Sale. It features the Body Coverage Perfector with a sale offer of up to 40% off and a free gift for orders $50+. # Brand positioning Westmore Beauty is presented as a luxury brand that aims to provide high-quality cosmetic solutions. The ad focuses on product performance, especially the Body Coverage Perfector, which camouflages imperfections while providing a natural look. The brand promotes confidence through beauty enhancements, aligning with an emotional connection. The brand also promotes quality and effectiveness in its cosmetic offerings. # Product The featured product is Westmore Beauty's Body Coverage Perfector, designed to camouflage and illuminate the skin. The product comes in a black tube with the brand's gold logo. It claims to provide a natural look and long-lasting effects. The Body Coverage Perfector is for anyone seeking to conceal body imperfections while enhancing their skin's appearance, and is part of a promotion offering up to 40% off and a free gift on orders over $50. # Visual style The ad has a polished and luxurious aesthetic with clean lighting and a focus on product presentation. Static shots and minimal movement emphasize the product's visual appeal and the promotional message. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a static shot of the Body Coverage Perfector product alongside a beauty sponge and applicator.

# Ad summary Image ad for Westman Atelier makeup promoting a Memorial Day Sale with up to 40% off and a free gift with purchase on orders $50+. # Brand positioning Westman Atelier is presented as a high-end beauty brand. It's positioned as a luxury makeup brand, due to the soft color palette and simplistic branding. The brand emphasizes quality and exclusivity. # Product The product featured in the ad is Westman Atelier makeup. The makeup is packaged in a squeezable tube with a screw-on cap and soft, earth-toned coloring. The makeup is splattered and swirled in similar tones as the product to emphasize color and pigment. The product is aimed at consumers who want a luxury brand with natural-looking results. # Visual style The ad features a clean, high-quality studio shot with a product-focused layout. The image is well-lit, with a shallow depth of field that keeps the tubes in sharp focus. The splattered makeup and overlapping products create a sense of depth and dimension, while the minimal background keeps the focus on the products and offer. The typography is clean and modern, complementing the overall aesthetic. # Hooks Headline: MEMORIAL DAY SALE # Benefits - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a bright orange badge at the top left that announces a "Memorial Day Sale". The intention is to immediately grab the viewer's attention and build excitement around a limited-time shopping opportunity. This information is coming from the brand's perspective. - The sale is detailed, noting "Up to 40% OFF" and "Plus a Free Gift*", with an asterisk indicating terms apply. The goal is to further entice the viewer with the specifics of the discount and added bonus. This message is delivered from the brand. - The products are displayed artfully on a splattered background of various shades of the featured product, the Westman Atelier makeup. The intention is to showcase the makeup in an aesthetically pleasing manner while highlighting the product itself. This image aims to provide a visually appealing backdrop. This is told from the brand's perspective. - Finally, there is a tagline towards the bottom of the image, "ON ORDERS $50 +" and a "BEST of BEAUTY Los Angeles" badge. This information is added to reiterate the offer and establish credibility of the brand. This information is being conveyed from the brand's point of view.

# Ad summary This image ad highlights the features and benefits of Westmore Beauty's Daily Coverage Perfector. It showcases the product in use and calls out instant coverage, worry-free wear, and natural finish. # Brand positioning Westmore Beauty is presented as a brand offering high-performance, worry-free beauty solutions. The brand positions itself as providing products that offer instant and lasting results. By emphasizing ease of use and quality, Westmore Beauty aligns with a lifestyle that values both efficiency and aesthetic appeal. The product names such as "perfector" lean into a functional approach focused on enhancing natural beauty without heavy artifice. # Product Westmore Beauty's Daily Coverage Perfector is a foundation product designed to provide instant coverage, conceal imperfections, and even skin tone. It promises a worry-free wear that is both transfer-resistant and waterproof, ensuring long-lasting results. The product aims to deliver a natural finish, making the skin look and feel flawless. It addresses the common purchase barriers of needing high coverage and long wear, while still maintaining a natural look and feel. The bottle is a dark purple tube and is held above a large foundation brush. # Visual style The ad has a clean, studio-shot aesthetic with a focus on product display and feature highlights. The use of soft lighting and a pastel background creates a friendly, approachable feel. The design emphasizes simplicity and functionality, typical of beauty product ads. # Hooks Headline: None used # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by displaying the Westmore Beauty Daily Coverage Perfector being held above a large foundation brush, as if in the process of applying foundation to the brush. This communicates the product's intended use and shows the dispensing of foundation from the tube, which is shown from a brand perspective to highlight product texture and form. - Next, the ad calls out key features in rectangular, lavender-colored callout boxes, which is shown from a brand perspective. The first says: "INSTANT COVERAGE Conceals imperfections & evens tone." The second says: "WORRY-FREE WEAR Transfer-resistant & waterproof." The third says: "NATURAL FINISH Looks & feels like flawless skin."

# Ad summary This ad promotes Westmore Beauty's Body Coverage Perfector, showcasing its water-resistant and transfer-resistant qualities. The creator applies it to her legs and décolletage, emphasizing its natural-looking coverage, ease of blending, and fast drying time. The ad conveys the message that the product boosts confidence and enhances the wearer's appearance for showing skin. # Brand positioning Westmore Beauty positions itself as a provider of body makeup that enhances natural beauty without appearing artificial. The brand aligns with a lifestyle that values confidence and feeling comfortable showing skin. Westmore Beauty aims to break away from category norms where body makeup is heavy or unnatural, offering a product that is easy to apply, transfer-resistant, and waterproof. The brand's positioning is both functional, emphasizing the product's performance and simplicity, and emotional, promoting confidence. # Product Westmore Beauty's Body Coverage Perfector is a body makeup designed to provide flawless, natural-looking coverage. It functions as both an illuminator and a camouflage, evening out skin tone and enhancing the wearer's appearance. The product is presented as transfer-resistant and waterproof, setting it apart from other body makeup products. The ad conveys that it's easy to apply and blend, dries quickly in just 10 minutes, and doesn't look or feel like makeup, making it worth trying for those seeking confidence in showing a little skin. # Visual style The ad has a polished, commercial aesthetic with natural lighting. The editing style features quick cuts and smooth transitions, creating a seamless flow. The production quality is high, giving the ad a professional feel that supports the intended tone of effortless beauty enhancement. The pacing is consistent, maintaining a steady rhythm throughout the video. The visuals are synchronized with the voiceover, emphasizing product features and benefits. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The scene opens with a close-up of the legs already wearing the makeup, highlighting their even tone and shimmer. This visual primes the audience to notice the enhanced look of the legs. - 00:02–00:04 The creator pours water onto the leg and wipes it off, demonstrating that the product is waterproof. This assures the audience that the makeup is durable and reliable. - 00:04–00:09 The creator shows a close-up of the product tube and brush. This introduces the specific product being advertised and highlights the application method. - 00:09–00:17 The creator demonstrates applying the makeup to her legs using the brush, showing how it blends. The demonstration aims to give the audience a clear understanding of how the product is used and how smoothly it applies. - 00:21–00:27 The creator applies the makeup to her chest and décolletage, emphasizing the natural-looking coverage. This shows that the product is effective and versatile for various body parts. - 00:27–00:31 The creator presents the product to the camera, emphasizing that it works and encouraging viewers to try it. This moment serves as the final product endorsement, completing the sales pitch.

# Ad summary This ad showcases Westmore Beauty's Supreme Creme foundation. The ad features close-up shots of the product being applied with a makeup brush to demonstrate its texture and coverage. # Brand positioning Westmore Beauty is presented as a luxury beauty brand offering high-quality makeup products. The focus is on achieving a flawless complexion with a cream-based foundation. The brand emphasizes premium ingredients and a seamless application for a natural finish, positioning itself as a provider of professional-grade cosmetics for everyday use. # Product Westmore Beauty Supreme Creme is a cream foundation designed to provide flawless coverage. The product is showcased through a series of close-up shots that emphasize its smooth, blendable texture. The foundation comes in a squeezable tube with green and gold accents. The Supreme Creme claims to deliver a seamless application for a natural, even skin tone. The foundation is seen being applied with a brush, highlighting its ease of use and buildable coverage. # Visual style The ad has a polished, high-end aesthetic with a focus on product texture and application. It features close-up shots and smooth transitions that highlight the creamy consistency of the foundation. The production quality is high, with even lighting and a clean color palette. The pacing is consistent, with slow, deliberate movements that draw attention to the product's details. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The ad opens with a close-up of a makeup brush swirling into a pool of Westmore Beauty Supreme Creme foundation. - 00:01–00:02 The camera follows the brush as it spreads the foundation, demonstrating its creamy texture and even coverage. - 00:02–00:03 The camera pans across a tube of Westmore Beauty Supreme Creme foundation, showcasing its branding and packaging. - 00:03–00:04 Next, the ad shows a dropper dispensing foundation onto a makeup brush, highlighting its smooth consistency. - 00:04–00:06 The camera again shows the brush spreading the foundation to emphasize its creamy texture. - 00:06–00:11 Finally, the ad shows the tube once again, with foundation being dispensed onto a brush.

# Ad summary This ad promotes Westmore Beauty's Body Coverage Perfector, highlighting its ability to conceal imperfections like spider veins, bruises, stretch marks, and cellulite. The ad features a woman applying the product to her leg and demonstrating its waterproof, transfer-proof, and sweat-proof qualities. The ad emphasizes the product's natural-looking finish and includes a limited-time offer of up to 40% off plus a free gift on orders over $50. # Brand positioning Westmore Beauty is positioned as a solution for achieving flawless skin, particularly focusing on concealing body imperfections. The brand aligns with a lifestyle that values confidence and aesthetic perfection. It distinguishes itself by offering a product that provides full coverage while still looking natural. The brand's positioning is both functional (providing coverage and addressing imperfections) and emotional (enhancing confidence and self-esteem). # Product The Westmore Beauty Body Coverage Perfector is a product designed to conceal skin imperfections such as spider veins, bruises, stretch marks, and cellulite. It is intended for anyone seeking to achieve flawless skin all year long. The product comes in two shades, one for winter/spring (“Golden Radiance”) and one for summer (“Bronze Radiance”), to accommodate changes in skin tone due to tanning. It is applied to clean, dry skin without lotion using the brand new bougie gold kabuki brush. The product claims to be waterproof, transfer-proof, and sweat-proof, even in high heat, ensuring that it will not budge once set. The ad addresses purchase barriers by highlighting its natural-looking finish and emphasizing that it looks like skin, just better. An upgraded offering includes two shades and the brush. # Visual style The ad has a polished, commercial aesthetic with a clean and bright look. The editing style includes quick cuts to highlight product features and application. The production quality is high, with clear visuals and professional framing. The pacing is consistent, maintaining a steady rhythm throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A woman sits in a chair, demonstrating the product by applying it to her leg. She asks, rhetorically, if the viewer could have flawless skin all year long. - 00:04–00:12 00:04–00:12 The woman introduces the product as Westmore Beauty Body Coverage Perfector, and explains that it just got a serious upgrade, and it's a good thing you waited. - 00:12–00:16 00:12–00:16 The woman explains that you get two shades, one for winter and one for summer when you have more color, plus the brand new bougie gold kabuki brush. - 00:16–00:19 00:16–00:19 The woman shows the winter/spring shade in the tube and explains that you want to start off with clean, dry skin. - 00:19–00:26 00:19–00:26 The woman states that you want to start off with clean, dry skin, no lotion and don't be shy with it. You really want to rub this in. She also states that it literally melts right into the skin. - 00:26–00:31 00:26–00:31 The woman shows that the product hides spider veins, bruising, stretch marks, a little bit of cellulite. - 00:31–00:42 00:31–00:42 The woman is back to demonstrating the product on her leg and states, “If that is not perfection.” The woman applies Bronze Radiance on her leg and comments that she loves that it looks like skin. - 00:42–00:53 00:42–00:53 The woman blots her leg with a tissue and notes that it needs to dry down. She states to give it ten minutes before you get dressed. She also states that it's waterproof, transfer proof, sweat proof, even in the highest of heat. - 00:53–01:03 00:53–01:03 The woman states that this is a brand new launch and the price is unbelievable. She explains that you get two shades that have you covered all year long plus the brush. She mentions that it is 40% off but it won't last long.

# Ad summary A UGC style ad demonstrating Westmore Beauty's Body Coverage Perfector. The creator shows how the product instantly conceals scars, stretch marks, and hyperpigmentation. She also shares that the product is waterproof, sweatproof, and transfer-proof making it perfect for any occasion. # Brand positioning Westmore Beauty is presented as a solution for achieving flawless, airbrushed skin on the body instantly, similar to the polished look often associated with celebrities in Hollywood. The brand positions itself as offering a "real-life blur tool," suggesting it's pushing against the norm of accepting skin imperfections, offering an immediate fix. This positioning is both functional, in terms of performance and simplicity, and aspirational, aligning with the desire for red carpet-ready skin. The ad focuses on achieving perfect-looking skin, pushing against the norm of visible imperfections and positioning Westmore as the brand that provides a quick fix, blurring the lines between everyday skin and Hollywood-level flawless skin. # Product Westmore Beauty's Body Coverage Perfector is presented as a blurring body makeup designed to conceal skin imperfections such as stretch marks, hyperpigmentation, and scars. It is applied using a specialized applicator, which buffs the product onto the skin for an even, airbrushed finish. The product is waterproof, sweatproof, and transfer-proof, making it suitable for various occasions like cookouts, beach trips, pool visits, weddings, and special events. It aims to address the common desire for smooth, even-toned skin by providing an instant "filter" effect in real life. The Body Coverage Perfector is worth buying for its ability to provide an instant, flawless look that lasts, offering a quick and convenient solution for those seeking airbrushed skin. # Visual style The ad has a casual aesthetic. The visuals are bright and shot outside in natural lighting. The editing style features some quick cuts and jump cuts. The pacing is quick, and the cuts are timed to certain voiceover lines. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The creator shows themself seated at a pool using a makeup applicator to apply the product to their thigh and talks about how stretch marks, hyperpigmentation, and scars disappear. - 00:00–00:06 This highlights the speed and effectiveness of the product in covering up skin imperfections. - 00:00–00:06 The perspective is from a customer/influencer who is demonstrating the product, creating a sense of authenticity and accessibility. - 00:06–00:17 00:06–00:17 The creator applies the product to their lower leg, demonstrating how to spread it. This provides a closer look at the product in use, emphasizing the flawless look. - 00:17–00:20 00:17–00:20 The creator is shown jumping into a pool. This moment showcases the versatility of the product and its resilience in various situations. - 00:20–00:25 00:20–00:25 The creator is now on a lounger and uses a tissue to dab their leg. This action reinforces the transfer-proof aspect of the product, assuring viewers that it doesn’t smudge or rub off easily. - 00:25–00:27 00:25–00:27 The creator displays their clear palm and asks the viewer whether they want a filtered look in order to sell the product.

# Ad summary A woman showcases Westmore Beauty's Body Coverage Perfector and Buffer Brush. The Body Coverage Perfector covers sun damage and imperfections to create a more even skin tone. She applies the body coverage to her arm and then uses the brush to buff it into the skin. Finally, she buffs it with a towel to reveal transfer-resistant and waterproof coverage. The product is showcased as a must-have summer product and the brand extended its shade range so that users can get an exact match to their skin tone. # Brand positioning Westmore Beauty is a cosmetics brand that focuses on providing high-quality and effective beauty products. In this ad, the brand is positioned as innovative and responsive to customer needs, as demonstrated by their extension of the Body Coverage Perfector shade range. Westmore Beauty aims to empower customers by providing solutions that enhance their appearance and confidence, enabling them to feel good in their skin, whether on vacation, at a wedding, or during daily activities. The brand's alignment with creating flawless and even skin tones caters to individuals who seek a polished look with minimal effort. # Product The advertised product is Westmore Beauty’s Body Coverage Perfector, designed to camouflage imperfections and even out skin tone. It is applied to clean, dry skin and buffed in with the brand’s buffer brush to achieve an airbrushed appearance. The product can either match skin tone perfectly or be used to deepen it for a summer tan look. It promises to be transfer-resistant and waterproof after a 30-second drying period followed by buffing with an old rag or towel. A key selling point is the brand's extended shade range, ensuring that users can find an exact match to their skin. It is for anyone who wants to quickly and easily cover sun damage and imperfections for a flawless, confident look. # Visual style The ad has a polished commercial feel, with natural lighting and smooth transitions. The editing style uses quick cuts to maintain a steady pace. The cuts, text, and product actions are timed to the voiceover lines, enhancing the audiovisual synchronization. The overall aesthetic is clean and bright, with a focus on showcasing the product's effects. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Get it before the price goes up. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The creator applies the Westmore Beauty product, claiming it’s a summer must-have for confidence in tank tops and swimsuits, emphasizing its suitability for vacations and even for special occasions like her wedding day. The message is that this product can be used in many different occasions to improve the user's confidence. The audience is experiencing this from a personal endorsement by the creator. This section is delivered with excitement. - 00:08–00:19 00:08–00:19 The creator presents her two arms, one treated with the Westmore Beauty product and the other untreated, showcasing the dramatic difference in skin tone and coverage of sun damage. The message is that Westmore Beauty can quickly improve the look of your skin tone. This is presented as a demonstration from the creator and delivered with excitement. This section is a continuation from the last by displaying the product in use. - 00:19–00:26 00:19–00:26 A close-up shot shows the creator applying the Body Coverage Perfector directly onto her arm in squiggly lines. This shows the ease of application, emphasizing the new shade range's ability to match skin tones perfectly or amp up a summer tan. This section is a demonstration presented by the creator. - 00:27–00:33 00:27–00:33 The creator demonstrates how to buff the product with the Westmore Beauty brush to achieve an airbrushed finish. This is delivered as a demonstration from the creator. This section shows the product in use as well as how to use the brush for optimal coverage and airbrushing. - 00:33–00:42 00:33–00:42 Continuing the demonstration, the creator uses a towel to buff off the top layer, reinforcing the transfer-resistant and waterproof claims. This section showcases product features delivered as a demonstration from the creator. - 00:43–00:48 00:43–00:48 The creator displays her 45-year-old sun-damaged arm, highlighting the after-effect of just one coat of the product. This is delivered as a personal endorsement from the creator. - 00:48–00:59 00:48–00:59 The creator holds up the Westmore Beauty products, promoting the brand’s extended shade range and positioning it as a summer must-have before any price increases. The audience is experiencing this from a personal endorsement by the creator. The message is delivered with excitement.

# Ad summary The ad features a woman demonstrating the before and after results of using Westmore Beauty 60-Second Eye Effects under her eyes. She applies the product to one eye and then demonstrates how that eye is now visibly refreshed compared to her other eye, which she says looks tired. She states that it's a very simple routine with immediate results. # Brand positioning Westmore Beauty aims to be a solution for common beauty concerns, particularly for aging skin, that is simple and has immediate results. The brand seems to push against complicated routines and layering products by creating a simple solution to address common beauty concerns. The brand's positioning seems to be mostly functional, based on simplicity and performance. # Product The ad features Westmore Beauty 60-Second Eye Effects, a product that is designed to diminish under-eye bags to make the user appear more awake and refreshed. The woman in the ad demonstrates how to use it: on bare skin, apply a tiny amount, and then hold still while it dries for one minute. The product aims to be a simple solution to eliminate layers of products and complicated routines. The ad also states that results are temporary and last for hours. # Visual style The ad's visual style mimics a UGC feel with natural lighting, medium polish, and quick cuts. The production quality has a slightly polished commercial feel to it. The pacing is consistent with several cuts per minute. The cuts are timed with the spoken voiceover lines. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action I'm gonna link it below because you have to try this # Point of view - [object Object] # Storyline - 00:00–00:03 The woman begins by stating that she has the perfect under-eye routine. - 00:03–00:07 The woman explains that she's had under-eye bags since her twenties, so she keeps her routine simple. - 00:07–00:17 She demonstrates how to use 60-Second Eye Effects: on bare skin, tap a tiny amount and then hold still while it dries for one minute. - 00:17–00:23 The woman shows the results of applying the product to one eye, and compares that eye to the other, explaining that the eye with the product looks instantly more awake and refreshed, while the other still looks tired. - 00:23–00:28 She then states that there are no layers or complicated routines with the product, and the difference is immediate. - 00:28–00:32 The woman explains that she's going to link the product below and says that people have to try it.

# Ad summary A woman demonstrates how to use Westmore Beauty 60-Second Eye Effects to reduce under-eye bags in one minute. # Brand positioning Westmore Beauty is presented as a brand that offers simple, effective solutions for common beauty concerns. The brand aims to occupy a space in the consumer's mind as a provider of quick, easy-to-use products that deliver noticeable results without complicated routines. The brand aligns with a lifestyle of simplicity and efficiency, promoting a functional approach to beauty, focusing on instant results rather than elaborate procedures. It seemingly pushes against the trend of multi-step skincare routines, offering a streamlined solution for those seeking immediate improvement in their appearance. # Product The 60-Second Eye Effects from Westmore Beauty is an under-eye treatment designed to reduce the appearance of under-eye bags in just one minute. The product is applied to bare skin by tapping a tiny amount under the eyes. The user then holds still while the product dries for one minute. The USP is its speed and simplicity, offering immediate results without the need for layering or complicated routines. The ad addresses the common purchase barrier of time and complexity in beauty routines, promising a quick and easy solution for tired-looking eyes. The product is for anyone who wants to look more awake and refreshed instantly. The ad tells the viewer that this product is worth trying because it provides an immediate, noticeable difference with minimal effort. # Visual style The ad has a natural, UGC style with simple framing and basic editing. The production quality feels casual, as though shot on a smartphone, which aligns with the accessible tone. The editing rhythm is smooth with static shots, contributing to a straightforward presentation of the product. The pacing is consistent throughout the ad. # Benefits - [object Object] # Features - [object Object] # Call to action I'll link it below because you have to try this # Point of view - [object Object] # Storyline - 00:00–00:03 A woman explains she's had under-eye bags since her 20s, so she keeps her routine simple. - 00:04–00:09 The woman states that she taps a tiny amount of 60-Second Eye Effects from Westmore Beauty on bare skin. - 00:09–00:13 The woman explains to hold still for one minute while it dries. - 00:13–00:20 The woman showcases her under eyes, stating that one side still looks tired and the other side looks instantly more awake and refreshed. - 00:20–00:26 The woman follows up by saying there are no layers or complicated routines, but the difference is immediate. She says that's all she needs. - 00:26–00:29 The woman says she will link it below because the viewer has to try it.

# Ad summary A woman is advertising the Westmore Beauty Supreme Crème. She describes the product and demonstrates its use. # Brand positioning Westmore Beauty is presented as a makeup brand committed to upgrading formulas and expanding shade ranges for inclusivity. The brand aims to create effective products with high-quality ingredients. It occupies a space that caters to people seeking natural-looking coverage that is also long-lasting and beneficial for their skin. The brand values inclusivity by offering a wider range of shades to match every skin tone. They take an upgraded approach in the packaging of their product. # Product Westmore Beauty Supreme Crème is presented as an all-in-one skin tint intended for the face, neck, and chest. The product features an upgraded packaging design with a needle tip nozzle for precise application. It is lightweight and buildable, leaving the skin absolutely glowing. This product helps to blur out sun damage, redness, scars, veins, and dark spots while still looking just like your own skin. It also claims to replace the need for foundation, concealer, and setting powder because it self-sets for up to 12-hour wear. The Supreme Crème is waterproof, sweatproof, and transfer-resistant. The crème is packed with skin-loving ingredients such as hyaluronic acid, niacinamide, and vitamin E. The product now comes in 16 shades. # Visual style The aesthetic of the ad is polished and clean. The video quality is high, and the lighting is bright and well done. The editing style consists of quick cuts, with a fast pace throughout the video. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 The creator applies a makeup brush to the right side of her face. - 00:01–00:05 The video cuts to the creator holding the Westmore Beauty Supreme Crème up to the camera to display the packaging. - 00:09–00:11 The video cuts to a close-up of the product's needle tip nozzle. - 00:11–00:15 The creator shows the make-up brush that comes with the product. - 00:15–00:19 The creator emphasizes the product comes in 16 shades before continuing to show the packaging. - 00:19–00:26 The creator applies the product to the right side of her face and uses the makeup brush to blend it in. She emphasizes that it is not a heavy foundation feel and that the product has skin tint. - 00:29–00:36 The creator states that the product is good for sun damage, redness, scars, veins, and dark spots. She then applies it to her chest. - 00:36–00:41 The creator states that the product can replace foundation, concealer, and setting powder. - 00:41–00:45 The creator states that the product is waterproof, sweatproof, and transfer-resistant. - 00:45–00:48 The video cuts to the creator applying the product to the left side of her face. - 00:48–00:56 The creator talks about the skin-loving ingredients like hyaluronic acid, niacinamide, and vitamin E. - 00:58–01:04 The creator shows a collage of pictures from other users before mentioning that she recommends the product. - 01:04–01:08 The video ends with the creator stating that if you never tried the product, you need to.

# Ad summary Ad for Westmore Atelier Buildabe Skin Tint. The ad shows multiple tubes of skin tint arranged in a winding line on a tan surface. The ad promotes the versatility of the product and the availability of 16 different shades. # Brand positioning Westmore Atelier positions itself as a provider of versatile beauty solutions, as highlighted by the ad promoting its Buildable Skin Tint. The brand emphasizes inclusivity by offering its skin tint in 16 shades, catering to a diverse range of skin tones. This positioning suggests a commitment to meeting a broad spectrum of customer needs with adaptable products. # Product Westmore Atelier's Buildable Skin Tint is presented as a versatile makeup product designed for creating a customized complexion. Available in 16 shades, the skin tint allows users to achieve their desired level of coverage. The ad aims to convey the product's adaptability and inclusivity, highlighting its suitability for a wide range of skin tones and makeup preferences. # Visual style The ad uses a clean, product-focused aesthetic with a winding product layout to draw attention to the brand. The use of a simple background and a limited color palette help to make the product stand out. The organized product placement gives the product display a luxury feel. # Hooks Headline: Buildable Skin Tint # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by spotlighting the product's availability in 16 versatile shades, immediately communicating the product's adaptability and broad appeal. This is communicated from the brand's perspective, ensuring customers know they're covered no matter their skin tone. - The ad then draws focus to the core benefit of the product: its buildable coverage. This messaging, presented from the brand's perspective, emphasizes the flexibility and customization options of the product, directly addressing a customer who wants control over their makeup.

# Ad summary A woman demonstrates Westmore Beauty's 60-Second Eye Effects™ Tinted Firming Gel. She states that she is a mom, so she doesn't get much sleep, but this product helps her look more refreshed and put together on busy mornings. She applies a small amount of the product under her eyes and mentions she can immediately feel her skin tightening. She encourages viewers to trust her, saying, "You need this one." # Brand positioning Westmore Beauty appears to be a brand that offers quick and easy solutions for beauty concerns, particularly targeting those who are busy and looking to simplify their routines. The brand positions itself as a go-to for immediate, visible results with minimal effort, catering to individuals who value efficiency and want to maintain a polished appearance despite time constraints. The focus on simplicity and speed, combined with functional benefits, suggests a practical and accessible brand that prioritizes convenience without sacrificing effectiveness. The positioning leans towards functional benefits, promising tangible improvements in appearance. They seem to be pushing against the norm that beauty must be a complicated or time consuming process. # Product The Westmore Beauty 60-Second Eye Effects™ Tinted Firming Gel is a product designed to quickly improve the appearance of the under-eye area. The gel comes in a black squeeze tube and features a tinted formula. The product promises to provide immediate tightening of the skin and a more refreshed, pulled-together look in just 60 seconds. This product seems intended for busy people who want a fast and easy way to address dark circles or puffiness around the eyes. A USP is its simplicity and speed. The ad addresses the purchase barrier of time by highlighting how quickly it works. # Visual style The ad has a natural, unfiltered aesthetic with the feel of UGC, with direct address by a woman in casual clothing with minimal studio lighting. The editing style features medium paced cuts, and static shots. The production quality is a hybrid, but leans towards a UGC feel. The pacing is fairly consistent throughout the ad. There is some audio-visual sync when the text overlays appear on the screen. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Trust me, you need this one. # Point of view - [object Object] # Storyline - 00:00–00:01 A woman shows a tube of the 60-Second Eye Effects™ Tinted Firming Gel and states that it's her secret weapon for tired mornings, introducing the product. - 00:03–00:06 The woman mentions she is a mom and does not get enough sleep, which creates a personal connection and identifies a potential user. - 00:07–00:11 She explains that she still wants to look put together, positioning the product as a solution for busy mornings. - 00:11–00:17 She reveals she starts with bare under eyes and then demonstrates applying a small amount of the product. - 00:17–00:25 She states she can immediately feel her skin tightening and touts it as a simple, 60-second step. - 00:26–00:31 She expresses how it makes her feel more refreshed and put together, even on chaotic mornings, reinforcing the benefits. - 00:32–00:34 She concludes by urging the audience to trust her and insisting they need this product, functioning as a final endorsement and call to action.

# Ad summary A woman in a towel reviews Westmore Beauty's Coverage Perfector, a product that combines sunless tanner and foundation for the skin. She applies it to her chest and legs, showing how it covers her tan lines and spots. She tests its water resistance and is impressed with the results. # Brand positioning Westmore Beauty is presented as a brand that offers innovative solutions for achieving flawless skin. The Coverage Perfector aims to occupy a space in the consumer's mind as a hybrid product that combines the benefits of sunless tanner and foundation, providing coverage and a radiant glow. The brand aligns with a lifestyle that values convenience and instant results, pushing against the norms of traditional tanning methods that require time and sun exposure. The brand positioning is both functional, offering coverage and a tan, and emotional, providing confidence and a youthful appearance. # Product The Westmore Beauty Coverage Perfector is a product that combines sunless tanner and foundation for the skin. It is designed to provide coverage and a radiant glow, addressing the need for flawless skin. The product comes with a super cool, uber-soft brush for application. The shade used in the ad is Radiance Glow. The product is applied to the chest and legs to cover tan lines and spots. It is also tested for water resistance, demonstrating its ability to stay on the skin even when exposed to water. The ad conveys that this product is worth trying or buying because it provides instant coverage, a youthful appearance, and long-lasting results. # Visual style The ad has a UGC feel, with a casual and unpolished aesthetic. The editing style consists of quick cuts and static shots, creating a sense of immediacy and authenticity. The production quality is a hybrid of UGC and polished commercial, which supports the intended tone of a genuine customer review. The pacing is consistent throughout the ad, with cuts timed to the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:11 The creator introduces the Westmore Beauty Coverage Perfector and explains that it's a combination of sunless tanner and foundation for the skin. - 00:11–00:16 She states that she will put the product to the test to see how it does with her new tan line. - 00:16–00:22 She shows the super cool brush that comes with the product and states that she got the product in the shade Radiance Glow. - 00:22–00:40 She applies the product to her chest with the brush to cover her tan line. - 00:40–00:47 She is shocked by the results and asks where her tan lines went. - 00:48–00:49 She decides to try the product on her legs. - 00:49–00:56 She shows her leg before applying the product, pointing out the spots and imperfections. - 00:56–01:03 She applies the product to her leg with the brush. - 01:03–01:06 She shows the before and after results, noting that it is wild. - 01:06–01:08 She states that she looks so much younger. - 01:08–01:14 She compares her legs again, noting that one leg is red and blotchy, but not anymore. - 01:14–01:19 She states that she has applied the product and that it says to wait 10 minutes to let it dry before putting on clothes. - 01:19–01:44 She tests the product's water resistance by wiping her arm with a wet cloth. - 01:44–01:49 She is shocked that the product did not come off and states that if you don't want it to come off, it's awesome. - 01:49–01:55 She states that they might be on to something and that the product is awesome. - 01:55–02:04 She states that she is absolutely sold and that she feels like she didn't even use any product. - 02:04–02:09 She states that the color is golden radiance and that she is very impressed. - 02:09–02:16 She states that it is clearly water resistant and that you have to wash it off with soap and scrub it off. - 02:16–02:19 She concludes that the product is awesome.

# Ad summary A woman applies Westmore Beauty's 60-Second Eye Effects to her under-eye area to make her eyes look less tired. She demonstrates how to apply the product. # Brand positioning Westmore Beauty is presented as a brand that provides quick and effective solutions for common beauty concerns. The brand's positioning leans into functional benefits with a focus on speed and noticeable results in a short amount of time. It emphasizes practicality and simplicity for users seeking an effortless enhancement, promoting a sense of confidence and natural beauty. By offering solutions that seamlessly integrate into daily routines, Westmore Beauty empowers individuals to achieve a refreshed and polished appearance without extensive effort. # Product Westmore Beauty's 60-Second Eye Effects is presented as a fast-acting solution for refreshing tired-looking under-eyes. It is a tinted firming gel that is tapped onto bare under-eyes in a small amount, blended in, and left to set for a full minute. The product aims to smooth and lift the under-eye area while maintaining a natural look. It is positioned as a saving grace for people whose under-eyes can look a little tired and is an alternative to wearing makeup. The formula is said to be unlike anything else tried, working fast, looking natural, and making the user feel confident in their own skin. # Visual style The ad features a natural, unfiltered aesthetic with simple edits and minimal visual enhancements, giving it a UGC feel. The lighting is natural, enhancing the authentic tone of the video. The pacing is moderate, with static shots and occasional cuts to emphasize key points. The overall production quality suggests a casual, relatable approach, fitting for a testimonial or demo style. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 A woman is shown in a split-screen, top half and bottom half. The top half of the split screen is the before, and the bottom half is the after. This is meant to capture the viewer's attention by immediately showing the product's effects. - 00:02–00:10 The woman holds a tube of Westmore Beauty's 60-Second Eye Effects and states that "this stuff seriously works." She then identifies the product name. She calls it "the one product I reach for when my under-eyes just need a refresh." The message is that the product is reliable and effective, making the speaker confident in the product and knowledgeable about its benefits. - 00:10–00:14 The woman states, "At this stage in my life, my under-eyes can look a little tired and that happens." The message is to acknowledge a common beauty concern that comes with age, setting up the product as a solution. - 00:14–00:16 The woman says, "But this is my saving grace." This is a direct continuation from the previous beat, positioning the product as a solution to tired-looking under-eyes and something the speaker finds indispensable. - 00:16–00:23 The woman narrates the application process, stating, "So let me show you. I start with bare under-eyes. I tap on a small amount, and blend it in, and then I just let it set for a full minute." This guides the viewer through how easy it is to apply the product. - 00:23–00:25 The woman states, "That's it, and now look at this." She then pivots to the results, highlighting the transformation. - 00:25–00:30 The woman states, "My under-eyes look smoother, more lifted, and it doesn't look like I'm wearing anything." This drives home the benefits of the product. - 00:30–00:39 The woman says, "The formula is unlike anything else I've tried. It works fast, it looks natural, and it makes me feel confident in my own skin, which who doesn't want that at this age?" This suggests that the product is unique, effective, and confidence-boosting. - 00:39–00:41 The woman makes a final testimonial, saying, "Trust me this one just works." The speaker builds trust by sharing her firsthand experience, assuring viewers of the product's effectiveness.