How Westman Atelier Advertises on Meta

# Ad summary A creator with a radiant complexion demonstrates Westman Atelier's Sun-kissed Glow, the application process of their Sun-tone Bronzing Crème, plus other WA products to pull the whole look together. # Brand positioning Westman Atelier presents itself as a luxury beauty brand, emphasizing a clean and natural aesthetic. It promotes effortless beauty, using high-quality ingredients to enhance the skin's natural radiance. The brand focuses on a 'less is more' approach, perfect for those who want a polished look without heavy makeup. Westman Atelier aims to occupy a space in the consumer's mind that values healthy, glowing skin achieved through simple, effective products that complement a modern, sophisticated lifestyle. # Product The featured product is the Westman Atelier Sun-tone Bronzing Crème, designed to deliver a natural-looking, sun-kissed glow. It comes in a compact containing two shades, allowing users to customize their bronze. The cream-to-powder finish creates a blurred, soft-focus effect on the skin, making it ideal for creating a radiant and defined complexion. Marketed for creating both depth and all-over warmth, it is designed for anyone who wants to achieve a healthy, bronzed makeup look. The ad addresses the purchase barrier of finding the perfect bronzing product, suggesting this Crème 'does it all' by offering a blendable formula that is easy to apply and provides a natural, seamless finish. # Visual style The ad has a clean and polished aesthetic, typical of UGC but with high production value. The lighting is natural and flattering, enhancing the skin's texture. The editing style includes quick cuts to maintain a dynamic pace, synced with the voiceover. The visual motif revolves around close-ups of the products and the woman's face to showcase the bronzed makeup look. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP AT WESTMAN-ATELIER.COM # Point of view - [object Object] # Storyline - 00:00–00:08 The presenter states her love for a bronzed look. - 00:04–00:08 She mentions constantly seeking her dream bronzing product. - 00:08–00:17 She reveals she's found it: the new Westman Atelier Sun-tone Bronzing Crème, and will demonstrate its use. - 00:17–00:34 She applies the lighter shade across the face where the sun would naturally hit using the Blender 2 brush. - 00:33–00:35 She mentions not forgetting the chin, then proceeds to the darker shade. - 00:35–00:47 She uses the deeper shade to create more depth along the cheekbones, sides of the nose, hairline, and around the temples. - 00:46–00:51 She claims her favorite thing is the cream to powder finish, giving a blurred quality to the skin. - 00:51–01:03 She points out the Soleil Parfait One (lighter), and Two, and how the shades create the bronzed gradient. - 01:03–01:11 She applies other Westman Atelier products to complete the look: I Want You mascara, Le Brûne Clean. - 01:11–01:17 She applies the Lip Suede lip liner in Biscuit, and dots on some faux freckles. - 01:17–01:22 She puts on the Hydro Balm tinted lip in Café Crème. - 01:22–01:26 She closes by saying that this is truly the ultimate bronzing product.

# Ad summary This ad promotes the Super Loaded Tinted Highlight by Westman Atelier in the shade "Peau de Santé." The ad features a woman applying the tinted highlight to her cheeks using a brush, demonstrating the product's application and highlighting its ability to provide a warm, peachy glow. # Brand positioning Westman Atelier positions itself as a luxury beauty brand focused on delivering high-performance makeup with clean, skin-nourishing ingredients. The brand leans into a sophisticated, minimalist aesthetic, emphasizing natural enhancement and a healthy, radiant complexion. This is achieved by offering products that seamlessly blend skincare benefits with makeup artistry. Westman Atelier appeals to consumers who prioritize both the aesthetic outcome and the quality of ingredients, pushing against the trend of heavily processed, artificial-looking makeup and prioritizing a natural, refined, and elegant look. # Product The advertised product is the Super Loaded Tinted Highlight by Westman Atelier, specifically in the "Peau de Santé" shade. This product is a tinted highlighter designed to impart a warm, peachy glow to the skin. It is applied using a brush, swiping upwards on the cheekbones for optimal effect. The product aims to enhance the complexion with a natural-looking radiance, providing a healthy and luminous finish. The ad highlights its popularity by mentioning it has been "SOLD OUT 3X", suggesting high demand and desirability. The product is presented as a solution for those seeking a subtle yet effective way to add warmth and glow to their makeup routine. # Visual style The ad features a polished and clean aesthetic, typical of high-end beauty commercials. The editing is smooth with static shots and minimal transitions, ensuring the focus remains on the product and its application. The production quality is high, creating a professional look suitable for showcasing a luxury brand. Visual motifs include close-up shots of the product and the woman's face, emphasizing the product's effect. The pacing is moderate, allowing viewers to clearly see the application process and final result. There are no cuts or actions timed to the music, and the audio-visual sync is standard. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad opens with the woman applying the Super Loaded Tinted Highlight to her cheekbones using a brush. - 00:00–00:02 This action is intended to showcase how the product is used and its immediate effect on enhancing the complexion. - 00:00–00:02 The perspective is from a viewer following a beauty tutorial or product demonstration, creating a sense of direct instruction and relatability. The tone is straightforward and informative, aimed at showcasing the product's ease of use and visible results. - 00:03–00:10 The ad continues to show the application of the tinted highlight to the cheekbone using the brush. - 00:03–00:10 This reiterates the application technique and allows the viewer to observe the product in action. - 00:03–00:10 The perspective is maintained as a direct product demonstration, inviting viewers to visualize the process and anticipate the outcome. The tone is instructional and focused on the visual impact of the application, emphasizing the product's ability to create a radiant glow. - 00:13–00:14 The ad ends with a visual demonstration of a heart drawing near the woman's lips. - 00:13–00:14 The perspective is a fun and playful approach, to draw attention to the woman's face.

# Ad summary This ad showcases Westman Atelier's Sun Tone Bronzing Crème with an emphasis on achieving summer skin. The ad features multiple bronzer compacts and a blending brush on a light blue background. The text highlights the bronzing crème and positions it for redefined summer skin. # Brand positioning Westman Atelier is presented as a luxury beauty brand focused on clean and redefined summer skin through its Sun Tone Bronzing Crème. The brand is positioned in the high-end market, emphasized through the use of sleek product design and minimalist presentation, and the emphasis on skin quality over heavy makeup. The brand values simplicity and elegance, aligning with a lifestyle that prioritizes natural beauty enhancements. It pushes against the norms of overly complex or artificial beauty routines by offering a product that refines rather than transforms. # Product The featured product is the Sun Tone Bronzing Crème by Westman Atelier, a bronzer designed to give skin a summer glow. The product comes in a mirrored compact with two shades. It is intended for individuals looking to enhance their natural skin tone with a sun-kissed look. The USPs are implied through the minimalist design and focus on redefining skin, suggesting a natural, clean approach to bronzing. The ad conveys the product is suitable for summer occasions, promising a natural sun-kissed look. The ad language suggests that this product refines skin rather than masks it, addressing the purchase barrier of heavy or artificial-looking bronzers. # Visual style The visual style of the ad is clean, minimalist, and polished. The image has a studio-shot quality with controlled lighting and a soft color palette. The composition uses a flatlay arrangement to showcase the products. The image treatment involves subtle color grading to enhance the light blue and green tones. The typography is integrated simply and legibly, reinforcing the brand's sophisticated and understated aesthetic. The style aims to contrast typical in-feed content by offering a high-design, visually appealing break, designed to catch the user's attention through its elegance and simplicity. # Hooks Headline: SUN TONE BRONZING CRÈME # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by introducing the Westman Atelier Sun Tone Bronzing Crème, immediately setting the stage for a new product launch from the brand. The intention is to grab the audience's attention by presenting a new item in the product line. The brand is telling this part of the story by directly announcing the product. - The text 'Summer skin, redefined.' highlights the product's purpose and promise. This is meant to entice the audience with a vision of enhanced natural beauty for the summer season. The brand is conveying this message to set the tone for the rest of the ad. - The visual focus on multiple bronzing compacts and a blending brush emphasizes the product's physical form and usability. This is intended to give the audience a clear view of what they are buying. The perspective is from the brand showcasing its product. - The overall aesthetic creates a luxurious and minimalist atmosphere, reinforcing the brand's identity. The objective is to subtly communicate the brand's values and position in the market. The presentation is from the brand, maintaining a consistent image.

# Ad summary The ad showcases Westman Atelier's SUN TONE Bronzing Crème, presented by Gucci Westman. She demonstrates how to use multiple tones of the creme to achieve a realistic, sun-kissed look. The product is described as lightweight, silky, and easy to blend, with Gucci sharing that she has spent almost 30 years working on the perfect shades to suit every skin tone and to look as if it was naturally sun-kissed. The ad ends with a call to action to shop now at westman-atelier.com. # Brand positioning Westman Atelier is presented as a luxury makeup brand founded by renowned makeup artist Gucci Westman, known for almost 30 years working on creating perfect shades. The brand aims to occupy a space in the consumer's mind as a producer of high-quality makeup. The brand's products are designed to enhance natural beauty, as reflected in its bronzing creme that looks like a natural sunkissed glow. The brand's positioning seems to be a mix of functional (performance and natural look) and emotional (elevated version of bronzed skin), aligning with a lifestyle that values high quality. # Product The featured product is the SUN TONE Bronzing Crème by Westman Atelier, presented by founder and makeup artist Gucci Westman. It is a bronzing creme palette with multiple tones to create a realistic, sun-kissed look. The product is for those seeking a natural-looking, bronzed complexion. Gucci Westman describes the formula as lightweight and silky, indicating it is comfortable and easy to wear. The cream is easy to blend and doesn't streak. Multiple tones provide a natural look. The product provides a natural sun-kissed look that looks and feels natural. # Visual style The ad has a natural and polished aesthetic with a focus on clear visuals and showcasing the product. The lighting is soft and natural, with minimal editing or effects. The production quality is that of a polished commercial, aiming to create a professional and trustworthy image. The pacing is consistent with static shots that allow the viewer to focus on the product demonstration and the voiceover. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW AT WESTMAN-ATELIER.COM # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:02 Gucci Westman introduces the product, Westman Atelier's SUN TONE Bronzing Crème. - 00:02–00:05 She begins demonstrating the application of the cooler tones of the creme. - 00:05–00:09 Gucci blends the product over her cheekbone, bringing it high up to avoid a 'makeupy' look. - 00:09–00:14 She applies the product to her nose, highlighting the importance of using multiple tones to achieve a realistic effect. - 00:14–00:21 Gucci describes the formula as light, weightless, silky, and streak-free, and points out an area needing more warmth. - 00:21–00:30 She then applies a bit of the golden shade to add warmth to the face and blends it to suit skin. - 00:30–00:35 She iterates that she spent almost 30 years working on the perfect shades. - 00:35–00:40 The goal is to make the product look and feel like a natural sun-kissed glow. - 00:40–00:47 Gucci presents the product and prompts viewers to shop now at westman-atelier.com, showcasing multiple product palette packages in aqua and green packaging.

# Ad summary This ad presents the Sun Tone Bronzing Crème from Westman Atelier. A photo of the bronzer compact next to a bronzer brush is shown against a soft blue background. The text promotes the product's ability to redefine summer skin. # Brand positioning Westman Atelier positions itself as a luxury beauty brand focused on providing high-quality, consciously crafted cosmetics. The brand emphasizes refined beauty through natural-looking results, aligning with a desire for an effortless, elevated aesthetic. Westman Atelier distinguishes itself with an approach that prioritizes clean ingredients, sustainability, and performance, appealing to consumers seeking prestige beauty products that are effective, ethical, and environmentally responsible. # Product The product featured is the Sun Tone Bronzing Crème from Westman Atelier. This is a cream bronzer, indicated by the word "crème" in the name, designed to impart a sun-kissed glow to the skin. The ad highlights the product's ability to deliver redefined summer skin. The product is displayed in a two-pan compact, suggesting that it may offer multiple shades or a combination of bronzing and contouring options. The inclusion of a brush suggests ease of application, promoting convenience and professional results at home. The overall presentation emphasizes a luxurious experience. # Visual style The ad features a clean and minimalistic aesthetic with a focus on product presentation. The composition is well-lit with soft lighting to highlight the bronzing creme. The product is set against a gradient blue background, creating a calming, monochromatic feel. The overall visual style suggests a luxury brand with a focus on simplicity and elegance. # Hooks Headline: SUN TONE BRONZING CRÉME # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The brand introduces the Sun Tone Bronzing Crème as the key to redefined summer skin. This message aims to capture the viewer's attention by positioning the product as a transformative element in their beauty routine, offering a fresh, sun-kissed look.

# Ad summary The ad showcases the Westman Atelier Face Trace Contour Stick. A woman applies the contour stick to her face, blending it in with a brush to accentuate her features. The ad highlights the product's ease of use and ability to create authentic dimension. # Brand positioning Westman Atelier is presented as a luxury makeup brand focused on creating natural-looking beauty with effortless application. The brand aligns with a high-end, sophisticated lifestyle, emphasizing simplicity and authenticity in its products. The brand's positioning appears functional, focusing on performance and ease of use. # Product The featured product is the Westman Atelier Face Trace Contour Stick, designed to add dimension and definition to the face. It comes in a sleek, black stick packaging with gold accents. The product is applied directly to the skin and blended with a brush. The advertised USPs include its ability to provide authentic dimension and its foolproof application. # Visual style The ad has a polished, clean aesthetic with natural lighting. The editing style uses static shots with smooth transitions. The production quality is high-end commercial, supporting the brand's luxury tone. The pacing is moderate. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP NOW AT WESTMAN-ATELIER.COM # Point of view - [object Object] # Storyline - 00:00–00:04 A woman with fair skin applies the Westman Atelier Face Trace Contour Stick to her cheekbones, jawline, nose, and forehead. - 00:04–00:12 Using a makeup brush, she blends the contour to create a natural, defined look. - 00:12–00:16 She poses, highlighting her contoured features. Text overlay and the Westman Atelier logo appear, promoting the brand and product.

# Ad summary An ad for the Westman Atelier Sun Tone Bronzing Crème featuring a creator's demonstration and positive review. The creator showcases the bronzer, highlighting its two shades designed to mimic a natural sun-kissed look. # Brand positioning Westman Atelier is presented as a luxury beauty brand focused on delivering a natural, sun-kissed glow through simple, effective products. The brand aligns with a minimalist, sophisticated lifestyle, pushing against the trend of overly complex or artificial beauty routines. The positioning is functional, emphasizing ease of application and a natural finish. The focus is on achieving a healthy, sun-kissed appearance without the need for excessive products. # Product The Sun Tone Bronzing Crème from Westman Atelier is a bronzer that provides a natural, sun-kissed look. It features two shades in one compact, allowing users to customize their bronzing effect. The product is designed to mimic real sun-kissed skin with a natural finish. The ad highlights that the application is easy, and the bronzer can be applied anywhere the sun naturally kisses the face. It addresses the barrier of achieving a natural bronze without looking artificial. The bronzer aims to give users a healthy, beachy glow with just one product. # Visual style The ad has a polished, high-end commercial aesthetic with a focus on natural lighting. Editing is smooth with quick cuts to maintain a consistent pace. The production quality is high, creating a clean and sophisticated feel that aligns with the brand's luxury positioning. The pacing is consistent throughout the ad. Audio-visual sync is maintained with voiceover lines and product actions aligned for emphasis. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action SHOP AT WESTMAN-ATELIER.COM # Point of view - [object Object] # Storyline - 00:00–00:06 The video opens with the creator speaking directly to the audience, introducing the Westman Atelier Sun Tone Bronzing Crème. - 00:06–00:15 The creator shows the product packaging and swatches, emphasizing the two shades and their natural finish. - 00:19–00:28 The creator applies the lighter shade to her cheeks, forehead, and nose, explaining its use in achieving a sun-kissed effect. - 00:28–00:36 The creator applies the deeper shade to her cheekbones, temples, and perimeter of her face, explaining its role in adding depth and contour. - 00:36–00:39 The video concludes with the creator showcasing the finished look and reiterating the natural, beachy appearance achieved with the product.

# Ad summary This ad showcases Westman Atelier's Sun Tone Bronzing Crème. The ad features a clean, studio-shot image of the product in its packaging, set against a light blue background. The product and the brand name are highlighted by the product image. # Brand positioning Westman Atelier is presented as a luxury beauty brand, focusing on elevated simplicity. The brand name is prominently displayed at the bottom of the ad, suggesting a focus on quality and prestige rather than overt functionality. The tone is understated and sophisticated, aligning with a lifestyle that values elegance and refined beauty. The brand seems to position itself away from heavy marketing tactics, instead relying on clean visuals and a concise message. # Product The featured product is the Sun Tone Bronzing Crème by Westman Atelier, packaged in a sleek, square compact with a mirror. The compact contains two shades of bronzer, one lighter and one darker, to allow for customization. The product is designed for achieving a summer skin look, as explicitly mentioned in the ad copy. The product's crème formulation suggests a focus on smooth application and a natural finish, addressing potential barriers related to the texture and blendability of traditional powder bronzers. The overall presentation emphasizes a high-end, luxurious feel. # Visual style The ad features a clean and minimalist studio shot with a focus on the product. The lighting is soft and diffused, creating a polished look. The color palette is monochromatic, with a light blue background that complements the product's packaging. The typography is simple and elegant, maintaining a high-end feel. The overall style aims for a sophisticated and uncluttered aesthetic that emphasizes the product's quality. # Hooks Headline: INTRODUCING SUN TONE BRONZING CRÈME # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with an introduction to the Sun Tone Bronzing Crème, setting the stage for a new summer skin aesthetic. The intention here is to immediately capture the viewer's attention with a seasonal product launch, framed by the brand. - The product itself is then highlighted visually, showcasing its packaging and color options. The intention is to provide a clear view of what the product looks like, how it's packaged, and its color variations, coming from a product-focused perspective. - Finally, the brand is prominently displayed, reinforcing the luxury and quality associated with the product. The intention is to solidify brand recognition and connect the product with the brand's reputation, as seen from the brand's perspective.

# Ad summary Gucci Westman of Westman Atelier shows how to apply Sun Tone Bronzing Créme to highlight and add gold to the face for naturally sun-kissed skin. # Brand positioning Westman Atelier presents itself as a high-end makeup brand founded by makeup artist Gucci Westman. The brand creates prestige complexion and color products that emphasize natural skin, luxury, and a sun-kissed look. The brand values enhancing one's own features to create an elevated version of your skin, while emphasizing naturalness. Westman Atelier aims to occupy the space of prestige makeup that performs to create a natural look that feels lightweight on the skin. The brand's tone is one of luxury and expertise. The brand emphasizes the use of multiple tones in its makeup, which it feels create a more natural, sun-kissed look on the skin. # Product The Sun Tone Bronzing Créme from Westman Atelier is a complexion product designed to give users an authentic, natural-looking bronze. The product consists of two tones in a single compact. The product has a silky, easy texture that blends onto the skin to make it feel naturally sun-kissed. Per the ad, the formula is very light on the skin and super weightless. The formula does not streak and blends easily so the user can add a little gold in order to combat any coolness. The cream is best applied with the Blender brush from Westman Atelier. # Visual style The ad has a semi-polished feel, with natural lighting used. The shots are mostly static and use quick cuts. The pace is consistent. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action SHOP NOW AT WESTMAN-ATELIER.COM # Point of view - [object Object] # Storyline - 00:00–00:02 Westman Atelier founder Gucci Westman begins by showcasing and introducing the product. - 00:02–00:07 She states what the bronzer does for the skin: creating a perfect, authentic bronze that appears as if the user had been in the sun. - 00:07–00:10 She segues into describing the need for a blender brush for application. - 00:10–00:13 She emphasizes that she likes to start with the cooler tones. - 00:13–00:21 She applies it to her cheekbones and blends it up high so that it doesn't feel too makeupy. - 00:21–00:24 She states that one needs to use multiple tones to make the effect feel real. - 00:24–00:32 She describes that the formula feels light on the skin and super weightless, calling it a silky, easy texture that does not streak. - 00:32–00:40 She identifies that she needs a little more gold to combat the coolness, and adds a little bit on. - 00:40–00:51 She shares that she spent almost 30 years working on perfecting the shades so that every skin tone can make it look and feel like it would if naturally sunkissed. - 00:51–00:58 She emphasizes that the product creates an accentuated and elevated version of your bronzy skin.

# Ad summary A creator reviews the Westman Atelier lip balm. She says she doesn't take back saying that the lip balm is worth it. If she were to lose it tomorrow, she would buy it again. # Brand positioning Westman Atelier is presented as a high-end beauty brand, explicitly mentioned in the context of the product being "worth it." This positioning implies a luxury segment where quality and performance justify a higher price point. The brand aligns with a lifestyle of beauty enthusiasts willing to invest in premium cosmetics. By emphasizing the product's value despite potential criticism, Westman Atelier asserts a confident stance, potentially pushing against norms of more budget-friendly or value-focused cosmetic brands. # Product The product being advertised is the "Onyx" balm from Westman Atelier. It is a lip balm that comes in a white container with a light blue stripe and has a brown tint. It is applied directly to the lips. The unique selling point conveyed is the balm's worth, as the presenter states, "I don't take it back," and she would repurchase it, implying high satisfaction and effectiveness. The product is shown being used in a personal setting, suggesting everyday wear or a convenient on-the-go beauty routine. A purchase barrier that is addressed is the perceived value or price point, which the presenter defends by expressing her satisfaction and willingness to repurchase. # Visual style The ad has a UGC feel. The editing style consists of static shots. The production quality gives off a casual tone. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:10 The creator opens the balm, and starts applying it to her lips. - 00:10–00:16 She states that she doesn't take back saying that the lip balm is worth it. - 00:17–00:24 The creator holds the lip balm, expressing her willingness to buy it again if she lost it.

# Ad summary A UGC-style video review of Westman Atelier's lip balm, with the creator sharing her opinion on the product. # Brand positioning Westman Atelier is presented as a high-end makeup brand. The creator is seen using Westman Atelier's lip balm. The creator is positioned as a premium brand worth the price. # Product The ad features Westman Atelier's lip balm in the color Onyx. The product is a lip balm intended for anyone looking to enhance their appearance and hydrate their lips. The lip balm is shown being applied by the creator in front of the camera. The product is considered high-end and worth the price, according to the creator. # Visual style The ad has a UGC aesthetic with natural lighting, close framing, and handheld camera. The video has a polished but authentic feel, which is designed to engage the audience with the product. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The creator shares the product with the viewer, stating that some people disagree that this product is worth it. - 00:07–00:16 The creator then applies the lip balm. - 00:17–00:24 The creator then states that she stands by her opinion that this product is worth it.

# Ad summary This ad features Gucci Westman promoting Westman Atelier's Hydro Balm Tinted Lipstick. She talks about the key features of the product and how it is wearable, hydrating, and easy to apply without a mirror. She applies various colors on her lips to showcase the product and encourages viewers to shop now. # Brand positioning Westman Atelier positions itself as a luxury beauty brand that prioritizes clean, high-performance ingredients. The brand emphasizes ease of use, wearability, and a natural look. The brand's identity seems to align with a lifestyle that values effortless beauty and high-quality products free from harmful ingredients. The brand aims to offer products that are both effective and safe for the skin, and the positioning is functional with an emphasis on ingredients. # Product Westman Atelier is advertising its Hydro Balm Tinted Lipstick, which is described as a hybrid between a lipstick and a balm. The product is designed for individuals who want a lip product that is easy to use, hydrating, and provides a hint of color. It’s highlighted as a 'no-mirror-needed lipstick' that is wearable and hydrating. It delivers a beautiful tint to the lips while also nourishing them. The lipstick contains peptides, shea butter, and nourishing oils. The product is advertised as being for every skin tone, skin type, and age. It does not contain silicones. # Visual style The ad has a polished, clean aesthetic. It combines direct address from the brand founder, product shots on a gold tray, and text overlays to emphasize features and benefits. The editing style is smooth, with static shots. The production quality is high, reflecting the brand's luxury positioning. The pacing is moderate and consistent throughout the ad. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW AT WESTMAN-ATELIER.COM # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with Gucci Westman introducing the launch of Westman Atelier's Hydro Balm Lipstick. - 00:02–00:07 Westman describes the lipstick as a hybrid, differentiating it from typical lipsticks and balms. The perspective is from Westman as she highlights key attributes. - 00:07–00:10 The scene transitions to a shot of all the lipsticks on a gold tray as text appears emphasizing that it is a splash of tint and a hit of hydration. - 00:10–00:14 Westman returns to the screen and describes the product as wearable, hydrating, and easy to use, emphasizing that it can be reached for all day long. - 00:14–00:17 The lipstick is again shown up close as the text overlay claims that it is the no-mirror-needed lipstick, reinforcing ease of use. - 00:17–00:19 The ad then returns to a shot of all the lipsticks as text overlay appears noting it is sheer, soft, and satisfying. - 00:19–00:24 Westman highlights that the lipstick delivers tint to the lips while also nourishing and hydrating them. This is from the brand's perspective. - 00:25–00:29 Westman notes that the product includes peptides, shea butter, and nourishing oils, and there are no silicones. - 00:30–00:37 She emphasizes that the lipstick causes the lips to actually become more and more hydrated as you use the product. - 00:39–00:44 Westman reiterates that the product is good for every skin tone, skin type, and age. - 00:44–00:49 She ends the ad with a call to action, asking viewers to let her know what they think and which ones they will be getting.

# Ad summary A woman with long blonde hair demonstrates how to create a bronzed makeup look using Westman Atelier's bronzer palette and other products from the brand. # Brand positioning Westman Atelier is presented as a prestige beauty brand with a focus on high-performance complexion products. The ad aligns the brand with a polished yet effortless aesthetic, emphasizing natural-looking radiance. The brand promotes a functional approach, delivering visible results with a focus on cream-to-powder finishes for a blurred, flawless appearance, rather than making emotional claims. Westman Atelier products appear to push against the norm of heavy or overly dramatic makeup, instead offering a more subtle and refined alternative. # Product The Suntone Bronzing Cream is a bronzer palette by Westman Atelier featuring two shades, meant to give a natural sun-kissed look. The product is for anyone looking to add warmth and depth to their complexion. It features a cream-to-powder finish that blurs imperfections, giving a soft, diffused look. The palette includes a lighter shade for all-over warmth and a deeper shade for contouring and sculpting. It is showcased as easy to apply and blend, suitable for everyday wear. The ad addresses the potential purchase barrier of difficulty in application by showing how easily the product can be applied for a natural, blended finish. The ad features the Suntone Bronzing Cream in Soleil Parfait 1, I Want You Mascara in Le Brun Clean, Lip Shape Lip Liner in Biscuit, and Hydro Bomb Tinted Lipstick in Cafe Creme. # Visual style The ad has a polished, UGC-style aesthetic with natural lighting. The editing style features mostly static shots with smooth transitions. The production quality is a hybrid, combining elements of UGC with the clean visuals of a commercial. The visual motif is the consistent use of soft, natural lighting and focus on the makeup application process. The pacing is moderate, approximately 15-20 cuts per minute, which shifts slightly to accommodate the product demonstration and review. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP AT WESTMAN-ATELIER.COM # Point of view - [object Object] # Storyline - 00:00–00:05 The woman introduces the new Westman Atelier Suntone Bronzing Cream in Soleil Parfait 1, setting the stage for a tutorial. Her confident and friendly tone positions her as a reliable guide. - 00:05–00:07 00:05–00:07: She states that she is going to show viewers how to get the look, positioning herself as an expert. Her tone is enthusiastic, setting a positive expectation. - 00:07–00:23 00:07–00:23: She starts with the lighter shade in the palette, using the Blender Two Brush to apply it across the face where the sun would naturally hit. She mentions applying it on the bridge of the nose and across the forehead, providing specific guidance. Her tone is instructional and relaxed. - 00:23–00:35 00:23–00:35: She switches to the deeper shade to create more depth along the cheekbone, sides of the nose, hairline, and around the temples. She is showing the viewer how to create the bronzed makeup look. Her tone is helpful and encouraging. - 00:35–00:41 00:35–00:41: The woman raves about the cream-to-powder finish creating a beautiful blurred quality to the skin. She sounds very pleased with the product and how it looks. Her tone is enthusiastic and appreciative. - 00:41–00:58 00:41–00:58: She finishes the look with Westman Atelier I Want You Mascara and Le Brun Clean, Lip Shape Lip Liner in Biscuit, Hydro Bomb Tinted Lipstick in Cafe Creme and dots freckles on her face using the lip liner. She is focused on showing the viewer that the product enhances their appearance. Her tone is informative and friendly. - 00:58–01:03 00:58–01:03: She shows the finished look, drawing a heart around her face and calling it the ultimate bronzing product. She sounds very happy with the look, creating excitement around the product. Her tone is enthusiastic and confident.

# Ad summary In this short ad, Gucci Westman, the founder and makeup artist of Westman Atelier, introduces the brand's new Hydrobalm Tinted Lipstick. She highlights its hybrid nature, distinguishing it from typical lipsticks or balms, and focuses on its hydrating and nourishing qualities. She emphasizes its ease of use, even without a mirror, and its suitability for all skin tones, skin types, and ages. The ad features close-ups of the product in various shades, and application demos, reinforcing the message of effortless, hydrating lip color for everyday use. # Brand positioning Westman Atelier is positioned as a luxury beauty brand that emphasizes a hybrid approach, blending makeup and skincare. It focuses on creating products that are easy to use, hydrating, and nourishing, appealing to customers who value both aesthetics and skin health. The brand appears to push against the norms of traditional makeup that may be perceived as drying or requiring a high level of skill to apply, instead promoting effortless, everyday beauty solutions. Its positioning is both functional (hydrating, easy to use) and emotional (promoting confidence and well-being through beauty). # Product The Westman Atelier Hydrobalm Tinted Lipstick is a hybrid product that combines the benefits of a lipstick and a balm. It delivers a splash of tint with a hit of hydration, making it super wearable, super hydrating, and super easy to apply. It is designed as a no-mirror-needed lipstick. It promises to deliver a beautiful tint to the lips while also nourishing and hydrating them. The formula includes peptides, shea butters, and nourishing oils. The lipstick is formulated without silicones. It is marketed for every skin tone, skin type, and age, making it a versatile product for a wide range of consumers. # Visual style The ad has a polished, yet approachable aesthetic with a focus on natural light and soft textures. The editing style features static shots and smooth transitions. The production quality is high-end, giving it a professional feel. The pacing is moderate, around 20 cuts per minute, and remains consistent throughout the ad. The audio and visual elements are well-synced, with text overlays timed to emphasize key messages. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW AT WESTMAN-ATELIER.COM # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:02 00:00–00:02 Gucci Westman holds up a selection of Westman Atelier Hydrobalm Tinted Lipsticks and announces the launch of Hydrobalm Lipstick, setting the stage for a product introduction and establishing the ad's central focus. - 00:03–00:06 00:03–00:06 Gucci speaks directly to the camera, explaining that the product is not like a lipstick or a balm, implying that it's a unique hybrid. This moment is from the brand's perspective to set expectations and peak interest by differentiating the product from standard offerings. - 00:06–00:10 00:06–00:10 Cut to a shot of multiple Hydrobalm Tinted Lipsticks in different colors on a tray, with text overlay that reads, 'A splash of tint. A hit of hydration.' This visual emphasizes the product's dual benefit, reinforcing the hybrid concept and positioning it as a solution for both color and care. - 00:10–00:14 00:10–00:14 Gucci is back on screen speaking directly to the camera about the product being easy to use and that you want to reach for it all day. This is from the brand's POV describing benefits of the product. - 00:14–00:16 00:14–00:16 Gucci continues speaking about the product being cool and easy to use, highlighting that you don't need a mirror. This is told from the brand's POV demonstrating the simplicity of use. - 00:16–00:19 00:16–00:19 The camera pans over the multiple lipsticks displayed on a tray, accompanied by a text overlay stating, 'SHEER. SOFT. SATISFYING.' This visual shot from the brand's perspective, reinforces the product's texture and user experience, emphasizing key selling points. - 00:19–00:23 00:19–00:23 Gucci continues on screen discussing the lipstick and stating that it is nourishing and hydrating. This is the brand directly communicating the core benefits of the Hydrobalm. - 00:23–00:44 00:23–00:44 Gucci applies different shades of the product to her lips, demonstrating use, and highlights key product features, such as 'no silicone' and the inclusion of ingredients like 'peptides, shea butters, really nourishing oils.' She uses it as a way to further emphasize that it is hydrating. The demo provides practical social proof while emphasizing the nourishing and universally appealing aspects of the product. - 00:44–00:49 00:44–00:49 Gucci closes with a call to action, encouraging viewers to 'Shop now at westman-atelier.com' and share their thoughts on which shades they'll be getting. This is from the brand's perspective, guiding viewers toward purchase and engagement.

# Ad summary A woman with auburn hair and light skin shows her makeup routine using Westman Atelier products, specifically the Vital Skincare Concealer. She dabs the product onto her undereye and uses the Baby Blender brush to blend. # Brand positioning Westman Atelier is presented as a luxury beauty brand specializing in high-performance, clean cosmetics. The brand emphasizes a seamless and skin-like finish, indicating a focus on natural-looking enhancements rather than heavy coverage. This positioning caters to consumers who value both the aesthetic and health of their skin, seeking products that are gentle, non-drying, and can be layered for customizable coverage. The brand pushes against the norm of heavy, cakey makeup, instead promoting a seamless, melts-into-the-skin approach. The focus on 'skincare concealer' blurs the line between makeup and skincare, attracting customers who prioritize skin health. While multiple products are shown, they all align with the brand's identity, emphasizing natural beauty and gentle application. # Product The Westman Atelier Vital Skincare Concealer is a makeup product designed to provide precise coverage while offering skincare benefits. Applied using a wand applicator, the concealer melts seamlessly into the skin, ensuring a perfect and non-cakey finish. It is suitable for use under the eyes, as it is formulated not to be drying on delicate skin. Additional product details include that the concealer builds on top of itself. The ad conveys that this concealer is worth trying because it offers skincare benefits while providing seamless coverage, catering to the needs of those who desire a natural look without dryness. # Visual style The ad has a polished commercial aesthetic that aligns with the brand's high-end positioning. Editing includes static shots and smooth transitions. The production quality is clean and professional, but the creator's natural tone lends the ad a UGC feel. The pacing is medium, with cuts timed to actions, and all edits are synched to the voiceover. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW AT WESTMAN-ATELIER.COM # Point of view - [object Object] # Storyline - 00:00–00:03 The creator introduces the Westman Atelier Vital Skincare Concealer. - 00:03–00:04 The creator applies the concealer to the undereye area. - 00:04–00:06 The creator notes that the concealer melts into the skin beautifully. - 00:06–00:09 The creator says that the concealer gives the perfect seamless effect. - 00:10–00:15 The creator is pressing the concealer into the skin using the Westman Atelier Baby Blender Brush. - 00:17–00:23 The creator shares that the concealer feels lovely and doesn't feel drying under the eyes. - 00:24–00:28 The creator shares that the concealer builds on itself beautifully without getting cakey.

# Ad summary This ad for Westman Atelier's The Blush Duo demonstrates how to use both shades in the compact to create realistic depth and a pop of joyful color. # Brand positioning Westman Atelier is presented as a luxury beauty brand, as demonstrated through the packaging and the sleek, simple presentation of the product. The brand aligns with a lifestyle of effortless beauty, offering high-quality products that enhance natural features. Westman Atelier seems to push against the trend of overly complicated makeup routines, instead focusing on simplicity and ease of use. The brand positioning is functional, as evidenced by the focus on the specific features and benefits of the product. # Product The featured product is The Blush Duo by Westman Atelier, a compact featuring two complementary shades of blush. The product is designed for anyone looking to enhance their complexion with a natural-looking flush. The duo includes a deeper shade to create realistic depth and a lighter shade for a pop of joyful color. The blush is applied using a large, fluffy brush, and the compact includes a mirror for on-the-go application. The ad addresses the purchase barrier of not knowing how to use blush effectively by demonstrating a simple, step-by-step application process. # Visual style The ad has a polished, commercial aesthetic with clean visuals and bright lighting. The editing style is simple and straightforward, with static shots and smooth transitions. The production quality is high-end, supporting the brand's luxury positioning. The pacing is slow and deliberate. Visuals and text overlays are timed to the music. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01 The ad begins with a close-up shot of a woman applying blush to her cheek with a large brush. The intention is to immediately showcase the product in action and its effect on the skin. The audience experiences this from the brand's perspective, highlighting the product's application process. - 00:01–00:02 00:01–00:02 The woman holds up the compact to the camera, displaying the packaging and product name. This is to introduce the product and brand to the viewer. The audience experiences this from the brand's perspective, highlighting the product's packaging and name. - 00:02–00:03 00:02–00:03 The camera zooms in on the open blush compact. The brush picks up color from one side of the compact. This highlights the two shades included in the product and that there are multiple ways to use the blush duo. The audience experiences this from the brand's perspective. - 00:03–00:06 00:03–00:06 The woman applies the blush, and text overlay appears stating, "USE THE DEEPER SHADE TO CREATE REALISTIC DEPTH." This demonstrates how to use the product and highlights one of its key benefits. The audience experiences this from the brand's perspective. This is a direct continuation of the previous moment, building on the initial product demonstration. - 00:06–00:08 00:06–00:08 The camera zooms in on the open blush compact. The brush picks up color from the other side of the compact. This highlights the two shades included in the product and that there are multiple ways to use the blush duo. The audience experiences this from the brand's perspective. - 00:08–00:11 00:08–00:11 The woman applies the blush, and text overlay appears stating, "USE THE LIGHTER FOR A POP OF JOYFUL COLOR." This demonstrates how to use the product and highlights another of its key benefits. The audience experiences this from the brand's perspective. This is a direct continuation of the previous moment, building on the initial product demonstration. - 00:11–00:13 00:11–00:13 The woman smiles at the camera. The Westman Atelier logo appears at the bottom of the screen. This reinforces the brand identity and leaves the viewer with a positive impression. The audience experiences this from the brand's perspective.

# Ad summary A woman uses Westman Atelier Sun-kissed Glow Booster Drops to create a sunkissed makeup look. # Brand positioning Westman Atelier presents itself as a luxury makeup brand for beauty minimalists who want a natural, sun-kissed makeup look. The brand focuses on providing high-quality, clean makeup. The ad features a cream to powder bronzing product that provides a blurring effect for the skin. # Product The Westman Atelier Sun-kissed Glow Booster Drops is a bronzer palette containing two shades that work together to create a natural sun-kissed glow. The product offers a cream-to-powder finish, leaving skin looking blurred. The lighter shade is applied across the face where the sun would naturally hit, while the deeper shade is used to create more depth along the cheekbones, sides of the nose, hairline, and around the temples. # Visual style The ad has a polished, UGC-style aesthetic with natural lighting. The shots are mostly static, with occasional slight zooms to highlight specific areas of the face. The editing is smooth with natural transitions. The pacing is moderate, with cuts timed to the speaker's pauses. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action SHOP AT WESTMAN-ATELIER.COM # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 The creator introduces the new Westman Atelier Sun Tone Bronzing Crème in Soleil Parfait 1. This sets up the product being reviewed in the video. - 00:04–00:07 00:04–00:07 She explains that she is going to show viewers how to get the look. This sets up the purpose of the video as a tutorial. - 00:07–00:18 00:07–00:18 The creator begins applying the lighter shade of the bronzer palette, using the Blender Two Brush, across the face where the sun would naturally hit. This begins the demonstration of the product. - 00:18–00:24 00:18–00:24 She continues applying the lighter shade of the bronzer palette on her forehead and chin. This continues the demonstration of the product. - 00:24–00:36 00:24–00:36 She switches to the deeper shade in the palette, applying it to create depth along the cheekbones, sides of the nose, hairline, and around the temples. This continues the demonstration of the product. - 00:36–00:40 00:36–00:40 She explains that her favorite part of the product is the cream-to-powder finish, which creates a blurred quality to the skin. This highlights a key benefit of the product. - 00:40–00:54 00:40–00:54 The creator finishes the look with other bronzy Westman Atelier products: the I Want You Mascara in Le Brown Clean, the Lip Shape Lip Liner in Biscuit, and creates faux freckles with the lip liner. These demonstrate how the product can be incorporated into a complete look. - 00:54–00:59 00:54–00:59 The creator applies the Hydro Bomb Tinted Lipstick in Cafe Crème. This continues the demonstration of the full look. - 00:59–01:03 00:59–01:03 She finishes by saying the look is the ultimate bronzing product, and encourages viewers to try it. This functions as a call to action and final endorsement.

# Ad summary This ad showcases a woman applying and talking about the Westman Atelier Hydrobalm Tinted Lipstick in 'English Rose'. She describes the shade as between pink and brown, soft, and like something she's owned and looked for forever. The ad closes with a shot of the woman lying in the sun with text overlay of the brand and website. # Brand positioning Westman Atelier is presented as a brand offering beauty products with a timeless, luxurious feel. The focus is on creating a sense of soft, understated elegance and enduring quality rather than trendy or fleeting styles. The brand aligns with values of subtlety, classic beauty, and finding that perfect, elusive item. It evokes a sense of heritage and discovery, suggesting products that feel like cherished possessions. The brand positioning is emotional, centered on the feeling of finding a perfect, long-sought-after item that seamlessly fits into a personal collection. # Product The featured product is Westman Atelier's Hydrobalm Tinted Lipstick in the shade 'English Rose'. The shade is described as somewhere between pink and brown, providing a soft, subtle color. The balm-like texture is implied through its name 'Hydrobalm' and the visual of its smooth application. Its presented as an essential beauty item with a hint of luxury and timeless appeal. The ad aims to convey that the product is not just a cosmetic item but a long sought after treasure. # Visual style The ad has a polished UGC feel with natural lighting and a soft, warm color palette. The editing style includes quick cuts and smooth transitions. The pacing is consistent, supporting the conversational tone. The audio and visual elements are synced, creating a seamless experience. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action SHOP AT WESTMAN-ATELIER.COM # Point of view - [object Object] # Storyline - 00:00–00:04 The ad opens with a split-screen showing a woman's face and her applying lipstick. She describes the color 'English Rose' as the perfect shade. - 00:04–00:06 The woman continues describing the shade of lipstick, stating that it's somewhere between pink and brown. This provides additional detail about the color and shade of the product to help potential consumers decide if it aligns with their preferences. - 00:06–00:09 A shot shows the lipstick tube on a table, accompanied by a quick shot of the woman applying the lipstick. This provides a view of the product and its use, creating interest. - 00:09–00:11 The woman describes the lipstick as having softness to it and feeling like something you've owned forever. This highlights the quality and feel of the product, creating a desire to own it. - 00:11–00:13 The woman finishes her description, stating it's something you've also been looking for forever. This reinforces the idea that the lipstick is the perfect product that fulfills a long-standing desire. - 00:13–00:15 The ad ends with the woman lying down, with the brand and website address displayed. This provides a final view of the product's effect and informs viewers where to purchase.

# Ad summary This ad showcases the Westman Atelier Hydro Balm tinted lipstick in the shade Nectar. The ad features a close-up of a woman applying the product, highlighting the texture and color. The product is displayed at the bottom left corner. # Brand positioning Westman Atelier is presented as a luxury makeup brand focusing on clean beauty. The visuals and product presentation indicate a brand that values sophistication and subtle enhancement of natural beauty, moving away from heavy or dramatic makeup trends. The focus on a 'hydrobalm' suggests a blend of skincare and makeup, appealing to customers who prioritize both health and aesthetics. The brand positions itself in the high-end market, emphasizing quality, efficacy, and a natural, refined look. # Product The featured product is the Westman Atelier Hydro Balm tinted lipstick, specifically in the shade Nectar. It's presented as a hybrid product that combines the hydrating benefits of a lip balm with the color payoff of a lipstick. The balm is designed for everyday wear, providing a subtle tint and a glossy finish. It is intended to be easy to apply and comfortable to wear, focusing on moisturizing and enhancing the lips' natural appearance. The product addresses the common desire for a lip product that is both beautiful and beneficial for lip health, addressing concerns about dryness or heavy coverage. # Visual style The ad has a polished and clean aesthetic, typical of high-end beauty brands. The editing is simple, with static shots and direct cuts. The production quality is high, aiming for a commercial feel that emphasizes the product's luxury appeal. The color palette is soft and natural, highlighting the subtle color of the lip balm. The pacing is moderate, around 20 cuts per minute, with audio-visual sync focusing on the visual demonstration of the product. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:00 The ad opens with a close-up of a woman's lips with the product already applied. - 00:00–00:02 00:00–00:02: The view switches to a woman applying the Westman Atelier Hydro Balm tinted lipstick in the shade Nectar to her lips. - 00:02–00:03 00:02–00:03: A final close-up of the woman with the lip balm applied.

# Ad summary This ad for Westman Atelier features Gucci Westman, the brand's founder and makeup artist, as she introduces and demonstrates the Sun Tone Bronzing Crème. She highlights its sun-mimicking duos, blendable formula, and skin-enhancing ingredients like avocado and shiitake mushroom extract. The ad emphasizes achieving a natural, sun-kissed look while improving skin quality. # Brand positioning Westman Atelier is presented as a luxury makeup brand that prioritizes both aesthetic results and skincare benefits. The brand aims to occupy the space of high-end, clean beauty, aligning with values of natural enhancement and skin health. It positions itself against conventional makeup brands by emphasizing ingredients that not only provide coverage and color but also actively improve the skin's condition. This functional and emotional approach suggests that customers should care because Westman Atelier offers a holistic beauty solution that combines makeup with skincare, delivering a naturally elevated look while nourishing the skin. # Product The Sun Tone Bronzing Crème is a sun-mimicking duo designed to create a perfect, authentic bronze that looks naturally sun-kissed. It comes with two tones that can be combined to add dimension and warmth to the skin, giving the appearance of a natural tan. This crème is made with ingredients like avocado fruit extract to improve the skin barrier and shiitake mushroom extract to reduce the appearance of pores. It is described as lightweight, silky, and easy to blend without streaking. It can be applied using the Blender Tube Brush over the cheekbones, on the nose, and around the face. The product is designed for all skin tones, promising to look and feel like a natural tan. # Visual style The ad has a polished yet natural aesthetic. The video has static shots, with smooth transitions. The production quality feels like a hybrid of UGC and polished commercial. The visuals are center-framed. The pacing is consistent. Product actions and voiceover lines are timed, especially during the makeup application demonstration. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action SHOP NOW AT westman-atelier.com # Point of view - [object Object] # Storyline - 00:00–00:02 Gucci Westman, the founder of Westman Atelier, holds up several Sun Tone Bronzing Crème compacts, including two of the brand's classic turquoise packaging and one in bright green for Summer 2024, and introduces the product to the viewer. - 00:02–00:09 She explains that the product acts as "sun-mimicking duos," and then she states that the formula creates "that perfect authentic bronze that you get from really being in the sun." - 00:09–00:25 She holds up a blender tube brush and begins applying the product to her cheekbones. - 00:25–00:34 She uses the brush to apply the formula to her nose, and then explains that the formula is light on the skin and weightless. - 00:34–00:52 She alternates between both shades in the compact on both cheeks, explaining that she needs a little more golden shade. - 00:52–00:55 The ad cuts to an overhead shot of two open compacts of the bronzer product, along with two cylindrical tubes of another Westman Atelier product, all sitting on a striped surface. The compacts and tubes are light blue and light green. - 00:55–01:12 Gucci reappears and states that the products are rooted in skincare. She notes avocado fruit extract improves the skin barrier, and then explains that she is constantly on the lookout for ingredients that can reduce the appearance of pores. - 01:12–01:18 She goes on to specify that shiitake mushroom extract is "an incredible ingredient" for minimizing pores. She explains that the bronzing crème has those two key ingredients at efficacy levels. - 01:18–01:27 She closes by repeating that "this is how I do makeup" and stating that Westman Atelier makeup is intended to create "the most accentuated, elevated version of your bronzy skin."