How WelleCo Advertises on Meta

# Ad summary This ad features a woman holding a bottle of WelleCo The Super Elixir. There is a quote bubble with a testimonial about the product. There is also a glass of green powder mixed in water next to a spoon. # Brand positioning WelleCo presents itself as a premium wellness brand focused on delivering high-quality nutritional supplements. The brand is positioned to appeal to women in their 40s experiencing the shifts of perimenopause, offering solutions for energy, sleep, hair, and skin. It aims to be a go-to solution for women who have already tried various products without success. WelleCo seemingly takes a functional approach, focusing on providing tangible improvements to common menopausal symptoms. # Product WelleCo's The Super Elixir™ is a nutritional supplement formulated for women in their 40s experiencing perimenopause. The product is designed to address concerns related to energy, sleep, hair, and skin, helping women feel like themselves again. The ad highlights that this elixir is specifically made for those who have tried everything else, suggesting it is a comprehensive and effective solution for the unique challenges of perimenopause. The inclusion of a glass of the mixed elixir, along with the bottle, implies it is a powdered supplement that can be easily incorporated into daily routines. # Visual style The ad features a soft, lifestyle-focused visual aesthetic with natural lighting and a muted color palette. The production quality appears to be high, with clear product shots and a focus on natural beauty. The overall style gives a clean and approachable feel, aiming to convey wellness and authenticity. # Hooks Headline: I Feel Like Myself Again. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - A woman in her 40's shares a testimonial about feeling like herself again after using the product. The message aims to connect emotionally with the target audience by promising a return to their former vitality and self-image from the customer's point of view. - The ad copy targets women in their 40s who have tried everything else for energy, sleep, hair, and skin. The copy states The Super Elixir™ was made for them, to show it as a tailored solution for perimenopausal symptoms from the brand's point of view. - A visual of the product and a prepared serving are included to show how the product is taken and highlight its integration into a wellness routine from the brand's point of view.

# Ad summary This ad features a testimonial from Elle Macpherson, founder of WelleCo. The ad emphasizes daily nourishment and overall well-being, showcasing the Super Elixir product and how it made Elle feel like a new woman within weeks. # Brand positioning WelleCo is presented as a wellness brand focused on daily nourishment and long-term well-being rather than quick fixes. The brand aligns with a holistic lifestyle, emphasizing the importance of inner health and vitality. It positions itself against the norm of instant solutions, promoting a more sustainable approach to health and wellness through daily routines. The brand positioning is both functional, in providing nourishment, and emotional, in promoting feeling like a 'new woman'. # Product The featured product is The Super Elixir, presented in a dark container. It is a dietary supplement designed for daily nourishment, containing nutrients. The ad highlights that it is intended for women seeking overall well-being and not quick fixes. It emphasizes daily use as a routine for sustained health benefits. The product addresses the purchase barrier of chasing instant results by offering a long-term solution through daily nourishment. # Visual style The ad features a clean and polished studio shot with a focus on the product and its ingredients. The use of a soft color palette and natural lighting creates a sense of wellness and sophistication. The layout is simple and grid-like, ensuring scannability and stop power in the feed. # Hooks Headline: "I Felt Like A New Woman Within Weeks." # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a quote from Elle Macpherson, who states, "I Felt Like A New Woman Within Weeks." This message is intended to immediately capture the viewer's attention by highlighting a personal experience with the product and its positive impact. This is the brand's perspective of the product's value to the customer. - The ad continues with, "Elle didn't chase quick fixes at 48. She created the daily nourishment she wished existed for women." This is included to further emphasize the long-term approach of the product and its origin from the founder's personal need. The brand is telling its origin story and the problem it aims to solve.

# Ad summary The ad is for Welles Super Elixir. The ad includes the numbers behind the daily serve of the super elixir and states that it is designed for women in their 40s who have tried everything. The ad continues by saying they try this, and week 3 is when it shifts. Below the copy are three rounded corner rectangles, with text indicating the number of reviews, the recommend percentage, and the number of ingredients. In the center and towards the bottom of the ad are five product containers with different colored accents. # Brand positioning WelleCo is presented as a premium wellness brand catering to women, particularly those in their 40s, who seek effective solutions and have already explored various options. The brand positions itself as a provider of products that deliver noticeable results, promising a significant shift within three weeks of use. It emphasizes trust and efficacy, leveraging customer reviews and scientific rigor (indicated by the mention of numerous ingredients) to build credibility. WelleCo appeals to consumers who prioritize quality and are willing to invest in wellness products that promise tangible and relatively quick improvements. # Product The product being advertised is WelleCo's Super Elixir, a daily greens supplement in powder form. It is designed for women in their 40s. The product is formulated with over 45 ingredients and is recommended by 91% of users, according to 10,405 reviews. The ad suggests that noticeable results can be experienced within three weeks of use, positioning it as a solution that works when other products may have failed. The Super Elixir comes in multiple flavors, each distinguished by a different colored label: pink, orange, green, and yellow. # Visual style The ad has a clean and modern aesthetic with a focus on product visibility and data. The color palette is muted and earthy, lending a sophisticated feel. The layout is organized and balanced, featuring product placement in the foreground and informational text in the background. The use of white space and simple typography enhances readability and scannability. The overall effect is polished and professional, suggesting a high-quality product. # Hooks Headline: The Numbers Behind Your Daily Serve. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by drawing the audience in with the headline, "The Numbers Behind Your Daily Serve," suggesting that this product is something worth trying. The intention is to convey credibility through numerical support. The brand is setting the tone and building curiosity about what this means for the audience's daily life. - Next, the ad addresses a specific audience, "For women in their 40s who've tried everything." This directly speaks to women who may have struggled finding a product that works for them, implying that this product is different and could potentially work for them. The brand is conveying that it understands the user's frustration and aims to address the audience directly. - The ad continues with the statement, "They try this. Week 3 is when it shifts." This is a testimonial for the product, speaking from the customer's point of view, and implies a quick and noticeable transformation. The brand wants to build trust and excitement in its potential users. - The ad then highlights data and social proof, with information such as, "10,405 reviews," "91% recommend," and "45+ ingredients." The intention is to increase the product's credibility and showcase the breadth of its formula. The brand wants to show its customers that this product is well loved. - Finally, the ad shows five containers of the Super Elixir with different colors. The intention is to showcase the product itself and its different flavors/variations. The brand wants to remind the customer exactly what the product is and offer some variety.

# Ad summary This image ad features a testimonial about the WelleCo Super Elixir, highlighting its benefits for women's health. The ad includes an offer for 25% off for life with a subscription and is designed to appeal to women interested in improving their overall well-being. # Brand positioning WelleCo is presented as a premium women's health and wellness brand, implied through its simple and refined visual presentation. The brand aims to occupy the space of natural and effective health solutions for women by creating products that enhance well-being. The brand seems to align with values of natural ingredients and holistic health, focusing on observable benefits such as improved energy, sleep, and skin health. The brand uses a tone that is both clinical and testimonial-based, building trust with its audience. # Product The product featured is the WelleCo Super Elixir, a dietary supplement powder formulated for women's health. The product is designed to improve multiple aspects of health, including calm, energy, sleep, hair, and skin. It is packaged in a dark jar with an orange emblem on the front. The text highlights the claim that most women feel the effects of the product around week 3, while some notice a difference within days. The ad implies that a purchase barrier is a doubt in the product's efficacy, which it addresses by showing the positive testimonial. # Visual style The ad has a clean and polished visual style with a focus on natural light and muted tones. The production quality appears to be high, with a lifestyle shot setting that suggests a focus on wellness and self-care. The image treatment includes a slight blur and soft focus, adding to the sophisticated feel. The typography is simple and legible, fitting the overall minimalistic design. The visual style is designed to be scannable and attractive in-feed, blending aspirational imagery with clear product information. # Hooks Headline: "I noticed the difference within days." # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a testimonial about noticing a difference within days. This is meant to immediately capture attention and convey a sense of rapid results, being told from the perspective of a customer who has directly experienced the product's benefits. - The storyline highlights the key benefits of the product - calm, energy, sleep, hair, and skin. This is meant to quickly communicate the comprehensive nature of the supplement, being told from the perspective of the brand aiming to showcase multiple benefits of the product. - The ad mentions that most women feel the effects around week 3. This is meant to temper expectations while still promising a tangible result within a reasonable time frame, being told from the perspective of the brand by building credibility. - The ad presents an offer of 25% off for life with a subscription. This is meant to incentivize immediate purchase by adding a cost-saving benefit for long-term commitment, being told from the brand's perspective.

# Ad summary This ad showcases a customer testimonial about the WelleCo 'Super Elixir' and features the product in various flavors/colors. # Brand positioning WelleCo positions itself as a premium wellness brand, offering products to improve overall health and vitality. The brand focuses on providing 'tangible results', emphasizing the effectiveness and quality of its offerings. By using testimonials from verified buyers, it aims to build trust and credibility, suggesting that its products are worth the investment for those seeking genuine health improvements. # Product The featured product is WelleCo's 'Super Elixir', a morning elixir designed to improve overall health. It is marketed towards individuals looking to increase their energy levels, lose weight, and improve their skin's appearance. The elixir is presented in a black jar with a label indicating different flavor options through various colored flask shapes, such as lime green, golden yellow, salmon orange, and deep magenta. The ad emphasizes its benefits through a customer testimonial, addressing purchase barriers by highlighting tangible results and improvements in health within approximately two months of use. # Visual style The ad has a clean, minimalist aesthetic with a focus on product presentation and customer testimonial. The production quality appears to be studio-shot with soft, diffused lighting to highlight the products and create a natural feel. The color palette is muted and earthy, with pops of color coming from the product labels. Typography is clean and legible. Overall, the style aims to convey a sense of trustworthiness, quality, and natural wellness. # Hooks Headline: I'm hooked! Finally something with tangible results. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action SEE HOW IT WORKS # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a customer testimonial from Belinda, aged 45-54, a verified buyer, who states, 'I'm thrilled at the improvements in my overall health... my skin looks and feels younger'. This conveys a positive personal experience with the product to establish trust and credibility from a customer point of view. - The ad highlights the phrase "I'm hooked! Finally something with tangible results." from an unspecified reviewer. This serves to draw attention to the product's effectiveness, from a customer's perspective, and encourage viewers to consider trying it. - A hand with a gold ring is shown subtly reaching for the product. This suggests a personal interaction with the product, from the perspective of a consumer, reinforcing its appeal and usability. - The products are displayed in a row, showcasing different 'Super Elixir' flavors/variants. This provides a visual representation of the product's range, from the brand's perspective, enticing viewers to explore available options. - The ad includes a call to action, 'SEE HOW IT WORKS'. This prompts viewers to learn more about the product and its benefits, from the brand's perspective, guiding them further down the sales funnel.

# Ad summary Image ad featuring a woman drinking a green smoothie alongside a container of The Super Elixir. The ad includes a testimonial about reduced hair loss from using the product, targeting women experiencing perimenopause and touting the product's ability to improve hair health. # Brand positioning WelleCo's The Super Elixir aims to sit in the premium wellness market, offering a high-end solution for nutritional needs and overall well-being. The brand aligns with a lifestyle of proactive health management, targeting consumers who seek natural and effective supplements to support their well-being, particularly during hormonal shifts like perimenopause. WelleCo differentiates itself by positioning its products as a way to address specific health concerns, like hair health during perimenopause, through targeted nutrition. The brand conveys a functional and emotional approach, combining the practical benefits of nutritional supplements with the emotional reassurance of feeling healthier and more vital. # Product The Super Elixir by WelleCo is a nutritional supplement designed to improve hair health, particularly for women experiencing perimenopause. It is presented as a nutritional solution that addresses the downstream effects of perimenopausal nutrition on hair. The product helps shift hair health by week 3. The ad showcases the product as part of a daily routine with the integration of a green smoothie alongside the product. # Visual style The ad features a polished, studio-shot image with a lifestyle aesthetic. The visual motifs include natural lighting and soft color grading, creating a clean and inviting atmosphere. The typography is integrated with clear, legible fonts, enhancing the scannability of the text. The overall style mimics platform-native content, making it feel authentic and easily digestible in-feed. # Hooks Headline: "After Two Months, The Reduction In Hair Loss Has Been Staggering." # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a testimonial from a customer about the staggering reduction in hair loss after two months of using The Super Elixir. This serves to immediately grab the viewer’s attention by highlighting the product’s effectiveness and positive impact on hair health, speaking from the customer's POV. - Next, the ad explains how the product improves hair health, indicating that hair health is a downstream outcome of perimenopausal nutrition done right. The brand is explaining how the product works and the specific demographic it targets, taking the brand's POV. - Finally, the ad mentions that week 3 is when the effects of the product start to become noticeable. This serves to create a sense of anticipation and reassurance that the product delivers results within a reasonable timeframe, taking the brand's POV.

# Ad summary This ad is for The Super Elixir by WelleCo that is aimed at women experiencing perimenopause. The ad promotes the product's ability to aid with digestion and improve skin. # Brand positioning WelleCo is presented as a premium wellness brand that focuses on inner health and beauty. The brand positions itself as a solution for women experiencing the challenges of perimenopause, emphasizing the importance of gut health and its connection to skin appearance. The brand aligns with a lifestyle of proactive self-care and holistic wellness, suggesting that beauty starts from within. It appears to ignore norms by combining inner health with outer beauty solutions, targeting a specific demographic with tailored needs. # Product The product featured is The Super Elixir by WelleCo, a dietary supplement designed to support gut health, particularly during perimenopause. It works by enhancing absorption and catering to the microbiome's needs. The product is packaged in a black jar with a yellow label and is intended for women experiencing perimenopause who want to improve their digestion and achieve clearer, more balanced skin. The ad emphasizes that the supplement helps with smoother digestion and clearer skin, addressing concerns about gut health and its impact on appearance during hormonal changes. # Visual style The ad has a natural and clean aesthetic, with soft lighting and a focus on organic elements. The production quality is high, suggesting a professional photoshoot. The visual motifs include natural light, fresh produce, and a focus on the model's healthy appearance. The color grading is warm and inviting, enhancing the overall sense of well-being. The typography is integrated in a clean and legible manner. # Hooks Headline: Absorption Starts With Your Gut # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action SEE HOW IT WORKS # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with a focus on perimenopause and gut health. The intention is to immediately target and resonate with the specific demographic experiencing these issues from the brand's perspective. - The ad highlights that absorption starts with your gut and that The Super Elixir is the key to addressing this, especially during perimenopause. The intention is to educate viewers about the importance of gut health during this life stage from the brand's perspective. - The ad includes a testimonial stating, "My digestion feels smoother. My skin looks clearer and more balanced." The intention is to provide social proof and demonstrate the product's effectiveness through a customer's positive experience from the customer's perspective. - A call to action, "SEE HOW IT WORKS," is presented. The intention is to prompt viewers to learn more about the product and how it can benefit them from the brand's perspective.

# Ad summary This ad features Elle Macpherson, the founder of WelleCo, endorsing the Super Elixir product. It uses a quote from Elle to highlight the personal motivation behind creating the product, focusing on addressing her own body's needs when nothing else was available. The ad aims to convey that the Super Elixir is a high-quality product born out of a genuine need and personal experience. # Brand positioning WelleCo is presented as a premium wellness brand, positioned to provide high-quality health and beauty solutions. The brand aligns with a lifestyle focused on self-care and internal health, emphasizing the importance of nourishing the body with the right nutrients. By featuring its founder, Elle Macpherson, the brand leverages her personal experience and credibility to establish trust and highlight the brand's commitment to creating products that meet unmet needs in the market. This positions WelleCo as a brand that values both functional efficacy and emotional connection with its customers. # Product The featured product is The Super Elixir, a wellness product created by Elle Macpherson. The product is implied to be a solution for addressing the specific needs of the body when other options are insufficient. It targets individuals seeking comprehensive wellness support and is designed to fill a gap in the market by providing a unique, effective formula. The use occasion is not explicitly shown, but it is implied that the product is for daily use to support overall well-being. # Visual style The ad uses a minimalist and sophisticated visual style with a monochromatic color scheme to evoke elegance and trustworthiness. The layout mimics a blog page, lending an informative and credible feel. The use of a black and white photo gives the ad a timeless and refined aesthetic, focusing the viewer's attention on the brand founder and the product. The overall effect is clean and polished, reinforcing the brand's premium positioning. # Hooks Headline: I'm Grateful Elle Has Shared Her Formula To Help Us Keep Going. # Call to action SHOP THE SUPER ELIXIR # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad begins with the brand's website layout, which immediately establishes credibility and familiarity. The message conveys that the brand is reliable and consistent with a professional image. This is experienced from the brand's perspective. - Then, the ad displays the headline "I'm Grateful Elle Has Shared Her Formula To Help Us Keep Going.", which builds on the website format to grab the audience's attention. The message here conveys an appreciation for Elle's contribution and implies that her formula is beneficial for maintaining vitality. The audience experiences this sentiment from the perspective of a satisfied customer, setting the stage for the personal endorsement. - The ad follows by featuring Elle Macpherson herself, along with her quote, "I built this because nothing else existed for what my body was going through." - Elle Macpherson, Founder. The audience experiences this moment from Elle's perspective. This communicates that the product was born out of a personal need, emphasizing its authenticity and effectiveness. It aims to position the product as a solution that is carefully formulated and trustworthy. - Finally, the ad features the call-to-action button: "SHOP THE SUPER ELIXIR", which transitions from the brand and Elle's perspective and invites the consumer to take action. This prompts the audience to explore the product and make a purchase, aiming to drive conversions by highlighting the product's unique value proposition.

# Ad summary This image ad features a testimonial about the WelleCo SUPER ELIXIR™, highlighting its benefits for gut health, specifically targeting women in their 40s experiencing bloating. # Brand positioning WelleCo is presented as a premium wellness brand focused on addressing gut health issues, particularly for women in their 40s. The brand is positioned as a solution to the common problem of bloating and irregular digestion. It is implied that WelleCo challenges the norms of typical supplements by emphasizing bioavailability, suggesting a focus on effectiveness and quality ingredients. The brand promotes a functional approach by highlighting the concrete benefits of its product (reduced bloating, improved regularity) while implying the emotional value of feeling better and more comfortable in one's body. The product is positioned as a scientifically-backed solution for the specific challenges of women experiencing gut changes in their 40s. # Product The advertised product is the WelleCo SUPER ELIXIR™ Daily Greens, a powdered supplement aimed at improving gut health and reducing bloating. The product is designed for women in their 40s experiencing gut changes. The ad emphasizes that the SUPER ELIXIR™ takes into account bioavailability, a factor the ad claims many supplements don't address, especially important during this life stage. It comes in a dark, rectangular container, implying a focus on quality and effectiveness. The product is shown in its powdered form on a golden spoon, ready to be consumed, and is advertised as a solution to bloating and a means to achieve more regular digestion. The ad also subtly addresses the purchase barrier of skepticism towards supplements by highlighting the science-backed approach to bioavailability. # Visual style The ad has a clean, minimalist aesthetic with high production quality, likely studio-shot. The focus is on the product and its key ingredients. The image treatment appears to include subtle color grading to enhance the natural tones. The typography is integrated cleanly, with a focus on legibility. The overall style feels native to a sophisticated in-feed environment, designed to catch attention without being overly disruptive. # Hooks Headline: "Bloating Gone, And More Regular." # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts with a quote, 'Bloating Gone, And More Regular,' immediately capturing the viewer's attention by addressing a common and uncomfortable problem, from the customer's POV. This statement sets the stage for the product's benefits, creating an immediate connection with the audience who may be experiencing similar issues. - Next, the brand provides context by stating, 'Your gut changes in your 40s. Most supplements don't account for that. Bioavailability matters more now than at any other stage of life.' The brand explains the target audience's specific needs and differentiates its product by emphasizing bioavailability, a factor often overlooked by other supplements. - The ad concludes by displaying the brand's logo, WelleCo, reinforcing brand recognition and signaling that the product is a solution to the previously stated problem, from the brand's POV.

# Ad summary This ad promotes Wellell's Super Elixir with a testimonial focused on transformation. It highlights a subscription offer including a free elixir spoon and emphasizes the product's appeal to women in their 40s who have tried everything. # Brand positioning Wellell is presented as a premium wellness brand that focuses on transformation and caters to women, particularly those in their 40s, who have tried numerous products without success. The brand is positioned as a solution for those seeking life-changing results, suggesting a high-end, effective product that stands out in a crowded market. The emphasis on a subscription model with exclusive perks like a free elixir spoon implies a luxury experience and a long-term commitment to wellness. # Product The featured product is Wellell’s Super Elixir, a supplement designed for women seeking transformation. It is marketed towards women in their 40s who have already tried numerous solutions. The advertisement calls out a discount of 25% off for life with a subscription, which is promoted with a free elixir spoon. The ad aims to overcome purchase barriers by offering a subscription discount. The elixir is presented as a premium, life-changing supplement that addresses the needs of women who have struggled to find effective solutions. # Visual style The ad employs a soft, natural aesthetic with a focus on clean lines and diffused lighting. The production quality appears to be high, suggesting a professional studio shoot. The image treatment includes subtle color grading to enhance the warm tones, creating an inviting and calming atmosphere. The typography is integrated seamlessly, using clean fonts that complement the overall minimalist design. The visual style balances the line between native and high-design, making it scannable yet sophisticated in the feed. # Hooks Headline: TRANSFORMED. BEGIN YOURS. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - The ad opens with the text “TRANSFORMED. BEGIN YOURS.” This is intended to immediately convey the idea of personal transformation and invites the viewer to start their own journey, speaking from the brand's perspective. - The ad continues with a testimonial quote: "It has transformed my life." For women in their 40s who've tried everything. 25% off for life with subscription. This part of the ad shows a woman enjoying the product, building trust and demonstrating the product's benefits for a specific audience, speaking from a satisfied customer's perspective. - The ad concludes with the text “UNLOCK 25% OFF + FREE ELIXIR SPOON”. The brand uses this text to incentivize immediate action, highlighting a special offer associated with the product. This provides an immediate purchase incentive from the brand.

# Ad summary An image ad for WelleCo The Super Elixir shows a canister of the supplement alongside text promoting the benefits of the product. The ad copy focuses on women in midlife and how the product helps improve gut health, energy, sleep, hair and skin. # Brand positioning WelleCo is presented as a wellness brand focused on helping women feel their best, particularly through midlife. The brand is positioned as a solution for common concerns such as gut health, energy levels, sleep quality, hair and skin health. The brand aligns with a lifestyle of health and vitality, suggesting that its products can help women regain the feeling of wellness they may have lost. There is an implied focus on natural ingredients and holistic health, pushing against quick fixes or purely cosmetic solutions. The brand positioning is both functional, addressing specific health concerns, and emotional, aiming to restore a sense of well-being and vitality. # Product WelleCo The Super Elixir is a daily greens supplement powder designed to improve gut health, energy, sleep, hair, and skin for women. The product is marketed to women, especially those in midlife, who may be experiencing a decline in these areas. The ad explicitly states that the supplement "Helps support healthy hair, skin & nails," "Reduce bloating & weight gain," and "Supports energy & vitality." The copy conveys that most women feel a difference within weeks, addressing the purchase barrier of uncertainty about the product's effectiveness. The product is presented as an unflavored daily greens powder. # Visual style The ad has a clean and natural aesthetic. The production quality is high, with studio-style lighting and careful product placement. The overall color scheme is muted and earthy, with greens, browns, and yellows dominating. The typography is simple and legible, integrated well with the visual elements. The ad's style appears platform-native, fitting into the aesthetic of health and wellness content often found on social media feeds. The visual style enhances scannability by using clear fonts and contrasting colors, making it easy for viewers to quickly grasp the key messages. # Hooks Headline: After Years Of Taking This I Regret That I Stopped. Now I'm Back. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad begins with a testimonial-style statement, implying a regret for discontinuing use of the product, which conveys the message that the product is highly effective and missed when not used. This is presented from the customer's perspective to create a personal and relatable introduction to the product's benefits. - The copy highlights the broad range of benefits that address the pain points of midlife women, such as improvements in gut health, energy, sleep, hair, and skin. This list serves to reassure the audience of the product's comprehensive support for various health concerns. This is told from the brand's perspective to showcase the multiple benefits of the product. - The ad lists the specific benefits, such as supporting healthy hair, skin & nails, reducing bloating & weight gain, and supporting energy & vitality. This is told from the brand's perspective to emphasize the concrete, tangible improvements the product offers.

# Ad summary The ad features a woman in a car sharing her experience with perimenopause and how WelleCo Super Elixir has helped her. She describes the unpleasant symptoms she experienced and how this product, packed with 45 whole foods, vitamins, and minerals, has improved her energy, digestion, and skin. # Brand positioning WelleCo is presented as a wellness brand focused on providing comprehensive nutritional support for women, particularly those experiencing hormonal changes like perimenopause. The brand emphasizes natural ingredients and a holistic approach to health. It positions itself as a solution for women who are proactive about their health and seeking to address specific concerns through whole food-based nutrition. The brand aims to occupy the space of a trusted, go-to source for high-quality supplements that support overall well-being during significant life stages. # Product The WelleCo Super Elixir is a dietary supplement advertised as a comprehensive blend of 45 whole foods, vitamins, and minerals in a single drink. It is positioned for women experiencing symptoms of hormonal imbalance, particularly perimenopause. The product is designed to improve energy levels, digestion, and skin health, addressing common concerns associated with this life stage. The ad emphasizes that the elixir is easy to incorporate into a daily routine. The primary USP is its holistic approach to health, providing a wide range of essential nutrients from whole food sources in a convenient, travel-friendly format. The ad aims to address purchase barriers by presenting the product as a simple, effective solution for women who have tried other remedies without success. # Visual style The ad has a casual, UGC-feel aesthetic. The editing style is simple, with mostly static shots and natural lighting. The production quality is a blend of authentic and polished, suggesting a real person sharing her experience but with good lighting and clear audio. The pacing is relaxed, and the cuts are timed naturally with the voiceover lines. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The woman in a car introduces herself and mentions having a baby when she was almost 45 years old. - 00:03–00:11 About 6-8 months later, she felt horrible and didn't realize how bad she felt until she got her labs back. The intent is to set the stage for a problem and create relatability for viewers who may be experiencing similar issues. The perspective is from a woman sharing her personal experience in a casual, conversational tone. The tonal cue is serious and concerned. - 00:11–00:22 She describes how her cortisol was through the roof, she couldn't sleep, was exhausted, her skin looked dull, and digestion was a mess. This reinforces the severity of her symptoms and builds a stronger emotional connection with the audience by highlighting specific struggles. The perspective remains personal and empathetic, with a frustrated tone. Tonal cues are negative. - 00:23–00:29 It then hit her that it was perimenopause, something nobody warned her about. This is the moment of realization and discovery, adding a layer of frustration and the need for a solution. The perspective is still personal, with a tone of enlightenment and validation. Tonal cues are exasperated and relieved. - 00:29–00:39 She states that being a wellness girly, she tried everything—supplements, sleep routines, cutting things out, and adding things in—but nothing moved the needle. This emphasizes her proactive approach to health while also highlighting the inadequacy of other solutions. The perspective is again personal, delivered with a tone of slight desperation and resolve. The tonal cue is disappointment. - 00:39–00:49 Then she found WelleCo Super Elixir, with 45 whole foods, vitamins, and minerals in one drink. It is the one thing she packs on every trip. This introduces the solution. The perspective shifts to one of discovery and recommendation, with a tone of excitement and relief. The tonal cue is enthusiastic. - 00:50–00:59 She states that within a few days of using the product, she noticed a difference: her energy came back, her digestion calmed down, and her skin started looking like her again. This showcases the positive outcomes and benefits of the product, reinforcing its value and creating desire. The perspective is still personal, with a tone of satisfaction and reassurance. The tonal cue is positive and confident. - 00:59–01:07 If any of this sounds familiar, and you are feeling exhausted and like nothing is working, she thinks that this will work for you too. This serves as a call to action and an offer of hope, encouraging viewers to try the product. The perspective shifts slightly to address the viewer directly, with a tone of empathy and encouragement. Tonal cues are hopeful and inviting.

# Ad summary This ad features a woman promoting the Elle Macpherson viral greens powder for perimenopause, sharing her honest thoughts on the product in a casual, relatable setting. # Brand positioning The brand is positioned as a solution for women experiencing perimenopause, focusing on a specific health concern. The collaboration with Elle Macpherson, a well-known celebrity, adds credibility and aspirational appeal. The brand targets women looking for natural solutions to manage the symptoms of perimenopause, aligning with a lifestyle that values health, wellness, and celebrity endorsements. # Product The product being advertised is Elle Macpherson's viral greens powder, specifically formulated for women experiencing perimenopause. The ad features a glass filled with the green powder mixed with a liquid, presumably water, showcasing it as a drinkable supplement. The ad addresses the specific need of managing perimenopause symptoms, positioning the product as a convenient and easy-to-consume solution. The use of the term "viral" implies popularity and effectiveness, encouraging viewers to try the product based on its widespread recognition. # Visual style The ad has a natural and approachable visual style, resembling user-generated content. The lighting is bright and natural, suggesting an indoor setting. The overall aesthetic is clean and simple, focusing on the woman and the product without distracting elements. The image appears to be taken with a smartphone, giving it a relatable and authentic feel. # Hooks Headline: my HONEST thoughts on elle macpherson's viral greens powder for perimenopause... # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a woman in a bikini, holding a glass of green juice, indicating a focus on health and wellness. This aims to grab the audience's attention and set the tone for a product review from a relatable perspective. - A text overlay stating, "my HONEST thoughts on elle macpherson's viral greens powder for perimenopause..." is displayed, clarifying that the woman is offering a testimonial about the product. The audience experiences this from the customer's point of view, promising an authentic review.

# Ad summary This ad promotes WelleCo Australia's product for weight loss. It features a glass filled with a green liquid, presumably the product mixed with water, and highlights the statistic that 88% of people lost weight in 8 weeks based on a 50-person study. # Brand positioning WelleCo Australia is presented as a brand focused on health and wellness, specifically weight management. The brand positions itself as a provider of superfood nutrients that help nourish the body and curb cravings. The brand emphasizes scientific backing by referencing a study, suggesting a commitment to evidence-based results. The brand aims to occupy a space in the consumer's mind as a reliable and effective solution for weight loss through natural, nutrient-rich ingredients. # Product The product being advertised is a weight loss supplement from WelleCo Australia. It is designed to be consumed by mixing two scoops of the product with water daily. The product contains 40+ superfood nutrients, which are intended to nourish the body and curb cravings. The ad addresses the purchase barrier of skepticism by referencing a 50-person study over 8 weeks, implying that the product's effectiveness is scientifically supported. The ad suggests that the product is worth trying or buying because it offers a convenient and effective way to manage weight through nutrient-rich ingredients. # Visual style The ad has a clean and minimalist visual style with a focus on the product and its natural ingredients. The production quality appears to be high, with professional lighting and a simple background. The image treatment includes color grading to enhance the green tones and create a sense of health and wellness. The typography is clean and legible, with white text overlaid on the image. The overall style is designed to be scannable and attention-grabbing in a social media feed. # Hooks Headline: 88% Lost Weight In 8 Weeks # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by showcasing a glass filled with a green liquid, presumably the product mixed with water. This is intended to visually introduce the product and its natural appearance from the brand's perspective. - Next, the ad highlights the statistic that '88% Lost Weight In 8 Weeks'. This is intended to immediately grab the viewer's attention and convey the product's effectiveness from the brand's perspective. - The ad then provides additional information, stating 'Consume 40+ superfood nutrients, nourish your body, and curb cravings with just two scoops a day.' This is intended to explain the product's benefits and ease of use from the brand's perspective. - Finally, the ad includes a disclaimer: '*Based on a 50-person study over 8 weeks.' This is intended to add credibility and transparency to the claims made from the brand's perspective.

# Ad summary An image ad targeting women experiencing perimenopause. It presents three warning signs of high cortisol levels: weight gain, exhaustion, and forgetfulness. It offers The Super Elixir as a solution, highlighting that over 280,000 women have found relief. # Brand positioning WelleCo positions itself as a provider of premium wellness solutions, specifically The Super Elixir, to help women navigate the challenges of perimenopause. The brand’s alignment with a healthy and active lifestyle is implied through the image of the model. The brand's positioning suggests a proactive approach to health and well-being, targeting individuals who seek natural solutions for hormonal imbalances and related symptoms. WelleCo presents a clear benefit in the crowded wellness market, as it provides a solution tailored to hormonal imbalances and the associated symptoms. # Product The advertised product is The Super Elixir by WelleCo, presented as a solution for women experiencing symptoms of perimenopause. The product is a powdered supplement contained in a dark container with a green label. The ad suggests it can help with symptoms such as weight gain, exhaustion, and forgetfulness, which are identified as indicators of high cortisol levels during perimenopause. It claims that over 280,000 women have found relief using The Super Elixir, addressing the purchase barrier by implying that the product is effective. # Visual style The ad features a clean, bright, and minimalist aesthetic. The image is well-lit and studio-shot, giving it a polished and professional feel. The composition focuses on the product and the woman, who appears healthy and vibrant, suggesting the lifestyle and benefits associated with the product. The typography is simple and legible. # Hooks Headline: Don't ignore these 3 high cortisol warning signs in perimenopause: # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad begins by highlighting three common symptoms experienced during perimenopause, all framed as warnings for high cortisol levels. This is intended to immediately grab the attention of the target audience, speaking from the perspective of the viewer by creating a sense of urgency and relevance. - The ad transitions to offer The Super Elixir as a solution, highlighting that over 280,000 women have found relief. The brand is providing a solution that they want the viewer to purchase to relieve perimenopausal symptoms.

# Ad summary This image ad for WelleCo Australia features The Super Elixir and The Goddess Elixir on sale for £79, reduced from £118. # Brand positioning WelleCo Australia positions itself as a provider of premium wellness supplements, emphasizing holistic health and inner beauty. The brand appeals to health-conscious consumers seeking to invest in their well-being through high-quality, plant-based products. By focusing on ingredients and visible results, WelleCo positions itself in the luxury wellness market, inviting customers to prioritize self-care and long-term vitality. # Product The ad features two WelleCo products: The Super Elixir and The Goddess Elixir. The Super Elixir is a daily greens supplement in powder form, designed to provide essential nutrients and support overall wellness. It comes in a dark container with a green label. The Goddess Elixir, also in powder form, is housed in a smaller, similar dark container with a blue label. These products are presented as easy-to-incorporate additions to one's daily routine, aimed at enhancing beauty from within. The powders promise a convenient way to boost one's health and beauty regimen. # Visual style The ad features a clean, minimalist aesthetic with a focus on the product. The lighting is soft and diffused, creating a polished look. The composition is simple and elegant, with the products displayed centrally against a neutral background, which is consistent with a high-end wellness brand. # Hooks Headline: Feel like you again for ~~£118~~ # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens with a price promotion, inviting viewers to 'Feel like you again' for a discounted price of £79, reduced from £118. This sets the stage for a sense of value while promising a return to a better state of being, as viewed from the brand's perspective. - The focal point shifts to the product display, showcasing the Super Elixir and Goddess Elixir alongside a prepared green drink. This part of the story visually communicates the product's use and promotes a lifestyle of wellness, from the brand's perspective.

# Ad summary The ad identifies belly fat that won't go away as a hormone problem (not a willpower problem). It promotes The Super Elixir supplement, highlighting that high cortisol drives fat storage around the midsection. It suggests taking one serve daily. # Brand positioning WelleCo is positioned as a solution for hormonal imbalances that lead to stubborn fat storage, particularly around the midsection. It presents itself as a science-backed option, indicating expertise in addressing underlying hormonal issues rather than superficial dieting or exercise failures. The brand aligns with a health-conscious lifestyle, offering a daily 'Super Elixir' that aims to target the root cause of weight-related concerns. # Product The advertised product is WelleCo's The Super Elixir, designed to combat fat storage caused by high cortisol levels. It is intended for individuals struggling with weight around their midsection that doesn't respond to typical diet and exercise efforts. The product comes in powder form, packaged in a dark container with a green label. A key USP is its once-a-day serving suggestion to address hormonal imbalances, which aims to tackle the root cause of fat storage. The ad addresses the frustration of ineffective traditional weight loss methods by suggesting that hormones are the primary issue. # Visual style The ad has a clean and minimalist visual style. It features a single product shot against a neutral background, emphasizing simplicity and clarity. The color palette is muted and sophisticated, lending the ad a high-end feel. # Hooks Headline: The belly that won't budge isn't a willpower problem. It's a hormone problem. # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by reframing the problem of persistent belly fat, stating it’s a hormone issue rather than a willpower issue. This is intended to reassure those who feel they've tried everything and places the customer's frustration into a biological context, from the brand's perspective. - The ad then notes that high cortisol drives fat storage around the midsection. This is to introduce the science-backed explanation for the stubborn fat and sets up the solution (The Super Elixir) as a targeted remedy, from the brand's perspective. - The ad shows the product and notes that The Super Elixir is a once daily dose. This is meant to simplify the solution and present it as an easy-to-adopt addition to the customer's routine, from the brand's perspective.

# Ad summary This ad for WelleCo's The Super Elixir is intended to create awareness around the product. The ad calls out how cortisol impacts fat storage, specifically in the midsection, and positions the product as a solution for hormone problems that can't be fixed through diet. # Brand positioning WelleCo is presented as a science-backed wellness company, emphasizing the product's formulation to address specific hormonal imbalances that can lead to weight gain. The brand positions itself as offering a solution for those struggling with weight management due to hormonal issues, suggesting that conventional diets may not be sufficient. This positions WelleCo as a resource for holistic well-being, aligning with a lifestyle that values understanding and addressing the root causes of health concerns. # Product The advertised product is The Super Elixir™ by WelleCo, a supplement formulated with 40+ whole food ingredients designed to address hormone problems related to cortisol and estrogen levels, particularly concerning fat storage around the midsection. It's implied that the product provides a solution for weight management issues that are not resolved by dieting, suggesting that hormonal imbalances may be the root cause. The Super Elixir™ is presented as a simple addition to one's routine, intended to be mixed with water and consumed daily. The product is positioned as a way to address weight gain resulting from imbalanced hormones. # Visual style The ad features a clean and minimalistic visual style with a focus on the product and informational text. The production quality is high, giving the ad a polished, professional look. The color palette is muted, contributing to an understated yet sophisticated aesthetic. The typography is clean and legible, enhancing scannability. # Hooks Headline: The weight that won't move no matter what you do isn't a willpower problem. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - The ad opens by stating that weight gain that won't budge isn't a lack of willpower. This is intended to reassure viewers who feel like they are failing and establish the viewer's problem as an external factor rather than a personal failing. The brand is speaking from a place of understanding, suggesting that the viewer's struggles are valid and rooted in physiological factors. - The ad continues to explain the relationship between estrogen, cortisol, and fat storage in the midsection, emphasizing that this problem cannot be fixed by diet alone. This highlights the functional benefit of the product as a scientific solution. The brand is explaining the science behind the issue, positioning themself as an expert in wellness and hormone balance. - The ad presents The Super Elixir™ as a product formulated specifically to address these hormone-related weight issues with 40+ whole food ingredients. This is intended to position the product as a solution. The brand is directly stating how the product addresses the previously mentioned problem. - The ad closes by mentioning that one serving should be mixed in water and consumed daily, positioning the product as an easy and daily routine. The brand is speaking to the viewer, emphasizing the convenience and ease of incorporating the product into their daily routine.

# Ad summary This image ad promotes WelleCo's The Super Elixir Daily Greens food supplement. The ad highlights a study in which 88% of participants experienced weight loss in 8 weeks, suggesting a solution for those looking to lose weight. # Brand positioning WelleCo is positioned as a premium wellness brand offering products designed to promote beauty from within. The brand emphasizes scientific backing and visible results, as highlighted by the mention of a study. The brand aligns with a lifestyle that values health, nutrition, and holistic wellness, offering products like "The Super Elixir" to support these values. The brand ignores category norms for weight loss solutions which typically push fad diets or extreme exercise. # Product The advertised product is WelleCo's The Super Elixir Daily Greens Blood Orange food supplement. It is a powder that comes in a black jar, containing a blend of daily greens to support overall health. The product is for people interested in losing weight and is presented as an easy addition to their daily routine. The product is available in a blood orange flavor and is sold in a 300g container. The claim of '88% experienced weight loss in 8 weeks' addresses the purchase barrier of doubt or skepticism, as it provides evidence of the product's effectiveness. # Visual style The ad has a clean and modern aesthetic with a focus on natural elements. The production quality is high, with professional lighting and clear imagery. The ad integrates typography directly with the product and visual elements. The overall style is aligned with a wellness or lifestyle brand, aiming to appear sophisticated and trustworthy. # Hooks Headline: 88% experienced weight loss in 8 weeks. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad starts by highlighting a key statistic: '88% experienced weight loss in 8 weeks.' The brand is presenting strong evidence to grab the viewer's attention and demonstrate the effectiveness of their product. - The ad showcases the product, The Super Elixir Daily Greens, along with a blood orange. The brand is showing the product in a visually appealing way, linking it to natural ingredients and overall wellness. - The ad provides a disclaimer: '*Data based on 50 person study over eight weeks.' The brand is clarifying that the results are based on a specific study to provide context and maintain transparency.

# Ad summary The ad promotes a daily elixir meant to give the user more energy and glowing skin. In the video, the creator shares a story of how she met a man on the Bumble dating app. She then tells the viewer she’s going to get dressed and asks them to come along. # Brand positioning The brand aims to occupy the space in the consumer's mind as a daily drink that will provide the consumer with energy and also help with achieving glowing skin. The values that the brand promotes are health and beauty. It positions itself as a performance enhancer with a functional product that also provides emotional benefits for the user. # Product The product is an elixir that is meant to be consumed on a daily basis to provide more energy and promote glowing skin for the user. The product contains many good vitamins. The product is positioned as being delicious. # Visual style The ad has an unpolished aesthetic to give it a UGC feel. The video uses quick cuts and the pacing is fast. # Benefits - [object Object] - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 The creator is talking directly to the camera and holding a glass of the green elixir. She says that it’s her non-negotiable pre-date drink. - 00:07–00:09 00:07–00:09 She follows up on that introduction with a quick pivot to applying her makeup, telling the viewer that she’s going to tell a story about how she met this guy. - 00:09–00:16 00:09–00:16 The woman explains she matched with a man on Bumble, and that this does not usually happen with men in Dallas. She mentions that everything that she is using will be linked. - 00:26–00:31 00:26–00:31 The woman continues with the story that because he doesn’t live in Dallas, she said that she will take the lead on where they go. - 00:31–00:40 00:31–00:40 The woman goes on to say that she doesn’t love that she had to plan everything so she told the man she’d give him three options of her favorite restaurants in Dallas. - 00:40–00:50 00:40–00:50 The woman continues with the story that she let him take it from there because she wanted him to plan the date. - 00:50–01:01 00:50–01:01 The woman explains that he had made a reservation and told her the time and the place. She goes on to say that one thing she loves to do before her dates is to drink the elixir and that she needs energy because she is 52. - 01:01–01:17 01:01–01:17 Then the woman is holding the glass with the elixir and talking about how the drink is filled with good vitamins, gives her energy, and gives her glowing skin. She says it’s also delicious. - 01:17–01:21 01:17–01:21 The woman is in the bathroom after having done her hair. She says to come with her to get dressed. - 01:21–01:24 01:21–01:24 The woman drinks the rest of the green elixir before cutting to the next shot. - 01:24–01:37 01:24–01:37 The woman is in her closet and explains that she chose a two-piece navy-blue set from Revolve because it is comfy and she feels confident in it. - 01:37–01:41 01:37–01:41 The woman finishes the video by saying she will let the viewers know how the date goes and will give them an update in a couple of days.