How Unbottled Advertises on Meta

# Ad summary A vertically-oriented image ad featuring a selfie-style shot of a smiling woman with gray hair standing in front of a shelf stocked with Unbottled shampoo bars. Text overlays in peach and purple boxes read 'Notre shampoing violet chez Sephora & en boutiques.' # Brand positioning Unbottled is presented as a sustainable beauty brand that offers solid shampoo bars as an alternative to traditional bottled shampoos. They emphasize simplicity and eco-consciousness by offering products that eliminate plastic waste, thus positioning themselves as an environmentally responsible choice in the beauty industry. The ad's presence in Sephora implies that the brand is also associated with quality and accessibility, indicating they want to be seen as an eco-friendly yet mainstream option. # Product The ad features Unbottled shampoo bars, which are solid, round discs of shampoo designed to eliminate the need for plastic bottles. The bars are purple and packaged in rectangular boxes with product information. The product is clearly intended for individuals who are environmentally conscious and looking for sustainable alternatives to traditional hair care products. The presence of the products in Sephora and other stores addresses the purchase barrier of accessibility, suggesting that these eco-friendly products are readily available. # Visual style The ad has a clean, brightly lit aesthetic with a casual, selfie-style approach. The production quality is high, but it aims to feel authentic and approachable. The use of a real person and a straightforward product display enhances the authenticity, while the crisp lighting and focused composition give it a professional touch. The overall impression is modern and accessible, likely intended to resonate with environmentally conscious consumers. # Hooks Headline: Notre shampoing violet chez # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad shows a woman with gray hair in a selfie-style shot, standing in front of a shelf filled with Unbottled shampoo bars. The intention is to create a relatable and personal connection with the audience, as if a friend is recommending the product. The perspective is from the customer's point of view, as she is sharing her experience with the product. - Overlaid text highlights that the violet shampoo is available at Sephora and other stores. The intention is to inform viewers about where they can purchase the product, making it easily accessible. This part of the story is being told from the brand's perspective, promoting the product's availability.

# Ad summary This ad promotes Unbottled shampoo for grey or white hair, available at Sephora. It features the product in a customer's bathroom with the customer taking a selfie. # Brand positioning Unbottled is presented as a modern and eco-conscious hair care brand focused on simplicity and sustainability. The brand is directly challenging traditional norms in the beauty industry through packaging, ingredients, and distribution. The brand emphasizes its commitment to providing high-quality hair care products for specific needs. Unbottled's eco-friendly stance appeals to consumers who prioritize environmental responsibility and sustainability. # Product Unbottled promotes its solid shampoo for grey and white hair. The shampoo bars are designed for easy use and storage. The product aims to address the specific needs of individuals with grey or white hair. The product comes in minimal, eco-friendly packaging, emphasizing the brand's commitment to sustainability. The shampoo bars are presented as a practical and sustainable alternative to traditional liquid shampoos. They are intended for daily use to maintain hair color and health. The brand also addresses the customer concern of being able to find the products in physical retail locations. # Visual style The ad uses a clean, well-lit, lifestyle shot aesthetic to showcase the brand in a relatable, personal way. The shot has the appearance of being taken by a consumer or micro-influencer due to its selfie angle and setting, which gives the ad an authentic, user-generated content (UGC) feel. # Hooks Headline: notre shampoing violet chez Sephora & en boutiques # Benefits - [object Object] # Features - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a caption stating that Unbottled violet shampoo is available at Sephora and in boutiques, communicating product availability in major retail locations. This reinforces the product's accessibility to customers. - The customer shows off a bathroom shelf stocked with Unbottled solid shampoo. This demonstrates the user's personal endorsement of the product, creating a sense of authenticity. - The customer smiles while taking a selfie with the product. This conveys a positive user experience and satisfaction with the shampoo.

# Ad summary This ad shows a close up shot of a person's hand that has red irritated skin. The ad's text promises to relieve the itchiness within 3 minutes. # Brand positioning Unbottled is presented as a simple and fast solution to itchy skin. The focus is on efficacy and speed, providing relief in just 3 minutes. The brand aligns with a functional approach, delivering a straightforward and rapid solution to a common discomfort. # Product The advertised product is a solution designed to quickly relieve itchiness. The ad promises relief in just "3 minutes". The product is for individuals experiencing skin irritation and discomfort. The ad addresses the frustration of itchiness and positions the product as a fast-acting remedy. # Visual style The ad has a clean and straightforward visual style. The production quality appears natural and unfiltered. The close-up shot and soft lighting emphasize the skin condition, while the simple text overlay delivers the product's key message directly. This style aligns with a functional and relatable approach, designed to quickly capture attention and convey the product's benefit. # Hooks Headline: 3 minutes pour en finir avec les démangeaisons # Benefits - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - The ad opens with a close-up shot of a person's hand with visible red irritated skin, immediately highlighting the problem of itchiness. The intention is to grab the viewer's attention by showing a relatable skin issue, experienced from the perspective of a potential customer. - The text overlay states "3 minutes pour en finir avec les démangeaisons," (3 minutes to end the itching), promising a quick solution. This conveys the product's benefit and provides a clear solution to the problem. This part of the story is from the brand's perspective.

# Ad summary This ad showcases a woman demonstrating a shampoo bar from Unbottled that is meant to help soothe psoriasis and eczema on the scalp in 30 days. # Brand positioning Unbottled appears to be a sustainable haircare company focused on producing and selling shampoo and conditioner bars that are good for the environment and your hair. With claims that their shampoo bar can calm psoriasis and eczema in just 30 days, the brand is positioned as a solution for people with sensitive scalps that suffer from conditions that cause itching, redness, and flaking. The brand uses user-generated-style content to connect with customers and prove that their product will work for them. # Product This ad promotes the Unbottled shampoo bar which is meant to soothe psoriasis and eczema in the hair in 30 days. The shampoo bar contains aloe vera and sweet almond oil to calm psoriasis and eczema. The product is portrayed as an easy-to-use bar that can be incorporated into any hair-washing routine. Using this shampoo bar will soothe itching and redness, as well as diminish red patches. The company also offers a money-back guarantee if the customer is not satisfied. # Visual style The ad features a UGC-style aesthetic, giving it a more authentic and relatable feel. The editing style includes quick cuts and transitions. The pacing of the ad is moderate, with moments of quick cuts interspersed with static shots, creating a balance that keeps the viewer engaged without feeling overwhelmed. The audio and visual elements are well-synced. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:07 00:00–00:07 The ad begins with a close-up shot of different scalps that are red, itchy, and flaky. - 00:07–00:15 00:07–00:15 The ad presents the Unbottled shampoo bar and claims that it can calm psoriasis and eczema in the hair in 30 days thanks to ingredients like aloe vera and sweet almond oil. - 00:15–00:22 00:15–00:22 The ad features a woman scratching her itchy scalp while wincing, then transitions to a four-way split screen that shows her washing her hair with the Unbottled shampoo bar. The on-screen text prompts the customer to use the shampoo bar every time they wash their hair, scrub it into the roots, and persevere for 30 days without silicones and sulfates. - 00:23–00:28 00:23–00:28 The ad shows the woman from the previous scene running her hands through her hair and touting the benefits of the product, claiming that it soothes itching and diminishes red patches in just 30 days. - 00:28–00:33 00:28–00:33 The ad shares that the product has a 4.7/5 rating on Trustpilot, is excellent on Yuka, and offers a money-back guarantee.

# Ad summary A woman describes her search for a skincare product that is effective, hydrating, and doesn't irritate her sensitive skin. She reviews Unbottled's Soif de peau, a hydrating cream, and shares her experience with the product. # Brand positioning Unbottled is presented as a brand providing skincare solutions, namely hydrating creams, that are specifically designed to be gentle on sensitive skin. The brand positions itself against conventional skincare options, highlighting their commitment to avoiding ingredients like alcohol, synthetic fragrances, and silicones that can cause irritation and redness. The brand also includes upcycled melon and vegetable collagen to help protect skin from external damage. This positioning suggests a focus on natural, non-irritating solutions for those who prioritize gentle, effective hydration over potentially harsh or synthetic ingredients. # Product Unbottled's "Soif de peau" is a hydrating cream designed for sensitive skin. The cream is offered as a solution for individuals whose skin is dry and sensitive and is easily irritated by common skincare ingredients. The cream differentiates itself by specifically excluding alcohol, synthetic fragrances, and silicones. As an added benefit, the cream also contains hyaluronic acid and upcycled melon in order to provide deep hydration and promote environmental protection for the skin. It is tested under dermatological control. The light and melting texture is emphasized to be non-greasy, hydrating, and comfortable, and the product has received a 4.7/5 customer rating. # Visual style The ad has a UGC feel, with simple camera work and editing. The video features both indoor and outdoor shots, creating a personal vlog style. Quick cuts are used throughout the ad, averaging about 4 cuts per minute, to maintain the viewer's attention. There are both static and shaky camera angles. The quality of the video is good. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Je vous mets le lien juste en dessous si vous cherchez une crème qui hydrate vraiment la peau sans graisser et ok pour les peaux sensibles. Foncez! # Point of view - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A woman shares her frustration with finding a cream that doesn't cause redness. This introduces the problem of skin sensitivity and difficulty in finding suitable skincare products. - 00:05–00:09 00:05–00:09 The woman shows various skincare products that add oil to the skin, but don't give moisture, which dries the skin, and introduces the second problem that skincare products may contain oils but don't actually moisturize the skin. The audience experiences the frustration that the products that are oily aren't hydrating the skin. - 00:10–00:13 00:10–00:13 The woman tells the audience that using skincare products gives her small pimples. The audience experiences the product irritation caused by normal skincare brands. - 00:14–00:18 00:14–00:18 The woman explains that skin needs hydration, anti-inflammatory, and soothing components. She switches location to stand in front of a pharmacy. The audience begins to learn what is needed in skincare for sensitive skin. - 00:19–00:27 00:19–00:27 The woman explains that products with too many rich ingredients like perfume, alcohol, and silicone can irritate the skin. The audience learns about which ingredients to avoid in a skincare product. - 00:28–00:37 00:28–00:37 The woman walks under the sky while explaining that she needs to find new and cheaper creams, as the creams don't help. The woman's voice is joined by a second voice, offering the solution for her concerns: "Soif de Peau" from Unbottled. The brand and product, Unbottled's "Soif de Peau", are introduced. - 00:38–00:43 00:38–00:43 The woman takes the product, Unbottled's "Soif de Peau", off the shelf at a store. The audience is shown that the product is available for purchase at normal retail locations. - 00:43–00:49 00:43–00:49 The woman explains that the product, Unbottled's "Soif de Peau", doesn't contain alcohol, synthetic perfume, or silicones, and that it's tested under dermatological control. The audience is presented with assurances that the product is effective. - 00:50–01:02 00:50–01:02 The woman explains that the product moisturizes the skin in depth with components like melon and vegetable collagen. The audience is shown that the product contains natural and soothing components. - 01:03–01:06 01:03–01:06 The woman shows the product, Unbottled's "Soif de Peau", being applied to the skin, and praises the texture. The audience sees that the product is effective. - 01:07–01:12 01:07–01:12 The woman shares that the product receives a high score of 4.7/5, with people claiming that the product is "perfect for reactive skin." The audience learns that other customers are satisfied with the product. - 01:13–01:22 01:13–01:22 The woman shows herself applying the product and claims that it's not greasy, and that it smells good. The audience is shown that the woman is enjoying the product and that it's effective for moisturizing and smelling good. - 01:23–01:33 01:23–01:33 The woman shares her experience with the product and tells the audience that after 2-3 hours she has had zero reactions, with no pimples, redness, or tightness. The audience is shown the product is safe and soothing to the woman's skin. - 01:34–01:37 01:34–01:37 The woman shares a before-and-after picture, showing how her skin looked before the product vs. after. The audience is shown the benefit and effectiveness of using the product. - 01:38–01:46 01:38–01:46 The woman closes by validating the product and encourages the audience to buy it, telling them she's put the product link just below. The audience is given the final push to go out and buy the product.

# Ad summary This ad promotes Unbottled shampoo, highlighting its benefits for sensitive scalps and conditions like eczema and psoriasis. It features a woman at a hair salon, showing her insistence on using the Unbottled shampoo due to its effectiveness in calming her scalp issues. The ad includes testimonials from both the woman and her hairdresser, emphasizing the shampoo's gentle formula and positive results, ultimately encouraging viewers to visit the Unbottled website. # Brand positioning Unbottled presents itself as a brand specializing in gentle hair care solutions, particularly for individuals with sensitive scalps prone to conditions like eczema and psoriasis. The brand's positioning emphasizes the use of plant-based ingredients that replace common irritants like sulfates. Unbottled caters to consumers seeking effective relief from scalp discomfort without harsh chemicals. It aligns with a health-conscious and eco-friendly lifestyle, promoting products that are both gentle and functional. The brand aims to occupy a space in the consumer's mind as a trusted and effective option for scalp health. # Product The Unbottled shampoo is advertised as a gentle hair care solution formulated specifically for sensitive scalps prone to eczema and psoriasis. This shampoo bar uses plant-based surfactants instead of sulfates, which are often irritating. It's designed to calm itching and reduce redness on the scalp. Explicitly stated benefits include being easy to apply and containing moisturizing ingredients such as almond oil and aloe vera, providing both softening and soothing effects. The shampoo bar addresses the pain point of irritating shampoos that can worsen scalp conditions. The ad conveys that this product is worth trying for its ability to effectively cleanse and soothe sensitive scalps without causing further irritation. # Visual style The ad combines both UGC-style footage with higher production quality segments in a professional salon. The editing style includes quick cuts and static shots to maintain a brisk pace. The visual aesthetic is clean and bright, using natural lighting in personal testimonial segments. The pacing stays consistent throughout the ad with cuts timed to emphasize key points in both the voiceover and on-screen text. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Allez faire un tour sur le site de Unbottled. # Point of view - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The ad opens with a text overlay showing, 'POV: t'impose à ton coiffeur ton shampoing qui a permis d'apaiser ton psoriasis,' setting the stage for a story about a customer insisting on using a specific shampoo due to its benefits. This introduces the narrative from the customer's perspective, conveying a sense of personal preference and trust in a particular product. - 00:03–00:05 00:03–00:05 A customer in a salon asks her hairdresser if he's using the Unbottled product, and he affirms, 'Ah, c'est ça que tu utilises maintenant ? OK, viens avec moi,' indicating cooperation. This sets up a potential product demo. - 00:05–00:10 00:05–00:10 The customer explains that the shampoo is specifically for sensitive scalps, eczema, and psoriasis. 'En fait c'est spécialement pour les cuirs cheveux sensibles, l'eczéma, le psoriasis, et cetera.' The speaker emphasizes the shampoo's specialized use case. - 00:10–00:16 00:10–00:16 The customer shares her experience using the shampoo, stating, 'Et c'est le seul shampoing qui a réussi à calmer mes démangeaisons, mes plaques sont moins rouges, donc j'ai pas envie de tout gâcher avec un shampoing qui va m'irriter,' highlighting the shampoo's effectiveness in calming irritations. - 00:16–00:19 00:16–00:19 The hairdresser applies the shampoo, and the customer notes, 'Ah j'avais peur mais en fait, ça mousse super bien.' This addresses a potential concern about shampoo bars not lathering well, turning the initial apprehension into delight. - 00:19–00:20 00:19–00:20 The customer responds, 'Ah bah je vous l'avais dit hein,' which serves as a knowing confirmation about the shampoo's performance and high quality. - 00:20–00:25 00:20–00:25 The ad shows the shampoo bar lathering in hands, followed by a display of the shampoo's packaging, highlighting key ingredients like plant-based surfactants and its lack of sulfates. The speaker states, 'Ça mousse parce qu'ils utilisent des tensions actives végétales d'eau à la place du sulfate et il est facile à appliquer,' reinforcing its gentle formula. - 00:26–00:30 00:26–00:30 The hairdresser is seen drying the customer's hair and attests to the shampoo's effectiveness, 'En tout cas...ça fait bien le job sur tes plaques,' offering an expert endorsement of the product's benefits. - 00:30–00:35 00:30–00:35 The hairdresser endorses the shampoo and states, 'C'est top que tu aies trouvé ça', followed by the customer reiterating that the shampoo contains almond oil and aloe vera, which is soothing. 'Oui, il y a de l'huile d'amande douce et de l'aloe vera donc c'est super adoucissant et apaisant,' reinforcing the shampoo's gentleness. - 00:35–00:39 00:35–00:39 The hairdresser asks the shampoo's name, 'C'est quoi le nom déjà ?', and then states he will recommend it. 'Un bottle? bah je vais le conseiller à quelques-unes de mes clientes qui ont les mêmes problématiques.' This serves as a secondary endorsement, providing additional credibility. - 00:39–00:49 00:39–00:49 The customer returns, showcasing the final result, 'Comme quoi j'ai bien fait d'insister. Regardez mes cheveux, comment ils sont doux et brillants,' and encourages viewers to visit the Unbottled site. 'Allez faire un tour sur le site de Unbottled.' The speaker closes with a testimonial.

# Ad summary An ad that starts with a person complimenting a stranger on the street for her hair. She proceeds to ask the stranger about the product that she uses for her hair. She finds the product online and shows that it has good reviews. She is impressed that it enhances white hair and says that she will order it right away. # Brand positioning The brand, Unbottle, is presented as a sustainable and ethical haircare solution, offering solid shampoo bars that are free from silicones and sulfates, distinguishing itself from conventional supermarket brands. The focus is on natural ingredients such as raspberry extract, providing functional benefits like neutralizing yellow tones in white hair and enhancing its natural radiance. The brand is also presented as eco-friendly, with a commitment to not harming the planet. This positioning emphasizes both functional performance and alignment with conscious consumer values. # Product The advertised product is Unbottle’s purple shampoo bar designed for white hair. It’s presented as a solid shampoo that is free from silicones and sulfates, which the ad claims prevents hair from drying out compared to supermarket shampoos. The shampoo bar contains violet pigments that neutralize yellow tones in white hair, along with raspberry extract to brighten and enhance the hair's white radiance. The product’s form factor, a solid bar, is also a key feature, as it can be paired with a magnetic soap holder for easy drying and storage. The ad directly addresses the concern of hair dryness and highlights the product's ability to keep white hair luminous and healthy. # Visual style The ad has a UGC feel due to the shakiness of the camera and the lighting. There are quick cuts, which keeps up with the pace of the audio. The production quality is high, due to the crispness of the video. The pacing is consistent throughout the ad. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Et je vais commander ça tout de suite. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 A woman walks down the sidewalk and expresses to the camera that she loves the hair of the woman in front of her. She says that she needs to ask her about her routine, because it's not possible to have such great gray hair. - 00:05–00:13 The woman approaches the other woman on the street. She tells her that she loves her hair and asks her what products she uses. - 00:13–00:15 The second woman says that she uses purple shampoo from Unbottle. - 00:16–00:18 The first woman says she is going to look that up. She asks the other woman to spell the brand name. - 00:18–00:22 The second woman spells out the brand name. - 00:22–00:24 The first woman says that she has never heard of the brand. - 00:24–00:25 The first woman asks if what she found on her phone is the right brand, and the second woman confirms that it is. - 00:25–00:27 The first woman states that there are a lot of good reviews. - 00:27–00:34 The first woman says that the product is top, and that it is free of sulfates and silicone. - 00:34–00:39 The first woman states that the product has violet pigments in it to neutralize the yellow reflections, as well as raspberry to brighten it up. - 00:39–00:42 The first woman asks if that is why her hair is so luminous. - 00:42–00:44 The first woman says that it is so good, but asks if it is easy to use. - 00:44–00:54 The second woman says it is easy, and shows how the product can be applied on wet hair to work into a lather. She says it doesn't need to sit for too long. She also mentions a magnetic soap holder to help the product dry on the wall. - 00:54–01:01 The first woman says it is super, and that she is a fan. She tells the second woman bravo for rocking her gray hair. She also states that she will be ordering right now. - 01:01–01:03 The first woman says thank you and apologizes for the interruption. - 01:03–01:05 The second woman says no problem, and thanks the first woman for the compliment.

# Ad summary A woman creates a video reviewing the benefits of using Crème Soif de Peau. She showcases the products by taking the audience on her 30 day journey. She highlights the product’s main benefits by showing her skin before and after use. # Brand positioning Unbottled Skincare is portrayed as a brand that formulates clean, non-toxic, and environmentally conscious skincare for people with reactive or sensitive skin. The brand emphasizes gentle effectiveness without harsh chemicals or synthetic fragrances, and aligns with values of transparency and sustainability. It pushes back against category norms of using harsh ingredients that cause irritation and redness, while promoting a lifestyle of calm and confident skin. # Product Crème Soif de Peau is presented as a hydrating cream designed for sensitive and reactive skin types, as well as those with rosacea, redness, and couperose. This facial cream is free from synthetic fragrances, denatured alcohol, and harsh ingredients. It contains skin-soothing ingredients such as hyaluronic acid, vegetable collagen, and upcycled melon extract, ingredients designed to hydrate, reduce sensitivity, and act as an anti-inflammatory. This cream is lightweight and absorbs quickly, leaving skin feeling smooth and moisturized, not greasy. # Visual style The ad has a casual, UGC-style aesthetic, featuring natural lighting and minimal editing. The editing style consists mainly of jump cuts between different segments, giving it a fast-paced rhythm. The production quality feels authentic, aligning with an unpolished creator feel and creating an approachable tone. The visuals appear to be timed to the voiceover, adding emphasis to certain points. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Je vous mets le lien de cette pépite juste en dessous. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:04 00:00–00:04 A woman is speaking to the camera acknowledging the person who recommended this Crème for her rosacea, saying she’s reliving. - 00:04–00:13 00:04–00:13 The woman identifies as ‘Jour 1’ and explains she’s fresh out of the shower and her skin is dry, tight, and red so she will be starting her journey of using this cream today. - 00:13–00:27 00:13–00:27 The woman is putting the cream on her face saying it’s already a good sign because the cream is very light and melts on the skin. She contrasts this to heavy creams. - 00:27–00:35 00:27–00:35 The woman states the cream is top tier because it doesn’t leave her face feeling greasy and penetrates the skin well. She can tell it hydrates and overall gives her a good impression. - 00:35–00:39 00:35–00:39 The woman wraps up her ‘Jour 1’ by saying she will see what the result is and if she doesn’t have any bad reactions. - 00:39–00:46 00:39–00:46 The woman identifies as ‘Jour 3’ and says, ‘it’s going too well for now’. She explains that she has been using it at night, and there have been zero reactions of breakouts or other skin issues. - 00:46–00:53 00:46–00:53 The woman says, ‘the cream hydrates super well’. As for redness, she can’t tell if it’s diminishing but at least it hasn’t worsened. - 00:53–00:57 00:53–00:57 The woman explains that her skin is not dry and doesn’t itch as much, which is amazing. - 00:57–01:04 00:57–01:04 The woman goes on to remind the audience that if the product doesn’t work for them, the brand will refund the purchase, which is a no risk situation. - 01:04–01:11 01:04–01:11 The woman identifies as ‘Jour 15’ and states that it’s been 15 days of using the cream in the morning and at night, explaining this crème isn’t like her other crèmes. - 01:11–01:19 01:11–01:19 The woman explains how the dryness has reduced and that her powder foundation application is smoother overall. She ends this segment saying ‘I am too happy!’ - 01:19–01:32 01:19–01:32 The woman explains that ‘this crème is super clean with soft ingredients’ to avoid triggering rouge. - 01:32–01:42 01:32–01:42 The woman begins stating the product's positive ingredients like hyaluronic acid, vegetable collagen, and melon. - 01:42–01:55 01:42–01:55 The woman identifies as ‘Jour 30’ and says it has been a month of using the crème. She acknowledges the redness has gone down and her skin is less reactive to temperature. - 01:55–02:05 01:55–02:05 The woman endorses the crème and says ‘I am reliving’ by having supple and hydrated skin. She recommends the cream and says it’s validated 100%. She ends the video segment by posting the link in the comments.

# Ad summary A UGC-style video featuring a woman reviewing a shampoo bar designed for sensitive scalps prone to eczema and psoriasis. She documents her experience using the product over 30 days, highlighting improvements in scalp condition and hair quality. # Brand positioning Unbottled is presented as a brand that offers clean beauty alternatives for the hair and body. The brand differentiates itself by offering shampoo and soap bars that are free of harsh chemicals, sulfates, silicones, and irritants. Instead, Unbottled incorporates gentle, skin-friendly ingredients like sweet almond oil and aloe vera. The brand emphasizes sustainability, convenience, and gentle care. Unbottled is presented as a solution for individuals seeking to relieve skin irritation and sensitivity issues such as psoriasis and eczema. # Product The Unbottled shampoo bar is explicitly designed for sensitive scalps prone to eczema and psoriasis. This bar is explicitly formulated without soap, sulfates, silicones, or other potential irritants, making it a hypoallergenic and gentle choice for people with sensitive skin. The product includes sweet almond oil and aloe vera to further soothe and moisturize the scalp, aiming to reduce itching, redness, and flakes. The solid bar format eliminates the need for plastic bottles, promoting sustainability and eco-friendliness. The ad also shows an Unbottled soap dish product, described as a "magical soap dish" that allows the soap to dry to make it last longer. # Visual style The ad has a raw, authentic feel, mimicking UGC content. The editing involves jump cuts and transitions between different locations and moments in time, emulating a vlog-style format. The production quality is casual, with natural lighting and unpolished visuals, to make the presenter appear relatable and approachable. The pace is moderate, with cuts timed to some of the voiceover lines to maintain engagement and provide a sense of progress as she documents her 30-day journey. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Je vous mets le lien de cette pépite juste en dessous. # Point of view - [object Object] - [object Object] - [object Object] - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The video starts with the creator directly addressing people with psoriasis or eczema, expressing that she understands their frustration of wanting to scratch their scalp all day long. - 00:06–00:10 00:06–00:10 The creator states that she wants to talk about a shampoo, implying it is relevant to the viewers' problem. - 00:10–00:17 00:10–00:17 The creator begins a "crash test" of a shampoo for sensitive scalps, letting the audience know that she is going to test it with them over 30 days. - 00:17–00:24 00:17–00:24 The creator shows herself applying shampoo in the shower, mentioning that the shampoo foams a lot, indicating a positive feature. - 00:24–00:30 00:24–00:30 The creator shows and briefly describes a "magical soap dish" that allows the soap bar to dry, extending its lifespan and implying value. - 00:31–00:39 00:31–00:39 The creator exits the shower with her hair wrapped in a towel and describes the immediate results after the first wash. - 00:40–00:46 00:40–00:46 On Day 3, the creator reports that she is shocked that the problem is still very manageable. - 00:47–00:51 00:47–00:51 The creator reminds the audience that the brand offers a refund if the product doesn't work, lowering the risk for potential buyers. - 00:52–01:04 00:52–01:04 On Day 15, the creator says she is very happy with the product, and the results are much better than with the shampoo she was using before. - 01:05–01:14 01:05–01:14 The creator describes the features and benefits of the shampoo. - 01:15–01:26 01:15–01:26 The creator talks about Day 30 of the trial, reporting that the product is validated 100%. - 01:27–01:33 01:27–01:33 The creator closes the video by recommending the product for those with eczema, psoriasis, or sensitive scalps.

# Ad summary An individual with gray hair is doing a demonstration of Unbottled shampoo in a bar. She shows the product, what it looks like in the shower, and the end result. # Brand positioning Unbottled is presented as a brand that provides effective, natural, and gentle hair care solutions. The brand occupies a space that prioritizes hair health without harsh chemicals. It is presented as an alternative to traditional shampoos containing sulfates and silicones, which are known to be harmful to hair health. The customer should care because they are provided with the tools to have healthy and great looking hair. # Product Unbottled is a solid shampoo bar designed for white or gray hair. It is violet in color and made with natural ingredients to neutralize yellow tones. It is gentle on the hair, doesn't make hair look like hay, and leaves hair soft, supple, and healthy. The shampoo is also sulfate and silicone free, and is rated 100/100 on Yuka. The solid form factor makes it easy to lather and easy to dry. # Visual style The ad has a UGC feel to it, with basic lighting, and simple editing. The production quality is low, but this is consistent with what the audience would expect from a testimonial. The editing style consists of simple cuts that shift the focus of the video, but they don’t sync to any audio cues. The aesthetic seems natural and the production quality contributes to the tone of authenticity and trustworthiness. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action Foncez! # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The speaker addresses the audience directly, speaking about how she is going to teach the viewer how to have extremely luminous white hair. This sets up the problem and the solution. - 00:03–00:06 00:03–00:06 The speaker talks about how her hair used to be dry and had yellow tones. She mentions that she knows what she is talking about because she’s experienced it. This adds credibility to her claims. - 00:07–00:18 00:07–00:18 The speaker shows the product, “Shampooing tout nu violet et naturel”, or Naked Violet and Natural Shampoo. She says it is the only one that really worked for her because it is gentle, doesn’t damage the hair, doesn’t create a straw-like texture, and neutralizes yellow tones. This is the reveal of the product and the benefits of using it. - 00:18–00:25 00:18–00:25 The speaker demonstrates how the shampoo works by showing it on her hair in the shower. She mentions that the secret is the violet pigments that get rid of the yellow tones without being aggressive. She states the product also has raspberry extract to lighten and brighten, making it a perfect combo. - 00:26–00:34 00:26–00:34 The speaker, wearing a robe, shows a product rating of 100/100 on Yuka. She says that the product has no sulfate or silicone, and that is what makes it different from other shampoos. - 00:35–00:38 00:35–00:38 The speaker shows the shampoo bar and mentions that it lathers well and is easy to dry. - 00:39–00:43 00:39–00:43 The speaker dries her hair and states she dries it naturally or with a hair dryer on a low setting. - 00:44–00:55 00:44–00:55 The speaker shows her freshly dried hair and comments that it looks healthy, soft, and supple. She says that the color is incredible and that it’s too beautiful. This shows the result of using the product. - 00:55–01:05 00:55–01:05 The speaker talks about how the audience will notice a big difference in their hair after using the shampoo bar three or four times. She shares that she will include a link, and encourages the audience to act.

# Ad summary A woman reviews Unbottled solid shampoo for oily hair, sharing her experience of going from washing her hair every day to every three days, with lighter, brighter, dandruff-free hair. She highlights the clean ingredients (no sulfates, silicones, or soap), and points out the white clay, zinc, and nettle ingredients, its 4.6/5 rating on thousands of reviews, and its "excellent" rating on Yuka. She also features a magnetic soap holder for drying the shampoo. # Brand positioning Unbottled is presented as a clean, effective hair care brand that opposes the norm of chemical-laden, bottled shampoos. The brand uses vegan ingredients to solve the problem of oily hair. The brand aligns with a clean lifestyle, making it simple to swap out a daily routine product for a more effective and environmentally-friendly choice. # Product Unbottled's "shampoing tout nu cheveux gras," or naked shampoo for oily hair, is a solid shampoo bar that allows for less frequent washing. The shampoo is designed for people who have to wash their hair daily because it becomes flat and greasy, and aims to let them wash their hair every 3 days instead. The shampoo has clean ingredients, including white clay for sebum absorption, zinc for regulating, and nettle for calming the scalp. It is without sulfates, silicone, and soap. The featured item is rated 4.6/5 on thousands of reviews, with an "excellent" rating on Yuka. # Visual style The ad has a UGC feel, since it is being delivered by a customer rather than a brand representative. The editing style is quick cuts, to keep attention. The cuts are synced to the music. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:06 The creator introduces the problem of her hair needing to be washed every day due to becoming flat and greasy. - 00:06–00:09 She introduces Unbottled's solid shampoo for oily hair as her solution. - 00:09–00:12 She wets the shampoo bar in her hands to show how well it lathers. - 00:12–00:14 She applies the lather to her wet hair in the shower. - 00:14–00:16 She shows the product's packaging. - 00:16–00:19 She displays the list of "clean" ingredients. - 00:19–00:24 She describes each ingredient and its purpose: white clay, zinc, and nettle. - 00:25–00:29 She shows the result of using the shampoo: lighter and brighter hair, being washed every 3 days instead of every day. - 00:29–00:30 She confirms that it eliminates dandruff. - 00:30–00:34 She repeats the shampoo's excellent ratings. - 00:35–00:37 She points out a magnetic holder for allowing the shampoo to dry after use. - 00:37–00:40 She recaps the benefits, including that it's a good alternative if you have oily hair.

# Ad summary A customer shares her experience using Unbottled shampoo to alleviate scalp psoriasis. She highlights its natural ingredients and effectiveness compared to previous chemical-based treatments, showcasing positive results and improved scalp condition. # Brand positioning Unbottled is presented as an eco-conscious brand offering sustainable, plastic-free shampoo bars that cater to sensitive skin and scalps. The brand positions itself as a gentle and effective alternative to traditional liquid shampoos, which often contain harsh chemicals like sulfates and silicones. Unbottled appeals to consumers seeking natural, environmentally friendly hair care solutions that prioritize scalp health without compromising on performance. # Product Unbottled offers a solid shampoo bar specifically formulated for sensitive scalps. The shampoo bar promises to soothe and alleviate scalp issues such as psoriasis, eczema, itching, and dandruff. It is described as being made with gentle, natural ingredients, including sweet almond oil, aloe vera, and a plant-based surfactant. The product is free from sulfates, silicones, and soap. The ad highlights that the shampoo bar lathers well, performing similarly to liquid shampoos while being kinder to the scalp due to its natural composition. The solid bar format addresses consumer concerns about the harshness of chemical-based shampoos and plastic waste. # Visual style The ad has a UGC feel. It has quick cuts and transitions, and looks like it was filmed on a cell phone. The quality of the video isn't overly polished, but it still comes off as a hybrid between UGC and a commercial. This supports the intended tone of a casual review, while also ensuring that the product is shown in its best light. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Allez voir le shampoing cuir chevelu sensible sur les sites d'Unbottled. # Point of view - [object Object] # Storyline - 00:00–00:04 The presenter introduces the video as an update on her psoriasis. - 00:04–00:08 She states she has been testing the Unbottled shampoo for sensitive scalps for a month and then shares a before photo of her scalp. - 00:08–00:10 The presenter shows what her scalp looks like now and notes how much better it is. - 00:11–00:18 She talks about the itchiness, irritation, and dryness she has experienced in the past. - 00:19–00:33 The presenter is emphasizing how dissatisfied she has been and shares that she has used cortisone creams and prescription shampoos without success. - 00:34–00:37 She shares that she discovered the Unbottled shampoo, which is special for sensitive scalps. - 00:37–00:43 She lists the ingredients: almond oil, aloe vera, sulfate-free, silicone-free, and soap-free. - 00:44–00:48 She demonstrates how well it lathers. - 00:48–00:55 She shares that it is a relief and that her hair is beautiful, the itching and flakes are lessened, and the psoriasis patches have nearly disappeared. - 00:55–01:02 The presenter shows customer reviews and then walks down the street with shiny hair. - 01:02–01:04 She concludes by saying if you have psoriasis, eczema, itchiness, or flakes, check out Unbottled's shampoo for sensitive scalps on their website.

# Ad summary The ad promotes Unbottled's solid purple shampoo bar, emphasizing its benefits for white and blonde hair. It highlights the shampoo's natural ingredients, lack of harsh chemicals, and plastic-free packaging, while contrasting it with traditional shampoos that contain harmful substances. The ad aims to appeal to environmentally conscious consumers seeking a gentle and effective solution for maintaining their hair color and health. # Brand positioning Unbottled is presented as an eco-conscious brand offering sustainable hair care products that challenge traditional beauty industry norms. It emphasizes the use of natural, gentle ingredients and plastic-free packaging to minimize environmental impact. The brand is positioned for consumers who value both personal well-being and environmental responsibility, offering a guilt-free alternative to conventional shampoos loaded with chemicals and packaged in plastic bottles. Unbottled occupies the space of sustainable and ethical beauty, promoting a lifestyle that aligns with environmental consciousness and conscious consumption. Its positioning is both functional (gentle, effective hair care) and emotional (guilt-free, eco-friendly). # Product The featured product is Unbottled's solid purple shampoo bar, specifically designed for white and blonde hair. It is presented as a natural and gentle alternative to traditional liquid shampoos, free from sulfates, silicones, and plastic packaging. The shampoo bar contains purple pigments to neutralize yellow tones, raspberry extract to brighten hair, and is made in France. A key selling point is that each shampoo bar is equivalent to two bottles of classic shampoo and comes in cardboard packaging. The ad highlights the product's effectiveness in maintaining hair color, promoting hair health, and reducing plastic waste, making it an appealing option for eco-conscious consumers seeking a sustainable and effective hair care solution. The product is rated "Excellent" on the Yuka app. # Visual style The ad features a blend of UGC-style footage and slightly more polished shots. The editing style includes frequent cuts to maintain a brisk pace. The color palette is natural, with an emphasis on the purple color of the product. The transitions are standard cuts. The production quality is good, leaning towards polished UGC, but maintaining a relatable feel. The pacing is quick, with cuts aligning roughly with the speaker's rhythm. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Foncez l'essayer # Point of view - [object Object] # Storyline - 00:00–00:04 A woman pours purple shampoo from a bottle into her hand. - 00:00–00:04 The presenter states that by washing our hair daily, we weaken it and accelerate oxidation. This is intended to convey the harm caused by conventional shampoo practices. - 00:00–00:04 The presenter is speaking directly to the audience, expressing a factual concern about hair care. The tone is informative. - 00:04–00:05 This leads to the idea that there needs to be a change. - 00:04–00:05 The presenter is speaking directly to the audience, expressing a need for change. The tone is persuasive. - 00:05–00:11 The shot shows a phone screen scanning the barcode of a traditional shampoo bottle. - 00:05–00:11 The presenter points out that traditional shampoos are full of plastic and chemicals like sulfates and silicones which irritate the hair fiber and scalp. This reinforces the problem with conventional products. - 00:05–00:11 The audience experiences the concern from the perspective of a consumer researching product ingredients. The tone is critical. - 00:11–00:19 The scene switches back to the presenter who shares that for her white hair, this is terrible, because with the loss of melanin, hair is even more fragile, and conventional shampoos make the hair even more fragile and accelerates oxidation. - 00:11–00:19 The presenter speaks directly to the audience to express a personal issue with her hair and why she needs a better product. The tone is explanatory. - 00:19–00:22 The ad shows shots of women with yellowing and dull hair, visualizing the effects of oxidation. - 00:19–00:22 The audience sees the real-world outcome of the problem. The tone is cautionary. - 00:23–00:29 The presenter states that there needs to be a change, which is why Unbottled created the purple, natural and gentle shampoo special for white hair. This proposes the brand's product as the solution to the problem. - 00:23–00:29 The presenter speaks directly to the audience to share a factual solution. The tone is informative. - 00:30–00:36 The shot shows the presenter holding the product and describing the bar shampoo as the best product. - 00:30–00:36 The audience sees the features of the presented product from the presenter's perspective. The tone is informative and positive. - 00:37–00:45 The presenter shares that the bar shampoo is mousse and with violet pigments, the shampoo neutralizes the yellow reflections. The shampoo contains also raspberry extracts for lighting and reviving the white hair. - 00:37–00:45 The presenter details the benefits of the product. The tone is informative. - 00:37–00:45 The ad shows a person applying the shampoo and washing the shampoo. - 00:37–00:45 The audience sees the real-world features of the product. The tone is positive. - 00:46–00:48 The presenter shares that the bar shampoo has over 1300 positive reviews. Then shows the reviews in more details. - 00:46–00:48 The presenter tries to appeal to the audience by showcasing the other reviews. The tone is convincing. - 00:49–00:54 The presenter continues by saying that the product is effective and replaces two bottles of classic shampoo. The product comes in a carton packaging. - 00:49–00:54 The presenter demonstrates the effectiveness of the product. The tone is promotional and convincing. - 00:55–00:57 The presenter shares that the product is economic and better for the planet. - 00:55–00:57 The presenter promotes the benefits and value of the product. The tone is promotional. - 00:58–01:03 The ad shows different shots of the presenter after the shampoo application. The presenter smells the bar shampoo. - 00:58–01:03 The audience sees the results on hair, as well as the presenter's reactions. - 01:03–01:16 The presenter closes by saying that with the product, you get a blonde hair who smell super good, without harm the health or the planet. She finishes by announcing where the shampoo is available for purchase. - 01:03–01:16 The presenter closes the ad and promotes the brand. The tone is promotional.

# Ad summary This ad demonstrates a woman asking another woman about the products she uses in her hair. The woman is using a solid shampoo for white hair that neutralizes yellow reflections and contains raspberry extract to brighten and revive white shine. It is easy to use by rubbing it on wet hair, does not need to be left on and has a magic soap holder to make it dry easily on the wall. # Brand positioning Unbottled's brand presentation centers around eco-consciousness, offering naked (packaging-free) shampoo bars as an alternative to traditional bottled products. The brand positions itself as a solution to environmental concerns, stating its products are designed 'to not drive the planet crazy' by eliminating plastic waste. The brand promotes simplicity and effectiveness, focusing on core benefits like hair health and shine, appealing to consumers who value sustainability and natural ingredients. # Product The featured product is Unbottled's solid shampoo bar for white hair. It's designed for individuals with white or gray hair to brighten and maintain the hair's radiance. The shampoo is formulated without silicones or sulfates, preventing dryness commonly associated with supermarket shampoos. Its USPs include violet pigments that neutralize yellow tones and raspberry extract to enhance the white hue. It’s presented as easy to use by rubbing directly onto wet hair, creating a rich lather. It is sold as part of a shampoo and soap holder set, so it dries easily on the wall. # Visual style The ad features a hybrid visual style, combining a casual, UGC-like feel with moments of polished commercial aesthetics. Editing includes quick cuts to maintain a brisk pace, especially when showcasing product details. The production quality shifts between the raw, spontaneous feel of a hidden camera style and the clean, well-lit presentation typical of product demos. The aesthetic aims to build trust through authenticity while still highlighting the product’s appeal. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action Et je vais commander ça tout de suite. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:05 A woman with brown hair is walking and filming another woman with long gray hair walking ahead of her. - 00:05–00:12 The woman approaches the woman with gray hair and asks her what products she uses. - 00:13–00:15 The woman says that she uses unbottled violet shampoo. - 00:16–00:17 The woman filming then says to wait a moment and asks if she is bothering her. - 00:17–00:22 The woman then searches for the product on her phone. - 00:22–00:24 The woman asks if the product on her phone is correct. - 00:24–00:28 The woman with gray hair confirms that it is correct, and then shows the positive reviews, with the woman then saying that there are lots of positive reviews, and that it is top. - 00:28–00:40 The narrator then says that it is a shampoo without silicone or sulphates, and therefore it does not dry out the hair like supermarket shampoos, and that it contains violet pigments that neutralize yellow reflections, and also raspberry extract to brighten and revive the white shine. - 00:40–00:44 The woman then asks if it makes the white luminous. The narrator then expresses her excitement, and then asks if it is easy to use. - 00:45–00:49 The woman then says that it is simple to use, by rubbing it on wet hair. And that it lathers well, without leaving it. - 00:50–00:53 She then says that after you can take a magic soap holder so that it will dry easily on the wall. - 00:53–01:01 The woman filming then says 'Super! I'm really too much of a fan. Bravo for embracing your white hair, in any case. And I'm going to order that right away. Thank you very much. Sorry again for the inconvenience. - 01:02–01:05 The woman responds that it's no problem, and thanks her for the compliments.

# Ad summary This ad showcases Unbottled's naked shampoo for white and blonde hair. It features a woman who admits she has always been afraid of purple shampoos, due to a fear of adding unwanted tones to her hair, but after trying Unbottled, she is thrilled with how soft and luminous her hair is, without any straw-like texture. # Brand positioning Unbottled is presented as a solution for those seeking gentle and effective hair care, especially for blonde or white hair, focusing on avoiding harsh effects. The brand differentiates itself by offering a product that is both effective and gentle, contrasting with competitor products that may be harsh or damaging. Unbottled prioritizes the health and quality of the hair, avoiding dryness and maintaining softness. The positioning is both functional, offering a simple and effective solution for hair care, and emotional, promoting confidence in hair appearance and health. # Product The featured product is Unbottled’s naked shampoo bar designed for white and blonde hair. It is presented as a solution for those who have been hesitant to use purple shampoos due to fears of unwanted blue or violet tones. The product claims to prevent yellow reflections in light hair. It is a vegan bar that is sans savon (soap-free) made in France, and it is made from framboise (raspberry) and violet pigment. Key USPs include its ability to provide a rich lather, its gentleness on the hair, allowing for use at every wash without causing dryness, and its clean formula, free of sulfates and silicones. The product is Yuka-rated 100/100. One shampoo bar is equivalent to 2 bottles of shampoo. # Visual style The ad has a UGC feel. It appears to have been filmed on a phone in a bathroom. The editing is natural. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:03 00:00–00:03 The woman makes a scrunched up face. She confesses to always being afraid of purple shampoos. - 00:03–00:07 00:03–00:07 She shows herself washing her hair in the shower. She explains the fears that stopped her from using purple shampoos. - 00:07–00:09 00:07–00:09 She displays the Unbottled shampoo bar and the cardboard packaging it comes in, which is violet and tan. She explains that she tested Unbottled, and it was a total surprise. - 00:09–00:14 00:09–00:14 She shows a close-up of the bar. She applies the shampoo bar to her hair in the shower and demonstrates that it suds up nicely. - 00:14–00:18 00:14–00:18 She makes a smiling face while holding the bar. She rubs it on her hair directly, emphasizing how soft it is. - 00:18–00:22 00:18–00:22 She continues to demonstrate her usage in the shower. She emphasizes how she can use it every wash because it doesn’t dry out her hair. - 00:22–00:29 00:22–00:29 She rinses her hair, then wraps it in a towel. She explains that it leaves her hair luminous, soft, and without any straw-like texture. - 00:29–00:37 00:29–00:37 She brushes her hair and blow dries it. She explains that the product is sans sulfate and silicone, and noted 100/100 on Yuka. She closes by saying that one bar lasts as long as 2 bottles of shampoo. - 00:37–00:44 00:37–00:44 She curls her hair and gives a final review. She says that it has become her basic product for those with white or light hair, and adds the bonus that it is made in France.

# Ad summary This ad showcases the Unbottled Creme Hydratante Soif de Peau (thirst aid face cream), a vegan, made-in-France moisturizer designed for normal to dry skin. The product's formulation includes melon upcycle and hyaluronic acid, promising to soothe, protect, hydrate deeply, retain water, and reduce reactivity. The ad highlights that it's free from synthetic fragrances, denatured alcohol, parabens, and harmful UV filters. It presents a solution to issues like redness and discomfort associated with sensitive skin. # Brand positioning Unbottled is a brand focused on providing skincare solutions that are environmentally conscious and gentle on sensitive skin. The brand is explicitly vegan and committed to sustainability, as conveyed by the messaging on the packaging and in the voiceover, which states that the company provides 'des produits dingues qui ne rendront pas la planète folle' ('amazing products that won't drive the planet crazy'). The brand positions itself against traditional skincare products that include potentially harmful synthetic ingredients, opting instead for natural elements. By offering refillable packaging, Unbottled promotes a zero-waste lifestyle, aligning with consumers who value eco-friendliness and sustainable choices. The brand has a functional and emotional appeal to customers as it provides clear benefits (hydrated, less reactive skin) alongside values (eco-friendly, transparent ingredients). # Product The advertised product is the 'Crème hydratante Soif de peau' by Unbottled, described as a 'thirst aid face cream' designed for normal to dry skin. It claims to hydrate in depth, diminish reactivity, and reduce redness, leading to all-day comfort. The key ingredients include melon upcycle to fight inflammation, hyaluronic acid for hydration and water retention, and vegetable collagen to decrease reactivity. Its texture is 'onctueuse, épaisse, mais non collante' ('creamy, thick, but non-sticky'). It's formulated 'sans parfum de synthèse, sans alcool dénaturé' ('without synthetic fragrance, without denatured alcohol') and other irritating ingredients, ensuring a gentle experience for sensitive skin. Presented in a refillable glass container, it's economical and eco-friendly. # Visual style The ad has a natural and casual aesthetic, likely filmed with a smartphone to resemble user-generated content (UGC). The editing involves quick cuts to maintain a fast pace, approximately 25-30 cuts per minute. The production quality suggests a hybrid approach, blending the authenticity of UGC with the informative clarity of a polished commercial. The visual motif emphasizes close-ups of the product and the woman's face, guiding the viewer's attention to the before-and-after effects and the texture of the cream. The cuts, text, and product actions are timed to the rhythm of the music, enhancing the audio-visual sync. # Benefits - [object Object] - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:01 00:00–00:01: The ad opens with a split-screen showing the before and after of a woman's face. One side is red and irritated, while the other is clear. This creates immediate intrigue and positions the product as a solution for sensitive skin. - 00:01–00:06 00:01–00:06: The voiceover questions viewers about seeking a cream for sensitive skin. Visuals demonstrate the types of products to avoid (creams with synthetic fragrances) while highlighting the problems they cause (pimples and irritation). This defines the problem the product solves. - 00:06–00:10 00:06–00:10: The voiceover introduces Unbottled's 'Crème Soif de peau,' positioning it as the solution to previously mentioned skincare problems. The brand's packaging is displayed, reinforcing its focus on sustainability. This marks the transition to presenting the solution. - 00:10–00:19 00:10–00:19: The ad details the product's key ingredients and benefits, such as melon for inflammation, hyaluronic acid for deep hydration, and vegetable collagen for reducing reactivity. The voiceover emphasizes the formula's richness while visuals show the texture and creamy consistency of the product. This informs viewers about the product's functional advantages. - 00:19–00:22 00:19–00:22: The voiceover describes the cream's texture as 'onctueuse, épaisse, mais non collante' as the woman applies it to her face. This reinforces the product's user experience. - 00:22–00:26 00:22–00:26: The ad highlights that the cream is free from synthetic fragrances, denatured alcohol, parabens, and harmful UV filters, reinforcing its safety and health benefits. The information appears via a scan of the box by a phone. - 00:27–00:28 00:27–00:28: The woman smells the cream and claims that it has a good, natural melon smell. - 00:28–00:33 00:28–00:33: The ad showcases the results of using the product, demonstrating deeply hydrated skin, reduced redness, and all-day comfort. These desired outcomes are visually and verbally emphasized, solidifying the product's value proposition. - 00:33–00:39 00:33–00:39: The ad highlights the refillable glass container, emphasizing cost-effectiveness and environmental responsibility, aligning with consumer values. The woman pours the refill into the glass container. - 00:39–00:44 00:39–00:44: The ad concludes with the woman claiming that 'Unbottled, c'est le secret pour prendre soin de sa peau sensible de la meilleure manière', summarizing the product as the ultimate solution for sensitive skin and closing with a call to action.

# Ad summary A woman in a bathroom applies cream to her face while on-screen text prompts appear and claims the product soothes redness, itchiness, burning sensations, and dry skin. She smiles at the result while before and after pictures appear. She holds up the product and shares the website URL. # Brand positioning Unbottled is presented as a skincare brand offering a face cream solution for sensitive skin symptoms like redness, itchiness, burning sensations, and dry skin. With a focus on addressing these common skin issues, Unbottled positions itself as a go-to option for individuals seeking relief and comfort for their skin. The brand aims to occupy a space in the consumer's mind as a provider of skincare solutions, with a focus on moisturizing cream designed to alleviate the symptoms of sensitive skin. The brand aligns with the lifestyle or values of individuals who prioritize skincare and seek effective solutions for common skin problems, emphasizing that it can help them soothe the skin. # Product The featured product is Unbottled's "crème hydratante soif de peau," described as a thirst aid face cream formulated with melon upcyclé and acide hyaluronique. It addresses skin issues like redness, itchiness, burning sensations, and very dry zones. The product appears to be a rich cream contained in a clear glass jar with a silver lid. The ad emphasizes that if you're experiencing these symptoms, it's a sign to try Unbottled's face cream. # Visual style The ad has a clean, natural aesthetic with soft lighting and simple backgrounds. The editing style is straightforward with static shots and minimal transitions, which emphasizes the UGC feel. The production quality suggests a casual, at-home setting, aligning with a natural tone. The pacing is relatively consistent with longer takes, which creates a relaxed viewing experience. # Benefits - [object Object] - [object Object] # Features - [object Object] - [object Object] # Call to action Rends-toi sur: Unbottled.co # Point of view - [object Object] # Storyline - 00:00–00:06 00:00–00:06 The video shows a woman with visible redness on her face applying a white cream. On-screen text asks viewers if they have skin issues like redness, itchiness, burning sensations, and dry skin. The ad conveys that these symptoms indicate the need to try Unbottled's face cream, positioning the product as a solution. - 00:06–00:10 00:06–00:10 The woman continues applying the cream, now smiling as before and after images of her skin are shown in the bottom corners of the frame. The text overlay reads "Résultats >>>" (Results >>>), which is meant to show how effective the product is. - 00:10–00:15 00:10–00:15 The woman smiles and holds up the product, showing the packaging and displaying the brand and product name. On-screen text tells the viewer to visit Unbottled.co, which is a direct CTA to purchase the product.

# Ad summary An ad featuring a woman showing her rosacea and the Unbottled skincare cream that she uses to treat it. # Brand positioning Unbottled is presented as an eco-friendly skincare brand. The ad mentions that the packaging is plastic-free and uses ingredients, such as melon, that are upcycled, positioning Unbottled as a brand with a social mission. The brand occupies a space in the consumer's mind that values reducing waste and using natural products. The brand aligns with values of environmental consciousness and mindful consumption, pushing against the category norm of single use plastics. # Product The ad features Unbottled Crème Soif de Peau, a thirst aid face cream in a clear glass jar with a silver lid. The product is presented as a solution for rosacea, and features ingredients such as melon extract (anti-inflammatory), hyaluronic acid (hydrates), and plant-based collagen (reduces reactivity). The ad positions the product as an effective skincare product for people with rosacea or sensitive skin, and states that it has the ability to reduce the appearance of rosacea in 1 month. # Visual style The ad has a casual, UGC feel, which is achieved through a static camera, natural lighting, and a simple background. The editing style is basic, with simple cuts between shots. The aesthetic leans towards a lo-fi production quality, using elements like text overlays. The pacing is slow and steady. The audio-visual sync is timed to the music. # Benefits - [object Object] # Features - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] - [object Object] # Storyline - 00:00–00:04 The ad begins with a woman showing the right side of her face, and a inset photo in the upper left corner showing a close-up of her face with rosacea. The woman states that this cream has allowed her to reduce her rosacea in one month. This is intended to grab the viewer's attention and establish the product as a solution for a common skin problem. The story is told from the woman's perspective and presented as user-generated content, creating a sense of authenticity and relatability. - 00:04–00:06 The woman holds up the product and the shot zooms in on the packaging. She states the name of the product. This is intended to introduce the specific product being promoted. This is told from the brand's perspective. - 00:06–00:12 The woman opens the jar and dips her finger in the cream. Text overlays appear naming the key ingredients in the product. This is intended to highlight the ingredients in the product that make it a quality skincare cream. This is told from the brand's perspective. - 00:12–00:14 The woman applies the cream to her face and smiles. She holds up the product again. This is intended to show the viewer the desired outcome and the emotional pay-off. It is presented from the customer's point of view.

# Ad summary This ad promotes Unbottled's "Crème Soif de Peau" moisturizing cream for sensitive skin. It showcases the product's ingredients and benefits through text overlays and visual demonstrations. # Brand positioning Unbottled is presented as a brand focused on skincare solutions for sensitive skin. The ad highlights the brand's commitment to using natural, anti-inflammatory ingredients like melon extract and vegan collagen, along with hydrating hyaluronic acid. The brand aims to provide effective skincare while also being mindful of the planet, as implied by the reference to 'Drop the bottle' and sustainable practices. # Product The featured product is "Crème Soif de Peau" (Thirst Aid Face Cream) by Unbottled, a moisturizing cream designed specifically for sensitive skin. The ad emphasizes key ingredients: melon extract, which is highlighted as an anti-inflammatory agent; hyaluronic acid, which provides hydration; and vegan collagen, which aims to reduce skin reactivity. The cream comes in a clear glass jar with a silver lid, showcasing a light peach-colored cream. The ad highlights these ingredients to promote the cream as a solution for hydrating and soothing sensitive skin. # Visual style The ad has a natural and casual aesthetic, resembling user-generated content (UGC). It features close-up shots with handheld camera movements, creating a personal and authentic feel. The editing style includes quick cuts to maintain a fast pace and highlight different product features. The overall production quality is simple and straightforward, which aligns with the intended tone of a genuine customer review. # Benefits - [object Object] - [object Object] - [object Object] # Features - [object Object] - [object Object] - [object Object] # Call to action None used. # Point of view - [object Object] # Storyline - 00:00–00:02 The ad begins with a close-up of skin with redness and blemishes. - 00:02–00:03 The creator then presents the product, Unbottled's "Crème Soif de Peau," holding it up to the camera while smiling. - 00:03–00:07 Next, the ad shows the product's packaging and highlights its key ingredients, such as melon extract and hyaluronic acid, and their benefits (anti-inflammatory and hydrating). - 00:07–00:11 The creator applies the cream to their face to showcase its use and benefit (reducing skin reactivity), demonstrating how to use the product. - 00:11–00:12 The ad concludes with the creator expressing thanks to Unbottled, showing appreciation for the product.

# Ad summary The ad features a woman demonstrating the Unbottled creme hydratante Soif de Peau facial cream, emphasizing its efficacy for rosacea-prone skin. The ad includes before-and-after visuals and ends with a clear call to action to visit Unbottled.co. # Brand positioning Unbottled is presented as a skincare brand offering a solution for individuals with rosacea, particularly when conventional pharmacy creams have proven ineffective. The brand positions itself as a provider of specialized skincare solutions. The visual presentation and minimalist packaging suggest a focus on natural or simple ingredients. The brand aims to occupy the space of effective, targeted skincare, appealing to customers seeking relief from specific skin conditions like rosacea. The brand targets to defy the norm of traditional pharmacy creams that are usually the first step in skincare routines, but Unbottled positions itself as a better alternative. # Product The advertised product is the Unbottled creme hydratante Soif de Peau, a moisturizing face cream designed for individuals with rosacea. It is presented as an alternative to classic pharmacy creams, explicitly addressing rosacea. The cream's ingredients include melon upcycle and acide hyaluronique (hyaluronic acid), both known for their hydrating and skin-soothing properties. The visual presentation shows a woman applying the cream to her face, highlighting its texture and ease of use. The product is presented as being worth trying for those who have not found relief with standard creams. # Visual style The ad features a natural and personal aesthetic. The editing style is simple with static shots. The production quality gives a UGC feel due to the direct camera address and natural lighting. The pacing is moderate. # Benefits - [object Object] # Features - [object Object] - [object Object] # Call to action Rends-toi sur: Unbottled.co # Point of view - [object Object] # Storyline - 00:00–00:07 A woman applies dots of white cream to her face, and rubs it into her cheek. The text overlay states classic pharmacy creams don't resolve rosacea, but the featured cream does. - 00:07–00:11 The woman smiles as before-and-after photos showing reduced redness appear in the bottom corners of the frame, with an arrow pointing to the after results. - 00:11–00:15 She holds up a jar of Unbottled creme hydratante Soif de Peau (moisturizing face cream with upcycled melon and hyaluronic acid) and states a URL to visit to buy it.