How Typeform Advertises on Meta

# Ad summary This ad promotes Typeform as a tool to increase form completion rates by using numbers. The ad shows a form with a free gift card incentive and a clear call to action. # Brand positioning Typeform is presented as a user-friendly platform that enhances form completion rates through engaging design and incentives. The brand positions itself as a solution for businesses looking to improve their data collection process by offering a seamless and visually appealing experience for users. Typeform aims to occupy the space of innovative and effective form creation, emphasizing simplicity and user engagement. The brand aligns with values of efficiency and modern design, pushing against the norms of traditional, cumbersome forms. The brand positioning is both functional (increasing completion rates) and emotional (providing a better user experience). # Product The ad features Typeform, a platform designed to create engaging and user-friendly forms. The product is shown as a digital form with a clean interface, featuring a progress bar and a clear call to action. The form offers an incentive of a free gift card for completing five questions, addressing the purchase barrier of time investment by stating it "Takes 45 seconds". The ad highlights the USP of increasing form completion rates, emphasizing the value of using Typeform for data collection. The product is for businesses and individuals looking to improve their form completion rates and gather more data effectively. # Visual style The ad has a clean and modern visual style with a focus on simplicity and clarity. The production quality is highly polished, with a digital interface displayed on a screen. The visual motifs include a minimalist design, clear typography, and a consistent color palette of purples and whites. The image treatment involves background removal and subtle color grading to create a cohesive look. The ad mimics a platform-native style, resembling a digital interface, which enhances scannability and stop power in feed. # Hooks Headline: Numbers increase form completion rate by ≈7% # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of low form completion rates, which can be frustrating for businesses trying to collect data. The statistic "Numbers increase form completion rate by ≈7%" signals this frustration. # Value propositions - Increase form completion rate by ≈7% by using Typeform - Get a free gift card for answering five questions - Form takes only 45 seconds to complete # Benefits - Increase form completion rate by ≈7% # Features - Free gift card incentive - Form takes 45 seconds to complete # Call to action None used. # Point of view - Brand: The entire image is presented from the brand's perspective, showcasing the product and its benefits. # Storyline - The ad starts by stating that numbers increase form completion rate by approximately 7%. This is intended to grab the viewer's attention and highlight the benefit of using Typeform, told from the brand's perspective to showcase the product's effectiveness. - The ad then shows a form interface with the message "Answer five questions for a free gift card" and "Takes 45 seconds". This is intended to incentivize users to complete the form by offering a reward and minimizing the perceived time commitment, told from the brand's perspective to encourage engagement. - The ad concludes with a "Continue" button and the Typeform logo. This is intended to prompt the viewer to take action and associate the product with the brand, told from the brand's perspective to drive conversions.

# Ad summary This ad by Typeform uses a playful tone to highlight the common disconnect between sales and marketing teams, suggesting that their survey can help bridge this gap. # Brand positioning Typeform is presented as a solution for businesses seeking to improve internal alignment, particularly between sales and marketing teams. The brand positions itself as a tool to bridge the gap between these departments by offering surveys that can uncover insights into their common challenges. The brand's tone is lighthearted and relatable, using humor to address a common workplace issue. Typeform aims to occupy a space in the consumer's mind as an approachable and effective solution for improving team dynamics and overall business performance. # Product The ad promotes Typeform's survey product, which is designed to help businesses understand and resolve conflicts between sales and marketing teams. The survey is implied to be a tool that uncovers insights into why sales blames marketing for bad leads and why marketing blames sales for failing to close. The product is for businesses looking to improve internal alignment and communication between departments. The ad addresses the purchase barrier of team misalignment by offering a survey solution that can help identify and resolve these issues. # Visual style The ad has a clean and minimalist visual style with a light purple background. The text is bold and easy to read, and the use of rounded squares and pointing finger emojis adds a playful touch. The overall design is simple and straightforward, focusing on the core message of team misalignment. # Hooks Headline: A tale of two teams # Funnel stage Top of funnel (Awareness) # Pain points The central pain point is the common conflict and blame game between sales and marketing teams, as highlighted by the phrases "Sales blames marketing for bad leads" and "Marketing blames sales for failing to close". # Value propositions - Typeform's survey helps bridge the gap between sales and marketing teams by providing insights into their common challenges. - The survey tool helps businesses understand and resolve conflicts between sales and marketing teams, leading to improved team alignment and business performance. # Benefits - Improve team alignment - Resolve conflicts between sales and marketing - Understand the root causes of team misalignment # Features - Survey tool - Helps identify team misalignment - Provides insights into team dynamics # Call to action None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, aiming to highlight a common problem and position their survey as the solution. # Storyline - The ad opens with the phrase "BASED ON A TRUE ~~STORY~~ SURVEY", which is intended to grab the viewer's attention by suggesting that the ad is based on real-world experiences and data. The brand is telling the audience that the ad is relatable and relevant to their own experiences. - The headline "A tale of two teams" introduces the central theme of the ad, which is the conflict between sales and marketing teams. The brand is setting the stage for the problem they aim to solve. - Two rounded squares, one red and one purple, display the common complaints between the two teams: "Sales blames marketing for bad leads" and "Marketing blames sales for failing to close". The brand is illustrating the core issue they are addressing with their survey. - The Typeform logo is displayed at the bottom left, subtly promoting the brand as the provider of the survey solution. The brand is reinforcing its identity and offering a solution to the problem presented.

# Ad summary This ad uses a side-by-side comparison to highlight the benefits of simplifying a tech stack. On one side, a woman grimaces to represent the frustration of disconnected tools, while on the other, she looks pleased to represent streamlined, scalable tech stacks. # Brand positioning The brand is not explicitly mentioned in the ad, but the focus on simplifying tech stacks suggests a positioning around efficiency and scalability. The brand aims to occupy the space of a solution provider for businesses struggling with complex and disconnected technology tools. The values promoted are streamlining workflows and achieving a scalable tech infrastructure. The brand pushes against the norm of accepting complicated systems and instead offers a path to simplicity. The positioning is functional, emphasizing performance and simplicity. # Product The ad promotes a solution for simplifying tech stacks, which implies a software or service that helps businesses streamline their technology infrastructure. The product is for businesses or individuals who are experiencing the pain of disconnected tools and scattered workflows. The ad highlights the benefits of streamlined, scalable tech stacks as the key selling points. The use occasion is when a business's technology becomes too complex and inefficient. The ad addresses the purchase barrier of perceived complexity by promising simplification. # Visual style The ad has a UGC (user-generated content) style, with a simple, unedited split-screen visual. The image treatment is minimal, with natural lighting and no obvious filters. The typography is clean and legible, and the overall style is straightforward and easy to understand. The ad contrasts with highly polished ads, aiming for a relatable and authentic feel to increase engagement. # Hooks Headline: Time to simplify your tech stack? # Funnel stage Middle of funnel (Consideration) # Pain points The central frustration is the complexity and inefficiency of "Disconnected tools and scattered workflows," as visually represented by the woman's disgusted expression. # Value propositions - Simplifying your tech stack to achieve streamlined, scalable results # Benefits - Streamlined, scalable tech stacks # Call to action None used. # Point of view - Customer: The ad uses a split-screen visual with a woman displaying contrasting expressions to represent the before-and-after states of using the product, showing the customer's experience. # Storyline - The ad starts by posing the question, "Time to simplify your tech stack?" This is intended to grab the viewer's attention and make them consider whether their current tech setup is too complicated. The brand is asking the question to engage the viewer and introduce the problem. - The ad then shows a split-screen visual. On the left, a woman grimaces with the caption "Disconnected tools and scattered workflows," representing the pain of a complex tech stack. On the right, the same woman looks pleased with the caption "Streamlined, scalable tech stacks," representing the desired outcome. The customer is demonstrating the before-and-after states to show the contrast and the potential benefits of simplifying the tech stack.

# Ad summary This ad uses a meme format to highlight the common disconnect between marketing and sales teams, suggesting that a solution can be found by stopping the 'blame game' and improving alignment. # Brand positioning The brand is not explicitly mentioned in the ad, but the ad implies that the brand offers a solution to improve alignment between marketing and sales teams. The brand positions itself as a facilitator of better collaboration and communication, aiming to occupy a space in the consumer's mind as a problem-solver for internal business inefficiencies. The brand promotes a value of teamwork and shared responsibility, pushing against the norm of siloed departments and inter-departmental blame. The brand positioning is functional, focusing on improving performance and efficiency. # Product There is no product explicitly shown in the ad. The ad implies a solution that addresses the disconnect between marketing and sales teams, but the specific product or service is not detailed. The ad focuses on the problem of losing leads due to the 'blame game' between departments, suggesting that the brand offers a way to stop this cycle. The ad is targeted towards businesses or organizations experiencing friction between their marketing and sales teams. # Visual style The ad uses a meme format with a four-panel grid layout. The production quality appears to be based on a screen capture from a movie. The image treatment includes text overlays to label the characters and add dialogue. The typography is simple and legible. The style mimics a platform-native meme format, aiming for scannability and stop power in feed. # Hooks Headline: When you stop the blame game, you stop losing leads # Funnel stage Top of funnel (Awareness) # Pain points The central frustration is the 'blame game' between marketing and sales teams, which leads to lost leads and decreased business performance. "When you stop the blame game, you stop losing leads" # Benefits - Stop losing leads # Call to action None used. # Point of view - Brand: The top caption sets the stage for the ad's message about improving alignment between marketing and sales teams. - Customer: The meme format is used to represent the common disconnect and miscommunication between marketing and sales teams. # Storyline - The ad starts by stating, "When you stop the blame game, you stop losing leads," setting the stage for the problem the ad aims to address. The brand is telling the audience that internal conflict is costing them business, and that there is a solution to be found in better collaboration. - The first panel shows a character labeled "Marketing" saying, "Our last campaign brought in tons of leads. We're crushing it!" This represents the marketing team's perspective, highlighting their success in generating leads. The customer is experiencing the marketing team's confidence and pride in their performance. - The second panel shows a character labeled "Sales" responding, "So they should be ready to close, right?" This represents the sales team's perspective, questioning the quality or readiness of the leads generated by marketing. The customer is experiencing the sales team's skepticism and expectation of immediate results. - The third panel shows the "Marketing" character looking concerned, implying that the leads may not be converting as expected. The customer is experiencing the marketing team's realization that their efforts may not be translating into sales. - The fourth panel shows the "Sales" character looking equally concerned, asking, "Right?!" This represents the sales team's frustration and uncertainty about the leads. The customer is experiencing the sales team's disappointment and concern about the lack of closed deals.

# Ad summary This ad promotes Typeform, a platform that helps users create forms that get up to 3.5x more data. The ad features a variety of form examples and a video testimonial. # Brand positioning Typeform is presented as a modern and efficient solution for creating online forms. The brand aims to occupy the space of a user-friendly and effective tool that helps businesses and individuals collect data more successfully. The brand aligns with values of simplicity, effectiveness, and modern design, pushing against the norms of complex and clunky form-building platforms. The brand positioning is both functional, focusing on performance and data collection, and emotional, emphasizing ease of use and a positive user experience. # Product Typeform is an online platform that allows users to create interactive and visually appealing forms, surveys, and quizzes. The product is designed for anyone who needs to collect data, from businesses conducting market research to individuals creating event registration forms. The ad highlights the product's ability to help users "create forms that get up to 3.5x more data." The platform offers a variety of form types, including rating scales, multiple-choice questions, and video testimonials. The ad addresses the purchase barrier of low data collection rates by promising a significant increase in data capture. # Visual style The ad features a clean and modern visual style with a pastel color palette. The design incorporates rounded shapes and minimalist graphics to create a user-friendly and approachable aesthetic. The production quality is highly polished, with a focus on clear visuals and easy-to-read text. The ad uses a grid layout to organize the different elements, creating a sense of balance and structure. # Hooks Headline: Create forms that get up to 3.5x more data # Funnel stage Middle of funnel # Pain points The ad implies that users are struggling to collect enough data through their current forms, suggesting a frustration with low response rates and incomplete information. # Value propositions - Create forms that get up to 3.5x more data # Benefits - Get up to 3.5x more data # Features - Forms - Data collection # Call to action None used. # Social proof - The ad includes a video testimonial from a user, providing social proof of the product's effectiveness. # Point of view - Brand: The headline and form examples are presented from the brand's perspective, showcasing the product's features and benefits. - Customer: The video testimonial provides a customer's perspective, offering a real-world endorsement of the product. # Storyline - The ad opens by stating the core value proposition: "Create forms that get up to 3.5x more data." This message is conveyed from the brand's perspective, immediately highlighting the key benefit of using Typeform. This is included to grab the viewer's attention and set the stage for how Typeform can improve data collection. - The ad then showcases various examples of forms created with Typeform, including a graph showing responses, a multiple-choice question, an average rating scale, and a video testimonial. This is presented from the brand's perspective, demonstrating the versatility and visual appeal of the platform. This is included to illustrate the different ways Typeform can be used and to provide visual proof of its capabilities. - The ad includes a video testimonial from a user, adding a personal touch and building trust. This is presented from the customer's perspective, offering a real-world endorsement of the product. This is included to provide social proof and to show how Typeform has helped others achieve their data collection goals.

# Ad summary This ad for Typeform highlights the product's ability to collect up to 3.5x more data through the use of forms. The ad features a form with a rating system. # Brand positioning Typeform is presented as a solution for businesses looking to enhance their data collection through user-friendly forms. The brand positions itself as a tool that significantly increases data collection rates, suggesting it outperforms traditional methods. By focusing on ease of use and efficiency, Typeform aims to occupy a space in the consumer's mind as a modern, effective alternative to standard form creation platforms. The brand aligns with values of innovation and data-driven decision-making, pushing against the norms of cumbersome and ineffective data collection processes. # Product Typeform is an online platform that allows users to create and distribute forms for data collection. The ad highlights the product's ability to collect up to 3.5x more data, suggesting a significant improvement in data collection rates compared to other methods. The product is for businesses and individuals looking to gather information efficiently and effectively. The ad features a form with a rating system, where users can rate their class by selecting a number of stars. The USP is the increased data collection rate, addressing the purchase barrier of ineffective data collection methods. The ad shows a use case of rating a class, demonstrating the product's versatility in gathering feedback. # Visual style The ad has a clean and modern visual style, with a minimalist design and a focus on simplicity. The use of a light green color palette and abstract shapes gives the ad a fresh and contemporary feel. The inset images add a touch of realism and show the product in use. The overall visual style is designed to be eye-catching and engaging, while also conveying a sense of professionalism and trustworthiness. # Hooks Headline: Create forms that collect up to 3.5x more data # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that current data collection methods are not efficient enough, leading to lower data collection rates. # Value propositions - Create forms that collect up to 3.5x more data # Benefits - Collect up to 3.5x more data # Features - Create forms - Collect data # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand is communicating the product's capabilities and benefits to the audience. # Storyline - The ad starts by stating that Typeform can help users create forms that collect up to 3.5x more data. This is intended to grab the viewer's attention by highlighting a key benefit of using Typeform, which is the increased efficiency in data collection. The brand is telling the audience about the product's capabilities and its potential impact on their data collection efforts. - The ad then shows an example of a form created with Typeform, featuring a rating system where users can rate their class by selecting a number of stars. This is intended to demonstrate the product's user-friendly interface and versatility in creating different types of forms. The brand is showing the audience a practical application of the product and how it can be used to gather feedback.

# Ad summary This ad promotes Typeform, a platform for creating online forms. The ad highlights how Typeform can be used for lead generation, collecting feedback, and gathering data to help businesses reach their goals. It uses animated visuals of form interfaces and data analysis to showcase the platform's capabilities. # Brand positioning Typeform is presented as a versatile and user-friendly platform for creating online forms and surveys. The brand aims to occupy the space of a modern, efficient, and visually appealing solution for data collection. The brand aligns with values of simplicity, effectiveness, and data-driven decision-making. Typeform pushes against the norms of traditional, clunky form builders by offering a more engaging and intuitive experience. The brand positioning is both functional (providing tools for data collection) and emotional (making the process easy and visually appealing). # Product Typeform is a platform for creating online forms and surveys. It allows users to collect data for various purposes, including lead generation, feedback collection, and data analysis. The platform offers a user-friendly interface and visually appealing design. The ad highlights features such as data enrichment, which provides additional information about leads, and the ability to gather feedback through star ratings. Typeform addresses the purchase barrier of complex and unengaging form builders by offering a simple and intuitive solution. The ad emphasizes that Typeform helps users collect the data they need to reach their goals. # Visual style The ad has a clean and modern aesthetic with a minimalist design. The production quality is polished, with smooth transitions and animated UI elements. The visual motifs include animated form interfaces, data visualizations, and a consistent color palette of white, purple, and green. The pacing is moderate, with cuts timed to the music beats and text reveals. # Hooks Text overlay: There's a form for lead gen, Visual: 00:00–00:01 The screen is white with the Typeform logo at the top. The text "There's a form for lead gen," appears in the center of the screen. The camera is static, and the lighting is bright and even. # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional form builders are complex and unengaging, making data collection difficult and inefficient. "Collect the data you need to reach your goals" – This suggests that the current process is not meeting the user's needs. # Value propositions - Efficient data collection: The platform streamlines data collection, saving time and effort. - Data enrichment: The platform provides additional information about leads, enhancing data quality. - Versatile platform: The platform can be used for various purposes, including lead generation, feedback collection, and data analysis. # Benefits - Collect the data you need to reach your goals # Features - Data enrichment - User-friendly interface - Visually appealing design - Versatile platform # Call to action None used. # Point of view - Brand 100% – The entire video is presented from the brand's perspective, showcasing the platform's features and benefits. # Storyline - 00:00–00:01 00:00–00:01 The ad starts with the text "There's a form for lead gen," which introduces the first use case of Typeform. The message is conveyed through simple text on a white background, establishing a clean and straightforward tone. The brand is telling the story, highlighting the platform's capabilities. - 00:01–00:04 00:01–00:04 The ad shows an animated form interface where a user enters their email and submits it. A pop-up then appears, enriching the data with additional information about the lead. This demonstrates the platform's ability to gather detailed information. The brand continues to tell the story, showcasing the platform's features. - 00:05–00:08 00:05–00:08 The ad transitions to another form interface, this time for a job application. The number of applications received increases, demonstrating the platform's effectiveness in collecting applications. The brand continues to tell the story, highlighting the platform's versatility. - 00:08–00:11 00:08–00:11 The ad shows a form for rating a purchase, with a user selecting a star rating. A pop-up then appears, showing the distribution of ratings. This demonstrates the platform's ability to collect feedback and analyze data. The brand continues to tell the story, showcasing the platform's data analysis capabilities. - 00:11–00:12 00:11–00:12 The ad concludes with the text "a form for you," summarizing the platform's versatility and adaptability to different use cases. The message is conveyed through simple text on a white background, reinforcing the clean and straightforward tone. The brand is telling the story, emphasizing the platform's user-friendliness. - 00:13–00:15 00:13–00:15 The ad shows the text "Collect the data you need to reach your goals," reinforcing the platform's value proposition. The message is conveyed through simple text on a white background, emphasizing the platform's effectiveness. The brand is telling the story, highlighting the platform's ability to help users achieve their objectives.

# Ad summary This ad promotes Typeform, a platform that helps users create forms that get up to 3.5x more data. The ad features a laptop screen displaying a form with a coffee theme, while a person is shown typing on the laptop. # Brand positioning Typeform is presented as a modern and efficient solution for creating online forms. The brand aims to occupy the space of user-friendly and effective data collection tools. It aligns with values of simplicity and increased data capture, pushing against the norm of traditional, less engaging form designs. The brand positioning is functional, emphasizing the performance and simplicity of its platform. # Product Typeform is a platform that allows users to create online forms designed to capture up to 3.5x more data. The product is for anyone who needs to collect information through forms, such as businesses, researchers, or individuals. The ad highlights the platform's ability to create engaging and effective forms, addressing the common purchase barrier of low data capture rates with traditional forms. The ad shows a form with a coffee theme, featuring options like "Light roast," "Medium roast," and "Dark roast," suggesting it can be used for various types of data collection. # Visual style The ad has a clean and modern visual aesthetic with a focus on simplicity and user-friendliness. The production quality is high, with a studio-shot feel. The visual motifs include a focus on the laptop screen and the interaction with the form. The image treatment includes background removal and color grading to create a cohesive look. The typography is large and bold, making it easy to read. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: Create forms that get up to 3.5x more data # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that traditional forms are not effective at capturing data, leading to frustration for users who need to collect information. "Create forms that get up to 3.5x more data" suggests that current methods are underperforming. # Value propositions - Create forms that get up to 3.5x more data # Benefits - get up to 3.5x more data # Features - Create forms # Call to action None used. # Social proof - None used. # Point of view - Brand: The Typeform logo and the claim "Create forms that get up to 3.5x more data" position the brand as a solution for effective data collection. - Customer: The person typing on the laptop and interacting with the form represents the user experience and ease of use from the customer's perspective. # Storyline - The ad opens with a view of a laptop screen displaying a Typeform form with a coffee theme, showing options like "Light roast," "Medium roast," and "Dark roast." This is included to demonstrate the platform's versatility and user-friendly interface, from the brand's perspective. - The scene transitions to a person typing on the laptop, emphasizing the ease of use and interaction with the platform. This is included to show the practical application of Typeform in a real-world scenario, from the customer's perspective. - The ad concludes with the text "Create forms that get up to 3.5x more data," highlighting the key benefit of using Typeform. This is included to persuade the viewer of the platform's effectiveness in data collection, from the brand's perspective.

# Ad summary This ad promotes Typeform, a platform that helps users create forms that get up to 3.5x more data. The ad features a woman working on a laptop, with the text "Create forms that get up to 3.5x more data" displayed prominently. # Brand positioning Typeform is presented as a modern and efficient solution for creating forms that maximize data collection. The brand aims to occupy the space of user-friendly and effective form creation, emphasizing the value of increased data capture. The brand aligns with a functional approach, focusing on performance and simplicity, and positions itself as a tool that helps users gather more data effectively. # Product Typeform is a platform designed to help users create forms that can collect up to 3.5 times more data. The product is for individuals or businesses looking to improve their data collection process through more engaging and efficient forms. The ad highlights the USP of increased data collection, suggesting that Typeform's forms are more effective than traditional methods. The ad addresses the potential purchase barrier of ineffective data collection by promising a significant improvement in data capture rates. # Visual style The ad has a modern and clean visual style, with a focus on simplicity and clarity. The production quality appears to be high, with a well-lit and professionally shot image. The visual motifs include a rounded rectangular frame and a clean typography integration. The image treatment includes background removal and color grading to create a cohesive and visually appealing aesthetic. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: Create forms that get up to 3.5x more data # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of ineffective data collection, where traditional forms fail to capture sufficient information. The ad promises to help users collect more data, implying that current methods are not satisfactory. # Value propositions - Create forms that get up to 3.5x more data # Benefits - get up to 3.5x more data # Features - Create forms # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman using the laptop represents the customer's perspective, showing how the product can be integrated into their workflow. - Brand: The text "Create forms that get up to 3.5x more data" represents the brand's perspective, highlighting the key benefit of using Typeform. # Storyline - The ad opens with a woman working on a laptop, creating the impression that she is using Typeform. This is included to show the product in use and to create a relatable scenario for the audience. The audience experiences this from the perspective of a potential user seeing the product in action. - The text "Create forms that get up to 3.5x more data" is displayed prominently, conveying the message that Typeform helps users collect more data. This is included to highlight the key benefit of using Typeform. The audience experiences this from the brand's perspective, as it is a direct statement of the product's value.

# Ad summary This ad for Typeform features a stack of round and rectangular soaps next to a card that says, "Rate your purchase." The ad's headline is, "Forms that stand out." # Brand positioning Typeform is presented as a brand that helps its users create forms that are visually distinct and memorable. The brand aims to occupy a space in the consumer's mind as a provider of aesthetically pleasing and user-friendly form creation tools. The brand aligns with values of creativity, design, and user experience. It pushes against the norm of generic, uninspired forms by offering a visually appealing alternative. The brand positioning is both functional, in terms of providing form creation tools, and emotional, in terms of enabling users to create forms that reflect their brand identity and stand out from the competition. # Product The product being advertised is Typeform, a platform that allows users to create visually appealing and engaging forms. The ad highlights the product's ability to help users create forms that "stand out." The product is for businesses and individuals who want to collect data in a more creative and user-friendly way. The ad addresses the purchase barrier of traditional forms being boring and uninspired by showcasing the product's ability to create visually distinct forms. The ad suggests that Typeform is worth trying or buying because it offers a way to make data collection more engaging and reflective of a brand's identity. # Visual style The ad has a clean and minimalist visual aesthetic. The production quality is high, with studio-shot product photography. The image treatment includes background removal and color grading. The typography is large and bold. The visual style is designed to be scannable and eye-catching in feed. # Hooks Headline: Forms that stand out # Funnel stage Top of funnel (Awareness) # Pain points None used. # Value propositions - Forms that stand out # Benefits - Forms that stand out # Features - Forms # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline "Forms that stand out" is from the brand's perspective, highlighting the product's unique selling proposition. - Customer: The card that says, "Rate your purchase" is from the customer's perspective, suggesting that the product is used to collect customer feedback. # Storyline - The ad opens with the headline "Forms that stand out," which is told from the brand's perspective. This is included to immediately convey the product's unique selling proposition and grab the viewer's attention. - The ad then shows a stack of soaps next to a card that says, "Rate your purchase," which is told from the customer's perspective. This is included to visually represent the type of form that can be created using Typeform and to suggest that the product is used to collect customer feedback.

# Ad summary This ad promotes Typeform and Hubspot as a solution to generate more leads and reduce administrative tasks. It features a laptop screen displaying a form asking for the user's role, and a Hubspot popup for contact information. # Brand positioning Typeform and Hubspot are presented as collaborative tools designed to streamline lead generation and reduce administrative overhead. The ad positions them as user-friendly solutions that integrate seamlessly, simplifying the process of collecting and managing customer data. By focusing on ease of use and efficiency, the brands aim to appeal to businesses looking to optimize their workflow and improve their lead conversion rates. The collaboration between the two brands suggests a comprehensive approach to customer relationship management, offering a blend of form creation and CRM capabilities. # Product The ad features Typeform, a versatile form creation tool, displayed on a laptop screen with a form asking "What's your role?" with options for "Director", "Manager", and "Other". Hubspot, a customer relationship management (CRM) platform, is shown in a popup window requesting contact information, specifically an email address. The integration of these two products aims to streamline the process of capturing leads and managing customer data. The ad highlights the ease of use and efficiency of these tools, suggesting they can help businesses generate more leads while reducing administrative tasks. The combination of Typeform's form creation capabilities and Hubspot's CRM features offers a comprehensive solution for lead generation and customer management. # Visual style The ad has a clean and modern visual style with a minimalist design. The color palette is primarily white and purple, with a focus on simplicity and ease of use. The image is well-lit and professionally produced, with a focus on showcasing the user interface of the software. The overall aesthetic is corporate and professional, with a focus on functionality and efficiency. # Hooks Headline: More leads, less admin # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of businesses struggling with administrative overhead and inefficient lead generation processes. The phrase "More leads, less admin" directly signals this frustration. # Value propositions - Streamlined lead generation - Efficient customer data management # Benefits - More leads - Less admin # Features - Form creation - CRM integration # Call to action None used. # Social proof - None used. # Point of view - Brand: The entire ad is presented from the brand's perspective, showcasing the benefits and features of Typeform and Hubspot. # Storyline - The ad starts by highlighting the core value proposition: "More leads, less admin." This sets the stage by immediately addressing the common pain points of businesses, which is told from the brand's perspective. - The ad then shows a laptop screen displaying a Typeform asking "What's your role?" with options for "Director", "Manager", and "Other". This illustrates the ease of collecting customer data, which is told from the brand's perspective. - A Hubspot popup window is displayed, requesting contact information, specifically an email address. This demonstrates the seamless integration of lead capture and CRM, which is told from the brand's perspective.

# Ad summary This ad promotes Typeform and Zapier as a way to send your data anywhere. It shows a phone with a form asking for an email address, and then shows how that data can be sent to Google Sheets or Airtable. # Brand positioning Typeform and Zapier are presented as tools that help users easily manage and send their data anywhere. The ad highlights the simplicity and versatility of the platforms, suggesting they are user-friendly and efficient for data management. The brand aims to occupy a space in the consumer's mind as a seamless solution for data integration and automation, promoting a hassle-free experience. The brand aligns with values of efficiency, simplicity, and connectivity, pushing against the complexity often associated with data management. The brand positioning is functional, focusing on the performance and simplicity of the platforms. # Product The ad features Typeform, a platform for creating online forms, and Zapier, a tool for automating workflows by connecting different apps and services. The ad demonstrates how Typeform can be used to collect data, such as email addresses, and how Zapier can then send that data to other applications like Google Sheets or Airtable. The product is for anyone who needs to collect and manage data efficiently, particularly those who use multiple apps and want to automate the process of transferring data between them. The ad highlights the ease of use and the ability to send data anywhere as key selling points. The use occasion shown is collecting email addresses, and the ad addresses the purchase barrier of complex data management by presenting a simple, automated solution. # Visual style The ad has a clean and modern visual style with a pastel pink background. It uses a combination of real-life imagery (the person in the phone screen) and digital interface elements (the form and workflow diagram). The layout is simple and organized, with clear visual hierarchy. The overall aesthetic is approachable and user-friendly. # Hooks Headline: Send your data anywhere # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that manually transferring data between different applications is a hassle. The question "What's your email, Noah?" suggests the need to collect and manage data, and the workflow diagram shows how the product simplifies this process. # Value propositions - Send your data anywhere: Highlights the versatility and broad applicability of the product. - Integration with Google Sheets and Airtable: Showcases the product's compatibility with popular applications, making it more valuable to users who already use these tools. # Benefits - Easily send data to different applications - Automate data workflows # Features - Send your data anywhere - New Entry - Choose app and event - Google Sheets - Airtable # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's point of view is present in the headline and the workflow diagram, highlighting the product's capabilities and integrations. - Customer: The customer's point of view is shown in the phone screen with the Typeform, demonstrating the user experience of filling out the form. # Storyline - The ad starts by showing the Typeform and Zapier logos, immediately establishing the brands involved. This is from the brand's perspective, setting the stage for what's to come and creating brand recognition. - Next, the ad presents the headline "Send your data anywhere," which is from the brand's perspective. This highlights the core value proposition of the product, emphasizing its versatility and broad applicability. - The ad then shows a phone screen with a Typeform asking "What's your email, Noah?" and a field to enter an email address, followed by a "Subscribe" button. This is from the customer's perspective, showing a typical interaction with the form and demonstrating how data is collected. - Finally, the ad shows a workflow diagram with options to send the collected data to "Google Sheets" or "Airtable." This is from the brand's perspective, illustrating how Zapier automates the process of sending data to different applications, showcasing the product's functionality and integration capabilities.

# Ad summary This ad by Typeform promotes the idea that using their forms can help businesses sell more. The ad features three different phone screens displaying different types of forms that can be created using Typeform. # Brand positioning Typeform is presented as a tool that empowers businesses to enhance their sales through effective form creation. The brand positions itself as a solution for businesses looking to streamline data collection and improve customer interaction. The brand's approach is functional, focusing on how its platform can directly contribute to increased sales and better customer engagement. # Product The ad promotes Typeform, a platform that allows users to create various types of forms. The forms are displayed on three phone screens, showcasing different functionalities. The first screen shows a calendar form with the option to "Choose a date" and "Book now". The second screen displays a form asking "Hi, what's your email?" with a field for entering an email address ([email protected]) and a "Subscribe" button. The third screen shows a form to "Rate your purchase" with star ratings. The ad suggests that Typeform can help businesses sell more by providing tools for scheduling, collecting customer information, and gathering feedback. # Visual style The ad has a clean and modern visual style with a white background and an orange accent color. The product is displayed on three phone screens with rounded corners and black borders. The overall design is simple and uncluttered, focusing on the product and its features. The ad uses flat design elements and a minimalist color palette. # Hooks Headline: Your forms can help you sell more # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses may struggle with effectively collecting customer information, scheduling appointments, and gathering feedback, which can hinder their sales efforts. The ad addresses this pain point by offering Typeform as a solution to streamline these processes and improve customer engagement. # Value propositions - Forms can help you sell more # Benefits - help you sell more # Features - Forms for scheduling - Forms for collecting customer information - Forms for gathering feedback # Call to action See tips # Point of view - Brand: The brand is presenting the product and its features. # Storyline - The ad starts by stating, "Your forms can help you sell more," immediately highlighting the benefit of using Typeform. This is from the brand's perspective, aiming to capture the viewer's attention by promising increased sales through their platform. - The ad then showcases three different form examples on phone screens: a calendar booking form, an email subscription form, and a purchase rating form. This is from the brand's perspective, demonstrating the versatility and range of forms that can be created with Typeform. - The ad concludes with a "See tips" call to action, encouraging viewers to learn more. This is from the brand's perspective, guiding the audience to further engage with the platform and explore its features.

# Ad summary This ad promotes Typeform and Klaviyo as tools to collect customer feedback and market to customers. The ad features a customer satisfaction survey from a hair accessory brand. # Brand positioning Typeform and Klaviyo are presented as complementary tools for businesses. Typeform is positioned as a platform for creating surveys and collecting customer feedback, while Klaviyo is positioned as a marketing automation platform. The ad suggests that by using both platforms, businesses can effectively gather insights from customers and then use those insights to improve their marketing efforts. The brand positioning is functional, focusing on the performance and simplicity of the platforms. # Product The ad promotes Typeform, a platform for creating surveys, and Klaviyo, a marketing automation platform. Typeform allows businesses to ask questions and collect customer feedback, while Klaviyo enables them to market effectively based on that feedback. The ad features a customer satisfaction survey from a hair accessory brand, "GLOSSY LOCKS®", asking customers to "Rate our product" using a star rating system. The survey is presented as a way to gather insights and improve the product. # Visual style The ad has a clean and modern visual aesthetic. The production quality is highly polished. The ad uses a simple layout with a pastel color palette. The image treatment includes background removal and color grading. The typography is large and bold, making it easy to read. The ad contrasts with platform norms by using a high-design aesthetic, which may help it stand out in the feed. # Hooks Headline: Ask in Typeform, market with Klaviyo # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that businesses struggle to gather customer feedback and effectively market to customers. The ad addresses this pain point by presenting Typeform and Klaviyo as tools to solve these problems. # Value propositions - Ask in Typeform, market with Klaviyo # Benefits - market with Klaviyo # Features - Ask in Typeform # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's perspective is present in the top caption, which promotes the use of Typeform and Klaviyo for customer feedback and marketing. # Storyline - The ad opens by introducing Typeform and Klaviyo as tools for businesses to use. The intention is to immediately establish the purpose of the ad and grab the viewer's attention with a clear value proposition from the brand's perspective. - The ad then shows a customer satisfaction survey from a hair accessory brand, "GLOSSY LOCKS®", asking customers to "Rate our product". This is included to demonstrate a practical application of Typeform and Klaviyo, showing how businesses can use the platforms to gather customer feedback from the brand's perspective. - The survey is presented as a way to gather insights and improve the product. This is included to highlight the benefits of using Typeform and Klaviyo, showing how businesses can use the platforms to improve their products and marketing efforts from the brand's perspective.

# Ad summary This ad demonstrates how to connect Typeform to Klaviyo. # Brand positioning Klaviyo is presented as a user-friendly platform that simplifies email marketing. The ad emphasizes ease of integration with other platforms like Typeform, suggesting that Klaviyo aims to occupy a space in the market as a seamless and efficient solution for businesses looking to streamline their marketing efforts. The brand aligns with values of simplicity and efficiency, promoting a functional approach to email marketing by focusing on quick integration and ease of use. # Product The ad features Klaviyo, an email marketing platform, and highlights its ability to integrate with Typeform. The product is for businesses or individuals looking to streamline their email marketing efforts by connecting their forms directly to their email platform. The ad shows a user interface with fields for name and email, and a button to "Send spring sale email," indicating a use case for sending promotional emails. The USP is the quick and easy integration with Typeform, addressing the purchase barrier of complex setup processes. # Visual style The ad has a clean and modern visual style with a focus on simplicity and ease of use. The production quality is high, with a well-lit and professionally shot image. The visual motif is a combination of a real-life setting (the laptop on a desk) with a digital overlay (the Klaviyo interface). The image treatment includes background removal and color grading to create a cohesive and visually appealing aesthetic. The typography is large and bold, making it easy to read and scan. The ad contrasts with platform-native styles by using a high-design approach, which may help it stand out in the feed. # Hooks Headline: Connect Typeform to Klaviyo in seconds # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complex and time-consuming integration processes between different platforms. "Connect Typeform to Klaviyo in seconds" signals the frustration of lengthy setup processes. # Value propositions - Quick and easy integration between Typeform and Klaviyo # Benefits - Connect Typeform to Klaviyo in seconds # Features - Connect Typeform to Klaviyo # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline "Connect Typeform to Klaviyo in seconds" is the brand's message about the product's ease of use. - Customer: The laptop screen displaying a form with a field to "Take 10% off your next order" and a sign up button is the customer's experience of signing up for email marketing. # Storyline - The ad opens with the headline "Connect Typeform to Klaviyo in seconds," immediately conveying the message that integrating these two platforms is quick and easy. The brand is telling the audience that their product offers a seamless solution for connecting Typeform to Klaviyo. - The ad then shows a laptop screen displaying a form with a field to "Take 10% off your next order" and a sign up button, demonstrating a practical use case for the integration. The customer is experiencing the ease of signing up for email marketing. - Finally, the ad displays a Klaviyo interface with fields for name and email, and a button to "Send spring sale email," illustrating the next step in the process. The brand is showing how easy it is to send emails.

# Ad summary This ad promotes the integration of Typeform and Notion to simplify workflows. It features a woman working on a laptop, with visual elements highlighting the connection between the two platforms. # Brand positioning Typeform is presented as a modern, user-friendly platform focused on simplifying workflows through seamless integration with other tools like Notion. The brand aims to occupy the space of efficient and intuitive data collection and management, appealing to users who value streamlined processes and enhanced productivity. The brand aligns with values of simplicity and connectivity, pushing against the complexity often associated with data management tools. The brand positioning is functional, emphasizing simplicity and efficiency. # Product The ad promotes the integration between Typeform and Notion, two distinct software products. Typeform is a platform for creating interactive forms and surveys, while Notion is a workspace app that combines note-taking, project management, and database functionalities. The integration allows users to connect their Typeform data directly into Notion, streamlining their workflow. The ad targets professionals and individuals who use both platforms and seek to simplify their data management processes. The key selling point is the ability to connect Typeform and Notion to simplify your workflow, addressing the pain point of managing data across multiple platforms. # Visual style The ad has a clean and modern visual style, with a focus on simplicity and clarity. The use of a light purple background and white logos creates a sense of calm and professionalism. The image is well-lit and the focus is on the woman and the logos, drawing the viewer's attention to the key elements of the ad. # Hooks Headline: Connect Typeform and Notion to simplify your workflow # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of complex workflows that require managing data across multiple platforms. "Connect Typeform and Notion to simplify your workflow" directly implies that the current process is not simple. # Value propositions - Connect Typeform and Notion to simplify your workflow # Benefits - simplify your workflow # Features - Connect Typeform - Notion # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman working on her laptop represents the user who would benefit from the integration. - Brand: The Typeform logo and the text "Connect Typeform and Notion to simplify your workflow" represent the brand's message and offering. # Storyline - The ad opens by showcasing a woman working on her laptop, implying a typical work scenario where users might need to manage data. This sets the stage for introducing a solution to simplify workflows, from the customer's perspective. - The ad then visually connects the Typeform logo to the Notion logo with an arrow, illustrating the integration between the two platforms. This highlights the core offering of the ad, from the brand's perspective. - The ad concludes with the text "Connect Typeform and Notion to simplify your workflow", reinforcing the benefit of the integration. This serves as a clear value proposition, from the brand's perspective.

# Ad summary This ad demonstrates how to connect Notion and Typeform to create an easy video brief system. The ad shows the steps to create a Typeform, create a Notion database, and connect the two. # Brand positioning This ad features Notion and Typeform, two productivity platforms that help users organize and streamline their workflows. Notion is presented as a versatile workspace where users can manage projects, take notes, and collaborate with others. Typeform is positioned as a tool for creating engaging and interactive forms that collect data in a user-friendly way. The ad suggests that by integrating these two platforms, users can create a seamless video brief system that saves time and improves efficiency. The brand aligns with values of productivity, organization, and innovation, and promotes a lifestyle of streamlined workflows and efficient project management. The brand positioning is functional, focusing on the performance and simplicity of the integrated system. # Product The ad features Notion and Typeform, two productivity platforms that can be integrated to create a video brief system. Typeform is a tool for creating custom video briefs with questions that the user wants to add. Notion is a database where the user can add matching properties from the Typeform so they line up. The ad shows how to connect Typeform to Notion so that every time someone fills out a Typeform brief, it will automatically create a new Notion card with all the information needed. # Visual style The ad has a UGC feel with a polished commercial look. The editing style is quick cuts, and the production quality is high-end. The pacing is consistent, and the audio-visual sync is timed to the music beats and voiceover lines. # Hooks Spoken: 00:00–00:03: Here's how you can connect Notion and Typeform to create an easy video brief system. Text overlay: 00:00–00:03: How I use Notion x Typeform for my video briefs Visual: 00:00–00:03: The shot is a medium shot of a man sitting at a desk in front of a computer. The man is white, in his 20s, with short hair and a beard. He is wearing a black sweater. The desk is dark wood, and there is a computer monitor, keyboard, and mouse on the desk. The background is a white wall with a plant and a lamp. # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of creating video briefs manually, which can be time-consuming and inefficient. The ad aims to solve this problem by providing a system that automates the process of creating video briefs using Notion and Typeform. # Value propositions - Connect Notion and Typeform to create an easy video brief system - Every time someone fills out a Typeform brief, it'll automatically create a new Notion card # Benefits - Create an easy video brief system - Automatically create a new Notion card - All the information you need is ready to go # Features - Typeform - Notion # Call to action None used. # Social proof - None used. # Point of view - Customer 0% – None used - Brand 0% – None used - Expert 100% – The ad is delivered by a creator who is demonstrating how to use Notion and Typeform. # Storyline - 00:00–00:03 The ad begins with a man sitting at his desk, typing on a keyboard. Text overlay reads, "How I use Notion x Typeform for my video briefs." The message is to introduce the topic of the video and highlight the integration of Notion and Typeform for video briefs. The perspective is from the creator, sharing his personal workflow. - 00:00–00:03 The man looks directly at the camera and says, "Here's how you can connect Notion and Typeform to create an easy video brief system." The message is to provide a solution for creating video briefs using Notion and Typeform. The perspective is from the creator, offering a tutorial to the audience. - 00:03–00:05 The man looks directly at the camera and says, "Step one, create your Typeform." The message is to begin the tutorial by instructing the audience to create a Typeform. The perspective is from the creator, guiding the audience through the steps. - 00:05–00:06 The screen shows a Typeform interface with the text, "Hi! Please fill out our Video Brief." The message is to show an example of a video brief created in Typeform. The perspective is from the user filling out the form. - 00:06–00:08 The screen shows a computer monitor displaying the Typeform interface. The message is to show the Typeform interface on a computer screen. The perspective is from the user viewing the Typeform on their computer. - 00:07–00:09 The man looks directly at the camera and says, "Add in whatever questions you want." The message is to instruct the audience to customize their Typeform with relevant questions. The perspective is from the creator, providing guidance on customizing the Typeform. - 00:09–00:10 The screen shows a Notion database titled "Client Briefs." The message is to introduce the Notion database as part of the video brief system. The perspective is from the user viewing the Notion database. - 00:09–00:11 The man looks directly at the camera and says, "Step two, create your Notion database." The message is to instruct the audience to create a Notion database. The perspective is from the creator, guiding the audience through the steps. - 00:10–00:12 The screen shows a computer monitor displaying the Notion database. The message is to show the Notion database interface on a computer screen. The perspective is from the user viewing the Notion database on their computer. - 00:11–00:14 The man looks directly at the camera and says, "Add in all the matching properties from your Typeform so they line up." The message is to instruct the audience to add matching properties from Typeform to the Notion database. The perspective is from the creator, providing guidance on aligning the two platforms. - 00:14–00:15 The screen shows a Typeform interface with the text, "Hi! Please fill out our Video Brief." The message is to show an example of a video brief created in Typeform. The perspective is from the user filling out the form. - 00:15–00:17 The man looks directly at the camera and says, "Step three, connect your Typeform to your Notion." The message is to instruct the audience to connect Typeform to Notion. The perspective is from the creator, guiding the audience through the steps. - 00:17–00:23 The screen shows the Typeform interface with various integration options, including Notion. The message is to show the integration options available in Typeform. The perspective is from the user configuring the integration settings. - 00:17–00:23 The man looks directly at the camera and says, "So once you've made your video brief in Typeform, click connect. Scroll down and find Notion." The message is to guide the audience through the process of connecting Typeform to Notion. The perspective is from the creator, providing step-by-step instructions. - 00:23–00:34 The screen shows the Notion integration settings in Typeform. The message is to show the Notion integration settings in Typeform. The perspective is from the user configuring the integration settings. - 00:23–00:34 The man looks directly at the camera and says, "Once you do that, hop into here. Find the Notion database that you just created, select it, and then manually select each Typeform question and align it with the Notion property." The message is to guide the audience through the process of mapping Typeform questions to Notion properties. The perspective is from the creator, providing step-by-step instructions. - 00:34–00:38 The man looks directly at the camera and says, "So now every time someone fills out a Typeform brief, it'll automatically create a new Notion card." The message is to explain the benefit of connecting Typeform and Notion. The perspective is from the creator, highlighting the automation of the system. - 00:38–00:41 The screen shows a Notion database with a new card created from a Typeform submission. The message is to show an example of a new Notion card created from a Typeform submission. The perspective is from the user viewing the Notion database. - 00:39–00:44 The man looks directly at the camera and says, "And all the information you need is ready to go inside your beloved Notion, if you're anything like me." The message is to emphasize the convenience and efficiency of the integrated system. The perspective is from the creator, sharing his personal preference for Notion.

# Ad summary This image ad promotes Typeform's integration with HubSpot, highlighting the ease and speed of connecting the two platforms. The ad features a person working on a laptop in a natural setting, with the Typeform and HubSpot logos connected by a line, emphasizing the seamless integration. # Brand positioning Typeform is presented as a modern and efficient solution for form creation and data collection, emphasizing seamless integration with other business tools like HubSpot. The brand aims to occupy a space in the consumer's mind as a user-friendly and time-saving platform, aligning with values of simplicity and productivity. The brand pushes against the complexity of traditional form builders by offering a straightforward and visually appealing experience. The brand positioning is both functional (efficiency, simplicity) and emotional (empowerment through ease of use). # Product The ad promotes Typeform's integration with HubSpot, which allows users to connect their Typeform account with HubSpot in seconds. This integration is designed for professionals and businesses looking to streamline their data collection and management processes. The key benefit is the speed and ease of connecting the two platforms, removing the hassle of manual data transfer. The ad addresses the pain point of time-consuming integration processes by highlighting the quick and seamless connection between Typeform and HubSpot. The ad conveys that this product is worth trying because it simplifies workflows and saves valuable time. # Visual style The ad has a modern and clean visual style with a focus on simplicity and ease of use. The production quality is high, with a well-lit and professionally shot image. The visual motifs include the use of rounded shapes and a consistent color palette of purple, white, and green. The image treatment includes background blurring and color grading to create a soft and inviting feel. The typography is large and bold, making it easy to read and scan. The style is designed to be eye-catching and informative, fitting well within a social media feed. # Hooks Headline: Connect Typeform with HubSpot in seconds # Funnel stage Middle of funnel (Consideration) # Pain points The ad implies that the pain point is the time and effort required to integrate Typeform with HubSpot. The phrase "Connect Typeform with HubSpot in seconds" directly addresses this frustration by promising a quick and easy solution. # Value propositions - Connect Typeform with HubSpot in seconds # Benefits - in seconds # Features - Connect Typeform with HubSpot # Call to action None used. # Social proof - None used. # Point of view - Brand: The headline "Connect Typeform with HubSpot in seconds" is a direct statement from the brand, highlighting the key benefit of their product. - Brand: The visual of the Typeform and HubSpot logos connected by a line is a visual representation of the brand's message about seamless integration. # Storyline - The ad opens with the headline "Connect Typeform with HubSpot in seconds," immediately conveying the core value proposition of the integration. The brand is telling the audience that connecting Typeform with HubSpot is quick and easy, which is intended to grab the viewer's attention and highlight the efficiency of the product. - The visual of a person working on a laptop in a natural setting suggests a seamless integration into the user's workflow. The brand is showing how the product fits into a modern, flexible work environment, implying that it's designed for professionals who value productivity and ease of use. - The Typeform and HubSpot logos are connected by a line, visually representing the integration. The brand is visually demonstrating the connection between the two platforms, reinforcing the message of seamless integration.

# Ad summary This ad promotes the integration between Typeform and Klaviyo, highlighting the ease of connecting the two platforms. It features a woman working on a laptop, with a visual representation of the integration process. # Brand positioning Typeform is presented as a user-friendly platform that simplifies data collection and integration with other tools. The brand aims to occupy the space of accessible and efficient workflow solutions, emphasizing ease of use and seamless connectivity. The brand aligns with values of simplicity and efficiency, promoting a streamlined approach to data management. It pushes against the complexity often associated with data integration, positioning itself as a straightforward alternative. The brand positioning is functional, focusing on simplicity and ease of use. # Product The ad promotes the integration between Typeform and Klaviyo, emphasizing how easily the two platforms can be connected. Typeform is an online form and survey builder, while Klaviyo is an email marketing platform. The integration allows users to seamlessly transfer data collected through Typeform directly into Klaviyo for email marketing campaigns. The ad highlights the speed and simplicity of this connection, suggesting it can be done "in seconds." This integration is for users of both platforms who want to streamline their data collection and email marketing processes. The ad addresses the potential barrier of complex integration processes by showcasing how quick and easy it is to connect Typeform with Klaviyo. # Visual style The ad has a clean and modern visual style with a focus on simplicity and clarity. The production quality is high, with a well-lit and composed shot. The visual motifs include a grid layout with the icons and text, and a flatlay style with the laptop and woman at the table. The image treatment includes background blurring and color grading to create a soft and inviting feel. The typography is large and bold, making it easy to read. The style is designed to be scannable and eye-catching in a social media feed. # Hooks Headline: Connect Typeform with Klaviyo in seconds # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the potential frustration of complex and time-consuming integration processes between different software platforms. "Connect Typeform with Klaviyo in seconds" signals the frustration of lengthy integrations. # Value propositions - Quick and easy integration between Typeform and Klaviyo # Benefits - Connect Typeform with Klaviyo in seconds # Features - Integration between Typeform and Klaviyo # Call to action None used. # Social proof - None used. # Point of view - Customer: The woman working on her laptop represents the user's perspective, showing a real-world scenario of using the product. - Brand: The visual representation of the Typeform and Klaviyo icons, along with the headline, conveys the brand's message about the ease and speed of integration. # Storyline - The ad starts by showing a woman working on her laptop, which conveys a sense of relatability and real-world application. This is from the customer's perspective, showing a typical user scenario. - Next, the ad visually represents the connection between Typeform and Klaviyo with icons and an arrow, which simplifies the integration process. This is from the brand's perspective, demonstrating the product's functionality. - Finally, the ad includes the headline "Connect Typeform with Klaviyo in seconds," which emphasizes the speed and ease of the integration. This is from the brand's perspective, highlighting a key benefit.

# Ad summary This ad demonstrates how to build email flows from every form submission using Klaviyo and Glossy Locks products. # Brand positioning Glossy Locks is presented as a brand that values automation and efficiency in marketing, particularly for e-commerce businesses. The brand is positioned as tech-forward, integrating seamlessly with platforms like Klaviyo to streamline email marketing processes. This suggests a focus on modern, data-driven strategies to enhance customer engagement and drive sales. The brand aims to occupy a space in the consumer's mind as a solution that simplifies complex marketing tasks, making it accessible and manageable for businesses of all sizes. # Product The ad features Glossy Locks hair care products, including a shampoo bottle, a hair mask jar, and a hair oil bottle with a dropper. These products are showcased within a mobile interface, implying they can be selected through an online form. The ad highlights the integration of these product selections with Klaviyo, an email marketing platform, to automate email flows based on form submissions. This integration allows for personalized email marketing, such as sending a 15% off email to customers who submit a form, streamlining the customer engagement process and potentially increasing sales. The ad emphasizes the ease of setting up automated email sequences triggered by customer actions, making it a valuable tool for businesses looking to enhance their marketing efforts. # Visual style The ad features a clean and modern visual style with a focus on simplicity and clarity. The color palette is soft and muted, with a white background and purple accents. The product images are well-lit and professionally shot, highlighting the quality of the Glossy Locks products. The overall aesthetic is tech-forward and user-friendly, aligning with the brand's positioning as a modern marketing solution. # Hooks Headline: Build email flows from every form submission # Funnel stage Middle of funnel (Consideration) # Pain points The ad addresses the pain point of manually managing email marketing campaigns and the desire to automate customer engagement based on their actions. # Value propositions - Automate email flows based on form submissions - Send personalized emails, such as a 15% off offer, to customers who submit a form - Simplify complex marketing tasks with seamless integration # Benefits - Streamlined marketing processes - Increased customer engagement - Automated email sequences - Personalized customer interactions # Features - Integration with Klaviyo - Automated email flows - Form submission triggers - Personalized email marketing # Call to action None used. # Social proof - None used. # Point of view - Brand: The brand's perspective is evident in the initial statement about building email flows and the demonstration of the Klaviyo interface, showcasing the automation and marketing capabilities. - Customer: The customer's perspective is shown through the mobile interface where they select Glossy Locks products, illustrating the ease of interacting with the form. # Storyline - The ad opens by stating, “Build email flows from every form submission,” immediately setting the stage for the problem it aims to solve: automating email marketing. This is told from the brand's perspective, highlighting the core functionality and benefit of integrating Glossy Locks with Klaviyo. - Next, the ad shows a mobile interface with Glossy Locks products displayed as options in a form. A cursor clicks on one of the product options, visually demonstrating the selection process. This is shown from the customer's perspective, illustrating how easy it is to interact with the form and select products. - The ad then transitions to a Klaviyo interface, showing how the form submission triggers an automated email flow. The flow includes steps such as capturing the customer's name and email, tagging them based on their product selection, and sending a 15% off email. This is presented from the brand's perspective, showcasing the backend automation and marketing capabilities enabled by the integration.